Latest Posts

Saks Study Analyzes Consumer Behavior, Finds Luxury Shoppers Ready To Spend

Hi, Welcome Welcome back Saks Study Analyzes Consumer Behavior, Finds Luxury Shoppers Ready To Spend by Laurie Sullivan  @lauriesullivan, November 4, 2022 Saks, a digital platform for luxury fashion, has unveiled its latest Saks Luxury Pulse survey of luxury shoppers. The company has an exclusive partnership with Saks Fifth Avenue stores. Emily Essner, Saks CMO, … Continue reading Saks Study Analyzes Consumer Behavior, Finds Luxury Shoppers Ready To Spend

6 data collection tactics for marketing in the cookieless future

When customers are more involved in the process, your marketing automation program will benefit from better data. Chris Wood on November 3, 2022 The end of the third-party cookie doesn’t have to be the end of getting good, useful data. Here are six tactics marketers can use with first-party and zero-party data to keep marketing … Continue reading 6 data collection tactics for marketing in the cookieless future

The Manifest Names Search Engine People Among Toronto’s Most Reviewed SEO Companies

Search Engine People | November 3rd, 2022 At Search Engine People, we are a close-knit team that is borderline obsessed with all things SEO & PPC. We are Google’s first-ever and longest-standing partner in Canada, but we didn’t stop there. Beyond our Google Premier Partnership, we hold top-level partnerships with Microsoft, Facebook, Instagram, LinkedIn, and … Continue reading The Manifest Names Search Engine People Among Toronto’s Most Reviewed SEO Companies

The role of modern marketing in carbon reduction

By scaling supplier engagement with compelling content and powerful martech, marketers can help reduce carbon emissions in the supply chain. Spence Darrington on November 3, 2022 Dear Procurement, Sustainability and Marketing: You’ve passed each other in the hall (virtual or otherwise) from time to time, giving a head nod and mumbling a casual “hey.” But … Continue reading The role of modern marketing in carbon reduction

Channel groups: Getting started with Google Analytics 4

Channel groups are rules-based definitions of website’s traffic sources that let you monitor the performance of those sources. Constantine von Hoffman on November 2, 2022 Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’ve put together a guide to getting started with Google Analytics 4 (GA4). There are links to … Continue reading Channel groups: Getting started with Google Analytics 4