A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Latest Posts
Airbnb says AI chatbot traffic converts better than Google
Early signals from Airbnb suggest visitors arriving via AI assistants are more likely to book, hinting at a major shift in how high intent traffic is discovered and measured. By Danny Goodwin February 18, 2026 Traffic from AI chatbots converts at a higher rate than traffic from Google. That’s according to Airbnb CEO … Continue reading Airbnb says AI chatbot traffic converts better than Google
How to use CRM data to target the right B2B audiences
B2B CTV isn’t about broad reach. It’s about precise segmentation, quality CRM data and smart retargeting strategies built for long sales cycles. By Sean Nowlin February 17, 2026 When I talk to B2B brands about potential CTV campaigns, one question comes up over and over: How do you show your ads to the right … Continue reading How to use CRM data to target the right B2B audiences
Tax Anxiety Raises Search Levels
Tax Anxiety Raises Search Levels by Laurie Sullivan , Staff Writer, February 17, 2026 It’s time for financial institutions to step up and become experts to help business marketers and those filing individual returns to prepare for filing deadlines. Many of the changes in 2025 tax laws from passage of the One Big Beautiful Bill … Continue reading Tax Anxiety Raises Search Levels
The five love languages of leadership
February 17, 2026 The five love languages of leadership BY Chris Ball span>span]:whitespace-nowrap”>If you haven’t read the book The Five Love Languages by Gary Chapman, you’re probably at least familiar with the idea behind it: that people give and receive care in different ways. Some value words, others actions. Some want quality time; others want gifts … Continue reading The five love languages of leadership
The curious case of Michael Selig and his predictions about markets
The curious case of Michael Selig and his predictions about markets Suswati Basu If there is one thing you can predict with delight these days, it is that Michael S. Selig will write about prediction markets, whether on X or elsewhere, and that something about them will be a bit unpredictable. In … Continue reading The curious case of Michael Selig and his predictions about markets
How to wreck your brand in 30 seconds
Ring’s ‘terrifying’ Super Bowl ad resulted in people disconnecting or destroying the device. The lesson for marketers goes way beyond ‘Don’t do that.’ By Constantine von Hoffman February 17, 2026 People may debate which Super Bowl ad was the best, but there’s no question which was the most consequential — and not in a … Continue reading How to wreck your brand in 30 seconds
Why the EU just opened a formal probe into Shein
February 17, 2026 Why the EU just opened a formal probe into Shein
The path to purchase just got dramatically shorter
Holiday data shows consumers deciding faster than ever, pushing marketers to build frictionless, trust-first experiences that convert in a single moment. By David Johnson February 17, 2026 Every year, marketers analyze performance data from the holiday shopping period to understand how consumers are buying and where marketing strategies are working. While topline growth … Continue reading The path to purchase just got dramatically shorter
The recent CEO turnover trend continues with three high-profile exits
February 16, 2026 The recent CEO turnover trend continues with three high-profile exits BY Stephanie Mehta Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and … Continue reading The recent CEO turnover trend continues with three high-profile exits
Aspen is finally getting a second ski base village. It’s over 10 years in the making
February 16, 2026 Aspen is finally getting a second ski base village. It’s over 10 years in the making
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