A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Latest Posts
How smart leaders use marketing metrics to navigate uncertainty
Marketing metrics aren’t a pass fail test but a navigation system for making better decisions in an unpredictable market. By Kathleen Schaub , January 29, 2026 Imagine a world where the day when executives review marketing dashboards isn’t fraught with tension. Where deviations from planned results don’t mean failure — either failure … Continue reading How smart leaders use marketing metrics to navigate uncertainty
Coalition for Prediction Markets takes out full page advert in Washington Post
Coalition for Prediction Markets takes out full page advert in Washington Post Sophie Atkinson Suswati Basu The newly formed Coalition for Prediction Markets (CPM) have gone big on the marketing budget, as they share a full page advertisement in the Washington Post. Within it, it reads “CFTC regulated prediction markets (already) ban … Continue reading Coalition for Prediction Markets takes out full page advert in Washington Post
Las Vegas Sands sees uptick in Q4 financial report, but Sands China declines
Las Vegas Sands sees uptick in Q4 financial report, but Sands China declines Sophie Atkinson Suswati Basu Las Vegas Sands, which owns properties worldwide, posts a strong Q4 and full-year, but Sands China sees dip. The net revenue of the company was $ 3.65 billion, compared to $ 2.90 billion in the … Continue reading Las Vegas Sands sees uptick in Q4 financial report, but Sands China declines
The world’s best talent has stopped dreaming of America. Where will it go next?
January 29, 2026 The world’s best talent has stopped dreaming of America. Where will it go next? span>span]:whitespace-nowrap”>For a generation, the smartest people I knew dreamed of moving to America. They took uninspiring jobs, learned to wait through endless paperwork, and believed that one visa stamp could change their lives. That belief built an empire … Continue reading The world’s best talent has stopped dreaming of America. Where will it go next?
AI Brand Recommendations: Chaotic, Inconsistent
AI Brand Recommendations: Chaotic, Inconsistent by Laurie Sullivan , Staff Writer, January 28, 2026 AI recommendations vary even when prompts are identical. New data from analytics research firm SparkToro shows intent as consistent, but the order of the recommendations tracking is mostly random and filled with errors. When someone goes to ChatGPT, Claude, or Google’s … Continue reading AI Brand Recommendations: Chaotic, Inconsistent
Consultation published in error proposes 30% UK gambling license fee hike
Consultation published in error proposes 30% UK gambling license fee hike Brian-Damien Morgan Suswati Basu The UK Department for Culture, Media and Sport (DCMS) has published a consultation document in error that shows a proposed 30% increase in the gambling license fee. The information was published on the GOV.UK site on January … Continue reading Consultation published in error proposes 30% UK gambling license fee hike
10 signs your CX strategy is broken and how to fix it
CX doesn’t stall because teams lack insight, but because the questions they keep asking protect the system from real change. By Annette Franz , January 28, 2026 Customer experience teams aren’t failing because they lack passion, tools, or data. They are failing because, when improvement stalls, they ask the wrong questions. Not … Continue reading 10 signs your CX strategy is broken and how to fix it
Why inclusion is the new standard for economic growth
January 28, 2026 Why inclusion is the new standard for economic growth span>span]:whitespace-nowrap”>An inclusive economy is no longer a moral aspiration or a side project. Business leaders must understand that without inclusion, we cannot create a resilient, growing economy that delivers sustainable returns for all. In places where inclusion is part of the infrastructure of … Continue reading Why inclusion is the new standard for economic growth
French Ubisoft workers vote to strike
French Ubisoft workers vote to strike “We’re calling for a HALT to management’s obsession with penny-pinching and worsening our working conditions.” Will Shanklin Wed, January 28, 2026 A logo of Ubisoft is seen at its booth during the Gamescom video games trade fair at the Trade Fair Center in Cologne, western Germany. (Photo … Continue reading French Ubisoft workers vote to strike
Do virtues like being compassionate increase your well-being?
January 28, 2026 Do virtues like being compassionate increase your well-being?
Random Posts
5 Top Trends in Social Media [2016]
How to safeguard your brand during a digital transformation
Your LinkedIn Company Page
How Much Do Facebook Ads Cost in 2021? (+Ways to Save)
Top 3 Mistakes Graduates Make When Applying For Digital Jobs
How to Build a B2B Marketing Strategy from the Ground Up
5 Social Media Certifications That’ll Win More ‘Likes” for Your Digital Marketing Resume
How Does the Hubspot CMS Differ From WordPress?
