Elizabeth Williams — April 9, 2019 Follow @bizmkter — April 9, 2019 Last time we looked at why marketing needs to pull the employee journey into the customer journey mapping process, and this week I’d like to wind that back to one other miserable process that could use a bit of marketing help. That’s right, … Continue reading Time to Take Candidate Experience as Seriously as We Take Customer Experience
Millennials adapt to new formats and screens quickly, which means marketers must constantly evolve beyond the traditional platforms of previous generations. Dallas Lawrence on March 21, 2019 Nielsen describes the millennial generation as today’s “most coveted consumer demographic from a marketer engagement perspective,” and brands and agencies are investing millions in digital advertising to reach … Continue reading Reaching the elusive digitally-driven millennial consumer
Rewarded video is a popular format among app developers to drive downloads that could also work well for brand advertisers. Here’s how. Christy Wong-Taylor on February 5, 2019 Here’s a fact that might surprise you – women love mobile games. A 2017 Google Play and NewZoo survey [pdf] reported that 65 percent of U.S. women, … Continue reading Women love mobile games and brand advertisers should play along
Search: How Bing, Facebook Will Predict Consumer Purchases by Laurie Sullivan , Staff Writer @lauriesullivan, November 30, 2018 Google, Microsoft, Facebook and a slew of other companies continue to build algorithms that predict when, where and how consumers will make online purchases. The most recent technology comes from Intent Lab, a research unit of Performics and … Continue reading Search: How Bing, Facebook Will Predict Consumer Purchases
Elliot Begoun — November 30, 2018 Follow @intertwinegroup — November 30, 2018 I wrote this article a little over a year ago. However, a recent conversation made me think of it and the power of deeply understanding what’s in it for the buyer. Not the consumer, but the person making the decision whether to purchase … Continue reading A Reminder of The Magic of Buyer Empathy
Being able to bring together the facets of customer engagement – and to do so automatically – is the true value of decisioning tools. Alex Yoder on November 19, 2018 With the proliferation of martech and adtech tools over the past ten years, there’s no shortage of technology platforms available to help marketers understand, … Continue reading The decisioning dilemma: Getting the right combination of marketing tech to optimize engagement
Tony Zambito — October 29, 2018 Follow @tonyzambito — October 29, 2018 A hot buzzword during the past couple of years has been digital transformation. It has branched off a few more in the world of marketing and sales: Martech Transformation Sales Transformation CX Transformation Customer Engagement Transformation I am sure there are more. At … Continue reading Why The Buyer Transformation Is The Only One That Will Matter By 2020
James Patterson — September 24, 2018 — September 24, 2018 The internet and evolving technologies have dramatically changed the way people do everyday activities like researching, shopping, and banking. The common practice before was going to a physical store to learn more about a product, canvas, and finally purchase. Now, it’s possible to do everything … Continue reading The Consumer Buying Behavior in the Digital Age [Infographic]
How To Use Audience Data To Maximize Marketing Spend by Jaime Smith , Columnist, September 12, 2018 In its 2018 Digital Marketing Trends Report, AdMaster found that 70% of advertisers plan to increase our digital marketing budgets for 2018. But what do we plan to do with that money? The biggest thing to remember is … Continue reading How To Use Audience Data To Maximize Marketing Spend
Ana Gotter — August 8, 2018 Follow @ana_gotter — August 8, 2018 When you’re creating video content for your marketing campaigns, how do you decide which selling points, emotional appeals, and stories will resonate most with your audience? What about different segments within your main audience? Whether you do it intentionally or not, you’re likely … Continue reading How to Create Buyer Personas That Actually Work
