A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Latest Posts
What efficiency-first martech gets wrong about creativity
Hi, Welcome Welcome back Efficiency metrics show output and speed, not creative health. Martech needs new ways to measure how technology impacts people and ideas. Steve Bevilacqua on December 22, 2025 For years, marketers have evaluated their martech stacks using hard metrics like lead generation, behavioral tracking and operational efficiency. Dashboards tell us whether … Continue reading What efficiency-first martech gets wrong about creativity
Tech is not the sexy job it used to be
December 22, 2025 Tech is not the sexy job it used to be In November, Apple laid off dozens of sales employees in a rather unexpected move for the tech giant. Apple is the rare tech company that has steered clear of mass layoffs, particularly among its peers in the trillion-dollar club. The layoffs “came … Continue reading Tech is not the sexy job it used to be
Costco’s newest membership perk isn’t impressing its customers
December 21, 2025 Costco’s newest membership perk isn’t impressing its customers
Why approved web pages still don’t go live and how AI bridges the gap
AI removes the handoffs between design systems, CMS, data platforms and compliance that turn simple launches into months-long projects. Gene De Libero on December 18, 2025 Design moves fast. Launch does not. By 2026, generative AI will significantly alter 70% of the design and development effort for new web applications — not by … Continue reading Why approved web pages still don’t go live and how AI bridges the gap
Marketing mix modeling has a usage problem, not a tech problem
Marketing mix models often fail because insights stop at analysis. Here’s what it takes to turn MMM into a decision-driving capability. Angelina Eng on December 18, 2025 Marketing mix models aim to answer the marketer’s billion-dollar question: where should you spend your budget? Yet most organizations build models and still struggle to translate their … Continue reading Marketing mix modeling has a usage problem, not a tech problem
The most important year-end metrics aren’t on your balance sheet
December 21, 2025 The most important year-end metrics aren’t on your balance sheet
From SEO to GEO: How marketing leaders stay visible in AI-driven search by Contentful
Here are four ways to evolve your SEO strategy and boost visibility in AI-powered search. Contentful on December 19, 2025 Does it feel like your organic traffic is disappearing? You aren’t imagining it. AI Overviews and answer engines are sidelining classic SEO results. To stay visible, brands need to adapt – fast. The good … Continue reading From SEO to GEO: How marketing leaders stay visible in AI-driven search by Contentful
How CreativeOps keeps AI-driven content from stalling
More AI output means more pressure on reviews and approvals. CreativeOps provides the structure teams need to keep quality and velocity aligned. Stephanie Trovato on December 19, 2025 Your team finally rolled out AI tools across the content pipeline. Everyone expected campaigns to move faster and creative bottlenecks to fade. Instead, the slowdown took … Continue reading How CreativeOps keeps AI-driven content from stalling
How leaders can bridge the gap between vision and execution
December 20, 2025 How leaders can bridge the gap between vision and execution
YouTube: Major Gap In Podcast Video Ad Performance
YouTube: Major Gap In Podcast Video Ad Performance by Laurie Sullivan , Staff Writer, December 19, 2025 Oxford Road, a Los Angeles-based advertising agency specializing in audio, released a study this week suggesting YouTube’s podcasting dominance might come with a heavy cost for brand advertisers. The Los Angeles-based agency worked with Podscribe, an independent platform for podcast and … Continue reading YouTube: Major Gap In Podcast Video Ad Performance
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