A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Latest Posts
GEO isn’t a fad — but most GEO tactics won’t survive
Generative engine optimization is here to stay, even if today’s playbooks are not. Here’s how to balance AI optimization with human-first content. By Mike Maynard January 15, 2026 Marketing — particularly martech — often behaves like the fashion industry. Every year, sometimes every season, a design from a significant fashion label emerges that … Continue reading GEO isn’t a fad — but most GEO tactics won’t survive
Snoop Dogg is partnering with Trivelta to launch an online casino
Snoop Dogg is partnering with Trivelta to launch an online casino Sophie Atkinson Suswati Basu Rapper Snoop Dogg has set his sights on the gambling industry as he partners with the iGaming technology provider TRIVELTA to launch the online casino ‘Dogg House Casino.’ According to the announcement, this aims to be a … Continue reading Snoop Dogg is partnering with Trivelta to launch an online casino
3 strategies for killing AI slop in your email copy
Speed isn’t the problem. Missing structure is. Better briefs, QA and human review help teams protect inbox performance. By Joe Cunningham January 16, 2026 Can you guess Merriam-Webster’s 2025 Word of the Year? Yep, it’s slop — “digital content of low quality that is produced usually in quantity by means of artificial intelligence.” If … Continue reading 3 strategies for killing AI slop in your email copy
Playtech expands its wares into South Africa with LottoStar
Playtech expands its wares into South Africa with LottoStar Joel Loynds Suswati Basu Playtech, the company behind the tech that powers many online gambling platforms, has announced that it intends to expand its presence in South Africa via its partner LottoStar. The gambling tech company will now take on “more than 100” … Continue reading Playtech expands its wares into South Africa with LottoStar
The plan for a gaming-themed Atari hotel in Las Vegas has reportedly been scrapped
The plan for a gaming-themed Atari hotel in Las Vegas has reportedly been scrapped There’s still a chance for one in Phoenix, though. Cheyenne MacDonald Sat, January 17, 2026 Atari Hotels Six years after the announcement of plans to build Atari Hotels in eight cities across the US, including Las Vegas, only one … Continue reading The plan for a gaming-themed Atari hotel in Las Vegas has reportedly been scrapped
What we can learn about U.S. disaster response—a year after the LA wildfires
January 17, 2026 What we can learn about U.S. disaster response—a year after the Los Angeles wildfires
You probably shouldn’t click that email ‘unsubscribe’ link. Here’s what to do instead
January 17, 2026 You probably shouldn’t click that email ‘unsubscribe’ link. Here’s what to do instead
When martech requires a sprint — and when it demands a marathon
Not all progress starts with action. Three ways martech leaders can reset priorities, reduce friction and move forward with intention. By Alicia Arnold January 16, 2026 In martech, momentum is often mistaken for progress. That pause feels especially welcome in this space. With all the disruption and change, it can help to take … Continue reading When martech requires a sprint — and when it demands a marathon
Worried about retirement? Consider a die with zero plan
January 17, 2026 Worried about retirement? Consider a die with zero plan span>span]:whitespace-nowrap”>My grandmother never realized she was practicing a die with zero philosophy. She liked to give generous presents to her children and grandchildren on birthdays, gift-giving occasions—and whenever the mood struck her. I once asked her why she kept her loved ones so … Continue reading Worried about retirement? Consider a die with zero plan
More AI for the Gmail inbox isn’t the end of email marketing
Google’s AI is changing Gmail. What does it means for your campaigns? Time to adapt and stay relevant — again. By Mike Pastore January 16, 2026 Last week, Google introduced AI for the Gmail inbox, an announcement that got the attention of many email marketers. The new AI features now available in Gmail … Continue reading More AI for the Gmail inbox isn’t the end of email marketing
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