Ken Godfrey — March 7, 2018 — March 7, 2018 Business leaders are now losing sleep over digital transformation. It’s probably the biggest concern for businesses of all kinds. But one of the first challenges they run into is the lack of clarity around what is really meant by the term, because these words mean … Continue reading Next For Digital Transformation: Operational Transformation
Brian Wallace — March 3, 2018 Follow @nowsourcing — March 3, 2018 It’s hard to believe that 90% of the digital content out there was created within the last two years, but this content has been created with help from, for, and of businesses. How can businesses leverage the power of the massive cache of … Continue reading Leveraging Digital Content Can Help Your Business Innovate [Infographic]
Sasha Viasasha — March 1, 2018 Follow @sashaviasasha — March 1, 2018 geralt / Pixabay All over the world, digitization services firms are queuing up to help small businesses integrate their operations into the global economy. Businesses everywhere are expected to spend more than $ 2 trillion on digital transformation projects by the end of … Continue reading Can a Small Business Make Digital Transformation Pay for Itself?
Shawna Lent — February 20, 2018 — February 20, 2018 Nearly 90% of agencies and 81% of marketers plan to expand their programmatic buying capabilities in 2018. Bringing this expertise in-house allows digital media teams to unify their data, their teams, and their buying, giving them a better handle on the complexities and, ultimately, … Continue reading What’s the State of Your Digital Media Team?
As digital marketing rapidly evolves, how do you stay ahead of the curve? Columnist Peter Minnium shares 10 tips to help you stay relevant in an ever-changing industry. Peter Minnium on January 26, 2018 When I first started in advertising, change was incremental, and so was learning. Staying current meant keeping up with the … Continue reading 10 tips to stay ahead in digital advertising
Dave Sutton — January 23, 2018 — January 23, 2018 geralt / Pixabay Baileys and coffee, anyone? Baileys has placed itself at the forefront of consumer’s minds with a digital marketing strategy focused on coffee and cocktails as it looks to build on the brand’s ongoing transformation from a traditional drink around the holidays to … Continue reading 5 Tips for Driving Digital Transformation
Warren Knight — January 19, 2018 Follow @warrenknight — January 19, 2018 Welcome to 2018. I have just come back from a holiday with my family in Tenerife where we celebrated a new year. Whilst out in Tenerife, I was thinking long and hard about what I wanted my first piece of content to be … Continue reading Make Think Digital First Your Mantra in 2018
Melissa Burns — December 18, 2017 Follow @Melissa_Burns — December 18, 2017 HR evolution through this decade is stunning; it transformed from a department in a company with the responsibility to recruit, train and manage employees to a complex system. This system is responsible for professionally advancing employees, helping bring their best work and maintaining … Continue reading How Digitization May Help to Improve Your HR Strategy
Edwin Miller — December 12, 2017 — December 12, 2017 Free-Photos / Pixabay Last year, we noted that a significant market challenge was the lack of a clear digital transformation definition. On the surface, digital transformation simply means the transformation of a business to a more digital state. The problem we identified, however, lies in … Continue reading Digital Transformation Defined. Findings From 10 Industry Thought Leaders
Contributor Dan Purvis takes a look at the evolution of digital and how brands can stay a step ahead of the competition by embracing this digital transformation. Dan Purvis on December 4, 2017 Business in the modern age is seismically different compared with even five years ago. Businesses have been profoundly changed by the … Continue reading What digital transformation means for brands