Frank Bocchino — September 23, 2017 Follow @frankbocchino — September 23, 2017 GregMontani / Pixabay As reliance upon digital marketing continues to grow, some corporate budgets have completely displaced (rather than supplemented) traditional marketing. The new normal sees companies with separate departments for email, SEO, PPC, display, social media, content creation, branding, and so on. … Continue reading Digital Marketing: Gambling on Over Segmentation?
Angela Hausman, PhD — September 23, 2017 Follow @MarketingLetter — September 23, 2017 It’s hard to believe it’s been 5 years since I first posted one of my most cited posts, 16 Differences between Traditional Media and Social Networking and over a year since I updated the post. A lot has changed since then. For … Continue reading 4 Differences Between Digital Marketing and Traditional Media
Darnelle O’Brien — September 19, 2017 Follow @thekissagency — September 19, 2017 Templune / Pixabay They say a craftsman is only as clever as his tools, and at K.I.S.S, we believe harnessing the power of digital marketing is easy when you have the right tools. So, this week, we’ve curated 4 of our favourite chrome … Continue reading 4 Google Chrome Extensions To Boost Your Digital Marketing
Angela Hausman, PhD — September 9, 2017 Follow @MarketingLetter — September 9, 2017 Humans are visual animals and we learn better from visual information than in writing. So, when I ran across this infographic that maps the keys to success in digital marketing in a single image, I just had to use it. Rather than … Continue reading 13 Keys to Success in Digital Marketing in a Single Map
The 3 Most Important Words In Digital Marketing by Mike Donahue , Op-Ed Contributor, August 21, 2017 What are the three most important words in digital marketing? 1. a four-letter word2. a six-letter word3. a five-letter word Data is the four-letter word Nobody would argue that first-party and third-party data are the foundational elements of … Continue reading The 3 Most Important Words In Digital Marketing
Mike Moran — August 8, 2017 Follow @MikeMoran — August 8, 2017 Many of you no longer face this problem within your company, which is great. Some of you are increasing spending on digital and reaping the rewards, but not all. Some B2C companies spend the lion’s share of their marketing budget on traditional marketing, … Continue reading How Do You Persuade Big Company Executives That Digital Marketing is Important?
Great SEO does not exist in a bubble, but is part of a broader marketing framework. Columnist Marcus Miller explains how an awareness and understanding of this framework can improve SEO performance. Marcus Miller on August 7, 2017 It’s a peculiar time to be a marketer. Many of us in the SEO world, myself … Continue reading The 4 Ps of SEO & digital marketing
Alice Oh — August 3, 2017 — August 3, 2017 Photo-Mix / Pixabay If you’ve ever stepped foot into the marketing world, you’ve surely heard of key performance indicators (KPIs) and how important they are for businesses. They’re essentially metrics that help organizations track their performance against their business objectives and goals. Many marketers get … Continue reading 2 Core Digital Marketing KPIs That Are Essential for Your Business and How to Calculate Them
Dale Keipert — July 24, 2017 Follow @360Interactive — July 24, 2017 Photo-Mix / Pixabay AI Are you kidding me? I just received a newsletter that I’ve been subscribed to for a couple of years. The topics that they cover are all about digital marketing, which as you can imagine, I’m always really interested in. … Continue reading Steps To A Solid Digital Marketing Foundation
Angela Hausman, PhD — July 23, 2017 Follow @MarketingLetter — July 23, 2017 If you’re new to the digital marketing space or just searching for something to make your life easier and more productive, you’ll find a host of digital marketing tools. Here are just a few of the tools available, courtesy of Smart Insights: … Continue reading Digital Marketing Tools: Tools to Make Digital Marketing Easy (ier)