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What is Sponsored Content?

Content Strategy

A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.

4 takeaways for email marketers from Google’s 2025 holiday report

Email Marketing

Hi, Welcome Welcome back Shoppers are thinking differently, and Google’s new data shows the cognitive patterns marketers need to understand to win the 2025 season. Kath Pay on December 9, 2025   The holiday season of 2025 is one of the most psychologically complex shopping seasons we’ve seen in years. Shoppers are cautious. Budgets are … Continue reading 4 takeaways for email marketers from Google’s 2025 holiday report →

Punter who sued Betfair after almost $2 million gambling loss loses appeal

Gambling Problems

Punter who sued Betfair after almost $2 million gambling loss loses appeal Sophie Atkinson   Suswati Basu     Lee Gibson, a multimillionaire “problem gambler,” has lost his appeal in the Court of Appeal, after suing Betfair over losing close-to £1.5 million ($ 2 million) on gambling. Gibson claimed that the betting platform had a … Continue reading Punter who sued Betfair after almost $2 million gambling loss loses appeal →

How to level up your AI maturity from tools to transformation

AI Transformation

A deep look at the shift from tools and workflows to governance as brands prepare for external agents, AI search and new regulatory demands. Allen Martinez on December 8, 2025   Scott Brinker and Frans Riemersma’s “Martech for 2026” keynote opened with a wall of logos — AI agents everywhere. Content production agents deployed by … Continue reading How to level up your AI maturity from tools to transformation →

Why privacy, not AI, is the biggest marketing shift to watch

AI Marketing Tools

With data laws tightening and third-party cookies fading, marketers must rethink how they collect and use customer data — or risk being left behind. MarTechBot on December 8, 2025   In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website … Continue reading Why privacy, not AI, is the biggest marketing shift to watch →

Why today’s buyer journey no longer fits the funnel

Customer Journey

Self-directed buyers, shrinking budgets and embedded AI are redefining what effective marketing leadership looks like in 2026. Tanya Thorson on December 8, 2025   For decades, marketing leaders guided buyers through a neat sequence from awareness to purchase. Today, that linear funnel model is breaking down. Buyers now chart their own course — jumping between … Continue reading Why today’s buyer journey no longer fits the funnel →

Google’s AI Imperative: A New Era for Advertisers Entering 2026

Google AI Tools

Google’s AI Imperative: A New Era for Advertisers Entering 2026 by Laurie Sullivan , Staff Writer, December 8, 2025 Innovation from Google in 2025 positioned brands to tackle what comes next with greater transparency and capabilities. Some of those include global expansion of ads in AI Overviews, AI Max for Search, controls for Performance Max, … Continue reading Google’s AI Imperative: A New Era for Advertisers Entering 2026 →

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