Category Archives: Email Marketing

Is Email Marketing Worth It? What Does the Data Say?

Jake Baadsgaard — November 20, 2019 Follow @disruptiveads Email marketing has been around for a long time. In fact, the first email marketing campaign went out in the seventies—years before Mark Zuckerberg was even born! And, a lot’s changed in the last forty years. A lot of conventional marketing channels like direct mail, billboards and … Continue reading Is Email Marketing Worth It? What Does the Data Say?

Email marketing: Infrastructure intelligence

To ensure emails are delivered as intended, marketers may need to wade into the technical nitty-gritty. Pamela Parker on November 8, 2019  We’ve been exploring the Periodic Table of Email Optimization and Deliverability over the past few weeks, and today we’ll delve into the not-so-sexy, but still vitally important, area of infrastructure. While marketers may … Continue reading Email marketing: Infrastructure intelligence

Plan your Success Story with Email Marketing in 2020

Kevin George — September 26, 2019 Follow @imkevin_monk A plethora of digital marketing channels have made many marketers question the very existence of email marketing. Although email marketing is professed to be an obsolete channel quite often, it is certainly not the case. Email marketing has significantly evolved in the past four decades and it … Continue reading Plan your Success Story with Email Marketing in 2020

Crafting Killer Marketing Emails (That Will Actually Get Read)

Ashley Hill — September 14, 2019 — September 14, 2019 Email marketing has made huge strides forward, just in the past few years. There are all kinds of bells and whistles you can add to your email campaigns now, like compelling graphics and eye-catching call-to-action buttons. But what’s becoming more and more rare with all … Continue reading Crafting Killer Marketing Emails (That Will Actually Get Read)