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What is Sponsored Content?

Content Strategy

A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.

Marketing mix modeling has a usage problem, not a tech problem

Marketing Metrics

Hi, Welcome Welcome back Marketing mix models often fail because insights stop at analysis. Here’s what it takes to turn MMM into a decision-driving capability. Angelina Eng on December 18, 2025   Marketing mix models aim to answer the marketer’s billion-dollar question: where should you spend your budget? Yet most organizations build models and still … Continue reading Marketing mix modeling has a usage problem, not a tech problem →

From SEO to GEO: How marketing leaders stay visible in AI-driven search by Contentful

SEO Tools

Here are four ways to evolve your SEO strategy and boost visibility in AI-powered search. Contentful on December 19, 2025     Does it feel like your organic traffic is disappearing? You aren’t imagining it. AI Overviews and answer engines are sidelining classic SEO results.  To stay visible, brands need to adapt – fast. The good … Continue reading From SEO to GEO: How marketing leaders stay visible in AI-driven search by Contentful →

How CreativeOps keeps AI-driven content from stalling

Creativity And Productivity

More AI output means more pressure on reviews and approvals. CreativeOps provides the structure teams need to keep quality and velocity aligned. Stephanie Trovato on December 19, 2025   Your team finally rolled out AI tools across the content pipeline. Everyone expected campaigns to move faster and creative bottlenecks to fade. Instead, the slowdown took … Continue reading How CreativeOps keeps AI-driven content from stalling →

YouTube: Major Gap In Podcast Video Ad Performance

YouTube Channels

YouTube: Major Gap In Podcast Video Ad Performance by Laurie Sullivan , Staff Writer, December 19, 2025 Oxford Road, a Los Angeles-based advertising agency specializing in audio, released a study this week suggesting YouTube’s podcasting dominance might come with a heavy cost for brand advertisers. The Los Angeles-based agency worked with Podscribe, an independent platform for podcast and … Continue reading YouTube: Major Gap In Podcast Video Ad Performance →

Most ad agencies are planning for AI, but few are putting it to work

Advertisement Agencies

67% of agencies are still in an explorative phase with generative AI. Constantine von Hoffman on December 19, 2025       Source: AIDigital’s The State of AI Maturity Most ad agencies are talking about AI — but few are doing it at scale, according to a AIDigital’s “The State of AI Maturity.” The report … Continue reading Most ad agencies are planning for AI, but few are putting it to work →

Why Do Small Businesses Fail to Convert as Many Customers as Big Brands?

Small Business Challenges

Why Do Small Businesses Fail to Convert as Many Customers as Big Brands?   Wisam Abdulaziz   Dec 19, 2025     In today’s digital landscape, starting an online business is more accessible than ever. With AI-driven tools and modern platforms, you can launch a website, CRM, or ad campaign in days, not months. There … Continue reading Why Do Small Businesses Fail to Convert as Many Customers as Big Brands? →

Used an ATM since 2007? Visa and Mastercard may owe you cash

Payment Services

December 19, 2025 Used an ATM since 2007? Visa and Mastercard may owe you cash span>span]:whitespace-nowrap”>Visa and Mastercard have agreed to pay $167.5 million to settle a long-running class action lawsuit. The suit, which was first filed back in October 2011, accused the two major credit card companies of conspiring to keep ATM fees artificially high.  … Continue reading Used an ATM since 2007? Visa and Mastercard may owe you cash →

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