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What is Sponsored Content?

Content Strategy

A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.

High schoolers are building a solution to Boulder’s housing crisis

Housing Crises

  January 07, 2026 High schoolers are building a solution to Boulder’s housing crisis span>span]:whitespace-nowrap”>On the edge of Boulder, Colorado, a remarkable convergence of mutually beneficial collaboration is underway, and it could reshape how housing gets built, who builds it, and who is able to afford it. This is all happening inside BoulderMOD, a new … Continue reading High schoolers are building a solution to Boulder’s housing crisis →

SGLA pushes for sweepstakes regulation over an outright ban in Indiana

Regulations

SGLA pushes for sweepstakes regulation over an outright ban in Indiana Rachael Davies   Suswati Basu     The Social Gaming Leadership Alliance (SGLA) is urging Indiana lawmakers to rethink a sweepstakes ban, pushing instead for regulation. Testimony on Indiana House Bill 1052 was heard on January 5, sparking a new push from the SGLA … Continue reading SGLA pushes for sweepstakes regulation over an outright ban in Indiana →

Who Would Have Predicted This: Google Opens Once-Prohibited Ad Market

Google Advertisement

Who Would Have Predicted This: Google Opens Once-Prohibited Ad Market by Laurie Sullivan , Staff Writer, January 6, 2026 Google has quietly redrawn its rules around advertising based on the types of companies that can and cannot run ads on its platforms. One category until now has largely remained off limits. This updated policy will … Continue reading Who Would Have Predicted This: Google Opens Once-Prohibited Ad Market →

IAB releases agentic AI roadmap for digital advertising

Labs Reviews

The roadmap shows how digital advertising can scale AI-driven execution with existing standards rather than rebuilding the ecosystem from scratch. By Constantine von Hoffman ,     January 6, 2026 IAB Tech Lab released an agentic roadmap outlining how the digital advertising industry can scale agentic buying and selling without tearing down what already works. … Continue reading IAB releases agentic AI roadmap for digital advertising →

Polymarket launches real estate and housing prediction markets onto platform via Parcl

Housing Market

Polymarket launches real estate and housing prediction markets onto platform via Parcl Sophie Atkinson   Suswati Basu     Polymarket is entering into a new world as it signs a partnership with Parcl to bring real estate and housing prediction markets to life. The duo will see Parcl’s daily housing prices indices brought into a … Continue reading Polymarket launches real estate and housing prediction markets onto platform via Parcl →

The U.K. just banned junk food ads before 9 p.m. and across the internet

Advertisement Under Legal

January 05, 2026 The U.K. just banned junk food ads before 9 p.m. and across the internet span>span]:whitespace-nowrap”>For Americans, the idea of watching live television without the constant barrage of commercials for prescription medications and junk food might seem foreign. That’s now the norm in the United Kingdom. Starting on Monday, a ban has gone … Continue reading The U.K. just banned junk food ads before 9 p.m. and across the internet →

The case for and against CTV in 2026 B2B marketing budgets

CTV Advertisement

As B2B teams plan for 2026, CTV presents both upside and risk depending on goals, timelines and internal readiness. Sean Nowlin on January 5, 2026   I’ve written extensively about CTV, often to help marketers recognize when the channel is not the right investment. While CTV remains relatively under-adopted in B2B, interest is growing as … Continue reading The case for and against CTV in 2026 B2B marketing budgets →

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