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What is Sponsored Content?

A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.

WhatsApp Gives Microsoft, OpenAI, Perplexity The Boot

WhatsApp Gives Microsoft, OpenAI, Perplexity The Boot by Laurie Sullivan , Staff Writer, December 2, 2025 Microsoft has announced that access to Copilot via WhatsApp will end on January 15, 2026. Meta Platforms, parent company of WhatsApp, will prohibit the use of general purpose AI chatbots — including OpenAI’s ChatGPT, and Perplexity AI — through … Continue reading WhatsApp Gives Microsoft, OpenAI, Perplexity The Boot

AI is turning personalization into a two-way conversation

From automotive to beauty and travel, AI is enabling brands to generate bespoke content and experiences with customers instead of for them. John Premkumar on December 1, 2025   The future of marketing isn’t just personalized — it’s participatory. As AI advances, leading brands are discovering that its real power isn’t in replacing human creativity … Continue reading AI is turning personalization into a two-way conversation