A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Latest Posts
How to use CTV to strengthen your ABM strategy
Hi, Welcome Welcome back Bring CTV into ABM with clear use cases, sharper account lists, tighter channel coordination and measurement that proves real impact on pipeline. Sean Nowlin on December 10, 2025 Advertising Media Cost Inflation Accelerates This Year, Decelerates Next by Joe Mandese , October 20, 2025 Global media costs have risen half … Continue reading How to use CTV to strengthen your ABM strategy
What not to say to someone who just got laid off
December 11, 2025 What not to say to someone who just got laid off
New study: Women are more likely to be penalized for working remotely than men
December 10, 2025 New study: Women are more likely to be penalized for working remotely than men
Why AI content strategies need to focus on tasks not transactions
Most people use AI assistants to think, not shop — and new data shows marketers may be optimizing for the wrong kind of query. Danny Goodwin on December 10, 2025 AI chat assistants are not being used the way many marketers expect. Instead of acting as shopping tools or search engines, they function primarily … Continue reading Why AI content strategies need to focus on tasks not transactions
Exclusive: Hinge CEO Justin McLeod steps down
December 09, 2025 Exclusive: Hinge CEO Justin McLeod steps down span>span]:whitespace-nowrap”> Justin McLeod, founder and CEO of dating app Hinge, is consciously uncoupling from his app. Hinge’s president and chief marketing officer Jackie Jantos—recently named one of Fast Company’s CMOs of the year—will succeed him in the role of CEO, effective immediately. McLeod will stay … Continue reading Exclusive: Hinge CEO Justin McLeod steps down
4 takeaways for email marketers from Google’s 2025 holiday report
Shoppers are thinking differently, and Google’s new data shows the cognitive patterns marketers need to understand to win the 2025 season. Kath Pay on December 9, 2025 The holiday season of 2025 is one of the most psychologically complex shopping seasons we’ve seen in years. Shoppers are cautious. Budgets are tight. Brand trust matters … Continue reading 4 takeaways for email marketers from Google’s 2025 holiday report
Punter who sued Betfair after almost $2 million gambling loss loses appeal
Punter who sued Betfair after almost $2 million gambling loss loses appeal Sophie Atkinson Suswati Basu Lee Gibson, a multimillionaire “problem gambler,” has lost his appeal in the Court of Appeal, after suing Betfair over losing close-to £1.5 million ($ 2 million) on gambling. Gibson claimed that the betting platform had a … Continue reading Punter who sued Betfair after almost $2 million gambling loss loses appeal
How to level up your AI maturity from tools to transformation
A deep look at the shift from tools and workflows to governance as brands prepare for external agents, AI search and new regulatory demands. Allen Martinez on December 8, 2025 Scott Brinker and Frans Riemersma’s “Martech for 2026” keynote opened with a wall of logos — AI agents everywhere. Content production agents deployed by … Continue reading How to level up your AI maturity from tools to transformation
The critical move most leaders miss after a crisis
December 09, 2025 The critical move most leaders miss after a crisis
Many workers plan to quit after cashing their year-end bonus checks
December 09, 2025 Many workers plan to quit after cashing their year-end bonus checks
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