Category Archives: Marketing Strategy

Do You Need to Use Social Influencers in Your Marketing Strategy?

Brian Appleton — February 2, 2018 Follow @BArailrunner — February 2, 2018 15 years ago, the term social influencers wasn’t even on most people’s marketing radar. Social media was just a baby in 2003. The only sites worth mentioning were Myspace and LinkedIn until they were joined by Facebook in 2004. How things have changed. … Continue reading Do You Need to Use Social Influencers in Your Marketing Strategy?

Startup On A Tight Budget: 3 Marketing Hacks For Quick Wins

Noa Eshed — December 24, 2017 — December 24, 2017 Contemporary startup ecosystem may seem like a “schizophrenic” jungle – overflowing with creative juices in one part, only to be bordered by cash-starved deserts of reality in the neighboring one. The reason for this are varied, chief among them being tight budgets that run out … Continue reading Startup On A Tight Budget: 3 Marketing Hacks For Quick Wins

How to Convince Your Boss To Try YouTube Influencer Marketing

Jibran Malek — December 21, 2017 — December 21, 2017 Some of the most well-known brands are leveraging YouTube Influencer Marketing to achieve sales success. In fact, 39% of marketers are looking to increase their influencer marketing budgets in 2018. Despite all the hype, it can be difficult for brand marketers to convince their bosses … Continue reading How to Convince Your Boss To Try YouTube Influencer Marketing

Practical advice for planning a CRM marketing stack upgrade

Looking to upgrade your martech stack to make the most of your marketing capabilities? Columnist Jose Cebrian has some tips to ensure a smooth transition. Jose Cebrian on December 20, 2017   The revolution in customer relationship marketing (CRM) continues with an exponential increase in the points of data available to leverage for marketing. Data … Continue reading Practical advice for planning a CRM marketing stack upgrade

The aftermath of the holiday season: What’s next for your marketing plan?

It’s natural to want to kick back and relax after the holidays, but columnist Tony Toubia argues that this is a great time to nurture those newly acquired customers to continue reaping sales and successes from the holiday spending season. Tony Toubia on December 20, 2017   You’ve made it to the end of the … Continue reading The aftermath of the holiday season: What’s next for your marketing plan?

Optimize your holiday marketing dollars — long after the Christmas lights dim

Retailers see lots of new customers during the holiday shopping season. Contributor Jordan Elkind explains how to keep the momentum going into the new year. Jordan Elkind on December 18, 2017   E-commerce marketers had a lot to be thankful for this year. According to statistics from Adobe Digital Insights, digital transactions on Cyber Monday … Continue reading Optimize your holiday marketing dollars — long after the Christmas lights dim

Why consistent marketing can pay big results for small industrial manufacturers

Sometimes the key to success in SEO and online marketing is just being consistent. In her beginner-focused how-to, columnist Dianna Huff provides some tactical advice for those managing digital marketing for small manufacturing websites. Dianna Huff on November 21, 2017   “Dianna, you’ll never reach your goal if you don’t consistently monitor your diet!” my … Continue reading Why consistent marketing can pay big results for small industrial manufacturers