Category Archives: Customer Communication

Leveraging customer content, old martech myths: Thursday’s daily brief

Plus, submit your session pitch for our fall MarTech event Kim Davis on May 6, 2021  Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered … Continue reading Leveraging customer content, old martech myths: Thursday’s daily brief

Brands Change Tactics, Increase Focus On Customer Marketing, Advocacy, Study Finds

Brands Change Tactics, Increase Focus On Customer Marketing, Advocacy, Study Finds by Ray Schultz , December 4, 2020 The discipline of customer marketing has undergone a shift during the COVID-19 pandemic, judging by State of Customer Marketing, a study by customer engagement firm Influitive. In 2017, the top activities conducted by marketing teams were customer … Continue reading Brands Change Tactics, Increase Focus On Customer Marketing, Advocacy, Study Finds

Develop a Customer Journey Strategy: Examples and Tips

Mia Jacobs — October 28, 2019 Customers want to see the value of your product or service—fast. They bought your product to solve a specific problem and if they are unable to achieve the desired outcome, they may churn. By helping customers achieve their own goals using your product, you’ll create loyal customers for life. … Continue reading Develop a Customer Journey Strategy: Examples and Tips

How To Drive Action With Your Voice of Customer Program

Sam Frampton — August 14, 2019 — August 14, 2019 We believe the fuel that powers the world’s most exceptional products is customer experience. To drive progress and build a better experience for your customers, they need a seat at the table. We believe the fuel that powers the world’s most exceptional products is customer … Continue reading How To Drive Action With Your Voice of Customer Program

How Tech Can Make Your Agents More Human AND Productive

Mike Brady — November 27, 2018 — November 27, 2018 qimono / Pixabay Key Takeaways Tech makes it easier for real estate agents to provide better service to clients. Digital platforms like CRM help agents build closer relationships with their clients, driving more referrals and repeat business. Agents that use tech are more productive than … Continue reading How Tech Can Make Your Agents More Human AND Productive