Category Archives: Digital Transformation

Why marketers need to help manage digital transformations

Two new reports — from Forrester and Altimeter — show the organizational challenges to becoming digital. Barry Levine on February 22, 2019 at 6:36 pm From the Altimeter report CMOs need to become more involved in their company’s overall digital transformation, because they’re the ones who best understand the customer. That’s a key idea in … Continue reading Why marketers need to help manage digital transformations

Changes in Manufacturing: How Will Different Generations Adapt?

Daniel Burrus — February 16, 2019 Follow @DanielBurrus — February 16, 2019 We categorize everything, from subgenres of music to which foods are the healthiest. But most categorization occurs between generational differences in the workforce and what success means to both, especially in manufacturing. The Change Curve of Manufacturing In recent years, the change curve … Continue reading Changes in Manufacturing: How Will Different Generations Adapt?

5 Steps for Avoiding Mayhem in Your Digital Transformation

Dave Sutton — November 8, 2018 — November 8, 2018 StockSnap / Pixabay There is a common misconception that digital transformation involves nothing more than acquiring, configuring, and installing new technologies. You just roll out the systems, and the customer experience is miraculously transformed. You just flip a switch and all of your people line … Continue reading 5 Steps for Avoiding Mayhem in Your Digital Transformation

New Rules, Tools For Managing Information In The Digital Age

New Rules, Tools For Managing Information In The Digital Age, Part III by Peter Friedman , Op-Ed Contributor, August 8, 2018 Whether driven by Facebook itself or government, clamp-down regulation isn’t the answer, as it tends to have negative unintended consequences. For example, in a well-intended effort to protect privacy, Facebook has now restricted companies … Continue reading New Rules, Tools For Managing Information In The Digital Age