Hi, Welcome The chief product officer for this cloud commerce platform previews his MarTech Conference talk about buying commerce services à la carte. Barry Levine on September 14, 2018 Go headless and best of breed. That’s the key advice from Commercetools chief product officer Kelly Goetsch for large enterprises looking to expand their e-commerce. … Continue reading Commercetools’ Kelly Goetsch: Think ‘spokes,’ not ‘hubs’
Brand Loyalty Fading Among Americans by Laurie Sullivan @lauriesullivan, September 14, 2018 Consumers are not as loyal as they once were, according to data released this week. The findings come from a look into the purchasing habits of American consumers — analyzed by Adtaxi, an ad-tech company supporting multiple marketing channels. The study was conducted … Continue reading Brand Loyalty Fading Among Americans
Duncan Jones — September 14, 2018 — September 14, 2018 A major benefit of working in a digital-growth consultancy is that you see businesses across all industries and lifecycle stages try to grow their companies. I see good actions that really help a company grow but also common elements that hinder growth. In this article, … Continue reading 9 Common Things that Stunt Business Growth (and What to Do about Them)
Christopher Hutchens — September 14, 2018 — September 14, 2018 Websites are fun, helpful, and probably the best tool that a company has as its disposal. But there are things you need to keep in mind as you start designing, or redesigning, your website. Now, we’re going to assume that your business already has a … Continue reading How to Make A Website Redesign Successful: A Marketing Consultant’s Perspective
Tommy Wyher — September 14, 2018 — September 14, 2018 The world of eCommerce is relentless and incredibly competitive. One just cannot go and make a big and growing marketplace with a sheer force of will and tenacity. It takes time to make it happen and even your very first sale takes a considerable journey. … Continue reading 10 Ways to Make Your First Ecommerce Sale
Christopher Moore — September 14, 2018 Follow @cjmoore — September 14, 2018 Everyday, the importance of crowdfunding as an alternative source of financing seems to grow. The model has had such resounding success that it has attracted everyone from “starving artists” to entrepreneurs, even big businesses like Sony. Some say the success of crowdfunding is … Continue reading Your Kickstarter Campaign — 3 Prelaunch Stages to Never Overlook
Here’s a free Google Ads script that delivers a detailed report on the impact of Google’s inclusion of “same meaning” queries in exact match close variants. Frederick Vallaeys on September 13, 2018 As reported here on Search Engine Land last week, Google is in the process of further broadening the meaning of ‘exact match’ keywords. … Continue reading How keyword match types work after the new close match variants change
Wondering if you should advertise on Facebook and Instagram this holiday season? Survey says – yes! Here’s a sneak peek at how 260 business owners plan to attract shoppers this holiday season. Brian Handly on September 13, 2018 With consumer confidence at an all-time high, we should all expect increased ad spend with new … Continue reading Exclusive: Survey shows social media poised to capture holiday ad spend
Shannon Willoby — September 13, 2018 Follow @shannonwilloby — September 13, 2018 JESHOOTScom / Pixabay You’ve set up your online shop and now you’re just kicking back and waiting for the orders to come rolling in. But if you’re still waiting. And waiting. And waiting. Maybe it’s time you stopped hoping for customers to magically … Continue reading 12 Reasons Your Online Shop Is Failing (And What You Can Do About It)
Mobile Searches For ‘Like’ Brands And Stores On The Rise by Laurie Sullivan @lauriesullivan, September 13, 2018 Google published research on Thursday showing that 61% of shoppers are open to buying from new retailers during the holiday season — and during the 2017 holiday season, nearly half of shoppers did. Trends in mobile searches for … Continue reading Mobile Searches For ‘Like’ Brands And Stores On The Rise
