A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Hi, Welcome Welcome back JC Hite November 10, 2020 A great PPC campaign is one of the best ways to acquire higher visibility and reach on search engines like Google. PPC campaigns significantly increase the chances of your visitors making a purchase. To create a successful PPC campaign, you first need to understand what doesn’t … Continue reading The Top Mistakes You’re Making in PPC Campaigns
Paul Keijzer November 15, 2020 The dramatic spread of Covid-19 has disrupted the way organisations work, with many experiencing adjusted goals, furloughs, and even layoffs. In order to better respond to the current context, it has become necessary for organisations to re-evaluate aspects of their performance management system – and in some cases adopt an … Continue reading Performance Management in a Post-COVID Workplace: Things to Consider
Paul Keijzer November 15, 2020 Teams of all shapes and sizes have found themselves struggling during the coronavirus pandemic. With tight time lines, low budgets and stress on employees to produce superior results, leaders have been trying to overcome the challenges these unprecedented times have been throwing at them. It’s quite evident that weak teams … Continue reading The Secret Recipe to Building High-Performance Teams
David Parks November 15, 2020 Businesses run on contracts, but given their importance, many organizations don’t have true insight into how their employees, partners and customers access and manage contracts today. They could be stored in file cabinets or in folders on personal computers or network drives, in PDF or Excel or multiple other formats, … Continue reading Contract Lifecycle Management KPIs CIOs Need in the Digital Transformation Toolbox
Aleh Barysevich November 12, 2020 Social listening seems straightforward. Set up a social listening tool, enter your brand name using the “wizard”, and wait for the magic of search to happen. Sometimes, it definitely works like that. But often, problems arise. Either your brand name is a common word (e.g., Apple, Orange, Forever 21), or … Continue reading Boolean Search Operators for Marketers
LinkedIn Reports Inflated Metrics, Led To Overcharges by Laurie Sullivan , Staff Writer @lauriesullivan, November 13, 2020 LinkedIn found two metrics glitches that led the platform to miscalculate videos and impressions, but in an email the company says it will provide refunds and offer more transparency in the future. “We are committed to the transparency and … Continue reading LinkedIn Reports Inflated Metrics,Led To Overcharges
Carrie Morgan November 15, 2020 JESHOOTS-com / Pixabay Many B2B salespeople are used to meeting with their customers face to face; delivering presentations or holding discovery meetings. Their training has been focused around how to hold successful meetings and reading customer body language – only for it all to be thrown up in the area … Continue reading How to Win at Selling When You Can’t Meet Customers Face to Face
Andrew Madeira-Silva November 12, 2020 Black Friday and Cyber Monday are only weeks away. The scary part about that fact is, the process of preparing for Black Friday and Cyber Monday can also take weeks. But don’t worry! We’re here to help. Chances are, 2020 will absolutely blow previous records of online sales away. A … Continue reading 5 Must-Know Tips for Black Friday and Cyber Monday 2020
Erika Giles November 12, 2020 Tablets and smartphones have taken over the marketplace. If you’re not prepared to connect with your audience on these devices, you’re missing out on one of the greatest opportunities to grow your business in the digital age. Don’t take our word for it though. Let’s review our comprehensive list of … Continue reading 30 Mobile Marketing Statistics to Inspire Your Strategy
Ioana Dulcu November 13, 2020 Over the past few years, one trend stands above the rest in the world of marketing and advertising: artificial intelligence (AI). Learn why this leading-edge tool can give your company a leg up on your competition in email marketing and programmatic email advertising. Table of Contents: Why Is Artificial Intelligence … Continue reading How Does AI Impact Email Marketing and Programmatic Email Advertising?