Category Archives: Customer Engagement

Win The High Street With Social First Customer Engagement

Seleah Gardiner — October 6, 2017 — October 6, 2017 The retail landscape has changed radically over the past few years. Consumers are noticeably shunning the high-street and instead choosing to shop online. E-commerce offers what the high street cannot—convenience. You can shop on your mobile device wherever, whenever. The exponential growth in e-commerce means … Continue reading Win The High Street With Social First Customer Engagement

Are you making a mistake by focusing solely on new customers?

It’s easy to get caught up in trying to acquire new customers. But columnist Rachel Lindteigen explains why your content marketing efforts need to address the needs of your current customers. Rachel Lindteigen on September 15, 2017   Most business owners are focused on acquiring new customers, and due to this, our content strategies often … Continue reading Are you making a mistake by focusing solely on new customers?

When Amazon comes for your company, don’t lose focus on what matters: Your customer

Amazon appears to be an unstoppable powerhouse gobbling up its competitors. So how do you ensure your company’s survival? Contributor Joe Hyland explains why it comes down to creating engaging customer experiences that build brand loyalty. Joe Hyland on September 14, 2017   On day one of the recently completed Whole Foods acquisition, Amazon slashed … Continue reading When Amazon comes for your company, don’t lose focus on what matters: Your customer

Pinterest Images: Everything You Need to Know to Catch Your Customer’s Eye

Marcia Layton Turner — August 7, 2017 — August 7, 2017 FirmBee / Pixabay Where do people today typically go to scope out possible purchases? No, not to a brick and mortar storefront, or to the mall, or even to a mega-retailer like Amazon. In fact, more than 175 million active users head to Pinterest … Continue reading Pinterest Images: Everything You Need to Know to Catch Your Customer’s Eye

Boost Engagement by 33% With a Simple Welcome Email [Infographic]

Bob Hutchins — July 27, 2017 Follow @Bobhutchins — July 27, 2017 “Sign up for our newsletter.” Why? “Join our mailing list.” My inbox is already overflowing. “Enter your email address for updates.” No thanks. Face it… getting people to opt into your email list can be like pulling teeth. Without a highly desirable incentive … Continue reading Boost Engagement by 33% With a Simple Welcome Email [Infographic]