Category Archives: Digital Transformation

Contract Lifecycle Management KPIs CIOs Need in the Digital Transformation Toolbox

David Parks November 15, 2020 Businesses run on contracts, but given their importance, many organizations don’t have true insight into how their employees, partners and customers access and manage contracts today. They could be stored in file cabinets or in folders on personal computers or network drives, in PDF or Excel or multiple other formats, … Continue reading Contract Lifecycle Management KPIs CIOs Need in the Digital Transformation Toolbox

Amid a Digital Transformation, ASEAN Consumers Turn to E-Wallets

Tanvir Zafar November 11, 2020 Southeast Asia has its online revolution right now. According to the global consulting organization Bain & Company’s 2019 report, 310 million of the region’s consumers will go digital by 2025. However, the firm underestimated how fast the region’s consumers are adopting digital services. In an August study from Bain & … Continue reading Amid a Digital Transformation, ASEAN Consumers Turn to E-Wallets

The Role of App Marketing in Digital Transformation

Madeleine Wilson November 9, 2020 As the weather gets colder and people brace for a potential second shutdown, mobile app marketing has never been more important. The reality of life during a pandemic means more screen time. More people are staying home and connecting with friends, coworkers, and loved ones through their mobile devices. Mobile … Continue reading The Role of App Marketing in Digital Transformation

What You Need to Know About Marketing to Digital Boomers

Liz Papagni October 30, 2020 Baby Boomers are one of the wealthiest generations to date, holding $ 2.6 trillion in spending power. That’s a lot of money brands can earn when they work to understand Boomers and craft marketing campaigns that really reach them. Where many fail is in assuming that this older generation can’t—or … Continue reading What You Need to Know About Marketing to Digital Boomers

Ready to Initiate the Digital Transformation in Your Organization?

Lovepreet Dhaliwal October 20, 2020 The pandemic COVID-19 is the biggest challenge of our lifetime, but there is also a positive side to this pandemic. It has accelerated the digital transformation across every industry. Organizations have started investing heavily in remote working and ensuring that employees can work from their home productively. In a truly … Continue reading Ready to Initiate the Digital Transformation in Your Organization?

Big Changes Coming to Digital Ad Tracking: A Cookie-less Future?

Paul Dughi October 6, 2020 We’re in for some big changes when it comes to tracking and advertising. While government regulators are making noise about taking action against major tech companies, the industry has not-so-quietly been making a couple of key changes that could lead to a cookie-less future. Cookies are those things websites use … Continue reading Big Changes Coming to Digital Ad Tracking: A Cookie-less Future?

You Can’t Have Digital Transformation Without Digital Contract Transformation

David Parks October 5, 2020 While digital transformation is a term or buzzword (depending on your audience and level of fatigue), digital contract transformation (DCX) has less of a following, which is surprising given its importance. Contracts are a business’ lifeblood, and play a critical role in helping companies manage their relationships with all parties … Continue reading You Can’t Have Digital Transformation Without Digital Contract Transformation