Category Archives: Digital Marketing

Opportunities for Digital Marketing Professionals: Skills and Potential

Angela Hausman, PhD August 20, 2020 Opportunities for digital marketing professionals continue growing, although the graphic above is from 2017. Specific data on the growth of digital marketing from the US Bureau of Labor Statistics are hard to come by, as digital marketing gets folded into their reports under the general category of marketing, which … Continue reading Opportunities for Digital Marketing Professionals: Skills and Potential

How Much Should I Expect to Spend on Digital Marketing?

Dan Moyle August 11, 2020 As digital marketing continues to grow and take over market share from traditional marketing, many marketing managers and small business founders are asking how much they should be spending on digital marketing. The U.S. Small Business Administration suggests allocating 7-to-8% of your gross revenue to marketing. Then you spend 50% … Continue reading How Much Should I Expect to Spend on Digital Marketing?

Trends That Will Continue to Stay Relevant in Digital Marketing

Tommy Wyher August 9, 2020 Digital marketing has changed immensely in the last decade. There have been a multitude of changes in tactics along with Google’s search engine algorithms. Low-quality content that has been referred to as “clickbait” has stopped generating the results it once had. Consumers are becoming pickier in terms of what they … Continue reading Trends That Will Continue to Stay Relevant in Digital Marketing

Why is Mindset-Driven Marketing So Important For Your Digital Marketing?

Kristin Zhivago August 7, 2020 I’ve been defining the customer’s Mindset as the desires, concerns, and questions that they have when they set out on their buying journey. These desires, concerns, and questions are top of mind for them, and if you don’t address these burning issues, immediately, they will click away. That’s one thing … Continue reading Why is Mindset-Driven Marketing So Important For Your Digital Marketing?

How to Apply a Test and Learn Approach to Your Digital Marketing

Chris Pitt July 6, 2020 A six-step process for applying ‘test and learn’, including defining KPIs, creating test criteria, achieving statistical significance and turning insights into action. According to a 2019 study carried out by Kantar Group, 47% of advertisers lack the confidence to extract meaningful insights from their data. That means almost half of … Continue reading How to Apply a Test and Learn Approach to Your Digital Marketing

Putting Together a Post COVID-19 Digital Marketing Action Plan

Joe Cox July 2, 2020 The world is slowly opening itself back up. Across the globe, employees are trickling back to their offices. Public transportation is restarting. Similarly, lockdown measures have been easing in the UK – small outdoor gatherings and some sports are now permitted. So is visiting parks and beaches within England. These … Continue reading Putting Together a Post COVID-19 Digital Marketing Action Plan