A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Latest Posts
3 Expert Secrets to Help Double Your Pinterest Traffic in 2020
Hi, Welcome Clair Kim — January 12, 2020 In 2020, Pinterest is growing, steadily gaining millions of users each month. Due to the common mindset of Pinterest users, this platform poses an incredible opportunity for brands, entrepreneurs, and influencers to reach a qualified target audience. While Instagram and Facebook are typically used for connection, events, … Continue reading 3 Expert Secrets to Help Double Your Pinterest Traffic in 2020
Planning Your Partner Program Strategy: The Handbook for Success
Amity Kapadia — January 12, 2020 If you brand is taking on aggressive growth strategies, expanding into new markets, while still trying to remain lean, planning your partner program strategy is a top priority. In fact, a study1 revealed that 1 out of 3 high-growth companies rated partnership marketing as the most impactful marketing technique. … Continue reading Planning Your Partner Program Strategy: The Handbook for Success
What to Expect After Hiring a Digital Marketing Agency
Maria Mora — January 12, 2020 Just like any new relationship, the first 90 days with a digital marketing agency can feel like they’re moving way too fast or way too slow. But that doesn’t have to be uncomfortable. While there’s no such thing as an effortless onboarding process, you can take steps to set … Continue reading What to Expect After Hiring a Digital Marketing Agency
Recruitment Marketing Essentials #5: Automate Your Funnel
Elizabeth Williams — January 12, 2020 I don’t like mystery novels. It doesn’t matter how clever the plot or elegant the writing, by the third chapter, I just don’t care who did it and it’s pissing me off that I have to wait 250 pages to find out. Even if you do like a nice … Continue reading Recruitment Marketing Essentials #5: Automate Your Funnel
4 Reasons Your Team May Be Overwhelmed by Social Marketing
Peter Daisyme — January 8, 2020 Social marketing has become one of the most effective and frustrating channels for marketers and growth people. There are almost infinite people, communities, and content across all of the platforms. This leads to the potential for high-level and mass targeting. On the other hand, though, the vastness itself, makes … Continue reading 4 Reasons Your Team May Be Overwhelmed by Social Marketing
2020 Web Design Trends
Sylvia Foerster — January 9, 2020 It’s that time of year again! 2019 has come to a close and 2020 is in full swing! It’s time to take an educated guess at what is going to be big in web design for the upcoming year. Here’s what we think we’re going to see a lot … Continue reading 2020 Web Design Trends
Budgeting Tips for Your B2B Website Design Project
Kara Jensen — January 9, 2020 New year, new website! Is your marketing goal this year to revamp your company’s website? If so, then you are taking a step towards building a strong foundation for your marketing strategy. As you are creating your marketing strategy and preparing for your new website project, it’s important to … Continue reading Budgeting Tips for Your B2B Website Design Project
Q&A on Personalization Management Offices (PMOs)
Sara Card — January 10, 2020 The personalization market continues to mature as demand continues to rise. According to a Gartner report from last month, “Personalization is now a strategic imperative. It has evolved from a ‘nice to have’ to a ‘need to have.’” That’s because, for B2B and B2C companies across industries, recognizing their … Continue reading Q&A on Personalization Management Offices (PMOs)
Personal Values Top List Of Brand Loyalty, IBM Reports
Personal Values Top List Of Brand Loyalty, IBM Reports by Laurie Sullivan @lauriesullivan, Yesterday One-third of all consumers stop buying their preferred products if they lose trust in the brand, and one-third of consumers stopped purchasing their long-time favorites in 2019. IBM’s study–Meet The 2020 Consumer Driving Change–on global consumer trends reveals that the importance … Continue reading Personal Values Top List Of Brand Loyalty, IBM Reports
6 Elements of a Highly Effective Cover Letter
Stefan Palios — January 11, 2020 You might be wondering if cover letters are really necessary anymore. In some cases, they aren’t. However, many job applications will ask for one – in that case, an effective cover letter is absolutely necessary and provide you a chance to stand out. When it comes to writing a … Continue reading 6 Elements of a Highly Effective Cover Letter
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