Consumers Are Annoyed By Excessive Retargeting: Study by Ray Schultz , October 3, 2019 Retailers hoping to succeed with AI and personalization should be careful about they use data. Consumers are easily annoyed when it is done badly, according to a study by AI platform Clinch. For one thing, 41.6% of consumers surveyed said they … Continue reading Consumers Are Annoyed By Excessive Retargeting: Study
Category Archives: Consumer Engagement
CCPA will take effect in about three months but will consumers really care?
If GDPR’s “manage cookies” forms has taught us anything, it’s that most consumers will simply click “OK.” Greg Sterling on September 23, 2019 The California Consumer Privacy Act (CCPA) goes into effect on January 1, 2020, but it won’t be enforced until July. There has been much hand-wringing, anticipation and attempts to dilute the legislation … Continue reading CCPA will take effect in about three months but will consumers really care?
Add Value, Not Noise
Mason Pelt — August 10, 2019 Follow @masonpelt — August 10, 2019 Seeing engagement bait post in social media groups is common. “Add value not noise” posted in a startup group on Facebook, however, is noteworthy due to the Orwellian level of using the behavior you’re cautioning not to use, to condemn the behavior you’re … Continue reading Add Value, Not Noise
Consumers indicate experience, not price, as top conversion factor
For consumers, the decision to buy is largely driven by positive quick and simple digital experiences. Jennifer Cannon on July 2, 2019 A recent report (registration required) from global performance marketing agency Merkle indicates that delivering excellent digital customer experiences is critical to connecting with consumers to drive revenue. Merkle surveyed 500 US consumers for … Continue reading Consumers indicate experience, not price, as top conversion factor
40% Of Consumers Say Remarketing Annoys, Distracts Them
40% Of Consumers Say Remarketing Annoys, Distracts Them by Laurie Sullivan @lauriesullivan, Yesterday Roughly 40% of shoppers dislike seeing the same advertisement repeatedly, according to research released Wednesday. And if the campaign is carried out incorrectly, remarketing could have a negative impact on how consumers perceive the brand. The research from The Intent Lab, a … Continue reading 40% Of Consumers Say Remarketing Annoys, Distracts Them
Psychology in Web Design: Exploring Hidden Influences on Users’ Decision-Making
Dana Kachan — May 15, 2019 Follow @DanaKachan — May 15, 2019 Good design is something obvious. Great design is something almost transparent. Great web design can help build trust with users and motivate them to take your preferred course of actions and create profitable conversions. It’s not something about the influence on somebody’s will, … Continue reading Psychology in Web Design: Exploring Hidden Influences on Users’ Decision-Making
Why Value Is Not About Being The Lowest Price But About The Best Fit
Brian Basilico — May 14, 2019 Follow @bbasilico — May 14, 2019 Let me ask you a question. Have you ever had a client that, no matter what you did for them, just could not find the value in what you offered? They would complain, they wouldn’t be happy, they just did not see the … Continue reading Why Value Is Not About Being The Lowest Price But About The Best Fit
Asian Americans Score Highest In Web Usage
Asian Americans Score Highest In Web Usage by Gavin O’Malley @mp_gavin, May 10, 2019 Even more than most U.S. consumers, Asian-Americans are devoted to their digital devices. That’s according to a new report from Nielsen, which found the reach of Web-connected devices is 22% higher among Asian Americans, relative to the broader U.S. population. Among … Continue reading Asian Americans Score Highest In Web Usage
Time to Take Candidate Experience as Seriously as We Take Customer Experience
Elizabeth Williams — April 9, 2019 Follow @bizmkter — April 9, 2019 Last time we looked at why marketing needs to pull the employee journey into the customer journey mapping process, and this week I’d like to wind that back to one other miserable process that could use a bit of marketing help. That’s right, … Continue reading Time to Take Candidate Experience as Seriously as We Take Customer Experience
Reaching the elusive digitally-driven millennial consumer
Millennials adapt to new formats and screens quickly, which means marketers must constantly evolve beyond the traditional platforms of previous generations. Dallas Lawrence on March 21, 2019 Nielsen describes the millennial generation as today’s “most coveted consumer demographic from a marketer engagement perspective,” and brands and agencies are investing millions in digital advertising to reach … Continue reading Reaching the elusive digitally-driven millennial consumer
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