Category Archives: Customer Relationship Managemnet

Improve your paid search & social through relationship marketing

Contributor Jeff Baum explains how you can nurture your prospect through the entire buying journey using search ads and paid social. Jeff Baum on December 27, 2016 A major shift I’ve observed taking place in both the paid search and social advertising industry is a move toward relationship marketing. Brands can no longer be available … Continue reading Improve your paid search & social through relationship marketing

5 Strategies For Improving Customer Relationships Using Salesforce Integration

Louis Columbus — December 1, 2016 Follow @louiscolumbus— December 1, 2016 Bottom line: Defining salesforce integration strategies from the customers’ perspective that streamline every aspect of their relationship with your company drives greater revenue, earns trust and creates upsell and cross-sell opportunities in the future. In the most competitive selling situations the company that has … Continue reading 5 Strategies For Improving Customer Relationships Using Salesforce Integration

How To Embrace Relationship Marketing To Expand Your Business

by Brian Basilico Follow @bbasilicoOctober 18, 2016 Let’s talk about relationship marketing. What is relationship marketing? Wikipedia defines it as “something that was first defined as a form of marketing developed from direct response marketing campaigns, which emphasizes customer attention and satisfaction rather than a focus on sales transactions.” So relationship marketing differs because it’s … Continue reading How To Embrace Relationship Marketing To Expand Your Business

What Clients Should Expect When Building a Custom Responsive Website

by Alex Charalambous Follow @alexchara01October 15, 2016 Building a website that works well on nearly every device is critical in our multi-screen world. Responsive design provides a viable solution and has become a “must have” for new websites. But while the concept is simple, the planning and execution can be more complex. While most clients … Continue reading What Clients Should Expect When Building a Custom Responsive Website