Category Archives: Digital Marketing

Digital Marketing Trends From the Customer’s Perspective

Kristin Zhivago — March 29, 2020 There are plenty of people (about 12,000 a month) searching for “digital marketing definition” in Google. And the results served up focus on the channels (social, online ads, SEO, etc.) with barely a mention of customers—except to say that their behavior in response to your campaigns will help you … Continue reading Digital Marketing Trends From the Customer’s Perspective

Why out-of-home may be the ultimate location-based (digital) marketing medium

OOH has evolved into an exciting medium that combines high-impact creative with digital targeting and measurement. Greg Sterling on February 18, 2020  Among traditional media, out-of-home (OOH) is the only channel growing while TV, radio, newspapers, magazines and directories are all contracting. And digital OOH, especially programmatic, is growing much more rapidly. The combined sector … Continue reading Why out-of-home may be the ultimate location-based (digital) marketing medium

Soapbox: Are ad blockers breaking the foundations of digital marketing?

Now is the time to start rethinking what’s next for website analytics. Alex Vale on February 11, 2020 I work for a B2B SaaS product and one of my tasks is to produce a monthly analytics report that breaks down our lead conversion rates. I track the conversion rate of website lands > demo requests … Continue reading Soapbox: Are ad blockers breaking the foundations of digital marketing?

How evolving risks and consumer distrust will shape digital marketing in 2020

Managing affiliates, Amazon product search and Google Shopping should be carefully managed to protect your brand in the coming year. Dave Naffziger on January 31, 2020 Against a backdrop where competition is as fierce as it’s ever been, digital marketing teams are increasingly seeking out new strategies to drive awareness and brand engagement. Brands are … Continue reading How evolving risks and consumer distrust will shape digital marketing in 2020

The Importance of Email Marketing and Digital Marketing Strategy for Your Brand

Mike Parry — December 17, 2019 Have you ever opened a marketing email and not immediately recognised what company it’s from or the purpose of the email? It has no sales pitch or story or maybe it doesn’t even match their website? Sometimes it’s not their fault, they test their emails on desktops but don’t … Continue reading The Importance of Email Marketing and Digital Marketing Strategy for Your Brand

The 10 Best Types of Video For Digital Marketing

Austin Gould — November 23, 2019 Follow @Austin_E_Gould We can’t say this enough: video content as part of a digital marketing strategy is the way of the future. According to The New York Times, “We’re entering a ‘post-text world.’ Multimedia will soon dominate every channel. In other words, using writing to communicate with your audience … Continue reading The 10 Best Types of Video For Digital Marketing

State of Digital Marketing – Priorities, Challenges, Trends and More

Larisa Bedgood — November 15, 2019 Follow @www.twitter.com/V12Data State of Digital Marketing – Priorities, Challenges, Trends and More In today’s connected, always-on world, over 4.33 billion people are now active internet users, which is about 56% of the global population. And this number only continues to grow. Interacting with friends, family and brands through social, … Continue reading State of Digital Marketing – Priorities, Challenges, Trends and More

Digital Marketing vs. Traditional Marketing [Infographic]

Laura Donovan — October 23, 2019 Follow @thewordpro geralt / Pixabay A top-notch marketing plan is one of the most important methods for businesses interested in reaching a large audience and growing the bottom-line. Bigger companies spend well into the thousands, some even millions, to reach their target audience in order to convert them into … Continue reading Digital Marketing vs. Traditional Marketing [Infographic]

6 Ecommerce Digital Marketing Tips for More Online Sales

Conor Bond — September 10, 2019 — September 10, 2019 The percentage of total retail sales attributed to ecommerce has been growing with each passing quarter for years. That healthy market is good news, but on the down side it points to increasing competition. For each individual ecommerce business, it can be harder (and more … Continue reading 6 Ecommerce Digital Marketing Tips for More Online Sales