Category Archives: Digital Transformation

New Rules, Tools For Managing Information In The Digital Age

New Rules, Tools For Managing Information In The Digital Age, Part III by Peter Friedman , Op-Ed Contributor, August 8, 2018 Whether driven by Facebook itself or government, clamp-down regulation isn’t the answer, as it tends to have negative unintended consequences. For example, in a well-intended effort to protect privacy, Facebook has now restricted companies … Continue reading New Rules, Tools For Managing Information In The Digital Age

The Digital Balloon: Brands Work To Integrate Email And Other Tools

The Digital Balloon: Brands Work To Integrate Email And Other Tools by Ray Schultz , Columnist, July 2, 2018 Email ranks near the top of the digital tech stack, judging by the 2018 Widen Connectivity Report. Asked to name three things they can’t do without in their daily work, 35.08% cite email marketing. Yet file-sharing … Continue reading The Digital Balloon: Brands Work To Integrate Email And Other Tools

Digital Trends and Technologies Transforming CX in Banking and Finance

Chris Woodard — June 30, 2018 — June 30, 2018 geralt / Pixabay The financial services sector is in for a challenge. By 2020, it’s estimated that digital natives will make up half of the world’s population. These digital natives will not just comprise the new workforce, they will also define the new breed of … Continue reading Digital Trends and Technologies Transforming CX in Banking and Finance

Making a Commitment to Digital Transformation Takes More Than You Think

Matt Stoyka — May 29, 2018 — May 29, 2018 Changing the technology your company uses is called a “digital transformation” for a reason – it’s an ongoing process that happens over time, rather than an instant snap of the fingers. Many businesses in sectors from health and life sciences to manufacturing are just beginning … Continue reading Making a Commitment to Digital Transformation Takes More Than You Think

3 Ways to Make Your Digital Transformation a Reality

Chandler Stevens — April 30, 2018 Follow @iCorps_Tech — April 30, 2018 TheDigitalArtist / Pixabay By now, it’s well-established that businesses either need to hop on the wave of digital disruption or risk getting swept under the current of today’s hypercompetitive business environment with tech-savvy workforces. Yet many still resist pursuing business and technology transformation … Continue reading 3 Ways to Make Your Digital Transformation a Reality

Steering digital messaging with behavioral science insights

Contributor Peter Minnium explains how brands in the information overload era can appeal to the basic human processes that govern decision-making. Peter Minnium on April 23, 2018   The conjoined worlds of business and market research are constantly in flux. Changing media technologies demand new marketing strategies and adaptive research methodologies. Evolution is also driven … Continue reading Steering digital messaging with behavioral science insights

Why Digital Marketing Contractors Are Crucial for Growth in the Digital World

Bob Van Rossum — April 9, 2018 Follow @BobVR — April 9, 2018 With the pace at which digital marketing is changing, it’s not surprising that most modern marketing departments today have around 10 to 15 percent of their teams in contract roles as a best practice. This gives digital marketing leaders more flexibility to … Continue reading Why Digital Marketing Contractors Are Crucial for Growth in the Digital World