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California’s $20 minimum wage is official. Now some fast-food workers say their hours are being cut

Hi, Welcome Welcome back  April 17, 2024 California’s $20 minimum wage is official. Now some fast-food workers say their hours are being cut Two workers talk about the fight for a higher minimum wage, and the changes they’ve seen since its implementation on April 1. Laura Reyes was in the middle of her shift as … Continue reading California’s $20 minimum wage is official. Now some fast-food workers say their hours are being cut

GrowthLoop and TransUnion partner to improve audience reach

CDP GrowthLoop will make TransUnion’s TruAudience data available to users in the hope of improving match rates. Kim Davis on April 17, 2024 Composable CDP GrowthLoop and information company TransUnion announced a new partnership to optimize audience reach and ad spend. The partnership will bring together GrowthLoop’s CDP capabilities and TransUnion’s TruAudience Marketing Solutions. TruAudience’s … Continue reading GrowthLoop and TransUnion partner to improve audience reach

TikTok is trying to clean up its ‘For You’ recommendations

TikTok is trying to clean up its ‘For You’ recommendations The app will penalize creators who repeatedly post potentially “problematic” content. karissa bell   Thu, Apr 18, 2024 TikTok TikTok is ramping up penalties for creators who post potentially “problematic” content and tightening its rules around what can be recommended in the app. The updates … Continue reading TikTok is trying to clean up its ‘For You’ recommendations

After mass layoffs, Tesla asks again to approve Elon Musk’s $56 billion pay package

  April 17, 2024 After mass layoffs, Tesla asks again to approve Elon Musk’s $56 billion pay package The struggling EV carmaker is urging shareholders to vote again for the payout, which would be the largest ever awarded in corporate history, after a Delaware court nullified it in January. BY Clint Rainey With Tesla stocks trading … Continue reading After mass layoffs, Tesla asks again to approve Elon Musk’s $56 billion pay package

It’s time to turbocharge our path to email innovation

Email marketers must leverage data and generative AI to propel the industry forward rather than settling for incremental gains. Ryan Phelan on April 17, 2024 Back in 2017, I wrote an article for MarTech, “Message to email marketers: Show me something different in 2018.” It popped up again while I was preparing a presentation, so … Continue reading It’s time to turbocharge our path to email innovation

MGM Resorts is using a Big Tech strategy to fight Lina Khan’s FTC—but will it work?

April 17, 2024 MGM Resorts is using a Big Tech strategy to fight Lina Khan’s FTC—but will it work? Khan, who was a guest at the hotel during last year’s cyberattack, is now leading an investigation into how the event was handled. And like Meta and Amazon before it, MGM wants Khan to recuse herself. … Continue reading MGM Resorts is using a Big Tech strategy to fight Lina Khan’s FTC—but will it work?

What does ‘Real-Time Marketing’ really mean? by Salesforce

Real-time does not have to mean right now. It’s delivering the information when the end user needs it. Salesforce on April 16, 2024   If you’re like most marketers, you’ve been hearing the term “real-time” a lot lately. And you’ve probably been wondering, what is real-time marketing? Are we delivering content in seconds? Milliseconds? Even … Continue reading What does ‘Real-Time Marketing’ really mean? by Salesforce