A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Latest Posts
What is coffee badging? How some hybrid employees are finding a new way to quiet quit
Hi, Welcome Welcome back July 17, 2024 What is coffee badging? How some hybrid employees are finding a new way to quiet quit Some companies with in-office mandates are beginning to implement minimum-hour requirements following a trend of employees staying for the least amount of time they can get away with. BY Lydia Gerike As some … Continue reading What is coffee badging? How some hybrid employees are finding a new way to quiet quit
SCOTUS ruling makes it easier to challenge federal ad regulations
Ending a policy requiring judges to defer to regulators’ interpretations makes more lawsuits a certainty and deciding those cases more difficult. Constantine von Hoffman on July 17, 2024 U.S. Supreme Court rulings don’t often impact marketing, but a decision handed down last month likely will. Lober v. Raimondo sharply curtails the power of federal … Continue reading SCOTUS ruling makes it easier to challenge federal ad regulations
ByteDance has to keep the EU’s gatekeeper label under the Digital Markets Act
July 17, 2024 ByteDance has to keep the EU’s gatekeeper label under the Digital Markets Act TikTok owner ByteDance on Wednesday lost its court challenge against its designation as a gatekeeper under landmark European Union rules, in a boost for antitrust regulators seeking to curb the power of Big Tech. Under the EU Digital Markets … Continue reading ByteDance has to keep the EU’s gatekeeper label under the Digital Markets Act
Google Performance During A Surge Of Ad Requests
Did Google Performance Falter During A Surge Of Ad Requests? by Laurie Sullivan , Staff Writer @lauriesullivan, July 17, 2024 During the weekend, it appears that Google used a backup plan to fulfill bid and advertising requests when its search engine and network of publisher websites became overloaded by the number of people seeking information on … Continue reading Google Performance During A Surge Of Ad Requests
Earning $300K but not feeling wealthy? You’re not alone
July 17, 2024 Earning $300K but not feeling wealthy? You’re not alone The salary puts earners in the top 3% in the United States BY Shalene Gupta What does it mean to be rich? That answer might change depending on who you ask. Jenius Bank, the digital division of SMBC Manubank, surveyed over 4,000 Americans between … Continue reading Earning $300K but not feeling wealthy? You’re not alone
Optimizely launches new SaaS CMS
Optimizely makes its headless CMS offering fully available as a SaaS option. Kim Davis on July 17, 2024 Digital experience platform Optimizely has launched a new SaaS CMS while vowing continued support for its PaaS CMS. The new CMS is headless by design and incorporates a new Visual Builder, a user-friendly interface allowing content … Continue reading Optimizely launches new SaaS CMS
How do I give feedback to my boss?
July 17, 2024 How do I give feedback to my boss? A smart manager will see your feedback as a gift, because most never get feedback on their job performance. BY Kathleen Davis Welcome to Pressing Questions, Fast Company’s work-life advice column. Every week, deputy editor Kathleen Davis, host of The New Way We Work podcast, will answer the biggest … Continue reading How do I give feedback to my boss?
Digital video ad spend sees 16% increase this year
IAB report finds more money moving to digital video advertising even as measurement problems persist. Constantine von Hoffman on July 16, 2024 Marketers continue to move money into digital video despite significant doubts about audience measurement, according to a new report from the IAB. Digital video ad spending is expected to be more than … Continue reading Digital video ad spend sees 16% increase this year
Why couples should consider staggered retirements
July 16, 2024 Why couples should consider staggered retirements In addition to the financial ramifications of staggered retirement, there are the emotional ones as well, including how couples feel about one partner still working and the other tapping on their shoulder wanting to take a trip somewhere. BY Reuters When you envision retirement with a partner, … Continue reading Why couples should consider staggered retirements
Amazon Prime Day Featured Brands See Boost In Search Interest
Amazon Prime Day Featured Brands See Boost In Search Interest by Laurie Sullivan , Staff Writer @lauriesullivan, July 16, 2024 Analysis from Captify on Tuesday shows an increase in searches including the brand name and Amazon in search keywords, suggesting a high purchase intent for consumers who seek these brands. Samsonite (up 407%), Dyson (up 305%), Crest (up … Continue reading Amazon Prime Day Featured Brands See Boost In Search Interest
Random Posts
BAYC Film Trilogy to be made by Coinbase
3 ways to boost digital marketing ROI while reducing carbon footprint
Yahoo Gemini Adds Custom Audiences For In-App Actions And CPA Target Optimization
Website Planning for a Fantastic First Impression and Increased Engagement
Thinking About Diversity and Inclusion
3 Common Misconceptions About the SEO Benefits of Multiple Websites
How Leaders Can Protect Employee Wellbeing During COVID-19
Expert Forecast: What’s Ahead for SEO in 2017
