Category Archives: Marketing Strategy

Marketing technology needs its own department & budget to be effective, says LogMeIn’s head of martech

Justin Sharaf, director of marketing technology for LogMeIn, will be a part of the ‘A CMO, CIO, and CMTO Walk into a Bar: Who Orders, Who Drinks, and Who Pays?’ panel at MarTech Boston. Amy Gesenhues on September 20, 2017   Earlier this year, when LogMeIn was going through a merger and reorganization, the company … Continue reading Marketing technology needs its own department & budget to be effective, says LogMeIn’s head of martech

Stop wasting your marketing efforts: The 3 prongs to inbox placement

Columnist Mary Wallace explains how your technical setup, list management and marketing strategy all affect inbox placement and the chances of your messages being seen. Mary Wallace on September 14, 2017   Marketers spend a ton of effort creating the perfect message. Focusing on the right need or benefit with the precise tone is key … Continue reading Stop wasting your marketing efforts: The 3 prongs to inbox placement

4 Location Data Myths That Hold Back Your Marketing Strategy

4 Location Data Myths That Hold Back Your Marketing Strategy by Ryan Kanterman , Op-Ed Contributor, September 6, 2017 While most marketers rely on “impressions” and “clicks” to measure the impact of marketing campaigns, it’s becoming clear that actual conversions, like physical store visits, work much better to gauge success. Digital signals have a place … Continue reading 4 Location Data Myths That Hold Back Your Marketing Strategy

Marketing Strategies For Small and Medium Businesses Should Include Beacons

Lakshmi Harikumar — September 11, 2017 Follow @mobstac — September 11, 2017 If you are in the NYC, chances are high that you have either visited or have at least heard about the Annual holiday market at Union Square or in Grand Central Station. These pop-up stores have a large number of shoppers looking for … Continue reading Marketing Strategies For Small and Medium Businesses Should Include Beacons

Lookalike modeling breathing new life into old channels

Columnist Jordan Elkind explains how a mainstay of the ad tech industry is opening up new possibilities for online and offline targeting. Jordan Elkind on August 31, 2017   Lookalike modeling isn’t new. It’s been a mainstay of the ad tech industry for years, used to help advertisers expand digital audiences while maintaining relevancy of … Continue reading Lookalike modeling breathing new life into old channels