A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Latest Posts
The 5 trends reshaping identity resolution in 2026
Our new buyer’s guide shows how clean rooms, real-time identity graphs and multi-ID ecosystems are changing how marketers connect customer data. By Pamela Parker March 5, 2026 Think about the last time a customer complained about seeing an ad for something they just bought. Or a loyal customer who received a first-time buyer offer … Continue reading The 5 trends reshaping identity resolution in 2026
Kevin O’Leary says Gen Z sends this ‘horrific signal’ to employers
March 05, 2026 Kevin O’Leary says Gen Z sends this ‘horrific signal’ to employers BY Eve Upton-Clark Don’t bring your mom or dad to an interview with Shark Tank investor Kevin O’Leary if you were planning to do so. On a recent appearance on Fox Business’s Varney & Co. show, O’Leary argued that doing so—bringing parents … Continue reading Kevin O’Leary says Gen Z sends this ‘horrific signal’ to employers
Research Lab Agents Automate Brief-To-Campaign For Ad Industry
Research Lab Agents Automate Brief-To-Campaign For Ad Industry by Laurie Sullivan , Staff Writer, March 5, 2026 Agentic agents have become a disruptive tool for brands and agencies to develop complete advertising strategies — encompassing the entire process from initial concept to campaign execution — and are reshaping how the entertainment industry conceptualizes and produces … Continue reading Research Lab Agents Automate Brief-To-Campaign For Ad Industry
Showing up in the age of AI search
At the March MarTech Conference, we explored how to pivot from SEO to “Search Everywhere” and stay visible as AI changes the discovery landscape. By MarTechBot March 5, 2026 We know the pressure of watching organic traffic dip while AI overviews take center stage. It’s a common hurdle right now, but a recent panel … Continue reading Showing up in the age of AI search
Responsible compounding could close the innovation gap
March 05, 2026 Responsible compounding could close the innovation gap BY Sabrina Martucci Johnson You’ve probably seen compounding making headlines recently, and not for the right reasons. From so-called “personalized” GLP-1s flooding the market to telehealth startups touting hormone “rebalancing” kits, compounding has become a buzzword for companies looking to shortcut regulation. Much of the scrutiny … Continue reading Responsible compounding could close the innovation gap
Use ROMS (Return on Marketing Spend) Not ROAS (Return on Ad Spend)
Use ROMS (Return on Marketing Spend) Not ROAS (Return on Ad Spend) Chris WaltonMar 5, 2026 TL;DR ROMS (Return on Total Marketing Spend) is the single most important KPI in digital and performance marketing. ROMS = Revenue ÷ Total Marketing Cost (includes all fees, content, internal labor, tools). ROMS can also … Continue reading Use ROMS (Return on Marketing Spend) Not ROAS (Return on Ad Spend)
Big tech companies agree to not ruin your electric bill with AI data centers
Big tech companies agree to not ruin your electric bill with AI data centers But everything else is still fair game. Anna Washenko Wed, March 4, 2026 massimo colombo via Getty Images Today the White House announced that several major players in tech and AI have agreed to steps that will keep electricity … Continue reading Big tech companies agree to not ruin your electric bill with AI data centers
6 post-purchase moments that shape customer lifetime value
Customers second-guess after they buy. Use education, reassurance and personalization in post-purchase emails to increase trust and long-term value. By Kath Pay March 4, 2026 Most brands treat post-purchase emails as functional necessities. These automated emails are built into the purchase workflow and focus almost exclusively on the product and the buying experience. … Continue reading 6 post-purchase moments that shape customer lifetime value
Why I take founders on a 3-mile hike before writing a check
March 05, 2026 Why I take founders on a 3-mile hike before writing a check BY Sandesh Patnam My team often jokes about the “Vulcan Mind Meld.” They say I need to share a brain with a founder before we can write a check. They aren’t wrong, but the process isn’t science fiction. It’s usually just … Continue reading Why I take founders on a 3-mile hike before writing a check
Systems design and the semantic revolution
March 04, 2026 Systems design and the semantic revolution BY Avery Pennarun When I was in high school in the 1990s, my physics teacher pulled me aside with a question he couldn’t shake: “How do they get every computer in the world to talk to every other computer?” He’d seen how hard it was to agree on basics like … Continue reading Systems design and the semantic revolution
Random Posts
Things Are Looking Up: Firm Offers Reverse Lookups For LinkedIn Accounts
Get Down to Business: Let’s FOCUS on Your Business!
The four pillars of the future of SEO
How to Execute a Successful Link Building Campaign
6 Ways To Improve Your Conference Calls
8 Proven Steps In Differentiating Your Business
How to make the most of cohort analysis
RIP ‘Jezebel’: The website is shutting down, but the conversations it sparked will live on
Best Personal Safe Box for 2023
