A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Latest Posts
Marketing’s AI challenge goes beyond adoption
Hi, Welcome Welcome back Researchers found marketers value AI’s efficiency but remain concerned about organizational readiness and the profession’s future. By Constantine von Hoffman , Senior Editor, MarTech Published on July 15, 2026 • Last updated on July 15, 2026 • 4 minutes read While marketers find AI a great help, they are increasingly concerned … Continue reading Marketing’s AI challenge goes beyond adoption
Run this AI audit before your next budgeting cycle
Evaluate AI adoption across your marketing team with a practical framework that goes beyond industry benchmarks. By Melissa Reeve Published on July 14, 2026 Most marketing execs I chat with can quote benchmarks, know the latest tools, and keep up with the latest vendor reports. What they can’t tell me is where … Continue reading Run this AI audit before your next budgeting cycle
The great AI layoff is turning into the great AI rehire
July 15, 2026 The great AI layoff is turning into the great AI rehire BY Dan Schawbel For the past two years, a certain kind of corporate announcement has become almost routine. The company cuts staff. The company cites AI. The company moves on. The formula was clean, the earnings calls were tidy, and … Continue reading The great AI layoff is turning into the great AI rehire
The WGA is also suing to block Paramount-Warner Bros. Discovery merger
The WGA is also suing to block Paramount-Warner Bros. Discovery merger It seems some people take issue with one billionaire family overseeing a third of the US’ entertainment media. By Anna Washenko July 14, 2026 Alex Millauer/Shutterstock The Writers Guild of America East and Writers Guild of America West have combined forces for an antitrust … Continue reading The WGA is also suing to block Paramount-Warner Bros. Discovery merger
AI is doing the work. Are your leaders still doing the thinking?
July 15, 2026 AI is doing the work. Are your leaders still doing the thinking? BY Jenny Fernandez and Carly Cooper AI has crossed a threshold. Organizations are no longer simply deploying artificial intelligence as a tool that helps people do their jobs. They are deploying AI as an actor that initiates, executes, and reports back—moving through … Continue reading AI is doing the work. Are your leaders still doing the thinking?
Digital video enters a new era of competition
Digital video now dominates TV ad spending, shifting marketers’ focus from channel selection to targeting, measurement, and AI-powered execution. By Constantine von Hoffman Published on July 14, 2026 U.S. digital video ad spending is expected to reach $ 81.9 billion in 2026, doubling what advertisers spent just five years ago, according to IAB’s … Continue reading Digital video enters a new era of competition
Good, Bad, Ugly Of $110B Paramount-WBD Merger, Lawsuit
Good, Bad, Ugly Of $110B Paramount-WBD Merger, Lawsuit by Laurie Sullivan , Staff Writer, July 14, 2026 The Paramount Pictures arch now stands in the interior of the movie studio complex, but can be seen from Melrose Avenue as a symbol of Hollywood — an iconic landmark that I remember as a kid in the … Continue reading Good, Bad, Ugly Of $110B Paramount-WBD Merger, Lawsuit
Open source made MMM cheaper, not easier
Free tools have lowered the cost of marketing mix modeling, but data quality and human expertise remain the biggest barriers to success. By Ben Vigneron Published on July 14, 2026 Marketing mix modeling is becoming more accessible, but getting started remains a challenge. After several conversations about MMM adoption, I noticed the same question … Continue reading Open source made MMM cheaper, not easier
What’s the difference between active noise canceling and passive?
What’s the difference between active noise canceling and passive? The frustrating science of keeping your ears from doing their job. By Max Miller July 14, 2026 Max Miller for Engadget Active noise canceling headphones and earbuds have skyrocketed in popularity over the past couple of decades, spreading from a niche product popular among frequent fliers … Continue reading What’s the difference between active noise canceling and passive?
People who get promoted do these things differently
July 14, 2026 People who get promoted do these things differently BY Ryan Hawk One of the most common questions I get from young professionals is about promotions. How do you get noticed? What gets you ahead? How do you position yourself for bigger roles? I’ve watched lots of careers develop over the years. Some people … Continue reading People who get promoted do these things differently