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Why Your Digital Transformation Has Stalled Out (And What to Do About It)

Mark Miller — September 20, 2017 Follow @MMtwopointfive — September 20, 2017 Competitive business leaders have heard, if not always understood, platitudes urging digital transformation for years now. Since the Internet of Things has become a core facet of our everyday lives, the importance of updating and adapting organizations to survive and thrive in an … Continue reading Why Your Digital Transformation Has Stalled Out (And What to Do About It)

How to Create a Video Marketing Strategy with 5 Easy Steps

Bryan Caplan — September 20, 2017 — September 20, 2017 Whether you’re a small business or nonprofit, you need to consider a solid video marketing strategy to grow your business. Recent research found that 33 percent of online activity is spent watching video, and marketers using video grew their revenue 49 percent faster than non-video … Continue reading How to Create a Video Marketing Strategy with 5 Easy Steps

Simple Tips to Determine a Fair Salary for Your Next Marketing Executive

Mark Miller — September 20, 2017 Follow @MMtwopointfive — September 20, 2017 mohamed1982eg / Pixabay The conversation of salary and pay can be a sensitive one, but is nonetheless necessary in that it is a prime component in the process of finding the top-tier talent to add to your company’s marketing team. Calculating the “right” … Continue reading Simple Tips to Determine a Fair Salary for Your Next Marketing Executive

Marketing technology needs its own department & budget to be effective, says LogMeIn’s head of martech

Justin Sharaf, director of marketing technology for LogMeIn, will be a part of the ‘A CMO, CIO, and CMTO Walk into a Bar: Who Orders, Who Drinks, and Who Pays?’ panel at MarTech Boston. Amy Gesenhues on September 20, 2017   Earlier this year, when LogMeIn was going through a merger and reorganization, the company … Continue reading Marketing technology needs its own department & budget to be effective, says LogMeIn’s head of martech

Understanding Your Audience: Why You Need Buyer Personas for a Website Redesign

Kristen Patel — September 19, 2017 Follow @kristinapatel — September 19, 2017 fancycrave1 / Pixabay Why do you need to understand your buyer personas before undergoing a website redesign? Simply put, understanding your organization’s buyer personas allows you to create a website that is not only tailored to their unique needs and pain points but … Continue reading Understanding Your Audience: Why You Need Buyer Personas for a Website Redesign