Chloe Rolph — September 4, 2018 — September 4, 2018 kreatikar / Pixabay AI… squirrel! Augmented reality…squirrel! Voice tech…squirr—Chat bots…SQUIRREL! What can I say? I’m a marketer. Being promiscuous with my attention is in my blood. New technology emerges, older tech is ever-evolving. While gravitating to what’s shiny and new, we’ve thoughtlessly pushed aside our … Continue reading The Art of the Workhorse Landing Page
Building landing pages? Contributor Jacob Baadsgaard has compiled a tried-and-true list of 15 questions to help guide you in creating and evaluating new landing pages. Jacob Baadsgaard on August 16, 2018 Landing pages are an important part of most online marketing campaigns. They are a great way to tailor the page that people see after … Continue reading 15 questions to ask yourself before publishing a new landing page
Jared Carrizales — July 27, 2018 Follow @JaredCarrizales — July 27, 2018 A landing page is often the first real point of contact between you and a potential customer. After being directed here by an ad, by social media or by Google, it’s the place where you start to turn up the heat on them … Continue reading Here’s How to Build a Landing Page that Converts Like Wildfire
Howard J. Sewell — July 27, 2018 Follow @hjsewell — July 27, 2018 A client asks: “Can I use the landing page from an email campaign for online ads, say: search or LinkedIn, if it’s promoting the same asset?” My response: In short: no. There’s an appeal to the economies of using one landing page … Continue reading Should You Use the Same Landing Page for Email and Online Ads?
By Victoria Klochkova July 20th, 2018 1. Demonstrate Your Product In Use Your visitors don’t want the description of your product or the assurance of its awesomeness – they want to see how it looks when it is being used. Use large images to demonstrate it. It can be an image of a product by … Continue reading How The Right Use Of Visuals Can Boost Landing Page Conversion
Donna Campbell — July 2, 2018 — July 2, 2018 Landing pages are a critical piece of an effective lead generation campaign. It’s where the magic happens. It’s where you go from visitors to (gulp) conversions. You can increase your landing page conversion rates by taking the time to ask these five strategic questions. Best … Continue reading 5 Questions To Ask Before Creating Landing Pages
Kaleigh Moore — June 21, 2018 Follow @kaleighf — June 21, 2018 bottlein / Pixabay A solid landing page is one of the most effective ways for a company to maximize its online presence. In fact, data shows that when executed the right way, landing pages can increase conversions by as much as 100%. So … Continue reading 5 Amazing Landing Page Examples + Explanations
Syed Balkhi — June 11, 2018 Follow @SyedBalkhi — June 11, 2018 If you’ve recently launched a startup, chances are you’re looking for great ways to boost conversions. After all, getting people to buy your products is how you’re going to generate revenue and build your business into something successful and long-lasting. One of the … Continue reading 3 Free Landing Page Themes for Your Startup
Marybeth Gregoritch — May 12, 2018 — May 12, 2018 Brands are experiencing a paradigm shift as they move away from traditional marketing techniques and towards a more seamless omni-channel experience. User-generated content (UGC) has been at the forefront of this discussion as shoppers actively seek out brands that provide a personalized, transparent, and authentic … Continue reading 5 Brands That Are Taking UGC to the Next Level with Product Page Visual Reviews
Matt Brennan — March 21, 2018 Follow @MattLBrennan — March 21, 2018 Businesses looking to increase their online sales can benefit from having a firm understanding of what a landing page is, and some of the best strategies for using them. A landing page can be on your main site or stand alone, and is … Continue reading What is a Landing Page?