A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
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How to run a CTV incrementality test (and why most fail)
Hi, Welcome Welcome back Build reliable control groups, choose meaningful success metrics, and generate results you can defend in budget conversations. By Sean Nowlin Published on July 20, 2026 Most connected TV (CTV) incrementality tests fail before a single ad runs. They don’t fail because the media underperformed, but because the test produced … Continue reading How to run a CTV incrementality test (and why most fail)
I left Amazon to buy a printing company. It was the best career move I ever made
July 21, 2026 I left Amazon to buy a printing company. It was the best career move I ever made BY Anica John After joining Amazon as a product leader in 2022, I saw a series of layoffs and return-to-office mandates over the following three years that made any semblance of presence in home life impossible. … Continue reading I left Amazon to buy a printing company. It was the best career move I ever made
Lyft CEO David Risher on the company’s road to profitability
July 20, 2026 Lyft CEO David Risher on the company’s road to profitability BY Ella Chakarian When David Risher was appointed as Lyft’s CEO in 2023, the company was struggling with financial losses and dwindling market share. The rideshare conducted multiple rounds of layoffs to stay afloat. In mid-February, Lyft was valued at $ 4.2 … Continue reading Lyft CEO David Risher on the company’s road to profitability
Google Local Ads For Services Transitions Into Wider Campaign Platform
Google Local Ads For Services Transitions Into Wider Campaign Platform by Laurie Sullivan , Staff Writer, July 20, 2026 Google is retiring its stand-alone Local Services Ads (LSA) dashboard, as it pushes advertisers into managing local leads inside its existing and centralized Google Ads platform in a phased rollout that begins this year. Automation for … Continue reading Google Local Ads For Services Transitions Into Wider Campaign Platform
Branded search is becoming a less reliable proxy for brand demand
Consumers aren’t searching for your brand less. They’re making decisions before they ever perform a branded search. By Alex Pagliano Published on July 20, 2026 Marketers have long treated branded search as a practical proxy for brand demand. Increasingly, that assumption appears less reliable. Search measures intent. Brand influences where that intent goes. … Continue reading Branded search is becoming a less reliable proxy for brand demand
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Not every traffic drop is a content problem. Learn how to separate ranking losses, AI click theft, shifting intent, and declining demand. By Ashish Jacob Published on July 20, 2026 Every page you publish is vulnerable to traffic decay. The question is whether you catch it when it’s down 15% or 80%, and whether … Continue reading Before you refresh that page, run this test
The Kodak EC35 is a pocketable, beginner-friendly 35mm film camera
The Kodak EC35 is a pocketable, beginner-friendly 35mm film camera The $35 camera comes in seven colors and has a slide cover. By Cheyenne MacDonald July 19, 2026 Reto There’s a new Kodak-branded camera from Charmera-maker Reto, and it’s a super-cute point-and-shoot film camera that won’t break the bank. The $35 Kodak EC35 announced this … Continue reading The Kodak EC35 is a pocketable, beginner-friendly 35mm film camera
Thinking Machines is coming for Anthropic’s intellectual vibe
July 19, 2026 Thinking Machines is coming for Anthropic’s intellectual vibe BY Rebecca Heilweil In ads, influencer partnerships, and blog posts, Anthropic has continued to position itself as the intellectual, even creative, AI platform. “There’s hope in hard questions,” explicates one ad. “Keep thinking with Claude,” suggests another. Anthropic’s models, notably, are named after literary forms, … Continue reading Thinking Machines is coming for Anthropic’s intellectual vibe
3 learning habits backed by neuroscience that high performers use
July 19, 2026 3 learning habits backed by neuroscience that high performers use BY Melissa Loble Fully 70% of U.S. workers feel unprepared for today’s workforce. That’s not a data point you encounter and move past. It sits with you, especially when you’ve spent a career thinking about how learning works. What separates high performers today … Continue reading 3 learning habits backed by neuroscience that high performers use
How to deal with failure and stick with hard things
July 19, 2026 How to deal with failure and stick with hard things BY Next Big Idea Club Below, Steve Kamb shares five key insights from his new book, How to Try Again: An Approachable Guide to Navigating Chaos and Making Change That Sticks. Steve is the founder of Nerd Fitness, an approachable fitness company that helps … Continue reading How to deal with failure and stick with hard things
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