Hi, Welcome Columnist Chris Liversidge shares highlights and insights from two industry events where integrated search marketing was a hot topic this year. Chris Liversidge on September 20, 2017 For most businesses, the summer season means a slow-down in industry events — but for digital marketers, there is no rest! My company was out … Continue reading An integrated approach: From SEO to PPC and beyond
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Why Your Digital Transformation Has Stalled Out (And What to Do About It)
Mark Miller — September 20, 2017 Follow @MMtwopointfive — September 20, 2017 Competitive business leaders have heard, if not always understood, platitudes urging digital transformation for years now. Since the Internet of Things has become a core facet of our everyday lives, the importance of updating and adapting organizations to survive and thrive in an … Continue reading Why Your Digital Transformation Has Stalled Out (And What to Do About It)
How to Create a Video Marketing Strategy with 5 Easy Steps
Bryan Caplan — September 20, 2017 — September 20, 2017 Whether you’re a small business or nonprofit, you need to consider a solid video marketing strategy to grow your business. Recent research found that 33 percent of online activity is spent watching video, and marketers using video grew their revenue 49 percent faster than non-video … Continue reading How to Create a Video Marketing Strategy with 5 Easy Steps
Simple Tips to Determine a Fair Salary for Your Next Marketing Executive
Mark Miller — September 20, 2017 Follow @MMtwopointfive — September 20, 2017 mohamed1982eg / Pixabay The conversation of salary and pay can be a sensitive one, but is nonetheless necessary in that it is a prime component in the process of finding the top-tier talent to add to your company’s marketing team. Calculating the “right” … Continue reading Simple Tips to Determine a Fair Salary for Your Next Marketing Executive
How Color Affects Conversions
By Ann Smarty September 20th, 2017 Next time you walk into a store take special care to notice your surroundings. How air conditioned is the space? What music are they playing and at what volume? Are there any unusual scents in the air you might not expect, such as desserts coming from a department store where … Continue reading How Color Affects Conversions
3 Pro Tips for Increasing Instagram Followers, Engagement and Conversions
Jonathan Chan — September 20, 2017 Follow @joncwrites — September 20, 2017 Is your company looking to get more out of social media this year? If so this post is for you! Today I want to talk about three big goals: how to get more Instagram followers, how to increase engagement and how to drive … Continue reading 3 Pro Tips for Increasing Instagram Followers, Engagement and Conversions
Publish First, Then Edit And Revise, for Google Search Success
Chris Abraham — September 20, 2017 Follow @chrisabraham — September 20, 2017 Pixabay Never let the perfect get in the way of the good. Blog and post, blog and post. Write all your site content quick and dirty then publish it immediately. If you’re reading this before or around noon Eastern or 9AM Pacific on … Continue reading Publish First, Then Edit And Revise, for Google Search Success
Marketing technology needs its own department & budget to be effective, says LogMeIn’s head of martech
Justin Sharaf, director of marketing technology for LogMeIn, will be a part of the ‘A CMO, CIO, and CMTO Walk into a Bar: Who Orders, Who Drinks, and Who Pays?’ panel at MarTech Boston. Amy Gesenhues on September 20, 2017 Earlier this year, when LogMeIn was going through a merger and reorganization, the company … Continue reading Marketing technology needs its own department & budget to be effective, says LogMeIn’s head of martech
The New Dos and Don’ts of SEO
Peter Sheldon — September 19, 2017 Follow @magento — September 19, 2017 Templune / Pixabay Digital devices and channels are constantly evolving, and so are your customers. The way shoppers search online is changing every day. So to stay competitive in the age of omnichannel commerce, you need to create content that delights, engages, and … Continue reading The New Dos and Don’ts of SEO
Understanding Your Audience: Why You Need Buyer Personas for a Website Redesign
Kristen Patel — September 19, 2017 Follow @kristinapatel — September 19, 2017 fancycrave1 / Pixabay Why do you need to understand your buyer personas before undergoing a website redesign? Simply put, understanding your organization’s buyer personas allows you to create a website that is not only tailored to their unique needs and pain points but … Continue reading Understanding Your Audience: Why You Need Buyer Personas for a Website Redesign