Nurture your email subscribers with a sequencing strategy, taking care to identify where customers are on the buyer’s journey, and providing great content. Jessica Foster on November 5, 2018 Your email list is one of your most prized possessions. With users becoming increasingly skeptical of subscription pop-ups and “freebie” opt-ins, getting people to join … Continue reading Stop monthly newsletters: Learn how to make the most of your email list
VerticalResponse — October 24, 2018 Follow @VR4SmallBiz — October 24, 2018 geralt / Pixabay Believe it or not, 2018 marks 40 years since email was first used for marketing purposes. Rather than nearing midlife-crisis territory, however, email marketing remains very much in its prime. When used correctly, it’s a cost-effective way to promote your products … Continue reading Email Marketing Turns 40: Here’s How it Still Benefits Your Business
Julian Canlas — October 19, 2018 — October 19, 2018 At Mailjet, we see a lot of great email newsletters. Some of them are funny, some exciting, others engaging. But one thing is for sure – creating email newsletters is never really a simple process. Each one requires creativity, contribution from all sorts of people … Continue reading 6 Great Email Newsletter Examples with Actionable Insights
Amreen Bhujwala — October 17, 2018 — October 17, 2018 Wouldn’t it be so easy if your email marketing could seamlessly tie your new leads with your existing sales funnel? The emails you send out to your potential leads would always be relevant while the sales pipeline would have fewer bad leads or leaks, and … Continue reading Benefits of Drip Email Marketing Campaigns
Sujan Patel — October 17, 2018 — October 17, 2018 rawpixel / Pixabay With any endeavor, you have two choices: leave things to chance, or make plans. But leaving things to chance probably won’t give you the outcome you’re looking for. Success rarely happens when opportunity knocks, but rather when opportunity and preparedness meet. Careful … Continue reading The 6 Elements of a Good Cold Email Campaign
Email Still Tops In B2B Content Marketing: Study by Ray Schultz , (October 10, 2018) Email campaigns remain the top B2B nurturing tool, according to a study by the Content Marketing Institute. Among the marketers, surveyed, 87% use emails to nurture their audience and move them along the sales funnel. In addition, 77% do so … Continue reading Email Still Tops In B2B Content Marketing: Study
Email Is Top Content Channel Despite Hurdles: Study by Ray Schultz , September 10, 2018 Email is the best channel for sending content, but there are many barriers to success, according to Email-Driven Content Marketing, a study by Ascend2. For one, 44% are daunted by improving the quality of leads, and 42% struggle with increasing … Continue reading Email Is Top Content Channel Despite Hurdles: Study
Choncé Maddox — September 5, 2018 — September 5, 2018 rawpixel / Pixabay When I worked for an employer, during my first week of training my manager asked me to create an email folder titled ‘canned responses’. I had no idea what that meant. I filled it with the email messages I was told to … Continue reading How to Use Canned Responses to Become More Efficient
Kevin George — September 3, 2018 Follow @imkevin_monk — September 3, 2018 Ever thought about the huge investment and resources that it takes to execute effective email marketing? To make sure that all the money and hard work begets you the best email marketing metrics, it is of utmost importance to spare some time and … Continue reading Why an Email Marketing Calendar is an Important Part of Your Campaign Suite
Even the first email marketing message, however spammy, achieved astounding results. Contributor Kyle Henderick explains how far we’ve come since then and where we’re headed. Kyle Henderick on August 27, 2018 Earlier this year marked the 40th anniversary of the first mass marketing email. On May 3, 1978, a marketer for Digital Equipment Corporation … Continue reading Email marketing turned 40 this year. Now what?
