Category Archives: Customer Engagement

The new customer marketing lifecycle in the Engagement Economy

Columnist Chandar Pattabhiram discusses the important of customer retention in an age where switching costs to consumers are low. Chandar Pattabhiram on March 1, 2017   In my last post, I expanded on the concept of the “Engagement Economy,” today’s world where everything and everyone is connected. This world presents a new playing field for marketers … Continue reading The new customer marketing lifecycle in the Engagement Economy

How to Engage Your Customers with Transactional Emails

Kristen Dunleavy — February 28, 2017 Follow @KristenWritesIt— February 28, 2017 We recently took a look at triggered emails – reactive messages prompted by a customer interaction. These types of emails include welcome messages, personal (e.g., birthday and anniversary) greetings and the subject of this post, transactional emails. What’s the difference between marketing emails and … Continue reading How to Engage Your Customers with Transactional Emails

Pushing Clients to Do More: How to Challenge Effectively

Danny Wong — February 10, 2017 Follow @dannywong1190— February 10, 2017 If you’re unfamiliar with the type of salesperson known as “the challenger,” you may need a quick tutorial. According to CEB, a company devoted to improving corporate performance on every level, an astonishing 40% of the top salespeople fall into this particular group. While … Continue reading Pushing Clients to Do More: How to Challenge Effectively

Customer Engagement Lessons From the Holiday Season

Manish Grover — January 13, 2017 Follow @manishgrover— January 13, 2017 Let’s start with some cool statistics to set the stage for customer engagement. The numbers are hard hitting. Online sales clearly exceeded offline sales as nicely explained here. 25% more people did not stand in early morning lines. Obviously the availability of blockbuster deals … Continue reading Customer Engagement Lessons From the Holiday Season

Customer questions every CMO should be ready to answer in 2017

Your clients and prospects are going to have questions about data and technology. Are you prepared to answer them? Columnist Scott Vaughan has some food for thought. Scott Vaughan on January 10, 2017   “The customer is in charge.” “Everything revolves around your customer.” These are not just clichés. They are principles that are core to … Continue reading Customer questions every CMO should be ready to answer in 2017

[Case Study] How Finding Your Customer LTV Increases Your ROI

David Isman — December 29, 2016 — December 29, 2016 The Idea In a perfect world, an e-commerce company could accurately attribute all of its costs and revenue across each of their paid channels. Using such data, that same company could then allocate their marketing spend more efficiently and set up their remarketing and retention … Continue reading [Case Study] How Finding Your Customer LTV Increases Your ROI