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HR’s Role in Building a Competitive Benefits Package

Matt Jarzynski — January 17, 2019 — January 17, 2019 geralt / Pixabay What’s your recruiting strategy? Today’s low unemployment rates have created strong competition between SMBs, leaving many to dig deeper into the pocketbook to offer higher compensation. However, successful recruiting takes more than money; it takes a compelling total rewards package that emphasizes … Continue reading HR’s Role in Building a Competitive Benefits Package

The 4 Most Important Lessons I’ve Learned as an Entrepreneur

Matt Wasserlauf — January 17, 2019 — January 17, 2019 One of the greatest lessons I ever learned about being an entrepreneur I learned in college. But it wasn’t from the classroom. And it came from failure. During my junior year at Indiana University, I was on spring break in Sarasota, Florida when I met … Continue reading The 4 Most Important Lessons I’ve Learned as an Entrepreneur

Employee Retention and Engagement: A Quick Guide for Employers

Ibrahim Kareem — January 17, 2019 Follow @IbrahimOKareem — January 17, 2019 Over the last decade or so, the engagement and retention of employees have been an area of focus for a majority of businesses around the world. Many organisations are actively working on developing strategies to help them get the most of their employees. … Continue reading Employee Retention and Engagement: A Quick Guide for Employers

12 of Our Most Effective Marketing Tips to Skyrocket Sales

Patricia Wilson — January 17, 2019 — January 17, 2019 According to the State of Inbound 2018 report, selling is the aspect that most companies prioritize. 69% of the respondents identified “converting contacts/leads to customers” as their top marketing goal. (Image. Source) Are you achieving that goal? Truth be told, there’s always space for getting … Continue reading 12 of Our Most Effective Marketing Tips to Skyrocket Sales

Crawl, walk, run and fly: The 4 stages of scaling website analytics

Identify where you are with your data practices and learn how to get to the next stage of your website analytics process. Jeffery Cheal on January 17, 2019  It can be intimidating to tackle the challenge of big data. While some tech-thinking companies have led the charge toward analytics, metrics and measurement, many companies are … Continue reading Crawl, walk, run and fly: The 4 stages of scaling website analytics

The 12 Most Profitable E-Commerce Marketing Emails

Steve Faber — January 17, 2019 Follow @marketingunlock — January 17, 2019 The “Dirty Dozen” E-Commerce Marketing Emails That Drive Revenue Email and E-commerce create a powerful marketing and sales machine that’s more than the sum of their parts. E-mail is often the missing ingredient that kicks your store’s earnings into high gear. Better still, … Continue reading The 12 Most Profitable E-Commerce Marketing Emails

What working with tech brands taught me about the future of agencies

As brands become more tech-integrated and act more like nimble startups, agencies must provide the agility, velocity and production processes to be successful. Ming Chan on January 17, 2019  For agencies, tech companies have always posed a unique challenge. Besides educating audiences about complicated technology-related products, agencies also need to excel at traditional marketing – … Continue reading What working with tech brands taught me about the future of agencies

Key Things Worth Analyzing in Your Competitor’s PPC Strategies

Ritu Sharma — January 16, 2019 Follow @realritusharma — January 16, 2019 Analyzing your competitors pay per click strategies is just as important as an athlete constantly looking over his shoulders in a race. You probably have seen athletes in a 100 Meter dash constantly looking over their shoulders. Do you know how important that … Continue reading Key Things Worth Analyzing in Your Competitor’s PPC Strategies