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What is Sponsored Content?

A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.

Advertisers may finally see who really touches their bid requests

IAB Tech Lab’s proposed SupplyChain v1.1 update could give advertisers a clearer view of every company that touches a programmatic bid request. By Constantine von Hoffman   Published on June 23, 2026   For years, programmatic buyers could see who got paid in a transaction. They rarely saw every company that handled a bid request … Continue reading Advertisers may finally see who really touches their bid requests

The personal brand trap: Why humans shouldn’t think of themselves as brands

June 24, 2026 The personal brand trap: Why humans shouldn’t think of themselves as brands BY James Martin When I was a wee little boy growing up, I wanted to be a fireman. It seemed considerably more achievable than becoming a ThunderCat or Batman, which were my other career choices when I was 8 years old. … Continue reading The personal brand trap: Why humans shouldn’t think of themselves as brands

Walmart, 7-Eleven, Albertsons, and BP used AI to raise gas prices, lawsuit alleges

June 23, 2026 Walmart, 7-Eleven, Albertsons, and BP used AI to raise gas prices, lawsuit alleges BY Jennifer Mattson BP, 7-Eleven, and Walmart are among a slew of gas stations, convenience stores, and big-box retailers that got sued this week for allegedly using artificial intelligence to spike gas prices in California. U.S gas prices have recently … Continue reading Walmart, 7-Eleven, Albertsons, and BP used AI to raise gas prices, lawsuit alleges

Superhuman has acquired AI authenticity service GPTZero

Superhuman has acquired AI authenticity service GPTZero It’s an odd-seeming move for a company selling an AI writing assistant. By Anna Washenko June 23, 2026   GPTZero Superhuman announced that it has acquired GPTZero. This AI identification business offers services such as hallucination and plagiarism detection as well as a nifty little tool that displays how … Continue reading Superhuman has acquired AI authenticity service GPTZero

Meta is ‘pausing’ employee tracking program after it let the whole company see sensitive data

Meta is ‘pausing’ employee tracking program after it let the whole company see sensitive data This won’t make the already-controversial AI training endeavor any more popular. By Anna Washenko June 22, 2026   PJ McDonnell/Shutterstock Meta has paused use of an AI training program that tracks its own employees’ keystrokes and mouse movements. The company has … Continue reading Meta is ‘pausing’ employee tracking program after it let the whole company see sensitive data