Category Archives: Email Marketing

How to Create a Smart Email for Webinar Follow-Up + Templates

Jessica Vionas — May 18, 2020 In one of my previous blog posts, “Guide to Setting Up Email Workflows for Webinars,” I mentioned that smart content is a great idea if you want to target your follow-up emails to multiple segments without creating multiple if/then statements in a multi-step workflow. This blog post will cover … Continue reading How to Create a Smart Email for Webinar Follow-Up + Templates

3 Rules When Referencing COVID-19 In Your Email Marketing

Dean Levitt — April 23, 2020 Although COVID-19 may appear to have put a firm halt to much of the world’s businesses, marketing certainly hasn’t slowed down one bit. Email marketing, in particular, is a critical channel when communicating with customers in these times, regardless of whether a business is considered essential or not. To … Continue reading 3 Rules When Referencing COVID-19 In Your Email Marketing

Providing Value: What to Cover in a B2B Email Newsletter

Kara Jensen — March 15, 2020 Your B2B email newsletter is a critical element in the digital marketing communication mix but is often deprioritized or overlooked. Why Is It Critical? Because it’s often one of the only regular touchpoints you have with all past, current, and prospective clients and is an invaluable opportunity to make … Continue reading Providing Value: What to Cover in a B2B Email Newsletter

How to Repurpose Content for Email with a Greatest Hits Funnel

Brittany Berger — February 26, 2020 Let’s talk about content marketing and Cher. Yes, Cher. Because love her or hate her (I love her. I love her so much.), Cher is brilliant at content strategy and repurposing content, and we need to talk about it. So today we’re covering the main content repurposing strategy Cher … Continue reading How to Repurpose Content for Email with a Greatest Hits Funnel

Email Marketing Trends in 2020 to Boost Conversion Rates

Ronita Mohan — January 29, 2020 The digital world is constantly changing and directly impacting email marketing trends. In 2020, we are about to see a number of changes to the way buyers perceive the marketing emails they receive. But while there are some discernible deviations from the marketing trends of the past, one thing … Continue reading Email Marketing Trends in 2020 to Boost Conversion Rates