A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Latest Posts
5 email lifecycle programs you need — and one to drop
Hi, Welcome Welcome back Email is the backbone of lifecycle marketing. Learn the five programs that build trust and retention, plus one that doesn’t make the cut. Jaina Mistry on October 1, 2025 Email is often the first channel lifecycle marketers jump headfirst into when nurturing and retaining customers. It makes perfect sense. Through … Continue reading 5 email lifecycle programs you need — and one to drop
IAB cuts ad forecast as tariffs take a bite out of spending
Ad spend growth is expected to drop from an earlier prediction of 7.3% to 5.7% as 91% of ad buyers say tariffs are driving budget decisions. Constantine von Hoffman on October 1, 2025 Tariffs are cutting into digital advertising: The IAB has revised its 2025 U.S. ad spend outlook downward, trimming projected growth from … Continue reading IAB cuts ad forecast as tariffs take a bite out of spending
New York’s Citi Field casino becomes fourth proposal to advance to the next stage
New York’s Citi Field casino becomes fourth proposal to advance to the next stage Rachael Davies Flushing Meadows–Corona Park, Queens, NYC Mets owner Steve Cohen and Hard Rock’s proposed casino at Citi Field in Queens have stepped forward to the final stage of the license process. That brings the total number of New York casino … Continue reading New York’s Citi Field casino becomes fourth proposal to advance to the next stage
Walmart is quietly changing your groceries—here’s what’s disappearing
October 01, 2025 Walmart is quietly changing your groceries—here’s what’s disappearing If you’ve ever flipped over a Walmart snack or frozen pizza to check the ingredients list, the company’s about to make that label a whole lot cleaner. The retail giant just announced it’s giving its U.S. private food brands a major makeover, cutting out … Continue reading Walmart is quietly changing your groceries—here’s what’s disappearing
Google expands capabilities of its open-source MMM program
Meridian, released in January, now supports non-media variables, such as pricing and promotions. Constantine von Hoffman on September 30, 2025 Google updated Meridian, the open-source marketing mix model (MMM) it released in January. The program is designed to help marketers make better-informed budget decisions. The updates expand what marketers can measure. Meridian now supports … Continue reading Google expands capabilities of its open-source MMM program
Shift the AI conversation from cost cutting to revenue
September 30, 2025 Shift the AI conversation from cost cutting to revenue AI isn’t a cost-cutting tool. It’s a revenue multiplier. Yet too many companies are stuck asking how AI can help them run leaner with fewer people, faster processes, lower costs. That question won’t unlock exponential growth. The better one is: How can AI … Continue reading Shift the AI conversation from cost cutting to revenue
Zeta Global acquires enterprise software business from Marigold
Marigold is holding on to its SMB tools like Campaign Monitor and Emma, but its relationship marketing apps are on the move. Mike Pastore on September 30, 2025 Zeta Global announced Tuesday it entered into a definitive agreement to acquire Marigold’s enterprise software business, including Marigold Loyalty, Cheetah Digital, Selligent, Sailthru, Liveclicker and Grow. … Continue reading Zeta Global acquires enterprise software business from Marigold
ActiveCampaign declares ‘the days of classic marketing automation are over’
ActiveCampaign lays out its vision for autonomous marketing, and AI agents are central to the game plan. Mike Pastore on September 30, 2025 ActiveCampaign used its Fall 2025 Innovations Keynote to showcase its AI capabilities and its vision for autonomous marketing, which includes over 25 AI agents that work continuously to assist marketers. The … Continue reading ActiveCampaign declares ‘the days of classic marketing automation are over’
The 10 most-disruptive companies in AI, outside of the Magnificent 7
September 30, 2025 The 10 most-disruptive companies in AI—outside of the Magnificent 7 When it comes to artificial intelligence, a handful of publicly traded companies tend to dominate the discussion. Alphabet, Amazon, Apple, Meta Platforms, Microsoft, Nvidia, and Tesla get the lion’s share of the attention – and deservedly so. But dig a little deeper … Continue reading The 10 most-disruptive companies in AI, outside of the Magnificent 7
Google Updates Meridian Marketing Mix Model, Enables Non-Media Variables
Google Updates Meridian Model, Enables Non-Media Variables by Laurie Sullivan , Staff Writer, September 30, 2025 Google has made changes to its marketing mix modeling (MMM) tool called Meridian, giving marketers more visibility into the data. The platform now allows marketers to include non-media variables like pricing and promotions to precisely measure their impact on … Continue reading Google Updates Meridian Marketing Mix Model, Enables Non-Media Variables
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