Josh Slone — October 5, 2017 — October 5, 2017 Since the term “inbound” was created and pioneered by the folks over at HubSpot, ideal client profiles (ICPs) have been a subject dominated by those who are into using inbound marketing. But this is slowly beginning to change (for the better). In this post, we’re … Continue reading Firmographics: The Key to An Awesome Ideal Client Profile
Dealing with a challenging PPC client? Columnist Jeff Baum explores some tips for reducing client frustration and fostering trust so that you can focus on what really matters: driving results. Jeff Baum on September 5, 2017 At some point in your PPC career, it’s nearly guaranteed you’ll have to manage a difficult client. Whether … Continue reading Critical tips for navigating difficult client relationships
In a noisy, hyper-competitive market, how do you stay ahead of your rivals? Contributor Kevin Bobowski explains why customer lifetime value and building a customer-obsessed organization are essential. Kevin Bobowski on August 23, 2017 What is your company’s competitive advantage? It’s a simple question but a difficult one to answer. And it’s getting more … Continue reading The one martech metric that really matters: Customer lifetime value
Lindsay Smith — July 20, 2017 — July 20, 2017 So you have decided to take the leap and switch companies. Now what!? The goal of any career transition is to reach what “The First 90 Days” (highly recommend this book) calls the break-even point – the “point at which you have contributed as much … Continue reading Nailing Your Customer Success Job Transition
Sahail Ashraf — June 27, 2017 Follow @Talcontent — June 27, 2017 It takes around five times more money to find a new customer than it does to retain an existing one. And using social media to do this can often be easier than you think. The ease of use and the low cost involved … Continue reading How To Use Social Media To Increase The Value Of A Customer Relationship
Brian Basilico — June 14, 2017 Follow @bbasilico— June 14, 2017 geralt / Pixabay Is Content Marketing Worth It? I often get asked about blogging and podcasting. I’ve been doing it for years. As a matter of fact, I just finished episode 268 of my podcast, I believe. I’ve been doing it since November of … Continue reading Are You Using Relationships To Effectively Grow Your Business?
Kaylee Riley — May 31, 2017 — May 31, 2017 Your current clients are extremely important. They’re already paying you for products and services. And, they are likely happy with your offerings, especially if they’ve been long-term customers. If you aren’t marketing to existing customers, you’re missing an easy, low-cost source of making more sales. … Continue reading 7 Steps to Getting More Business from Existing Clients
Jenny Stilwell — May 8, 2017 Follow @jennystilwell— May 8, 2017 I was once asked by one of our Corporate Sales Managers to attend a client meeting with our then largest customer. I thought I was meeting with the client and one of their team, so there would be four of us with me and … Continue reading My Worst-Ever Client Meeting and What I Learned
Patrick Whatman — May 4, 2017 Follow @mrwhatman— May 4, 2017 Every agency wants that perfect client. The one that knows what they want, takes advice, and always brings work your way. But while it would be nice if every interaction was this easy, you can’t just hope to find it every time. Sadly, not … Continue reading 5 Ways Agencies Can Improve Client Relationships
Christian York — April 5, 2017 — April 5, 2017 There are many pieces of advice I’ve given to others when posed with questions such as: “How should I start a Client Success team at my business?” or “What should I look for when hiring my first CSM?”. Each piece of advice I give is … Continue reading Client Success 101: Building Strong, Personal Relationships
