A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Latest Posts
How to Recruit Top Marketing Contractors in a Borderless World
Hi, Welcome Welcome back Bob Van Rossum September 16, 2020 As organizations face the new normal, the need to drive marketing ROI has never been more important. The success of your brand heavily relies on having the best marketing team. Therefore, marketing leaders need to change the way they look at talent acquisition. What is … Continue reading How to Recruit Top Marketing Contractors in a Borderless World
Mastering the Art of Freelancing
Angela Ash September 16, 2020 Let’s face it: freelancing has become more popular than ever with more people discovering its benefits by the minute. The prospect of an optimal life-work balance that has become wishful thinking in our day and age is alluring to many people (and well it should be!). However, before you declare … Continue reading Mastering the Art of Freelancing
Video Editing Basics and Tips To Be Successful
Austin Gould September 16, 2020 Video editing is an important part of the content creation process, but it is an acquired skill. Knowing how to get started and what software to use can be difficult, but in this blog we’ll guide you through this process so you can start video editing with confidence. What Does … Continue reading Video Editing Basics and Tips To Be Successful
What Do You Have to Change When You Move Up a Level?
Liz Kislik September 16, 2020 A client and I recently talked about what it takes for a strong, go-to, mid-level manager to develop into a successful senior leader. We listed many kinds of characteristics and experiences, including the need to look at the big picture differently, consider external factors you might not have addressed … Continue reading What Do You Have to Change When You Move Up a Level?
4 Tips for Launching an Online Course
Jared Atchison September 16, 2020 Do you want to sell online courses through your website? Is your goal to teach customers how to use your program with step-by-step eCourses? If so, you’re in the right place. These strategies are commonly used by business owners and marketing teams worldwide to educate users while generating a passive … Continue reading 4 Tips for Launching an Online Course
How to take an agile approach to strategic marketing planning
Implementing agile marketing in the planning process results in better internal communications and client relations. Rodric Bradford on September 16, 2020 With the agile method becoming of increased interest to marketing teams, especially at the enterprise level, many marketers are still wondering how they can implement agile into their strategic planning and marketing cycles. “Agile … Continue reading How to take an agile approach to strategic marketing planning
Social Selling on Facebook: Understanding Messenger Bots
Jock Breitwieser September 16, 2020 Facebook sees Messenger, their Facebook-connected instant messaging and texting app, as playing a significant role in the future of the company. Facebook itself has 2.3 billion monthly active users. Facebook Messenger has more than 1.3 billion active users. Many of those users use the platform as a primary communication channel. … Continue reading Social Selling on Facebook: Understanding Messenger Bots
Transform Public Sector Employee Engagement with Video
Jason Rau September 16, 2020 Now more than ever, effective employee communication is critical to new ways of working. Driven by digital transformation, geographically dispersed teams, and the ever-increasing need to be collaborative, Government departments are embracing technologies to connect, engage, and communicate within and across agencies. So how can you communicate in a clear, … Continue reading Transform Public Sector Employee Engagement with Video
How to Leverage Digital Marketing for B2B: Part 2
Liz Papagni September 16, 2020 Part 1 When considering the use of social media marketing for their B2B brand, many either dismiss the idea entirely or plan a limited posting schedule simply for exposure. After all, the rest of the world is using social media—and by “rest of the world” we mean 3.96 billion people, … Continue reading How to Leverage Digital Marketing for B2B: Part 2
How to find value for your martech stack
How to find the best value for apps, tools and platforms in your martech stack. Recommendations for best products to stretch your marketing budget. Rodric Bradford on September 16, 2020 As marketers continue to face shrinking budgets, many are facing a new challenge—how to stretch a dollar on their martech stack. The COVID-related revenue slowdown … Continue reading How to find value for your martech stack
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