Two new reports — from Forrester and Altimeter — show the organizational challenges to becoming digital. Barry Levine on February 22, 2019 at 6:36 pm From the Altimeter report CMOs need to become more involved in their company’s overall digital transformation, because they’re the ones who best understand the customer. That’s a key idea in … Continue reading Why marketers need to help manage digital transformations
Daniel Burrus — February 16, 2019 Follow @DanielBurrus — February 16, 2019 We categorize everything, from subgenres of music to which foods are the healthiest. But most categorization occurs between generational differences in the workforce and what success means to both, especially in manufacturing. The Change Curve of Manufacturing In recent years, the change curve … Continue reading Changes in Manufacturing: How Will Different Generations Adapt?
Columnist Lewis Gersh looks at the innovative ways digitally native vertical brands are creating “tactile extensions” to further their reach. Lewis Gersh on January 28, 2019 The measurement “90 percent” seems to come up a lot in my writings. One reason is obvious: For all the sturm and drang surrounding digital, more than … Continue reading The digital natives are restless
Julian Baring on December 6, 2018 People have been telling stories for thousands of years, and the elements of what makes a good story have changed precious little in that time. Through the stories we tell, we not only entertain and connect with others, but we also convey information about our own beliefs, tastes and … Continue reading The new best practices for digital brand storytelling
Dave Sutton — November 8, 2018 — November 8, 2018 StockSnap / Pixabay There is a common misconception that digital transformation involves nothing more than acquiring, configuring, and installing new technologies. You just roll out the systems, and the customer experience is miraculously transformed. You just flip a switch and all of your people line … Continue reading 5 Steps for Avoiding Mayhem in Your Digital Transformation
Kevin Joyce — October 31, 2018 — October 31, 2018 Last week we looked at digital transformation from a CMO’s perspective. This week we’ll look at what it takes to succeed at digital transformation and why some companies fail to reach the levels of success they expected. Of the many challenges currently faced by CMOs, … Continue reading Digital Transformation: Setting Yourself Up for Success
Ken Godfrey — August 16, 2018 — August 16, 2018 In last month’s post, we reviewed a number of examples of legacy firms who’ve made successful — and inspiring — digital transformations. Walmart, Pitney Bowes, JPMorgan Chase and the city of Cary, North Carolina. Despite their vast differences, we can learn from the common elements … Continue reading Inspiration for Your Transformation, Part II
Ken Godfrey — July 13, 2018 Digital transformation is a daunting challenge for any leader. In today’s volatile business climate, 9 out of 10 companies are thinking about digital transformation. But—even knowing they’re engaged in a battle for their company’s future—many leaders dread the prospect and hesitate to act. It’s like turning an ocean … Continue reading Inspiration For Your Transformation
Dave Brock — October 19, 2018 Follow @davidabrock — October 19, 2018 geralt / Pixabay Last week, I was sitting in the Gartner Sales and Marketing Conference. If you’ve never attended, it’s one you need to put on your future agenda. Even if you aren’t a Challenger fan, it is probably one of the best … Continue reading Transforming What We Do Is Not Optional!
New Rules, Tools For Managing Information In The Digital Age, Part III by Peter Friedman , Op-Ed Contributor, August 8, 2018 Whether driven by Facebook itself or government, clamp-down regulation isn’t the answer, as it tends to have negative unintended consequences. For example, in a well-intended effort to protect privacy, Facebook has now restricted companies … Continue reading New Rules, Tools For Managing Information In The Digital Age