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Latest Posts
A co-pilot approach to genAI (with prompt examples)
Hi, Welcome Welcome back Train genAI to amplify creativity, maintain brand voice and streamline marketing workflows. Jim Ewel on December 6, 2024 The relationship between marketers and generative AI has been complicated from the start. Many marketers have approached AI-generated content with understandable skepticism, questioning its ability to capture the nuanced voice and creativity … Continue reading A co-pilot approach to genAI (with prompt examples)
Why bad business decisions can hurt email deliverability
Seemingly unrelated decisions, from account management to email timing, can block your messages from inboxes. Here’s how to fix it. Kath Pay on December 5, 2024 Most deliverability advice looks only at email list issues and how to design, send and manage your email campaigns. However, not all deliverability problems are solved by removing … Continue reading Why bad business decisions can hurt email deliverability
$3.6B was donated on GivingTuesday this year
The amount donated on this year’s GivingTuesday represents a 16% increase compared to 2023, or an 11.9% increase when adjusted for inflation. BY Associated Press U.S. donors gave $3.6 billion on Tuesday, an increase from the past two years, according to estimates from the nonprofit GivingTuesday. The Tuesday after Thanksgiving, now known as GivingTuesday, has become … Continue reading $3.6B was donated on GivingTuesday this year
EPA boosts enforcement efforts the final year of the Biden administration
The EPA said it concluded more than 1,850 civil cases, a 3.4% increase over 2023. BY Associated Press The Environmental Protection Agency (EPA) enhanced enforcement efforts this year, doubling financial penalties issued to polluters and issuing the first-ever arrest for a climate change-related crime, the agency said in a report Thursday. The EPA said it concluded more than … Continue reading EPA boosts enforcement efforts the final year of the Biden administration
Even With AI, Only 148 Terms Drive 15% Of Google Searches
Even With AI, Only 148 Terms Drive 15% Of Google Searches by Laurie Sullivan , Staff Writer @lauriesullivan, December 5, 2024 The top 10,000 query terms drove 46% of all searches, and 148 of those made up nearly 15% of total volume for queries with at least 100 searches during a 21-month period when the data … Continue reading Even With AI, Only 148 Terms Drive 15% Of Google Searches
IAB finalizes retail media networks standards for in-store
This establishes definitions and measurement standards for proving the effectiveness of retail media network campaigns. Chris Wood on December 5, 2024 IAB, in collaboration with IAB Europe and leading retail media networks (RMNs), released finalized definitions and standards for proving the impact of RMN campaigns. The standards were originally introduced and opened up for … Continue reading IAB finalizes retail media networks standards for in-store
Gleeful social media response to UnitedHealthcare CEO shooting reveals deep anger toward for-profit insurance
The New York shooting of Brian Thompson has been met with an outpouring of online rage directed at United over denied medical coverage and other business practices. BY Jennifer Mattson The apparent targeted attack on UnitedHealthcare CEO Brian Thompson, who was shot early Wednesday morning outside his midtown Manhattan hotel, has sparked a noticeably intense … Continue reading Gleeful social media response to UnitedHealthcare CEO shooting reveals deep anger toward for-profit insurance
Why personality data is key to scalable B2B marketing
Crack the code of scalable personalization with the 65/75 rule, where personality-driven strategies meet marketing success. Scott Gillum on December 5, 2024 “You’re damned if you do and damned if you don’t.” This expression applies when trying to create and execute personalized campaigns. If you go too deep into understanding prospects’ or customers’ … Continue reading Why personality data is key to scalable B2B marketing
Could Trump’s tariffs kill fast fashion?
Steep tariffs could have a silver lining: They have the potential to end the current era of cheap, disposable clothing. BY Elizabeth Segran Step into Target, Walmart, or Old Navy and you’ll find a smorgasbord of $3 T-shirts, $12 dresses, and $20 sweaters. If you visit Temu, Shein, or Haul’s websites, you’ll find these items at … Continue reading Could Trump’s tariffs kill fast fashion?
AI is poised to disrupt the world of martech vendors and users
The Martech AI 2025 report shows how genAI is already changing the martech stack and the way digital marketers are operating. Constantine von Hoffman on December 3, 2024 The hype around artificial intelligence may be heading into the “trough of disillusionment,” as Gartner calls it, but the technology continues to progress in big, disruptive … Continue reading AI is poised to disrupt the world of martech vendors and users
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