A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Latest Posts
How to Give Negative Feedback to a Coworker
Hi, Welcome Personal Branding Blog — March 13, 2019 — March 13, 2019 Unfortunately, managers do not always give positive feedback and sometimes they need to deliver negative feedback as well in order to keep all of the employees on track and help them reach their full potential. Although giving negative feedback is not an … Continue reading How to Give Negative Feedback to a Coworker
LinkedIn Advertising Cheatsheet
Mary Lister — March 13, 2019 — March 13, 2019 We’ve heard a lot of moaning and complaining about LinkedIn not working. We’ll admit it: unlike Facebook, LinkedIn is not for every business. But that doesn’t mean that it isn’t useful. There are tons of B2B marketers out there leveraging the platform to spread brand … Continue reading LinkedIn Advertising Cheatsheet
Creating a Custom Website Without An Agency
Laura Troyani — March 13, 2019 Follow @PlanBeyond — March 13, 2019 We live in a Google, Yelp and Facebook world, which means your business needs a website to survive. Yet research has found that less than two-thirds of small businesses have websites. Thankfully, over half of those small business owners without websites say building … Continue reading Creating a Custom Website Without An Agency
TV ad platforms have some catching up to do
There are lessons from models like Facebook that TV platforms can learn from to adapt and realize their catch-up growth potential. Nathan Labenz on March 13, 2019 Predictions about the future of TV abound – and with good reason. The average American spends early a third of their waking hours watching TV – roughly five times more … Continue reading TV ad platforms have some catching up to do
Marketers say they’ll adapt to a changing Facebook
Brands will have to adjust, say marketers, but they see benefits in Facebook’s future vision of privacy, messaging. Amy Gesenhues on March 13, 2019 Last week, Facebook CEO Mark Zuckerberg shared his vision for the company’s coming privacy-focused, unified messaging and social networking platform. The CEO said, in the coming years, Facebook plans to rebuild … Continue reading Marketers say they’ll adapt to a changing Facebook
The First Steps to Creating a True Cross-Channel Advertising Strategy
Maria Breaux — March 13, 2019 — March 13, 2019 Before you begin to investigate tactics for implementing an effective cross-channel advertising strategy, it’s important to take a broad view of your goals, data, and business. In this article, we look at the necessary elements you should have in place before getting tactical with your … Continue reading The First Steps to Creating a True Cross-Channel Advertising Strategy
How to Walk the Tightrope Between Consistency and Growth
Daniel Codella — March 13, 2019 Follow @mrcodella — March 13, 2019 Things that grow change. It’s a universal truth that applies to our bodies, plants, and yes, even organizations. As head count rises, maintaining a company’s culture and aligning people with its values gets harder. The effects of Dunbar’s number kick in. Rules, policies, … Continue reading How to Walk the Tightrope Between Consistency and Growth
90% of Your Emails Are Being Opened on a Phone
Zach Heller — March 8, 2019 Follow @zheller — March 8, 2019 The latest email stats are in, and the shift to mobile has only continued. The latest analyses show that 59% of all emails are opened on a mobile device. This number has been steadily rising over the last decade, up from just 25% … Continue reading 90% of Your Emails Are Being Opened on a Phone
6 Tips That Can Drastically Improve Your Website’s User Experience
Dana Kachan — March 13, 2019 Follow @DanaKachan — March 13, 2019 Did you know that, according to a recent study, 79% of people who don’t like what they see on your website are going to go back and look for another one? That’s right, 8 out 10 visitors are unlikely to go through your … Continue reading 6 Tips That Can Drastically Improve Your Website’s User Experience
What Marketing Channels Work For Small Businesses
Mario Peshev — March 13, 2019 Follow @no_fear_inc — March 13, 2019 Marketing a small business is dependent on context – I’ll go over some of the considerations for different fields. It’s crucial to establish the type of business, it’s target audience, the value proposition (in terms of services or products sold) and the most … Continue reading What Marketing Channels Work For Small Businesses
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