A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Latest Posts
We’re all ‘time thieves’ at work. Is that really such a bad thing?
February 10, 2026 We’re all ‘time thieves’ at work. Is that really such a bad thing?
Brand is the decision in B2B, and AI decides first
AI forms brand perception upstream, long before buyers see your positioning. Consistent delivery across every touchpoint is now the differentiator. By Eric Dates February 9, 2026 B2B marketing has always loved certainty. Clear value props. Clear differentiation. Clear “why us.” A neat list of features, benefits and proof points that make a … Continue reading Brand is the decision in B2B, and AI decides first
What is AI.com? Mysterious website asks for people’s credit card info after Super Bowl ad
February 09, 2026 What is AI.com? Mysterious website asks for people’s credit card info after Super Bowl ad span>span]:whitespace-nowrap”>On the heels of its intriguing Super Bowl ad, AI.com is garnering all sorts of interest—so much, in fact, that the company’s website crashed as Super Bowl viewers scrambled to see what the company no one has … Continue reading What is AI.com? Mysterious website asks for people’s credit card info after Super Bowl ad
Nielsen Confirms Pilot Of New Multi-Viewer Live Event Watermark
Nielsen Confirms Pilot Of New Multi-Viewer Live Event Watermark by Laurie Sullivan , Staff Writer, February 9, 2026 Nielsen launched a pilot wearable device during Super Bowl LX that tracks co-viewing of major live TV events. The wearable device worn on the wrists – resembling smart watches – detects an acoustic watermark code not audible to humans, … Continue reading Nielsen Confirms Pilot Of New Multi-Viewer Live Event Watermark
Why context matters more than data in personalization
True personalization starts with context, not attributes. See how scenario-based design bridges behavioral segments and real-world customer needs. By Katie Templin February 9, 2026 Personalization is often treated like a data problem. Do you have enough attributes? Are your segments sophisticated enough? Is your tech stack capable of supporting it? While those questions … Continue reading Why context matters more than data in personalization
Are we living in a simulation?
February 08, 2026 Are we living in a simulation?
AI didn’t kill customer support. It’s rebuilding it
February 08, 2026 AI didn’t kill customer support. It’s rebuilding it
Super Bowl LX 2026 on prediction markets: what to wager
Super Bowl LX 2026 on prediction markets: what to wager Rachael Davies Suswati Basu The Seattle Seahawks and New England Patriots will go head-to-head in Super Bowl LX, opening up plenty of opportunities to bet via prediction markets. For many, half of the fun of big sporting events like Super Bowl LX … Continue reading Super Bowl LX 2026 on prediction markets: what to wager
The new cola wars are upon us—but this time it’s the battle of AI
February 07, 2026 The new cola wars are upon us—but this time it’s the battle of AI Days before the Super Bowl, Anthropic dropped a handful of Super Bowl ads taking aim at OpenAI’s impending advertising model for ChatGPT. The ads anthropomorphize OpenAI’s platform, imagining how the chatbot might answer everyday questions like “What do … Continue reading The new cola wars are upon us—but this time it’s the battle of AI
AI could unlock $30B for marketers, if we fix measurement first
When channels can’t be measured, they get underfunded. Bias in today’s models limits growth. Here’s why better foundations matter more than new tools. By Angelina Eng February 6, 2026 Your analytics team is spending hours connecting the dots across your offline and online campaigns. Your attribution approach is predominantly last-touch or when … Continue reading AI could unlock $30B for marketers, if we fix measurement first
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