Category Archives: Online Marketing

Bringing In Offline Data To Optimize Online Ad Bids

Bringing In Offline Data To Optimize Online Ad Bids by Laurie Sullivan , Staff Writer @lauriesullivan, April 9, 2018 Google has allowed marketers to optimize the bid prices on digital ads for years using historic online data, but marketers don’t hear much about using offline data to optimize bids. Now TruSignal, a predictive analytics and data … Continue reading Bringing In Offline Data To Optimize Online Ad Bids →

Next In Online Marketing

Online Marketing

Next In Online Marketing by Jack Loechner , Staff Writer @mp_research, April 6, 2018 According to a BrightEdge survey of 500 search, content, and digital marketers, reported by Ayaz Nanji, 29% of respondents say they think consumer personalization will be the next big marketing trend in 2018, and 26% cite artificial intelligence (AI). 21% cite voice … Continue reading Next In Online Marketing →

Cryptocurrency Miners Find Their Way Into Online Advertising

Online Marketing

Cryptocurrency Miners Find Their Way Into Online Advertising by Laurie Sullivan @lauriesullivan, (January 05, 2018) A surge in the use of cryptocurrency has given hackers another way to use malicious JavaScript to tap into the CPU power of their visitor’s PC, and to steal Bitcoin or other cryptocurrencies. This is done by dropping malicious code … Continue reading Cryptocurrency Miners Find Their Way Into Online Advertising →

Help Your Business Grow – 6 Tips to Effective Marketing Online

Online Marketing

Mary Planding — September 8, 2017 — September 8, 2017 photoshopper24 / Pixabay With the plethora of marketing strategies out there, you want to know which ones will help your business grow, without taking you to the cleaners. Yet the variety of choices (also constantly changing), often leads to a sense of overwhelm and frustration … Continue reading Help Your Business Grow – 6 Tips to Effective Marketing Online →

What Your Competition Can Teach You About Online Marketing

Online Marketing

Tabitha Jean Naylor — August 4, 2017 Follow @TabithaNaylor — August 4, 2017 geralt / Pixabay You may think your competitors are your worst enemy but in fact, that enemy can actually provide you with a wonderful learning opportunity. When your goal is to stay ahead of the pack, knowing which strategies work and which … Continue reading What Your Competition Can Teach You About Online Marketing →

The Shocking Truth About Online Marketing

Online Marketing

Kristin Zhivago — June 22, 2017 Follow @KristinZhivago — June 22, 2017 schlappohr / Pixabay It’s just not possible. I can no longer stay silent on this whole subject. After reading this article and this article about how tech has ruined marketing and the old ways still matter, and after working with my partner for … Continue reading The Shocking Truth About Online Marketing →

Breaking Bad Online Marketing Habits to Get More ROI

Online Marketing

Lindsay Christensen — June 19, 2017 — June 19, 2017 Online marketing is necessary. Word of mouth isn’t dead, but it’s morphed into “word of mouse and keyboard.” There are common trends between bad online marketing habits and lack of ROI. Below are the most common offenders. Bad Habit #1: “I’ll Do It Myself to … Continue reading Breaking Bad Online Marketing Habits to Get More ROI →

Knock-Off Thousands from Your Bottom Line with Close Variants

Online Marketing

Navah Hopkins — June 19, 2017 — June 19, 2017 I’m a bargain addict. I shop at Goodwill instead of traditional department stores, live by Groupon and GoldStar rather than paying full price on a meal or a show, and hunt for treasures at flea markets, as opposed to paying a premium at malls. Who … Continue reading Knock-Off Thousands from Your Bottom Line with Close Variants →

Agencies: 5 Strategies to Help Clients Build Their Marketing Reach Online

Online Marketing

Patrick Whatman — June 11, 2017 Follow @mrwhatman— June 11, 2017 Many marketing agencies know the feeling: a new client wants to know how you can help them grow – in a hurry. They want to reach new customers, build a real presence on social, and make their business seem as cool as they think … Continue reading Agencies: 5 Strategies to Help Clients Build Their Marketing Reach Online →

Cialdini’s 7th Persuasion Principle: Using Unity in Online Marketing

Online Marketing

by Alex BirkettSeptember 10, 2016 If you’ve worked in marketing, sales, conversion optimization – any role that has to do with strategic communications/persuasion – you’re likely familiar with the work of Dr. Robert Cialdini. Since his last book, Influence, came out 30 some years ago, his work has done nothing but influence new generations of … Continue reading Cialdini’s 7th Persuasion Principle: Using Unity in Online Marketing →