Category Archives: Customer Relationship Managemnet

Exploring the Importance of Customer Lifetime Value

Mia Jacobs — September 3, 2019 — September 3, 2019 In today’s customer-centered economy, focusing on short-term customers is an outdated business model. Instead, enterprises must nurture every customer relationship to increase retention and customer lifetime value (CLV). Customer lifetime value is the net profit acquired from a customer throughout a company’s relationship with them. … Continue reading Exploring the Importance of Customer Lifetime Value

How to Build Customer Relationships That Increase Retention and Revenue

Josh Bean — August 22, 2019 — August 22, 2019 rawpixel / Pixabay Think about the brands you’re most loyal to. Why did you become a return customer? What motivates you to purchase products or services from one company over another? Most consumers are loyal to brands they feel like they know and trust. This … Continue reading How to Build Customer Relationships That Increase Retention and Revenue

3 Opportunities to Improve Your Company’s Customer Review Profile

Justin Herring — August 15, 2019 Follow @justincherring — August 15, 2019 If you’ve been in the digital playing field for a few years, then you know what a solid customer review profile can do for your business. You’ve experienced how it can boost your brand visibility, establish your brand as an authority in your … Continue reading 3 Opportunities to Improve Your Company’s Customer Review Profile

Why You Should Focus on Nurturing the Customer Relationship

Mia Jacobs — July 22, 2019 — July 22, 2019 The digital transformation of business has created a customer-centered economy where customers seek short-term commitments and value choice, flexibility, and personalized service. This has irrevocably changed how enterprises need to approach customers. Instead of capturing the bulk of customer value at the initial sale, digital … Continue reading Why You Should Focus on Nurturing the Customer Relationship

Hispanic-Americans Are Customers With High Lifetime Value

Hispanic-Americans Are Customers With High Lifetime Value by Karthik Iyer , Op-Ed Contributor, May 10, 2019 Forget everything you thought you knew about Hispanic-American consumers — because the U.S. Hispanic population is exploding, and it’s shattering old stereotypes as it grows. The 64 million Hispanics who live in the United States today represent 19.5% of … Continue reading Hispanic-Americans Are Customers With High Lifetime Value

Dedicate This Small Business Week to Building Lasting Customer Relationships

John Oechsle — May 4, 2019 Follow @hjoech — May 4, 2019 Move over, Cinco de Mayo! This year, May 5 kicks off another holiday of sorts and one the US small business community has had circled all year long: National Small Business Week. For the past 56 years, we’ve set aside one week to … Continue reading Dedicate This Small Business Week to Building Lasting Customer Relationships