A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
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Why Amazon, AppLovin Independently Made Surprise Bid For TikTok And Its Algorithm
Hi, Welcome Welcome back Why Amazon, AppLovin Made Surprise Bids For TikTok by Laurie Sullivan , Staff Writer @lauriesullivan, April 2, 2025 Everyone is familiar with Amazon and likely can understand why the company may want to acquire TikTok, but what about the strategy behind AppLovin’s bid? The two companies today independently made surprise bids to … Continue reading Why Amazon, AppLovin Independently Made Surprise Bid For TikTok And Its Algorithm
Why your marketing isn’t working — and how an audit can help fix it
A well-executed audit is the first step to building a marketing strategy that works. Here’s how to do it effectively. Dan Harris on April 2, 2025 Marketing tactics such as content creation, a well-designed website, email marketing and even paid media don’t work well in isolation. Achieving predictable and sustainable growth is nearly impossible … Continue reading Why your marketing isn’t working — and how an audit can help fix it
Made in Canada and Trade Wars in the Eyes of Search Engines
“Made in Canada” has become one of the most searched terms in the past two months. Wisam Abdulaziz Apr 2, 2025 Some economic environments significantly impact customer behaviour, and we are seeing that on display now. People want to be able to show support for their neighbours and local companies and this trend … Continue reading Made in Canada and Trade Wars in the Eyes of Search Engines
5 ways to help your B2B organization succeed with AI agents
More AI agents are coming, and your team needs to be planning for it right now. A new report from Forrester offers guidance for marketing leaders. Mike Pastore on April 2, 2025 There’s more evidence that AI-powered tools are transforming go-to-market (GTM) strategies by augmenting human capabilities and addressing shifts in buyer behavior. As … Continue reading 5 ways to help your B2B organization succeed with AI agents
National Security Council adds Gmail to its list of bad decisions
National Security Council adds Gmail to its list of bad decisions “But her emails?” anna washenko Wed, Apr 2, 2025 REUTERS / Reuters The Washington Post reports that members of the White House’s National Security Council have used personal Gmail accounts to conduct government business. National security advisor Michael Waltz and a … Continue reading National Security Council adds Gmail to its list of bad decisions
Why DEI principles matter to both employers and employees
April 02, 2025 Why DEI principles matter to both employers and employees BY Harvey Deutschendorf In today’s dynamic, diverse, and rapidly changing workforce, organizations’ success is dependent upon creating an environment where different perspectives come together. That’s how we produce the best ideas. Despite the recent attacks on them, Diversity, Equity, and Inclusion principles provide a crucial … Continue reading Why DEI principles matter to both employers and employees
Can healthy buildings make employees happier?
April 01, 2025 Can healthy buildings make employees happier? BY Honghao Deng Regardless of whether your company has a strict in-office policy or supports a flexible schedule, the reality is that office attendance is at its highest levels in five years, according to Bisnow. Nobody would argue the need for a healthy office, especially one with … Continue reading Can healthy buildings make employees happier?
9 essential tips for building a website that drives conversions
Your website can do more than inform — it can convert. These tips will turn your site into your hardest-working salesperson. Bunny Tharpe on April 1, 2025 Your website is more than a digital brochure. It’s the foundation of brand credibility, lead generation and customer engagement. Unlike social media, which has algorithms dictating visibility, … Continue reading 9 essential tips for building a website that drives conversions
Google, Microsoft Updated Ad, Privacy Rules Should Smooth Campaigns
Google, Microsoft Updated Ad, Privacy Rules Should Smooth Campaigns by Laurie Sullivan , Staff Writer @lauriesullivan, April 1, 2025 Google will make several updates to ads this month. A substantial one focuses on the Unfair Advantage Policy. Microsoft Advertising’s focus points to standardizing privacy policies that support the collection of data while supporting data compliance across … Continue reading Google, Microsoft Updated Ad, Privacy Rules Should Smooth Campaigns
How the athlete mindset can make you a better entrepreneur
April 01, 2025 How the athlete mindset can make you a better entrepreneur BY Victoria Repa What do David Beckham, Shaquille O’Neal, and Serena Williams have in common—aside from their standout sports careers? They’ve all built thriving businesses. Sure, having capital and global name recognition helps. But reducing their business success to just fame only tells … Continue reading How the athlete mindset can make you a better entrepreneur
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