Category Archives: Digital Transformation

As Coronavirus Spreads, Digital Marketing Becomes More Important Than Ever

John Lincoln — March 29, 2020 As the coronavirus rapidly makes its way across the globe, the whole world is on high alert, scrambling to deal with the pandemic. Human lives and public safety, of course, are the top concern when it comes to the coronavirus, and businesses and government agencies have responded by encouraging … Continue reading As Coronavirus Spreads, Digital Marketing Becomes More Important Than Ever

Going Digital in the Midst of COVID-19

Majda Anwar — March 25, 2020 No matter where you look today, evidence of COVID-19 is everywhere. It has permeated daily life in every aspect, from working families now homeschooling their children to big-name companies are worried about how they will continue to do business without real-time, in-person collaboration. Major industries have canceled events around … Continue reading Going Digital in the Midst of COVID-19

Choosing the Right Digital Engineering Services Partner

Manish Mistry — March 5, 2020 Driven by the convergence of tech giants, digital natives, and professional services corporations, digital engineering services companies have an essential role to play in helping businesses attain their digital goals. The digital engineering market is moving fast, as you would expect from a sector currently experiencing 18 percent CAGR. … Continue reading Choosing the Right Digital Engineering Services Partner

How agencies are helping CMOs break down barriers to digital transformation

As CMOs take over the customer journey, agencies are expanding their services and capabilities to help clients build and implement effective digital transformation initiatives. Amy Gesenhues on March 5, 2020 “At this point, what isn’t digital?” said Jennifer Fey, the senior vice president of digital media for Firewood when asked how her global digital marketing … Continue reading How agencies are helping CMOs break down barriers to digital transformation

The digital marketing transformation led by Google and Amazon

It’s worth the time investment to consider how we can continue to evolve our advertising strategy along with the biggest platforms. Melissa Reilly on January 30, 2020 In digital marketing, 2019 was the year that the big players evolved from their core branding identities, showing advertisers that they could reach customers in more ways than … Continue reading The digital marketing transformation led by Google and Amazon

Disney+ is Proof of the Power of Digital Transformation

Brian Johnson — January 6, 2020 Digital transformation is a much discussed buzzword that is often misunderstood. Long gone are the days where a digital transformation meant having a way to purchase online or having social media presence build into your brand image. These days, a digital transformation means a variety of things. Every business … Continue reading Disney+ is Proof of the Power of Digital Transformation

For Telco Providers, Digital Transformation is a Continuous Journey for Lifetime Success

Brian Johnson — September 20, 2019 — September 20, 2019 JanBaby / Pixabay In life, there are fads and there are trends. Fads are things that become popular one day and gone the next. In the 70’s, people were crazy for waterbeds. More recently, people would lay face down in bizarre places and called it … Continue reading For Telco Providers, Digital Transformation is a Continuous Journey for Lifetime Success