Tommy Wyher — August 28, 2019 — August 28, 2019 The financial sector is highly competitive which makes the need for digital marketing paramount for companies wanting to stand out. Finance is serious business so a marketing approach that would work for a CBD product or video game might not be formal enough to work. … Continue reading More Money, More Problems: Issues a Business in the Financial Sector Can Have With Digital Marketing (And Solving Them)
Suresh Sambandam — July 23, 2019 — July 23, 2019 While 95 percent of the organizations agree that a digital workplace is important for their business, only 44 percent of them have already implemented digital workplace programs. Digital workplaces have companies thinking from an entirely new angle. A digital workplace is the set of digital … Continue reading 5 Trends Shaping the Digital Workplace
We need to develop and socialize digital policies to guide the C-suite and keep our brand’s reputation safe from careless distractions. Kristina Podnar on July 23, 2019 As a CMO, you see your C-suite colleagues as smart people with lots of common sense. That’s especially true when it comes to business or finance. But C-suite … Continue reading Why CMOs should care about digital policies
Kristina Podnar — June 20, 2019 Follow @kpodnar — June 20, 2019 Bob Beauprez once said, “In America, small business is a big deal.” Indeed, it is hard to overestimate the role small businesses play in the American economy: Businesses with fewer than five employees account for 62% of all businesses in the U.S. More … Continue reading No Business is Too Small for These 5 Digital Policies
Karol Klaczynski — June 10, 2019 — June 10, 2019 In the previous blogpost I discussed the matter of what in fact is a change towards agile organizations and the importance of organizational culture in this respect. Today I would like to take a deeper dive into how the change itself can be started, executed … Continue reading Agile Transformation: Top-Down or Bottom-Up?
Dariya Lopukhina — May 30, 2019 Follow @AnadeaInc — May 30, 2019 rawpixel / Pixabay Social networks and messaging apps have contributed to a workplace culture of collaboration. Business leaders and senior managers are sold on the need for technology that supports teamwork, with a survey finding that “77 percent of decision makers are using … Continue reading How Digital Technology Can Support Teamwork and Collaboration
Mehmet Yitmen — May 20, 2019 — May 20, 2019 We have been experiencing a radical change in terms of market dynamics and economic models for the last few decades. In fact, we are shifting from a world where giant companies are kings to a world where clients are kings, in other words, from a … Continue reading 5 Critical Setbacks in Agile Transformation!
Rahis Saifi — April 16, 2019 Follow @57rahis — April 16, 2019 With only one-half of startups lasting five years, one wonders what keeps some afloat while others sink? Entrepreneurs must weigh endless decisions against collective experience and research to promote their business, rise above the competition, and keep from going under. Deciding how to … Continue reading Jump-Start Your Startup With a Digital Workplace
Here are the steps to define, create and protect your story so that it measures up to the same quality as the products and services you sell. Jason Ocker on April 11, 2019 A digitally transformed organization is a content organization. You now manage a continuum of experiences across an expanding range of digital customer … Continue reading Learn how to discipline your story to serve your digital transformation
Marc Jadoul — April 3, 2019 Follow @mjadoul — April 3, 2019 Many sales people (and few marketers) only have a handful of intimate customers. But they’re able to build out a long-lasting and rewarding relationship with them. Customer intimacy goes beyond frequently talking to buyer groups. It’s all about creating, nurturing and cherishing a … Continue reading Between Customer Intimacy and Digital Marketing