Gordon Donnelly — April 1, 2019 — April 1, 2019 Advertising is not always the easiest endeavor. We hear it from our customers every day. And one of the biggest pain points we hear among our small business clientele is a sheer lack of healthy modeling. How are my peers and competitors structuring their accounts? … Continue reading The Online Advertising Landscape in 2019 [Data]
Brian Basilico — March 9, 2019 Follow @bbasilico — March 9, 2019 I had this opportunity to meet with a new client, and their main goal was they wanted to increase their social media presence. I got to meet with them face-to-face, along with their social media team. I started talking about their website and … Continue reading 5 Myths About Online Marketing That Need To Be Busted
Miranda Marquit — September 21, 2018 — September 21, 2018 Accepting online payments can be a great way to help you expand your business and make it easier for your customers to give you money. On the other hand, it seems as though every other day we hear about a data breach. And, even though … Continue reading 5 Ways to Help Your Customers Feel Comfortable Paying Online
Bringing In Offline Data To Optimize Online Ad Bids by Laurie Sullivan , Staff Writer @lauriesullivan, April 9, 2018 Google has allowed marketers to optimize the bid prices on digital ads for years using historic online data, but marketers don’t hear much about using offline data to optimize bids. Now TruSignal, a predictive analytics and data … Continue reading Bringing In Offline Data To Optimize Online Ad Bids
Next In Online Marketing by Jack Loechner , Staff Writer @mp_research, April 6, 2018 According to a BrightEdge survey of 500 search, content, and digital marketers, reported by Ayaz Nanji, 29% of respondents say they think consumer personalization will be the next big marketing trend in 2018, and 26% cite artificial intelligence (AI). 21% cite voice … Continue reading Next In Online Marketing
Cryptocurrency Miners Find Their Way Into Online Advertising by Laurie Sullivan @lauriesullivan, (January 05, 2018) A surge in the use of cryptocurrency has given hackers another way to use malicious JavaScript to tap into the CPU power of their visitor’s PC, and to steal Bitcoin or other cryptocurrencies. This is done by dropping malicious code … Continue reading Cryptocurrency Miners Find Their Way Into Online Advertising
Mary Planding — September 8, 2017 — September 8, 2017 photoshopper24 / Pixabay With the plethora of marketing strategies out there, you want to know which ones will help your business grow, without taking you to the cleaners. Yet the variety of choices (also constantly changing), often leads to a sense of overwhelm and frustration … Continue reading Help Your Business Grow – 6 Tips to Effective Marketing Online
Tabitha Jean Naylor — August 4, 2017 Follow @TabithaNaylor — August 4, 2017 geralt / Pixabay You may think your competitors are your worst enemy but in fact, that enemy can actually provide you with a wonderful learning opportunity. When your goal is to stay ahead of the pack, knowing which strategies work and which … Continue reading What Your Competition Can Teach You About Online Marketing
Kristin Zhivago — June 22, 2017 Follow @KristinZhivago — June 22, 2017 schlappohr / Pixabay It’s just not possible. I can no longer stay silent on this whole subject. After reading this article and this article about how tech has ruined marketing and the old ways still matter, and after working with my partner for … Continue reading The Shocking Truth About Online Marketing
Lindsay Christensen — June 19, 2017 — June 19, 2017 Online marketing is necessary. Word of mouth isn’t dead, but it’s morphed into “word of mouse and keyboard.” There are common trends between bad online marketing habits and lack of ROI. Below are the most common offenders. Bad Habit #1: “I’ll Do It Myself to … Continue reading Breaking Bad Online Marketing Habits to Get More ROI
