Natalie Petersen — April 9, 2017 — April 9, 2017 Keep these digital marketing tips from ‘Pretty Little Liars’ to yourself! “Two can keep a secret if one of them is dead” goes the theme song of one of my favorite shows of all time, “Pretty Little Liars” (PLL); the show begins its final 10 … Continue reading Can You Keep a Secret? Digital Marketing Tips from “Pretty Little Liars”
Blake Jackson — April 5, 2017 — April 5, 2017 Did you know that 81% of shoppers perform online research before making a purchase? The future is now when it comes to digital. Digital marketing can span anywhere from ads on Google to posts on Twitter to even mobile display advertisements. So, the question still … Continue reading 6 Steps to Digital Marketing Success
Jess Chorney — March 8, 2017 — March 8, 2017 As a co-op student switching from job to job in four-month intervals, I am far too familiar with the dreaded onboarding process. I’ve spent hours staring at computer screens wondering when I will start to feel like a valued part of the team. Have you … Continue reading Onboarding a Digital Marketer the Right Way
Blair Nicole Nastasi — February 28, 2017 Follow @MediaMogulsPR— February 28, 2017 Unless you’ve been hiding under a rock for the past decade, you’ve already realized the power of digital marketing. But effective digital marketing strategy changes just as quickly as the seasons. Consider, for example, the potential changes 2017 has in store for digital … Continue reading 3 Ways Digital Marketing is Changing in 2017
Lisa Kupfer — February 23, 2017 Follow @dearlisa— February 23, 2017 Is marketing one of your company’s biggest challenges? You’re not alone. According to Hubspot, 65% of business owners identify generating leads for their business as the biggest challenges. Knowing where to market, what message to send, what to prioritize, and how to measure return … Continue reading What is Digital Marketing?
Andrew Gazdecki — February 14, 2017 Follow @biznessapps— February 14, 2017 A few decades ago, marketing and advertising meant putting up bill boards and buying radio or TV placement ads. A company’s marketing budget was dedicated to producing these awesome posters, pamphlets and jingles. Fast-forward a couple of years and a lot – if not … Continue reading How Much Should Small Businesses Spend on Digital Marketing in 2017?
Jaime Nacach — February 8, 2017 Follow @bloominari— February 8, 2017 A comprehensive digital marketing strategy is more essential than ever in today’s ultra-competitive marketplace. If you own a new or growing business, it’s crucial to have some understanding of the potential that lies in digital marketing. If Your Company Doesn’t Exist Online Today, It … Continue reading 3 Ways to Grow Your Business With Digital Marketing
Angela Hausman, PhD — January 31, 2017 Follow @MarketingLetter— January 31, 2017 A website is a great starting point and an important centerpiece of your digital marketing efforts, but you really need more than a website to optimize market performance. Why you need more than a website Here are 4 reasons: SEO Build relationships with … Continue reading More Than a Website: Digital Marketing
Gina Botti — January 18, 2017 — January 18, 2017 To successfully optimize digital marketing ROI, marketers must do more than acknowledge the value of the call channel. They must also include call conversions in their marketing analytics. The Value of Call Attribution Call attribution technology can help you better understand your target audience and … Continue reading Did You Know Call Data Can Nourish Your Digital Campaigns?
Ryan Burgio — January 5, 2017 — January 5, 2017 I believe a majority of digital marketing companies are sketchy. That’s right, I said it. Our industry is full of underqualified and self-proclaimed experts. Be weary of anyone that calls themselves a social media expert, AdWords guru or content evangelist. How do we know this? … Continue reading Sketchy Digital Marketers Are Ruining Our Industry