A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
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High prices are souring the holiday cheer for most consumers, AP-NORC poll finds
Hi, Welcome Welcome back December 12, 2025 High prices are souring the holiday cheer for most consumers, AP-NORC poll finds
Marketers are drowning in data but starving for insight
Marketers are buried in dashboards and metrics but still struggling to answer the most important question — what’s actually working? MarTechBot on December 12, 2025 Source: The 2026 Marketing Intelligence Report Marketers have more data than ever and an expanding suite of tools to work with — yet many are still flying blind. … Continue reading Marketers are drowning in data but starving for insight
How a Competitor Analysis Tool Can Elevate Your Marketing Strategy
How a Competitor Analysis Tool Can Elevate Your Marketing Strategy Deanna Ritchie Understanding what your competitors are doing is no longer optional; it’s essential. With a strong competitor analysis tool, brands can discover valuable insights to refine their strategy, strengthen market positioning, and boost ROI. By examining competitors’ digital footprints, businesses can find … Continue reading How a Competitor Analysis Tool Can Elevate Your Marketing Strategy
How to speed up AI adoption and turn hype into results
AI succeeds when people, process and technology mature together. Here’s how to move from early pilots to sustainable productivity. Frans Riemersma on December 11, 2025 Every generation believes its breakthrough technology will change everything overnight. The computer. The internet. The smartphone. Today? Generative AI. Each wave begins the same way: visible transformation, invisible results. … Continue reading How to speed up AI adoption and turn hype into results
IAB Tech Lab introduces new CTV ad formats, updates programmatic guidance
The new CTV Ad Portfolio and updated programmatic guide aim to streamline how emerging ad formats are defined, transacted, and scaled across platforms. Constantine von Hoffman on December 11, 2025 The IAB Tech Lab has unveiled a new CTV Ad Portfolio and a major update to its Guide to Programmatic CTV, aiming to bring … Continue reading IAB Tech Lab introduces new CTV ad formats, updates programmatic guidance
In a season of giving, smart leaders are giving forward
December 11, 2025 In a season of giving, smart leaders are giving forward span>span]:whitespace-nowrap”> Year-end giving can be a moment of reflection, but for businesses and philanthropy alike, it should also include looking forward and asking the question, what’s next? One throughline from this past year is uncertainty. Uncertainty has rewritten how we work, live, … Continue reading In a season of giving, smart leaders are giving forward
Where Brands See Most Mentions On AI Search Engines
Where Brands See Most Mentions On AI Search Engines by Laurie Sullivan , Staff Writer, December 11, 2025 BrightEdge analyzed tens of thousands of shopping queries using one of its products to decode how ChatGPT, AI Mode, and Google AI Overviews represent brands at each stage of the user journey. Findings are based on analysis … Continue reading Where Brands See Most Mentions On AI Search Engines
GA4’s Advertising Snapshot shows why last-click attribution no longer fits AI-led journeys
GA4 gives a clearer view of how channels shape discovery and intent across complex user paths – revealing value that last-click reporting misses. Dan Taylor on December 11, 2025 Many teams still judge channel performance based on last-click results. That once made sense in a simpler search world where users moved quickly from query … Continue reading GA4’s Advertising Snapshot shows why last-click attribution no longer fits AI-led journeys
Trump’s tariffs have cost U.S. households $1,200 each, Democrats say
December 11, 2025 Trump’s tariffs have cost U.S. households $1,200 each, Democrats say
OpenAI signs deal to bring Disney characters to Sora and ChatGPT
OpenAI signs deal to bring Disney characters to Sora and ChatGPT Sora-generated shorts will arrive in Disney+ early next year. Igor Bonifacic UpdatedSat, December 13, 2025 OpenAI and Disney are partnering to bring Disney characters to Sora (OpenAI) It looks like Disney wasted no time delivering on CEO Bob Iger’s promise to bring AI-generated … Continue reading OpenAI signs deal to bring Disney characters to Sora and ChatGPT
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