A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
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Everything You Think You Know About Leads Is Wrong
Hi, Welcome Welcome back Justin Keller April 28, 2021 Just picture it: It’s 2005. YouTube was just born. George W. just started his second term. Tom Cruise jumped on couches. “Desperate Housewives” was one of the most popular shows. Destiny’s Child broke up. And in marketing, the lead was king. Back then, cloud-based technologies were … Continue reading Everything You Think You Know About Leads Is Wrong
How to Use Content for Email Monetization: 19 Tactics to Increase Engagement And Revenue
Marika Zinca April 28, 2021 Getting your email monetization strategy right is an art and a science. With these email monetization tactics, you can create better content, engage subscribers, and increase revenue from newsletters. Quality copy is the driving force behind better engagement. But how do you stand out and avoid the dreaded “spam” label? … Continue reading How to Use Content for Email Monetization: 19 Tactics to Increase Engagement And Revenue
eCommerce Is Growing. How Does Your Online Business Stack Up?
Nura Eston April 27, 2021 If the past year has shown retailers anything, it’s that having an eCommerce presence isn’t an optional extra any longer. In Canada, retail eCommerce sales reached $ 3.9B in May 2020, a 2.3% increase over April’s numbers and a staggering 99.3% increase over February. Year over year, in fact, … Continue reading eCommerce Is Growing. How Does Your Online Business Stack Up?
Joining Up the Dots…
Neil Wood-Mitchell April 27, 2021 If you’re in management or a position of authority and you have 2 weeks holiday and the business still runs like clockwork, does it mean they can do without you and you’re not needed? Or does it mean that you have instigated good training and disciplines to ensure there is … Continue reading Joining Up the Dots…
6 Essential Elements for Your B2B Website
Christa Tuttle April 27, 2021 Your website is a core component of your B2B organization. As a primary channel for bringing in audiences to get to know your brand and consume your content, it is valuable for driving and facilitating many marketing efforts. In general terms, a website should: Be the digital window into your … Continue reading 6 Essential Elements for Your B2B Website
4 Financial Tips for Professionals Starting Their Career
Cynthia Joyce April 27, 2021 QuinceCreative / Pixabay The pandemic impacted everyone and the ensuing economic fallout has been widespread. Consequences from broad-based shutdowns and significant financial blows across a variety of market sectors hit young professionals especially hard. This group, often in the first few years of their career or just entering the workforce, … Continue reading 4 Financial Tips for Professionals Starting Their Career
4 Advanced Meta Tags For SEO You Might Not Be Using But Should
Manick Bhan April 27, 2021 If you’re a marketer or SEO, you likely already know about the importance of title tags and meta descriptions to help improve your rankings. But as with most things in marketing, going a little further can reap much better results. While most marketers stop at title tags, using advanced meta … Continue reading 4 Advanced Meta Tags For SEO You Might Not Be Using But Should
Gains In Digital Publishing Revenue Signal Recovery For UK
Gains In Digital Publishing Revenue Signal Recovery For UK by Rob Williams , April 27, 2021 Numerous publishers saw a jump in web traffic as pandemic lockdowns kept people at home — where they spent more time with digital news and entertainment. Fortunately for publishers in the U.K., that increased activity translated into healthier sales … Continue reading Gains In Digital Publishing Revenue Signal Recovery For UK
Transformation is the Only Way to Really Change the Game
Daniel Burrus April 27, 2021 Steve Jobs of Apple once stated, “The people who are crazy enough to think they can change the world are the ones who do.” This mantra has resonated with hundreds of entrepreneurs and business leaders over the past decade since Jobs passed on. What is interesting is how many individuals … Continue reading Transformation is the Only Way to Really Change the Game
5 Essential Google Ads Techniques for 2021
Lior Krolewicz April 27, 2021 Each year Google Ads and digital marketing are getting more competitive. Now more than ever, companies are turning to online advertising to promote their business. As a business owner or marketer, you might wonder if the competition is already too high to get started. In this article, I will review … Continue reading 5 Essential Google Ads Techniques for 2021
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