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What is Sponsored Content?

A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.

Your influencer marketing strategy is broken

Reach alone says little about a creator’s ability to drive sales, especially as algorithms put content in front of more non-followers. By Constantine von Hoffman   Published on September 1, 2026   Even though consumers increasingly rely on influencers to inform purchase decisions, marketers overwhelmingly treat them as an awareness channel. Two-thirds of consumers made … Continue reading Your influencer marketing strategy is broken →

Are all TVs at risk from burn-in? Here’s how to avoid the problem altogether

Are all TVs at risk from burn-in? Here’s how to avoid the problem altogether OLED screens run the biggest risk, but with a little common sense you can mitigate the issue. By Calvin Wankhede Sept. 1, 2026   David Becker/Getty Images     If you’re shopping for a new TV or monitor, you may have heard … Continue reading Are all TVs at risk from burn-in? Here’s how to avoid the problem altogether →

Aspiring entrepreneurs are raving about this $699 Harvard course taught by AI clones

September 01, 2026 Aspiring entrepreneurs are raving about this $699 Harvard course taught by AI clones BY Jude Cramer Creating artificially intelligent dupes of real people is . . . off-putting, to say the least. AI stand-ins for actors, like Val Kilmer’s posthumous AI-powered performance in the film As Deep as the Grave, have largely been … Continue reading Aspiring entrepreneurs are raving about this $699 Harvard course taught by AI clones →

ChatGPT outage reminds users what life was like before AI

September 01, 2026 ChatGPT outage reminds users what life was like before AI BY María José Gutiérrez Chávez There was a time not too long ago where last-minute essays were written overnight by adrenaline-filled students, work emails were carefully crafted using corporate lingo passed down by generations, and time-consuming busywork was a rite of passage for … Continue reading ChatGPT outage reminds users what life was like before AI →

ChatGPT, Reddit, Roblox Placed Under Strictest EU Digital Rules

ChatGPT, Reddit, Roblox Face Strictest EU Rules by Laurie Sullivan , Staff Writer, September 1, 2026 ChatGPT, Reddit, and Roblox have joined ranks with companies like Amazon, Apple, Google, Meta Platforms, Microsoft, and TikTok that have already earned the designation of being large platforms by the European Union. The announcement reclassifies how these U.S. technology companies must monitor their … Continue reading ChatGPT, Reddit, Roblox Placed Under Strictest EU Digital Rules →

Stop treating lead quality and volume as opposites

Getting more leads and getting better leads require different signals, tactics, and metrics. The business objective should determine which comes first. By Melissa Washburn Published on September 1, 2026 • Last updated on September 4, 2026 • 9 minutes read There’s a familiar conversation in almost every marketing organization: “We need more leads.” Then, a … Continue reading Stop treating lead quality and volume as opposites →

Tim Cook invokes Steve Jobs in his last message to Apple employees—just like he did when he became CEO

September 01, 2026 Tim Cook invokes Steve Jobs in his last message to Apple employees—just like he did when he became CEO BY Michael Grothaus Today marks a historic turning point for Apple. After 15 years at the helm, Tim Cook is no longer the company’s CEO. Instead, John Ternus is stepping into the role—only the … Continue reading Tim Cook invokes Steve Jobs in his last message to Apple employees—just like he did when he became CEO →