Category Archives: Video Marketing

Using an Effective Video Marketing Strategy for 2021 on TikTok

Slye Joy Serrano July 9, 2021 In a world where consumers are getting exposed to many video ads per day, it’s becoming clear that a straightforward ad wouldn’t make much of a difference to cut through the noise. Still, brands need to also be concerned about overexposure. According to Google, whenever consumers see the same … Continue reading Using an Effective Video Marketing Strategy for 2021 on TikTok

How to Build a Successful Video Marketing Strategy and Plan

Christa Tuttle May 16, 2021 More than 71% of B2B marketers currently include videos in their marketing mix. For organizations looking for ways to elevate their content marketing, videos can be a great addition. Whether video marketing is something you have mastered or are just beginning to explore, these tips can help with planning, strategy … Continue reading How to Build a Successful Video Marketing Strategy and Plan

4 Video Marketing Strategies to Stand Out in a Video-Saturated World

Megan Golden May 12, 2021 In today’s world, most businesses can and should include a video marketing strategy in their overall marketing plan. In fact, if you consider content marketing as the cornerstone to reaching your marketing and business goals, you should be including video in your overall content strategy. The best part? It doesn’t … Continue reading 4 Video Marketing Strategies to Stand Out in a Video-Saturated World

How to Use Video Marketing to Become an Industry Thought Leader

Torrey Tayenaka April 25, 2021 You’ve probably seen the statistics countless times by now: in a digital landscape where your audience is exposed to thousands of advertisements every day, it’s near-impossible to stand out. Thought leadership is one of the best ways for your brand to cut through the noise. By establishing you as a … Continue reading How to Use Video Marketing to Become an Industry Thought Leader

The Truth About Video Marketing Strategy That Drives Growth

Angela Hausman, PhD February 16, 2021 Video marketing is one of the best marketing methods out there, one that serves a variety of purposes and grows in importance every year. Today, we discuss the truth about video marketing strategy and show you how it contributes to business growth and improving market performance. Image courtesy of … Continue reading The Truth About Video Marketing Strategy That Drives Growth

Video Marketing Will Be Even More Exciting: Trends 2021

Dana Kachan January 28, 2021 Video marketing is gaining popularity today and becomes one of the most effective brand promotion strategies. Here I provide a short overview of the most engaging video marketing trends for 2021. Video is the most favorite content format today, particularly when it goes to mobile videos. We love watching videos … Continue reading Video Marketing Will Be Even More Exciting: Trends 2021

5 Holiday Video Marketing Ideas to Stay Connected from Afar

Jess Rozario-Ospino December 7, 2020 Video is the most engaging form of content, and with good reason. With more and more brands moving their business online, video continues to be instrumental in helping them stay relevant, and connected. What’s more, video levels the playing field for small businesses by providing visibility in the same space … Continue reading 5 Holiday Video Marketing Ideas to Stay Connected from Afar