Mary Lister September 5, 2020 I have a confession. I *very* strongly dislike the phrase, “she wears a lot of hats.” It’s overused, like “these are unprecedented times” or “move fast and break things.” But if you’ve been the sole marketing person (or the sole everything person) at a company, the phrase probably fits. And … Continue reading How to Get Started with Automated Email Marketing: Tips, Tools, and Examples
Jessica Vionas — May 18, 2020 In one of my previous blog posts, “Guide to Setting Up Email Workflows for Webinars,” I mentioned that smart content is a great idea if you want to target your follow-up emails to multiple segments without creating multiple if/then statements in a multi-step workflow. This blog post will cover … Continue reading How to Create a Smart Email for Webinar Follow-Up + Templates
Dean Levitt — April 23, 2020 Although COVID-19 may appear to have put a firm halt to much of the world’s businesses, marketing certainly hasn’t slowed down one bit. Email marketing, in particular, is a critical channel when communicating with customers in these times, regardless of whether a business is considered essential or not. To … Continue reading 3 Rules When Referencing COVID-19 In Your Email Marketing
Mary Dolan — April 21, 2020 Hands up if you’ve heard someone talk about email headers, but have no idea what that is. Or even worse, maybe your technical team has actually asked you to send them the full header of your email, and you’re frantically looking for it everywhere. In this post, we’re going … Continue reading Email Headers: What They Are & How To Read Them
Dave Brock — March 27, 2020 I’ve written a lot about how we should be selling and engaging our customers through the current crisis. Let me shift my attention to taking care of our own teams through the crisis. Like our customers, each of us and our people are facing things we may have never … Continue reading Taking Care of Our People
Kara Jensen — March 15, 2020 Your B2B email newsletter is a critical element in the digital marketing communication mix but is often deprioritized or overlooked. Why Is It Critical? Because it’s often one of the only regular touchpoints you have with all past, current, and prospective clients and is an invaluable opportunity to make … Continue reading Providing Value: What to Cover in a B2B Email Newsletter
Choncé Maddox — March 3, 2020 geralt / Pixabay If you want to grow your business, you need a website and an email list. We’ve all been told this. We create freebie lead magnets and sales funnels to attract our audience to sign up for our email newsletter. However, once you start getting subscribers, the … Continue reading 4 Types of Emails You Need to Send Your Email List
Christine Telyan — February 28, 2020 First impressions matter. Research tells us that when we meet somebody for the first time, we make snap judgements about them in just seven seconds. That first instance is likely to set the tone for any future interaction. And this is no less true for business. Getting off on … Continue reading How to Create a Truly Effective Welcome Email
Brittany Berger — February 26, 2020 Let’s talk about content marketing and Cher. Yes, Cher. Because love her or hate her (I love her. I love her so much.), Cher is brilliant at content strategy and repurposing content, and we need to talk about it. So today we’re covering the main content repurposing strategy Cher … Continue reading How to Repurpose Content for Email with a Greatest Hits Funnel
Jay T. Ripton — February 20, 2020 Email marketing is crucial for helping small businesses build their audience. Roughly 81 percent cite it as their main channel for acquiring customers, and 80 percent rely on it for retention. And this is no surprise when the average ROI for email marketing is 122 percent, and it’s … Continue reading 5 Essential Email Marketing Lessons for Small Businesses
