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What is Sponsored Content?

A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.

MGM Resorts extends branding deal as MGM China strengthens Macau performance

Hi, Welcome Welcome back MGM Resorts extends branding deal as MGM China strengthens Macau performance Suswati Basu     MGM Resorts International has signed a new long-term branding deal with MGM China Holdings, strengthening the partnership as MGM China continues to post solid financial results. The updated agreement kicks in on January 1, 2026, and … Continue reading MGM Resorts extends branding deal as MGM China strengthens Macau performance

How Google Lowering Ad Audience Size Limits Improves Performance

How Google Lowering Ad Audience Size Limits Can Improve Performance by Laurie Sullivan , Staff Writer, December 29, 2025 Google has finalized the minimum audience size to which advertisers can remarket, reducing the number to 100 active users across all networks and audience types. The move aimed to make audience targeting more accessible — specifically … Continue reading How Google Lowering Ad Audience Size Limits Improves Performance

Most resolutions collapse by February. Here’s the system high performers use instead

December 28, 2025 Most resolutions collapse by February. Here’s the system high performers use instead span>span]:whitespace-nowrap”>It’s a new year, which means millions of people are setting resolutions they genuinely want to keep.  We want to eat better. Move more. Make more money. Finally get control of our time. We’re taking advantage of the Fresh Start … Continue reading Most resolutions collapse by February. Here’s the system high performers use instead

Contractor accused of scamming elderly, spending $53K at casinos after hurricane

Contractor accused of scamming elderly, spending $53K at casinos after hurricane Sophie Atkinson   Suswati Basu     A contractor has been accused in a post–Hurricane Milton scam, with police alleging he targeted elderly victims and spent upwards of $ 53,000 at casinos. Brian Michaud was arrested by Bradenton Police Department on Tuesday (December 16) … Continue reading Contractor accused of scamming elderly, spending $53K at casinos after hurricane

Stocks hover at record highs after Christmas as gold and silver prices rise

December 26, 2025 Stocks hover at record highs after Christmas as gold and silver prices rise span>span]:whitespace-nowrap”>Stocks moved slightly lower in midday Friday trading as investors returned from the Christmas holiday. Trading is expected to be light. The S&P 500 index was down 0.1% as of 12:15 p.m. ET, the Dow Jones Industrial Average was down … Continue reading Stocks hover at record highs after Christmas as gold and silver prices rise

Apple will allow third-party app stores and payment processing in Brazil

  Apple will allow third-party app stores and payment processing in Brazil The company reached an agreement with the country’s regulators after a yearslong investigation. Andre Revilla   UpdatedFri, December 26, 2025 Unsplash / Mariia Shalabaieva Brazilian regulators have reached a settlement with Apple after a yearslong investigation into the company’s App Store fee practices … Continue reading Apple will allow third-party app stores and payment processing in Brazil

Are gambling markets becoming entertainment first, betting second?

Are gambling markets becoming entertainment first, betting second? Rachael Davies   Suswati Basu     With online betting on the rise in the US and the rise of entertainment-focused prediction markets, is the identity of gambling evolving? The atmosphere of gambling is changing rapidly as more innovations enter the space. Prediction markets are encroaching on … Continue reading Are gambling markets becoming entertainment first, betting second?