Latest Posts

Most Companies Are Using Twitter Wrong – It’s All About Brand Love in 2021

Hi, Welcome Welcome back Arik Hanson September 10, 2021 For at least a couple years now, many brands have been asking the same question: Should we give up on Twitter? And, in some instances, the answer has been “yes.” Engagement numbers have plummeted on Twitter over the years for brands. Especially retweets and replies. While … Continue reading Most Companies Are Using Twitter Wrong – It’s All About Brand Love in 2021

6 Google Ads Trends to Watch Out For

Jock Breitwieser September 9, 2021 It does not take rocket science to conclude that the global pandemic changed the marketing landscape, particularly consumers’ online behavior. For one, the pandemic drove home the point that everything is fragile. Resilience and flexibility have become the marketing buzzwords. Organizations that failed to adapt are left behind as others … Continue reading 6 Google Ads Trends to Watch Out For

10 Digital Marketing Strategies That Move the Needle For Retailers

Vikas Kalwani September 9, 2021 In this day and age, retailers have it a lot easier when it comes to marketing. In the past decades, they didn’t have as many options compared to what we have now. Everything is more convenient–from brainstorming to execution–thanks to today’s technological advances that provide multiple channels to bolster a … Continue reading 10 Digital Marketing Strategies That Move the Needle For Retailers

How to build seamless experiences for ‘digital everywhere’ customers

The most successful brands keep the customer at the center when expanding their digital presence. Chris Wood on September 9, 2021 “We’ve all heard that adage, ‘there’s danger in not moving your business at the speed at which it should be moving,’” said Matthew Crocker, Director of Marketing for CX software company Table, at MarTech … Continue reading How to build seamless experiences for ‘digital everywhere’ customers

3 Ways To Make Your Startup Distinctive

DeJuan Wright September 9, 2021 For founders of startups, or soon-to-be founders of startups, the thing that is the most challenging, stressful, worrisome, exhausting, frustrating, bothersome, and any other adjective that can keep you up the most at night probably isn’t the quality of your product, service, distribution, or even accounting…it’s your competitors. That’s because … Continue reading 3 Ways To Make Your Startup Distinctive

How Influencer Marketing Got Affected Due to Coronavirus

Sabrina Sedicot September 9, 2021 All across the world, COVID-19 has affected industries which in turn has also affected the influencer market. Regarding brands that are trying to make ends meet, around 69% of them have already chosen to cut down on their advertising budgets to save capital. Influencers will usually make profits from collaborations … Continue reading How Influencer Marketing Got Affected Due to Coronavirus

How to Win with the New B2B Hybrid Work Environment

Colleen Perone September 9, 2021 As we currently face the great resignation, one factor to consider to retain and attract top talent is adopting a hybrid work environment. We’ve found that a hybrid work environment is a valuable benefit to our team members, so we are sharing our insights so your organization can save thousands … Continue reading How to Win with the New B2B Hybrid Work Environment

A Quiet Revolution: Why People are Refusing to go Back Into Office After the Pandemic

Dmytro Spilka September 9, 2021 If you ever wondered why people are refusing to go back into office after the pandemic, you’re not alone. It’s a common question, and it’s something that many people around the world fear. A few of the most popular reasons for remaining at home during this time include “provisions” that … Continue reading A Quiet Revolution: Why People are Refusing to go Back Into Office After the Pandemic