A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Latest Posts
New York doesn’t want to sue prediction markets—it wants to absorb them
New York doesn’t want to sue prediction markets—it wants to absorb them Suswati Basu A staffer pretending to be 15 logged onto an online gaming site and began placing bets. For days, nothing stopped him. No warning, no verification, no barrier. Only after he won a $ 75 gift card did the platform … Continue reading New York doesn’t want to sue prediction markets—it wants to absorb them
The anti-boredom tech tool kit for meetings and classes
March 29, 2026 The anti-boredom tech tool kit for meetings and classes BY Jeremy Caplan The hardest part of teaching—or leading meetings—is sparking engagement. Getting people to engage enthusiastically with something new can be tough. It’s especially challenging if people are overwhelmed, super busy, or just tired. As we aim to stretch people’s thinking in a … Continue reading The anti-boredom tech tool kit for meetings and classes
Bluesky’s next product is an AI assistant that helps build custom social media feeds
Bluesky’s next product is an AI assistant that helps build custom social media feeds Attie was designed to help users generate social feeds without having to know how to code. By Jackson ChenMarch 29, 2026 Jay Graber Bluesky is the latest social media platform to throw its hat into the AI chatbot ring. Bluesky, but … Continue reading Bluesky’s next product is an AI assistant that helps build custom social media feeds
AI is teaching us to speak like bots and its a problem
March 29, 2026 AI is teaching us to speak like bots, and it’s a problem BY Meridith Grundei Immediately after a keynote speaker I was coaching for a large conference finished her rehearsal, I pulled her aside. “How much of your script was written by AI?” I asked. She looked up at me out of the … Continue reading AI is teaching us to speak like bots and its a problem
Should you trust AI to do your taxes?
March 28, 2026 Should you trust AI to do your taxes? BY Emily Guy Birken No language on earth has ever produced the expression “as enjoyable as filing your taxes.” This annual chore is the pits. It’s slow, frustrating work that requires organization, math skills, and the ability to decipher meaning from the U.S. tax code. … Continue reading Should you trust AI to do your taxes?
The email metrics marketers are likely to get wrong
Data shows opens and CTR rarely predict winners. Focus on conversion rate and revenue per email to measure true performance. By Jeanne Jennings Published on March 27, 2026 Open rate. Click-through rate. Ask most marketing teams how their email program is performing, and those are the numbers they’ll show you. But here’s … Continue reading The email metrics marketers are likely to get wrong
Pennsylvania regulator fines BetMGM over weak fraud detection controls
Pennsylvania regulator fines BetMGM over weak fraud detection controls Paul McNally Pennsylvania gaming regulators have levied a $ 100,000 fine against BetMGM after concluding the company did not have strong enough safeguards in place to prevent fraud on its online betting platforms. The penalty was approved during the board’s public meeting on March … Continue reading Pennsylvania regulator fines BetMGM over weak fraud detection controls
Women aren’t opting out of work. Workplaces are pushing them out
March 28, 2026 Women aren’t opting out of work. Workplaces are pushing them out BY Krystal Duarte and Lisa Kaplowitz Companies often assume that when mid-career women step back from leadership tracks, their ambition has faded. Our research suggests something else is happening. The real pressure point is caregiving strain. Caregiver strain is the cognitive, emotional, and … Continue reading Women aren’t opting out of work. Workplaces are pushing them out
3 new email metrics that you need in 2026
Email performance is being redefined, and disaffection, replies and trust are replacing opens and clicks as the signals that actually matter. By Constantine von Hoffman Senior Editor, MarTech Published on March 27, 2026 For years, email performance has been measured with a familiar set of metrics: opens, clicks and conversions. But those numbers are … Continue reading 3 new email metrics that you need in 2026
Your job isn’t disappearing—it’s shapeshifting
March 27, 2026 Your job isn’t disappearing—it’s shapeshifting BY Lindsey Witmer Collins I talk to a lot of people who are quietly terrified about their careers right now, wondering if the thing they spent 15 years getting good at is about to become irrelevant. The kind of fear where you smile through another LinkedIn post about … Continue reading Your job isn’t disappearing—it’s shapeshifting
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