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What is Sponsored Content?

A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.

Web Push advertising in 2026: Market trends and challenges by RollerAds

A look at how Web Push advertising is adapting in 2026 through better compliance, stronger traffic quality, and more mature market growth. By RollerAds Published on July 16, 2026   Predictability is not the exact adjective we can apply to Push notifications. One day, they are at their all-time high; another, Google rolls out an … Continue reading Web Push advertising in 2026: Market trends and challenges by RollerAds

Why marketers should measure relationships, not leads

Lead volume shows activity. Relationship-led metrics reveal if marketing improves pipeline quality, win rates, and long-term growth. By Tanya Thorson   Published on July 15, 2026     Marketing always treated the funnel like the finish line. Generate the lead. Score the lead. Pass the lead. Report the lead. It looked clean on a dashboard, … Continue reading Why marketers should measure relationships, not leads

Why AI-ready data infrastructure is so hard to build

Many companies try to fix everything before using AI. Learn why starting with one important problem works better. By Shiv Gupta   Published on July 15, 2026   Most discussions about AI readiness eventually turn into discussions about data. That makes sense. AI needs data that’s accessible, organized, secure, and reliable enough to support decisions.  … Continue reading Why AI-ready data infrastructure is so hard to build

Twelve defendants prepare guilty pleas in NBA-related rigged poker fraud case

Twelve defendants prepare guilty pleas in NBA-related rigged poker fraud case Suswati Basu     Federal prosecutors have asked a federal judge in Brooklyn to schedule guilty plea hearings for 12 defendants accused of taking part in an alleged NBA-related scheme that cheated players during illegal poker games held across the United States. Shane Hennen, … Continue reading Twelve defendants prepare guilty pleas in NBA-related rigged poker fraud case

CFTC orders Kalshi to restore unwound Michigan prediction market trades

CFTC orders Kalshi to restore unwound Michigan prediction market trades Suswati Basu     The Commodity Futures Trading Commission (CFTC) has directed Kalshi to complete pending trades that the prediction market operator had previously unwound after a Michigan state court order. The move leaves the company arguing it is now trapped between conflicting legal demands … Continue reading CFTC orders Kalshi to restore unwound Michigan prediction market trades