Nicole Blanckenberg — April 4, 2019 Follow @https://twitter.com/NicoleBlancken — April 4, 2019 When a person joins your email list, it’s a short way of saying “I’m here, I like what you’re selling and something has piqued my interest.” Naturally, what comes next is both glaringly obvious yet underrated – a welcome email. Call it a … Continue reading 3 Must-Have Emails for a Winning Welcome Sequence
Part 3 of this email marketing series looks at what email has in store in the coming years and why its growth and continued relevance is all but assured. Len Shneyder on February 1, 2019 Despite the fact that we live in a world where email makes headlines when it’s used as part of a … Continue reading Long live email: Why email’s future remains bright
Amreen Bhujwala — January 17, 2019 — January 17, 2019 A study from Adobe estimates that millennials spend about 6.4 hours each day reading their emails. It’s not just millennials using email. Most people use email daily, and they check their inbox everywhere: while working out, eating, and even using the bathroom. Email marketing provides … Continue reading Top 10 Benefits of Email Marketing
Misti Lewis — January 7, 2019 — January 7, 2019 Hosting a company event is an exciting way to build awareness for your brand and engage with your target audience outside of your typical communications; however, putting together a successful event can be time-consuming, mentally draining and costly. And once you hash out the details … Continue reading The Top 8 Inexpensive Tactics Sure to Get Butts in Seats
Kate Van Dyke — January 6, 2019 — January 6, 2019 Emails are a useful and direct way for B2B organizations to share information with customers and prospects. They can also be effectively used as a demand generation tool or in cross-channel marketing campaigns. More specifically, effective email marketing campaigns help your organization to: Stay … Continue reading How to Create Effective Email Marketing Campaigns
Aastha Sirohi — January 3, 2019 — January 3, 2019 Email integrations add power to your email marketing campaigns. Your first step when you start emailing is to import all of your existing contacts. Imagine if you had to type in each contact detail manually? Nope, not happening! With an email integration designed to integrate … Continue reading What Are Email Marketing Integrations & Why Do You Need Them?
Aastha Sirohi — January 2, 2019 — January 2, 2019 If you’re just getting started with email marketing, there’s no better time to jump in. Email marketing has changed a lot since Constant Contact introduced the first email marketing tool for small businesses in 1998. But what hasn’t changed is its effectiveness. Studies show that … Continue reading How to Do Email Marketing: A Beginner’s Guide
Zach Heller — December 30, 2018 Follow @zheller — December 30, 2018 For as long as there has been email, there have been people predicting its downfall. I can’t tell you why. Perhaps the early naysayers had a bad experience trying to make the jump to near-instant communication with their coworkers. Others may have jumped … Continue reading Are SMS and Push Notifications Replacing Email?
James Scherer — December 28, 2018 — December 28, 2018 Email marketing is one of the most effective channels to drive business growth. Better than social media. For ROI it’s even better even than advertising. But if nobody opens your email, what’s the point? Your offers don’t get seen. Your links don’t get clicked. Sales … Continue reading Increase Email Open Rates: Email Experts Give Their Top Strategies
Jeff Pulvino — December 21, 2018 Follow @jeffpulvino — December 21, 2018 Email newsletters are a great way to connect and engage with your customers and prospects. However, creating one, whether it is from scratch or with the use of templates, is not always that easy. More often than not, you have to take into … Continue reading 7 Ways to Create Email Newsletters Your Customers Will Want to Read and Share