Category Archives: Customer Engagement

Customers want things faster and cheaper. Can logistics operations keep up?

By Kolawole Samuel Adebayo October 20, 2022 E-commerce, as you’ve probably heard, is surging. Buoyed by the pandemic, the sector has shown little sign of slowing down even as the world has opened back up. In fact, estimates suggest U.S. retail e-commerce sales will top $1 trillion this year, up 9.4% over 2021. The question … Continue reading Customers want things faster and cheaper. Can logistics operations keep up?

19 CDP use cases that can annoy or engage your customers

Create a user experience customers will appreciate and enjoy. Here’s what they consider creepy vs. cool when using their data for marketing. Greg Krehbiel on September 28, 2022 Our ability to collect and use data about our customers is skyrocketing, but consumer expectations can seem contradictory. So how can we craft a data strategy that’s … Continue reading 19 CDP use cases that can annoy or engage your customers

3 things customers expect from marketers to prove that they’re human

Put the human touch back into AI-powered marketing automation by affirming these values. Chris Wood on September 20, 2022 Marketers are using more automation tools to improve workflow efficiency and scale campaigns. But they have to remember that they’re marketing to humans, and that customers expect a human touch.  There are three main values that … Continue reading 3 things customers expect from marketers to prove that they’re human

Get started on achieving real-time customer engagement at scale

In this webinar, learn the steps Shutterfly took toward real-time CX. Cynthia Ramsaran on April 5, 2022 It’s never been a more critical time to put your customers first. Delivering timely and relevant customer experiences separates your brand from the competition. But a CMO Council survey found that only 7% of marketers say they can … Continue reading Get started on achieving real-time customer engagement at scale

83% Of Retail Customers Increased Interactions With Amazon In Past Year, Survey Finds

83% Of Retail Customers Increased Interactions With Amazon In Past Year, Survey Finds by Laurie Sullivan , Staff Writer @lauriesullivan, January 26, 2022 Retailers have leaned on search engines to reach consumers for years, but despite all the spending, the vast majority participating in a report released today by RSR Research and Coveo say they do … Continue reading 83% Of Retail Customers Increased Interactions With Amazon In Past Year, Survey Finds

Why empathy is the key to successful customer engagement

How brands can win over customers with empathy. Corey Patterson on December 3, 2021 at 1:23 pm “When it comes to empathy and marketing, I’m not talking about campaigns that pull on the consumer’s heartstrings or a video that makes us feel something,” said Tara Dezao, Product Marketing Director at Pegasystems Inc., in her presentation … Continue reading Why empathy is the key to successful customer engagement

4 ways to drive customer engagement through personalization

Personalized experiences can determine the success of customer engagement strategies. Corey Patterson on November 30, 2021 Most marketing professionals know personalization is a key ingredient to successful customer engagement. But it’s not always clear how to put together a winning strategy. “One path is traditional broadcast thinking,” said Ehren Maedge, GM of North America at … Continue reading 4 ways to drive customer engagement through personalization