Category Archives: Digital Transformation

OAAA Releases Digital Moving Out-of-Home Measurement

OAAA Releases Digital Moving Out-of-Home Measurement by Laurie Sullivan  @lauriesullivan, May 25, 2022 The Out of Home Advertising Association of America (OAAA) will release today a method for capturing mobile advertising IDs that represent the audience exposed to Digital Moving Out-of-Home (DMOOH) media such as taxicab and rideshare cars, large-format trucks, buses, trolleys, and other … Continue reading OAAA Releases Digital Moving Out-of-Home Measurement

How Entrepreneurs are Learning to Thrive in the Age of Digital Transformation

How Entrepreneurs are Learning to Thrive in the Age of Digital Transformation Dmytro Spilka / 28 Apr 2022   The Covid-19 pandemic has impacted how entrepreneurs operate all around the world. Although the emergence of lockdown and social distancing measures have heavily disrupted many industries in unprecedented ways, the ever-growing volume of emerging unicorns portrays … Continue reading How Entrepreneurs are Learning to Thrive in the Age of Digital Transformation

Digital Out-of-Home Ad Role Changing, Media Drives Performance And Actions, Study Finds

Digital Out-of-Home Ad Role Changing, Media Drives Performance And Actions, Study Finds by Laurie Sullivan  @lauriesullivan, May 9, 2022 GroupM, WPP’s media investment group, has released findings of the Sightline Global Digital Out-of-Home (DOOH) survey on perceptions of DOOH advertising. The study found that DOOH campaigns drive direct action by consumers. The data reveals that half … Continue reading Digital Out-of-Home Ad Role Changing, Media Drives Performance And Actions, Study Finds

Demystifying the misconceptions of digital experience platforms

The DXP market is forecasted to grow 80% by 2024. Learn how they enable engaging customer experiences. Arc XP on April 15, 2022   The new connected consumer poses a challenge for brands and digital business pros.  Understanding how your customers connect across devices, platforms and channels and mapping your portfolio of experiences so that … Continue reading Demystifying the misconceptions of digital experience platforms

Digital CX: Businesses need them, yet struggle to create great experiences

Survey finds only 38% of marketers they have clearly defined goals and strategies for digital customer experience. Constantine von Hoffman on April 1, 2022 Marketers know they need great digital customer experience, but few know how to get it.  While 84% agree that businesses must deliver excellent digital customer experience to survive, only 38% say … Continue reading Digital CX: Businesses need them, yet struggle to create great experiences

Breaking down the digital transformation of today’s customer journeys

Buyers are on “the customer journey of a lifetime” coming off of a two-year period where digital became dominant and relationships were forged behind screens. Chris Wood on March 29, 2022   Editorial director Kim Davis kicks off MarTech with his keynote address. Image: Third Door Media. “It’s been necessary at one time or another … Continue reading Breaking down the digital transformation of today’s customer journeys

Revenue Lost By Poor Digital Experience Can Now Be Measured

Revenue Lost By Poor Digital Experience Can Now Be Measured by Laurie Sullivan , Staff Writer @lauriesullivan, March 17, 2022 Tracking the performance and qualifying the financial impact of a customer’s digital experience typically requires the ability to analyze data and benchmark it to compare to others in the industry. Developers at Qualtrics XM believe they … Continue reading Revenue Lost By Poor Digital Experience Can Now Be Measured

Only 11% of CMOs say they have achieved digital transformation goals

Skill shortages, incompatible technologies and inadequate data are biggest roadblocks to success Constantine von Hoffman on March 10, 2022 The digital transformation journey is neither easy nor quick, which is why only 11% of global CMOs say they have completed it, according to a new study. The annual study, by MediaSense, confirmed that digital transformation … Continue reading Only 11% of CMOs say they have achieved digital transformation goals

What is digital transformation?

Digital transformation isn’t just about buying or upgrading technology; it’s about creating a “digital-first” mindset throughout marketing operations. Karen Burka on March 4, 2022 Digital transformation is the process of transitioning an organization’s operations to completely digital systems to better meet brand and customer needs. Throughout this process, digital technologies become infused throughout the brand’s … Continue reading What is digital transformation?