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How to Recruit Top Marketing Contractors in a Borderless World

Hi, Welcome Welcome back Bob Van Rossum September 16, 2020 As organizations face the new normal, the need to drive marketing ROI has never been more important. The success of your brand heavily relies on having the best marketing team. Therefore, marketing leaders need to change the way they look at talent acquisition. What is … Continue reading How to Recruit Top Marketing Contractors in a Borderless World

What Do You Have to Change When You Move Up a Level?

Liz Kislik September 16, 2020   A client and I recently talked about what it takes for a strong, go-to, mid-level manager to develop into a successful senior leader. We listed many kinds of characteristics and experiences, including the need to look at the big picture differently, consider external factors you might not have addressed … Continue reading What Do You Have to Change When You Move Up a Level?

How to take an agile approach to strategic marketing planning

Implementing agile marketing in the planning process results in better internal communications and client relations. Rodric Bradford on September 16, 2020 With the agile method becoming of increased interest to marketing teams, especially at the enterprise level, many marketers are still wondering how they can implement agile into their strategic planning and marketing cycles.  “Agile … Continue reading How to take an agile approach to strategic marketing planning

Social Selling on Facebook: Understanding Messenger Bots

Jock Breitwieser September 16, 2020 Facebook sees Messenger, their Facebook-connected instant messaging and texting app, as playing a significant role in the future of the company. Facebook itself has 2.3 billion monthly active users. Facebook Messenger has more than 1.3 billion active users. Many of those users use the platform as a primary communication channel. … Continue reading Social Selling on Facebook: Understanding Messenger Bots

Transform Public Sector Employee Engagement with Video

Jason Rau September 16, 2020 Now more than ever, effective employee communication is critical to new ways of working. Driven by digital transformation, geographically dispersed teams, and the ever-increasing need to be collaborative, Government departments are embracing technologies to connect, engage, and communicate within and across agencies. So how can you communicate in a clear, … Continue reading Transform Public Sector Employee Engagement with Video