Category Archives: Customer Engagement

Customer Engagement Lessons From the Holiday Season

Manish Grover — January 13, 2017 Follow @manishgrover— January 13, 2017 Let’s start with some cool statistics to set the stage for customer engagement. The numbers are hard hitting. Online sales clearly exceeded offline sales as nicely explained here. 25% more people did not stand in early morning lines. Obviously the availability of blockbuster deals … Continue reading Customer Engagement Lessons From the Holiday Season

Customer questions every CMO should be ready to answer in 2017

Your clients and prospects are going to have questions about data and technology. Are you prepared to answer them? Columnist Scott Vaughan has some food for thought. Scott Vaughan on January 10, 2017   “The customer is in charge.” “Everything revolves around your customer.” These are not just clichés. They are principles that are core to … Continue reading Customer questions every CMO should be ready to answer in 2017

[Case Study] How Finding Your Customer LTV Increases Your ROI

David Isman — December 29, 2016 — December 29, 2016 The Idea In a perfect world, an e-commerce company could accurately attribute all of its costs and revenue across each of their paid channels. Using such data, that same company could then allocate their marketing spend more efficiently and set up their remarketing and retention … Continue reading [Case Study] How Finding Your Customer LTV Increases Your ROI

How Dove Engages Customers with Sincere and Authentic Cause Marketing

Ernan Roman — December 6, 2016 — December 6, 2016 According to Adam Kleinberg, CEO of Traction, consumers are increasingly skeptical about insincere cause marketing efforts which just push products. Almost half (41 percent) of the agency’s survey respondents said that insincere cause marketing was perceived as “just a spin” and 25 percent are annoyed … Continue reading How Dove Engages Customers with Sincere and Authentic Cause Marketing

Don’t Leave Money on the Table. Learn HOW Visitors Interact With Your Site

Michael Bellina — November 5, 2016 Follow @MigmanMedia— November 5, 2016 So many businesses focus on traffic for their website. The common thought process the more traffic I get, the more business I will get from it. So they throw dollar after dollar at advertising, SEO and social media in an effort to drive more … Continue reading Don’t Leave Money on the Table. Learn HOW Visitors Interact With Your Site