Search Leads In Driving Election Day Online Sales by Laurie Sullivan , Staff Writer @lauriesullivan, (November 08, 2018) Search became the top promotional driver for retailers on Election Day, according to data released by Adobe on Wednesday. Paid-search advertisements made up 22.2% of sales on Election Day, with email at 18% and shopper helper sites at 5.4%. Social … Continue reading Search Leads In Driving Election Day Online Sales
Heather R. Morgan — August 11, 2017 Follow @HeatherReyhan — August 11, 2017 Most of us are familiar with wartime propaganda art–those WWII-era posters with brightly colored slogans like, “I want YOU for the US Army” and “Smack ’em down! Fly with the US Marines!” But if you’re writing sales emails on a regular basis, … Continue reading What Wartime Propaganda Posters Can Teach You About Sales Emails
Randy Milanovic — May 13, 2017 Follow @kayak360— May 13, 2017 One of the interesting things I’ve learned studying behaviour and unconscious bias in marketing is that most people tend to think of themselves as being average when it suits them, but extraordinary when it helps their self-esteem. And, because all of this happens on … Continue reading Why Does Consensus Often Lead to False Positives?
Brent Pohlman — February 13, 2017 Follow @brentpohlman— February 13, 2017 First off, let me tell you, I have heard the word persona till I am blue in the face. The Hubspot platform requires users to define all of their clients by creating a particular person with specific attributes when it comes to purchasing. For … Continue reading Is There Really a Persona for Today’s Buyer?
by James Meincke January 6, 2016 Follow @jamesmeinckeJanuary 6, 2016 During these fall months, fantasy football often dominates office conversations. From injury alerts to real-time scoring, in and out of the workplace it wins our attention. But is it possible to direct an element of sports on your sales KPIs? The success of a handful … Continue reading 7 Benefits of Sales Gamification For Your Startup Sales Team
Peter GraceySeptember 4, 2015 STOP IT…just stop…for the love of something please stop sending me your cookie-cutter prospecting emails. My level of frustration with the way emails are used by Sales Development Reps has been building over the last year. My inbox continues to overflow with them while the quality of the messages deteriorate daily. … Continue reading No More Alligators! And Other Tips for Effective Sales Development
Rachel MartinezJuly 28, 2015 If you’re looking to improve sales, start by asking why your prospects said no. Most sales representatives are familiar with rejection. It’s in the job description, right? No matter how charming and persuasive you are on the phone, some people will still tell you they’re not interested. In fact, the average … Continue reading How to Improve Sales & Learn From Rejection [Infographic]
Miriam HaraJuly 17, 2015 In an airport, recently, I came upon an out of home billboard with a prominent headline: The future of sales will be social. I was taken aback by the statement. Hasn’t sales always been social? The very essence of sales is about the building of relationships. Any B2B sales executive will … Continue reading The Future Of Sales Is Social
Kristen PatelJuly 5, 2015 We live in a time of instant connections, instant information and – potentially – instant gratification. We live in the era of Facebook Messenger, iMessage, and Whatsapp – and while these new apps and social platforms do offer you instantaneous contact, they’re not forgiving. Stalker Sarah can’t pretend that Beau’s lack … Continue reading Inbound Selling: How (And When) Should You Get Involved
Graham JonesJune 17, 2015 One of the biggest concerns of website owners is how they can achieve more business as a result of their online activity. The vast majority of online business goes through just a few websites – Amazon, Alibaba, Asos and so on. However, new research suggests that such sites are often just … Continue reading 5 Easy Steps to More Sales From Your Website