Latest Posts

Usage of voice has plateaued — for now

Compared with past growth, 2020 survey data show flat-to-declining usage. Greg Sterling on June 30, 2020 Roy Amara’s oft-cited law states, “We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run.” This appears to especially applicable to voice and voice search. While there’s been steady growth in the use of voice and … Continue reading Usage of voice has plateaued — for now

5 Ways Product Managers Can Prioritize Mobile Customers

Ashley Sefferman June 30, 2020 A huge number of consumer transactions now happen digitally due to COVID-19. As a result, 2020 is the most we’ve seen brands leverage mobile customer feedback to improve their products and adjust their overall business goals. Companies and product managers across all industries have leveled up their in-app engagement processes … Continue reading 5 Ways Product Managers Can Prioritize Mobile Customers

Why You Should Upgrade Your Training and Development Program

Matt Thomas June 30, 2020 A well-constructed training plan enables employees to maximize their skillset and expand their expertise. These training and development programs can also foster better workplace morale, productivity, employee retention, and positively impact your bottom line. Although these training programs may be expensive, companies and employees can greatly benefit from the knowledge … Continue reading Why You Should Upgrade Your Training and Development Program

Who is Using Which Social Media Platform – A Demographic Look

Alannah Riner June 30, 2020 The demographics of those using social platforms are essential to know for any marketing strategy. Knowing who uses what platform helps to reach your specific audience in a more efficient way. As social media is changing constantly, it’s a good idea to frequently stay informed on statistics of each social … Continue reading Who is Using Which Social Media Platform – A Demographic Look

It’s clear the era of traditional mass messaging is over

We need to fundamentally rethink our strategies as we transition from mass messaging to targeted storytelling. Greg Heist on June 30, 2020 There was a time—and not terribly long ago—that getting marketing messages to a mass audience was relatively easy: identify a target demographic and then figure out the mix of broadcast and print ads … Continue reading It’s clear the era of traditional mass messaging is over