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Latest Posts
This week in business: Shutdown chaos, AI jitters, and a penny farewell
Hi, Welcome Welcome back November 15, 2025 This week in business: Shutdown chaos, AI jitters, and a penny farewell
Why your martech still feels like a cost center — and how AI changes that
Years of investment haven’t delivered the transformation marketers expected. AI is forcing teams to confront the gaps holding martech back. Ana Mourão on November 14, 2025 Despite the significant investment poured into martech, most organizations still operate at a basic level, sending batch-and-blast emails and running simple A/B tests. New McKinsey research adds more … Continue reading Why your martech still feels like a cost center — and how AI changes that
October 2025 HubSpot updates include faster files, cleaner data and smarter AI
Even the smallest updates can be massive time savers. Here’s what HubSpot tackled in October. Tyler Samani-Sprunk on November 14, 2025 October’s HubSpot releases are packed with subtle but meaningful improvements and features that remove steps, simplify collaboration and make your data a little cleaner. You’ll notice improved record views, new AI enhancements and … Continue reading October 2025 HubSpot updates include faster files, cleaner data and smarter AI
SGLA testifies before Massachusetts committee about ‘Social Plus’ gaming
SGLA testifies before Massachusetts committee about ‘Social Plus’ gaming Sophie Atkinson Suswati Basu The Social Gaming Leadership Alliance (SGLA) has this week (November 13) testified before a Massachusetts committee on a bill that contains provisions that could see Social Plus games banned in the Commonwealth. Just the day before, the alliance announced … Continue reading SGLA testifies before Massachusetts committee about ‘Social Plus’ gaming
The hidden reasons behind underperformance
November 15, 2025 The hidden reasons behind underperformance
Holiday Shoppers Using AI Are Open To Buy Through It
Holiday Shoppers Using AI Are Open To Buy Through It by Laurie Sullivan , Staff Writer, November 14, 2025 Instant checkout on platforms like ChatGPT was one of the first features to emerge from a recent wave of partnerships between AI and ecommerce companies. Now companies like Google, which released several shopping agents this week, … Continue reading Holiday Shoppers Using AI Are Open To Buy Through It
Conversational AI is growing rapidly, but consumers have a few concerns
Conversational AI has gone mainstream, with more than 80% of consumers using it in the past three months. Mike Pastore on November 14, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: “Inside the Conversational AI Revolution,” from Twilio. The use of conversational AI for customer service and sales … Continue reading Conversational AI is growing rapidly, but consumers have a few concerns
In the face of a lousy job market, many Gen Zers are taking the leap into solopreneurship
November 14, 2025 In the face of a lousy job market, many Gen Zers are taking the leap into solopreneurship
The quiet positioning mistakes that kill growth
Misaligned messaging breaks trust fast. Dropbox shows how disciplined positioning scales. Here’s how to fix your internal signals. Zac Stucki on November 14, 2025 Many teams position around what sounds compelling instead of what’s true. It works for a moment — demos spike and early reactions look positive. However, the gap between the pitch … Continue reading The quiet positioning mistakes that kill growth
Picture this: A DTC-era company that’s thriving
November 14, 2025 Picture this: A DTC-era company that’s thriving In the late 2010s, at the height of the direct-to-consumer boom, Framebridge founder Susan Tynan was green with envy. Many other venture-backed startups from the era—like Casper, Away, and Glossier—were growing much faster than her custom framing business. While these other buzzy brands focused on … Continue reading Picture this: A DTC-era company that’s thriving
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