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What is Sponsored Content?

A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.

Breaking free from data prison with a roadmap to unified customer insights

At the March MarTech Conference, we discussed how to escape ‘data prison’ by focusing on operating models and culture over tech to finally end marketing silos. By MarTechBot March 13, 2026   We know the pressure of being told to “break down silos” while new ones seem to pop up every time a new channel … Continue reading Breaking free from data prison with a roadmap to unified customer insights

Lawmakers introduce bipartisan POINTS Act targeting gambling addiction treatment funding

Lawmakers introduce bipartisan POINTS Act targeting gambling addiction treatment funding Suswati Basu     A group of Republican and Democratic lawmakers in the U.S. House has rolled out new legislation designed to expand prevention, treatment and recovery services for people struggling with gambling addiction. The proposal is said to be one of the most significant … Continue reading Lawmakers introduce bipartisan POINTS Act targeting gambling addiction treatment funding

Prediction market ads surge as March Madness betting hits record levels

Prediction market ads surge as March Madness betting hits record levels Suswati Basu     Legal sports wagering in the United States keeps expanding as the NCAA basketball tournaments approach, but the industry’s main trade group says a new wave of prediction market advertising could complicate oversight and weaken consumer protections. Fresh estimates from the … Continue reading Prediction market ads surge as March Madness betting hits record levels

Kalshi sues Iowa officials claiming federal authority over prediction market contracts

Kalshi sues Iowa officials claiming federal authority over prediction market contracts Suswati Basu     A federally regulated prediction market is taking Iowa officials to court, arguing the state is threatening to crack down on trading activity that federal law already oversees. Kalshi, a New York–based derivatives exchange, filed a complaint in the U.S. District … Continue reading Kalshi sues Iowa officials claiming federal authority over prediction market contracts