Category Archives: Search Engine Optimization

Credit Card Chargebacks: Merchants’ Rights

Sandra Wrobel-Konior November 12, 2020 Chargebacks were created to protect customers’ rights, but that doesn’t mean that its main goal is to hurt merchants. Did you know that you, as a merchant, also have chargeback rights? Card networks, such as Visa and Mastercard, provide rules and regulations that protect you from fraudulent activity, including friendly … Continue reading Credit Card Chargebacks: Merchants’ Rights

The Key to Local Search Engine Optimization: Google My Business

David Hunter August 27, 2020 Photo by fauxels from Pexels Your Digital Storefront Having an updated Google My Business page is the key for local search engine optimization. This public profile hosted by the world’s largest search engine serves as one of the first connections between a business and the public. Not only this, but … Continue reading The Key to Local Search Engine Optimization: Google My Business

Search Engine Optimization and Marketing Trends in 2020 [Infographic]

Jomer Gregorio — February 7, 2020 Many sectors are seeing the year 2020 as a visionary year that’s perfect for launching new businesses, reviving shelved marketing campaigns, or renewing past digital marketing efforts. The year 2020 will bear witness to the evolution of various digital marketing strategies as voice, image, video, and semantics overtake purely … Continue reading Search Engine Optimization and Marketing Trends in 2020 [Infographic]

Topic Clusters: Maximize Your Content’s SEO Performance

Ryan Stewart — January 24, 2020 Topic clusters are a the best way to get the most SEO value from your website’s content. The “hub and spoke” concept (popularized by Hubspot) It’s a fundamental technique to improve your reader engagement and search rankings by publishing a single page (a pillar page) that contains in-depth information … Continue reading Topic Clusters: Maximize Your Content’s SEO Performance

More Than Keyword Strings: How to Search Optimize Content

Ann Smarty — September 17, 2019 — September 17, 2019 SEO used to be quite straightforward and somewhat technical: You needed to identify your target queries you wanted your site to rank for, create content including those keywords, and make sure that content is easily accessible by search crawlers. Much of that process is still … Continue reading More Than Keyword Strings: How to Search Optimize Content