Category Archives: Consumer Engagement

True Blue: Consumers Remained Loyal To Brands Despite Events Of 2020

True Blue: Consumers Remained Loyal To Brands Despite Events Of 2020 by Ray Schultz , March 3, 2021 Your email system is in place. You are able to send out loyalty updates almost by the minute. It’s time to build new relationships with shoppers. Right? If only that’s all it took.  Actually, consumers want discounts … Continue reading True Blue: Consumers Remained Loyal To Brands Despite Events Of 2020

Despite What You Think, Brands Have An Eye On Consumer Needs

Despite What You Think, Brands Have An Eye On Consumer Needs by Laurie Sullivan , Staff Writer @lauriesullivan, February 24, 2021 What else changed during the pandemic? Consumer perception of generic products, for starters. With two-thirds of shoppers reaching the conclusion that store brands are just as high-quality as name brands, and another third ranking private-label … Continue reading Despite What You Think, Brands Have An Eye On Consumer Needs

2020 Consumer Holiday Trends: Our Small Business Pulse Report

Michael Wood October 29, 2020 After an unforgettable year filled with ups and downs, we’ve almost made it to the end of 2020. And while at times it’s felt difficult to find the silver lining, it’s certainly been a transformative year in more ways than one. For small businesses impacted by the COVID-19 pandemic, this … Continue reading 2020 Consumer Holiday Trends: Our Small Business Pulse Report

How Do Consumers Engage with Brands Through Email?

Larisa Bedgood October 8, 2020 Email marketing is a tried and true channel to engage consumers, boost retention and encourage brand loyalty. Numerous research studies discuss the positive ROI and low cost of email marketing. Now more than ever, email has proven to be cost-effective and one of the best ways to communicate with consumers … Continue reading How Do Consumers Engage with Brands Through Email?

Are Direct-to-Consumer Brands Becoming Popular? [Infographic]

Stacey Rudolph — May 13, 2020 There has been an explosion of direct-to-consumer brands (D2C) over the past few years and there seems to be no slowing down. There has led to a shift on how consumers relate to brands. In other words, middlemen and traditional retailers are increasingly facing challenging times ahead. According to … Continue reading Are Direct-to-Consumer Brands Becoming Popular? [Infographic]

5 Unconventional Ways to Build Your Audience Online

Clair Kim — January 22, 2020 There is no need to emphasize the importance of growing audience at this point. Not only did online presence become a must, it also became an important sales channel for many businesses. Unfortunately, the competition for customers’ attention is getting more fierce each day. Advertising costs are hiking up. … Continue reading 5 Unconventional Ways to Build Your Audience Online

How to Keep Consumer Data Secure on Your E-Commerce Website

Monique Becenti — October 17, 2019 Follow @mnbecenti It’s your responsibility to protect data stored on your website. Key talking points: E-commerce sites are an attractive target for malicious hackers. Yet many businesses’ sites aren’t properly safeguarded against the threat of cyberattack. Company leaders can employ these seven strategies to protect their databases and keep … Continue reading How to Keep Consumer Data Secure on Your E-Commerce Website

Consumers Are Annoyed By Excessive Retargeting: Study

Consumers Are Annoyed By Excessive Retargeting: Study by Ray Schultz , October 3, 2019 Retailers hoping to succeed with AI and personalization should be careful about they use data. Consumers are easily annoyed when it is done badly, according to a study by AI platform Clinch. For one thing, 41.6% of consumers surveyed said they … Continue reading Consumers Are Annoyed By Excessive Retargeting: Study

CCPA will take effect in about three months but will consumers really care?

If GDPR’s “manage cookies” forms has taught us anything, it’s that most consumers will simply click “OK.” Greg Sterling on September 23, 2019  The California Consumer Privacy Act (CCPA) goes into effect on January 1, 2020, but it won’t be enforced until July. There has been much hand-wringing, anticipation and attempts to dilute the legislation … Continue reading CCPA will take effect in about three months but will consumers really care?