Category Archives: Marketing Strategy

Broaden your marketing skills to succeed as an agile marketer

To be a good agile marketer, get yourself comfortable with the uncomfortable. Stacey Ackerman on January 13, 2020 As marketers, we value our special skills, or as I often refer to it, our superpowers. I always explain that my superpower is writing because sometimes it’s easier for me to express my thoughts this way rather … Continue reading Broaden your marketing skills to succeed as an agile marketer

5 Ways to Celebrate Halloween with Your Customers

Syed Balkhi — October 21, 2019 Follow @SyedBalkhi If you’re a business owner, especially an eCommerce business owner, you probably focus a lot of your holiday marketing efforts on Christmas—the biggest spending holiday of the year. But, don’t forget about Halloween! Halloween is the perfect time to celebrate with your customers. You might think that … Continue reading 5 Ways to Celebrate Halloween with Your Customers

How to Improve Your CPQ Pricing Strategies

Louis Columbus — October 15, 2019 Follow @louiscolumbus Manufacturers can get more than their fair share of channel sales and margins by improving price management for every dealer, distributor, and reseller they sell-through. It’s possible to expand earnings by 50% on slight increases in volume when pricing is consistent channel-wide. McKinsey’s latest research on the … Continue reading How to Improve Your CPQ Pricing Strategies

Why Mentoring During the Onboarding Process is Beneficial

Darleen DeRosa — September 30, 2019 Follow @onpoint_llc Organizations face a great deal of pressure when it comes to making hiring decisions . Selecting a candidate who isn’t the right fit for a position can be a costly mistake in terms of lost time, money, and productivity. Unfortunately, even if a company does make the … Continue reading Why Mentoring During the Onboarding Process is Beneficial