Category Archives: Website Landing Pages

10 Critical Design Elements of a Landing Page that Converts

Charlotte Rowe — February 16, 2019 — February 16, 2019 tswedensky / Pixabay Landing pages are an essential part of lead generation, as they are a primary tool to gather contact information from visitors and increase conversions. A powerful landing page simplifies the offer process and eliminates distractions, so the design of your landing page … Continue reading 10 Critical Design Elements of a Landing Page that Converts

Landing Pages Best Practices! How to Solve the Labyrinth of Converting Landing Pages

Lorraine Pavel — January 29, 2019 Follow @marketdigibook — January 29, 2019 “Never judge a book by its cover” is a well-known cliché, but the cover is the detail that sells a book, the cover and the several paragraphs description on the back. Landing pages are pretty much the same and have the same mission. … Continue reading Landing Pages Best Practices! How to Solve the Labyrinth of Converting Landing Pages

6 Landing Page Mistakes That Are Killing Your Conversions

Geoff Ellerby — January 1, 2019 — January 1, 2019 Your product is outstanding, your business is ready, and you’re driving dozens of leads to your landing pages. There’s only one problem: those customers aren’t converting. They land on a page, click around, and then leave. You’re left watching your marketing ROI drop as more … Continue reading 6 Landing Page Mistakes That Are Killing Your Conversions

How to Make the Right First Impression with Your Homepage Headline

Susan Friesen — November 1, 2018 Follow @eVisionMedia — November 1, 2018 A new website user needs to know they’re at the right place, right away! Earning a new lead is great, and for many small business owners, every site visit makes a big difference. If your website’s home page doesn’t convey what you’re all … Continue reading How to Make the Right First Impression with Your Homepage Headline

The Art of the Workhorse Landing Page

Chloe Rolph — September 4, 2018 — September 4, 2018 kreatikar / Pixabay AI… squirrel! Augmented reality…squirrel! Voice tech…squirr—Chat bots…SQUIRREL! What can I say? I’m a marketer. Being promiscuous with my attention is in my blood. New technology emerges, older tech is ever-evolving. While gravitating to what’s shiny and new, we’ve thoughtlessly pushed aside our … Continue reading The Art of the Workhorse Landing Page

15 questions to ask yourself before publishing a new landing page

Building landing pages? Contributor Jacob Baadsgaard has compiled a tried-and-true list of 15 questions to help guide you in creating and evaluating new landing pages. Jacob Baadsgaard on August 16, 2018  Landing pages are an important part of most online marketing campaigns. They are a great way to tailor the page that people see after … Continue reading 15 questions to ask yourself before publishing a new landing page