A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Latest Posts
It’s time to prioritize customer experience in B2B
Hi, Welcome Welcome back The bar is raised, and not everyone’s keeping up. Learn why you need to improve the customer experience with your marketing platform. Ali Schwanke on August 16, 2023 Modern B2B customers aren’t just expecting more these days — they’re downright demanding it. Clunky interfaces and slow responses won’t cut it anymore. … Continue reading It’s time to prioritize customer experience in B2B
Digital Travel Sales Forecast To Surpass $300B In 2024, Search A Major Ad Contributor
Digital Travel Sales Forecast To Surpass $300B In 2024, Search A Major Ad Contributor by Laurie Sullivan @lauriesullivan, August 16, 2023 Consumers are spending, making the travel sector the fastest-growing in digital ad spend. U.S. digital travel sales is forecast to surpass $300 billion for the first time in 2024, while the travel industry drives … Continue reading Digital Travel Sales Forecast To Surpass $300B In 2024, Search A Major Ad Contributor
Tony Byrne: Spotlight on the expert
Real Story Group founder Tony Byrne talks about how he went from cheesehead to tech analyst thanks to the end of the Soviet Union. Constantine von Hoffman on August 16, 2023 In this new series, we dig deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Tony … Continue reading Tony Byrne: Spotlight on the expert
Scientists are pulling back from Twitter and looking for alternatives
US adults are spending less time on Twitter since Elon Musk took over Karissa Bell @karissabe We’re starting to get a clearer picture of how Elon Musk’s takeover of Twitter has changed the platform. According to new data from Pew Research, a “majority” of US Twitter users have “taken a break” from the … Continue reading Scientists are pulling back from Twitter and looking for alternatives
How The Container Store is using SMS to reach college students
The national retailer is capitalizing on mobile to drive online and in-store purchases during its back-to-school push. Chris Wood on August 16, 2023 The Container Store is using texts and other mobile channels to drive back-to-school sales as college students prepare to move into dorms. The company’s strategy is tailored to engage customers in the … Continue reading How The Container Store is using SMS to reach college students
Google, YouTube Wizardry Should Make Marketers ‘Look Behind The Curtain’
Google, YouTube Wizardry Should Make Marketers ‘Look Behind The Curtain’ by Laurie Sullivan @lauriesullivan, August 14, 2023 Agencies continue to closely monitor advertisements running through YouTube after a month-old report from Adalytics, an advertising performance optimization platform, suggested that the company misled advertisers for years by allowing its TrueView ads to run outside of its … Continue reading Google, YouTube Wizardry Should Make Marketers ‘Look Behind The Curtain’
Let data be the biggest driver behind your advertising strategy by Cynthia Ramsaran
Dun & Bradstreet’s SVP of digital audiences discusses why B2B and B2C buying behaviors have changed and why accurate data is the key to staying ahead. Cynthia Ramsaran on August 16, 2023 Businesses have recognized the importance of informed decision-making when it comes to purchasing. Thus, marketers rely heavily on data analytics, audience segmentation and … Continue reading Let data be the biggest driver behind your advertising strategy by Cynthia Ramsaran
The Top 10 Female Real Estate Agents in California for 2023
The Top 10 Female Real Estate Agents in California for 2023 GRIT DAILY / Aug 15, 2023 When it comes to navigating California’s real estate market, these top 10 female agents have solidified their positions as the best of the best. With an unwavering commitment to excellence and an innate passion for helping clients … Continue reading The Top 10 Female Real Estate Agents in California for 2023
Intel walks away from its $5.4 billion takeover of Tower Semiconductor
Intel is acquiring Tower Semiconductor for $5.4 billion Mariella Moon @mariella_moon Intel could soon announce a nearly $6 billion acquisition that would give its fledgling foundry business a boost, according to The Wall Street Journal. The chip giant is reportedly close to clinching a deal to purchase Israeli chip company Tower Semiconductor, and … Continue reading Intel walks away from its $5.4 billion takeover of Tower Semiconductor
4 steps to faster DAM search: Creating a file naming convention
Streamline your digital asset management process with expert tips on implementing practical file naming conventions. Michelle Tackabery on August 15, 2023 A file naming convention is a necessary standard for digital asset management (DAM) implementation because it accomplishes several things. Naming conventions: Power DAM search functionality by providing search terms within names that do not … Continue reading 4 steps to faster DAM search: Creating a file naming convention
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