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5 tips for marketers planning to evaluate B2B data vendors
Hi, Welcome Welcome back Need a B2B data vendor to help with enrichment or hygiene? Review this list of five tips first. Mike Pastore on April 30, 2025 There’s growing recognition that clean, enriched data is critical for targeting and automation in B2B sales and marketing. As a result, the landscape of B2B data … Continue reading 5 tips for marketers planning to evaluate B2B data vendors
Did you lose your wallet? AT&T wants to help you recover your ID cards and other important financial items
April 30, 2025 Did you lose your wallet? AT&T wants to help you recover your ID cards and other important financial items BY Sam Becker Fraud remains a huge issue, with reports increasing 25% between 2023 and 2024, according to recently released data from the Federal Trade Commission (FTC). That amounted to consumers losing more … Continue reading Did you lose your wallet? AT&T wants to help you recover your ID cards and other important financial items
AI’s Twisted Landing Page Navigates Around Ad Quality
AI’s Twisted Landing Page Navigates Around Ad Quality by Laurie Sullivan , Staff Writer @lauriesullivan, April 30, 2025 It’s an old problem with a new twist since the search industry added generative AI to its tool chest. But this predictive model that improves navigation for better search ad visibility and engagement based on a landing page … Continue reading AI’s Twisted Landing Page Navigates Around Ad Quality
OpenAI adds shopping features to ChatGPT Search
The new feature is available in fashion, beauty, home goods and electronics categories. Barry Schwartz on April 29, 2025 OpenAI is rolling out shopping features within ChatGPT Search, starting with fashion, beauty, home goods, and electronics categories. The shopping features will guide users to find the right product for their queries or questions. What is … Continue reading OpenAI adds shopping features to ChatGPT Search
EA reportedly cancels another Titanfall game, lays off several hundred employees
EA reportedly cancels another Titanfall game, lays off several hundred employees Respawn says it’s refocusing its resources on Apex Legends and Star Wars Jedi. will shanklin Tue, Apr 29, 2025 EA / Respawn The gaming industry continues to bleed workers and cancel games, with EA back for another round of brutal news. … Continue reading EA reportedly cancels another Titanfall game, lays off several hundred employees
Meta AI Search App Launches Independent Of Platforms
Meta Launches AI Search App Independent Of Platforms by Laurie Sullivan , Staff Writer @lauriesullivan, April 29, 2025 Meta Platforms on Tuesday introduced a stand-alone Meta AI app, positioning the company alongside Google Gemini, Microsoft Copilot, OpenAI ChatGPT, Anthropic Claude, X Grok, Anthropic, Perplexity, DeepSeek and believe it or not, many more. The AI search landscape continues … Continue reading Meta AI Search App Launches Independent Of Platforms
Two Decades of Google Ads: How the Platform Has Evolved Since 2003
Two Decades of Google Ads: How the Platform Has Evolved Since 2003 Joanne Quipp Apr 29, 2025 When Google first launched its advertising platform in 2000, few could have predicted how deeply it would shape the internet, marketing, and even global commerce. Known initially as Google AdWords, the platform started with just … Continue reading Two Decades of Google Ads: How the Platform Has Evolved Since 2003
10 must-use marketing updates in the Salesforce Summer 2025 releases
These 10 updates will help marketers in the Salesforce platform work smarter. Mike Pastore on April 29, 2025 The Summer 2025 Salesforce releases are rolling out across the product lineup this spring. The updates offer richer AI, deeper personalization and new messaging channels. They also help marketing teams tighten their data hygiene and compliance … Continue reading 10 must-use marketing updates in the Salesforce Summer 2025 releases
Deliveroo shares surge following DoorDash’s $3.6 billion proposed takeover
April 28, 2025 Deliveroo shares surge following DoorDash’s $3.6 billion proposed takeover BY Associated Press Shares of Deliveroo, the food delivery service based in London, are hitting three-year highs on Monday after it received a $3.6 billion proposed takeover offer from DoorDash. Deliveroo announced the bid after markets closed in Europe on Friday. On Monday, the … Continue reading Deliveroo shares surge following DoorDash’s $3.6 billion proposed takeover
When clients assume your best work was done by AI
Your best copy might sound like AI to clients. See why creative value is under pressure and what it means for agencies. Scott Gillum on April 28, 2025 AI is changing how clients view creative work. Even the best human efforts are starting to be questioned — not for quality, but for authenticity. I … Continue reading When clients assume your best work was done by AI
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