A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Latest Posts
Polymarket becomes official partner of New York Rangers
Polymarket becomes official partner of New York Rangers Sophie Atkinson Suswati Basu The prediction market company, Polymarket, will now be integrated during New York Rangers games at Madison Square Garden, following the announcement of a brand-new partnership. In the shared news, it’s been confirmed that Polymarket has become the Official Prediction Market … Continue reading Polymarket becomes official partner of New York Rangers
Bragg Gaming Group announces strategic restructuring, including job losses
Bragg Gaming Group announces strategic restructuring, including job losses Sophie Atkinson Suswati Basu Bragg Gaming Group will be undergoing a strategic restructuring, with a reduction to around 12% of its global workforce. The company says these changes, including the staff reductions, have been designed to “realign the organization” and “thereby improve its … Continue reading Bragg Gaming Group announces strategic restructuring, including job losses
3 incrementality testing mistakes — and how to avoid them
Incrementality testing only works if it drives decisions. Here’s where teams go wrong and how to use tests to guide spend and optimization. By Tom Leonard January 8, 2026 Everyone is talking about incrementality these days, and that’s a good thing. It means more teams are finally asking the right question: Are our … Continue reading 3 incrementality testing mistakes — and how to avoid them
How a facial recognition tool for bears can help manage wildlife
January 11, 2026 How a facial recognition tool for bears can help manage wildlife
7 ways to learn faster and improve your memory, backed by neuroscience
January 10, 2026 7 ways to learn faster and improve your memory, backed by neuroscience
Why 2026 is the year customer experience has to change
Customers are fed up with broken experiences and AI that feels impersonal—this is the year brands need to close the trust gap or else. By Constantine von Hoffman January 9, 2026 The coming year had better be about improving customer experience because customers are not happy CX right now. They’re experiencing more problems … Continue reading Why 2026 is the year customer experience has to change
Why Elon Musk is laughing off Grok’s flood of deepfake AI porn
January 10, 2026 Why Elon Musk is laughing off Grok’s flood of deepfake AI porn
Chris Skinner steps down as brand ambassador of Southern Poker Tour after cheating scandal
Chris Skinner steps down as brand ambassador of Southern Poker Tour after cheating scandal Sophie Atkinson Suswati Basu A popular Australian poker player has taken to social media to apologize after cheating at a recent event, with the Southern Poker Tour also confirming he is no longer a brand ambassador. Chris Skinner, … Continue reading Chris Skinner steps down as brand ambassador of Southern Poker Tour after cheating scandal
Why CreativeOps and MOps can’t survive independently
Creation, decisioning and activation now operate as one engine. Separating creative and marketing operations adds cost, complexity and operational drag. By Gareth Chilton January 9, 2026 Marketing still runs on a legacy of organizational diagrams designed for the old world. But the systems that now drive content production, distribution and optimization already behave as … Continue reading Why CreativeOps and MOps can’t survive independently
The retail visibility gap most DTC brands still miss
AI is changing product discovery, and brands that still rely on traditional search tactics are disappearing from the answers shoppers now trust most. By Shama Hyder January 9, 2026 A consumer opens ChatGPT and types, “What laundry detergent has perfumer-grade fragrance that lasts?” The AI provides three specific recommendations, each with detailed explanations. Your … Continue reading The retail visibility gap most DTC brands still miss
Random Posts
4 Tips for Finding the Perfect Social Media Influencer
Believing These 6 Myths About Data Recovery For Business Keeps You From Growing
Target the right keywords — for Google AND your clients
Digital Marketing Vs. Mobile Marketing Teams: What’s the Difference?
The future of loyalty: Metaverse, AI and post-pandemic challenges by Comarch
How to structure digital asset management governance
Succession Planning When Your Company Is In Crisis Mode
Exact Match Domains Are Still Profitable
5 ways to maintain your SEO ranking
