A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Latest Posts
IAB Tech Lab updates OpenRTB to better define live content
New OpenRTB updates aim to clarify live content signals and pricing in programmatic as CTV and real-time inventory continue to grow. By Constantine von Hoffman Published on April 28, 2026 IAB Tech Lab is rolling out updates to OpenRTB aimed at a problem that’s been growing in programmatic: How to clearly define what … Continue reading IAB Tech Lab updates OpenRTB to better define live content
What marketers need to know from Google Cloud Next ’26
The biggest takeaway is Google’s strategy for embedding its Gemini AI models into tools marketers already use. By Pamela Parker Published on April 27, 2026 Google Cloud’s annual conference featured dozens of announcements aimed at enterprise marketers. Some represent genuinely new capabilities. Others are early-stage partnerships with vague timelines, or existing products repackaged under … Continue reading What marketers need to know from Google Cloud Next ’26
How to master the ‘just a chat’ job interview
April 28, 2026 How to master the ‘just a chat’ job interview BY Ellie Rich-Poole Many resources exist about how to perform well in a formal job interview, but what’s talked about less is how to manage an informal conversation about a job opportunity where the format and success criteria are more ambiguous. The conversation … Continue reading How to master the ‘just a chat’ job interview
How to build a team that runs itself
April 28, 2026 How to build a team that runs itself BY Aytekin Tank A twenty-something man once went to a French restaurant in New York—the kind of place with tuxedoed servers. He told the waiter he had never eaten anywhere so fancy and had a hundred dollars to spend, then asked him to bring … Continue reading How to build a team that runs itself
Images of Samsung’s rumored smart glasses have leaked
Images of Samsung’s rumored smart glasses have leaked They are codenamed “Jinju” and could retail for somewhere between $380 and $500. By Lawrence Bonk April 27, 2026 Sam Rutherford for Engadget We may receive a commission on purchases made from links. Images and details about Samsung’s upcoming smart glasses have leaked, according to a report … Continue reading Images of Samsung’s rumored smart glasses have leaked
Confident marketing starts with better data
Data decay, dark funnel gaps, and identity issues limit visibility. Learn how to turn scattered signals into a connected, usable foundation. By Caroline Hodson Published on April 27, 2026 Personalization is no longer optional. B2B buyers expect seamless, relevant experiences at every touchpoint. For most marketers, however, that ambition collides with fragmented data, … Continue reading Confident marketing starts with better data
Walmart Connect Makes CTV Ad Inventory More Accessible
Walmart Connect Makes CTV Ad Inventory More Accessible by Laurie Sullivan , Staff Writer, April 27, 2026 Walmart Connect, the company’s retail media division, has two new pathways for brands to access connected TV (CTV) and omnichannel programmatic inventory, which has become the performance engine for retail media networks. “Connect Select,” the first of two … Continue reading Walmart Connect Makes CTV Ad Inventory More Accessible
New Jersey Man Files Class Action Over Alleged Illegal Gambling Scheme
New Jersey man files class action over alleged illegal gambling scheme Paul McNally A New Jersey man has gone to court with a wide-ranging class action that takes aim at a major online gaming site and several well-known entertainers, accusing them of running what he describes as an illegal gambling operation with ties … Continue reading New Jersey Man Files Class Action Over Alleged Illegal Gambling Scheme
Elon Musk and ChatGPT’s Sam Altman head to an AI trial that promises clashing testimony
April 27, 2026 Elon Musk and ChatGPT’s Sam Altman head to an AI trial that promises clashing testimony BY Associated Press Technology tycoons Elon Musk and Sam Altman are poised to face off in a high-stakes trial revolving around the alleged betrayal, deceit and unbridled ambition that blurred the bickering billionaires’ once-shared vision for the development … Continue reading Elon Musk and ChatGPT’s Sam Altman head to an AI trial that promises clashing testimony
Why contextual collaboration is replacing personalization
Prebuilt campaigns are losing ground to continuous decisioning. Marketing teams need systems that respond as context evolves. By Angela Vega Published on April 27, 2026 Contextual collaboration reflects a shift from structured interfaces to systems that interpret intent through language, behavior, and interaction. Instead of requiring users to translate what they want into filters and … Continue reading Why contextual collaboration is replacing personalization
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