Category Archives: Digital Transformation

How Yamaha changed its tune with its digital transformation strategy

The brand’s martech leader Athan Billias says Yamaha uses data to connect with customers on an emotional level. Amy Gesenhues on May 22, 2020 Yamaha Corp., the music side of the Yamaha brand, has been through more change during the last year and a half than it has experienced its entire 138 year history, according … Continue reading How Yamaha changed its tune with its digital transformation strategy

Who Should Lead Digital Transformation Within the Enterprise?

Chintan Jain — May 20, 2020 The focus on digital transformation has never been greater. Even the companies that thought they could rely on legacy systems are now planning to go digital because of the disruptions that have been caused by the ongoing coronavirus pandemic. Organizations are trying to make sure their business strategies are … Continue reading Who Should Lead Digital Transformation Within the Enterprise?

Vendors go all-in on professional services to speed digital transformation

For many sophisticated marketing technology platforms, it is nearly impossible to be a technology-only company. Amy Gesenhues on May 6, 2020 Recently, one of Acquia’s customers who had not previously worked with the digital experience platform’s professional services team reached out to set up a meeting. The customer was being approved for an FDA test … Continue reading Vendors go all-in on professional services to speed digital transformation

Digital transformation is no longer a buzzword. It’s an imperative.

The coronavirus outbreak has forced companies to pivot their entire business model, with many having to launch digital initiatives with little time and few resources. Amy Gesenhues on April 28, 2020 Less than two months ago, I interviewed several agency leads about how their organizations were helping CMOs break down the barriers to digital transformation. … Continue reading Digital transformation is no longer a buzzword. It’s an imperative.

Discover MarTech takes a deep dive into digital transformation

The three-day virtual event that kicks-off on Tuesday has something for all marketing technologists — whether you’re a martech maestro, modeler or maker. Amy Gesenhues on April 20, 2020 We are so excited to kick off our first virtual MarTech conference, Discover MarTech, and it comes at a time when businesses need solid, tactical info … Continue reading Discover MarTech takes a deep dive into digital transformation

How to Expand Your Digital Presence During Social Distancing

Kelly Groover — April 9, 2020 Social distancing guidelines have become everyone’s new norm. For some businesses, the toll of not being able to engage with their contacts physically is obvious. For others, it’s more muted. As the COVID-19 pandemic continues to unfold, we may be living in a wholly digital world soon. Fortunately, in … Continue reading How to Expand Your Digital Presence During Social Distancing

Think Outside the Digital Box: Benefits of a Digital Connection During a Global Pandemic

Christa Tuttle — April 7, 2020 In 2020 we are long past the beginning of the digital age. While technology is still growing and changing, we adapt more quickly to the convenience of the new tools being offered. The novel coronavirus pandemic (COVID-19) and the social distancing that comes with it is an unimaginable challenge, … Continue reading Think Outside the Digital Box: Benefits of a Digital Connection During a Global Pandemic

As Coronavirus Spreads, Digital Marketing Becomes More Important Than Ever

John Lincoln — March 29, 2020 As the coronavirus rapidly makes its way across the globe, the whole world is on high alert, scrambling to deal with the pandemic. Human lives and public safety, of course, are the top concern when it comes to the coronavirus, and businesses and government agencies have responded by encouraging … Continue reading As Coronavirus Spreads, Digital Marketing Becomes More Important Than Ever