A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Latest Posts
How to stop punching the clock at work and have more work-life balance
Hi, Welcome Welcome back December 24, 2025 How to stop punching the clock at work and have more work-life balance span>span]:whitespace-nowrap”>About 1 in 3 Americans make at least one New Year’s resolution, according to Pew Research. While most of these vows focus on weight loss, fitness, and other health-related goals, many fall into a distinct … Continue reading How to stop punching the clock at work and have more work-life balance
TikTok Must Add Search Options, Filters For Ads Per EU Digital Services Act
EU: TikTok Ordered To Add Search, Ad Filters by Laurie Sullivan , Staff Writer, December 24, 2025 TikTok will introduce additional search options and filters, allowing users to find advertisements more easily after the European Commission received a commitment from the U.S.-based company to provide advertising repositories that ensure full transparency around ads on its … Continue reading TikTok Must Add Search Options, Filters For Ads Per EU Digital Services Act
In a world of AI, the smartest leaders lead with heart
December 23, 2025 In a world of AI, the smartest leaders lead with heart
Internet’s Underbelly Connects AI Shopping Shift
How Internet’s Underbelly Connects AI Shopping Shift by Laurie Sullivan , Staff Writer, December 23, 2025 AI agents can scour the web one thousand times faster than a human to find information on products and services. This is prompting brands and retailers to make a fundamental ecommerce shift. “It’s painful to watch an agent try … Continue reading Internet’s Underbelly Connects AI Shopping Shift
U.S. economy shows strong growth in third quarter, Commerce Department says
December 23, 2025 U.S. economy shows strong growth in third quarter, Commerce Department says
The best design books of 2025
December 23, 2025 The best design books of 2025 span>span]:whitespace-nowrap”>It’s easy, for me at least, to be cynical about the state of design. Our visual environment can feel bland, everything from brands to buildings homogenized around similar styles. The ever-impending AI takeover can make the future of this work uncertain. My reading around design this … Continue reading The best design books of 2025
Coinbase agrees to acquire The Clearing Company to expand prediction markets offering
Coinbase agrees to acquire The Clearing Company to expand prediction markets offering Suswati Basu Coinbase is buying The Clearing Company, a startup that focuses on prediction markets, as the crypto exchange looks to broaden its lineup of regulated, onchain products tied to real-world events. The deal comes shortly after Coinbase rolled out prediction … Continue reading Coinbase agrees to acquire The Clearing Company to expand prediction markets offering
Instacart Ends AI Price Test, Why Promotions Won Over Manipulation
Instacart Ends AI Price Test, Why Promotions Won Over Manipulation by Laurie Sullivan , Staff Writer, December 22, 2025 Instacart said on Monday it will end the use of an AI-powered tool that allowed retailers to charge customers different prices for identical items on the grocery delivery platform. The company tested the tool, “Eversight,” that allowed … Continue reading Instacart Ends AI Price Test, Why Promotions Won Over Manipulation
The next big opportunity for health and beauty brands
December 22, 2025 The next big opportunity for health and beauty brands span>span]:whitespace-nowrap”>For most of my career at L’Oréal, I sold confidence in a tube: lipstick. But lipstick isn’t just about applying color to your lips. It’s about identity. Ritual. Power. Beauty has never been superficial. It’s always been about self-esteem, self-confidence, and self-expression, knowing … Continue reading The next big opportunity for health and beauty brands
What efficiency-first martech gets wrong about creativity
Efficiency metrics show output and speed, not creative health. Martech needs new ways to measure how technology impacts people and ideas. Steve Bevilacqua on December 22, 2025 For years, marketers have evaluated their martech stacks using hard metrics like lead generation, behavioral tracking and operational efficiency. Dashboards tell us whether the machine is running … Continue reading What efficiency-first martech gets wrong about creativity