Category Archives: Marketing Strategy

Why Nextdoor Recommendations Matter And How To Get More

Nick Leffler — March 19, 2018 Follow @exprance — March 19, 2018 Nextdoor recommendations play a powerful role in consumers making decisions. They’re powerful because they’re so authentic and your neighbors are the ones recommending your business, unlike a public review site which is easier to cheat. If someone doesn’t know a person to get … Continue reading Why Nextdoor Recommendations Matter And How To Get More

The price is right? Let the data answer that

Contributor David Dowhan says now that programmatic advertisers have nailed audience targeting, it’s time to apply the same array of data to bid management. David Dowhan on March 7, 2018    Programmatic audience targeting has increasingly become table stakes and today provides fewer performance increases than in years past. There are plenty of vendors providing … Continue reading The price is right? Let the data answer that

Traditional Marketing Isn’t Dead: How to Use it in the Digital Age

Jesse Allred — March 6, 2018 — March 6, 2018 Use the foundations of traditional marketing to expand your digital marketing strategy. If you do a quick Google search of “traditional marketing,” it’s easy to notice the approach is on the decline. Articles question if traditional marketing is still alive, suggest your business should ditch … Continue reading Traditional Marketing Isn’t Dead: How to Use it in the Digital Age

How to build a better marketing strategy using new technologies available today

Technology is transforming marketing faster than ever before. Contributor Nandini Rathi explains that without a clearly defined strategy, you won’t be able to achieve big impact at scale. Nandini Rathi on February 16, 2018   There was a lot of talk about AI-driven marketing in 2017. But it’s no longer a new phenomenon. And as … Continue reading How to build a better marketing strategy using new technologies available today

The power of shared beliefs: Market what you believe, not only what you do

Rather than focusing on your products or services, contributor Matt Zilli suggests you’ll be most successful if you demonstrate to customers that you share their values. Matt Zilli on February 12, 2018   For decades, marketing has been a volume-driven game — more emails, more ad placements and bigger billboards. The goal, of course, is … Continue reading The power of shared beliefs: Market what you believe, not only what you do

Do You Need to Use Social Influencers in Your Marketing Strategy?

Brian Appleton — February 2, 2018 Follow @BArailrunner — February 2, 2018 15 years ago, the term social influencers wasn’t even on most people’s marketing radar. Social media was just a baby in 2003. The only sites worth mentioning were Myspace and LinkedIn until they were joined by Facebook in 2004. How things have changed. … Continue reading Do You Need to Use Social Influencers in Your Marketing Strategy?

Startup On A Tight Budget: 3 Marketing Hacks For Quick Wins

Noa Eshed — December 24, 2017 — December 24, 2017 Contemporary startup ecosystem may seem like a “schizophrenic” jungle – overflowing with creative juices in one part, only to be bordered by cash-starved deserts of reality in the neighboring one. The reason for this are varied, chief among them being tight budgets that run out … Continue reading Startup On A Tight Budget: 3 Marketing Hacks For Quick Wins

How to Convince Your Boss To Try YouTube Influencer Marketing

Jibran Malek — December 21, 2017 — December 21, 2017 Some of the most well-known brands are leveraging YouTube Influencer Marketing to achieve sales success. In fact, 39% of marketers are looking to increase their influencer marketing budgets in 2018. Despite all the hype, it can be difficult for brand marketers to convince their bosses … Continue reading How to Convince Your Boss To Try YouTube Influencer Marketing