Steve DiGioia August 31, 2020 Respect, decency, and courtesy are foundational measures of society. A heavy-handed approach without caring for the feelings of another is a sure way to lose a friend. And it’s even worse when done to a customer. Have you ever had a salesperson or customer service rep tell you something in … Continue reading You NEED To… (??)
David Hunter August 27, 2020 Photo by fauxels from Pexels Your Digital Storefront Having an updated Google My Business page is the key for local search engine optimization. This public profile hosted by the world’s largest search engine serves as one of the first connections between a business and the public. Not only this, but … Continue reading The Key to Local Search Engine Optimization: Google My Business
Dave Brock — April 13, 2020 We are still in the midst of the global health and economic crisis, yet many of the conversations I’m hearing are focused on “what’s next.” Some people talk refer to what’s next as, “when things get back to normal.” Implicitly thinking what we are going through is a momentary … Continue reading What’s Next, Moving Forward
Jomer Gregorio — February 7, 2020 Many sectors are seeing the year 2020 as a visionary year that’s perfect for launching new businesses, reviving shelved marketing campaigns, or renewing past digital marketing efforts. The year 2020 will bear witness to the evolution of various digital marketing strategies as voice, image, video, and semantics overtake purely … Continue reading Search Engine Optimization and Marketing Trends in 2020 [Infographic]
Ryan Stewart — January 24, 2020 Topic clusters are a the best way to get the most SEO value from your website’s content. The “hub and spoke” concept (popularized by Hubspot) It’s a fundamental technique to improve your reader engagement and search rankings by publishing a single page (a pillar page) that contains in-depth information … Continue reading Topic Clusters: Maximize Your Content’s SEO Performance
Elliot Begoun — January 14, 2020 Canva.com Okay, now that we are a couple of weeks post-holiday, I want to ask a question. How many of you had an awkward holiday dinner or celebration with a friend or a family member who is also an investor? When the money that is invested in your business … Continue reading The Fallacy of Friends & Family (DD)
Brianne Schaer — September 18, 2019 — September 18, 2019 FirmBee / Pixabay Are you the only person in the world with your name? Probably not. We work too hard maintaining our reputations to fall victim to someone else’s mistakes. This can happen if someone with the same name as you or your company is … Continue reading Same Name But Bad Search Results. What To Do.
Ann Smarty — September 17, 2019 — September 17, 2019 SEO used to be quite straightforward and somewhat technical: You needed to identify your target queries you wanted your site to rank for, create content including those keywords, and make sure that content is easily accessible by search crawlers. Much of that process is still … Continue reading More Than Keyword Strings: How to Search Optimize Content
Elliot Begoun — August 9, 2019 Follow @intertwinegroup — August 9, 2019 Canva.com Before I go any further, let me be clear that I am not against accelerators. I applaud anyone and any program that helps entrepreneurs thrive in the natural products industry. That is why I do my best to support them in any … Continue reading Do I Apply to That Accelerator?
Dennis van der Heijden — July 24, 2019 — July 24, 2019 How do CRO professionals run experiments in 2019? We analyzed 28,304 experiments, picked randomly from our Convert.com customers. This post shares some of our top observations and a few takeaways about: When CROs choose to stop tests; Which types of experiments are most … Continue reading 5 Things We Learned from Analyzing 28,304 Experiments