A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Hi, Welcome Welcome back The content management tool may not be a good fit for general purpose WCM services. Tony Byrne on May 2, 2022 “Why can’t it be as easy to use as WordPress?” or, more pointedly, “Why can’t we just use WordPress?” These are the questions asked by many digital marketers frustrated with … Continue reading Is WordPress really the answer for all businesses?
Has Everything Changed? How Pandemic Has Impacted Gen Z Values (Or Not) by Kathy Sheehan , Op-Ed Contributor, April 29, 2022 Over the past year, I have received a lot of questions about Gen-Zers and the pandemic. Brands are continuing to struggle to really know this cohort. How has the pandemic changed (or not?) this … Continue reading Has Everything Changed? How Pandemic Has Impacted Gen Z Values (Or Not)
Alpha Jobs: Brands Are Hiring In Marketing And IT, Adobe Report Finds by Ray Schultz , Columnist, April 29, 2022 At first glance, email novices might feel like their career path is limited after reading the new Adobe report, “In-demand skills you need to get hired in 2022.” But they might see chances in related … Continue reading Alpha Jobs: Brands Are Hiring In Marketing And IT, Adobe Report Finds
Giide Turns Interactive Audio Into Performance Marketing by Laurie Sullivan , Staff Writer @lauriesullivan, April 29, 2022 Allison Kent-Smith, CEO and co-founder of Giide, describes the company as an interactive audio unit — one that does not remain still. As the audio plays, the visual continues to scroll through slides, keeping the attention of the viewer. … Continue reading Giide Turns Interactive Audio Into Performance Marketing
Discover when and where to use connected TV and OTT advertising in your marketing strategy. Danni White on April 29, 2022 Connected TV and OTT advertising represent the digital transformation of traditional linear TV publishers following the rise of streaming platforms and mobile viewing, and they are engaging viewers through on-demand, live and cross-channel experiences. … Continue reading Why we care about connected TV and OTT advertising
65% of customers say a positive brand experience is more influential than great advertising. Constantine von Hoffman on April 29, 2022 “Why is marketing struggling with customer experience?” asked Blueshift co-founder and CEO Vijay Chittoor. “Why is it not easy for every marketer to just create human centric experiences? After all, everyone wants to do … Continue reading How AI lets marketers create human-centric CX at scale
How to deal with the modern deluge of information and tap into it when you need it. Pamela Parker on April 29, 2022 While I’m not technically a content marketer, the workflows I’ve developed as a journalist and researcher can benefit anyone creating content in our diverse, information-rich environment. In this article, I’ll explain … Continue reading Knowledge management for content marketers: My tech stack
Before adopting extended reality, take into account whether your business and customers are ready for immersive technology. Lisa Peyton on April 28, 2022 I recently moved away from a city where I had lived for over 20 years. I think I felt it would be no different than when I went off to college, easily … Continue reading 10 things to consider when using XR for your event
On Their Toes: Why Brands Are Embracing Agile Marketing by Ray Schultz , Columnist, April 28, 2022 In theory, email teams are the original agile marketers, responding to change instead of following a set plan. But are their larger marketing teams able to do that? Some are, judging by The Impact Of Agile Marketing, a … Continue reading On Their Toes: Why Brands Are Embracing Agile Marketing
The 11% drop can be attributed to higher expectations and more advanced attribution analyses. Constantine von Hoffman on April 28, 2022 Digital marketing’s contribution to company performance dropped significantly last year, according to leading marketers surveyed in a new report. Deloitte’s CMO Survey found only 21% of respondents strongly agreed that digital contributed significantly to … Continue reading Digital marketing’s contribution to company performance rated as down significantly