Category Archives: Sales Guide

The Most Common Bottlenecks in the Buyer’s Journey & What to Do About Them

Amber Kemmis — July 26, 2017 — July 26, 2017 Hooray! You’ve recently launched several marketing campaigns that have done an excellent job generating leads. But, you can’t totally celebrate because these efforts haven’t turned into real business opportunities yet. Leads are coming through the door and you’re nurturing them with content, but they aren’t … Continue reading The Most Common Bottlenecks in the Buyer’s Journey & What to Do About Them

How to Make A Testimonial Video That Closes More Sales For Your Business

Victor Blasco — July 9, 2017 Follow @yumyumvideos — July 9, 2017 Testimonial videos help businesses close sales. This is a fact that nobody can deny. But do you know why that is? It’s because testimonial videos build brand trust. Trust is the deciding factor for whether or not your customers will make a purchase … Continue reading How to Make A Testimonial Video That Closes More Sales For Your Business

Filling the Value Vacuum

Bob Apollo — May 25, 2017 Follow @bobapollo— May 25, 2017 The precise proportions vary a little depending on what researcher you listen to, but the general conclusion is remarkably consistent: the majority of meetings with sales people generate little meaningful value for the potential customer. They often turn out to be a complete waste … Continue reading Filling the Value Vacuum

Adopting a Subscription Model? Here Are 3 Options to Consider

James Gagliardi — May 12, 2017 — May 12, 2017 If you’re considering a move to a subscription model, you’re in good company. From baby diapers to snowboards and luxury cars, online subscriptions and automated payment models are on the rise as brands seek to meet consumer preferences. Before you develop an online subscription business, … Continue reading Adopting a Subscription Model? Here Are 3 Options to Consider