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What is Sponsored Content?

Content Strategy

A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.

Report reveals that OpenAI’s GPT-5.2 model cites Grokipedia

ChatGPT

  Report reveals that OpenAI’s GPT-5.2 model cites Grokipedia Tests conducted by the Guardian show that GPT-5.2 sourced some of its info from the AI-generated online encyclopedia from Elon Musk’s xAI. Jackson Chen   Sat, January 24, 2026 REUTERS / Reuters OpenAI may have called GPT-5.2 its “most advanced frontier model for professional work,” but … Continue reading Report reveals that OpenAI’s GPT-5.2 model cites Grokipedia →

December 2025 HubSpot updates: Smarter segmentation, tighter AI control, less CRM busywork

HubSpot

December’s HubSpot updates were all about making day-to-day work in HubSpot a little smoother. Here’s what stood out to us. By Tyler Samani-Sprunk ,     January 23, 2026   HubSpot wrapped up 2025 with a batch of updates that feel very “operational” in the best way: more control over your data, clearer insights into … Continue reading December 2025 HubSpot updates: Smarter segmentation, tighter AI control, less CRM busywork →

NCAA has its prop bet ban request sunk by Missouri watchdog

Regulations

NCAA has its prop bet ban request sunk by Missouri watchdog Joel Loynds     Missouri gambling regulators have rejected the National Collegiate Athletic Association’s (NCAA) request to block prop bets on college games. With months of fiascos surrounding the style of betting and college-level games, it comes as a surprise that the ban wasn’t … Continue reading NCAA has its prop bet ban request sunk by Missouri watchdog →

The $2 million martech procurement mistake hiding in plain sight

Marketing Technology

The real risk in martech isn’t the platform. It’s how teams evaluate, approve and govern procurement decisions. By Tonya Walker      January 23, 2026   Last quarter, I watched a marketing team spend $ 180,000 on an attribution platform they’d been lobbying for all year. The demos were impressive. The business case was approved. … Continue reading The $2 million martech procurement mistake hiding in plain sight →

AI is rebuilding the inbox, and email marketers can’t control it

Email Marketing Tools

Email inboxes are becoming AI-driven assistants that prioritize, summarize and filter messages. Here’s what this shift means for your email strategy. By Ryan Phelan   January 23, 2026   The email inbox is undergoing an AI-driven remodel that changes the way subscribers use it, how they view and manage their email and their relationships with … Continue reading AI is rebuilding the inbox, and email marketers can’t control it →

Find out if AI-driven disruption is coming for your industry

AI Disruption Trends

Where your industry falls on the disruption curve will determine whether you gain ground or get left behind. By Constantine von Hoffman   January 23, 2026   AI is changing how people discover, compare and choose — across every industry. But not every industry is equally vulnerable. New research from BCG maps where large language … Continue reading Find out if AI-driven disruption is coming for your industry →

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