Lead volume shows activity. Relationship-led metrics reveal if marketing improves pipeline quality, win rates, and long-term growth. By Tanya Thorson Published on July 15, 2026 Marketing always treated the funnel like the finish line. Generate the lead. Score the lead. Pass the lead. Report the lead. It looked clean on a dashboard, … Continue reading Why marketers should measure relationships, not leads
Validate AI-generated insights, establish governance, and prioritize real-world research where it delivers the greatest value. By Lizzy Foo Kune Published on June 29, 2026 Marketing has always depended on customer insight, but traditional ways of gaining it are under strain. Surveys take time. Focus groups are expensive. Hard-to-reach audiences often remain underrepresented. Privacy … Continue reading Where synthetic data fits into customer research
Old-school tactics like corporate gifts, swag and snail mail are brand new and effective people who grew up online. Constantine von Hoffman on March 10, 2025 AI personalization is everywhere, but it’s not everything. Only humans can provide the genuine interaction and empathy to build lasting customer relationships. While AI can help identify your … Continue reading AI can find your ideal customers, but only humans can build real relationships
Data drives business, but breaches drive customers away. Learn how to balance data collection and security to build consumer trust. Shama Hyder on January 30, 2024 Advancements in data and technology are meant to make our lives easier. Martech promises task automation, optimized workflows and improved digital experiences, but it also creates opportunities for bad … Continue reading How to build customer trust through data privacy and security
Acadia’s Jared Belsky On Why CRO Is The New White Space by Joe Mandese @mp_joemandese, January 10, 2023 When Jared Belsky founded performance marketing agency Acadia in July 2021, he wanted to leverage a model he learned over the 13 years at 360i, which morphed from a pure-play search shop into what ultimately became one … Continue reading Acadia’s Jared Belsky On Why CRO Is The New White Space
Drive conversion rates so stellar, you’ll calculate them twice just to be sure. SheerID on October 27, 2022 The “will-they-won’t-they?” talk about a recession has marketers crunching the numbers on their 2023 budgets and asking, “How can we continue acquiring new customers and keep the ones we already have?” Optimizing your conversion rates with … Continue reading Drive more revenue now: Customer-focused strategies to boost conversion rates by SheerID
Customer relationships are strengthened through personalized communication. Corey Patterson on January 12, 2022 “The first things we always want to think about in the customer journey are what the customer is doing and how they are interacting with us as a brand,” said Ben Tepfer, senior technical evangelist at Adobe, at our MarTech conference. “As … Continue reading How to improve customer relationships with personalized messaging
Syed Balkhi November 17, 2021 When you want to buy a product online, what’s the first thing you do? If you’re like most people, you look for reviews. Studies show that, on average, 72% of shoppers refuse to take action on a website until they read feedback from real customers. Before the age of the … Continue reading How to Get More Customer Reviews on Social Media (4 Must-See Tips)
From a savvy approach to marketing tech procurement to the mission of stomping out bad CRM data. Kim Davis on October 1, 2021 Marketing ops shouldn’t perform procurement It would run counter to almost everything we’ve said on the subject at MarTech to propose that marketing ops professionals — the people who execute within the … Continue reading Open season on CRMs?
Rick Kranz October 1, 2021 80% of customers leave after one negative experience and 72% of buying experiences are related to how consumers feel about how the business treats them. While those statistics are somewhat expected, it’s appalling to find that 85% of businesses believe they offer excellent customer experience yet, only 8% of their … Continue reading CRM for Small Businesses – 5 Best Softwares Available in the Market
