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The 5 foundations of leadership, according to a psychologist
Hi, Welcome Welcome back October 10, 2024 The 5 foundations of leadership, according to a psychologist Cameron Nott, a psychologist and chief international markets officer at the Myers-Briggs Co., breaks down the pillars of leadership. BY Cameron Nott In a world that is increasingly uncertain and complex, characterized by rapid technological advancements and shifting economic and … Continue reading The 5 foundations of leadership, according to a psychologist
Top 15 HubSpot updates for September 2024 include an AI overhaul, big productivity gains
Don’t want to review all 113 HubSpot updates for September? There’s no need. We picked the 15 most impactful updates for managers and admins. Tyler Samani-Sprunk on October 9, 2024 HubSpot released another huge wave of updates in September, including a ton of announcements at its annual Inbound conference. While the much-hyped new AI … Continue reading Top 15 HubSpot updates for September 2024 include an AI overhaul, big productivity gains
How to align sales and marketing for revenue growth
Break down silos between sales and marketing to drive revenue growth through shared goals, streamlined processes and collaboration. Stephanie Trovato on October 9, 2024 You’ve launched a campaign, generated leads and now — nothing. The leads aren’t turning into sales. Sales says the leads aren’t good enough, marketing says sales didn’t follow up fast … Continue reading How to align sales and marketing for revenue growth
Swiss court sides with watchmaker’s rule forcing employees to take bathroom breaks on their own time
October 09, 2024 Swiss court sides with watchmaker’s rule forcing employees to take bathroom breaks on their own time In its ruling, the court wrote that, ‘Swiss law does not mention the right of employees to go to the toilet, even though this is a basic physiological need.’ BY Associated Press A court in Switzerland — … Continue reading Swiss court sides with watchmaker’s rule forcing employees to take bathroom breaks on their own time
Wordies: This Is How AI Reimagines 1:1 Messaging
Wordies: This Is How AI Reimagines 1:1 Messaging by Laurie Sullivan , Staff Writer @lauriesullivan, October 9, 2024 Imagine interacting with so many AI agents that you would need a filter to determine what gets through to you and what doesn’t. Like a spam filter in an email inbox, but in this case Jon Hyman, Braze co-founder … Continue reading Wordies: This Is How AI Reimagines 1:1 Messaging
Zendesk saturates CX with AI and voice
Zendesk is spreading the magic dust of AI throughout the customer experience and service journey, as well as providing a new 24/7 AI agent to handle phone calls. Kim Davis on October 9, 2024 Zendesk, the customer service and experience platform, announced initiatives that will infuse AI capabilities including agents and copilots across its … Continue reading Zendesk saturates CX with AI and voice
7 strategies to land your first freelance clients
October 09, 2024 7 strategies to land your first freelance clients Experiment with this mix of approaches to figure out what works best for you to sign your initial freelance clients. BY Brian Honigman The most uncertainty with self-employment often comes at the beginning, when you start down this career path. That’s because everything is new and … Continue reading 7 strategies to land your first freelance clients
How to use generative AI in copywriting for an A/B testing program
Get on board with generative AI to create effective A/B test variants for email campaigns. And meet Chad. Kath Pay on October 8, 2024 AI fans like to rhapsodize about all the great things they can do with ChatGPT and other AI assistants. Here’s a glimpse into how my agency uses an advanced form … Continue reading How to use generative AI in copywriting for an A/B testing program
Inside Home Depot’s And Walmart’s Retail Media Buying
Inside Home Depot’s And Walmart’s Retail Media Buying by Laurie Sullivan , Staff Writer @lauriesullivan, October 8, 2024 A shakeup in retail media networks is underway as Home Depot and Walmart separately strengthen their respective positions to support brands and the millions of dollars being invested in ad media buys. Vantage, founded in 2013, began powering … Continue reading Inside Home Depot’s And Walmart’s Retail Media Buying
Hennessy’s LeBron James bottle collab is the booze brand’s latest culture move
October 08, 2024 Hennessy’s LeBron James bottle collab is the booze brand’s latest culture move The cognac brand is 259 years old, and still relevant. BY Jeff Beer When LeBron James picks up the bottle of Hennessy, you’re not quite sure what he’s going to do with it—until he pops it on his index finger and … Continue reading Hennessy’s LeBron James bottle collab is the booze brand’s latest culture move
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