What Consumers Do After A Voice Search And Other Data by Laurie Sullivan , Staff Writer @lauriesullivan, May 15, 2018 Marketers know consumers are warming up to voice search on a variety of devices — but they might not know the most frequent action they take after conducting a search through voice on either a smartphone, … Continue reading What Consumers Do After A Voice Search And Other Data
Contributor Evan Magliocca outlines three key areas where consumer expectations of retail are evolving rapidly. Evan Magliocca on April 2, 2018 Customer expectations are changing drastically. With every new medium, technology or innovation, they already expect the next level of service. Expectations are moving so quickly that they’re outpacing the same technologies that are … Continue reading Consumers don’t want to think anymore
Warren Knight — March 23, 2018 Follow @warrenknight — March 23, 2018 Did you know that 88% of the online population will take time out of their day to read reviews about a business online? As a business owner, it is so important that you are monitoring your online reputation, and understanding what is being … Continue reading What Are People Saying About Your Business?
You develop a relationship with a customer during their path to purchase, but do you lose track of them after they buy? Contributor Davor Sutija offers tips to keep the conversation going. Davor Sutija on March 21, 2018 Display advertisements, coupons, shopper samples and in-store promotions are some of the more traditional approaches marketers … Continue reading How brands can engage with customers after checkout
Celebrating Women: What Influences Millennials To Spend by Laurie Sullivan @lauriesullivan, March 8, 2018 Millennial women work hard to meet their economic goals, contributing an estimated $170 billion in annual spending power. A report released Thursday to celebrate women on International Women’s Day highlights ways for brands to target this powerhouse generation by identifying the … Continue reading Celebrating Women: What Influences Millennials To Spend
You don’t have to be Amazon, Facebook or Google to turn insights into actions. If you were paying attention, 2017 might have seemed like the year that industry pundits’ predictions about the death of retail finally came to fruition. The traditional Main Street took some major blows last year. Shopping mall mainstays like Wet … Continue reading Three ways retailers can deliver meaningful 1:1 shopping experiences amidst the retail apocalypse through AI marketing
The consumer journey doesn’t end at the point of purchase. Columnist Davor Sutija discusses how brands can extend the conversation beyond the moment of purchase to promote engagement and loyalty. Davor Sutija on January 19, 2018 Unbeknownst to many, the shopping experience doesn’t begin with the purchase of an item. Rather, it begins … Continue reading From transaction to companion: Engaging at each level of the consumer journey
Marissa Rasmussen — December 27, 2017 — December 27, 2017 In research conducted by the Tow Center for Digital Journalism at Columbia Journalism School, “newsroom personnel at every level expressed anxiety about loss of control over the destination of stories, the power of their brand, and their outlets’ relationship with the viewer or reader.” The … Continue reading Who’s in Control? Taking Back Ownership of Your Audience
Dave Brock — November 3, 2017 It seems to be fashionable to talk about creating “frictionless buying experiences?” I suppose the concept draws readers, perhaps it’s an extreme expression of removing barriers to the customer buying process. But does the concept make sense? Is it what customers want? And if we looked at the … Continue reading Do Customers Really Want A Frictionless Buying Experience?
Carol Forden — October 26, 2017 Follow @carolforden — October 26, 2017 The consumer journey itself has changed dramatically over the past few years. The route to purchase still revolves around some key stages. Today, consumers use numerous devices to compare, share, learn and consumer information make purchasing decisions. The journey crosses some touchpoints, ranging … Continue reading 6 Reasons Why Consumer Journey Mapping Matters More Than Ever