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What is Sponsored Content?

A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.

Google Connects Ads To UCP, Expands Into New Categories

New Google Protocol Brings ‘Intelligent Shopping’ To Advertising by Laurie Sullivan , Staff Writer, May 20, 2026 Google brought new Universal Commerce Protocol (UCP) features to retailers on Wednesday with the launch of “Universal Cart” to introduce what the company calls “intelligent shopping.” It works across retail and services like Search. When shoppers are ready … Continue reading Google Connects Ads To UCP, Expands Into New Categories

Samsung union suspends strike after reaching tentative deal on bonuses

Samsung union suspends strike after reaching tentative deal on bonuses The strike would have impacted Samsung’s memory chip production. By Mariella Moon May 21, 2026   Chung Sung-jun/Getty Images Samsung’s largest labor union in South Korea has suspended the strike that was set to begin on May 21 after reaching a tentative deal with the company. … Continue reading Samsung union suspends strike after reaching tentative deal on bonuses

The hidden cost of AI: organizations that agree too fast

May 21, 2026 The hidden cost of AI: organizations that agree too fast BY Julio Mario Ottino In boardrooms right now, speed is winning. Product cycles are compressing. Strategy decks are assembled in hours, not weeks. Cross-functional alignment—once the bottleneck of execution—is increasingly frictionless. This looks like progress. But a less visible shift is underway—one with … Continue reading The hidden cost of AI: organizations that agree too fast

Introducing A New Tool to Measure AI Search Visibility Across ChatGPT and Google by Search Engine People

Introducing A New Tool to Measure AI Search Visibility Across ChatGPT and Google by Search Engine People   Wisam Abdulaziz May 20, 2026         Search is changing faster than at any point in the last decade.   Over the past few years, we have built reliable systems to measure SEO performance in … Continue reading Introducing A New Tool to Measure AI Search Visibility Across ChatGPT and Google by Search Engine People

Here’s how Meta is justifying its layoffs to thousands of employees

May 20, 2026 Here’s how Meta is justifying its layoffs to thousands of employees BY Pavithra Mohan Meta officially announced a sweeping round of layoffs today that will impact thousands of employees across the business, or about 10% of the company’s 78,000-person workforce.  In a memo to employees today—obtained by Business Insider—Meta remained coy about the … Continue reading Here’s how Meta is justifying its layoffs to thousands of employees

What marketing can learn from IT about running complex technology

Martech stacks have outgrown project-based management. Marketing teams need stronger ownership, governance, and service models. By Gareth Chilton   Published on May 19, 2026   Marketing and creative teams now run technology environments as complex as many enterprise IT systems. But while IT organizations built disciplines around governance, service ownership, and operational management, marketing teams … Continue reading What marketing can learn from IT about running complex technology