Category Archives: Search Engine Optimization

Search Engine Optimization and Marketing Trends in 2020 [Infographic]

Jomer Gregorio — February 7, 2020 Many sectors are seeing the year 2020 as a visionary year that’s perfect for launching new businesses, reviving shelved marketing campaigns, or renewing past digital marketing efforts. The year 2020 will bear witness to the evolution of various digital marketing strategies as voice, image, video, and semantics overtake purely … Continue reading Search Engine Optimization and Marketing Trends in 2020 [Infographic]

Topic Clusters: Maximize Your Content’s SEO Performance

Ryan Stewart — January 24, 2020 Topic clusters are a the best way to get the most SEO value from your website’s content. The “hub and spoke” concept (popularized by Hubspot) It’s a fundamental technique to improve your reader engagement and search rankings by publishing a single page (a pillar page) that contains in-depth information … Continue reading Topic Clusters: Maximize Your Content’s SEO Performance

More Than Keyword Strings: How to Search Optimize Content

Ann Smarty — September 17, 2019 — September 17, 2019 SEO used to be quite straightforward and somewhat technical: You needed to identify your target queries you wanted your site to rank for, create content including those keywords, and make sure that content is easily accessible by search crawlers. Much of that process is still … Continue reading More Than Keyword Strings: How to Search Optimize Content

5 Things We Learned from Analyzing 28,304 Experiments

Dennis van der Heijden — July 24, 2019 — July 24, 2019 How do CRO professionals run experiments in 2019? We analyzed 28,304 experiments, picked randomly from our Convert.com customers. This post shares some of our top observations and a few takeaways about: When CROs choose to stop tests; Which types of experiments are most … Continue reading 5 Things We Learned from Analyzing 28,304 Experiments

Everything You Need to Know About Search Engine Optimization

Cas Johnson-Villalobos — June 26, 2019 — June 26, 2019 Search engine optimization, or SEO, gets so much attention – and for good reason. It sets successful blogs and websites apart from unsuccessful ones. For businesses, getting traffic via search engines is imperative to marketing: it drives sales and brand awareness. If you’re new to … Continue reading Everything You Need to Know About Search Engine Optimization

4 Things You Can Do With a PEO That You Can’t Do Alone

Patty Hilger — June 14, 2019 — June 14, 2019 As an HR professional, do any of these statements sound familiar? “I know compliance with laws like FMLA is important, but I’m not 100% certain my team is aware of all the regulations.” “We have so many different systems and processes that sometimes I’m overwhelmed. … Continue reading 4 Things You Can Do With a PEO That You Can’t Do Alone