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Optimize Your Campaign Reporting with Attribution Modelling

Mark Shannon July 19, 2021 An attribution model is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touch points in conversion paths. It’s a useful tool for marketers, because modelling attribution helps you to understand how a conversion funnel is working, and how best to optimize … Continue reading Optimize Your Campaign Reporting with Attribution Modelling

Top 5 Reasons to Use the Services of a Neo-bank Right Now

Tanvir Zafar July 19, 2021 The development of financial technologies, decentralized finance, and decentralized autonomous organizations (DAO) has contributed to creating and popularizing fundamentally new banking institutions – neo-banks that offer traditional banking products and innovative ones, such as crypto loans and crypto payments, and much more. Here are the top 5 main reasons why … Continue reading Top 5 Reasons to Use the Services of a Neo-bank Right Now

6 Tips on Running a Successful One on One Meeting

Hanson Cheng July 19, 2021 There is no doubt that effective communication is the backbone of any successful organization. For effective delivery, you must ensure that your employees have a smooth and effective way of communicating with each other. That will help allow your company to work efficiently and provide quality service to your customers. … Continue reading 6 Tips on Running a Successful One on One Meeting

3 Reasons to Use Google Ads Dynamic Exclusion Lists (+How to Do It)

Susie Marino July 19, 2021 It’s interesting how quiet the release of Google Ads dynamic exclusion lists was back in April 2021. In my personal experience as a consultant specializing in display, this is a game-changer. If you’re running a display or video campaign, odds are that at some point, you’re going to run into … Continue reading 3 Reasons to Use Google Ads Dynamic Exclusion Lists (+How to Do It)