Category Archives: Customer Engagement

Customer-to-Employee Recognition: A Revolutionary Approach to Engagement

Kristina Glynn — April 20, 2017 — April 20, 2017 Customer centricity is the idea that organizations should not only serve their customers, but also get “close to them” — understand what they value, deliver exceptional experiences and memories, and work to build relationships. In a 2011 article in Fast Company, author Brian Solis wrote: … Continue reading Customer-to-Employee Recognition: A Revolutionary Approach to Engagement

Improve Your Customer Engagement: 6 Email and Social Media Strategies

Julie Chomiak — March 30, 2017 — March 30, 2017 Customer engagement is a business term that’s gained traction over the past few years. It has fed off of the need for personalization and real-time interaction has boomed for small and large businesses alike. However, knowing how to improve customer engagement is another thing completely. … Continue reading Improve Your Customer Engagement: 6 Email and Social Media Strategies

7 questions your customers ask, and how your website must answer

All customers have questions about your company and its offerings — whether they know it or not. Columnist Stoney deGeyter shows how you can answer those questions to build trust and boost conversions. Stoney deGeyter on March 15, 2017 at 10:36 am Every visitor to your website has questions — lots of them. These questions must … Continue reading 7 questions your customers ask, and how your website must answer

The new customer marketing lifecycle in the Engagement Economy

Columnist Chandar Pattabhiram discusses the important of customer retention in an age where switching costs to consumers are low. Chandar Pattabhiram on March 1, 2017   In my last post, I expanded on the concept of the “Engagement Economy,” today’s world where everything and everyone is connected. This world presents a new playing field for marketers … Continue reading The new customer marketing lifecycle in the Engagement Economy