Category Archives: Marketing Strategy

3 Important Strategies Marketing Executives Are Losing Sleep On

Bob Van Rossum June 25, 2020 What a challenging year for marketing executive search in 2020. The economic downturn due to COVID-19 has made top CMOs’ responsibilities even more complicated. Extensive research demonstrates marketing executives have three main focuses during rough times. How will you support the business to exceed revenue goals? What is the … Continue reading 3 Important Strategies Marketing Executives Are Losing Sleep On

How to Build a Marketing Firm from Scratch: Success in Your Own Business

Angela Hausman, PhD — June 8, 2020 Photo by John Schnobrich on Unsplash Are you an experienced marketer with a passion for promotion, product branding, or logistics? Do you also happen to have an entrepreneurial streak coursing through your veins and always dreamed of being your own boss? If so, think you can build a … Continue reading How to Build a Marketing Firm from Scratch: Success in Your Own Business

Storytelling: What Every Startup Can Learn from Nonprofit Marketing

Jeilan Devanesan — May 27, 2020 Marketing at a business and marketing at a nonprofit are two very different things. Often I see content marketing strategies that work great for startups, recycled into blog content for ordinary nonprofits to follow. But that’s not always helpful. Nonprofits don’t have sales teams to set up and manage … Continue reading Storytelling: What Every Startup Can Learn from Nonprofit Marketing

5 Things You Need to Update with Your Marketing Strategy Right Now

Laura Donovan — May 21, 2020 expresswriters / Pixabay The Coronavirus shutdown has changed just about everything in our world. Whether your business has been shutdown temporarily, is still operating as an essential business or is soon opening during one of the phases in your state, it is important to continue to communicate with your … Continue reading 5 Things You Need to Update with Your Marketing Strategy Right Now

Performance Marketing, Advertising Blazes New Trails In Search, Digital

Performance Marketing, Advertising Blazes New Trails In Search, Digital by Laurie Sullivan , Staff Writer @lauriesullivan, May 15, 2020 Performance advertising and marketing will become the dominant strategy in 2020 — especially now as companies emerge from COVID-19 lockdown and every dollar invested in a campaign must have clear and measurable goals. Data can back the … Continue reading Performance Marketing, Advertising Blazes New Trails In Search, Digital

Pro Tip: Managing marketing efforts in the coronavirus era

Navigating such uncertain times requires agility, patience and resourcefulness. Meg O’Leary on April 17, 2020 The universal challenge facing all marketers right now is how to generate revenue in the months ahead with so much uncertainty and a bleak economic climate. Today’s reality is quite different than it was just a few weeks ago, and … Continue reading Pro Tip: Managing marketing efforts in the coronavirus era

How to build an agile marketing organization without authority

Many agile marketing teams have successfully been launched by passionate team members willing to challenge the status quo in a forward-thinking way. Stacey Ackerman on April 13, 2020 While a lot of marketers who are new to agile marketing think it’s a process change, but that’s only a small piece of the puzzle (and that’s … Continue reading How to build an agile marketing organization without authority

Pro Tip: It’s time to evaluate your martech budget

During the coronavirus crisis, it’s important to make the hard decisions about what tools are essential and what are not. Delaney Kline on April 2, 2020 With the introduction of state-mandated quarantines and non-essential business shutdowns, technology for marketing and communication are more important than ever.  As businesses begin revisiting their budget and reassessing the … Continue reading Pro Tip: It’s time to evaluate your martech budget