The structure, style and subject line you use for your emails are critical to their success or failure. Pamela Parker on November 22, 2019 As we’ve been exploring the Periodic Table of Email Optimization and Deliverability in recent weeks, we’ve looked at Permission, Trust, Infrastructure and Audience. This time, we will go into another critical … Continue reading Email marketing: Essential content elements
Jake Baadsgaard — November 20, 2019 Follow @disruptiveads Email marketing has been around for a long time. In fact, the first email marketing campaign went out in the seventies—years before Mark Zuckerberg was even born! And, a lot’s changed in the last forty years. A lot of conventional marketing channels like direct mail, billboards and … Continue reading Is Email Marketing Worth It? What Does the Data Say?
Nico Prins — November 18, 2019 Follow @nhdprins Every few years, someone stands up and says that email marketing is dying. Others argue that with the rise of social media, it has already been dead for a long time. However, the data doesn’t support this at all. In fact, it’s hard to know exactly what … Continue reading How Your Email Marketing Strategy will Change in the 2020s
The people you’re trying to reach are arguably the most important element to consider as you build your email marketing strategy. Pamela Parker on November 15, 2019 Finally, it’s time to discuss the people you’re trying to reach with your email messages – your Audience. Here we shift to the Optimization section of the Periodic … Continue reading Email marketing: It’s the audience, stupid
To ensure emails are delivered as intended, marketers may need to wade into the technical nitty-gritty. Pamela Parker on November 8, 2019 We’ve been exploring the Periodic Table of Email Optimization and Deliverability over the past few weeks, and today we’ll delve into the not-so-sexy, but still vitally important, area of infrastructure. While marketers may … Continue reading Email marketing: Infrastructure intelligence
Kevin George — September 26, 2019 Follow @imkevin_monk A plethora of digital marketing channels have made many marketers question the very existence of email marketing. Although email marketing is professed to be an obsolete channel quite often, it is certainly not the case. Email marketing has significantly evolved in the past four decades and it … Continue reading Plan your Success Story with Email Marketing in 2020
Victoria Taylor — September 24, 2019 As a marketer myself, now and then I need some email marketing stats to prove my point, whether it’s writing content or standing my ground with a marketing strategy. I know all too well how hard it can be to find the exact statistic you need. So for … Continue reading 10 Email Marketing Stats to Prove Your Point
Tabitha Jean Naylor — September 18, 2019 Follow @TabithaNaylor — September 18, 2019 If you’re feeling the pressure to up-the-ante on your social media efforts and scale back on your email marketing campaigns, here’s a word of caution: that would be a huge mistake. Statistics don’t lie. 72% percent of the population still prefers to … Continue reading Email Marketing 101: The Foundational Basics
Ashley Hill — September 14, 2019 — September 14, 2019 Email marketing has made huge strides forward, just in the past few years. There are all kinds of bells and whistles you can add to your email campaigns now, like compelling graphics and eye-catching call-to-action buttons. But what’s becoming more and more rare with all … Continue reading Crafting Killer Marketing Emails (That Will Actually Get Read)
Marketers have more control over email optimization and deliverability than they may realize. Jennifer Cannon on September 9, 2019 Martech is always changing and evolving, and the same is true for one of the oldest martech applications in our toolsets — email marketing. Many organizations treat email like a static piece of marketing technology and … Continue reading Testing your email marketing to improve your deliverability
