Supriya Sachdeva — February 7, 2019 Follow @SachdevaSupriya — February 7, 2019 As a digital content marketer, my biggest challenge is to write SEO content which ranks in search engines and appeals people too. And I’m not the only one trying to strike that balance. SEO marketers think so much on behalf of search engines … Continue reading Who’s Your Audience – People or Search Engines?
Annette Franz — January 14, 2019 Follow @annettefranz — January 14, 2019 Sleeping (not dead!) horse image courtesy of Pixabay I challenge you think about things differently in 2019. What got us here won’t get us there, right? I recently came across The Tribal Wisdom of the Dakota Indians, a 1999 article in the Guardian, … Continue reading Resurrecting the Dead Horse Theory
Meg Manke — December 11, 2018 Follow @meg_manke — December 11, 2018 PublicCo / Pixabay As leaders we like to think we’re brave enough to take on most any challenge. And really, we are, but do we approach change with our blinders on? Sure, we know we’re open to new ideas when we aren’t? I’d … Continue reading Are You Brave Enough?
Annette Franz — November 28, 2018 Follow @annettefranz — November 28, 2018 Did you know that journey maps are more than a tool? I’ve written previously about 11 myths and mistakes about journey mapping: 5 Myths of Journey Mapping6 Bonus Myths of Journey Mapping I should add one more myth, which is really the umbrella … Continue reading 6 Steps From Journey Maps to Outcomes
Jesse Houwing — November 8, 2018 — November 8, 2018 If you’ve been at an Agile conference, been a Scrum Master for quite some time and joined an Agile meetup group (here in The Netherlands there are several), then you probably found that games can be very quick ways to energize any meeting and to … Continue reading Agile Chair Exercise: Some Alternate Suggestions
Erika Dickstein — November 6, 2018 Follow @springinsight — November 6, 2018 As a rule, professional services organizations all go through the same cycle. They hunt, they kill, and they eat. All metaphorical, of course. (Not to say that I don’t periodically have killing on my mind.) Searching for potential leads, converting leads into clients, … Continue reading Hunt, Kill, Eat (Metaphorically)
Google Search: Optimization Over Speed by Laurie Sullivan , Staff Writer @lauriesullivan, July 27, 2018 The Google Speed update began rolling out earlier this month, but after analyzing 33,500 keywords and 1 million pages of search results, analysts at SEO PowerSuite could not identify any noticeable impact on the ranking of mobile pages in Google search results. … Continue reading Google Search: Optimization Over Speed
Anna Rud — June 20, 2018 Follow @anathewriter — June 20, 2018 Trustworthy links are important. Unique content is crucial. Mobile friendliness is becoming an essential factor. Is it really that simple? Apparently, it’s not. There are so many factors determining a traffic volume on your site, and every factor has its own nuances. Is … Continue reading 7 Quick Ideas That Will Double Your Search Traffic
By Ann Smarty June 11th, 2018 Structured data is a way of providing better context for Google, so it can read what is on your page and better understand it. It includes multi-platform supported markup to let you add a lot of important indexable information, often invisible to human users. Structured data first hit the … Continue reading 5 Reasons to Add Structured Data to Your Site
By Derek Iwasiuk May 15th, 2018 In an idea world, all SEOs would like to say – with hand on heart – that they only ever use white-hat SEO tactics and won’t go near the mirky and sinister world of black-hat SEO. Of course in the real world, things aren’t so black and white (hence the … Continue reading Are Private Blog Networks Always Bad For SEO?