Business.com December 21, 2014 As many as 88 percent of consumers are researching items online and then buying in a physical store. To take advantage, your brand needs to be equipped with a digital marketing strategy that can put your products in front of the right users at the right time. A comprehensive digital … Continue reading How To Increase In-Store Sales With Online Marketing
“What better way to take back the Internet than to use technology Hollywood has been scared to use?” By Evie Nagy In the days after Sony canceled the theatrical release of the Seth Rogen, James Franco comedy The Interview, the studio has so far failed to make any alternative distribution arrangements, in part because … Continue reading BitTorrent’s Offer To Sony: Release “The Interview” Safely Online With Us And Make Money
US internet advertising is on pace to reach $50 billion in 2014. Greg Sterling on December 19, 2014 Yesterday the IAB released an interim report saying that US online advertising reached an historic high of $12.4 billion for Q3. Ad revenues in the first half of 2013 totaled roughly $23 billion. It’s likely that Q4 … Continue reading IAB: Online Q3 Ad Revenues Reach Historic High Of $12.4 Billion
Zac Heisey December 19, 2014 The overall traffic towards commercial online websites is at its absolute peak during the final days of the holiday season, when thousands of last-minute shoppers scramble to find the perfect gift online. Online stores can make the most of this opportunity with hard-to-resist offers, discounts, and promotions to attract potential customers. … Continue reading 4 Ways to Attract Last-Minute Holiday Shoppers Online
Katie Bapple December 19, 2014 Inactive community members will inevitably make up a large percentage of your total audience size. Don’t worry, this is perfectly normal in most online communities, especially as your community ages. Your efforts to engage your audience and grow your online community are best spent focused on the members who … Continue reading Come Back! How to Develop the Right Re-engagement Strategies for Your Online Community
Asad Haroon December 17, 2014 In a recent IBM survey of over 1,700 CEOs from more than 60 countries, online customer communities ranked second only to face-to-face interactions as the most important channel through which they plan to engage customers. Online customer communities have been around for a while now, and new ones are … Continue reading Why Participate in an Online B2B Community?
Tracey Wallace December 16, 2014 Starting your own business is no easy feat and there have been countless articles on finding a mentor, understanding your analytics and using data to figure out who your audience is. The bottom line: there is no easy route to success. If there was, everyone would have already taken it. No one … Continue reading Everything You Need to Know Before You Launch an Online Store
Rahul Sachdev December 10, 2014 When companies start planning for an online community, their number one question is “how do I increase engagement?” Not only do we get that question all that time, but also hundreds of companies we recently surveyed said that community engagement was their top challenge. So how do companies foster … Continue reading 10 Ways to Increase Online Community Engagement
Shane Jones December 4, 2014 Have you ever found yourself giving in to temptation more at the end of the evening, chalking it up to a loss in willpower? Did you ever rush to complete the remainder of a lengthy survey after you already made it most of the way through? Both of these … Continue reading The Science Behind Bad Decisions: How It Affects Online Retailers
Jason Dea December 2, 2014 By now I feel like a broken record. But the fact of the matter is, if you don’t have any traffic coming to your online store, you won’t get any sales. If your not making any sales, you’re not making any money and that can quickly become a very … Continue reading How to Increase Traffic To Your Online Store
