Category Archives: Customer Relationship Managemnet

CRO Strategies and Tactics: Here’s What Really Matters

Caitlin Johnson — March 22, 2017 — March 22, 2017 Many marketers understand the tactics and “best practices” for optimizing conversion rates. Still, there’s plenty who struggle to transition that into an ongoing conversion strategy. That’s most likely from the hundreds of articles that use data to prove CRO tactics that claim quick fixes. Searching … Continue reading CRO Strategies and Tactics: Here’s What Really Matters

10 Rules in Providing IT Services That Will Earn Your Client’s Trust

Barbara McKinney — March 3, 2017 — March 3, 2017 Whether you’re in the IT business or other industries, earning the trust of your clients is always important. In fact, any successful business can attest that customer relationship is an integral part of the entire dealings. And in today’s world of innovation and automation, taking … Continue reading 10 Rules in Providing IT Services That Will Earn Your Client’s Trust

How to Best Use Your CRM to Improve Phone Sales?

Patrick Hogan — February 10, 2017 Follow @growtenfold— February 10, 2017 Patricia Fripp, award-winning speaker and sales presentation trainer, once said that “You don’t close a sale, you open a relationship if you want to build a long-term, successful enterprise.” Such should be the mindset of businesses that are keen on success. Yes, you want … Continue reading How to Best Use Your CRM to Improve Phone Sales?

Improve your paid search & social through relationship marketing

Contributor Jeff Baum explains how you can nurture your prospect through the entire buying journey using search ads and paid social. Jeff Baum on December 27, 2016 A major shift I’ve observed taking place in both the paid search and social advertising industry is a move toward relationship marketing. Brands can no longer be available … Continue reading Improve your paid search & social through relationship marketing

5 Strategies For Improving Customer Relationships Using Salesforce Integration

Louis Columbus — December 1, 2016 Follow @louiscolumbus— December 1, 2016 Bottom line: Defining salesforce integration strategies from the customers’ perspective that streamline every aspect of their relationship with your company drives greater revenue, earns trust and creates upsell and cross-sell opportunities in the future. In the most competitive selling situations the company that has … Continue reading 5 Strategies For Improving Customer Relationships Using Salesforce Integration