A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
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Mohegan to sell Connecticut Sun, as Houston relocation planned for 2027
Mohegan to sell Connecticut Sun, as Houston relocation planned for 2027 Suswati Basu The Mohegan Tribal Gaming Authority says it has reached an agreement to sell the Connecticut Sun to the Tilman J. Fertitta family, a move that would relocate the WNBA franchise to Houston starting in 2027 if league officials sign off. … Continue reading Mohegan to sell Connecticut Sun, as Houston relocation planned for 2027
Kalshi seeks preliminary injunction as tribes oppose Arizona betting crackdown
Kalshi seeks preliminary injunction as tribes oppose Arizona betting crackdown Suswati Basu Kalshi is asking a federal judge in Arizona to step in and halt state enforcement actions targeting its event-based trading platform. The move ramps up a growing legal fight over whether Kalshi’s contracts should be treated as legitimate financial products or … Continue reading Kalshi seeks preliminary injunction as tribes oppose Arizona betting crackdown
As AI does more of the work, are we building the right leaders?
AI is accelerating analysis and reporting, but fewer marketers understand the data underneath. That gap is where leadership risk begins. By Angelina Eng Published on April 2, 2026 AI is accelerating how marketing teams analyze performance, but it’s also changing how future leaders are developed. As more of the work moves upstream into … Continue reading As AI does more of the work, are we building the right leaders?
Managing AI has become its own job
April 04, 2026 Managing AI has become its own job BY Suman Bhattacharyya Managers are rushing to deploy AI for efficiency gains. Employees have to figure out how to make it work—and that’s sometimes harder than it seems. Half of organizations piloted general-purpose AI tools last year, according to MIT research. But adoption and readiness aren’t … Continue reading Managing AI has become its own job
This turbulence-tracking travel app will make your next trip more tolerable
April 04, 2026 This turbulence-tracking travel app will make your next trip more tolerable BY JR Raphael When we talk about travel apps, we typically talk about the types of tools that help you organize your itineraries, find worthwhile stops along your way, or maybe even just find flights (and/or fuel!) in the first place. … Continue reading This turbulence-tracking travel app will make your next trip more tolerable
Your AI governance gap is bigger than you think
AI is already being used across your organization. Audit tools, set guardrails and reduce risk with a practical governance framework. By Constance Chen Published on April 3, 2026 Across every industry, AI governance is now a pressing challenge for C-suite executives and senior leaders. Some of the most common questions I’m hearing right … Continue reading Your AI governance gap is bigger than you think
AI animation studio Toonstar will turn books into digital shows for HarperCollins
AI animation studio Toonstar will turn books into digital shows for HarperCollins Ah, lovely AI content. By Devindra Hardawar April 3, 2026 Toonstar We may receive a commission on purchases made from links. HarperCollins is tapping into AI to bring some of its book franchises to life. Specifically, the publisher is teaming up with Toonstar, an … Continue reading AI animation studio Toonstar will turn books into digital shows for HarperCollins
3 tips from a cognitive scientist on how to beat decision fatigue
April 04, 2026 3 tips from a cognitive scientist on how to beat decision fatigue BY Art Markman You have probably noticed that you have times during your day when you’re locked in and feel like you’re working at your peak and other times when your mind isn’t keeping up with everything that needs to … Continue reading 3 tips from a cognitive scientist on how to beat decision fatigue
Why Simple Drives ChatGPT Ads Forward, Creativity Takes Backseat
Why Simple Drives ChatGPT Ads Forward, Creativity Takes Backseat by Laurie Sullivan , Staff Writer, April 3, 2026 Verve Group can activate conversational intent signals for targeting from Large Language Models (LLMs) by unifying zero-party data, search intent, and pseudonymized AI chat activity into one layer of intelligence. The company claims that it supports a … Continue reading Why Simple Drives ChatGPT Ads Forward, Creativity Takes Backseat
Martech stacks are holding back sales and marketing teams
Technology is the biggest barrier to alignment, and most teams admit their stack still isn’t built to support shared goals or seamless execution. By Constantine von Hoffman Published on April 3, 2026 Sales and marketing alignment has been a “priority” for years. And yet, for most organizations, it’s still more aspiration than reality. … Continue reading Martech stacks are holding back sales and marketing teams
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