A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Latest Posts
Saks Study Analyzes Consumer Behavior, Finds Luxury Shoppers Ready To Spend
Hi, Welcome Welcome back Saks Study Analyzes Consumer Behavior, Finds Luxury Shoppers Ready To Spend by Laurie Sullivan @lauriesullivan, November 4, 2022 Saks, a digital platform for luxury fashion, has unveiled its latest Saks Luxury Pulse survey of luxury shoppers. The company has an exclusive partnership with Saks Fifth Avenue stores. Emily Essner, Saks CMO, … Continue reading Saks Study Analyzes Consumer Behavior, Finds Luxury Shoppers Ready To Spend
How to guarantee your marketing wins every time
Ensure every campaign you launch has the highest chance of success by making one simple shift in how you approach your marketing. Tim Parkin on November 4, 2022 How incredible would it be if every marketing activity you pursued and invested in, delivered exactly the results you hoped for and more? Nothing in marketing is … Continue reading How to guarantee your marketing wins every time
5 ways to tune up your unsubscribe process before the holidays
Goodbye doesn’t have to mean “get lost.” Here’s how to make your email unsubscribe process more user-friendly. Kath Pay on November 3, 2022 What do you spend more time on in your email program — how to acquire subscribers or how to let them go? Judging by the results of a quick study I conducted over … Continue reading 5 ways to tune up your unsubscribe process before the holidays
Bringing Agency Work In-House: Best Practices For Tough Times
Bringing Agency Work In-House: Best Practices For Tough Times by Christine Cifra , Maureen Link , November 3, 2022 Bringing agency work in-house is a winning play. Just ask marketers at Verizon, AB InBev and Citi. Yet, in a survey conducted by RSW/U.S. last December, only 39% of marketers said more than half of their … Continue reading Bringing Agency Work In-House: Best Practices For Tough Times
How LinkedIn Prioritizes B2B Buyer Privacy
How LinkedIn Prioritizes B2B Buyer Privacy by Laurie Sullivan , Staff Writer @lauriesullivan, November 3, 2022 B2B marketers cite data privacy as a priority, as do B2C buyers — but not many seem to talk about supporting the market segment. LinkedIn on Thursday said it will continue to invest in innovative technology to help B2B marketers … Continue reading How LinkedIn Prioritizes B2B Buyer Privacy
6 data collection tactics for marketing in the cookieless future
When customers are more involved in the process, your marketing automation program will benefit from better data. Chris Wood on November 3, 2022 The end of the third-party cookie doesn’t have to be the end of getting good, useful data. Here are six tactics marketers can use with first-party and zero-party data to keep marketing … Continue reading 6 data collection tactics for marketing in the cookieless future
The Manifest Names Search Engine People Among Toronto’s Most Reviewed SEO Companies
Search Engine People | November 3rd, 2022 At Search Engine People, we are a close-knit team that is borderline obsessed with all things SEO & PPC. We are Google’s first-ever and longest-standing partner in Canada, but we didn’t stop there. Beyond our Google Premier Partnership, we hold top-level partnerships with Microsoft, Facebook, Instagram, LinkedIn, and … Continue reading The Manifest Names Search Engine People Among Toronto’s Most Reviewed SEO Companies
The role of modern marketing in carbon reduction
By scaling supplier engagement with compelling content and powerful martech, marketers can help reduce carbon emissions in the supply chain. Spence Darrington on November 3, 2022 Dear Procurement, Sustainability and Marketing: You’ve passed each other in the hall (virtual or otherwise) from time to time, giving a head nod and mumbling a casual “hey.” But … Continue reading The role of modern marketing in carbon reduction
The ultimate recipe for writing SEO optimized content by Rablab
Approach good content as if you were in your kitchen ready to cook up a tasty dish. Rablab on November 2, 2022 It’s been said countless times throughout the years, and we’ll say it again: in SEO, content is king. The importance of content has never been devalued by Google. However, the importance of … Continue reading The ultimate recipe for writing SEO optimized content by Rablab
Channel groups: Getting started with Google Analytics 4
Channel groups are rules-based definitions of website’s traffic sources that let you monitor the performance of those sources. Constantine von Hoffman on November 2, 2022 Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’ve put together a guide to getting started with Google Analytics 4 (GA4). There are links to … Continue reading Channel groups: Getting started with Google Analytics 4
Random Posts
106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
4 Pieces of Advice for Aspiring Web Developers
9 Steps to Start Your Own Freelance Writing Business
How to Stand Up for Yourself When Freelancing
What Google’s Buy Button Means For The Success Of Your E-Commerce Site
Are PPC Firms Playing Your Good Name Against You?
15 Biggest Mistakes To Avoid When Building A Website
