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Consumers ditch the funnel as behavior gets more fluid
New data shows buyers jumping between watching, browsing, and buying, forcing marketers to rethink rigid funnel models. By Constantine von Hoffman Published on April 24, 2026 The consumer journey bounces around so much these days that the marketing funnel should be made of rubber. According to the MiQ Sigma report “From Funnel … Continue reading Consumers ditch the funnel as behavior gets more fluid
New York lawsuits target prediction market giants Coinbase and Gemini in major showdown
New York lawsuits target prediction market giants Coinbase and Gemini in major showdown Suswati Basu New York Attorney General Letitia James has opened what may become one of the biggest state fights yet over prediction markets, suing Coinbase and Gemini and accusing both companies of running illegal online gambling operations. The paired cases … Continue reading New York lawsuits target prediction market giants Coinbase and Gemini in major showdown
15 HubSpot updates from March 2026 managers and admins need to know
The March updates focus on giving teams more flexibility, more precise control over automation and timing. By Tyler Samani-Sprunk Published on April 24, 2026 The March 2026 HubSpot updates are all about flexibility, especially in how your automation and data actually work. Across workflows, timing logic, and CRM management, many of the changes … Continue reading 15 HubSpot updates from March 2026 managers and admins need to know
Why relevance now beats reach in the AI-driven buyer journey
Buyers are forming opinions before they click. Learn how to show up in AI answers, earn trust in peer networks, and influence decisions earlier. By Tanya Thorson Published on April 24, 2026 Today’s buyers are researching independently, comparing options, and forming opinions before ever engaging with sales. Additionally, Google AI Overviews now appear … Continue reading Why relevance now beats reach in the AI-driven buyer journey
XChat, the standalone app for messaging on X, is available on iOS now
XChat, the standalone app for messaging on X, is available on iOS now You’ll now need three apps to get the complete xAI experience. By Ian Carlos Campbell April 24, 2026 X XChat, the standalone app for accessing X’s messaging feature, is available to download now for iOS. X first suggested it would be … Continue reading XChat, the standalone app for messaging on X, is available on iOS now
AI startups are inflating a key revenue metric to win VC attention, says this founder
April 24, 2026 AI startups are inflating a key revenue metric to win VC attention, says this founder BY Mark Sullivan Thousands of AI startups are fighting for the VC funding needed to win a slice of the enterprise market. But according to Scott Stevenson, cofounder and CEO of the legal AI startup Spellbook, many … Continue reading AI startups are inflating a key revenue metric to win VC attention, says this founder
Taboola Strengthens Agentic Across Open Web Advertising
Taboola Strengthens Agentic For Open Web Ads by Laurie Sullivan , Staff Writer, April 24, 2026 Taboola entered the next phase of its agentic ad system this week, launching a rebuilt platform and AI-generated advertisement running on YouTube that highlights its features, benefits, and future. “Fishing for customers through search and social hit a performance … Continue reading Taboola Strengthens Agentic Across Open Web Advertising
Wisconsin sues prediction market platforms over alleged illegal sports betting operations
Wisconsin sues prediction market platforms over alleged illegal sports betting operations Paul McNally Wisconsin has filed a civil complaint in Dane County Circuit Court accusing Kalshi, Robinhood, and Coinbase, along with affiliated subsidiaries, of operating what it describes as illegal sports betting through prediction markets and event contracts under state law. The … Continue reading Wisconsin sues prediction market platforms over alleged illegal sports betting operations
Madonna’s new album-promo effort puts her 0 feet away from Grindr users
April 24, 2026 Madonna’s new album-promo effort puts her 0 feet away from Grindr users BY Mya Copeland As Madonna promotes her new album, she’s going where only one pop diva has gone before: Grindr. Ahead of the July launch of Confessions II, Grindr will feature an evolving takeover with exclusive content and limited-edition drops. The … Continue reading Madonna’s new album-promo effort puts her 0 feet away from Grindr users
How CRM became the backbone of customer engagement
CRM now acts as an operating model for marketing, connecting data, teams, and decisions to improve engagement and business outcomes. By Ryan Warren Published on April 24, 2026 The industry has long seen CRM platforms as little more than a campaign tool — a trusted digital notebook for storing customer details, purchase histories, … Continue reading How CRM became the backbone of customer engagement
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