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Marketers say they’ll adapt to a changing Facebook

Brands will have to adjust, say marketers, but they see benefits in Facebook’s future vision of privacy, messaging. Amy Gesenhues on March 13, 2019  Last week, Facebook CEO Mark Zuckerberg shared his vision for the company’s coming privacy-focused, unified messaging and social networking platform. The CEO said, in the coming years, Facebook plans to rebuild … Continue reading Marketers say they’ll adapt to a changing Facebook

The First Steps to Creating a True Cross-Channel Advertising Strategy

Maria Breaux — March 13, 2019 — March 13, 2019 Before you begin to investigate tactics for implementing an effective cross-channel advertising strategy, it’s important to take a broad view of your goals, data, and business. In this article, we look at the necessary elements you should have in place before getting tactical with your … Continue reading The First Steps to Creating a True Cross-Channel Advertising Strategy

How to Walk the Tightrope Between Consistency and Growth

Daniel Codella — March 13, 2019 Follow @mrcodella — March 13, 2019 Things that grow change. It’s a universal truth that applies to our bodies, plants, and yes, even organizations. As head count rises, maintaining a company’s culture and aligning people with its values gets harder. The effects of Dunbar’s number kick in. Rules, policies, … Continue reading How to Walk the Tightrope Between Consistency and Growth

What Marketing Channels Work For Small Businesses

Mario Peshev — March 13, 2019 Follow @no_fear_inc — March 13, 2019 Marketing a small business is dependent on context – I’ll go over some of the considerations for different fields. It’s crucial to establish the type of business, it’s target audience, the value proposition (in terms of services or products sold) and the most … Continue reading What Marketing Channels Work For Small Businesses