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What is Sponsored Content?

A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.

Google’s AI Imperative: A New Era for Advertisers Entering 2026

Hi, Welcome Welcome back Google’s AI Imperative: A New Era for Advertisers Entering 2026 by Laurie Sullivan , Staff Writer, December 8, 2025 Innovation from Google in 2025 positioned brands to tackle what comes next with greater transparency and capabilities. Some of those include global expansion of ads in AI Overviews, AI Max for Search, … Continue reading Google’s AI Imperative: A New Era for Advertisers Entering 2026

Want to future-proof your job? Start protecting your focus time

December 08, 2025 Want to future-proof your job? Start protecting your focus time span>span]:whitespace-nowrap”>The next big meeting on your calendar might not have any other attendees—it might just be you. A growing number of high-performing leaders, including managers at Google and other Fortune 100 companies, are carving out protected “focus blocks” and treating them like … Continue reading Want to future-proof your job? Start protecting your focus time

Kalshi sues Connecticut Department of Consumer Protection

Kalshi sues Connecticut Department of Consumer Protection Sophie Atkinson     The prediction market company Kalshi has sued the Connecticut Department of Consumer Protection over a cease-and-desist order that was issued on 3 December. “The Connecticut Department of Consumer Protection seeks to prevent Plaintiff KalshiEX LLC (“Kalshi”) from offering event contracts for trading on its … Continue reading Kalshi sues Connecticut Department of Consumer Protection

The ‘Mad Men’ are dead! Long live the new advertising lions!

December 06, 2025 The ‘Mad Men’ are dead! Long live the new advertising lions! It’s been an unprecedented and brutal week for the advertising industry. The finalization of Omnicom Group’s $ 13 billion acquisition of Interpublic Group (IPG) (the biggest takeover in advertising history) is affecting tens of thousands of workers—most immediately the 4,000 expected … Continue reading The ‘Mad Men’ are dead! Long live the new advertising lions!

Amazon takes aim at data silos and lengthy workflows with Quick Suite

Buried in messy data silos? Amazon wants agentic AI to connect your stack so you can focus on insights, not integration headaches. Mike Pastore on December 5, 2025   Despite generating more data than ever before, marketing teams continue to struggle with making their data accessible and usable. The persistent issues of data silos and … Continue reading Amazon takes aim at data silos and lengthy workflows with Quick Suite