Category Archives: Marketing Strategy

5 Ways to Celebrate Halloween with Your Customers

Syed Balkhi — October 21, 2019 Follow @SyedBalkhi If you’re a business owner, especially an eCommerce business owner, you probably focus a lot of your holiday marketing efforts on Christmas—the biggest spending holiday of the year. But, don’t forget about Halloween! Halloween is the perfect time to celebrate with your customers. You might think that … Continue reading 5 Ways to Celebrate Halloween with Your Customers

How to Improve Your CPQ Pricing Strategies

Louis Columbus — October 15, 2019 Follow @louiscolumbus Manufacturers can get more than their fair share of channel sales and margins by improving price management for every dealer, distributor, and reseller they sell-through. It’s possible to expand earnings by 50% on slight increases in volume when pricing is consistent channel-wide. McKinsey’s latest research on the … Continue reading How to Improve Your CPQ Pricing Strategies

Why Mentoring During the Onboarding Process is Beneficial

Darleen DeRosa — September 30, 2019 Follow @onpoint_llc Organizations face a great deal of pressure when it comes to making hiring decisions . Selecting a candidate who isn’t the right fit for a position can be a costly mistake in terms of lost time, money, and productivity. Unfortunately, even if a company does make the … Continue reading Why Mentoring During the Onboarding Process is Beneficial

Marketing strategy and operations: The silent knights of your org

It is pointless to apply trends and technology if the strategy does not make meaningful connections to align with your products or services. Sharon Joseph on August 15, 2019 Long gone are the days of The Big Idea from The Big Ad Agencies. Successful marketing is based on ongoing customer experiences. Any well-respected company knows … Continue reading Marketing strategy and operations: The silent knights of your org

4 easy ways to refresh your marketing strategy during the summer

Fine-tune small things to see what works for your customers and consider exclusivity tactics that lead to loyalty. Kyle Henderick on August 6, 2019 While summer can be a slower season for some retailers, the large success with massive summer shopping events like Amazon’s Prime Day for brands not named Amazon show there is opportunity … Continue reading 4 easy ways to refresh your marketing strategy during the summer

How next-generation algorithms could impact your marketing strategy

Taking the time to understand and refine your demographic targeting will pay off for you business, manipulating algorithms will not. Timothy Carter on August 2, 2019  Algorithms have come to define a significant chunk of modern marketing strategies. Google’s search engine algorithm dictates which websites appear highest in relevant search results, driving search engine optimization … Continue reading How next-generation algorithms could impact your marketing strategy