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This one simple strategy will supercharge your career
Hi, Welcome Welcome back By Dan Kraemer February 07, 2024 At most companies, whether big or small, there are innovation projects brewing and bubbling. Sometimes they are side-projects started by technical teams, or they are larger initiatives spearheaded by company leaders or division-heads in sales, marketing, or biz dev. Often, these projects aim to … Continue reading This one simple strategy will supercharge your career
How agile marketing teams can work with AI
Agile teams have always been about the people, but AI is now disrupting human teams. Learn how to work with these non-human team members. Stacey Ackerman on February 7, 2024 I remember when the web was brand new, unknown and scary to many people. The company I worked for was extremely traditional and vowed never … Continue reading How agile marketing teams can work with AI
The return-to-office debate may settling down—in a way that makes everyone unhappy
By Jared Lindzon After years of flip-flopping on remote and in-person work policies, most knowledge workers and employers seem to have reached a hybrid compromise, but questions remain as to whether the truce will last. While not every worker wants to work from home and not every employer is demanding a return to the … Continue reading The return-to-office debate may settling down—in a way that makes everyone unhappy
Today’s top business headlines: Spotify adds users, Boeing faces new pressures, and Adam Neumann eyes a WeWork comeback
By Kelly Cloonan February 07, 2024 Spotify’s posts subscriber growth: Spotify reported a 23% rise in monthly active users in the fourth quarter, which now total 602 million, just ahead of analysts’ expectations of 601.33 million. The rise, announced Tuesday, comes after the company raised subscriber prices and cut thousands of employees in a … Continue reading Today’s top business headlines: Spotify adds users, Boeing faces new pressures, and Adam Neumann eyes a WeWork comeback
Repeat after me: It’s not a bubble
By James Surowiecki February 07, 2024 One undeniable truth about the current stock-market boom is that a big chunk of the market’s rise has been the result of outsized gains in a very small number of stocks, including most notably the so-called Magnificent Seven mega-cap growth companies (Meta, Amazon, Apple, Microsoft, Alphabet, Nvidia, and … Continue reading Repeat after me: It’s not a bubble
Combining martech projects: 5 questions to ask
Tying martech projects together may create efficiencies but also risks. Consider these areas to determine if it’s worth the risk. Steve Petersen on February 6, 2024 When managing multiple martech projects, it can be tempting to combine efforts if there are overlapping tasks or shared goals. But doing so comes with risks. Before deciding to … Continue reading Combining martech projects: 5 questions to ask
ESPN, Fox, and Warner Bros. Discovery are launching a streaming service just for sports this fall
ESPN, Fox, and Warner Bros. Discovery are launching a streaming service just for sports this fall The name of the service and pricing will be announced later this year. Pranav Dixit Wed, Feb 7, 2024 ASSOCIATED PRESS Three of the biggest sports TV companies in the US — ESPN, Fox, and Warner Bros. Discovery … Continue reading ESPN, Fox, and Warner Bros. Discovery are launching a streaming service just for sports this fall
75% of consumers made purchases as a result of SMS marketing
60% expect brands to text them at least once a week, but 71% said too many messages are why they no longer want to get them. Constantine von Hoffman on February 6, 2024 Three-quarters of U.S. consumers say they buy things as a result of SMS messages from companies, according to a new study. What’s … Continue reading 75% of consumers made purchases as a result of SMS marketing
WeBack? Adam Neumann reportedly wants to buy WeWork
By Sam Becker February 06, 2024 Adam Neumann’s plans for WeWork didn’t quite work out the way he hoped for the first go-around—so, why not try again? Neumann is reportedly trying to purchase the bankrupt WeWork, according to the New York Times‘s DealBook. The famed entrepreneur, who currently leads the real estate startup Flow, … Continue reading WeBack? Adam Neumann reportedly wants to buy WeWork
Ad Industry Group Identifies Privacy Sandbox Challenges On Heels Of UK CMA Report
Ad Industry Group Identifies Privacy Sandbox Challenges On Heels Of UK CMA Report by Laurie Sullivan , Staff Writer @lauriesullivan, February 6, 2024 On the heels of the UK’s Competition and Markets Authority (CMA) creating a “standstill period,” where Google must address concerns raised around its proposed Privacy Sandbox changes, the ad industry group IAB Tech … Continue reading Ad Industry Group Identifies Privacy Sandbox Challenges On Heels Of UK CMA Report