A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Latest Posts
Data and privacy concerns grow among consumers
Hi, Welcome Welcome back A study from GroupM shows declining enthusiasm for new technologies and data sharing. Chris Wood on January 14, 2022 Consumers are showing greater concern over how data is gathered online and in apps and smart devices, according to a new study by GroupM, the media investment arm of WPP. The research … Continue reading Data and privacy concerns grow among consumers
Remote Training and Virtual Mentoring for Hybrid and Remote Teams
Gleb Tsipursky January 14, 2022 Are you worried that having hybrid and especially full-time remote employees – even with remote training and virtual mentoring – will undermine junior employee on-the-job learning, integration into company culture, and intra and inter-team collaboration? This issue came up time and time again in my interviews with 47 mid-level … Continue reading Remote Training and Virtual Mentoring for Hybrid and Remote Teams
Instagram Tips for 2022
Sahail Ashraf January 14, 2022 The new year is here, and thoughts turn to strategy. Take a look at these Instagram tips to make sure your work on the platform is amazing in 2022. Instagram is a great place to be, and in 2022 it will continue to boost your brand’s presence and impact across … Continue reading Instagram Tips for 2022
7 Common Roadblocks At Work
Rick Goodman January 14, 2022 Let’s take a look at some of the most common roadblocks at work. My hope is that this list will help you identify and troubleshoot some of the issues standing between you and a really effective, robust employee engagement approach. Common Roadblocks At Work That Hinder Workplace Engagement Some of … Continue reading 7 Common Roadblocks At Work
Americans are Doing “Very Well” When Saving for Retirement
Max Palmer January 14, 2022 Is retirement saving reaching a crisis? Doomsayers would have you believe so. So let’s look at the facts closely and thoroughly. We are not facing a retirement crisis right now. The recent study claims that “painting an image of a catastrophe is false and leads to unwarranted government action.” According … Continue reading Americans are Doing “Very Well” When Saving for Retirement
3 ways to deliver more relevant customer experiences
How marketers can build a better customer experience strategy using a CDP. Corey Patterson on January 14, 2022 Ross Moses, Senior Director of Analytics and Insights at the United States Soccer Federation, saw a need to re-evaluate how the organization interacted with its customer base. Despite the vast amount of digital resources available, he found … Continue reading 3 ways to deliver more relevant customer experiences
The Complete Guide to Recruiting Passive Candidates
Stacy Lee January 14, 2022 In the highly competitive job market of today, recruiters must seek job candidates of all different interests and from all sorts of different backgrounds. This entails creating compelling job posts as well as interviewing candidates who are actively interested in the position in question. Many times, the candidates who apply … Continue reading The Complete Guide to Recruiting Passive Candidates
Collectibles in the Metaverse [Infographic]
Brian Wallace January 14, 2022 The Metaverse is a rapidly growing and successful combination of technologies and human interaction that includes virtual and augmented reality, holograms, NFTs, avatar building, and many other programs that are available to users. Since its conception, the Metaverse, also known as cyberspace, has grown to be worth $ 47.69 billion … Continue reading Collectibles in the Metaverse [Infographic]
Closing the Wellbeing Gap Between Junior and Senior Employees
Leanne O’Brien January 14, 2022 From belonging to equity, latest research uncovers the needs that aren’t being met for your most at-risk cohort There is a great deal of focus on retaining employees and managers now that HR leaders are feeling the ripple effects of the Big Quit. Four million people resigned in July, in … Continue reading Closing the Wellbeing Gap Between Junior and Senior Employees
Thought Leadership Marketing Primer: How to Ace Thought Leadership in 2022
Wendy Marx January 14, 2022 There are many strategies you can use to establish your brand. You might promote your consulting business on social media. Perhaps you’re a coach who is winning at your email strategy. But I want to talk to you about one strategy that combines all of these into one powerful punch: … Continue reading Thought Leadership Marketing Primer: How to Ace Thought Leadership in 2022
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