Category Archives: Digital Transformation

How Digital Technology Can Support Teamwork and Collaboration

Dariya Lopukhina — May 30, 2019 Follow @AnadeaInc — May 30, 2019 rawpixel / Pixabay Social networks and messaging apps have contributed to a workplace culture of collaboration. Business leaders and senior managers are sold on the need for technology that supports teamwork, with a survey finding that “77 percent of decision makers are using … Continue reading How Digital Technology Can Support Teamwork and Collaboration

Jump-Start Your Startup With a Digital Workplace

Rahis Saifi — April 16, 2019 Follow @57rahis — April 16, 2019 With only one-half of startups lasting five years, one wonders what keeps some afloat while others sink? Entrepreneurs must weigh endless decisions against collective experience and research to promote their business, rise above the competition, and keep from going under. Deciding how to … Continue reading Jump-Start Your Startup With a Digital Workplace

Learn how to discipline your story to serve your digital transformation

Here are the steps to define, create and protect your story so that it measures up to the same quality as the products and services you sell. Jason Ocker on April 11, 2019 A digitally transformed organization is a content organization. You now manage a continuum of experiences across an expanding range of digital customer … Continue reading Learn how to discipline your story to serve your digital transformation

Between Customer Intimacy and Digital Marketing

Marc Jadoul — April 3, 2019 Follow @mjadoul — April 3, 2019 Many sales people (and few marketers) only have a handful of intimate customers. But they’re able to build out a long-lasting and rewarding relationship with them. Customer intimacy goes beyond frequently talking to buyer groups. It’s all about creating, nurturing and cherishing a … Continue reading Between Customer Intimacy and Digital Marketing

Why marketers need to help manage digital transformations

Two new reports — from Forrester and Altimeter — show the organizational challenges to becoming digital. Barry Levine on February 22, 2019 at 6:36 pm From the Altimeter report CMOs need to become more involved in their company’s overall digital transformation, because they’re the ones who best understand the customer. That’s a key idea in … Continue reading Why marketers need to help manage digital transformations