A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Latest Posts
Google’s AI search results will now turn to Reddit for ‘Expert Advice’
Google’s AI search results will now turn to Reddit for expert advice By Ian Carlos Campbell May 6, 2026 Jetcityimage/Getty Images Google is updating AI Overviews and AI Mode, the AI-generated portions of its search engine, to highlight sources in new ways, and interestingly, more prominently feature first-hand accounts from social media, expert blogs and … Continue reading Google’s AI search results will now turn to Reddit for ‘Expert Advice’
Alberta approves 28 operators ahead of regulated online gambling market launch
Alberta approves 28 operators ahead of regulated online gambling market launch Paul McNally Alberta is moving closer to the launch of its regulated online gambling market after provincial regulators approved 28 operators to enter the province ahead of the July 13 opening date. An updated list released by the Alberta Gaming, Liquor & … Continue reading Alberta approves 28 operators ahead of regulated online gambling market launch
Twilio launches conversation layer to unify AI and human interactions
New platform capabilities aim to connect data, channels, and agents so customer conversations carry context across every interaction. By Constantine von Hoffman Published on May 6, 2026 Twilio is rolling out a new set of platform capabilities to address one of the most persistent problems in customer experience: conversations that don’t carry over … Continue reading Twilio launches conversation layer to unify AI and human interactions
Will AI destroy teamwork?
May 06, 2026 Will AI destroy teamwork? BY Tomas Chamorro-Premuzic and Dorie Clark Generative AI has made it possible for individuals to perform tasks that once required entire teams. Today, a single marketer can produce campaign assets, analyze data, and generate content at scale. A product manager can prototype, test, and iterate without relying on engineering; … Continue reading Will AI destroy teamwork?
‘It really dries your skin out’: How ‘office air’ wrecks your looks at work
May 06, 2026 ‘It really dries your skin out’: How ‘office air’ wrecks your looks at work BY Eve Upton-Clark After a long day in the office, you catch a sight of yourself in the bathroom mirror: Hair, frizzy. Skin, dry. Eyes, puffy. “Office air” has claimed yet another victim. The term, which has recently gone … Continue reading ‘It really dries your skin out’: How ‘office air’ wrecks your looks at work
Digital video ad spend surges as AI and targeting reshape strategy
Digital video now more than 60% of TV and video spend, so advertisers are prioritizing AI, precision targeting, and measurable outcomes. By Jamie Finstein Published on May 5, 2026 Digital video is becoming a primary environment for AI, targeting, and outcome accountability, according to the recently released “2026 IAB Digital Video Ad Spend & … Continue reading Digital video ad spend surges as AI and targeting reshape strategy
Local Digital Ad Growth Slows As Markets Mature
Local Digital Ad Growth Slows As Markets Mature by Laurie Sullivan , Staff Writer, May 5, 2026 Year-over-year digital ad growth has fallen to low single digits and is projected to dip below 3% by 2029, the slowest pace in the past 18 years, according to Borrell Associates. The 2026 Annual Benchmarking Report on Local … Continue reading Local Digital Ad Growth Slows As Markets Mature
Martech 2026: AI drives a major industry reset
Flat growth masks a deeper shift as AI moves to the center of value creation and forces a rethink of how martech stacks are built. By Frans Riemersma Published on May 5, 2026 In 2026, the marketing technology landscape grew by just 0.7%, increasing from 15,384 to 15,505. At first glance, it appears … Continue reading Martech 2026: AI drives a major industry reset
Coinbase layoffs today: Crypto giant cuts hundreds of jobs as CEO says AI is ‘changing how we work’
May 05, 2026 Coinbase layoffs today: Crypto giant cuts hundreds of jobs as CEO says AI is ‘changing how we work’ BY Michael Grothaus May is kicking off with another brutal round of tech layoffs that have been affecting the industry for much of the year. Today, the U.S.’s largest cryptocurrency exchange, Coinbase Global, Inc. (Nasdaq: … Continue reading Coinbase layoffs today: Crypto giant cuts hundreds of jobs as CEO says AI is ‘changing how we work’
Why AI agents need decision authority
Data sovereignty controls access, but decision architecture defines action. Beyond unifying data, a sovereign operating layer secures AI rights and prevents risk. By Allen Martinez Published on May 4, 2026 Here is a number that should stop every martech leader mid-sentence. Frans Riemersma’s April analysis found that 90.3% of companies report using AI … Continue reading Why AI agents need decision authority