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Unlocking customer loyalty: 5 core motivations powering personalized marketing

Customer Loyalty Programs

Hi, Welcome Welcome back Personalized marketing taps into core human desires. Here’s how to create tailored experiences that resonate with customers on a deeper level. Alicia Arnold on June 3, 2024   Personalization is a hot topic in martech, but the concept is nothing new. Lester Wunderman, known as the creator of modern direct marketing, … Continue reading Unlocking customer loyalty: 5 core motivations powering personalized marketing →

Russian online disinformation campaign targeted Paris Olympics, Microsoft reports

Information Pollution

June 03, 2024 Russian online disinformation campaign targeted Paris Olympics, Microsoft reports The campaign, which includes falsified news websites and a feature-length documentary film, is specifically designed to denigrate the reputation of the International Olympic Committee. BY Reuters Russia has stepped up an online disinformation campaign which takes aim at France and the upcoming Paris Olympics, … Continue reading Russian online disinformation campaign targeted Paris Olympics, Microsoft reports →

New York is about to give parents more control over their kids’ social media feeds

Social Media Parental Control

New York is about to give parents more control over their kids’ social media feeds It would also require parental permission for late-night notifications. karissa bell   Tue, Jun 4, 2024   Matt Cardy via Getty Images New York is poised to pass a law that will bar social media platforms from showing algorithmic feeds … Continue reading New York is about to give parents more control over their kids’ social media feeds →

Shein IPO: Why the rumored London stock listing is as surprising as it is controversial

IPO's

June 03, 2024 Shein IPO: Why the rumored London stock listing is as surprising as it is controversial The China-founded fast-fashion behemoth may pick an off-the-beaten path for its blockbuster market debut, but can it escape the scrutiny it has been resisting? BY Clint Rainey Fast-fashion retailer Shein is reportedly ready again to jumpstart the process … Continue reading Shein IPO: Why the rumored London stock listing is as surprising as it is controversial →

8 tips to adopt vertical marketing and drive SaaS growth

SaaS Marketing

Find out how to transform your horizontal software into a vertical powerhouse with these targeted strategies. Eric Holmen on June 3, 2024   As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. Here’s why you should … Continue reading 8 tips to adopt vertical marketing and drive SaaS growth →

Satya Nadella’s 3-word description of Microsoft’s culture should inspire leaders to be learners

Leadership Lessons

June 03, 2024 Satya Nadella’s 3-word description of Microsoft’s culture should inspire leaders to be learners To build a ‘learn-it-all’ culture, you need to be a learn-it-all leader. BY Stephanie Mehta Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to … Continue reading Satya Nadella’s 3-word description of Microsoft’s culture should inspire leaders to be learners →

This often-hidden aspect of employment contracts costs U.S. employees $300 billion a year

Employment Contracts

June 03, 2024 This often-hidden aspect of employment contracts costs U.S. employees $300 billion a year Many people are only vaguely aware these clauses exist, or assume that they are only used in highly lucrative, competitive, or secretive industries. BY Kathleen Davis When you accepted your job, you may have not read the fine print of … Continue reading This often-hidden aspect of employment contracts costs U.S. employees $300 billion a year →

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