Challenges when it comes to building lifetime valyue and brand loyalty. Chris Wood on November 10, 2021 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered … Continue reading Good morning: Your customers have questions
DeJuan Wright September 16, 2021 If you’re an email marketer, you know that to be an effective email marketer is to be a salesperson, copywriter, and creative director all at once. However, from a consumer’s perspective, email marketing is often seen as one of the more annoying branches on the great tree of marketing. It … Continue reading 3 Hooks Guaranteed to Increase Customer Email Open Rates
Technology can help companies find B2B contacts — including marketers — that have changed jobs. Jacqueline Dooley on September 13, 2021 You may have great clients, loyal to your product or service, but how do you stay in touch with them when they switch jobs? That was the dilemma faced by Ellie von Reyn, Conductor’s … Continue reading How contact tracking tech can reconnect brands with former customers
Overwhelmed customers jump ship when brands get names and recommendations wrong, according to a new report from Movable Ink. Chris Wood on August 3, 2021 Nearly two-thirds of consumers (65%) are overwhelmed by the communications they receive from brands, according to the new “Audience of One” report released by visual experience platform Movable Ink. The … Continue reading How well do you know your customers?
Juan Ortiz July 14, 2021 For OEMs, the goal of effective channel engagement is to motivate sales behaviors through rewards and incentives. However, engagement in the channel can either be reactive or proactive – and the question to ask to tell the difference is: “At which point is my program being remembered?” Reactive Engagement: A … Continue reading Are You Fostering Reactive or Proactive Channel Engagement?
Mitul Makadia July 5, 2021 Introduction Automated messages like “Hi, how may I help you?” are quite familiar when a customer requires some service online. Want to know what’s that? These are the chatbots for businesses that have improved customer service by making service available round the clock, and 64% of online users are satisfied … Continue reading 10 Ways to Scale Customer Engagement with Facebook Chatbots in 2021
Thomas Griffin December 31, 2020 It’s well known that it costs far more to acquire a new customer than to keep the customers you do have happy. This principle extends to other areas of your business. It takes substantial effort to bring people to your website. And once they’re there, you need to take every … Continue reading 5 Ways to Re-Engage Visitors On Your Website
Tony Zambito December 1, 2020 When I was a young boy, I was fascinated by the history of the Lewis and Clark Expedition that began in May of 1804. An exploration to chart and explore the Louisiana Purchase Territory at the behest of President Thomas Jefferson. Lewis and Clark spent the fall and winter of … Continue reading The Intrepid Buyer
Properly preparing for CDP implementation is the first step to success. Rodric Bradford on November 13, 2020 Implementing a CDP can reportedly have many benefits for marketers, including improving D2C campaigns, but what is the benefit for marketing operations? CDPs remove manual processes for operations, a major benefit of implementation, said Gabrielle Schneider, a solutions … Continue reading How implementing a CDP makes operations more efficient
Savan Kharod August 22, 2020 Today, e-commerce is growing at a rapid rate. The pandemic situation has further accelerated the pace of digital transformation in retail, with many brick and mortar stores venturing into online commerce as well. As evident, a growing market also indicates growing competition amongst retailers, and the best way you can … Continue reading 5 Ways to Increase Customer Engagement on Your E-commerce Website