A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Latest Posts
Employment Branding is Vital to Recruiting
Hi, Welcome Erin Dore Miller — May 7, 2019 — May 7, 2019 I recently wrote about how important it is for companies to build an engaging culture in order to attract great employees: “The most talented professionals can be selective. They’re good at what they do, so they don’t necessarily need to take the … Continue reading Employment Branding is Vital to Recruiting
Video ad spend soaring in 2019, favoring original content, programmatic buys
Advertisers expected to dedicate more than half of video budgets to original content while increasing investment in programmatic video inventory, according to reports from the IAB and eMarketer. Taylor Peterson on May 7, 2019 Digital video ad spend continues to climb, with advertisers reporting that they expect to spend, on average, $18 million in 2019, … Continue reading Video ad spend soaring in 2019, favoring original content, programmatic buys
7 Great Tips to Improve LinkedIn Leads
Michael Shannon — May 7, 2019 — May 7, 2019 From its very beginning, one of the preliminary purposes of the internet was to connect people and make stronger bonds in diverse communities. Soon enough this feature was taken into active use by the business and huzzah – we’ve got a more organized and convenient … Continue reading 7 Great Tips to Improve LinkedIn Leads
How to Help Inexperienced Young Employees Be Successful
Liz Kislik — May 7, 2019 Follow @lizkislik — May 7, 2019 Seasoned workers often complain about the unrealistic expectations and mistaken judgments of young, inexperienced employees. Yet organizations need junior people, beginners who aren’t aware of, or even interested in, everything their predecessors have done for the last 10 years. But you can ease … Continue reading How to Help Inexperienced Young Employees Be Successful
3 Reasons Why You Should Link to Your Competitors
Lara Dunning — May 7, 2019 — May 7, 2019 The digital age has changed the way we market businesses, products and brands. One of those ways is to leverage your competitors. On the surface, it might seem like promoting a competitor and linking to their content would have a negative effect on your own … Continue reading 3 Reasons Why You Should Link to Your Competitors
8 Signs an Employee is About to Quit (and What You Can Do About It)
Rick Lepsinger — May 7, 2019 Follow @onpoint_llc — May 7, 2019 Employee retention is absolutely vital for companies hoping to build sustainable success. In the short term, the cost of losing an employee is significant, costing anywhere between 100 to 300 percent of their salary. In the long run, high turnover can weaken succession … Continue reading 8 Signs an Employee is About to Quit (and What You Can Do About It)
Contextual audience targeting: Pivot your audience strategy from cookies to content
Here are four steps for advertisers and publishers to establish and execute a GDPR-safe, contextually-based audience targeting strategy. Keith Pieper on May 7, 2019 The 2018 European Union’s General Data Protection Regulation, or GDPR, started the snowball of data tracking and privacy regulation in the United States, all but killing off what we know as … Continue reading Contextual audience targeting: Pivot your audience strategy from cookies to content
Adding Income Streams When You’re Self-Employed
Jeff Rose — May 7, 2019 — May 7, 2019 geralt / Pixabay When you’re self-employed, increasing business is a constant effort. Normally, you’ll do this by growing your main business. But you can also do it by adding income streams, from sources not directly related to your main business. Usually, those income streams will … Continue reading Adding Income Streams When You’re Self-Employed
5 Ways to Use Pinterest to Grow Your Ecommerce Business
William Harris — May 7, 2019 Follow @wmharris101 — May 7, 2019 When Pinterest first launched back in 2010, it was the go-to place for women to browse and pin the latest fashion, decor, and meal planning trends. Although it has fewer users than other social media platforms, Pinterest is emerging as a leader for … Continue reading 5 Ways to Use Pinterest to Grow Your Ecommerce Business
Determining Market Demand for New Products or Services: Four Questions Answered
Christa Tuttle — May 7, 2019 — May 7, 2019 rawpixel / Pixabay Understanding the true desire or demand for your prospective new product or service is vital before you move “full speed ahead” to bring it to market. It’s important to set the stage for a successful and sustainable future for your new offering, … Continue reading Determining Market Demand for New Products or Services: Four Questions Answered
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