Latest Posts

Video ad spend soaring in 2019, favoring original content, programmatic buys

Advertisers expected to dedicate more than half of video budgets to original content while increasing investment in programmatic video inventory, according to reports from the IAB and eMarketer. Taylor Peterson on May 7, 2019 Digital video ad spend continues to climb, with advertisers reporting that they expect to spend, on average, $18 million in 2019, … Continue reading Video ad spend soaring in 2019, favoring original content, programmatic buys

How to Help Inexperienced Young Employees Be Successful

Liz Kislik — May 7, 2019 Follow @lizkislik — May 7, 2019 Seasoned workers often complain about the unrealistic expectations and mistaken judgments of young, inexperienced employees. Yet organizations need junior people, beginners who aren’t aware of, or even interested in, everything their predecessors have done for the last 10 years. But you can ease … Continue reading How to Help Inexperienced Young Employees Be Successful

8 Signs an Employee is About to Quit (and What You Can Do About It)

Rick Lepsinger — May 7, 2019 Follow @onpoint_llc — May 7, 2019 Employee retention is absolutely vital for companies hoping to build sustainable success. In the short term, the cost of losing an employee is significant, costing anywhere between 100 to 300 percent of their salary. In the long run, high turnover can weaken succession … Continue reading 8 Signs an Employee is About to Quit (and What You Can Do About It)

Contextual audience targeting: Pivot your audience strategy from cookies to content

Here are four steps for advertisers and publishers to establish and execute a GDPR-safe, contextually-based audience targeting strategy. Keith Pieper on May 7, 2019 The 2018 European Union’s General Data Protection Regulation, or GDPR, started the snowball of data tracking and privacy regulation in the United States, all but killing off what we know as … Continue reading Contextual audience targeting: Pivot your audience strategy from cookies to content

Determining Market Demand for New Products or Services: Four Questions Answered

Christa Tuttle — May 7, 2019 — May 7, 2019 rawpixel / Pixabay Understanding the true desire or demand for your prospective new product or service is vital before you move “full speed ahead” to bring it to market. It’s important to set the stage for a successful and sustainable future for your new offering, … Continue reading Determining Market Demand for New Products or Services: Four Questions Answered