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What is Sponsored Content?

Content Strategy

A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.

Who Would Have Predicted This: Google Opens Once-Prohibited Ad Market

Google Advertisement

Who Would Have Predicted This: Google Opens Once-Prohibited Ad Market by Laurie Sullivan , Staff Writer, January 6, 2026 Google has quietly redrawn its rules around advertising based on the types of companies that can and cannot run ads on its platforms. One category until now has largely remained off limits. This updated policy will … Continue reading Who Would Have Predicted This: Google Opens Once-Prohibited Ad Market →

IAB releases agentic AI roadmap for digital advertising

Labs Reviews

The roadmap shows how digital advertising can scale AI-driven execution with existing standards rather than rebuilding the ecosystem from scratch. By Constantine von Hoffman ,     January 6, 2026 IAB Tech Lab released an agentic roadmap outlining how the digital advertising industry can scale agentic buying and selling without tearing down what already works. … Continue reading IAB releases agentic AI roadmap for digital advertising →

Polymarket launches real estate and housing prediction markets onto platform via Parcl

Housing Market

Polymarket launches real estate and housing prediction markets onto platform via Parcl Sophie Atkinson   Suswati Basu     Polymarket is entering into a new world as it signs a partnership with Parcl to bring real estate and housing prediction markets to life. The duo will see Parcl’s daily housing prices indices brought into a … Continue reading Polymarket launches real estate and housing prediction markets onto platform via Parcl →

The U.K. just banned junk food ads before 9 p.m. and across the internet

Advertisement Under Legal

January 05, 2026 The U.K. just banned junk food ads before 9 p.m. and across the internet span>span]:whitespace-nowrap”>For Americans, the idea of watching live television without the constant barrage of commercials for prescription medications and junk food might seem foreign. That’s now the norm in the United Kingdom. Starting on Monday, a ban has gone … Continue reading The U.K. just banned junk food ads before 9 p.m. and across the internet →

The case for and against CTV in 2026 B2B marketing budgets

CTV Advertisement

As B2B teams plan for 2026, CTV presents both upside and risk depending on goals, timelines and internal readiness. Sean Nowlin on January 5, 2026   I’ve written extensively about CTV, often to help marketers recognize when the channel is not the right investment. While CTV remains relatively under-adopted in B2B, interest is growing as … Continue reading The case for and against CTV in 2026 B2B marketing budgets →

Hong Kong police freezes $353M in assets from Chinese businessmen Chen Zhi

Politics and Corruption

Hong Kong police freezes $353M in assets from Chinese businessmen Chen Zhi Rachael Davies   Suswati Basu     More assets belonging to Chinese-Cambodian businessman Chen Zhi have reportedly been seized in the wake of an investigation into gambling fraud, money laundering and ‘pig butchering’ scams. According to the South China Morning Post, Hong Kong … Continue reading Hong Kong police freezes $353M in assets from Chinese businessmen Chen Zhi →

Omnicom’s mega-merger doubles down on media — at creativity’s expense

Omni-Channel

The IPG merger strengthens Omnicom’s media engine, but fast-growing brands show why attention — not inventory — drives momentum. Reid Holmes on January 5, 2026   The advertising world has reached a moment of reckoning. As of late November 2025, Omnicom Group has officially closed its acquisition of Interpublic Group (IPG), with revenues exceeding $ 25 billion.  … Continue reading Omnicom’s mega-merger doubles down on media — at creativity’s expense →

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