Kristina Podnar — June 20, 2019 Follow @kpodnar — June 20, 2019 Bob Beauprez once said, “In America, small business is a big deal.” Indeed, it is hard to overestimate the role small businesses play in the American economy: Businesses with fewer than five employees account for 62% of all businesses in the U.S. More … Continue reading No Business is Too Small for These 5 Digital Policies
Karol Klaczynski — June 10, 2019 — June 10, 2019 In the previous blogpost I discussed the matter of what in fact is a change towards agile organizations and the importance of organizational culture in this respect. Today I would like to take a deeper dive into how the change itself can be started, executed … Continue reading Agile Transformation: Top-Down or Bottom-Up?
Dariya Lopukhina — May 30, 2019 Follow @AnadeaInc — May 30, 2019 rawpixel / Pixabay Social networks and messaging apps have contributed to a workplace culture of collaboration. Business leaders and senior managers are sold on the need for technology that supports teamwork, with a survey finding that “77 percent of decision makers are using … Continue reading How Digital Technology Can Support Teamwork and Collaboration
Mehmet Yitmen — May 20, 2019 — May 20, 2019 We have been experiencing a radical change in terms of market dynamics and economic models for the last few decades. In fact, we are shifting from a world where giant companies are kings to a world where clients are kings, in other words, from a … Continue reading 5 Critical Setbacks in Agile Transformation!
Rahis Saifi — April 16, 2019 Follow @57rahis — April 16, 2019 With only one-half of startups lasting five years, one wonders what keeps some afloat while others sink? Entrepreneurs must weigh endless decisions against collective experience and research to promote their business, rise above the competition, and keep from going under. Deciding how to … Continue reading Jump-Start Your Startup With a Digital Workplace
Here are the steps to define, create and protect your story so that it measures up to the same quality as the products and services you sell. Jason Ocker on April 11, 2019 A digitally transformed organization is a content organization. You now manage a continuum of experiences across an expanding range of digital customer … Continue reading Learn how to discipline your story to serve your digital transformation
Marc Jadoul — April 3, 2019 Follow @mjadoul — April 3, 2019 Many sales people (and few marketers) only have a handful of intimate customers. But they’re able to build out a long-lasting and rewarding relationship with them. Customer intimacy goes beyond frequently talking to buyer groups. It’s all about creating, nurturing and cherishing a … Continue reading Between Customer Intimacy and Digital Marketing
Sahail Ashraf — March 25, 2019 — March 25, 2019 The Digital 2019 Reports are out, and as always, the reports bring a wealth of information for brands. There is some incredibly interesting stuff within the reports. In fact, if you wanted to read them all, you’d have to sit down with a strong coffee … Continue reading Global Digital Overview 2019 & What It Tells Us
Dave Sutton — March 16, 2019 — March 16, 2019 There are a few things in marketing that tend to remain constant—one of them is the need to measure success and, where possible, find ways to duplicate it. But with so many marketing automation platforms out there, teams can feel both overwhelmed and under-informed on … Continue reading Tracking Success in Digital Transformation
Two new reports — from Forrester and Altimeter — show the organizational challenges to becoming digital. Barry Levine on February 22, 2019 at 6:36 pm From the Altimeter report CMOs need to become more involved in their company’s overall digital transformation, because they’re the ones who best understand the customer. That’s a key idea in … Continue reading Why marketers need to help manage digital transformations