Category Archives: Marketing Strategy

How marketing ops improves ROI through campaign performance and budget management

James Delande from BrandMaker talks optimization at our recent MarTech conference. Chris Wood on October 29, 2021 “Marketing ops is the control center for your martech stack across all marketing activities to campaign performance and profitability,” said James Delande, BrandMaker’s Director of Product Marketing, at our recent MarTech conference. Businesses are improving their stacks and … Continue reading How marketing ops improves ROI through campaign performance and budget management

The Strongest Question in Your Marketing Strategy Isn’t “How?” It’s “Why?

Tom Martin October 19, 2021 A recent article in the Economist discussing McKinsey & Co.’s PR struggle with their role in the unfurling of the opioid crisis suggests that a key facet of the firm’s marketing strategy difficulties is in fact the lynchpin in the product they sell: the firm’s model requires its consultants to … Continue reading The Strongest Question in Your Marketing Strategy Isn’t “How?” It’s “Why?

2 Marketing Strategies Every Startup In Silicon Valley Must Use to Advance

DeJuan Wright September 23, 2021 Ask any founder in Silicon Valley to use the best adjective to describe the life of a founder in Silicon Valley and the answer they’ll give you would probably be tumultuous. That’s because the life of a founder in Silicon Valley is often exciting, confusing, and disorderly…all rolled into one … Continue reading 2 Marketing Strategies Every Startup In Silicon Valley Must Use to Advance

6 Proven Word of Mouth Marketing Strategies That Actually Work

Andres Muñoz September 7, 2021 Is developing a word of mouth marketing strategy even worth it? Let’s get that out of the way first in case there is any doubt. Yes, it’s worth it. That’s because nowadays, with all the competition and constant advertising, consumers have become repelled by things that are too salesy or … Continue reading 6 Proven Word of Mouth Marketing Strategies That Actually Work

How to Lose $10M by “Doing Something Stupid,” or Never Underestimate the Power of Marketing

Max Shestov July 29, 2021 Enlightening story of Flow founder Andrew Wilkinson about how he wanted to beat the competition focusing on organic growth — but it turned out that he came with a knife to a gunfight. Grow with the Flow! “When I started MetaLab in 2006, the idea of handing anything off seemed … Continue reading How to Lose $10M by “Doing Something Stupid,” or Never Underestimate the Power of Marketing