A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Latest Posts
BetMGM starts 2026 profitable but growth slows and outlook narrows slightly
BetMGM starts 2026 profitable but growth slows and outlook narrows slightly Suswati Basu BetMGM entered 2026 still making money, though its latest results point to a business that has lost some of last year’s momentum. First-quarter net revenue reached $ 696 million, up 6% from the same period a year ago. Adjusted EBITDA … Continue reading BetMGM starts 2026 profitable but growth slows and outlook narrows slightly
Yelp Survey Finds Most Use AI Search, Few Trust It
Yelp Survey Finds Most Use AI Search, Few Trust It by Laurie Sullivan , Staff Writer, April 14, 2026 AI search appears to have a trust problem. About 65% of Americans have used artificial intelligence (AI) search in the past six months, but only 15% trust it “a lot,” a recent study finds. Consumers are … Continue reading Yelp Survey Finds Most Use AI Search, Few Trust It
Google simplifies enhanced conversions in Ads
Google is streamlining enhanced conversions, improving accuracy while reducing setup complexity for advertisers By Constantine von Hoffman Published on April 14, 2026 Google is removing friction from one of its most widely used measurement tools, simplifying how advertisers track and optimize conversions in Google Ads. The update combines existing features and reduces the … Continue reading Google simplifies enhanced conversions in Ads
The Cobra Effect: why managing by metrics backfires
April 14, 2026 The Cobra Effect: why managing by metrics backfires BY Greg Satell With the growing momentum of the “No Kings” protests, activists have increasingly turned to the 3.5% rule—Erica Chenoweth’s observation, based on over a century of historical data, that once a protest movement mobilizes 3.5% of the population, it achieves its goals within … Continue reading The Cobra Effect: why managing by metrics backfires
How Google’s removal tools work for SEO and reputation management by Erase Technologies
A practitioner’s guide to deindexing, removal requests, and managing client search results. By Erase.com Published on April 14, 2026 When a client calls about a damaging search result, you might typically default to one of two responses: “we can suppress it” or “there’s nothing we can do.” Both skip the middle ground — where … Continue reading How Google’s removal tools work for SEO and reputation management by Erase Technologies
Online sports betting grows rapidly as concerns about risks rise across the US, survey shows
Online sports betting grows rapidly as concerns about risks rise across the US, survey shows Suswati Basu Online sports betting is becoming a routine part of daily life across the United States, with participation continuing to climb even as unease about its effects grows. A new national survey released April 13 shows both … Continue reading Online sports betting grows rapidly as concerns about risks rise across the US, survey shows
Lauren Sánchez Bezos’s happiness routine is going viral for the wrong reasons
April 13, 2026 Lauren Sánchez Bezos’s happiness routine is going viral for the wrong reasons BY María José Gutiérrez Chávez Lauren Sánchez Bezos is great at being happy—so much so that she is encouraging others to pursue unapologetic happiness, too. But, unsurprisingly, those without private jets aren’t buying it. Over the weekend, The New … Continue reading Lauren Sánchez Bezos’s happiness routine is going viral for the wrong reasons
How do you self-exclude from prediction markets? Kalshi joins SelfExclude network
How do you self-exclude from prediction markets? Kalshi joins SelfExclude network Suswati Basu A new scheme aimed at protecting consumers in the US has opened up amid the fast-growing world of prediction markets. Kalshi has become the first platform to fully plug into a shared self-exclusion network called SelfExclude, a system designed to … Continue reading How do you self-exclude from prediction markets? Kalshi joins SelfExclude network
Don’t Forsake Humans To Appease Bots
Don’t Forsake Humans To Appease Bots: Flywheel’s Camarota by Laurie Sullivan , Staff Writer, April 13, 2026 Advertisers may think agentic creates another audience they need to reach online, but Phil Camarota, chief creative officer at Omnicom’s Flywheel Digital and president of the 2026 Creative Commerce Lions Jury, believes there is still only one — humans. “AI … Continue reading Don’t Forsake Humans To Appease Bots
What happens when sales drives your content
Sales input is valuable, but without a clear strategy, content becomes fragmented and hard to scale. Learn a better approach. By Jeanne Jennings Published on April 13, 2026 I once worked with an organization where the editorial team ruled the roost — and I do mean they ruled. This was a publishing company, … Continue reading What happens when sales drives your content
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