A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
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How to ask people for help landing a job and actually get a response
Hi, Welcome Welcome back August 19, 2026 How to ask people for help landing a job and actually get a response BY Anish Lalchandani “I am actively looking for a job. Can you let me know if you see something relevant?” If you have recently been laid off, are worried about your current role, or are … Continue reading How to ask people for help landing a job and actually get a response
AI visibility index shows which brands are disappearing
Some brands dominate Google yet barely surface in AI answers. Here’s where traditional authority and AI recall diverge. By Kelsey Libert Published on August 18, 2026 Some of the brands with the strongest SEO footprints barely appear in AI answers. Others with much smaller search footprints show up again and again. Fractl analyzed how consistently … Continue reading AI visibility index shows which brands are disappearing
Novig sues Wisconsin officials over sports event contract enforcement
Novig sues Wisconsin officials over sports event contract enforcement Suswati Basu Novig has taken Wisconsin officials to federal court, aiming to prevent the state from using its gambling laws against sports event contracts available through the company’s federally supervised exchange. Ludlow Exchange LLC, operating as Novig, lodged the case Friday (August 14) in … Continue reading Novig sues Wisconsin officials over sports event contract enforcement
The next AI opportunity is deciding where to spend
AI is moving deeper into media buying and budget allocation, helping marketers put more of their spending into what’s working. By John Premkumar Published on August 17, 2026 AI is giving marketers more ways to change where money goes while a campaign is still running. Media bids, creative, targeting, channel mix, and budget … Continue reading The next AI opportunity is deciding where to spend
What to do if your biggest client is a risk to your solo business
August 18, 2026 What to do if your biggest client is a risk to your solo business BY Anna Burgess Yang Every year, I look at how much money I earn from each client. Some years, my earnings are very skewed toward one client (or two). If something had happened to that working relationship, my year … Continue reading What to do if your biggest client is a risk to your solo business
ANA Urges Retail Media Framework, Measurement Consistency
ANA Urges Retail Media Framework, Measurement Consistency by Laurie Sullivan , Staff Writer, August 18, 2026 Retail and commerce media account for a large and growing share of marketers’ media mix, but measurement practices have lagged making it difficult to prove ROI and other campaign outcomes. An Association of National advertisers (ANA) member report — … Continue reading ANA Urges Retail Media Framework, Measurement Consistency
AI Optimization: The 4 Core Areas Brands Need to Win in AI Search
AI Optimization: The 4 Core Areas Brands Need to Win in AI Search Wisam AbdulazizAug 17, 2026 Search is changing. Google AI Overviews, AI Mode, ChatGPT, Gemini, Claude, and other AI-powered experiences increasingly answer questions directly instead of simply presenting a list of websites. That creates a new challenge for marketers: … Continue reading AI Optimization: The 4 Core Areas Brands Need to Win in AI Search
Why buyers hate your multi-year software overhaul
B2B buyers are growing more risk-averse. Here is how to restructure engineering and pitches around modular API integration models. By MarTechBot Published on August 17, 2026 In MarTech’s “MarTechBot explains it all” feature, we pose a marketing question to our very own MarTechBot, which is trained on the MarTech website archives and has … Continue reading Why buyers hate your multi-year software overhaul
Is ChatGPT the New Digital Word of Mouth?
Is ChatGPT the New Digital Word of Mouth? Wisam Abdulaziz Aug 17, 2026 At Search Engine People, we get leads from many different channels: paid search, organic search, social media, and, of course, referrals and word of mouth. Word of mouth has always been our favourite channel. Why? When someone comes to … Continue reading Is ChatGPT the New Digital Word of Mouth?
Why LinkedIn doesn’t really care about AI slop
The problem is AI is perfect for producing the polished, predictable business speak the platform rewards. By Constantine von Hoffman Published on August 17, 2026 LinkedIn wants you to believe it’s serious about cracking down on AI slop. To prove it, they’ve removed the button for generating AI slop and added … Continue reading Why LinkedIn doesn’t really care about AI slop
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