Chad S. SloanJanuary 19, 2015 It’s said that 74% of all Internet traffic will be video by 2017. That in itself should persuade any business to leverage this strategy in their marketing to increase their reach and influence. Videos have a powerful way of connecting your target audience to your message that is missed in … Continue reading 4 Compelling Reasons to Add Video Strategies into Your 2015 Online Marketing Plan
Katey FerenziJanuary 16, 2015 This will be the first in a series of posts over the next several weeks. We’ve put together a healthy regimen to help you stay on track and fulfill that New Year’s Resolution of starting your own business. You can expect how-to tutorials on evaluating the viability of your product/service and … Continue reading Small Business Boot Camp: 9 Ways to Find a Product Niche and Start Selling Online
Zac HeiseyJanuary 15, 2015 For some business owners, especially those who may have recently shelled out a large chunk of change on a top-notch website, it can be hard to understand why they now need to invest even more money into marketing and promoting their shiny new site. Conversely, businesses with creative, well-developed online advertising … Continue reading Combine On-Site & Off-Site Factors for Online Success
Ben PuzzuoliJanuary 11, 2015 No matter if you follow all the rules, are open and honest and even go the extra mile for all your customers you’re bound to sooner or later get negative online feedback about your products or services. You’re better off considering it a rite of passage rather than becoming upset, because … Continue reading How to Use Negative Online Feedback to Your Advantage
Jane IntrieriJanuary 9, 2015 In 2014 alone, marketers spent 26 percent more on paid search than in 2013 (Target Marketing). What’s more, a recent study conducted by StrongView found that nearly 40 percent of marketers surveyed would have an increased budget for paid search in 2015. It’s no surprise that marketing teams are continuing, year … Continue reading Why You Need Paid Search Conversion Tracking For Online And Offline Sources
Cyber Monday delivered biggest online spending day of the holiday season with $2.038 billion in sales for purchases made via desktops. Amy Gesenhues on January 8, 2015 According to comScore’s latest reports, this past holiday season proved to be another gangbuster two months for online retailers. Desktop e-commerce sales increased 15 percent over 2013′s … Continue reading U.S. Holiday Desktop E-Commerce Sales Up 15% In 2014 Resulting In Another Big Year For Online Retailers [ComScore]
Sally FalkowJanuary 6, 2015 In his article for Forbes, Jonathan Salem Baskin points out that most crisis do not erupt overnight: Contrary to the notion that reputations can be ruined in an instant, most crises are months or years in the making In most cases the company had been aware of the issues for some … Continue reading Online Reputation Management Guide for 2015
Business.comJanuary 3, 2015 2015 is here, and you know what that means – New Year’s resolutions! But, let’s resolve to do more than just lose our guts, get back into the gym, and avoid the candy aisle. Let’s make some resolutions and commitments for our business’ marketing initiatives as well. After all, we all know … Continue reading Online Marketing Resolutions You Should Make In 2015
ZOG DigitalDecember 30, 2014 Have you ever questioned if your digital marketing is really providing true value and ROI for your brand? You’re not alone. Many businesses struggle with putting the proper resources toward marketing and measuring their results. While many elements of digital marketing offer insights and analytical data to measure success, many brands … Continue reading Converting Online Traffic To In-Store Shoppers
December 22, 2014 Stephen Cauchi Business reporter Online retailing has been belted by Australia’s economic woes, with November’s sales figures recording the slowest monthly and annual growth since the series was first compiled. And some bricks-and-mortar retailers are also doing it tough, with shares in outdoor equipment retailer Kathmandu plunging 20 per cent after poor … Continue reading Slow economy puts brakes on online retail
