Category Archives: Marketing Strategy

What Is The Perfect Marketing Strategy For Your Business? Part 3 – Targeting New Customers

Brian Basilico — July 12, 2018 Follow @bbasilico   Part 1: What Is The Perfect Marketing Strategy For Your Business? Part 2: What Is The Perfect Marketing Strategy For Your Business? – Part 2 – Mining Your Sales Data Past vs New Customers     We’re in this series called What Is The Perfect Marketing … Continue reading What Is The Perfect Marketing Strategy For Your Business? Part 3 – Targeting New Customers

Why Your Business Needs a Dynamite YouTube Marketing Strategy— Like, NOW

Jenn Villa — July 10, 2018 — July 10, 2018 OpenClipart-Vectors / Pixabay We’re not sure we need to convince you that people love watching videos. But in case you didn’t realize how much, users watch ONE BILLION hours of YouTube per day— royally spanking the watch times of any other video hosting platform. As … Continue reading Why Your Business Needs a Dynamite YouTube Marketing Strategy— Like, NOW

What Is The Perfect Marketing Strategy For Your Business? – Part 2 – Mining Your Sales Data

Brian Basilico — May 31, 2018 Follow @bbasilico Part 1: What Is The Perfect Marketing Strategy For Your Business?   (Written Monday, May 28th, 2018) – Today is Memorial Day. It’s the day we remember our fallen soldiers who have given and paid the ultimate price for our freedom and so it’s a day of remembrance, … Continue reading What Is The Perfect Marketing Strategy For Your Business? – Part 2 – Mining Your Sales Data

Should marketers own programmatic accounts as they do with SEM & Social?

Contributor Kevin Lee discusses the pros and cons of large brands bringing some elements of programmatic media in-house. Kevin Lee on July 5, 2018   Large marketers spending millions in annual programmatic and digital media spend have a number of good reasons for taking some elements of programmatic media in-house. We’ll talk about the specific … Continue reading Should marketers own programmatic accounts as they do with SEM & Social?

Why Nextdoor Recommendations Matter And How To Get More

Nick Leffler — March 19, 2018 Follow @exprance — March 19, 2018 Nextdoor recommendations play a powerful role in consumers making decisions. They’re powerful because they’re so authentic and your neighbors are the ones recommending your business, unlike a public review site which is easier to cheat. If someone doesn’t know a person to get … Continue reading Why Nextdoor Recommendations Matter And How To Get More

The price is right? Let the data answer that

Contributor David Dowhan says now that programmatic advertisers have nailed audience targeting, it’s time to apply the same array of data to bid management. David Dowhan on March 7, 2018    Programmatic audience targeting has increasingly become table stakes and today provides fewer performance increases than in years past. There are plenty of vendors providing … Continue reading The price is right? Let the data answer that