Category Archives: Customer Engagement

Improve Your Customer Engagement: 6 Email and Social Media Strategies

Julie Chomiak — March 30, 2017 — March 30, 2017 Customer engagement is a business term that’s gained traction over the past few years. It has fed off of the need for personalization and real-time interaction has boomed for small and large businesses alike. However, knowing how to improve customer engagement is another thing completely. … Continue reading Improve Your Customer Engagement: 6 Email and Social Media Strategies

7 questions your customers ask, and how your website must answer

All customers have questions about your company and its offerings — whether they know it or not. Columnist Stoney deGeyter shows how you can answer those questions to build trust and boost conversions. Stoney deGeyter on March 15, 2017 at 10:36 am Every visitor to your website has questions — lots of them. These questions must … Continue reading 7 questions your customers ask, and how your website must answer

The new customer marketing lifecycle in the Engagement Economy

Columnist Chandar Pattabhiram discusses the important of customer retention in an age where switching costs to consumers are low. Chandar Pattabhiram on March 1, 2017   In my last post, I expanded on the concept of the “Engagement Economy,” today’s world where everything and everyone is connected. This world presents a new playing field for marketers … Continue reading The new customer marketing lifecycle in the Engagement Economy

How to Engage Your Customers with Transactional Emails

Kristen Dunleavy — February 28, 2017 Follow @KristenWritesIt— February 28, 2017 We recently took a look at triggered emails – reactive messages prompted by a customer interaction. These types of emails include welcome messages, personal (e.g., birthday and anniversary) greetings and the subject of this post, transactional emails. What’s the difference between marketing emails and … Continue reading How to Engage Your Customers with Transactional Emails

Pushing Clients to Do More: How to Challenge Effectively

Danny Wong — February 10, 2017 Follow @dannywong1190— February 10, 2017 If you’re unfamiliar with the type of salesperson known as “the challenger,” you may need a quick tutorial. According to CEB, a company devoted to improving corporate performance on every level, an astonishing 40% of the top salespeople fall into this particular group. While … Continue reading Pushing Clients to Do More: How to Challenge Effectively