Category Archives: Consumer Engagement

2 important ways to build customer trust and brand equity with data

Here are the investments marketers should make to gain a competitive edge while remaining privacy-safe. Chris Wood on August 30, 2022 Brands have to be proactive about the privacy concerns their customers have by being transparent in two important areas — customer experience (CX) and data collection and enrichment. Only in this way can brands … Continue reading 2 important ways to build customer trust and brand equity with data

Few Consumers Think Brands Know Them Well, Merkle Study Finds

Few Consumers Think Brands Know Them Well, Merkle Study Finds by Ray Schultz , January 18, 2022 Brands are failing at the all-important job of knowing their customers, judging by The Next Generation Of Consumer Behaviors, a study released last week by Merkle, a firm focused on customer experience management (CXM). Only 14% of consumers … Continue reading Few Consumers Think Brands Know Them Well, Merkle Study Finds

The many ways to know your audience: Friday’s Daily Brief

From contextual audiences to identity resolution to customer journey analytics. Chris Wood on October 15, 2021 at 10:20 am MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get … Continue reading The many ways to know your audience: Friday’s Daily Brief

Why & How to Remain Aware of Your Audience Needs in 2021

Andy Donovan July 1, 2021 Undoubtedly the COVID-19 pandemic has changed much in the way B2C businesses interact with their customers both offline and online. And yet, one thing hasn’t changed – that is, the importance of hearing their honest feedback about the services/products and improving them in a timely manner, accordingly. More importantly, the … Continue reading Why & How to Remain Aware of Your Audience Needs in 2021

Consumer Expectations Are Changing Rapidly — Developing Insurance Affinity Partner Programs Will Help You Keep Up

Ann Dieleman June 6, 2021 All industries — especially insurance — are facing significant transformation. Customer expectations are changing rapidly, and Millennial and Generation Z consumers are not satisfied with traditional insurance processes or products. They are demanding a connected, multichannel customer experience that provides convenience, accessibility, and personalization. In a highly digital world, meeting … Continue reading Consumer Expectations Are Changing Rapidly — Developing Insurance Affinity Partner Programs Will Help You Keep Up

True Blue: Consumers Remained Loyal To Brands Despite Events Of 2020

True Blue: Consumers Remained Loyal To Brands Despite Events Of 2020 by Ray Schultz , March 3, 2021 Your email system is in place. You are able to send out loyalty updates almost by the minute. It’s time to build new relationships with shoppers. Right? If only that’s all it took.  Actually, consumers want discounts … Continue reading True Blue: Consumers Remained Loyal To Brands Despite Events Of 2020