Little email things — like signature, subject lines and how to personalize — have a big impact and are easy to overlook. Margaret Lee on December 27, 2023 Inboxes are overflowing and attention spans are shrinking. Crafting emails that resonate with your audience and drive conversions is more challenging than ever. To stand out and … Continue reading Email marketing 101: The five basics
A North American brand and celebrity SMS platform partners with a European omnichannel messaging service to grow both their audiences. Kim Davis on December 12, 2023 Omnichannel messaging platform Infobip has announced a partnership with SMS customer engagement platform Community allowing both vendors to expand their geographic footprint. U.S.-based Community will have an opportunity to … Continue reading Infobip partners with Community to launch a global messaging offering
Just as we plan our vacations, we need to plan a work exit and re-entrance. Otherwise we will lose all we gained from our time off. Ryan Phelan on June 13, 2023 If I were an email marketer going on vacation for three weeks, what would I do on my first day back in the … Continue reading Email marketers: What’s on your vacation to-do list?
Avoiding loss and pain can be a potent motivating force. Here are tips for using this psychological approach in your email campaigns. Kath Pay on January 23, 2023 As customer acquisition keeps getting more expensive, it makes sense to market more effectively to the customers you already have. Using psychological approaches in your email campaigns … Continue reading Why and how to use loss aversion in email marketing (plus 4 examples)
Email Design Tips to Boost Your Open Rates Rochelle Williams / 14 Mar 2022 Do you want to optimize your email campaign for click-throughs, opens, and conversions? If so, you’ll need to know how to design emails. The following infographic will share seven tips that will give you everything you need to know about … Continue reading Email Design Tips to Boost Your Open Rates
Alejandra Zilak January 18, 2022 Once upon a time, in a galaxy far away, marketing entailed promoting your business in a TV commercial or magazine ad, then waiting for the phone to ring. Nowadays, in the age of inbound marketing and studying analytics, people are choosing to do extensive research prior to making a purchase. … Continue reading What is Experiential Marketing? (And How to Incorporate It Into Marketing Emails)
Alejandra Zilak January 18, 2022 How many marketing emails are currently in your inbox? And how many times have you interacted with a business because of one of those communications? The fact remains that while it’s common for people to delete marketing messages without reading them, it’s still also true that they’ve resulted in inquiries … Continue reading The 9 Best HubSpot Email Marketing Tools That Help Support Best Practices and Drive Results
Alejandra Zilak December 16, 2021 When it comes to marketing, there are a myriad ways to reach your audience. Traditional forms of TV and radio commercials, billboards, and direct mail are still effective. However, in an age where everyone is online, it’s also crucial to pay attention to the digital landscape — especially when it … Continue reading Email Marketing: A Complete Guide to Increasing Lead Generation and Conversion Rates
Paula Chiocchi November 24, 2021 Email volume growth has nearly tripled since the pandemic began, according to data shared in the recent Litmus 2021 State of Marketing Report. It’s not surprising considering that as people stayed home, they stayed online—and marketers responded accordingly. What may be surprising to some though, is that even as email … Continue reading 10 Reasons to Be Thankful for Email
Karen Repoli September 27, 2021 You hear a lot of chatter about live videos and webinars but while these are awesome marketing tools you should not overlook the tried and true method – email marketing. It is still one of the most effective options available. Research from Litmus Resource Center shows that email generates $ … Continue reading 11 Ways to Increase Your Email Marketing Response Rates
