A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Latest Posts
Why Organic, Not Paid Impressions Are Becoming The Currency For AI Citations
Hi, Welcome Welcome back Why Organic, Not Paid Impressions Are The Currency For AI Citations by Laurie Sullivan , Staff Writer, June 11, 2026 Organic impressions — not paid media ad impressions — have become the currency for brand citations that serve up in artificial intelligence (AI)-based engines. Recommendations have become the first “impression” a … Continue reading Why Organic, Not Paid Impressions Are Becoming The Currency For AI Citations
Signal orchestration reveals which accounts are ready to buy
Combine intent, engagement, firmographic, and buying committee signals to identify readiness and trigger more effective engagement. By Caroline Hodson Published on June 11, 2026 When your sales team says the leads coming from marketing aren’t good enough, are they wrong? In most cases, the problem isn’t lead volume. It’s signal quality. Marketing routes … Continue reading Signal orchestration reveals which accounts are ready to buy
Bluesky will launch Reddit-style communities this year
Bluesky will launch Reddit-style communities this year Like subreddits, communities will provide you spaces to chat about specific topics. By Mariella Moon June 11, 2026 miss.cabul/Shutterstock “Communities are coming to Bluesky this year,” the decentralized social network’s head of product, Alex Benzer, has announced. Benzer said that communities will be smaller spaces inside the one big space … Continue reading Bluesky will launch Reddit-style communities this year
Why being lazy is a superpower
June 11, 2026 Why being lazy is a superpower BY Chris Lovett There’s an art to doing nothing and I have spent years trying to perfect it. Some people master the violin, others train to run marathons. I have dedicated my early forties to the delicate balance of achieving maximum results with minimal effort. In fact, … Continue reading Why being lazy is a superpower
Marketing needs AI outcomes, not more AI pilots
Learn how to identify high-value AI opportunities, prepare teams for adoption, and measure the outcomes that matter to the business. By Nicole Greene Published on June 10, 2026 Marketing teams are under growing pressure to prove that AI can deliver real value, such as generating revenue, achieving mission success, and reducing costs. The … Continue reading Marketing needs AI outcomes, not more AI pilots
Kalshi adds compliance safeguards amid ongoing insider trading concerns
Kalshi adds compliance safeguards amid ongoing insider trading concerns Suswati Basu Kalshi is rolling out a new set of compliance measures designed to curb insider trading and market manipulation across its prediction markets. The company said the changes take effect immediately and come from recommendations made by its independent Surveillance Audit Committee. This … Continue reading Kalshi adds compliance safeguards amid ongoing insider trading concerns
Amtrak wants people to work from trains. There’s just one problem
June 10, 2026 Amtrak wants people to work from trains. There’s just one problem BY María José Gutiérrez Chávez From meetings on beaches to working form home while the laundry is on spin cycle, technology and remote work policies have allowed anyone to work from anywhere—except maybe an Amtrak train. That’s the conclusion many users on … Continue reading Amtrak wants people to work from trains. There’s just one problem
Forget FAANG—there’s a new powerhouse acronym for tech stocks in the AI era: MANGO
June 10, 2026 Forget FAANG—there’s a new powerhouse acronym for tech stocks in the AI era: MANGO BY Jude Cramer In 2013, a new acronym transformed the way we talk about Big Tech. Mad Money host Jim Cramer identified the four companies he saw as “totally dominant in their markets,” namely Facebook, Amazon, Netflix, and … Continue reading Forget FAANG—there’s a new powerhouse acronym for tech stocks in the AI era: MANGO
AI Finding Its Citation Hierarchy Across Applications
AI Finding Its Citation Hierarchy Across Applications by Laurie Sullivan , Staff Writer, June 10, 2026 Brand and company citations have become increasingly important in OpenAI ChatGPT and Google AI Overviews. As artificial intelligence (AI) and agentic services reshape search, understanding where a brand appears, and why, has become essential. Searching for answers, BrightEdge pulled … Continue reading AI Finding Its Citation Hierarchy Across Applications
Gartner finds CMOs spending more on digital and acquisition
CMOs are spending more on digital media and acquisition as consumers grow more skeptical of AI-generated content and its value. By Constantine von Hoffman Published on June 10, 2026 Marketing leaders are putting more money into digital channels and customer acquisition as they look for growth in an AI-driven market, underscoring how AI … Continue reading Gartner finds CMOs spending more on digital and acquisition
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