Category Archives: Website Landing Pages

How to Make the Right First Impression with Your Homepage Headline

Susan Friesen — November 1, 2018 Follow @eVisionMedia — November 1, 2018 A new website user needs to know they’re at the right place, right away! Earning a new lead is great, and for many small business owners, every site visit makes a big difference. If your website’s home page doesn’t convey what you’re all … Continue reading How to Make the Right First Impression with Your Homepage Headline

The Art of the Workhorse Landing Page

Chloe Rolph — September 4, 2018 — September 4, 2018 kreatikar / Pixabay AI… squirrel! Augmented reality…squirrel! Voice tech…squirr—Chat bots…SQUIRREL! What can I say? I’m a marketer. Being promiscuous with my attention is in my blood. New technology emerges, older tech is ever-evolving. While gravitating to what’s shiny and new, we’ve thoughtlessly pushed aside our … Continue reading The Art of the Workhorse Landing Page

15 questions to ask yourself before publishing a new landing page

Building landing pages? Contributor Jacob Baadsgaard has compiled a tried-and-true list of 15 questions to help guide you in creating and evaluating new landing pages. Jacob Baadsgaard on August 16, 2018  Landing pages are an important part of most online marketing campaigns. They are a great way to tailor the page that people see after … Continue reading 15 questions to ask yourself before publishing a new landing page

5 Brands That Are Taking UGC to the Next Level with Product Page Visual Reviews

Marybeth Gregoritch — May 12, 2018 — May 12, 2018 Brands are experiencing a paradigm shift as they move away from traditional marketing techniques and towards a more seamless omni-channel experience. User-generated content (UGC) has been at the forefront of this discussion as shoppers actively seek out brands that provide a personalized, transparent, and authentic … Continue reading 5 Brands That Are Taking UGC to the Next Level with Product Page Visual Reviews