Mia Jacobs — September 3, 2019 — September 3, 2019 In today’s customer-centered economy, focusing on short-term customers is an outdated business model. Instead, enterprises must nurture every customer relationship to increase retention and customer lifetime value (CLV). Customer lifetime value is the net profit acquired from a customer throughout a company’s relationship with them. … Continue reading Exploring the Importance of Customer Lifetime Value
Stephanie Lee — August 29, 2019 — August 29, 2019 Customer Relationship Management (CRM) software is a powerful tool for improving customer relationships, acquiring new leads, and driving customer loyalty — but only if you know how to use it. Alarmingly, only 13% of sales reps actually use the full capabilities of their CRM, while … Continue reading Create a CRM Strategy in 8 Steps
Josh Bean — August 22, 2019 — August 22, 2019 rawpixel / Pixabay Think about the brands you’re most loyal to. Why did you become a return customer? What motivates you to purchase products or services from one company over another? Most consumers are loyal to brands they feel like they know and trust. This … Continue reading How to Build Customer Relationships That Increase Retention and Revenue
Justin Herring — August 15, 2019 Follow @justincherring — August 15, 2019 If you’ve been in the digital playing field for a few years, then you know what a solid customer review profile can do for your business. You’ve experienced how it can boost your brand visibility, establish your brand as an authority in your … Continue reading 3 Opportunities to Improve Your Company’s Customer Review Profile
Mia Jacobs — July 22, 2019 — July 22, 2019 The digital transformation of business has created a customer-centered economy where customers seek short-term commitments and value choice, flexibility, and personalized service. This has irrevocably changed how enterprises need to approach customers. Instead of capturing the bulk of customer value at the initial sale, digital … Continue reading Why You Should Focus on Nurturing the Customer Relationship
Choncé Maddox — May 31, 2019 — May 31, 2019 We know that late payments can happen sometimes when you’re a freelancer or running a business. However, you don’t have to accept this as the norm. Late payments can disrupt your cash flow and also cost you to spend unnecessary time and energy following up … Continue reading How to Never Get Paid Late From Clients
Hispanic-Americans Are Customers With High Lifetime Value by Karthik Iyer , Op-Ed Contributor, May 10, 2019 Forget everything you thought you knew about Hispanic-American consumers — because the U.S. Hispanic population is exploding, and it’s shattering old stereotypes as it grows. The 64 million Hispanics who live in the United States today represent 19.5% of … Continue reading Hispanic-Americans Are Customers With High Lifetime Value
John Oechsle — May 4, 2019 Follow @hjoech — May 4, 2019 Move over, Cinco de Mayo! This year, May 5 kicks off another holiday of sorts and one the US small business community has had circled all year long: National Small Business Week. For the past 56 years, we’ve set aside one week to … Continue reading Dedicate This Small Business Week to Building Lasting Customer Relationships
Jenna Dobkin — April 30, 2019 Follow @JennaSD — April 30, 2019 CIO. IPO. CRM. These are three acronyms that, to those sitting in the big chairs at digital marketing agencies, can seem just beyond the business priority horizon. Sure, a CRM system belongs somewhere on the business growth roadmap, but many people running SMBs … Continue reading How SMBs Can Think Big on CRM
Kara Perez — March 14, 2019 — March 14, 2019 leninscape / Pixabay At some point, you’ll have a customer or client that will drive you up a wall. Perhaps they are consistently late with payment, or they have unreasonable demands on your time and skills. My personal favorite is when clients lead you on … Continue reading How To Keep Calm When You’re Angry With Clients
