Category Archives: Customer Relationship Managemnet

The Top 5 Customer Success Manager Best Practices

Mia Jacobs — December 9, 2019 Customer Success Managers (CSMs) work hard to provide the best customer experience possible by prioritizing customer needs and helping them throughout the customer journey. They monitor the customer experience and their achievement of value. Equipped with insight into customer activity and an understanding of how to prevent churn, they … Continue reading The Top 5 Customer Success Manager Best Practices

ERM Solutions Evolve: The Times Are Changing for Enterprise Relationship Management

Jody Glidden — December 4, 2019 How AI-powered technology innovations have made ERM software more valuable than ever before. Personal interactions versus automated transactions: Which is more likely to propel your business into the future? Both, actually. Today’s buyers expect more from their customer experience. Indeed, they care about how you treat them almost as … Continue reading ERM Solutions Evolve: The Times Are Changing for Enterprise Relationship Management

Customer-Centric Strategy: Definition and Benefits

Josh Ho — November 27, 2019 Being customer-centric is more important than ever before. The internet levels the playing field for feedback on how businesses treat customers. With review sites, social media, screenshots, live streaming, and mobile video, a business can’t hide from a bad customer experience. This change in itself is not a reason … Continue reading Customer-Centric Strategy: Definition and Benefits

Agency Satisfaction Index: Take Control of Your Client Relationships

Karl Sakas — October 28, 2019 Follow @KarlSakas Consider your current stage: Powerless, Overwhelmed, Confident, or Valued? Agencies talk a lot about Client Satisfaction, which is important. But we need to talk more about Agency Satisfaction. Why? You’ll go out of business if clients are unhappy… yet if they’re happy while you’re miserable, you’ll want … Continue reading Agency Satisfaction Index: Take Control of Your Client Relationships

7 Tips for Achieving SMB Growth with a Dynamic CRM

John Oechsle — October 8, 2019 Follow @hjoech Small businesses today have more opportunity to compete (and win) against larger competitors in their space than ever before. Unlike corporate giants, SMBs are rarely tied down by the slow-moving and bureaucratic decision-making process and can adapt to market changes at an unparalleled pace. And when it … Continue reading 7 Tips for Achieving SMB Growth with a Dynamic CRM

Is Researching Your Clients and Prospects a Good Idea?

Lee Frederiksen — October 2, 2019 Follow @hingemarketing This is a question we get with enough frequency that it has caused me to think through the issues involved. It typically comes up in the context of a re-branding effort. The first step in any branding effort is, or should be, getting the strategy right. Building … Continue reading Is Researching Your Clients and Prospects a Good Idea?

12 Reasons Why Your CRM Fails…and How to Fix Them

Jennifer Karpus-Romain — September 26, 2019 Follow @jenniferkarpus Few things are as frustrating as going through the expensive, time-consuming process of implementing a new customer relationship management (CRM) system, only to see it fail. It’s an all-too-common problem, with multiple industry studies claiming failure rates between 47% and 63% for new CRMs. To avoid this … Continue reading 12 Reasons Why Your CRM Fails…and How to Fix Them

Exploring the Importance of Customer Lifetime Value

Mia Jacobs — September 3, 2019 — September 3, 2019 In today’s customer-centered economy, focusing on short-term customers is an outdated business model. Instead, enterprises must nurture every customer relationship to increase retention and customer lifetime value (CLV). Customer lifetime value is the net profit acquired from a customer throughout a company’s relationship with them. … Continue reading Exploring the Importance of Customer Lifetime Value