A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Latest Posts
Simo: How OpenAI Ads, Adult Mode Will Work
Simo: How OpenAI Ads, Adult Mode Will Work by Laurie Sullivan , Staff Writer, February 11, 2026 ChatGPT has a feature that lets the user ask the model after it serves an ad its thoughts on the specific product based on the information it knows about the user. The feature launched on Monday in test … Continue reading Simo: How OpenAI Ads, Adult Mode Will Work
Why customer service determines the ROI of your marketing spend
Marketing creates expectations that customer service must fulfill. When they don’t, acquisition gains turn into retention losses. By Shama Hyder February 11, 2026 A customer clicks on your perfectly crafted Instagram ad, lands on your conversion-optimized website and completes a purchase. Three days later, they need help with their order. They wait 10 minutes … Continue reading Why customer service determines the ROI of your marketing spend
3 ways to build psychological safety now so it’s there when you need it most
February 11, 2026 3 ways to build psychological safety now so it’s there when you need it most
MrBeast’s business empire stretches far beyond viral YouTube videos
February 11, 2026 MrBeast’s business empire stretches far beyond viral YouTube videos
Oracle expands its AI agents for marketing, sales and CS teams
Oracle is betting that role-based AI agents — not standalone tools — will let revenue teams cut through data silos and focus more on strategy and growth. By Mike Pastore February 10, 2026 Oracle today announced more role-based AI agents for revenue teams using Oracle Fusion Cloud Applications. The new agents are embedded within … Continue reading Oracle expands its AI agents for marketing, sales and CS teams
Target CEO shuffles leadership team as his first big move after taking over
February 10, 2026 Target CEO shuffles leadership team as his first big move after taking over
Authenticity Attracts 80M People Weekly To Reddit Search
Authenticity Attracts 80M People Weekly To Reddit Search by Laurie Sullivan , Staff Writer, February 10, 2026 Search combined with Reddit Answers, the company’s AI-powered search feature, now drives more search volume and queries per user with more than 80 million people searching directly on the platform each week in the final quarter of 2025. … Continue reading Authenticity Attracts 80M People Weekly To Reddit Search
Fresh off the holiday season, Mailchimp debuts new ecommerce features
Fragmented data shouldn’t stall progress. Mailchimp aims to integrate insights across tools to turn holiday learnings into a profitable path for 2026. By Mike Pastore February 10, 2026 The credit card bills from the 2025 holiday season aren’t even paid off, but Intuit Mailchimp is already taking the learnings from it and introducing … Continue reading Fresh off the holiday season, Mailchimp debuts new ecommerce features
Pennsylvania novelty game company pleads guilty in sweeping illegal gambling case
Pennsylvania novelty game company pleads guilty in sweeping illegal gambling case Suswati Basu Donald Deibler (left) and Arthur Deibler (right) are shown in a promotional image published on the Deibler Brothers Novelty Company website. Credit: Deibler Brothers Novelty Company The attorney general of Pennsylvania announced on Monday (February 9) that a Schuylkill … Continue reading Pennsylvania novelty game company pleads guilty in sweeping illegal gambling case
Warp unveils new software for collaborative AI coding
February 10, 2026 Warp unveils new software for collaborative AI coding
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When it comes to building brand infatuation, easy does it
