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The smart way to handle overlaps in your martech stack

Hi, Welcome Welcome back Feature bundling and stakeholder preferences contribute to martech overlap. Here’s how to analyze and manage it strategically. Steve Petersen on March 7, 2025   It is not uncommon for martech stacks to have components with overlapping functionality. While some overlap is intentional, too much can lead to wasted budget, unnecessary complexity … Continue reading The smart way to handle overlaps in your martech stack

NOAA cuts could impact life-saving avalanche forecasts

March 06, 2025 NOAA cuts could impact life-saving avalanche forecasts BY Associated Press Officials in the Western U.S. who warn the public about avalanches are sounding a different type of alarm. They say they’re worried that the Trump administration firing hundreds of meteorologists and other environmental scientists could hinder life-saving forecasts that skiers and mountain drivers rely on. … Continue reading NOAA cuts could impact life-saving avalanche forecasts

‘Dark woke’ is the internet’s answer to Trump-style politics

March 06, 2025 ‘Dark woke’ is the internet’s answer to Trump-style politics BY Eve Upton-Clark In the wake of Donald Trump’s reelection as U.S. president, a growing chorus of voices is calling on liberals to toughen up and tone down the moral high ground. If the left wants to claw back power, they argue, it’s time … Continue reading ‘Dark woke’ is the internet’s answer to Trump-style politics

Why digital brands like Netflix and Wayfair are betting on physical stores

Digital-first brands are investing in brick-and-mortar — not just for sales, but for immersive brand experiences. Michele Morelli on March 5, 2025   Ecommerce may be thriving, but brick-and-mortar retail remains a critical brand touchpoint. Companies like Netflix and Wayfair are proving that physical stores aren’t just about transactions — they’re influential brand ambassadors that … Continue reading Why digital brands like Netflix and Wayfair are betting on physical stores

Marketing automation vs. email delivery platform: Which tool is right for your team?

There’s more than one way to send an email. This assessment will help you understand which platform will help you meet the needs of your team. Mike Pastore on March 5, 2025   Email is an essential tool for marketing teams across sectors and industries. Most of these teams rely on email delivery or marketing … Continue reading Marketing automation vs. email delivery platform: Which tool is right for your team?