Category Archives: Search Engine Optimization

Important Search Engine Optimization Techniques for 2021

Geraldine Convento July 1, 2021 What can companies and marketers do in 2021 to attract more organic leads? My answer has always been SEO. But this time, the methods I would like to encourage you to do more than what you already do. We’ve always known that Search Engine Optimization (SEO) requires a carefully selected … Continue reading Important Search Engine Optimization Techniques for 2021

How to Conduct Keyword Research for Search Engine Optimization (SEO)

Matt Janaway December 25, 2020 Google is getting smarter every year, and so are all search engines. Still, it won’t simply “get” what you’re trying to say, or which audience you’re trying to reach. You need to give it a few pointers. Tumisu / Pixabay That’s why you’ll need to conduct keyword research for SEO … Continue reading How to Conduct Keyword Research for Search Engine Optimization (SEO)

How to Plan a Successful CRO Campaign

Billy Farroll November 30, 2020 We explain the data-driven processes we use to find testing opportunities, prioritise them in order of importance and start each CRO campaign with the greatest chance of success. According to The 2019 State of Conversion Optimization Report by CXL, the biggest challenges marketers face with conversion rate optimisation (CRO) are … Continue reading How to Plan a Successful CRO Campaign

Credit Card Chargebacks: Merchants’ Rights

Sandra Wrobel-Konior November 12, 2020 Chargebacks were created to protect customers’ rights, but that doesn’t mean that its main goal is to hurt merchants. Did you know that you, as a merchant, also have chargeback rights? Card networks, such as Visa and Mastercard, provide rules and regulations that protect you from fraudulent activity, including friendly … Continue reading Credit Card Chargebacks: Merchants’ Rights