A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Latest Posts
I’m a CEO overwhelmed by AI projects. Here’s my system for staying sane
Hi, Welcome Welcome back August 09, 2026 I’m a CEO overwhelmed by AI projects. Here’s my system for staying sane BY Randy Julian I’ve never been good at stopping what I’m doing. AI has made this problem even worse. Near the end of a recent workday, I was looking forward to closing my laptop and enjoying … Continue reading I’m a CEO overwhelmed by AI projects. Here’s my system for staying sane
The biggest bottleneck in market research isn’t the research
Survey design and analysis aren’t the problem. The delays happen between them. AI-native platforms are designed to eliminate that friction. By Susan Ferrari Published on August 6, 2026 Most market research projects don’t slow down because of survey design or analysis. They slow down in between. Questionnaires move from one system to … Continue reading The biggest bottleneck in market research isn’t the research
Avoid these 6 phrases if you want to sound more confident
August 09, 2026 Avoid these 6 phrases if you want to sound more confident BY Judith Humphrey If you want to sound confident, avoid expressions that broadcast your insecurity. Eliminate the following words and expressions from your speech. 1. LOOK! This word is usually uttered in a commanding tone. It orders the audience to pay attention. … Continue reading Avoid these 6 phrases if you want to sound more confident
Why can’t your email be as secure as your texts?
August 08, 2026 Why can’t your email be as secure as your texts? BY Michael Grothaus Most people take for granted that the messages they send via popular messaging apps like Meta’s WhatsApp or Apple’s iMessage are end-to-end encrypted (E2EE), meaning that no one but the sender and receiver—not even WhatsApp or Apple—can read the contents. … Continue reading Why can’t your email be as secure as your texts?
Stop looking for the perfect attribution model
No attribution model can answer every business question. Successful B2B marketers combine attribution, MMM, and experimentation instead. By Dan Harris Published on August 6, 2026 For years, B2B marketers treated attribution like a courtroom case: gather the evidence, assign credit, and prove which channel “won.” That model no longer fits how buyers behave, … Continue reading Stop looking for the perfect attribution model
Terafab could become the largest factory on the planet—or Elon Musk’s biggest failure
August 08, 2026 Terafab could become the largest factory on the planet—or Elon Musk’s biggest failure BY Jesus Diaz At last, we know how Elon Musk’s fabled Terafab will look. Tesla and SpaceX showed a video rendering of their jointly developed advanced chip factory on Thursday. It will occupy 100 million square feet in Grimes County, Texas, about … Continue reading Terafab could become the largest factory on the planet—or Elon Musk’s biggest failure
Personalization still falls short of customer expectations
Most brands recognize customers but don’t understand their context. Learn what’s keeping personalization from meeting rising customer expectations. By Katie Templin Published on August 7, 2026 The bar has moved, and it’s moved further than most organizations realize. A first name in a subject line used to signal effort. Now it barely registers. … Continue reading Personalization still falls short of customer expectations
‘If trust breaks, your business breaks’: How Alphonzo Terrell is building Spill to be a different kind of social platform
August 08, 2026 ‘If trust breaks, your business breaks’: How Alphonzo Terrell is building Spill to be a different kind of social platform BY Kc Ifeanyi Alphonzo Terrell was the global head of social and editorial at Twitter, until Elon Musk’s $ 44 billion acquisition that led to roughly 80% of the company’s workforce being … Continue reading ‘If trust breaks, your business breaks’: How Alphonzo Terrell is building Spill to be a different kind of social platform
How to build a technology advisory committee that adds value
Reduce duplicate software, improve adoption, and align technology investments with governance that supports smarter purchasing. By Steve Petersen Published on August 7, 2026 Purchasing software is easy, but managing software effectively is tough. Organizations should consider establishing technology advisory committees (TACs), and marketing technology practitioners need to participate. These committees provide the strategic … Continue reading How to build a technology advisory committee that adds value
The humble notebook still matters in the age of AI
August 08, 2026 The humble notebook still matters in the age of AI BY Fred Mitchell When I think about one of the most critical thinking tools in the history of civilization, I think about the notebook. Yes, I mean the paper-filled wonder that so many of the world’s greatest thinkers have used to capture thoughts … Continue reading The humble notebook still matters in the age of AI
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