A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Latest Posts
Justice Department sues TikTok for alleged child privacy law violation
Hi, Welcome Welcome back August 02, 2024 Justice Department sues TikTok for alleged child privacy law violation The DOJ alleges that TikTok is in breach of the Children’s Online Privacy Protection Act. BY Jessica Bursztynsky The Justice Department filed a lawsuit against TikTok and its parent company ByteDance on Friday, alleging that … Continue reading Justice Department sues TikTok for alleged child privacy law violation
Nature’s inspiration for transforming your marketing plan
Revolutionize your marketing with pace-layered planning inspired by nature’s resilience, balancing quick adaptations with long-term stability. Kathleen Schaub on August 2, 2024 Nature is a genius at adaptation. For over 3 billion years, organisms acclimated to the earth’s evolving environment with elegant strategies. The annual marketing plan’s reputation isn’t quite as respected. It’s an activity … Continue reading Nature’s inspiration for transforming your marketing plan
Google Ads Hides In Plain Sight – A New Way To Access Data Consent Settings
Google Ads Hides In Plain Sight – A New Way To Access Data Consent Settings by Laurie Sullivan , Staff Writer @lauriesullivan, August 2, 2024 Whether or not agencies, brands and publishers agree with policy changes that Google made around third-party cookie deprecation, the company has not stopped its efforts to make consumer privacy a priority, … Continue reading Google Ads Hides In Plain Sight – A New Way To Access Data Consent Settings
Mortgage rates hit yearly low following disappointing Jobs report
August 02, 2024 Mortgage rates hit yearly low following disappointing Jobs report It’s good news for home buyers, as rates put home buying more in reach. BY Sarah Bregel It’s been a challenging year so far for prospective home buyers, but Friday offered a glimmer of hope. According to Mortgage News Daily, the average 30-year fixed … Continue reading Mortgage rates hit yearly low following disappointing Jobs report
Amazon digital ad revenue up 20% in 2nd quarter
The company booked $12.77 billion in ad revenues for the quarter, thanks in part to adding advertising to Prime Video offerings. Constantine von Hoffman on August 2, 2024 Adding ads to Prime Video helped Amazon bring in $ 12.77 billion in digital advertising revenue for the second quarter of 2024 — up 20% year-over-year. … Continue reading Amazon digital ad revenue up 20% in 2nd quarter
How additional information changes customer value assessments
Knowing more about your customers can dramatically change their perceived value. Dive into the math behind customer analytics. Chris Robson on August 2, 2024 How much is a random person worth to your business? The answer changes dramatically as you gather more information. Let’s explore how customer value assessments evolve with data, using … Continue reading How additional information changes customer value assessments
10 great ‘beach reads’ for art and design lovers
August 02, 2024 10 great ‘beach reads’ for art and design lovers It’s summer vacation season! Here’s a (hefty) list of the season’s best new design books you should take with you. BY Zachary Petit A “beach read” means different things to different people. There are those who simply shove a couple paperback thrillers or … Continue reading 10 great ‘beach reads’ for art and design lovers
Meta ad revenue up 22% in second quarter
The Facebook parent had a second quarter revenue of $39 billion. Zeta Global and Criteo are reported improved earnings. Constantine von Hoffman on August 1, 2024 Facebook and Instagram parent Meta’s ad revenue was up 22% last quarter. The company’s overall revenue increased by the same percentage to $ 39.07 billion, its fourth straight … Continue reading Meta ad revenue up 22% in second quarter
Robocars vs. traffic lights: Which are better at controlling traffic flow?
August 02, 2024 Robocars vs. traffic lights: Which are better at controlling traffic flow? Robotic vehicles can optimize the flow of traffic in cities even when mixed in with vehicles driven by humans. BY The Conversation Robotic vehicles can optimize the flow of traffic in cities even when mixed in with vehicles driven by humans, thereby … Continue reading Robocars vs. traffic lights: Which are better at controlling traffic flow?
How to tell if you are a personality hire
August 02, 2024 How to tell if you are a personality hire On social media, workers are dividing themselves into ‘technical hires’ and ‘personality hires.’ Which one are you? BY Henry Chandonnet Hiring managers are looking for many things in future employees: practical skills, efficient work ethic, a goal-oriented mindset. But for some, personality defines a … Continue reading How to tell if you are a personality hire
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