Category Archives: Digital Marketing

Digital Marketing vs. Traditional Marketing [Infographic]

Laura Donovan — October 23, 2019 Follow @thewordpro geralt / Pixabay A top-notch marketing plan is one of the most important methods for businesses interested in reaching a large audience and growing the bottom-line. Bigger companies spend well into the thousands, some even millions, to reach their target audience in order to convert them into … Continue reading Digital Marketing vs. Traditional Marketing [Infographic]

6 Ecommerce Digital Marketing Tips for More Online Sales

Conor Bond — September 10, 2019 — September 10, 2019 The percentage of total retail sales attributed to ecommerce has been growing with each passing quarter for years. That healthy market is good news, but on the down side it points to increasing competition. For each individual ecommerce business, it can be harder (and more … Continue reading 6 Ecommerce Digital Marketing Tips for More Online Sales

Back to Basics: Understanding Digital Marketing & Search Results

Robyn Snyder — August 26, 2019 — August 26, 2019 Digital Marketing is a science. And just as there are multiple types of science, there are various forms of digital marketing. But the average person doesn’t necessarily know what is what on a given search results page, nor what drives each of those results. Although … Continue reading Back to Basics: Understanding Digital Marketing & Search Results

The Bare Minimum Guide to Digital Marketing

Erika Dickstein — July 14, 2019 Follow @springinsight — July 14, 2019 If you search for “digital marketing tips,” you’ll find approximately one quintillion online resources. Most of them highlight how quickly things change, the importance of staying on top of your organization’s marketing efforts, and almost without fail these resources end by trying to … Continue reading The Bare Minimum Guide to Digital Marketing

Digital Marketing Trends You Need to Pay Attention to Now!

Dave Sutton — June 25, 2019 — June 25, 2019 According to Internet Live Stats, over four billion people are online today. That’s more than half of the world’s population. In light of this, most businesses have made establishing an online presence a top priority. From engaging users on social media to deploying sophisticated email … Continue reading Digital Marketing Trends You Need to Pay Attention to Now!

Digital marketing in 2019: Here’s where we’re headed this year

Brands that embrace emerging technologies and advertising formats – like connected TV, visual and voice search and AR advertising – will thrive in the new year. Chris Loretto on January 2, 2019   From the rise of voice advertising to the connected TV revolution, there were major strides in the digital marketing space this past year. … Continue reading Digital marketing in 2019: Here’s where we’re headed this year