Category Archives: Customer Engagement

Common Pitfalls of ABM Pilots & How to Avoid Them (Part I)

Shauna Ward — October 17, 2017 Follow @wardshn — October 17, 2017 When done right, account-based marketing results in a significantly higher ROI than other marketing strategies, and B2B organizations are taking note. Despite the promise of ABM, however, organizations are struggling to find success on their first attempt. In fact, only 40% of companies … Continue reading Common Pitfalls of ABM Pilots & How to Avoid Them (Part I)

Win The High Street With Social First Customer Engagement

Seleah Gardiner — October 6, 2017 — October 6, 2017 The retail landscape has changed radically over the past few years. Consumers are noticeably shunning the high-street and instead choosing to shop online. E-commerce offers what the high street cannot—convenience. You can shop on your mobile device wherever, whenever. The exponential growth in e-commerce means … Continue reading Win The High Street With Social First Customer Engagement

Are you making a mistake by focusing solely on new customers?

It’s easy to get caught up in trying to acquire new customers. But columnist Rachel Lindteigen explains why your content marketing efforts need to address the needs of your current customers. Rachel Lindteigen on September 15, 2017   Most business owners are focused on acquiring new customers, and due to this, our content strategies often … Continue reading Are you making a mistake by focusing solely on new customers?

When Amazon comes for your company, don’t lose focus on what matters: Your customer

Amazon appears to be an unstoppable powerhouse gobbling up its competitors. So how do you ensure your company’s survival? Contributor Joe Hyland explains why it comes down to creating engaging customer experiences that build brand loyalty. Joe Hyland on September 14, 2017   On day one of the recently completed Whole Foods acquisition, Amazon slashed … Continue reading When Amazon comes for your company, don’t lose focus on what matters: Your customer