Category Archives: Digital Transformation

How an SMB embraced digital transformation during a pandemic

As the pandemic caused demand for packaged foods to soar, SIGMA Equipment responded by implementing a CRM Chris Wood on April 23, 2021 Indiana-based equipment reseller SIGMA Equipment implemented a new CRM during the pandemic. At a company founded in 2003, and working from homegrown systems until last year, the implementation was a long time … Continue reading How an SMB embraced digital transformation during a pandemic

5 Reasons Why Digital Transformation Can Be a Driving Force For Small Businesses

Gaurav Belani April 8, 2021 The world is going digital. So are we. We all knew the path towards this progression would come soon enough, but 2020 ensured a major leap in the process. The COVID-19 pandemic, while severely restricting the movement of people around the globe, mobilised said masses towards the online businesses that … Continue reading 5 Reasons Why Digital Transformation Can Be a Driving Force For Small Businesses

Digital Boomerang: New Online Customers Drive Boost In Returns

Digital Boomerang: New Online Customers Drive Boost In Returns by Ray Schultz , Columnist, April 5, 2021 New customers spent 144% more last year than they did in 2019, and that may be because there were more of them, judging by a new report from Alliant.  Alliant’s DataHub, a cooperative database, saw a 57% YoY … Continue reading Digital Boomerang: New Online Customers Drive Boost In Returns

How To Digitally Transform Talent Management For The Better

Louis Columbus March 24, 2021 Bottom Line: CHROs and the HR teams they lead need to commit to keep learning and adopting digital technologies that help improve how they hire, engage and retain talent if they’re going to stay competitive. Driven by the urgency to keep connected with employees, customers and suppliers, McKinsey’s recent Covid-19 … Continue reading How To Digitally Transform Talent Management For The Better

8 Leader-Recommended Digital Platforms to Generate Paid Leads

Young Entrepreneur Council March 10, 2021 Taking advantage of digital platforms is a major part of lead generation in today’s online world. But with the sheer size of the internet and so many places potential customers can be, it’s important for marketers to narrow down their strategies. Below are a few platforms you might consider … Continue reading 8 Leader-Recommended Digital Platforms to Generate Paid Leads

It’s Time to Digitally Transform Contract Review and Negotiations

David Parks March 4, 2021 As I mentioned in earlier blogs, companies are under significant pressure to digitally transform their business processes and contract negotiation is no exception. Contracts are the backbone of the modern organization, and many have turned to Digital Contract Transformation (DCX) to digitize their contracts and contract lifecycle management (CLM) processes. … Continue reading It’s Time to Digitally Transform Contract Review and Negotiations

How Digital Businesses Should Conduct Operations in a Post-Pandemic World

Eleanor Hecks February 20, 2021 Digital businesses might not be the first industry you think of when considering COVID-19-related changes. However, there are many areas where companies of all types have had to embrace shifting perspectives, immediate concerns, and long-term thinking. In spring 2020, the U.S. Census Bureau began conducting surveys of small business owners … Continue reading How Digital Businesses Should Conduct Operations in a Post-Pandemic World

Pandemic Accelerated Shift To Digital, And Nobody Is Going Back: Study

Pandemic Accelerated Shift To Digital, And Nobody Is Going Back: Study by Ray Schultz , February 17, 2021 Most brands agree that the pandemic accelerated their digital transformation, according to Making the Leap to a Digital-First Enterprise, a study from Amplitude, conducted by Harvard Business Review Analytic Services. Of 295 global business executives polled, 97% … Continue reading Pandemic Accelerated Shift To Digital, And Nobody Is Going Back: Study

Why diversity in marketing is a job for all of us: Monday’s daily brief

Plus, digital journeys aren’t just digital Henry Powderly on February 15, 2021 Good morning, marketers, and please welcome some new team members. You’ll be hearing some new voices at MarTech Today starting very soon. Please welcome Meg Ryan and Chris Wood. Meg is an experienced content lead, brand journalist and copy editor. Chris has been … Continue reading Why diversity in marketing is a job for all of us: Monday’s daily brief