A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Latest Posts
Fake Follower Counts: A Toxic Trend
Hi, Welcome Welcome back Erika Jenkins June 30, 2020 We’ve all seen those social media accounts with hundreds of thousands of followers that get less than a hundred likes and rarely have any comments on their posts. People have been led to believe that in order to be successful on social media, you need to … Continue reading Fake Follower Counts: A Toxic Trend
Usage of voice has plateaued — for now
Compared with past growth, 2020 survey data show flat-to-declining usage. Greg Sterling on June 30, 2020 Roy Amara’s oft-cited law states, “We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run.” This appears to especially applicable to voice and voice search. While there’s been steady growth in the use of voice and … Continue reading Usage of voice has plateaued — for now
The 5 Ps of Choosing a Registered Agent for Your Business
James Gilmer June 30, 2020 One of the most basic requirements of setting up a business or nonprofit is appointing a registered agent for service of process. When you register a legal entity in any U.S. state, you are required to list a physical address where courts, government agencies, and process servers can get in … Continue reading The 5 Ps of Choosing a Registered Agent for Your Business
5 Ways Product Managers Can Prioritize Mobile Customers
Ashley Sefferman June 30, 2020 A huge number of consumer transactions now happen digitally due to COVID-19. As a result, 2020 is the most we’ve seen brands leverage mobile customer feedback to improve their products and adjust their overall business goals. Companies and product managers across all industries have leveled up their in-app engagement processes … Continue reading 5 Ways Product Managers Can Prioritize Mobile Customers
How to Create a Video Marketing Strategy That Gets Results
Susan Friesen June 30, 2020 3 Steps to Reaching Your Ideal Customer with Video Content Is video a part of your marketing strategy? If it’s not, it has to be! Why? Well, consumers are now comfortable with being marketed to via videos, and many now expect it from the brands they know and trust. I … Continue reading How to Create a Video Marketing Strategy That Gets Results
Why You Should Upgrade Your Training and Development Program
Matt Thomas June 30, 2020 A well-constructed training plan enables employees to maximize their skillset and expand their expertise. These training and development programs can also foster better workplace morale, productivity, employee retention, and positively impact your bottom line. Although these training programs may be expensive, companies and employees can greatly benefit from the knowledge … Continue reading Why You Should Upgrade Your Training and Development Program
6 Tips for Hosting Can’t-Miss Virtual Events
Brad Smith June 30, 2020 Even before COVID-19 drastically changed how we connected, virtual events were on the rise. Companies and brands may have different reasons to host a virtual event, but there are two overarching benefits: Virtual events take less of a budget to host. Virtual events are more accessible. Involving more people and … Continue reading 6 Tips for Hosting Can’t-Miss Virtual Events
Prospect Research for the Professional Services
Lee Frederiksen June 30, 2020 Anyone who has sold professional services knows how complex the business development process can be. The cost of services like yours can be high, so most buyers can’t afford to choose the wrong firm. And your prospect may have more than money at stake—their professional reputation may be on the … Continue reading Prospect Research for the Professional Services
Who is Using Which Social Media Platform – A Demographic Look
Alannah Riner June 30, 2020 The demographics of those using social platforms are essential to know for any marketing strategy. Knowing who uses what platform helps to reach your specific audience in a more efficient way. As social media is changing constantly, it’s a good idea to frequently stay informed on statistics of each social … Continue reading Who is Using Which Social Media Platform – A Demographic Look
It’s clear the era of traditional mass messaging is over
We need to fundamentally rethink our strategies as we transition from mass messaging to targeted storytelling. Greg Heist on June 30, 2020 There was a time—and not terribly long ago—that getting marketing messages to a mass audience was relatively easy: identify a target demographic and then figure out the mix of broadcast and print ads … Continue reading It’s clear the era of traditional mass messaging is over
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