Category Archives: Customer Engagement

Facing customer backlash, Delta Air Lines CEO Ed Bastian unveils revised plan for SkyMiles changes

  By Sean Cudahy October 20, 2023 When Delta Air Lines unveiled sweeping changes to its loyalty program last month, it was an attempt, executives said, to overhaul the program in one fell swoop. In an announcement that instantly drew the ire of customers, Delta revealed in September that it would make elite status a … Continue reading Facing customer backlash, Delta Air Lines CEO Ed Bastian unveils revised plan for SkyMiles changes

10 steps to target and connect with potential customers effectively

Are you rolling out a new marketing plan or looking to give your current one a face-lift? Here are 10 proven tactics to get new customers (that cost almost nothing). Tim Parkin on January 24, 2023 Every business needs new customers. Fortunately, some proven tactics work to consistently attract and convert customers like clockwork.  You … Continue reading 10 steps to target and connect with potential customers effectively

Customers want things faster and cheaper. Can logistics operations keep up?

By Kolawole Samuel Adebayo October 20, 2022 E-commerce, as you’ve probably heard, is surging. Buoyed by the pandemic, the sector has shown little sign of slowing down even as the world has opened back up. In fact, estimates suggest U.S. retail e-commerce sales will top $1 trillion this year, up 9.4% over 2021. The question … Continue reading Customers want things faster and cheaper. Can logistics operations keep up?

19 CDP use cases that can annoy or engage your customers

Create a user experience customers will appreciate and enjoy. Here’s what they consider creepy vs. cool when using their data for marketing. Greg Krehbiel on September 28, 2022 Our ability to collect and use data about our customers is skyrocketing, but consumer expectations can seem contradictory. So how can we craft a data strategy that’s … Continue reading 19 CDP use cases that can annoy or engage your customers

3 things customers expect from marketers to prove that they’re human

Put the human touch back into AI-powered marketing automation by affirming these values. Chris Wood on September 20, 2022 Marketers are using more automation tools to improve workflow efficiency and scale campaigns. But they have to remember that they’re marketing to humans, and that customers expect a human touch.  There are three main values that … Continue reading 3 things customers expect from marketers to prove that they’re human