Category Archives: Email Marketing

How To Boost Email Open Rates With Magnetic Preheader Text (The Ultimate Guide)

By Qhubekani July 31st, 2018   Getting your emails opened these days is tough. Inboxes are clogged. Typically, a person receives over 100 emails per day. Plus, we live in a crazy-busy world and attention spans are getting shorter and shorter. People are choosy and overprotective of their time. They’ll skip anything they feel won’t add … Continue reading How To Boost Email Open Rates With Magnetic Preheader Text (The Ultimate Guide)

The spirit vs. the letter of the email law & the bits in between

There are things we all ‘know’ that aren’t actually founded in reality. Contributor Len Shneyder busts commonly held beliefs about email regulations. Len Shneyder on July 13, 2018 Over the last year, I’ve given a presentation where I debunk common email deliverability myths and ask the audience to chime in and tell me if the … Continue reading The spirit vs. the letter of the email law & the bits in between