Liz Papagni August 28, 2020 Many B2B companies tend to believe that most of the digital marketing techniques that are popular right now tend to work only for B2C brands. It’s true that Instagram is pretty powerful for sharing new products with potential buyers, and influencers seem more effective when they have physical … Continue reading How to Leverage Digital Marketing for B2B: Part One
Abhishek Shah September 8, 2020 A generic white shoe will cost $ 15. The same white shoe with a black Nike Swoosh or three Adidas black stripes will sell for $ 150. That is the power of branding. (Source: justcreative) People branding can make your product sell for 10X its value. You can be a … Continue reading How Digital Marketing Can Help Boost Your Brand Image
Jeff Previte September 2, 2020 Your social media posts only earn a handful of likes every day, maybe a comment or a share if you’re lucky. Then, one day, you hit a chord with your audience, and suddenly, your post is spreading like wildfire. More people know about your business in a day than they … Continue reading 4 Digital Marketing Hacks That Grow Your Small Business
Angela Ash August 19, 2020 It has been a couple of months since the pandemic caught us unawares, with many people still struggling to come to terms with this new reality. Obviously, the crisis is coupled with a number of global consequences, with certain industries coming to the brink of extinction. This is a two-way … Continue reading Why Digital Marketing Is Imperative During Uncertain Times
Angela Hausman, PhD August 20, 2020 Opportunities for digital marketing professionals continue growing, although the graphic above is from 2017. Specific data on the growth of digital marketing from the US Bureau of Labor Statistics are hard to come by, as digital marketing gets folded into their reports under the general category of marketing, which … Continue reading Opportunities for Digital Marketing Professionals: Skills and Potential
Dan Moyle August 11, 2020 As digital marketing continues to grow and take over market share from traditional marketing, many marketing managers and small business founders are asking how much they should be spending on digital marketing. The U.S. Small Business Administration suggests allocating 7-to-8% of your gross revenue to marketing. Then you spend 50% … Continue reading How Much Should I Expect to Spend on Digital Marketing?
Tommy Wyher August 9, 2020 Digital marketing has changed immensely in the last decade. There have been a multitude of changes in tactics along with Google’s search engine algorithms. Low-quality content that has been referred to as “clickbait” has stopped generating the results it once had. Consumers are becoming pickier in terms of what they … Continue reading Trends That Will Continue to Stay Relevant in Digital Marketing
Kristin Zhivago August 7, 2020 I’ve been defining the customer’s Mindset as the desires, concerns, and questions that they have when they set out on their buying journey. These desires, concerns, and questions are top of mind for them, and if you don’t address these burning issues, immediately, they will click away. That’s one thing … Continue reading Why is Mindset-Driven Marketing So Important For Your Digital Marketing?
Chris Pitt July 6, 2020 A six-step process for applying ‘test and learn’, including defining KPIs, creating test criteria, achieving statistical significance and turning insights into action. According to a 2019 study carried out by Kantar Group, 47% of advertisers lack the confidence to extract meaningful insights from their data. That means almost half of … Continue reading How to Apply a Test and Learn Approach to Your Digital Marketing
Joe Cox July 2, 2020 The world is slowly opening itself back up. Across the globe, employees are trickling back to their offices. Public transportation is restarting. Similarly, lockdown measures have been easing in the UK – small outdoor gatherings and some sports are now permitted. So is visiting parks and beaches within England. These … Continue reading Putting Together a Post COVID-19 Digital Marketing Action Plan