Naman Kapur — March 15, 2018 Follow @kapur_naman — March 15, 2018 Digital Marketing has always been the game of delivering the right information to the right people at the right time and since it revolves around online metrics and technology, one should be ready to improve, adapt and ace the game before competition does. … Continue reading 5 Ways You Can Do Digital Marketing Right in 2018
Waseem Khan — March 16, 2018 — March 16, 2018 PhotoMIX-Company / Pixabay Before the advent of big data, marketing functions were largely focused on creating brand awareness through mass-market promotional efforts. Usually, these campaigns would be directed by gut instinct rather than any sort of quantitative analysis. As a result, it was often impossible … Continue reading The 5 Most Important Digital Marketing Metrics for CEOs
Logan Godfrey — March 16, 2018 — March 16, 2018 Whether it’s wearing green or going to an Irish bar to have a few pints of Guinness, Americans love to celebrate St. Patrick’s Day. There are parades and a slew of holiday-related events that take place across the country during the month of March. Based … Continue reading A Digital Marketer’s Look into St. Patrick’s Day
Kevin O’Brien — March 12, 2018 — March 12, 2018 geralt / Pixabay There’s a debate raging in the staffing world. With 64% of staffing firms indicating their top challenge is the talent shortage, there are differing views as to how to best source candidates. Some view job boards as an inefficient relic of old-school … Continue reading Job Boards vs. Digital Marketing: What’s Better for Sourcing Candidates?
Waseem Khan — March 9, 2018 — March 9, 2018 “Digital Marketing – We have technology, finally, for the first time in human history allows people to really maintain rich connections with much larger number of people”-Pierre Omidyar The world is seeing a steep rise in the number of millennials. The latest statistics place their … Continue reading 5 Questions Every CEO Should Ask Before Outsourcing Digital Marketing
Logan Godfrey — March 9, 2018 — March 9, 2018 If you have read any of my articles, you have probably noticed that I like to write about two things besides digital marketing topics. Those would be Star Wars and sports. The NFL Scouting Combine is one of the hottest takes in the sports world … Continue reading A Scouting Combine For Digital Marketers
Angela Hausman, PhD — February 9, 2018 Follow @MarketingLetter — February 9, 2018 The infographic below is based on LinkedIn’s report of the marketing team of the future and highlights to changing landscape of digital marketing. Will the future for digital marketing look like the one we see today? If not, how will that future … Continue reading There is No Future for Digital Marketing
Contributor Matt Umbro lays out the qualities you should be looking for in new hires, while also cultivating them in yourself as you progress in your career. Matt Umbro on February 7, 2018 When you think of traits successful digital marketing employees possess, what comes to mind? Maybe they are hard workers, pay attention to … Continue reading Successful digital marketers possess these 3 traits. Do you?
Ann Mills — January 31, 2018 Follow @resourcefulbus — January 31, 2018 Sometimes 1 + 1 = 3. In digital marketing, the connectivity afforded across platforms can sometimes have a domino effect on customer reach and engagement. When you find these synergies, the impact is powerful. With that in mind, here’s one of our favorite … Continue reading A Digital Marketing Trifecta That Will Turbocharge Reach
Frank Bocchino — September 23, 2017 Follow @frankbocchino — September 23, 2017 GregMontani / Pixabay As reliance upon digital marketing continues to grow, some corporate budgets have completely displaced (rather than supplemented) traditional marketing. The new normal sees companies with separate departments for email, SEO, PPC, display, social media, content creation, branding, and so on. … Continue reading Digital Marketing: Gambling on Over Segmentation?