Hannah Cohen — April 13, 2020 In an earlier post, we talked about managing your agency through a downturn. In this guide, we’ll share tips on managing and marketing your clients during a recession. We might have an economic downturn in the near future. Or we might weather the current storm and witness an economic … Continue reading How to Help Your Clients Weather an Economic Downturn
When developing an organizational plan, navigating workplace culture to find allies will help strike the right balance of martech that works for all. Steve Petersen on February 7, 2020 Whether you work in-house, at an agency, small businesses, enterprise organizations, for-profits and nonprofits, every organization has its own culture. I’ve worked with colleagues in a … Continue reading Fostering relationships is key to managing a martech stack
Laura Krajewski — January 31, 2020 Business is all about competition. Today, the big player in that competition is customer experience. A survey by Harris Interactive found that a quarter of U.S. adults don’t feel loyalty toward any type of brand. And, 56% of those surveyed said they’d be at least somewhat likely to switch … Continue reading The Road to Deploying a Call Center System Doesn’t Have to be Bumpy: 4 Essential Steps Toward a Smoother Transition with New Tech
The representatives of the Platform of Independents aim to create flexible martech solutions that work together across the entire technology stack. Jennifer Cannon on January 16, 2020 Ten marketing technology companies are leading an initiative with over 190 co-signatories to publicly pledge to design software that eliminates data siloes by shifting away from a CRM-centric … Continue reading “CRM is not enough:” Nearly 200 martech companies sign pledge to change the data ecosystem for customers
Mia Jacobs — December 9, 2019 Customer Success Managers (CSMs) work hard to provide the best customer experience possible by prioritizing customer needs and helping them throughout the customer journey. They monitor the customer experience and their achievement of value. Equipped with insight into customer activity and an understanding of how to prevent churn, they … Continue reading The Top 5 Customer Success Manager Best Practices
Jody Glidden — December 4, 2019 How AI-powered technology innovations have made ERM software more valuable than ever before. Personal interactions versus automated transactions: Which is more likely to propel your business into the future? Both, actually. Today’s buyers expect more from their customer experience. Indeed, they care about how you treat them almost as … Continue reading ERM Solutions Evolve: The Times Are Changing for Enterprise Relationship Management
Josh Ho — November 27, 2019 Being customer-centric is more important than ever before. The internet levels the playing field for feedback on how businesses treat customers. With review sites, social media, screenshots, live streaming, and mobile video, a business can’t hide from a bad customer experience. This change in itself is not a reason … Continue reading Customer-Centric Strategy: Definition and Benefits
Brian Basilico — November 8, 2019 Follow @bbasilico A few days ago, I got a message on LinkedIn from a guy named Daniel. He said, “Hey, I just flew back into Chicago and I read your book and I loved it and I want to take you out to lunch to thank you for all … Continue reading Relationship Capital Investment Can Create Greater Interest
Karl Sakas — October 28, 2019 Follow @KarlSakas Consider your current stage: Powerless, Overwhelmed, Confident, or Valued? Agencies talk a lot about Client Satisfaction, which is important. But we need to talk more about Agency Satisfaction. Why? You’ll go out of business if clients are unhappy… yet if they’re happy while you’re miserable, you’ll want … Continue reading Agency Satisfaction Index: Take Control of Your Client Relationships
John Oechsle — October 8, 2019 Follow @hjoech Small businesses today have more opportunity to compete (and win) against larger competitors in their space than ever before. Unlike corporate giants, SMBs are rarely tied down by the slow-moving and bureaucratic decision-making process and can adapt to market changes at an unparalleled pace. And when it … Continue reading 7 Tips for Achieving SMB Growth with a Dynamic CRM
