A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
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Acquisition Sprint Bridges Pixels To Pavement For Retail Media Network
Acquisition Sprint Bridges Pixels To Pavement For Retail Media Network by Laurie Sullivan , Staff Writer, March 17, 2026 Yassir, a North African on-demand daily services such as ride-hailing, payment, and food and grocery delivery company, entered a rapid-acquisition phase this month, acquiring a programmatic and trading desk technology company, as well as a grocery-store chain to … Continue reading Acquisition Sprint Bridges Pixels To Pavement For Retail Media Network
Tecovas identified a storytelling OKR. It became a true ‘Love Letter to Texas’
March 17, 2026 Tecovas identified a storytelling OKR. It became a true ‘Love Letter to Texas’ BY Anna-Louise Jackson About three years ago, David Lafitte surveyed the website, social media, and marketing content from Tecovas, the Western apparel brand he leads, and realized that the messaging had become “very diluted.” So the Austin-based company decided to … Continue reading Tecovas identified a storytelling OKR. It became a true ‘Love Letter to Texas’
Middle managers are the missing link in AI adoption
Executives set the vision and teams test tools, but transformation happens in the middle. Equip managers to drive AI-powered workflow change. By Talisha Padgett Published on March 17, 2026 Last updated on March 17, 2026 Leadership has bought in. Teams are curious and experimenting. The technology is working. Yet AI adoption in your marketing … Continue reading Middle managers are the missing link in AI adoption
How much are you worth?
March 17, 2026 How much are you worth? BY Tomas Chamorro-Premuzic Human beings are complicated creatures, but we are also relentless forecasters. We spend much of our lives trying to infer the future from the past. Investors scrutinize market data to anticipate tomorrow’s returns. Meteorologists analyze (May 06, 2026)’s weather to predict next week’s storms. And … Continue reading How much are you worth?
What happens to middle management when AI flattens your organization?
March 17, 2026 What happens to middle management when AI flattens your organization? BY Nik Kinley It’s being called the Great Flattening: a global wave of layoffs triggered by the adoption of AI that is primarily hitting middle management. Amazon is currently leading this managerial reset, aggressively streamlining its corporate structure to reduce bureaucracy and speed … Continue reading What happens to middle management when AI flattens your organization?
The new must-haves in B2B ecommerce tech stacks go beyond CRM and CMS
As B2B buyers expect more B2C-like experiences, ecommerce marketers need tools that go far beyond the basics. By MarTechBot Published on March 16, 2026 Last updated on March 16, 2026 In MarTech’s “MarTechBot explains it all” feature, we pose a marketing question to our very own MarTechBot, which is trained on the MarTech website … Continue reading The new must-haves in B2B ecommerce tech stacks go beyond CRM and CMS
Too many workflows are breaking marketing automation
Marketing automation breaks when teams build new workflows for every campaign instead of designing systems that scale and stay manageable. By Vladimir Ceric Published on March 16, 2026 Last updated on March 16, 2026 Marketing teams measured automation efficiency by how much they can churn out. More nurture streams, more workflows, more content, … Continue reading Too many workflows are breaking marketing automation
Did Amazon bribe Trump with the $40 million ‘Melania’ documentary? Congress is asking questions
March 16, 2026 Did Amazon bribe Trump with the $40 million ‘Melania’ documentary? Congress is asking questions BY Jude Cramer Melania Trump’s self-titled documentary may have been more than a mediocre movie: It’s also the grounds for questioning whether Amazon violated federal anti-bribery laws. In a March 15 letter, a group of U.S. lawmakers, including Elizabeth … Continue reading Did Amazon bribe Trump with the $40 million ‘Melania’ documentary? Congress is asking questions
OpenAI Courts Private Equity Firms, Ads Showing Initial Intent
OpenAI Courts Private-Equity Firms, Ads Showing Initial Intent by Laurie Sullivan , Staff Writer, March 16, 2026 OpenAI has been in advanced discussions with private-equity firms to form a joint venture that should allow the company to grow adoption of its artificial intelligence (AI) software. Fidji Simo, OpenAI CEO of applications, in a post on X … Continue reading OpenAI Courts Private Equity Firms, Ads Showing Initial Intent
Tech companies are teaming up to combat scammers
Tech companies are teaming up to combat scammers The Online Services Accord Against Scams was signed by major tech companies including Google, Microsoft and OpenAI. Jackson Chen UpdatedWed, March 18, 2026 REUTERS / Reuters A coalition of Big Tech companies is working on a more comprehensive solution to combat online scams. As first … Continue reading Tech companies are teaming up to combat scammers
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