Category Archives: Customer Engagement

Oh, Shift! How to Woo Customers Back to Your Business

Ellen Huxtable — June 1, 2020 What are you doing to woo customers back to your business? 2020 began, a new decade, with great expectations and high hopes. Business was good; your customers had needs, and you had solutions. And then, almost overnight, COVID-19 struck, and the business world was thrown into chaos. Businesses are … Continue reading Oh, Shift! How to Woo Customers Back to Your Business

How a Visitor Management System Can Improve Safety & Security for Workplaces, Offices

Chanakya Kyatham — May 27, 2020 Offices often have a lot of people walking in and out of its premises, and installing a CCTV camera at the entrance no longer cuts it as enough workplace security. In order to avoid any data security breach or physical threat from unwanted and dangerous visitors, it is important … Continue reading How a Visitor Management System Can Improve Safety & Security for Workplaces, Offices

Deeper Insights and Personalization to Engage Customers

Brian Johnson — March 5, 2020 A whopping 59% of customers say that personalization influences their purchase decision. Personalization is the number one mechanism to grow and retain customers now that consumers expect personal, relevant experiences in real-time. How can retailers leverage digital intelligence to improve personalization and compete effectively with the likes of Amazon … Continue reading Deeper Insights and Personalization to Engage Customers

The Framework That Will Help Craft Your Customer Engagement and Personalization Strategy

Brian Johnson — November 4, 2019 We all know that personalization makes a difference. At Christmastime, what makes you feel better, a gift from a loved one that was picked out perfectly for you or a regifted gift card? Personalization makes a difference. So it comes as no surprise that personalization makes a difference when … Continue reading The Framework That Will Help Craft Your Customer Engagement and Personalization Strategy

Cheetah Digital debuts Customer Engagement Suite for marketers

The new platform is expected to help marketers and brands create better relationships with their customers by delivering a unique value exchange throughout the customer lifecycle. Jennifer Cannon on September 26, 2019   Cross-channel engagement platform provider, Cheetah Digital, has announced the debut of its Customer Engagement Suite. The suite is the result of the … Continue reading Cheetah Digital debuts Customer Engagement Suite for marketers

Once you’ve defined your ideal customer, it’s buyer activity that matters most

By shaping actions around the activity in the market, we are better able to optimize resource allocations, deliver improved customer experiences and maximize revenue. John Steinert on September 26, 2019 at 8:00 am We’re 20 years into the SaaS revolution now, and B2B companies have gotten the table stakes of an operational set-up for tactical … Continue reading Once you’ve defined your ideal customer, it’s buyer activity that matters most