Category Archives: Digital Marketing

The Power of Personalization in Digital Marketing

Ruhi Van Andel | April 8th, 2021 Personalization in digital marketing is an incredible tool that’s consistently proven to improve campaign results if executed in an engaging, authentic manner. This article explores how looking at things from the customer’s perspective could be a game-changer in your digital marketing strategy.  Most of us who existed in … Continue reading The Power of Personalization in Digital Marketing

Myth or Truth: AI is Reshaping the Digital Marketing Industry?

Dave Sutton April 2, 2021 Is AI reshaping the digital marketing industry? Yes! In recent years, Artificial Intelligence (AI) has become a vital entity in the realms of digital marketing, with digital marketers across the globe leveraging AI to streamline and optimize digital marketing campaigns and gain client loyalty in the digital age. For most … Continue reading Myth or Truth: AI is Reshaping the Digital Marketing Industry?

The Power of Visual Communication in Digital Marketing

Dana Kachan March 4, 2021 Visual communication is crucial for brands that aim to establish trust-based relationships with a target audience. These insights may help your company build your visual content right and interact with consumers creatively. Humankind is the incessant consumer. Our appetite is only rising. And it’s for the better. Please take me … Continue reading The Power of Visual Communication in Digital Marketing

Tips for Measuring the ROI of Digital Marketing and Growing

Angela Hausman, PhD March 1, 2021 In the bad old days, digital marketing was a free-for-all where instant gurus touted their money-making formulas (usually a little better than snake oil salesmen) and deluded followers into spending thousands for coaching programs that didn’t work. Of course, without metrics for measuring the ROI of digital marketing, these … Continue reading Tips for Measuring the ROI of Digital Marketing and Growing

How Digital Marketing Executives Are Building Tomorrow’s Leaders

Bob Van Rossum January 22, 2021 The business environment today is full of growth opportunities. However, the biggest opportunity companies have is the ability to recruit from a borderless world. This allows companies to build a diverse marketing team with a wide range of backgrounds and experiences. By incorporating different perspectives and viewpoints, it allows … Continue reading How Digital Marketing Executives Are Building Tomorrow’s Leaders

Animation in Digital Marketing: The Power of Influence Hidden Behind Cartoons

Dana Kachan January 2, 2021 Videos are the most versatile content type interacting with the human psyche. We, humans, perceive the information from the video at the audial and visual levels simultaneously. It gives us a more comprehensive view of the subject and a better understanding of the key message. In the current pandemic conditions, … Continue reading Animation in Digital Marketing: The Power of Influence Hidden Behind Cartoons