Category Archives: Digital Transformation

How Digital Businesses Should Conduct Operations in a Post-Pandemic World

Eleanor Hecks February 20, 2021 Digital businesses might not be the first industry you think of when considering COVID-19-related changes. However, there are many areas where companies of all types have had to embrace shifting perspectives, immediate concerns, and long-term thinking. In spring 2020, the U.S. Census Bureau began conducting surveys of small business owners … Continue reading How Digital Businesses Should Conduct Operations in a Post-Pandemic World

Pandemic Accelerated Shift To Digital, And Nobody Is Going Back: Study

Pandemic Accelerated Shift To Digital, And Nobody Is Going Back: Study by Ray Schultz , February 17, 2021 Most brands agree that the pandemic accelerated their digital transformation, according to Making the Leap to a Digital-First Enterprise, a study from Amplitude, conducted by Harvard Business Review Analytic Services. Of 295 global business executives polled, 97% … Continue reading Pandemic Accelerated Shift To Digital, And Nobody Is Going Back: Study

Why diversity in marketing is a job for all of us: Monday’s daily brief

Plus, digital journeys aren’t just digital Henry Powderly on February 15, 2021 Good morning, marketers, and please welcome some new team members. You’ll be hearing some new voices at MarTech Today starting very soon. Please welcome Meg Ryan and Chris Wood. Meg is an experienced content lead, brand journalist and copy editor. Chris has been … Continue reading Why diversity in marketing is a job for all of us: Monday’s daily brief

Why Digital Transformation is Now on the CEO’s Shoulders and What That Means For You in the Contact Center

Veronica Krieg January 30, 2021 We’re all tired of harping on the negatives of 2020 (because well, there are tons, and it’s all still fresh). But it turns out, the tumultuous year brought us some positives, too. It’s a year that showed us opportunity. The opportunity to be more intentional with your time. To start … Continue reading Why Digital Transformation is Now on the CEO’s Shoulders and What That Means For You in the Contact Center

The Role of Digital Employee Experience in Productivity of the Remote Workforce

Sumit Aneja January 20, 2021 As companies switch to long term remote work in light of the pandemic, working from home has been quite an adjustment for employees. Most businesses today are facing this question – how to improve digital employee experience & sustain the productivity of remote employees? Reimagining your workforce Businesses need to … Continue reading The Role of Digital Employee Experience in Productivity of the Remote Workforce

Make Your Business ‘Digital Ready’ in 2021

Germina Paola January 6, 2021 This pandemic sparks a radical shift in how we live and work as a society. The world will never be the same, unlikely to return to the pre-covid-19 era ultimately. The notion is quite apparent in today’s digital economy’s accelerating phase, vastly ranging from online education to telemedicine. Online meetings … Continue reading Make Your Business ‘Digital Ready’ in 2021

Why CIOs Need to Make Incremental Digital Transformation Initiatives

Joydeep Bhattacharya December 2, 2020 Organizations across the world are facing the disruptive impacts of the ongoing COVID-19 pandemic. Over the past year, we all went on a digital transformation journey that influenced everything from our businesses and people to our processes and infrastructure. In fact, digital transformation was accelerated by up to 10 years … Continue reading Why CIOs Need to Make Incremental Digital Transformation Initiatives

The Human Factor: Digital Connectivity Still Needs a Human Touch

Daniel Burrus November 28, 2020 We live in an amazing era of technology-driven transformation that’s redefining how we sell, market, communicate, collaborate, innovate, train, and educate—all in an amazingly short period of time. Because of this, there are worrisome questions for many in a multitude of different industries: What will happen to my job? Will … Continue reading The Human Factor: Digital Connectivity Still Needs a Human Touch

Contract Lifecycle Management KPIs CIOs Need in the Digital Transformation Toolbox

David Parks November 15, 2020 Businesses run on contracts, but given their importance, many organizations don’t have true insight into how their employees, partners and customers access and manage contracts today. They could be stored in file cabinets or in folders on personal computers or network drives, in PDF or Excel or multiple other formats, … Continue reading Contract Lifecycle Management KPIs CIOs Need in the Digital Transformation Toolbox