Michael Wood October 29, 2020 After an unforgettable year filled with ups and downs, we’ve almost made it to the end of 2020. And while at times it’s felt difficult to find the silver lining, it’s certainly been a transformative year in more ways than one. For small businesses impacted by the COVID-19 pandemic, this … Continue reading 2020 Consumer Holiday Trends: Our Small Business Pulse Report
Larisa Bedgood October 8, 2020 Email marketing is a tried and true channel to engage consumers, boost retention and encourage brand loyalty. Numerous research studies discuss the positive ROI and low cost of email marketing. Now more than ever, email has proven to be cost-effective and one of the best ways to communicate with consumers … Continue reading How Do Consumers Engage with Brands Through Email?
Stacey Rudolph — May 13, 2020 There has been an explosion of direct-to-consumer brands (D2C) over the past few years and there seems to be no slowing down. There has led to a shift on how consumers relate to brands. In other words, middlemen and traditional retailers are increasingly facing challenging times ahead. According to … Continue reading Are Direct-to-Consumer Brands Becoming Popular? [Infographic]
Clair Kim — January 22, 2020 There is no need to emphasize the importance of growing audience at this point. Not only did online presence become a must, it also became an important sales channel for many businesses. Unfortunately, the competition for customers’ attention is getting more fierce each day. Advertising costs are hiking up. … Continue reading 5 Unconventional Ways to Build Your Audience Online
Monique Becenti — October 17, 2019 Follow @mnbecenti It’s your responsibility to protect data stored on your website. Key talking points: E-commerce sites are an attractive target for malicious hackers. Yet many businesses’ sites aren’t properly safeguarded against the threat of cyberattack. Company leaders can employ these seven strategies to protect their databases and keep … Continue reading How to Keep Consumer Data Secure on Your E-Commerce Website
Consumers Are Annoyed By Excessive Retargeting: Study by Ray Schultz , October 3, 2019 Retailers hoping to succeed with AI and personalization should be careful about they use data. Consumers are easily annoyed when it is done badly, according to a study by AI platform Clinch. For one thing, 41.6% of consumers surveyed said they … Continue reading Consumers Are Annoyed By Excessive Retargeting: Study
If GDPR’s “manage cookies” forms has taught us anything, it’s that most consumers will simply click “OK.” Greg Sterling on September 23, 2019 The California Consumer Privacy Act (CCPA) goes into effect on January 1, 2020, but it won’t be enforced until July. There has been much hand-wringing, anticipation and attempts to dilute the legislation … Continue reading CCPA will take effect in about three months but will consumers really care?
Mason Pelt — August 10, 2019 Follow @masonpelt — August 10, 2019 Seeing engagement bait post in social media groups is common. “Add value not noise” posted in a startup group on Facebook, however, is noteworthy due to the Orwellian level of using the behavior you’re cautioning not to use, to condemn the behavior you’re … Continue reading Add Value, Not Noise
For consumers, the decision to buy is largely driven by positive quick and simple digital experiences. Jennifer Cannon on July 2, 2019 A recent report (registration required) from global performance marketing agency Merkle indicates that delivering excellent digital customer experiences is critical to connecting with consumers to drive revenue. Merkle surveyed 500 US consumers for … Continue reading Consumers indicate experience, not price, as top conversion factor
40% Of Consumers Say Remarketing Annoys, Distracts Them by Laurie Sullivan @lauriesullivan, Yesterday Roughly 40% of shoppers dislike seeing the same advertisement repeatedly, according to research released Wednesday. And if the campaign is carried out incorrectly, remarketing could have a negative impact on how consumers perceive the brand. The research from The Intent Lab, a … Continue reading 40% Of Consumers Say Remarketing Annoys, Distracts Them