Sara Staffaroni — November 11, 2018 — November 11, 2018 rawpixel / Pixabay If the teams in your organization appear productive, but you’re still having a hard time pushing the needle, the problem might be with how you’re measuring business productivity. The Harvard Business Review did some digging and found that analyzing the productivity of … Continue reading How to Use Your Customer Journey Map to Increase Business Productivity
Adriana Generallo — November 6, 2018 — November 6, 2018 Dr. Alistair Cockburn is one of the original thought leaders and authors of Agile Manifesto. He travels the world consulting and speaking on the Agile methodology and has developed a community alongside his partners, Soledad Pinter and Djordje Babic, called the Heart of Agile, which … Continue reading 5 Lessons Learned from One Unforgettable Client Engagement
Zach Heller — October 31, 2018 Follow @zheller — October 31, 2018 In marketing, there are widely regarded experts who advocate for the same methods, ad infinitum. Why question what’s widely known? Famous Silicon Valley investor and entrepreneur, Peter Thiel, begs a very significant question, “What important truth do very few people agree with you … Continue reading Are You Calculating Lifetime Value Wrong?
Colleen McKenna — October 18, 2018 Follow @Colleen_Intero — October 18, 2018 Every CEO group I work with has a similar need; to find new talent for their growing organizations. …A bit fatigued, somewhat deflated and definitely skeptical, they tend to look outwardly for solutions when I submit that their best options are well within … Continue reading Are You Sure You’re Impressing Candidates?
Paul Selby — September 25, 2018 Follow @Paul_at_SN_CSM — September 25, 2018 Source: Pexels.com Customer Service Week is only a week away. This week of celebration is a great opportunity to acknowledge the work of your customer service staff. Frontline agents are one of if not the most important asset in your service center. Maybe … Continue reading 3 Ways to Honor Agents Beyond Customer Service Week
Austin McNair — September 19, 2018 — September 19, 2018 We all want more referrals from our clients. So what’s the disconnect? In this short video blog from Hinge, Lee Frederiksen outlines three reasons why your clients may not be referring you. Transcription: Let’s face it, we all want more referrals, right? But sometimes we … Continue reading Why Aren’t Your Clients Referring You?
Ben Duchesney — June 5, 2018 — June 5, 2018 No one thinks about an ice cream shop during the winter. But what if the owner was a friend, and you kept talking about ice cream with them all year long? You’d anticipate the reopening, counting down the days until the sprinkles pour over their … Continue reading Make Your Customers Think About Your Seasonal Business Year Round
Getting to know your customers pays dividends in lots of overlooked ways. Contributor Evan Magliocca explores some of the possibilities. Evan Magliocca on June 1, 2018 Marketers are data-obsessed; we want to know everything we possibly can about our customers. We invade their lives to leverage some of the most personal and important information. … Continue reading I’m a customer. Please get to know me.
Brian Sutter — May 8, 2018 Follow @SmallBizBrian — May 8, 2018 Small businesses get it. The best way to increase your revenue is to focus on your existing customers. In a recent survey of 1,100 American small business owners, 40% said they plan to increase revenue by improving existing customer experience and retention. It’s … Continue reading 5 Affordable Ways to Hold On To Your Customers
Dave Sutton — April 27, 2018 — April 27, 2018 As marketers and salespeople, we all love the moment when we close the deal. It’s exciting. It’s energizing. It marks a point of completion for what may have been a lengthy and difficult process. That said, the actual booking of a sale or completion of … Continue reading Navigating the Customer Buyway [Infographic]