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Latest Posts
Why founders should never use AI-generated pitch decks
Hi, Welcome Welcome back August 19, 2026 Why founders should never use AI-generated pitch decks BY Leslie Feinzaig I start my work weeks with deck reviews. Every Monday morning, in advance of our weekly fund meeting, I look at all the decks that entrepreneurs submitted through our website in the past week. Every deck gets a … Continue reading Why founders should never use AI-generated pitch decks
IAB updates standard for disclosing AI in ads
IAB’s updated framework draws the AI disclosure line around what changes consumer perceptions of authenticity, identity, and what’s real. By Constantine von Hoffman Published on August 18, 2026 The IAB released Version 2 of its “AI Transparency and Disclosure Framework” today, updating its guidance for when advertisers, agencies, publishers, platforms, and technology companies … Continue reading IAB updates standard for disclosing AI in ads
How to ask people for help landing a job and actually get a response
August 19, 2026 How to ask people for help landing a job and actually get a response BY Anish Lalchandani “I am actively looking for a job. Can you let me know if you see something relevant?” If you have recently been laid off, are worried about your current role, or are proactively looking for your … Continue reading How to ask people for help landing a job and actually get a response
AI visibility index shows which brands are disappearing
Some brands dominate Google yet barely surface in AI answers. Here’s where traditional authority and AI recall diverge. By Kelsey Libert Published on August 18, 2026 Some of the brands with the strongest SEO footprints barely appear in AI answers. Others with much smaller search footprints show up again and again. Fractl analyzed how consistently … Continue reading AI visibility index shows which brands are disappearing
Novig sues Wisconsin officials over sports event contract enforcement
Novig sues Wisconsin officials over sports event contract enforcement Suswati Basu Novig has taken Wisconsin officials to federal court, aiming to prevent the state from using its gambling laws against sports event contracts available through the company’s federally supervised exchange. Ludlow Exchange LLC, operating as Novig, lodged the case Friday (August 14) in … Continue reading Novig sues Wisconsin officials over sports event contract enforcement
The next AI opportunity is deciding where to spend
AI is moving deeper into media buying and budget allocation, helping marketers put more of their spending into what’s working. By John Premkumar Published on August 17, 2026 AI is giving marketers more ways to change where money goes while a campaign is still running. Media bids, creative, targeting, channel mix, and budget … Continue reading The next AI opportunity is deciding where to spend
What to do if your biggest client is a risk to your solo business
August 18, 2026 What to do if your biggest client is a risk to your solo business BY Anna Burgess Yang Every year, I look at how much money I earn from each client. Some years, my earnings are very skewed toward one client (or two). If something had happened to that working relationship, my year … Continue reading What to do if your biggest client is a risk to your solo business
ANA Urges Retail Media Framework, Measurement Consistency
ANA Urges Retail Media Framework, Measurement Consistency by Laurie Sullivan , Staff Writer, August 18, 2026 Retail and commerce media account for a large and growing share of marketers’ media mix, but measurement practices have lagged making it difficult to prove ROI and other campaign outcomes. An Association of National advertisers (ANA) member report — … Continue reading ANA Urges Retail Media Framework, Measurement Consistency
AI Optimization: The 4 Core Areas Brands Need to Win in AI Search
AI Optimization: The 4 Core Areas Brands Need to Win in AI Search Wisam AbdulazizAug 17, 2026 Search is changing. Google AI Overviews, AI Mode, ChatGPT, Gemini, Claude, and other AI-powered experiences increasingly answer questions directly instead of simply presenting a list of websites. That creates a new challenge for marketers: … Continue reading AI Optimization: The 4 Core Areas Brands Need to Win in AI Search
Why buyers hate your multi-year software overhaul
B2B buyers are growing more risk-averse. Here is how to restructure engineering and pitches around modular API integration models. By MarTechBot Published on August 17, 2026 In MarTech’s “MarTechBot explains it all” feature, we pose a marketing question to our very own MarTechBot, which is trained on the MarTech website archives and has … Continue reading Why buyers hate your multi-year software overhaul
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