A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Latest Posts
TikTok settles youth social media addiction lawsuit ahead of trial
January 27, 2026 TikTok settles youth social media addiction lawsuit ahead of trial
How CMOs should think about discovery in an AI-first world
As buyers rely on AI summaries, marketing needs new visibility models, KPIs and ownership over the next 18 months. By Stephanie Trovato January 27, 2026 Last month, I asked a VP of marketing how prospects were finding her company. “Organic search, some paid, a little social,” she said. I opened ChatGPT and entered a … Continue reading How CMOs should think about discovery in an AI-first world
Catawba Nation announces it has filed for state recognition in North Carolina, with a casino soon to open
Catawba Nation announces it has filed for state recognition in North Carolina, with a casino soon to open Sophie Atkinson Suswati Basu The Catawba Nation Chief, Brian Harris, has taken to social media to share the latest vision for the federally recognized tribe in South Carolina. Harris starts by sharing … Continue reading Catawba Nation announces it has filed for state recognition in North Carolina, with a casino soon to open
Smart marketers set the rules before AI makes the calls
Used right, AI and automation can boost marketing efficiency, but only if marketers stay in control. By Mike Ruff , January 27, 2026 With all the hype around AI, it should be no surprise that I’ve run into many less tech-savvy marketing team members who think AI does everything now. However, there … Continue reading Smart marketers set the rules before AI makes the calls
Evoke posts strongest quarter but CEO slams UK Budget tax hikes
Evoke posts strongest quarter but CEO slams UK Budget tax hikes Sophie Atkinson Suswati Basu The gambling company evoke Plc has seen its strongest quarter of the year, with revenue reaching £464 million ($ 635 million) but the CEO highlights disappointment in the UK Budget which he says dealt a ‘significant blow … Continue reading Evoke posts strongest quarter but CEO slams UK Budget tax hikes
AI governance without strategy is setting marketing teams up to fail
Marketers are racing to govern AI without planning for outcomes. New ANA data shows why policies alone create control theater, not value. By Ana Mourão , January 26, 2026 Marketing organizations are racing to adopt AI while simultaneously trying to contain it. About 76.6% of marketers now have AI policies in place, … Continue reading AI governance without strategy is setting marketing teams up to fail
UK National Lottery operator Allwyn teams up with grocery service Gopuff for scratchcard deliveries
UK National Lottery operator Allwyn teams up with grocery service Gopuff for scratchcard deliveries Rachael Davies Suswati Basu Scratchcards from National Lottery operator Allwyn will be available to order as part of Gopuff instant grocery deliveries. A new partnership between Allwyn and Gopuff means that customers can add scratchcards to their orders, … Continue reading UK National Lottery operator Allwyn teams up with grocery service Gopuff for scratchcard deliveries
Budweiser’s Clydesdale Soars With Eagle In Super Bowl LX Ad
Budweiser’s Clydesdale Soars With Eagle In Super Bowl LX Ad by Laurie Sullivan , Staff Writer, January 26, 2026 American icons are easy to come by in Wyoming, with eagles, moose, deer, elk, red foxes and more often seen daily. The bald eagle, America’s bird, and a Budweiser Clydesdale, demonstrate the true meaning of “Made of … Continue reading Budweiser’s Clydesdale Soars With Eagle In Super Bowl LX Ad
Younger generations aren’t just growing up online
January 26, 2026 Younger generations aren’t just growing up online span>span]:whitespace-nowrap”>For today’s young people, online content isn’t a backdrop to daily life—it is daily life. Streaming platforms, short-form video, and social media don’t just entertain; they influence how young people see themselves, their health, and what behaviors are seen as normal or aspirational. Movies, television, … Continue reading Younger generations aren’t just growing up online
You no longer have to choose between insight and impac
AI is eliminating the either/or of qualitative depth and quantitative scale, giving marketers a new way to understand people and performance at once. By Chris Robson , January 26, 2026 Marketing has long worked on the assumption that there are two paths to understand people and markets — often described as “nuance … Continue reading You no longer have to choose between insight and impac
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