Contributor Matt Umbro lays out the qualities you should be looking for in new hires, while also cultivating them in yourself as you progress in your career. Matt Umbro on February 7, 2018 When you think of traits successful digital marketing employees possess, what comes to mind? Maybe they are hard workers, pay attention to … Continue reading Successful digital marketers possess these 3 traits. Do you?
Ann Mills — January 31, 2018 Follow @resourcefulbus — January 31, 2018 Sometimes 1 + 1 = 3. In digital marketing, the connectivity afforded across platforms can sometimes have a domino effect on customer reach and engagement. When you find these synergies, the impact is powerful. With that in mind, here’s one of our favorite … Continue reading A Digital Marketing Trifecta That Will Turbocharge Reach
Frank Bocchino — September 23, 2017 Follow @frankbocchino — September 23, 2017 GregMontani / Pixabay As reliance upon digital marketing continues to grow, some corporate budgets have completely displaced (rather than supplemented) traditional marketing. The new normal sees companies with separate departments for email, SEO, PPC, display, social media, content creation, branding, and so on. … Continue reading Digital Marketing: Gambling on Over Segmentation?
Angela Hausman, PhD — September 23, 2017 Follow @MarketingLetter — September 23, 2017 It’s hard to believe it’s been 5 years since I first posted one of my most cited posts, 16 Differences between Traditional Media and Social Networking and over a year since I updated the post. A lot has changed since then. For … Continue reading 4 Differences Between Digital Marketing and Traditional Media
Darnelle O’Brien — September 19, 2017 Follow @thekissagency — September 19, 2017 Templune / Pixabay They say a craftsman is only as clever as his tools, and at K.I.S.S, we believe harnessing the power of digital marketing is easy when you have the right tools. So, this week, we’ve curated 4 of our favourite chrome … Continue reading 4 Google Chrome Extensions To Boost Your Digital Marketing
Angela Hausman, PhD — September 9, 2017 Follow @MarketingLetter — September 9, 2017 Humans are visual animals and we learn better from visual information than in writing. So, when I ran across this infographic that maps the keys to success in digital marketing in a single image, I just had to use it. Rather than … Continue reading 13 Keys to Success in Digital Marketing in a Single Map
The 3 Most Important Words In Digital Marketing by Mike Donahue , Op-Ed Contributor, August 21, 2017 What are the three most important words in digital marketing? 1. a four-letter word2. a six-letter word3. a five-letter word Data is the four-letter word Nobody would argue that first-party and third-party data are the foundational elements of … Continue reading The 3 Most Important Words In Digital Marketing
Mike Moran — August 8, 2017 Follow @MikeMoran — August 8, 2017 Many of you no longer face this problem within your company, which is great. Some of you are increasing spending on digital and reaping the rewards, but not all. Some B2C companies spend the lion’s share of their marketing budget on traditional marketing, … Continue reading How Do You Persuade Big Company Executives That Digital Marketing is Important?
Great SEO does not exist in a bubble, but is part of a broader marketing framework. Columnist Marcus Miller explains how an awareness and understanding of this framework can improve SEO performance. Marcus Miller on August 7, 2017 It’s a peculiar time to be a marketer. Many of us in the SEO world, myself … Continue reading The 4 Ps of SEO & digital marketing
Alice Oh — August 3, 2017 — August 3, 2017 Photo-Mix / Pixabay If you’ve ever stepped foot into the marketing world, you’ve surely heard of key performance indicators (KPIs) and how important they are for businesses. They’re essentially metrics that help organizations track their performance against their business objectives and goals. Many marketers get … Continue reading 2 Core Digital Marketing KPIs That Are Essential for Your Business and How to Calculate Them