Brian Basilico — July 12, 2018 Follow @bbasilico Part 1: What Is The Perfect Marketing Strategy For Your Business? Part 2: What Is The Perfect Marketing Strategy For Your Business? – Part 2 – Mining Your Sales Data Past vs New Customers We’re in this series called What Is The Perfect Marketing … Continue reading What Is The Perfect Marketing Strategy For Your Business? Part 3 – Targeting New Customers
Jenn Villa — July 10, 2018 — July 10, 2018 OpenClipart-Vectors / Pixabay We’re not sure we need to convince you that people love watching videos. But in case you didn’t realize how much, users watch ONE BILLION hours of YouTube per day— royally spanking the watch times of any other video hosting platform. As … Continue reading Why Your Business Needs a Dynamite YouTube Marketing Strategy— Like, NOW
Brian Basilico — May 31, 2018 Follow @bbasilico Part 1: What Is The Perfect Marketing Strategy For Your Business? (Written Monday, May 28th, 2018) – Today is Memorial Day. It’s the day we remember our fallen soldiers who have given and paid the ultimate price for our freedom and so it’s a day of remembrance, … Continue reading What Is The Perfect Marketing Strategy For Your Business? – Part 2 – Mining Your Sales Data
Contributor Kevin Lee discusses the pros and cons of large brands bringing some elements of programmatic media in-house. Kevin Lee on July 5, 2018 Large marketers spending millions in annual programmatic and digital media spend have a number of good reasons for taking some elements of programmatic media in-house. We’ll talk about the specific … Continue reading Should marketers own programmatic accounts as they do with SEM & Social?
Are your outreach emails falling flat? Contributor Gisele Navarro shares specific tips you can use to write subject lines that will work to get your emails ope Gisele Navarro on May 31, 2018 In the world of link building, few things are more frustrating than spending hours sending carefully crafted emails to people and … Continue reading How to create catchy, effective subject lines for link outreach
Brian Basilico — May 30, 2018 Follow @bbasilico — May 30, 2018 rawpixel / Pixabay Your Perfect Marketing Strategy This is the beginning of an eight-part blog and podcast series, and I’m going to cover the overarching topic of “What is the Perfect Marketing Strategy For Your Business?” The reason it’s eight parts is that … Continue reading What Is The Perfect Marketing Strategy For Your Business?
Anthony Villegas — May 30, 2018 — May 30, 2018 ProSmile / Pixabay If you’re an online business with any sort of customer base, you’re probably wondering how to set yourself apart from your competitors. With 24/7 access to any product, anytime, anywhere, it’s really easy for consumers to get lost in the world of … Continue reading The Secrets of a Successful Coupon Strategy
VerticalResponse — May 22, 2018 Follow @VR4SmallBiz — May 22, 2018 Quangpraha / Pixabay As the weather gets warmer, everyone’s thoughts turn to fun in the sun. It’s difficult to get prospects and customers to pay attention to your emails, let alone get them to pay for your goods and services. But if you want … Continue reading 40 Sun-Sational Subject Lines For Summer
Nick Leffler — March 19, 2018 Follow @exprance — March 19, 2018 Nextdoor recommendations play a powerful role in consumers making decisions. They’re powerful because they’re so authentic and your neighbors are the ones recommending your business, unlike a public review site which is easier to cheat. If someone doesn’t know a person to get … Continue reading Why Nextdoor Recommendations Matter And How To Get More
Contributor David Dowhan says now that programmatic advertisers have nailed audience targeting, it’s time to apply the same array of data to bid management. David Dowhan on March 7, 2018 Programmatic audience targeting has increasingly become table stakes and today provides fewer performance increases than in years past. There are plenty of vendors providing … Continue reading The price is right? Let the data answer that