Category Archives: Email Marketing

What is Managed Inbox Optimization for email marketing?

Rethinking your email strategy requires combining the elements of deliverability and optimizing for subscriber engagement. Jennifer Cannon on August 1, 2019 Reaching the managed inbox is a multi-layered process that involves a growing number of marketing resources and is more challenging than ever before. Thanks to the rise of malicious email practices, Internet Service Providers … Continue reading What is Managed Inbox Optimization for email marketing?

Salesforce Marketing Cloud brings Einstein AI capabilities to email marketers

Automation and machine-learning analytics features are now available for email. Jennifer Cannon on June 17, 2019 Salesforce revealed new Einstein AI capabilities available for its Marketing Cloud users, on Monday at its annual Salesforce Connections conference. The new features, available to customers now, aim to help marketers reach their customers more efficiently and effectively with … Continue reading Salesforce Marketing Cloud brings Einstein AI capabilities to email marketers

7 Ways To Humanize Your Automated Email Marketing

Kevin George — June 17, 2019 Follow @imkevin_monk — June 17, 2019 Marketing automation is a next-generation, CRM-related tool for increasing lead conversions and improving forecasting and customer segmentation. It is said to be the most transformative advancement in sales and marketing since the emergence of CRM. It not only gives us the opportunity to … Continue reading 7 Ways To Humanize Your Automated Email Marketing