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What is Sponsored Content?

Content Strategy

A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.

When martech requires a sprint — and when it demands a marathon

Marketing Technology

Not all progress starts with action. Three ways martech leaders can reset priorities, reduce friction and move forward with intention. By Alicia Arnold   January 16, 2026   In martech, momentum is often mistaken for progress. That pause feels especially welcome in this space. With all the disruption and change, it can help to take … Continue reading When martech requires a sprint — and when it demands a marathon →

Worried about retirement? Consider a die with zero plan

Retirement

January 17, 2026 Worried about retirement? Consider a die with zero plan span>span]:whitespace-nowrap”>My grandmother never realized she was practicing a die with zero philosophy.  She liked to give generous presents to her children and grandchildren on birthdays, gift-giving occasions—and whenever the mood struck her. I once asked her why she kept her loved ones so … Continue reading Worried about retirement? Consider a die with zero plan →

Trump threatens tariffs for countries that oppose U.S. control of Greenland

Tariffs

January 16, 2026 Trump threatens tariffs for countries that oppose U.S. control of Greenland span>span]:whitespace-nowrap”>U.S. President Donald Trump suggested Friday that he may punish countries with tariffs if they don’t back the U.S. controlling Greenland, a message that came as a bipartisan Congressional delegation sought to lower tensions in the Danish capital. Trump for months has … Continue reading Trump threatens tariffs for countries that oppose U.S. control of Greenland →

OpenAI To Begin Testing Ads In Chat As Execs Challenge Publishers To Do More

Open Artificial Intelligence

OpenAI To Begin Testing Ads In Chat As Execs Challenge Publishers To Do More by Laurie Sullivan , Staff Writer, January 16, 2026 Publishers have been pushing the industry to monetize AI chat. On Friday, in a blog post, OpenAI explained how they will soon get their wish.  OpenAI said today that it will soon … Continue reading OpenAI To Begin Testing Ads In Chat As Execs Challenge Publishers To Do More →

Kalshi faces class-action lawsuit over ‘deceptive’ claims denying gambling platform status

Sports Business

Kalshi faces class-action lawsuit over ‘deceptive’ claims denying gambling platform status Joel Loynds   Suswati Basu     A group of regular Kalshi users, some of whom are self-professed addicts, have filed a class-action lawsuit against the prediction market over its claims that it is not a betting platform. Alexander Hallman, Jeremy Kravetz, Daniel Greenberg, … Continue reading Kalshi faces class-action lawsuit over ‘deceptive’ claims denying gambling platform status →

How to tell if you have too many tools in your stack

Productivity Tools

Marketing stacks with too many underused platforms are adding cost, complexity and drag where efficiency was promised. By Tav Laskauskas   January 16, 2026   Every week, there’s a new AI-powered marketing tool promising to revolutionize your workflow. It’s tempting to try them all. But here’s what’s actually happening: marketing stacks are more cluttered than … Continue reading How to tell if you have too many tools in your stack →

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