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What is Sponsored Content?

A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.

Amazon Investment Signals OpenAI IPO Or Meeting Milestones

Hi, Welcome Welcome back Amazon Investment Signals OpenAI IPO Or Meeting Milestones by Laurie Sullivan , Staff Writer, July 31, 2026 Amazon completed its $50 billion investment in OpenAI when it recently fulfilled its commitment on a remaining infusion of $35 billion promised at the time that the ChatGPT maker met certain criteria. In a … Continue reading Amazon Investment Signals OpenAI IPO Or Meeting Milestones →

AI speeds marketing production, but measurement lags

AI is accelerating marketing production, but most teams still measure clicks instead of business outcomes, limiting their ability to prove AI’s impact. By Constantine von Hoffman   Published on July 31, 2026   AI is speeding up marketing production. Measurement hasn’t kept pace. Marketers are 68% more likely to measure email and landing page performance … Continue reading AI speeds marketing production, but measurement lags →

NCLGS urges states keep control as prediction markets debate intensifies

NCLGS urges states keep control as prediction markets debate intensifies Suswati Basu     The National Council of Legislators from Gaming States (NCLGS) has formally backed keeping sports wagering and broader gambling policy under state control as prediction markets continue spreading across the United States. Its Executive Committee unanimously approved a resolution during the group’s … Continue reading NCLGS urges states keep control as prediction markets debate intensifies →

Federal judge lets Wisconsin continue sports prediction market enforcement fight forward

Federal judge lets Wisconsin continue sports prediction market enforcement fight forward Suswati Basu News Editor   A federal judge has refused to block Wisconsin from enforcing its gambling laws against companies offering sports-related event contracts, handing the state an early victory against the US Commodity Futures Trading Commission (CFTC) in a closely watched legal battle … Continue reading Federal judge lets Wisconsin continue sports prediction market enforcement fight forward →