Category Archives: Web Management Guidelines

Yandex Hyper-Targeted Ad Platform Uses Emails, Telephone Numbers

by Laurie Sullivan, Staff Writer @lauriesullivan, June 29, 2016 Yandex unveiled a service Wednesday that lets advertisers use their customer data to segment audiences for hyperlocal ad targeting on the search engine and across its network of partners. The product, called Yandex.Audience, was announced at the company’s marketing conference Wednesday. Yandex advertisers can now upload their … Continue reading Yandex Hyper-Targeted Ad Platform Uses Emails, Telephone Numbers

4 Things Not to Cheap Out on When Building an Online Presence

by Cam Secore May 1, 2016 Follow @camsecoreMay 1, 2016 Everyone loves a bargain. There’s nothing wrong with trying to get the most value for your dollar and cutting unnecessary spending is crucial if you’re going to be in business for the long-term. In the online world, it’s easy to apply the same line of … Continue reading 4 Things Not to Cheap Out on When Building an Online Presence

Why You Need a Website That Delights Your Audience

by Jennifer Hanford January 17, 2016 Follow @jennghanfordJanuary 17, 2016 Without a doubt, your most powerful marketing tool, hands down, is your business website. And, as you are probably well aware, some websites are designed better than others. Have you ever visited a website and been disappointed? Or worse, tried to visit a website that … Continue reading Why You Need a Website That Delights Your Audience

5 Reasons Your Business Should Take Advantage of WebRTC

JT RiptonNovember 1, 2015 Web Real Time Communication (WebRTC) is a hot new feature that has quickly transformed both consumer and business applications all around the world. The draw of this real time capability is the fact that it allows businesses to leverage the cost efficiencies of an online and app-based service while creating a … Continue reading 5 Reasons Your Business Should Take Advantage of WebRTC

How You Can Use Second Life to Promote Your Website

Lori SoardOctober 22, 2015 If you haven’t heard of Second Life, it is simply an online 3D world, where you choose an avatar, create online meeting opportunities and interact with others. Think of The Sims fully online and on steroids. Their tag line on their front page reads, “Largest-ever 3D world created by users.” Second … Continue reading How You Can Use Second Life to Promote Your Website

Bayesian vs Frequentist A/B Testing – What’s the Difference?

Alex BirkettAugust 23, 2015 There’s a philosophical statistics debate in the optimization in the world: Bayesian vs Frequentist. This is not a new debate; Thomas Bayes wrote “An Essay towards solving a Problem in the Doctrine of Chances” in 1763, and it’s been an academic argument ever since. Recently, the issue has become relevant in … Continue reading Bayesian vs Frequentist A/B Testing – What’s the Difference?