Matt Janaway December 25, 2020 Google is getting smarter every year, and so are all search engines. Still, it won’t simply “get” what you’re trying to say, or which audience you’re trying to reach. You need to give it a few pointers. Tumisu / Pixabay That’s why you’ll need to conduct keyword research for SEO … Continue reading How to Conduct Keyword Research for Search Engine Optimization (SEO)
Billy Farroll November 30, 2020 We explain the data-driven processes we use to find testing opportunities, prioritise them in order of importance and start each CRO campaign with the greatest chance of success. According to The 2019 State of Conversion Optimization Report by CXL, the biggest challenges marketers face with conversion rate optimisation (CRO) are … Continue reading How to Plan a Successful CRO Campaign
Sarah Rosenquist November 23, 2020 Back in 2015, Google started talking about psychological safety. It was the common thread between their highest performing teams. When you hear that, you can’t help but get sucked into a vortex of trying to figure out how to foster psychological safety and measure it in your team. I was … Continue reading Applying Radical Candor to Praise and Critiques
Sandra Wrobel-Konior November 12, 2020 Chargebacks were created to protect customers’ rights, but that doesn’t mean that its main goal is to hurt merchants. Did you know that you, as a merchant, also have chargeback rights? Card networks, such as Visa and Mastercard, provide rules and regulations that protect you from fraudulent activity, including friendly … Continue reading Credit Card Chargebacks: Merchants’ Rights
Steve DiGioia August 31, 2020 Respect, decency, and courtesy are foundational measures of society. A heavy-handed approach without caring for the feelings of another is a sure way to lose a friend. And it’s even worse when done to a customer. Have you ever had a salesperson or customer service rep tell you something in … Continue reading You NEED To… (??)
David Hunter August 27, 2020 Photo by fauxels from Pexels Your Digital Storefront Having an updated Google My Business page is the key for local search engine optimization. This public profile hosted by the world’s largest search engine serves as one of the first connections between a business and the public. Not only this, but … Continue reading The Key to Local Search Engine Optimization: Google My Business
Dave Brock — April 13, 2020 We are still in the midst of the global health and economic crisis, yet many of the conversations I’m hearing are focused on “what’s next.” Some people talk refer to what’s next as, “when things get back to normal.” Implicitly thinking what we are going through is a momentary … Continue reading What’s Next, Moving Forward
Jomer Gregorio — February 7, 2020 Many sectors are seeing the year 2020 as a visionary year that’s perfect for launching new businesses, reviving shelved marketing campaigns, or renewing past digital marketing efforts. The year 2020 will bear witness to the evolution of various digital marketing strategies as voice, image, video, and semantics overtake purely … Continue reading Search Engine Optimization and Marketing Trends in 2020 [Infographic]
Ryan Stewart — January 24, 2020 Topic clusters are a the best way to get the most SEO value from your website’s content. The “hub and spoke” concept (popularized by Hubspot) It’s a fundamental technique to improve your reader engagement and search rankings by publishing a single page (a pillar page) that contains in-depth information … Continue reading Topic Clusters: Maximize Your Content’s SEO Performance
Elliot Begoun — January 14, 2020 Canva.com Okay, now that we are a couple of weeks post-holiday, I want to ask a question. How many of you had an awkward holiday dinner or celebration with a friend or a family member who is also an investor? When the money that is invested in your business … Continue reading The Fallacy of Friends & Family (DD)
