Category Archives: Ad Campaigns

As World Gets Smaller, So Do Ad Campaigns — But Not Small Enough

by Victor Wong, Op-Ed Contributor, November 22, 2016 More than two-thirds of all digital display spending in the U.S. is programmatic, with mobile fueling much of the growth. Digital ad targeting has never been better. More than $6 billion is spent on data-driven ad tech like data-management platforms (DMPs) and demand-side platforms. And yet, the … Continue reading As World Gets Smaller, So Do Ad Campaigns — But Not Small Enough

Forrester: Marketers need to say goodbye to campaigns, hello to AI-driven conversations with customers

New report on emerging tech in next five years also points to personal data lockers, commonplace augmented reality, and much smarter location analytics. Barry Levine on September 16, 2016   Marketers will need to transform from campaigns to real-time, continuous interaction with customers via intelligent agents. So says Forrester Research VP and Principal Analyst Brian … Continue reading Forrester: Marketers need to say goodbye to campaigns, hello to AI-driven conversations with customers

DHL and F1: Proving Sponsorship Value with Social Listening and Image Recognition

by Richard Sunley May 19, 2016May 19, 2016 Corporate spending on sponsorship activity will hit 60 billion dollars in 2016. But despite this vast expenditure, measuring the ROI of sponsorship remains a tricky business, especially with social media changing the game when it comes to measuring the reach of a brand or logo. Event organizers … Continue reading DHL and F1: Proving Sponsorship Value with Social Listening and Image Recognition

9 Tips for Optimizing Your Google Shopping Ad Campaigns

by Angie Pascale May 4, 2016May 4, 2016 Google Shopping Ads, also called Product Listings Ads (PLAs), are an efficient and affordable way to drives sales for your business. PLAs help to capture customers at their moment of shopping intent due to their prominent placement on search results pages and their more visual format. Shopping … Continue reading 9 Tips for Optimizing Your Google Shopping Ad Campaigns

4 Important Reasons to Be Wary of an Over-Optimized Ad Campaign

by Alexa Matia April 12, 2016April 12, 2016 You may think that a successful online advertising campaign is one that has every single aspect optimized, from keywords and location targeting to the landing page the ads take consumers to. However, this isn’t always the case. There is such a thing as over-optimizing your ad campaigns, … Continue reading 4 Important Reasons to Be Wary of an Over-Optimized Ad Campaign