A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Latest Posts
How to Make the Most of Telegram Channels for Small Business Owners
Hi, Welcome Anastasia Chernikova — December 2, 2019 According to Sensor Tower, Telegram has over 365 million users across the world. Considering competition companies are struggling with the most popular networks such as Facebook or Instagram, this messenger can be an excellent opportunity to add it to your marketing mix and capitalize on it. The … Continue reading How to Make the Most of Telegram Channels for Small Business Owners
Chatbots: Basics, Strategy, Best Practices
Natalie Boyd — December 2, 2019 The idea of using chatbots may seem a little daunting at first. You may be thinking that there’s no way your business could ever successfully utilize one, that it’s way too complicated, and it won’t really help the bottom line of your business — it’s simply not true. Chatbots … Continue reading Chatbots: Basics, Strategy, Best Practices
5 audiences you should exclude from your PPC campaigns
Negative audiences help reduce wasted spend and prevent shoppers from being retargeted with products too many times. Tim Jensen on December 2, 2019 With the blurring of match type accuracy, PPC has become more about audience targeting than ever before. Ad platforms offer almost infinite ways to slice and dice audiences to reach the perfect … Continue reading 5 audiences you should exclude from your PPC campaigns
Five Failed Brands, Retailers Have Something In Common: Incorrect Information
Five Failed Brands, Retailers Have Something In Common: Incorrect Information by Laurie Sullivan , Staff Writer @lauriesullivan, December 2, 2019 Holiday parties are a great place to learn through word of mouth about new retailers or brands that just opened nearby. Consumers grab their mobile phone and search in Google or Bing for the name to … Continue reading Five Failed Brands, Retailers Have Something In Common: Incorrect Information
eChecks and International Customers
John Rampton — December 2, 2019 As a business owner, you have to love eChecks. For starters, electronic checks are cheaper and faster to process. Additionally, processing eChecks are secure, better for the environment, and allow you to set-up recurring billing. Simply put, if you aren’t accepting eChecks, then you’re missing out on a simple … Continue reading eChecks and International Customers
A 3-Step Process for Better Freelance Web Design Clients
Daniel Ndukwu — December 2, 2019 Follow @daniel_ndukwu Web design is one of those industries where you can have clients that pay $ 50,000 or $ 500. You can have the ones that give you creative freedom and the ones that feel the need to check on you every hour on the hour. I’m sure … Continue reading A 3-Step Process for Better Freelance Web Design Clients
Copy Testing: Why It’s Necessary & How to Make It Work
Brad Smith — December 2, 2019 Follow @bsmarketer Online advertising is expensive. And spend keeps going up—in the next couple years, digital ad spend will hit the $ 500 billion mark. Image source The reason is simple: Everybody’s doing it. So, to outperform your competitors, you need to keep optimizing your campaigns to make sure … Continue reading Copy Testing: Why It’s Necessary & How to Make It Work
The Manager (A Misunderstood Product Owner Stance)
Chris Lukassen — December 2, 2019 What is a Manager? The Manager is concerned with the wellbeing of the Scrum Team. The Manager loves to see happy, engaged and motivated people. (S)he loves it when people are developing themselves, learning new skills, obtaining new knowledge and making mistakes. The Manager is a real people person, … Continue reading The Manager (A Misunderstood Product Owner Stance)
Digital Marketing Trends 2020
Neil Wood-Mitchell — November 29, 2019 Follow @ThreeMotionUK When it comes to digital marketing, it’s important to be ahead of the game, but with ever-changing trends and new technologies, this can be easier said than done. To help you get a head start for the new year, we’ve compiled this list of digital trends to … Continue reading Digital Marketing Trends 2020
How to A/B Test Your Landing Page to Get the Most Conversions
Chris Christoff — November 29, 2019 Follow @chriscct7 If you own a website, you know how important your landing page is to boost conversions. An optimized landing page can increase email signups, improve user engagement, capture leads, and much more. When you utilize A/B testing, you boost your marketing efforts even further. A/B testing is … Continue reading How to A/B Test Your Landing Page to Get the Most Conversions
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