Category Archives: Consumer Engagement

Why You Need to be Able to Make Your Case to a Variety of Audiences

Liz Kislik — August 4, 2018 Follow @lizkislik — August 4, 2018 Very few decision-makers operate completely independently — even CEOs usually have to answer to a board. So unless you’re a sole owner, or a sole employee, you need to appeal to many different audiences to get support for your initiatives, as well as … Continue reading Why You Need to be Able to Make Your Case to a Variety of Audiences

How to reach consumers while protecting their privacy

Probabilistic methods allow for personal campaigns while ensuring anonymity. The debate surrounding probabilistic versus deterministic cross-device tracking is nothing new. But with the rapidly evolving online landscape and technological capabilities, and with customers increasingly engaging across multiple devices, brands and agencies should be having a different conversation: They need to look beyond which targeting method … Continue reading How to reach consumers while protecting their privacy

Report: Stores still critical in consumer purchase journey, above TV and social

Study from Blis found that in-store browsing was the number one way consumers discovered new products. Greg Sterling on June 28, 2018   A new survey of 2,000 US consumers from location intelligence provider Blis argues that, contrary to marketers’ perceptions, the dominant way consumers discover new products is in traditional retail stores. At the … Continue reading Report: Stores still critical in consumer purchase journey, above TV and social

Consumers Catch On To ‘Open’ And ‘Transparent’ Buzzwords

Consumers Catch On To ‘Open’ And ‘Transparent’ Buzzwords by Laurie Sullivan  @lauriesullivan, June 22, 2018 Consumers have latched on to the words “open” and “transparency,” especially when it comes to hearing and learning about technology, such as artificial intelligence (AI), which they don’t completely understand. Some 80% believe companies should tell consumers how and when … Continue reading Consumers Catch On To ‘Open’ And ‘Transparent’ Buzzwords

Is your customer the unifying thread? How to do martech right

How you approach martech is highly dependent on the thread that’s unifying all of your decision-making. Contributor Debbie Qaqish explains how this affects your chances of success. Debbie Qaqish on June 18, 2018   In 2011, I worked with a large tech firm on their martech stack. This was years before marketing operations (MO) was … Continue reading Is your customer the unifying thread? How to do martech right

Consumers Press Case Against Turn Over ‘Zombie’ Cookies

Consumers Press Case Against Turn Over ‘Zombie’ Cookies by Wendy Davis  @wendyndavis, June 14, 2018 Two New York residents who are suing Turn argue in new court papers that they should be allowed to proceed with allegations that the ad company violated their privacy by using a controversial tracking technology to recreate deleted cookies. Turn … Continue reading Consumers Press Case Against Turn Over ‘Zombie’ Cookies

Consumers don’t want to think anymore

Contributor Evan Magliocca outlines three key areas where consumer expectations of retail are evolving rapidly. Evan Magliocca on April 2, 2018    Customer expectations are changing drastically. With every new medium, technology or innovation, they already expect the next level of service. Expectations are moving so quickly that they’re outpacing the same technologies that are … Continue reading Consumers don’t want to think anymore