A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
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Personality tests might be derailing your leaders
Hi, Welcome Welcome back August 15, 2024 Personality tests might be derailing your leaders There’s a surge in organizations turning to personality tests to assess and develop leadership. Although they can reveal crucial insight, they can just as easily be misused. BY Matt Paese “I honestly don’t know how I became this person.” This anguished remark … Continue reading Personality tests might be derailing your leaders
7 strategies for getting the most from your martech stack
20% of your tools drive 80% of your results, but how do you determine which tools they are? Gene De Libero on August 14, 2024 This is the second part of a series on using the 80%/20% rule to get the most from your martech stack. The first part is here. The Pareto Principle … Continue reading 7 strategies for getting the most from your martech stack
Google Living Microsoft’s 20th-Century Nightmare
Google Living Microsoft’s 20th-Century Nightmare by Laurie Sullivan , Staff Writer @lauriesullivan, August 14, 2024 Will the U.S. Justice Department force Google’s parent Alphabet to shed at least one of its business units? It could take years for any type of breakup to be finalized. The ad industry has been batting around that possibility for years. … Continue reading Google Living Microsoft’s 20th-Century Nightmare
A looming U.S. seaport strike could delay cargo for weeks or months
August 14, 2024 A looming U.S. seaport strike could delay cargo for weeks or months Retailers like Walmart and other importers have been rushing goods in ahead of the September 30 expiration of the union contract covering some 45,000 dockworkers at three dozen U.S. seaports. BY Reuters A potential strike at U.S. seaports on the … Continue reading A looming U.S. seaport strike could delay cargo for weeks or months
X adds passkey logins for Android users
X adds passkey logins for Android users Keep those tweets secure. anna washenko Thu, Aug 15, 2024 X adds passkey logins for Android users X announced today that it is rolling out support for passkeys on its Android app. The social media platform formerly known as Twitter introduced this security option for … Continue reading X adds passkey logins for Android users
Inflation just hit a key milestone. Here’s what that means for your bank account
August 14, 2024 Inflation just hit a key milestone. Here’s what that means for your bank account Don’t expect sky-high grocery prices to come down—but the news could signal financial relief for consumers in other ways. BY Anna-Louise Jackson It’s not just the temperatures that are starting to cool—after about two years of red-hot price … Continue reading Inflation just hit a key milestone. Here’s what that means for your bank account
Email marketers sharpen deliverability tactics at MailCon
Experts from Google and across the email marketing landscape offered strategies in the “post-Yahoogle” era. Chris Wood on August 14, 2024 Left to right: Lilit Davtyan, CEO, Phonexa and Kristen Haines, CEO, MailCon kick off MailCon New York 2024. Image: MailCon. A year of changes requires a shift in tactics for email marketers. At the … Continue reading Email marketers sharpen deliverability tactics at MailCon
CEO’s politics a deal-breaker for 40% of Gen Z and millennial employees, study shows
August 14, 2024 CEO’s politics a deal-breaker for 40% of Gen Z and millennial employees, study shows That said, the majority of workers would rather not talk about politics in the workplace. BY Michael Grothaus We’re less than three months away from Election Day in America, which is shaping up to be one of the most … Continue reading CEO’s politics a deal-breaker for 40% of Gen Z and millennial employees, study shows
AI labeled the ‘new, advanced form of plagiarism’ as a Wyoming reporter causes a scandal
August 14, 2024 AI labeled the ‘new, advanced form of plagiarism’ as a Wyoming reporter causes a scandal Cody Enterprise Editor Chris Bacon said he “failed to catch” the AI copy and false quotes. BY Associated Press A quote from Wyoming’s governor and a local prosecutor were the first things that seemed slightly off to Powell … Continue reading AI labeled the ‘new, advanced form of plagiarism’ as a Wyoming reporter causes a scandal
How to gear up email for a strong finish to 2024
In the coming months, your emails will be competing against political campaigns and your competitors for consumers’ attention. Ryan Phelan on August 14, 2024 I’m still buzzing from a call a few days ago with a marketer working for a well-known Western university. These calls are always energizing because we talk about people’s struggles, … Continue reading How to gear up email for a strong finish to 2024
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