Category Archives: Digital Marketing

Digital Marketing: Gambling on Over Segmentation?

Frank Bocchino — September 23, 2017 Follow @frankbocchino — September 23, 2017 GregMontani / Pixabay As reliance upon digital marketing continues to grow, some corporate budgets have completely displaced (rather than supplemented) traditional marketing. The new normal sees companies with separate departments for email, SEO, PPC, display, social media, content creation, branding, and so on. … Continue reading Digital Marketing: Gambling on Over Segmentation?

How Do You Persuade Big Company Executives That Digital Marketing is Important?

Mike Moran — August 8, 2017 Follow @MikeMoran — August 8, 2017 Many of you no longer face this problem within your company, which is great. Some of you are increasing spending on digital and reaping the rewards, but not all. Some B2C companies spend the lion’s share of their marketing budget on traditional marketing, … Continue reading How Do You Persuade Big Company Executives That Digital Marketing is Important?

2 Core Digital Marketing KPIs That Are Essential for Your Business and How to Calculate Them

Alice Oh — August 3, 2017 — August 3, 2017 Photo-Mix / Pixabay If you’ve ever stepped foot into the marketing world, you’ve surely heard of key performance indicators (KPIs) and how important they are for businesses. They’re essentially metrics that help organizations track their performance against their business objectives and goals. Many marketers get … Continue reading 2 Core Digital Marketing KPIs That Are Essential for Your Business and How to Calculate Them