A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Hi, Welcome Choncé Maddox — March 30, 2020 Tax season can be pretty daunting for small business owners and freelancers. If you pay quarterly taxes, you may realize that you need to be more on top of your tax documents and track your business finances efficiently. Now that the federal deadline for filing and paying … Continue reading 5 Tips to Help You Stay on Top of Your Taxes
Syed Balkhi — March 30, 2020 Small businesses (SMBs) need to break out from the start-up phase as quickly as possible. Normally that happens when you hit a certain revenue level which is challenging if you’ve only got one income stream. To break through that number, consider using affiliate marketing to generate new income without … Continue reading How Affiliate Programs Can Boost SMB Bottom Lines
Google Uses Search Home Page To Thank Medical Community, Raise Funds by Laurie Sullivan , Staff Writer @lauriesullivan, March 30, 2020 Google is using its search engine home page to thank all doctors, nurses and medical workers for their service, as well as raise money for a COVID-19 fund. The message, which began serving up Monday … Continue reading Google Uses Search Home Page To Thank Medical Community, Raise Funds
Josh Ritchie — March 30, 2020 There’s no denying this is an uncertain time for marketers. What should you prioritize? How should you adjust or change your messaging? Should you rework or update your strategy? We’ve been helping our brand partners navigate these same questions for years, and there’s one thing we know for sure: … Continue reading How to Work Proactively Through Times of Change
Here’s what you should look for when making comparisons between marketing automation solutions. Pamela Parker on March 30, 2020 Marketing automation platforms form the backbone of many B2B marketing operations, increasingly serving as sophisticated marketing orchestration platforms. A range of platforms is available to marketers depending on their firm’s size, budget and level of digital … Continue reading What are the differences between B2B marketing automation platforms?
Jock Breitwieser — March 30, 2020 Social buying is not only a hot topic. It’s also the future of commerce. More than 74% of shoppers rely on social media when making purchasing decisions. This is in big part due to the democratic nature of social networks and unbiased reviews from users and social influencers. Equally … Continue reading Social Listening: The First Step to Social Selling
Jake Link — March 30, 2020 If you’re reading this, you likely find yourself suddenly working from home. Before the COVID-19 (coronavirus) changed the way we do business in a matter of days, working remotely was something many people imagined as sort of a future-work utopia. Having your home to yourself during the day while … Continue reading How to Stay Productive (and Sane) While Working from Home
Sylvia Moses — March 30, 2020 Virtual team building activities can help you build more collaborative teams. Try these 10 remote team building activities as a start. Remote work is the future of work. You might have arrived at this conclusion by your own volition. Or you might have reached it because of current circumstances. … Continue reading 10 Virtual Team Building Activities to Build Stronger Teams
Liza Slavin — March 30, 2020 As a fresh 24-year-old, I have never experienced anything remotely close to this pandemic. I remember being in kindergarten, and my mom picking me up on 9/11. I didn’t understand the economic impact (quite positive the word economic was in my vocab) and was too young to grasp the … Continue reading Continuing on in a Time of Uncertainty
Kristin Zhivago — March 29, 2020 There are plenty of people (about 12,000 a month) searching for “digital marketing definition” in Google. And the results served up focus on the channels (social, online ads, SEO, etc.) with barely a mention of customers—except to say that their behavior in response to your campaigns will help you … Continue reading Digital Marketing Trends From the Customer’s Perspective