Category Archives: Productivity

Garbage In, Garbage Out

Garbage In, Garbage Out by Joe Mandese  @mp_joemandese, April 14, 2022 It’s one of the most fundamental principles of computer programming and data science, but based on some descriptions for the “test and learn” marketplace onboarding multiple, “alternative” currencies that advertising deals will be based on in the 2022-23 upfront marketplace, I think it is … Continue reading Garbage In, Garbage Out

Marketer-Led Measurement Initiative To Be ‘Productionalized’ By Early 2024

Marketer-Led Measurement Initiative To Be ‘Productionalized’ By Early 2024 by Joe Mandese  @mp_joemandese, March 4, 2022 An ad industry initiative to develop a new system enabling marketers to have sublime control over the reach and frequency of ads exposed to individual consumers without personally identifying them is expected to be operational by the U.S. as … Continue reading Marketer-Led Measurement Initiative To Be ‘Productionalized’ By Early 2024

It’s not just you. Science explains how your focus is more scattered now and how to get it back

By Next Big Idea Club   February 07, 2022   Johann Hari is a writer and journalist. He has written for The New York Times, Le Monde, The Guardian, and other newspapers. His TED Talks have been viewed more than 70 million times, and his work has been praised by a broad range of people, from Oprah … Continue reading It’s not just you. Science explains how your focus is more scattered now and how to get it back

Collapsing Timelines: How Business Owners Can Get More Done, Faster!

Christan Hiscock October 28, 2021 Productivity. Scalability. Profitability. The ultimate trifecta for every business owner out there. To excel in all three, there’s one question we have to answer to make it all possible: how do we get more done, faster? As the co-founder and CEO of Kardia (which offers heart-centered financial services to help … Continue reading Collapsing Timelines: How Business Owners Can Get More Done, Faster!