Category Archives: Customer Communication

Leveraging customer content, old martech myths: Thursday’s daily brief

Plus, submit your session pitch for our fall MarTech event Kim Davis on May 6, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered … Continue reading Leveraging customer content, old martech myths: Thursday’s daily brief →

Form Your Agile Marketing Teams Around the Customer

Customer Communication

How work gets delivered by different agile teams Stacey Ackerman on March 17, 2021 Agile marketing is all about putting customers at the center of everything we do. Yet, so many marketing organizations struggle to form teams this way. One of the biggest benefits of agile marketing is being able to have teams that can … Continue reading Form Your Agile Marketing Teams Around the Customer →

Brands Change Tactics, Increase Focus On Customer Marketing, Advocacy, Study Finds

Customer Communication

Brands Change Tactics, Increase Focus On Customer Marketing, Advocacy, Study Finds by Ray Schultz , December 4, 2020 The discipline of customer marketing has undergone a shift during the COVID-19 pandemic, judging by State of Customer Marketing, a study by customer engagement firm Influitive. In 2017, the top activities conducted by marketing teams were customer … Continue reading Brands Change Tactics, Increase Focus On Customer Marketing, Advocacy, Study Finds →

7 Reasons to Update Your Buyer Insights and Buyer Personas

Customer Communication

Tony Zambito November 24, 2020 We have all encountered an experience where we happenstance upon a picture. Seeing an old picture in a new light. Perhaps it is a picture of your children. Or a photo of a relative in their later years and no longer with us. A momentous occasion, such as a family … Continue reading 7 Reasons to Update Your Buyer Insights and Buyer Personas →

Actual Stakeholders? Or Just Your Audience?

Customer Communication

Christiaan Verwijs — December 30, 2019 When is someone a stakeholder, really? It’s such a simple question that you can’t help but wonder why we’re even asking it. The Scrum Framework relies heavily on involving stakeholders. And for good reason. You need them to validate your assumptions and to determine what is valuable (and what … Continue reading Actual Stakeholders? Or Just Your Audience? →

Develop a Customer Journey Strategy: Examples and Tips

Customer Communication

Mia Jacobs — October 28, 2019 Customers want to see the value of your product or service—fast. They bought your product to solve a specific problem and if they are unable to achieve the desired outcome, they may churn. By helping customers achieve their own goals using your product, you’ll create loyal customers for life. … Continue reading Develop a Customer Journey Strategy: Examples and Tips →

What If We Talked About Our Customers?

Customer Communication

Dave Brock — August 15, 2019 Follow @davidabrock — August 15, 2019 Pexels / Pixabay Recently, the CEO of a company shared the agenda for his management offsite meeting. Agenda: – Review key metrics (30 min) – Discuss service growth plan (30 min) – Discuss 2020 product vision (30 min) – Discuss pricing / packaging … Continue reading What If We Talked About Our Customers? →

How To Drive Action With Your Voice of Customer Program

Customer Communication

Sam Frampton — August 14, 2019 — August 14, 2019 We believe the fuel that powers the world’s most exceptional products is customer experience. To drive progress and build a better experience for your customers, they need a seat at the table. We believe the fuel that powers the world’s most exceptional products is customer … Continue reading How To Drive Action With Your Voice of Customer Program →

How Tech Can Make Your Agents More Human AND Productive

Customer Communication

Mike Brady — November 27, 2018 — November 27, 2018 qimono / Pixabay Key Takeaways Tech makes it easier for real estate agents to provide better service to clients. Digital platforms like CRM help agents build closer relationships with their clients, driving more referrals and repeat business. Agents that use tech are more productive than … Continue reading How Tech Can Make Your Agents More Human AND Productive →

5 Deal Breaker Questions Your Clients Will Ask You (And The Answers)

Customer Communication

Sahail Ashraf — February 7, 2018 — February 7, 2018 Digital agencies thrive on their clients. Getting those clients takes a lot of hard work though, and when you’ve finally got the meeting, you have to be careful not to blow it in the first few minutes. Take a look at the following questions that … Continue reading 5 Deal Breaker Questions Your Clients Will Ask You (And The Answers) →