Category Archives: Customer Engagement

The Importance of Engaging With Customers on Social Media

Kristen Herhold — February 5, 2019 Follow @kristenherhold — February 5, 2019 Businesses can receive feedback in a number of ways, and social media is a favorite venue for customers to share their experiences: On Facebook, a customer can either recommend or not recommend your business by leaving a review. On Twitter, a customer can … Continue reading The Importance of Engaging With Customers on Social Media

Declining engagement, conversions cast shadows on otherwise sunny Black Friday weekend

What marketers can learn from the downsides of a record-breaking holiday sales weekend. Robin Kurzer on December 6, 2018 Marketers breathed a bit easier as record-breaking retail sales rolled in from the Thanksgiving to Cyber Monday stretch. Cart checkouts kept apace throughout the Thanksgiving weekend, totaling a record $7.9 billion in online sales on Cyber … Continue reading Declining engagement, conversions cast shadows on otherwise sunny Black Friday weekend

How to Use Your Customer Journey Map to Increase Business Productivity

Sara Staffaroni — November 11, 2018 — November 11, 2018 rawpixel / Pixabay If the teams in your organization appear productive, but you’re still having a hard time pushing the needle, the problem might be with how you’re measuring business productivity. The Harvard Business Review did some digging and found that analyzing the productivity of … Continue reading How to Use Your Customer Journey Map to Increase Business Productivity

5 Lessons Learned from One Unforgettable Client Engagement

Adriana Generallo — November 6, 2018 — November 6, 2018 Dr. Alistair Cockburn is one of the original thought leaders and authors of Agile Manifesto. He travels the world consulting and speaking on the Agile methodology and has developed a community alongside his partners, Soledad Pinter and Djordje Babic, called the Heart of Agile, which … Continue reading 5 Lessons Learned from One Unforgettable Client Engagement