Category Archives: Video Marketing

The Truth About Video Marketing Strategy That Drives Growth

Angela Hausman, PhD February 16, 2021 Video marketing is one of the best marketing methods out there, one that serves a variety of purposes and grows in importance every year. Today, we discuss the truth about video marketing strategy and show you how it contributes to business growth and improving market performance. Image courtesy of … Continue reading The Truth About Video Marketing Strategy That Drives Growth

Video Marketing Will Be Even More Exciting: Trends 2021

Dana Kachan January 28, 2021 Video marketing is gaining popularity today and becomes one of the most effective brand promotion strategies. Here I provide a short overview of the most engaging video marketing trends for 2021. Video is the most favorite content format today, particularly when it goes to mobile videos. We love watching videos … Continue reading Video Marketing Will Be Even More Exciting: Trends 2021

5 Holiday Video Marketing Ideas to Stay Connected from Afar

Jess Rozario-Ospino December 7, 2020 Video is the most engaging form of content, and with good reason. With more and more brands moving their business online, video continues to be instrumental in helping them stay relevant, and connected. What’s more, video levels the playing field for small businesses by providing visibility in the same space … Continue reading 5 Holiday Video Marketing Ideas to Stay Connected from Afar

In-video engagement as an alternative to ads

How to activate engagement within the video-viewing experience. Rodric Bradford on November 18, 2020 Video is a key channel marketing channel, but traditional advertising strategies are not always the best choice. “[Pre-roll and post-roll] video campaigns can be effective but often there just simply isn’t enough time for the product to be displayed for the … Continue reading In-video engagement as an alternative to ads

4-Step Guide to Effectively Using Video to Relate with Your Customers Innovatively

Joseph Chukwube September 5, 2020 Engagement determines the effectiveness of any marketing strategy. Yet, the nature of video excludes interaction and it is a challenge for marketers to create a video strategy that engages the customer. Of course, internet users want video content from brands. But for brands to engage their customers using videos, they … Continue reading 4-Step Guide to Effectively Using Video to Relate with Your Customers Innovatively