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What is Sponsored Content?

A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.

WPP’s AI Targeting Tech (And Others) Complicate Proposed Privacy Bill

WPP AI Targeting Tech Complicates Proposed Privacy Bill by Laurie Sullivan , Staff Writer, April 23, 2026 House Republicans introduced Wednesday a privacy bill draft that would override existing local laws in about 20 states, and would not require businesses to allow consumers to opt-out of certain forms of online ad targeting. Technology, however, will complicate this … Continue reading WPP’s AI Targeting Tech (And Others) Complicate Proposed Privacy Bill

Gov. Hochul bans insider prediction market trades for New York State workers

Gov. Hochul bans insider prediction market trades for New York State workers Suswati Basu     New York Gov. Kathy Hochul has signed an executive order blocking state workers from using confidential government information to make money on prediction markets, calling the practice a threat to public trust. The order was signed on Wednesday (April … Continue reading Gov. Hochul bans insider prediction market trades for New York State workers

Caesars faces new lawsuit after second alleged data security breach claims

Caesars faces new lawsuit after second alleged data security breach claims Suswati Basu     Caesars Entertainment is now facing a proposed federal class action that says the casino and hotel company failed to protect customer information during a second cyber incident, coming after its widely reported 2023 breach. The case was filed in Nevada … Continue reading Caesars faces new lawsuit after second alleged data security breach claims

Apple TV’s upcoming For All Mankind spinoff Star City oozes Cold War-era paranoia

Apple TV’s upcoming For All Mankind spinoff Star City oozes Cold War-era paranoia The streamer just released a full trailer for the show, which premieres on May 29. By Lawrence Bonk April 23, 2026   Apple TV Apple TV just dropped a real-deal trailer for Star City, after releasing a short teaser earlier this year. It’s … Continue reading Apple TV’s upcoming For All Mankind spinoff Star City oozes Cold War-era paranoia

This Buc-ee’s candy is going viral—and resellers are already flipping it for 4x the price

April 23, 2026 This Buc-ee’s candy is going viral—and resellers are already flipping it for 4 times the price BY Anna-Louise Jackson Thanks to social media, a new legion of fans is discovering something new to love at Buc-ee’s: the OverBite. Though it’s been on the shelves at Buc-ee’s for several years, the hockey puck-shaped, chocolate-covered … Continue reading This Buc-ee’s candy is going viral—and resellers are already flipping it for 4x the price

This autonomous welding robot may be the future of advanced manufacturing

April 23, 2026 This autonomous welding robot may be the future of advanced manufacturing BY Patrick Sisson The United States’ advanced manufacturing future may have an unexpected limiting factor: a dire shortage of welders. While venture capital has placed big bets on a cutting-edge future of data centers, defense tech, and robotics, actually making the physical … Continue reading This autonomous welding robot may be the future of advanced manufacturing

How to choose the right research partner and get better B2B results

Not all partners deliver. Learn how to evaluate audience access, subject matter expertise, and distribution commitment before you commit. By Lisa Shaw   Published on April 22, 2026   The first research campaign I managed for a client was… disappointing. A third-party vendor designed the survey and fielded it to their panels. We knew exactly … Continue reading How to choose the right research partner and get better B2B results

Over a third of men have blamed a female colleague’s behavior on ‘hormones’

April 23, 2026 Over a third of men have blamed a female colleague’s behavior on ‘hormones’ BY Sarah Bregel   Women face discrimination on several different fronts at work. They are 14% less likely to be promoted than their male colleagues. They still face pay gaps. And they suffer professionally for being caregivers at home, facing … Continue reading Over a third of men have blamed a female colleague’s behavior on ‘hormones’