The default martech sales motion asks you to tear out your stack and bet 18 months on a rebuild. Buyers increasingly prefer a different path. By Gene De Libero Published on July 1, 2026 A vendor rep is in your conference room with a slide titled “Migration Roadmap.” She’s drawn an arrow from … Continue reading The rip-and-replace pitch is out of step with today’s buyers
Consumers Ready To Accept Ads For Free AI Services by Laurie Sullivan , Staff Writer, June 15, 2026 As AI platforms move from search and discovery into more agentic shopping environments, consumers are ready to make trade-offs, such as the acceptance of advertising in exchange for free AI services. Research from PSE Consulting released Monday reveals consumers have accepted … Continue reading Consumers Ready To Accept Ads For Free AI Services
CMOs Find AI Helps Adapt To Lower Budgets by Laurie Sullivan , Staff Writer, May 11, 2026 The marketing budget as a percent of total revenue really have not changed much in the past few years, but this year CMOs are giving credit to artificial intelligence (AI) for the ability to do more with less. … Continue reading CMOs Find AI Helps Adapt To Lower Budgets
Most GTM teams chase activity. The best drive causality. ACT — awareness, confidence, trust — fuels revenue, velocity and AI-era visibility. Mark Stouse on August 7, 2025 Every go-to-market leader is chasing higher close rates, larger deals and faster velocity. What if those outcomes aren’t simply the result of better product-market fit or sharper … Continue reading How and why awareness, confidence and trust drive GTM outcomes
How should marketers market to consumers under stress? How should marketers approach consumers stressed out by economic uncertainty, tariffs and political turmoil? May 5, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has … Continue reading How should marketers market to consumers under stress?
Search engines that simply answer your question. Sites driven by algorithms that don’t want people to leave. Building an audience ain’t what it used to be. Mike Pastore on February 26, 2025 A good website, quality content and some solid search engine optimization (SEO) practices — that was one the most reliable recipes for … Continue reading Why it’s harder to build an audience than ever before
February 25, 2025 Consumers are connected more than ever before Balance is nonexistent as devices become a greater part of our lives. BY Sowmyanarayan Sampath As an amateur historian, I can say with certainty that technology has never embedded itself into society as rapidly as it has in the last decade. Today’s consumer relationship with technology … Continue reading Consumers are connected more than ever before
Search still reigns supreme with consumers, but the cracks are showing as younger demographics increasingly use social media. Kelsey Libert on October 28, 2024 Today, we’re pondering many important questions: Are search engines still at the core of consumer search, or is TikTok becoming the reigning platform? Have technologies like ChatGPT gone mainstream yet, or are … Continue reading Reaching consumers in the age of AI: What you need to know about search and social media
AI Emotions In Ads And Content: Will Consumers Embrace It? by Laurie Sullivan , Staff Writer @lauriesullivan, May 15, 2024 Google, Microsoft and OpenAI showed the world how artificial intelligence (AI) will highlight emotions as the technology develops. It will rely not only on the training of large language models (LLMs), but also on publicly available … Continue reading AI Emotions In Ads And Content: Will Consumers Embrace It?
April 30, 2024 Consumer confidence drops to its lowest level in nearly two years as Americans fret over their financial futures U.S. consumer confidence deteriorated for the third straight month. BY Associated Press U.S. consumer confidence deteriorated for the third straight month as Americans continue to fret about their short-term financial futures with prices and interest … Continue reading Consumer confidence drops to its lowest level in nearly two years as Americans fret over their financial futures
