Category Archives: Marketing Strategy

How to Plan an Effective Marketing Strategy: Start With a Review

Emily Sidley — August 10, 2018 Follow @EmilySidleyPR— August 10, 2018 As fall approaches, many businesses are starting to look ahead and plan their marketing strategy for 2019. What marketing initiatives will you use in during the coming year? How to Measure Marketing Strategy Success Before you can figure out where you’re going, you need … Continue reading How to Plan an Effective Marketing Strategy: Start With a Review

3 Ways Search Marketers Can Use Call Analytics with Bing’s New Ad Bidding Strategies

Derek Andersen — August 9, 2018 — August 9, 2018 Last week, Bing Ads unveiled its new automated bidding strategies: Target CPA and Maximize Conversions. These two bidding strategies leverage machine learning to make smarter optimizations, freeing up digital marketers from the time-consuming A/B testing process. To inform the strategies, Bing uses a variety of … Continue reading 3 Ways Search Marketers Can Use Call Analytics with Bing’s New Ad Bidding Strategies

Why to Include Social Media Translations in Your Marketing Strategy

Greetje den Holder — August 3, 2018 Follow @GdenHolder — August 3, 2018 Last week, I published the ultimate guide to a perfect social media strategy. There is one issue to consider that might be added to that guide, which is social media translations. If your company is working on an international market, you have … Continue reading Why to Include Social Media Translations in Your Marketing Strategy

What Is The Perfect Marketing Strategy For Your Business? Part 6 – Social Proof

Brian Basilico — July 6, 2018 Follow @bbasilico — July 6, 2018 Once again, we’re digging deeper into our perfect marketing strategy for your business. This post is about social proof. What I’m really talking about is social media. Part 1: What Is The Perfect Marketing Strategy For Your Business? Part 2: What Is The … Continue reading What Is The Perfect Marketing Strategy For Your Business? Part 6 – Social Proof

Rent, buy or train? How to accelerate strategic marketing operations

Selecting martech stack elements is one thing, but finding the humans to use them is quite another. Contributor Debbie Qaqish discusses challenges and solutions MO leaders have in finding key hires. Debbie Qaqish on July 17, 2018   Let’s face it — building a marketing operations (MO) function is hard. Building a world-class marketing operations … Continue reading Rent, buy or train? How to accelerate strategic marketing operations

What Is The Perfect Marketing Strategy For Your Business? The 6 Steps to Success

Brian Basilico — July 17, 2018 Follow @bbasilico — July 17, 2018 This is the final part in the series I’ve been doing called What Is The Perfect Marketing Strategy For Your Business? Today I want to wrap it up with a final story and some thoughts. We’ve covered the six major points, and if … Continue reading What Is The Perfect Marketing Strategy For Your Business? The 6 Steps to Success

What Is The Perfect Marketing Strategy For Your Business? Part 5 – Telling Your Story

Brian Basilico — July 6, 2018 Follow @bbasilico — July 6, 2018   Buddy Guy – The Dog     Part 1: What Is The Perfect Marketing Strategy For Your Business? Part 2: What Is The Perfect Marketing Strategy For Your Business? – Part 2 – Mining Your Sales Data Part 3: What Is The … Continue reading What Is The Perfect Marketing Strategy For Your Business? Part 5 – Telling Your Story