A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Latest Posts
Failing to use AI at work could cost you your job
April 07, 2026 Failing to use AI at work could cost you your job BY Dan Schawbel The workplace has seen its share of technological shifts, but the rise of AI is happening at a much faster pace. What once took years is now unfolding in months, leaving little time for companies or their employees to … Continue reading Failing to use AI at work could cost you your job
Why AI-driven creative is failing and how to fix it
From Coca-Cola to Svedka, poor execution is undermining AI-driven creative. Learn how to use genAI in ways that support storytelling. By Crissi Cupak Published on April 6, 2026 “AI slop” was named 2025’s word of the year by Merriam-Webster. Consumers are clearly hyperaware of the overuse of generative technologies and are increasingly allergic … Continue reading Why AI-driven creative is failing and how to fix it
Laid off? Lean on your relationships, not your network
April 07, 2026 Laid off? Lean on your relationships, not your network BY Morag Barrett In 2025, companies directly attributed 55,000 job cuts to artificial intelligence—more than 12 times the figure from just two years earlier. In 2026, the pace has only accelerated. Block eliminated 4,000 roles in a single announcement. Amazon cut 16,000 corporate positions. … Continue reading Laid off? Lean on your relationships, not your network
Netflix just added free games for kids to your subscription. Here’s how to access them
April 06, 2026 Netflix just added free games for kids to your subscription. Here’s how to access them BY María José Gutierrez Chavez Whether they love Peppa Pig or the Sesame Street gang, young viewers can now step into their favorite characters’ universe via a new Netflix gaming app launched today. Aimed at children ages 8 … Continue reading Netflix just added free games for kids to your subscription. Here’s how to access them
When Google AI ‘Ghosts’ The Experts Who Fed It
When Google AI ‘Ghosts’ The Experts Who Fed It by Laurie Sullivan , Staff Writer, April 6, 2026 Serenity in the shadows of Wyoming’s Tetons seems like the perfect place sometimes — unless you are a search engine optimization (SEO) expert or publisher at a media company trying to adapt to changes made by Google’s … Continue reading When Google AI ‘Ghosts’ The Experts Who Fed It
Three first-party data strategies retail brands are prioritizing now
As 3rd-party cookies fade, mid-market retailers are leaning on direct value exchanges, ID-driven experiences and zero-party signals to rebuild their data. By MarTechBot Published on April 6, 2026 In MarTech’s “MarTechBot explains it all” feature, we pose a marketing question to our very own MarTechBot, which is trained on the MarTech website archives and … Continue reading Three first-party data strategies retail brands are prioritizing now
Gibraltar Bets on Prediction Markets to Diversify Economy
Gibraltar Bets on Prediction Markets to Diversify Economy Paul McNally Gibraltar has taken a notable step toward reshaping its digital economy, issuing its first-ever license to a prediction markets operator amid pressure on its core online gambling sector. Authorities approved the license for Predict Street Ltd on March 26, formally adding the company … Continue reading Gibraltar Bets on Prediction Markets to Diversify Economy
Sheryl Sandberg’s Lean In is fighting the gender gap in AI adoption
April 06, 2026 Sheryl Sandberg’s Lean In is fighting the gender gap in AI adoption BY Pavithra Mohan Lean In, the feminist organization founded by Sheryl Sandberg, has a new focus: fighting the gender gap in AI adoption. The nonprofit has put out new research that digs into how women use AI in the workplace relative … Continue reading Sheryl Sandberg’s Lean In is fighting the gender gap in AI adoption
AI and empathy define the next era of marketing systems
The real opportunity with AI is not scale alone, but designing experiences that reduce friction and support both customers and teams. By Danita Smith Published on April 6, 2026 There’s a flood coming. A downpour of noise — more content, more channels, more AI-generated everything, moving faster than most teams can keep up with. … Continue reading AI and empathy define the next era of marketing systems
Fractional leadership is the future. Here’s how to make it work
April 06, 2026 Fractional leadership is the future. Here’s how to make it work BY Nicole Lehmann-Haupt Not long ago, fractional executives were an edge case—temporary operators invited to fill a short-term gap at the leadership table. But what started as a cost-savvy strategy for cash-conscious startups is now a mainstream, strategic move for companies and … Continue reading Fractional leadership is the future. Here’s how to make it work