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14,106 martech tools reveal 3 trends you should master

What you need to know about martech consolidation, atomization of specialist tools and the untapped potential of generative AI in martech stacks. Frans Riemersma on May 7, 2024   The martech landscape continues to expand relentlessly, year after year. In 2024, this translates to a compound annual growth rate (CAGR) of 41.8%, marking an astounding … Continue reading 14,106 martech tools reveal 3 trends you should master

Navigating soft skills in the age of AI: The key to successful hiring, engagement, and retention

 May 07, 2024 Navigating soft skills in the age of AI: The key to successful hiring, engagement, and retention The integration of AI in talent acquisition, paired with a steadfast focus on soft skills, presents a balanced approach to hiring and developing talent. The Fast Company Executive Board is a private, fee-based network of influential … Continue reading Navigating soft skills in the age of AI: The key to successful hiring, engagement, and retention

Why these 3 employees decided to go back to the office full time

May 07, 2024 Why these 3 employees decided to go back to the office full time The return to office debate often pits employees against bosses, but some workers are choosing to go back to the office. Here’s why. BY Lisa Rabasca Roepe As soon as the COVID-19 vaccine became available, some companies started mandating that … Continue reading Why these 3 employees decided to go back to the office full time

Navigating personalization vs. privacy: 3 tips for delivering win-win customer experiences

Tactics to build customer trust in your marketing through transparent data practices and consent-driven personalization. Sam Shennan on May 6, 2024     Recently, marketers have been stuck in a bit of a Catch-22. Personalization is at the forefront; it’s an expectation for customers and has become one of the most powerful tools in the … Continue reading Navigating personalization vs. privacy: 3 tips for delivering win-win customer experiences

Your employees are freaking out over performance reviews. Here’s how to make them less stressful

May 07, 2024 Your employees are freaking out over performance reviews. Here’s how to make them less stressful Stress hormones spike in the weeks before a performance evaluation. This chief people officer says this doesn’t have to be the case. BY Livia Martini These days, performance reviews are getting a bad rap. They’re described as “awful,” … Continue reading Your employees are freaking out over performance reviews. Here’s how to make them less stressful