A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Latest Posts
ChatGPT: Marketers Missing Online Review Opportunities
Hi, Welcome Welcome back ChatGPT: Marketers Missing Online Review Opportunities by Laurie Sullivan , Staff Writer @lauriesullivan, February 24, 2023 Consumers view online reviews as a two-way dialogue, building a bond with brands. They expect an answer from the brand and are more than happy to explore new review methods to keep in touch. A lack … Continue reading ChatGPT: Marketers Missing Online Review Opportunities
Meta Introduces LLaMA, Large Language Model That Runs On Less Power
Meta Introduces LLaMA, Large Language Model That Runs On Less Power by Laurie Sullivan @lauriesullivan, February 24, 2023 Meta will release a new large language model (LLM) it calls LLaMA, which is designed to help researchers advance their work in artificial intelligence, the company’s CEO Mark Zuckerberg announced in a Facebook post on Friday. LLMs are what … Continue reading Meta Introduces LLaMA, Large Language Model That Runs On Less Power
Ad Creative Still Mostly Fails To Leverage Converged TV’s Targeting Capabilities
Ad Creative Still Mostly Fails To Leverage Converged TV’s Targeting Capabilities by Karlene Lukovitz @KLmarketdaily, February 24, 2023 The targeting capabilities of advanced/converged TV should be a boon to advertising effectiveness. But most of the ad creative out there now still isn’t capable of exploiting those capabilities. Seventy percent of 53 senior brand advertising executives … Continue reading Ad Creative Still Mostly Fails To Leverage Converged TV’s Targeting Capabilities
Only 25% of marketers report having all the data needed for personalization
Only 19% of those surveyed felt strongly that they had the right technology to execute on personalization efforts. Constantine von Hoffman on February 24, 2023 Only 25% of marketers say they have all the data they need to execute on their personalization strategy, according to a new report from marketing researchers Ascend2. Further, only 19% … Continue reading Only 25% of marketers report having all the data needed for personalization
LinkedIn Feature Boosts Content Visibility
Keren Baruch Keren Baruch Director of Product at LinkedIn, Angel Investor Published Feb 23, 2023 We appreciate the effort you put into creating high-quality content on LinkedIn – whether it’s a hot take post on breaking news, a newsletter that digs into industry trends, or a video recap of … Continue reading LinkedIn Feature Boosts Content Visibility
HubSpot’s January 2023 releases: The manager’s guide
The latest updates to marketing email reporting and goals, subscriptions and payments, meetings scheduling, call receiving and more. Jen Bergren on February 24, 2023 Creating goals based on any property and a beta for including marketing email analytics in the custom report builder highlight HubSpot’s January releases. Here’s a list of the latest HubSpot updates: … Continue reading HubSpot’s January 2023 releases: The manager’s guide
Here’s why you need a DAM workflow — and how to map it out
Learn how workflows can help you reap the full productivity benefits of a DAM and tips for sketching out your marketing team’s workflow. Michelle Tackabery on February 23, 2023 A digital asset management (DAM) system is much more than a virtual storage locker for your company’s intellectual property. It enhances productivity and efficiency in the … Continue reading Here’s why you need a DAM workflow — and how to map it out
Gmail Users Are Not Receiving Emails Synching With Microsoft Servers: Report
Gmail Users Are Not Receiving Emails Synching With Microsoft Servers: Report February 22, 2023 By Sergiu Gatlan Google is investigating a service outage caused when Gmail accounts are syncing with Microsoft servers. Gmail users on affected devices say they are not receiving emails. Hotmail accounts are also affected. Google is investigating a service outage … Continue reading Gmail Users Are Not Receiving Emails Synching With Microsoft Servers: Report
Why focus is the way forward for high-performing marketing organizations
Here’s why aligning your organization’s efforts with a focused vision matters and how to develop a differentiating positioning strategy. Brian Kessman on February 21, 2023 at 10:22 In my previous article, I wrote about why creative marketing teams must break free from the outdated operating models to ensure longevity. It included a five-point framework for … Continue reading Why focus is the way forward for high-performing marketing organizations
TransUnion Rebrands Global Data Solutions, VP Of Global Brand And Marketing Talks About Strategy
TransUnion Rebrands, Explains ‘Tru’ Strategy by Laurie Sullivan @lauriesullivan, February 22, 2023 TransUnion has announced the rebrand of its global data-solutions business, combining thousands of business-to-businesses (B2B) product lines into seven. The move follows the acquisitions of Neustar and Sontiq in December 2021. The new name of the product group is Tru. The agency Bluegreen helped … Continue reading TransUnion Rebrands Global Data Solutions, VP Of Global Brand And Marketing Talks About Strategy
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