Category Archives: Digital Marketing

Digital Marketing Trends You Need to Pay Attention to Now!

Dave Sutton — June 25, 2019 — June 25, 2019 According to Internet Live Stats, over four billion people are online today. That’s more than half of the world’s population. In light of this, most businesses have made establishing an online presence a top priority. From engaging users on social media to deploying sophisticated email … Continue reading Digital Marketing Trends You Need to Pay Attention to Now!

Digital marketing in 2019: Here’s where we’re headed this year

Brands that embrace emerging technologies and advertising formats – like connected TV, visual and voice search and AR advertising – will thrive in the new year. Chris Loretto on January 2, 2019   From the rise of voice advertising to the connected TV revolution, there were major strides in the digital marketing space this past year. … Continue reading Digital marketing in 2019: Here’s where we’re headed this year

Why Digital Marketers Should Pass Call Data into Google Marketing Platform

Derek Andersen — October 22, 2018 — October 22, 2018 On June 27th, Google combined its DoubleClick and Google Analytics suites under the name Google Marketing Platform. This unified stack gives advertisers a single point of control to plan, buy, measure, and optimize digital media. As a result, marketers can see a unified channel view … Continue reading Why Digital Marketers Should Pass Call Data into Google Marketing Platform