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What is Sponsored Content?

A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.

Allwyn completes $1.5 billion deal to acquire majority stake in PrizePicks

Allwyn completes $1.5 billion deal to acquire majority stake in PrizePicks Rachael Davies   Suswati Basu     Gaming firm Allwyn’s deal to acquire the majority stake in fantasy sports operator PrizePicks has been completed, closing at $ 1.533 billion. Allwyn, best known for its lottery services, has finalized the deal to acquire PrizePicks, the … Continue reading Allwyn completes $1.5 billion deal to acquire majority stake in PrizePicks

Coalition for Prediction Markets backs Rep. Ritchie Torres’s Bill against insider trading

Coalition for Prediction Markets backs Rep. Ritchie Torres’s Bill against insider trading Sophie Atkinson   Suswati Basu     The Coalition for Prediction Markets has shown support for Representative Ritchie Torres’s effort to strengthen integrity in the sector. It was in early January when the Congressman announced he would be introducing a bill called the … Continue reading Coalition for Prediction Markets backs Rep. Ritchie Torres’s Bill against insider trading

GEO isn’t a fad — but most GEO tactics won’t survive

Generative engine optimization is here to stay, even if today’s playbooks are not. Here’s how to balance AI optimization with human-first content. By Mike Maynard   January 15, 2026   Marketing — particularly martech — often behaves like the fashion industry. Every year, sometimes every season, a design from a significant fashion label emerges that … Continue reading GEO isn’t a fad — but most GEO tactics won’t survive

Snoop Dogg is partnering with Trivelta to launch an online casino

Snoop Dogg is partnering with Trivelta to launch an online casino Sophie Atkinson   Suswati Basu     Rapper Snoop Dogg has set his sights on the gambling industry as he partners with the iGaming technology provider TRIVELTA to launch the online casino ‘Dogg House Casino.’ According to the announcement, this aims to be a … Continue reading Snoop Dogg is partnering with Trivelta to launch an online casino