A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Latest Posts
Bryson DeChambeau has signed a partnership with Kalshi
Bryson DeChambeau has signed a partnership with Kalshi Ross Kilvington Suswati Basu LIV Golf star Bryson DeChambeau has signed a deal to partner with Kalshi and thus becomes the first athlete to do so. Throughout the 2026 LIV Golf season, DeChambeau will feature in television adverts, social media campaigns and other promotional … Continue reading Bryson DeChambeau has signed a partnership with Kalshi
Companies aren’t looking for storytellers. They’re looking for meaning.
Companies are struggling to make sense of what their stories mean, to whom and why it matters. By Kath Pay January 14, 2026 The Wall Street Journal‘s recent story, “Companies are Desperately Seeking Storytellers,” lit up LinkedIn the day it was published. Marketer reactions were heated – and split right down the middle. Some … Continue reading Companies aren’t looking for storytellers. They’re looking for meaning.
Verizon outage: Voice and data services down for many customers
Verizon says its service is back after a 10-hour outage Verizon customers’ issues appeared to be concentrated in the eastern United States. Ian Carlos Campbell UpdatedThu, January 15, 2026 Smith Collection/Gado via Getty Images Verizon’s network is experiencing technical issues that are impacting calls and wireless data. Verizon customers on X have reported seeing … Continue reading Verizon outage: Voice and data services down for many customers
‘Dilbert’ taught white-collar workers how to talk about hating work
January 14, 2026 ‘Dilbert’ taught white-collar workers how to talk about hating work
Google Will Know You Better Than You Know Yourself
Google Will Know You Better Than You Know Yourself by Laurie Sullivan , Staff Writer, January 14, 2026 An ecosystem of consumer apps and what seems like billions of interactions daily has given Google an advantage to make its Gemini app the smartest personal assistant. Google on Wednesday introduced a beta feature called “Personal Intelligence” … Continue reading Google Will Know You Better Than You Know Yourself
This billionaire tax proposal has tech titans threatening to leave California
January 14, 2026 This billionaire tax proposal has tech titans threatening to leave California
5 ways to strengthen your brand in the age of AI
As AI interprets your brand to customers, clear, consistent messaging across every channel is essential to staying visible and competitive. By Constance Chen January 13, 2026 AI has been changing the way users search for and interact with information, as well as how they discover and engage with brands. Today, users increasingly rely … Continue reading 5 ways to strengthen your brand in the age of AI
Meta has closed three VR studios as part of its metaverse cuts
Meta has closed three VR studios as part of its metaverse cuts The company has axed Armature, Sanzaru and Twisted Pixel; Supernatural won’t be getting any new content. Karissa Bell UpdatedWed, January 14, 2026 BARCELONA, SPAIN – MARCH 06: Women use the Meta Quest 3 at Mobile Congress 2025 on March 06, 2025 in … Continue reading Meta has closed three VR studios as part of its metaverse cuts
Your employees aren’t disengaged. They’re fed up
January 14, 2026 Your employees aren’t disengaged. They’re fed up
AI-Built Ads: Will Super Bowl Fans Accept Or Reject?
AI-Built Ads: Will Super Bowl Fans Accept Or Reject? by Laurie Sullivan , Staff Writer, January 13, 2026 Svedka vodka primarily used artificial intelligence (AI) to create an advertisement featuring its “Fembot” mascot in the brand’s first Super Bowl commercial, scheduled to air Feb. 8. The brand is owned by Sazerac, acquired by Constellation Brands in … Continue reading AI-Built Ads: Will Super Bowl Fans Accept Or Reject?