Category Archives: Leadership Skills

How smart leaders use marketing metrics to navigate uncertainty

Marketing metrics aren’t a pass fail test but a navigation system for making better decisions in an unpredictable market. By Kathleen Schaub ,     January 29, 2026   Imagine a world where the day when executives review marketing dashboards isn’t fraught with tension. Where deviations from planned results don’t mean failure — either failure … Continue reading How smart leaders use marketing metrics to navigate uncertainty

In a season of giving, smart leaders are giving forward

December 11, 2025 In a season of giving, smart leaders are giving forward span>span]:whitespace-nowrap”>  Year-end giving can be a moment of reflection, but for businesses and philanthropy alike, it should also include looking forward and asking the question, what’s next? One throughline from this past year is uncertainty. Uncertainty has rewritten how we work, live, … Continue reading In a season of giving, smart leaders are giving forward