A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Latest Posts
Don’t Let These 5 Common Mistakes Haunt Your Supply Chain
Hi, Welcome Welcome back Jake Rheude October 14, 2021 Every eCommerce company is holding its breath and checking the shadows for what fright lurks in the supply chain. With the disruption in early 2020 still going strong through the end of 2021, there’s plenty of fear to go around. The spooky season coming right before … Continue reading Don’t Let These 5 Common Mistakes Haunt Your Supply Chain
How to Start a Blog That Actually Makes Passive Income
Peter Daisyme October 14, 2021 When it comes to generating passive income, several ideas and strategies get tossed around quite frequently, one of them being blogging. So the question is, can you really make passive income from a blog? In a word, yes. Four Bloggers Who Make Some Serious Cash By now, we’ve all heard … Continue reading How to Start a Blog That Actually Makes Passive Income
What Is Your Time Worth?
Stan Peake October 14, 2021 As an executive coach, one reason clients come to me is to become more effective. This usually means mean improving their business acumen and leadership, new business growth strategies, or just finding a way to get more done. Years ago, an entrepreneur hired me because they were bottlenecked and just … Continue reading What Is Your Time Worth?
To Link or Not to Link: Should You Include Links In Your Social Media Posts?
Arik Hanson October 14, 2021 Over the last 12 years I’ve been a consultant, I’ve conducted a lot of social media audits. And one trend I continue to see in many of those audits is brands attempting to drive organic traffic to their web sites or blogs from social media. In some cases, it works–specifically … Continue reading To Link or Not to Link: Should You Include Links In Your Social Media Posts?
Want Clients to Really Take a Look? Put It In An eBook
Brian Basilico October 14, 2021 70247 vs The Peanut Butter Elephant Let me ask you a question. What would you remember better, the number 74702 or an elephant eating peanut butter? Now, chances are, you’d have an easier time remembering the elephant because it is a visual and it also involves multiple senses. You may … Continue reading Want Clients to Really Take a Look? Put It In An eBook
The 3 Most Important Hires to Get Your SaaS Going
Ali Faagba October 14, 2021 Startup founders are becoming a lot like bloggers, and I’m saying this because most of my working life I’ve worked with these two, and SaaS startups are needlessly failing. Bloggers often approach their businesses with a fun mindset rather than a business mindset, doing everything alone and hoping to break … Continue reading The 3 Most Important Hires to Get Your SaaS Going
What Is the Best Word Count For SEO?
Kerry Dye October 14, 2021 How word count affects your search ranking and why longer content tends to rank higher in search engines In recent years, we’ve seen plenty of studies on the relationship between word count and search ranking. The general consensus is that longer content tends to rank higher but this doesn’t tell … Continue reading What Is the Best Word Count For SEO?
Why marketers need to build customer trust
Compliance with privacy regulations is an opportunity to build trust and improve CX. Chris Wood on October 12, 2021 Consumers value their privacy, and so privacy has become a major way for marketers to build value with their customers. It’s all about trust, according to Arshdeep Sood, Marketing Solutions Engineer for consent and preference software … Continue reading Why marketers need to build customer trust
The Digital Asset Management conundrum and how to fix it
Preparedness is key to DAM success and that means being prepared before looking for a vendor or a solution. Mark Davey on October 13, 2021 This is part one of an ongoing series. Fact 1: Digital Asset Management is a metadata engine Digital Asset Management is a metadata engine, that can dive your content through … Continue reading The Digital Asset Management conundrum and how to fix it
10 Mistakes to Avoid On Your Professional Social Media
Brooke Koster October 13, 2021 Social media marketing can make or break your business depending on whether or not it’s done correctly. According to Hubspot, “The number of global social media users is expected to reach almost 3.43 billion in 2023.” Most businesses know how important social media marketing is, but few realize there are … Continue reading 10 Mistakes to Avoid On Your Professional Social Media
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