Kristina Podnar — September 14, 2017 Follow @kpodnar — September 14, 2017 Copyright: dotshock / 123RF Stock Photo One of the main reasons people start a small business is so that they can work for themselves. Many soon realize, however, that they’re at the mercy of a really tough boss. In a Gallup survey of … Continue reading GDPR Game Plan for the Small Business
Laura Cole — August 3, 2017 — August 3, 2017 For any small business to compete the modern age, it must have an agile and integrated marketing strategy that is accessible across multiple channels. Not only this, but every ambitious SME must also develop techniques that actively generate traffic and convert leads, with 65% of … Continue reading 5 Effective Marketing Tips for Your Small Business
Due to tight budgets and time restraints, video is still a hurdle for many small business owners. But columnist Jordan Kasteler explains why video adoption should be a matter of ‘when’ and not ‘if’ for SMBs. Jordan Kasteler on June 22, 2017 Why is video still a thorn in the side of small businesses? … Continue reading It’s time for SMBs to go all in on social and mobile video
Hassan Mansoor — May 10, 2017 Follow @Hassan_Mansoor1— May 10, 2017 Unlike large corporations with tons of marketing cash, small businesses don’t usually have the luxury to overindulge on marketing. Many small business owners are often torn between spending the little working capital they have on a short, flashy marketing campaign with immediate effects or … Continue reading How Small Business Owners Can Get More Out of Their Low-Budget Marketing Campaigns
Andrew Gazdecki — May 4, 2017 Follow @biznessapps— May 4, 2017 Paid advertising can be a great way to guide more traffic to your site and increase business, however it can be an expensive endeavor if you don’t really know what you are doing. This article tackles the three most popular platforms for online advertising, … Continue reading Should You Use Paid Ads to Promote Your Small Business?
Tracey Wallace — March 17, 2017 Follow @tracewall— March 17, 2017 90% of online small businesses expect to grow their revenue in 2017. 45% expect to grow more than 25% year over year. This data, collected from a survey of 596 BigCommerce customers, mirrors that of the National Federation of Independent Businesses’ report, which found … Continue reading How Small Businesses Plan to Grow in 2017 (+54 Stats on the State of SMB)
Julie Chomiak — January 6, 2017 — January 6, 2017 Small business owners manage everything in their company, from payroll to business development. As business as a whole continues to evolve, now is the time for small businesses to take the dive into digital marketing. While print marketing is still a vital part of a … Continue reading Going Digital: Everything Small Business Owners Need To Know Before Making the Digital Dive
Cosette Jarrett — December 29, 2016 Follow @cosettejarrett— December 29, 2016 As the year draws to a close, it’s a good time address your small-business needs, and to think about how to scale up operations for next year. Although growth is a good thing, it can be tough to keep up with. Keep reading for … Continue reading 3 Ways to Address Your Growing Small-Business Needs in 2017
Matthew Foster — December 23, 2016 — December 23, 2016 The largest and most well-known online video platform; YouTube boasts over 1 billion users globally, of which 55% will watch videos daily. Commanding the majority share of reach for anybody aged 18 – 49, a total of 3.25 billion hours of video is watched on … Continue reading How Can Small Businesses Achieve YouTube Success?
David Kiger — November 23, 2016 Follow @davidkiger— November 23, 2016 The weeks surrounding Thanksgiving bring several branded days of shopping for the holiday season. There’s the discounted madness of Black Friday and the online shopping deals of Cyber Monday. In between sits Small Business Saturday. Though it’s not as frenzied as the other two … Continue reading Entrepreneurs Can Take Advantage of Small Business Saturday