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Latest Posts
The smart way to handle overlaps in your martech stack
Hi, Welcome Welcome back Feature bundling and stakeholder preferences contribute to martech overlap. Here’s how to analyze and manage it strategically. Steve Petersen on March 7, 2025 It is not uncommon for martech stacks to have components with overlapping functionality. While some overlap is intentional, too much can lead to wasted budget, unnecessary complexity … Continue reading The smart way to handle overlaps in your martech stack
AI-powered martech news and releases: March 6
What’s the hot new trend in tech product names? Agent + anything. It’s only a matter of time until AgentAgent hits the market. Constantine von Hoffman on March 6, 2025 Want to make your product seem like it’s on the cutting edge of trendy? Add “agent” to its name. Demandbase (see below) just launched … Continue reading AI-powered martech news and releases: March 6
Agentic AI Crosschecks Ad Requirements
Agentic AI Crosschecks Ad Requirements by Laurie Sullivan , Staff Writer @lauriesullivan, March 6, 2025 Retail media relies on massive amounts of data — the perfect food to feed AI agentic models that learn from large language models (LLM). Jivox, which focuses on generative commerce marketing, built an agentic creative compliance tool to crosscheck ads and … Continue reading Agentic AI Crosschecks Ad Requirements
NOAA cuts could impact life-saving avalanche forecasts
March 06, 2025 NOAA cuts could impact life-saving avalanche forecasts BY Associated Press Officials in the Western U.S. who warn the public about avalanches are sounding a different type of alarm. They say they’re worried that the Trump administration firing hundreds of meteorologists and other environmental scientists could hinder life-saving forecasts that skiers and mountain drivers rely on. … Continue reading NOAA cuts could impact life-saving avalanche forecasts
How to Drive More High-Quality Leads with Google Ads: A Full Guide
How to Drive More High-Quality Leads with Google Ads: A Full Guide Chetan Solanki Mar 6, 2025 Google Ads is one of the most desired channels for generating high-quality leads for most business types. It works on the CPC model, It means the marketer has to pay for each click but the … Continue reading How to Drive More High-Quality Leads with Google Ads: A Full Guide
How cognitive biases influence email A/B tests
Spot and eliminate cognitive biases that distort test results for more accurate, data-driven email marketing decisions. Kath Pay on March 5, 2025 We think of cognitive biases as psychological shortcuts people use to process information and make decisions. You probably use these devices (e.g., loss aversion, the fear of missing out and social proof) … Continue reading How cognitive biases influence email A/B tests
‘Dark woke’ is the internet’s answer to Trump-style politics
March 06, 2025 ‘Dark woke’ is the internet’s answer to Trump-style politics BY Eve Upton-Clark In the wake of Donald Trump’s reelection as U.S. president, a growing chorus of voices is calling on liberals to toughen up and tone down the moral high ground. If the left wants to claw back power, they argue, it’s time … Continue reading ‘Dark woke’ is the internet’s answer to Trump-style politics
Why digital brands like Netflix and Wayfair are betting on physical stores
Digital-first brands are investing in brick-and-mortar — not just for sales, but for immersive brand experiences. Michele Morelli on March 5, 2025 Ecommerce may be thriving, but brick-and-mortar retail remains a critical brand touchpoint. Companies like Netflix and Wayfair are proving that physical stores aren’t just about transactions — they’re influential brand ambassadors that … Continue reading Why digital brands like Netflix and Wayfair are betting on physical stores
Marketing automation vs. email delivery platform: Which tool is right for your team?
There’s more than one way to send an email. This assessment will help you understand which platform will help you meet the needs of your team. Mike Pastore on March 5, 2025 Email is an essential tool for marketing teams across sectors and industries. Most of these teams rely on email delivery or marketing … Continue reading Marketing automation vs. email delivery platform: Which tool is right for your team?
3 phrases no one should ever say in a negotiation
March 05, 2025 3 phrases no one should ever say in a negotiation BY Lydia Fenet I like to say that I spend most of my life negotiating—and if you consider your own work and life, you just might feel the same. My career has been full of back-and-forth: I sat across tables negotiating agreements for … Continue reading 3 phrases no one should ever say in a negotiation
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