Category Archives: Customer Relationship Managemnet

5 Reasons Why Your Team Never Uses Your CRM and How to Fix Them

Jody Glidden — January 31, 2018 — January 31, 2018 Odds are, your firm spent significant time, energy, and capital investing your CRM solution. As a way for your sales and business development teams to become hyper aware of client accounts and manage their relationships, the CRM is necessary for growing your business. But is … Continue reading 5 Reasons Why Your Team Never Uses Your CRM and How to Fix Them

Firing a Customer: Strategies and Options

Ellen Huxtable — January 11, 2018 Follow @abiztweet — January 11, 2018 www_slon_pics / Pixabay Whether you’re corporate or entrepreneurial, firing a customer can create an emotional roller coaster. More than likely, the soon-to-be ex-customer has been a source of frustration, discord, anger and financial loss. You know everyone will breathe easier, but you can … Continue reading Firing a Customer: Strategies and Options

3 ways to build a better agency-client relationship

Wondering how you can have a better relationship with your client or paid search agency? Columnist Brett Middleton provides solid advice for both parties to communicate more effectively and work more efficiently. Brett Middleton on October 27, 2017   The reality of maintaining a complex business relationship where revenue is on the line is that … Continue reading 3 ways to build a better agency-client relationship

Critical tips for navigating difficult client relationships

Dealing with a challenging PPC client? Columnist Jeff Baum explores some tips for reducing client frustration and fostering trust so that you can focus on what really matters: driving results. Jeff Baum on September 5, 2017   At some point in your PPC career, it’s nearly guaranteed you’ll have to manage a difficult client. Whether … Continue reading Critical tips for navigating difficult client relationships

The one martech metric that really matters: Customer lifetime value

In a noisy, hyper-competitive market, how do you stay ahead of your rivals? Contributor Kevin Bobowski explains why customer lifetime value and building a customer-obsessed organization are essential. Kevin Bobowski on August 23, 2017   What is your company’s competitive advantage? It’s a simple question but a difficult one to answer. And it’s getting more … Continue reading The one martech metric that really matters: Customer lifetime value