Category Archives: Digital Marketing

Putting Together a Post COVID-19 Digital Marketing Action Plan

Joe Cox July 2, 2020 The world is slowly opening itself back up. Across the globe, employees are trickling back to their offices. Public transportation is restarting. Similarly, lockdown measures have been easing in the UK – small outdoor gatherings and some sports are now permitted. So is visiting parks and beaches within England. These … Continue reading Putting Together a Post COVID-19 Digital Marketing Action Plan

How Digital Marketing Helps Your Business Grow

Jock Breitwieser June 25, 2020 In easy words, digital marketing is any type of promotional effort done on the Internet. It includes every kind of advertisement, piece of content, website, social media post, business-related email, and more that you access from your computer, smartphone, or any other connected device. While this explanation is comprehensive, it … Continue reading How Digital Marketing Helps Your Business Grow

Digital Marketing Tips to Help your Business Adapt to Today’s Crisis

Angela Hausman, PhD — June 15, 2020 Photo by Launchpresso from Pexels Earlier this week, we discussed how to achieve marketing success in the middle of the triple crises (coronavirus, financial meltdown, and massive protests as part of Black Lives Matter) facing the US and much of the world right now. Today, I’ll focus on … Continue reading Digital Marketing Tips to Help your Business Adapt to Today’s Crisis

How Digital Marketing Continues to Change

Dan Moyle — May 18, 2020 Marketing is the beginning of a conversation with ideal prospects; it can come from many different avenues. If marketing is the business process of identifying, anticipating and satisfying customers’ needs and wants, then it’s also getting in front of those potential business relationships. Because marketing is used to attract … Continue reading How Digital Marketing Continues to Change

Will Digital Marketing Replace Traditional Marketing?

Dan Moyle — May 6, 2020 How many years have marketers been beating the “traditional marketing is dead” drum? Since the old dial-up modem sound became synonymous with the world wide web? Probably. As world events move people online in greater numbers than ever before, the cry that traditional marketing is dead grows louder. But … Continue reading Will Digital Marketing Replace Traditional Marketing?

Digital Marketing Trends From the Customer’s Perspective

Kristin Zhivago — March 29, 2020 There are plenty of people (about 12,000 a month) searching for “digital marketing definition” in Google. And the results served up focus on the channels (social, online ads, SEO, etc.) with barely a mention of customers—except to say that their behavior in response to your campaigns will help you … Continue reading Digital Marketing Trends From the Customer’s Perspective

Why out-of-home may be the ultimate location-based (digital) marketing medium

OOH has evolved into an exciting medium that combines high-impact creative with digital targeting and measurement. Greg Sterling on February 18, 2020  Among traditional media, out-of-home (OOH) is the only channel growing while TV, radio, newspapers, magazines and directories are all contracting. And digital OOH, especially programmatic, is growing much more rapidly. The combined sector … Continue reading Why out-of-home may be the ultimate location-based (digital) marketing medium

Soapbox: Are ad blockers breaking the foundations of digital marketing?

Now is the time to start rethinking what’s next for website analytics. Alex Vale on February 11, 2020 I work for a B2B SaaS product and one of my tasks is to produce a monthly analytics report that breaks down our lead conversion rates. I track the conversion rate of website lands > demo requests … Continue reading Soapbox: Are ad blockers breaking the foundations of digital marketing?

How evolving risks and consumer distrust will shape digital marketing in 2020

Managing affiliates, Amazon product search and Google Shopping should be carefully managed to protect your brand in the coming year. Dave Naffziger on January 31, 2020 Against a backdrop where competition is as fierce as it’s ever been, digital marketing teams are increasingly seeking out new strategies to drive awareness and brand engagement. Brands are … Continue reading How evolving risks and consumer distrust will shape digital marketing in 2020