A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Latest Posts
How agencies are evolving to overcome AI
Hi, Welcome Welcome back Routine content creation is becoming less valuable. New research shows agencies are responding by selling expertise instead of production. By Constantine von Hoffman Published on August 6, 2026 AI is forcing content marketing agencies to evolve or go out of business. The technology is commoditizing content production and making … Continue reading How agencies are evolving to overcome AI
The New Search, Ad Reality From An Old Playbook
Rethinking Search For A Zero-Click World by Laurie Sullivan , Staff Writer, August 6, 2026 Digital advertising has lost the click-through, putting its future into serious question by forcing a painful reinvention of how digital is valued, bought and measured. Zero-click searches and the complete decoupling of information from website visits, redistributing them to AI … Continue reading The New Search, Ad Reality From An Old Playbook
NFT startup founder accused of diverting millions into gambling and luxury spending
NFT startup founder accused of diverting millions into gambling and luxury spending Suswati Basu Federal prosecutors say the founder of an NFT startup collected more than $ 10 million from investors by promising to build a digital collectibles marketplace, then diverted much of that money to gambling, cryptocurrency trading, luxury purchases and other … Continue reading NFT startup founder accused of diverting millions into gambling and luxury spending
Disney’s partnership with TikTok aims to blur the line between scrolling and streaming
August 06, 2026 Disney’s partnership with TikTok aims to blur the line between scrolling and streaming BY Jennifer Ward While scrolling through Disney+, you expect to come across beloved movies and TV shows from the entertainment giant’s most popular franchises. What you might not expect is a TikTok. That may become the new normal because the … Continue reading Disney’s partnership with TikTok aims to blur the line between scrolling and streaming
Time’s AI-only ads may be marketing’s next frontier
Time is serving ads directly to AI crawlers, a strategy that could reshape how brands influence AI-generated answers. By Constantine von Hoffman Published on August 6, 2026 Time magazine is serving ads directly to AI crawlers rather than human readers. If it catches on, it could change how brands influence AI-generated answers The … Continue reading Time’s AI-only ads may be marketing’s next frontier
OpenAI will no longer limit how many texts free accounts can send to ChatGPT
OpenAI will no longer limit how many texts free accounts can send to ChatGPT There will still be limits on image generation, voice mode usage and other features. By Igor Bonifacic Aug. 6, 2026 OpenAI OpenAI is making a major change to how it operates ChatGPT free and Go accounts. Starting next week, … Continue reading OpenAI will no longer limit how many texts free accounts can send to ChatGPT
What Fauci’s diary leak should remind employees about privacy at work
August 06, 2026 What Fauci’s diary leak should remind employees about privacy at work BY Ella Chakarian Last month, Anthony Fauci was subpoenaed by Republican Senator Rand Paul regarding the origins of COVID-19 and his broader pandemic policy oversight. Paul has disagreed publicly over the origins of the virus and accused Fauci of a cover-up as … Continue reading What Fauci’s diary leak should remind employees about privacy at work
How to audit your email automations for revenue gaps
Find your email program’s weak spots, from deliverability basics to high-value flows and ESP features, and turn missed opportunities into revenue. By Lauren McGrath Published on August 5, 2026 Missing or underperforming automated email flows quietly cost many brands revenue. An audit can uncover those gaps, strengthen deliverability, and identify the lifecycle automations … Continue reading How to audit your email automations for revenue gaps
How a brilliant founder can become their company’s creative bottleneck
August 06, 2026 How a brilliant founder can become their company’s creative bottleneck BY Aysha Imtiaz Lauren Templeton built a company around creativity. A London-based performing arts entrepreneur and coach, she’s grown her school, Select School of Performing Arts, from three ballet classes in one studio into a 50-location organization reaching more than 1,000 students a week. At first, … Continue reading How a brilliant founder can become their company’s creative bottleneck
E.l.f. Beauty acquired Rhode for $1 billion a year ago. It’s been a great investment so far
August 05, 2026 E.l.f. Beauty acquired Rhode for $1 billion a year ago. It’s been a great investment so far BY Yasmin Gagne Today the beauty conglomerate E.l.f. Beauty released its earnings, delivering growth of 36% in net sales, to $ 479.4 million, across its portfolio of brands. The brightest spot in the company’s portfolio? … Continue reading E.l.f. Beauty acquired Rhode for $1 billion a year ago. It’s been a great investment so far
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