A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Latest Posts
Unify your adtech and salestech without breaking what works
Unifying your revenue tech stack doesn’t mean compromising on specialization — here’s how to connect the dots without breaking what works. By MarTechBot February 9, 2026 In MarTech’s “MarTechBot explains it all” feature, we pose a marketing question to our very own MarTechBot, which is trained on the MarTech website archives and has access … Continue reading Unify your adtech and salestech without breaking what works
Betting Council reacts as Andrew Rhodes exits UK Gambling Commission top role
Betting Council reacts as Andrew Rhodes exits UK Gambling Commission top role Suswati Basu The Betting and Gaming Council has been among those reflecting on the departure of UK Gambling Commission chief executive Andrew Rhodes, following confirmation that he will step down from the role on April 30, 2026. Reacting to the … Continue reading Betting Council reacts as Andrew Rhodes exits UK Gambling Commission top role
We’re all ‘time thieves’ at work. Is that really such a bad thing?
February 10, 2026 We’re all ‘time thieves’ at work. Is that really such a bad thing?
Brand is the decision in B2B, and AI decides first
AI forms brand perception upstream, long before buyers see your positioning. Consistent delivery across every touchpoint is now the differentiator. By Eric Dates February 9, 2026 B2B marketing has always loved certainty. Clear value props. Clear differentiation. Clear “why us.” A neat list of features, benefits and proof points that make a … Continue reading Brand is the decision in B2B, and AI decides first
What is AI.com? Mysterious website asks for people’s credit card info after Super Bowl ad
February 09, 2026 What is AI.com? Mysterious website asks for people’s credit card info after Super Bowl ad span>span]:whitespace-nowrap”>On the heels of its intriguing Super Bowl ad, AI.com is garnering all sorts of interest—so much, in fact, that the company’s website crashed as Super Bowl viewers scrambled to see what the company no one has … Continue reading What is AI.com? Mysterious website asks for people’s credit card info after Super Bowl ad
Nielsen Confirms Pilot Of New Multi-Viewer Live Event Watermark
Nielsen Confirms Pilot Of New Multi-Viewer Live Event Watermark by Laurie Sullivan , Staff Writer, February 9, 2026 Nielsen launched a pilot wearable device during Super Bowl LX that tracks co-viewing of major live TV events. The wearable device worn on the wrists – resembling smart watches – detects an acoustic watermark code not audible to humans, … Continue reading Nielsen Confirms Pilot Of New Multi-Viewer Live Event Watermark
Why context matters more than data in personalization
True personalization starts with context, not attributes. See how scenario-based design bridges behavioral segments and real-world customer needs. By Katie Templin February 9, 2026 Personalization is often treated like a data problem. Do you have enough attributes? Are your segments sophisticated enough? Is your tech stack capable of supporting it? While those questions … Continue reading Why context matters more than data in personalization
Are we living in a simulation?
February 08, 2026 Are we living in a simulation?
AI didn’t kill customer support. It’s rebuilding it
February 08, 2026 AI didn’t kill customer support. It’s rebuilding it
Super Bowl LX 2026 on prediction markets: what to wager
Super Bowl LX 2026 on prediction markets: what to wager Rachael Davies Suswati Basu The Seattle Seahawks and New England Patriots will go head-to-head in Super Bowl LX, opening up plenty of opportunities to bet via prediction markets. For many, half of the fun of big sporting events like Super Bowl LX … Continue reading Super Bowl LX 2026 on prediction markets: what to wager
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