Brands Have A Problem Being Loyal To Consumers by Laurie Sullivan , Staff Writer @lauriesullivan, January 22, 2024 There is a pretty wide gap between what consumers want and expect, and what brands believe are important and deliver on. Loyalty goes both ways. Marketers look for consumer loyalty without giving them what they want. Brands want … Continue reading Digital Gap Widens Between What Brands And Consumers Want
Category Archives: Digital Transformation
Digital events platforms: Best of the Chatbot
See how the MarTechBot responds to a prompt and how the prompt could be improved. Today: discovering the value of digital events platforms. MarTechBot on November 20, 2023 Best of the Bot showcases MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of … Continue reading Digital events platforms: Best of the Chatbot
MarTech’s digital transformation experts to follow
Customer needs are changing and businesses are evolving to meet them. Here are the digital transformation experts to follow. Chris Wood on October 23, 2023 Digital transformation can mean many things to marketers and organizations. It all depends on a business’s digital maturity and the strategic goals the transformation is intended to achieve. One thing … Continue reading MarTech’s digital transformation experts to follow
How Tech Sprawl Actually Slows Digital Transformation
How Tech Sprawl Actually Slows Digital Transformation Nick Bandy / Oct 20, 2023 Think about the last software program you purchased for your employees. You may have needed only one or two of its features, so you kept the previous program that your employees used before as well. After that was implemented, you noticed … Continue reading How Tech Sprawl Actually Slows Digital Transformation
Deta’s weird new web-based workspace aims to clean up your digital life
By Jared Newman October 10, 2023 In the transition from desktop software to cloud-based apps, Deta founder and CEO Mustafa Abdelhai believes that something went wrong. While web apps such as Google Docs, Trello, and Miro let you manage documents and notes from anywhere, they don’t always play nicely together. Moving data between them can … Continue reading Deta’s weird new web-based workspace aims to clean up your digital life
La-Z-Boy embarks on its digital transformation journey
How the iconic furniture brand plans to haul its data collection and analysis into the 21st century. Kim Davis on September 12, 2023 “Everything starts with a business challenge as opposed to a technological challenge,” said Jorge Calvachi. “This iconic brand is almost a hundred years old, but they have never, ever had … Continue reading La-Z-Boy embarks on its digital transformation journey
How Owning a Digital Agency Helps with Paying Less Taxes
How Owning a Digital Agency Helps with Paying Less Taxes Adam Torkildson / Sep 7, 2023 The world of digital agencies is dynamic and ever-evolving. And in 2023, many agency owners are tightening their belts and battening down the hatches as a recession looms. As the owner of such an agency, you can leverage … Continue reading How Owning a Digital Agency Helps with Paying Less Taxes
The results of the 2023 MarTech Replacement Survey are here
The latest MarTech Replacement Survey provides reason to question whether the pandemic era truly sparked digital transformation. Kim Davis on August 7, 2023 Judged by frequency of replacing martech applications, COVID-19 might not have been the accelerant for digital transformation despite widespread assumptions to the contrary. That’s one key takeaway from the 2023 MarTech Replacement … Continue reading The results of the 2023 MarTech Replacement Survey are here
Digital transformation not delivering enough value? Look at your APIs
By Wolf Ruzicka March 08, 2023 Today’s business leaders are understandably exhausted and stressed. Two years after the pandemic forced them to upend their business models and infrastructure, many are still grappling with how to compete effectively in the digital economy. With an economic downturn looming, business leaders and their teams are again … Continue reading Digital transformation not delivering enough value? Look at your APIs
Agencies: Cost To Run Digital Campaigns Rising, Criteo Report Finds
Agencies: Cost To Run Digital Campaigns Rising, Criteo Report Finds by Laurie Sullivan @lauriesullivan, January 11, 2023 U.S. agencies anticipate the cost of running digital campaigns will rise by 22% in 2023, according to a report released Wednesday. The cost of social will increase the most, suggests the data in Criteo’s report The Advertiser’s Guide … Continue reading Agencies: Cost To Run Digital Campaigns Rising, Criteo Report Finds