A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Latest Posts
AI is repricing the marketing stack, not collapsing it
AI is making coordination tools easier to replicate, putting pricing pressure on parts of the marketing stack that deliver convenience rather than operational risk. By Gareth Chilton March 12, 2026 Much of the marketing stack is priced and purchased as infrastructure, but many parts are actually coordination layers that AI can increasingly replicate. … Continue reading AI is repricing the marketing stack, not collapsing it
Maine lawmakers push bill banning online sweepstakes casino style games
Maine lawmakers push bill banning online sweepstakes casino style games Suswati Basu Maine legislators are advancing a proposal that would outlaw a category of internet-based casino-style games often marketed as online sweepstakes platforms. Supporters of the measure say it would close a gap in state gambling law, while critics argue it would wipe … Continue reading Maine lawmakers push bill banning online sweepstakes casino style games
Why emotion data is changing how ads get tested
Emotion data reveals how audiences actually respond to creative, helping brands fix weak messaging before spending millions on media. By Susan Ferrari March 13, 2026 Marketing campaigns often fail when the creative misses the mark. The product may be good and the targeting accurate, but the message doesn’t connect emotionally with the intended audience. … Continue reading Why emotion data is changing how ads get tested
The futurist who helped define tech trend reports just killed them (literally)
March 14, 2026 The futurist who helped define tech trend reports just killed them (literally) BY Max Ufberg Unless you spend your time in boardrooms and C-suites, there’s a decent chance you’ve never heard of the Future Today Strategy Group (FTSG). There’s also a better than decent chance you’ve encountered its influence. Every year the consulting … Continue reading The futurist who helped define tech trend reports just killed them (literally)
When AI decisions create customer friction
When AI systems misread signals and make automated decisions, the friction customers experience erodes trust, retention and revenue. By Alicia Arnold March 13, 2026 I was traveling for work and used my credit card in two different states within 24 hours. That wasn’t typical for me, but it made sense given the route … Continue reading When AI decisions create customer friction
Is it still an achievement if AI does the hard part?
March 14, 2026 Is it still an achievement if AI does the hard part? BY Utkarsh Amitabh Would you consider tying your shoelaces an achievement? If you’re able-bodied, probably not. Now imagine doing it with one hand, or no hands at all. Suddenly it is. Fewer than 10,000 people have stood on the summit of Everest. … Continue reading Is it still an achievement if AI does the hard part?
OpenAI reportedly plans to add Sora video generation to ChatGPT
OpenAI reportedly plans to add Sora video generation to ChatGPT The company launched its Sora 2 model in September 2025 alongside a dedicated Sora app. Ian Carlos Campbell Fri, March 13, 2026 OpenAI OpenAI plans to add its Sora video generation model directly into ChatGPT, The Information reports . The standalone Sora app … Continue reading OpenAI reportedly plans to add Sora video generation to ChatGPT
Breaking free from data prison with a roadmap to unified customer insights
At the March MarTech Conference, we discussed how to escape ‘data prison’ by focusing on operating models and culture over tech to finally end marketing silos. By MarTechBot March 13, 2026 We know the pressure of being told to “break down silos” while new ones seem to pop up every time a new channel … Continue reading Breaking free from data prison with a roadmap to unified customer insights
The Target boycott over DEI isn’t over yet
March 13, 2026 The Target boycott over DEI isn’t over yet BY Pavithra Mohan Headlines this week signaled that a major boycott against Target had come to an end. The retail giant has been under fire since winding back many of its commitments to diversity, equity, and inclusion a year ago, which sparked widespread criticism … Continue reading The Target boycott over DEI isn’t over yet
Will Google Fold In Apps To Explore Ad Bidding Options?
Will Google Fold In Apps To Explore Ad Bidding Options? by Laurie Sullivan , Staff Writer, March 13, 2026 Google this week launched Ask Maps, a conversational AI feature powered by Gemini that lets people ask Google Maps complex questions for personalized answers. I cannot help but wonder whether Google’s map feature will soon integrate … Continue reading Will Google Fold In Apps To Explore Ad Bidding Options?
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