Latest Posts

What is Sponsored Content?

A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.

Can DAMs keep up as content demands outgrow workflows?

New MarTech research shows that as asset volume and personalization increase, DAMs’ focus must shift to content management at scale. By Pamela Parker Published on May 1, 2026   The bottleneck in content operations isn’t content creation. Research from the latest MarTech Intelligence Report on DAM platforms found that as asset volume, personalization demands, and channel complexity … Continue reading Can DAMs keep up as content demands outgrow workflows?

Why affiliate marketing still needs humans in the AI era

As AI reshapes martech, affiliate programs highlight where human expertise still drives performance and results. By Adam Weiss   Published on May 1, 2026   There are a lot of conversations right now about the ‘SaaSpocalypse,’ and with good reason. Companies are already replacing software vendors and IT services with AI-enabled vibe coding versions. As … Continue reading Why affiliate marketing still needs humans in the AI era