Category Archives: Work-Life Balance

Blurring of line between work and home creates a new consumer persona

Marketers are uncertain about the best way to connect with “workday consumers.” Constantine von Hoffman on April 22, 2022 Working from home has blurred the line between work and personal time, creating a new buyer persona, according to a new Microsoft report. They’re calling it the “workday consumer” and marketers say they’re still figuring out … Continue reading Blurring of line between work and home creates a new consumer persona

Who is responsible for protecting work-life balance? It depends who you ask

By Jared Lindzon   February 18, 2022   Over the course of her career, Tiffany Jung experienced different challenges maintaining a balance between her professional and personal life. When she began her career at a law firm, Jung says there was no such thing as work-life balance (or the sometimes-preferred term, work-life integration). Employees were … Continue reading Who is responsible for protecting work-life balance? It depends who you ask

3 Ways to Encourage Remote Workers to Create Work-Life Balance During COVID-19

Deborah Sweeney — May 22, 2020 As COVID-19 continues, leaders are getting creative in their efforts to engage and connect with remote employees. Many teams participate in Zoom happy hours; respond to fun questions posted in Slack, and join in email threads featuring funny memes and GIFs. What makes this particular era of remote work … Continue reading 3 Ways to Encourage Remote Workers to Create Work-Life Balance During COVID-19

Work-Life Balance: How to Have It All & Retain High Quality Employees

Morgan Jones — February 28, 2020 What Factors Are Important for Employee Retention and satisfaction? Work-life balance has become essential. Millennials are the largest group in the workplace, and besides salary this is the most important factor for them when considering a job. Millennials may be driving the charge to integrate these two traditionally separate … Continue reading Work-Life Balance: How to Have It All & Retain High Quality Employees