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Why cutting leadership development now will cost you later
March 03, 2026 Why cutting leadership development now will cost you later BY Jenny Fernandez and Kathryn Landis Jane, chief commercial officer at a global professional services firm, watched issues that once stayed contained begin to climb the chain of command. As the issues grew, senior leaders were increasingly pulled into operational mishaps. Facing … Continue reading Why cutting leadership development now will cost you later
When attribution stands in for accountability
Attribution informs optimization, but it can’t absorb risk or set priorities. Here’s why marketers must define ownership to protect credibility. By Tonya Walker March 2, 2026 • If you’ve led marketing long enough, you’ve lived this moment. You’re in a quarterly review meeting. Revenue’s under pressure, the pipeline isn’t where leadership expected it … Continue reading When attribution stands in for accountability
From Trading Places to war markets: how insider trading slipped into prediction platforms
From Trading Places to war markets: how insider trading slipped into prediction platforms Suswati Basu In the 1983 film Trading Places, two wealthy brothers set out to rig the commodities market by getting their hands on a secret government crop report. Eddie Murphy’s character uses that stolen preview to trade ahead of everyone … Continue reading From Trading Places to war markets: how insider trading slipped into prediction platforms
How OSI could change evaluating and selecting martech vendors
The open semantic interchange framework may push vendors to prioritize interoperability over lock-in, reshaping how marketers build and buy their stacks. By MarTechBot March 2, 2026 In MarTech’s “MarTechBot explains it all” feature, we pose a marketing question to our very own MarTechBot, which is trained on the MarTech website archives and has access … Continue reading How OSI could change evaluating and selecting martech vendors
Should you be using AI for performance reviews?
March 02, 2026 Should you be using AI for performance reviews? BY Tomas Chamorro-Premuzic and Ben Dattner During the last decade, digital innovations have produced a range of recruitment and evaluation tools: now, whenever you first apply for a job, you are less likely to be judged by humans and more likely to be assessed by … Continue reading Should you be using AI for performance reviews?
Google To Enforce Minimum Budget For Demand-Gen Buys
Google To Enforce Minimum Budget For Demand-Gen Buys by Laurie Sullivan , Staff Writer, March 2, 2026 Google will begin enforcing a minimum daily budget of $5 per day, or the equivalent in local currency, for all Demand Gen campaigns. This update ensures campaigns have adequate budget to navigate the initial phase Google calls “cold … Continue reading Google To Enforce Minimum Budget For Demand-Gen Buys
Navigating a late-career change
March 02, 2026 Navigating a late-career change BY Art Markman According to the Bureau of Labor Statistics, the oldest people in the workforce have probably held more than 12 jobs over the course of their lives. Those aren’t just new titles within a firm, they likely include larger career shifts. With globalization and changes … Continue reading Navigating a late-career change
Google Demand Gen Campaigns Minimum Budget Requirement Coming
Google To Enforce Minimum Budget For Demand-Gen Buys by Laurie Sullivan , Staff Writer, March 2, 2026 Google will begin enforcing a minimum daily budget of $5 per day, or the equivalent in local currency, for all Demand Gen campaigns. This update ensures campaigns have adequate budget to navigate the initial phase Google calls “cold … Continue reading Google Demand Gen Campaigns Minimum Budget Requirement Coming
Flourishing is a team effort. Here are 5 tips to grow together
March 01, 2026 Flourishing is a team effort. Here are 5 tips to grow together BY Next Big Idea Club Below, Daniel Coyle shares five key insights from his new book, Flourish: The Art of Building Meaning, Joy, and Fulfillment. Coyle is the New York Times bestselling author of The Culture Code. He has served as an … Continue reading Flourishing is a team effort. Here are 5 tips to grow together
Penn Entertainment narrows Q4 losses as bets reshape strategy after costly partnerships
Penn Entertainment narrows Q4 losses as bets reshape strategy after costly partnerships Suswati Basu News Editor Penn Entertainment closed out 2025 with a noticeably smaller loss, buoyed by stronger showings at its brick-and-mortar casinos and a long-awaited breakthrough in its online division. For the quarter ending December 31, revenue climbed to $ 1.81 billion, … Continue reading Penn Entertainment narrows Q4 losses as bets reshape strategy after costly partnerships
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