Category Archives: Video Marketing

Video Marketing Metrics You Should Care About (Other Than Conversions)

Erin Hynes July 27, 2021 In recent years, video has gained significant popularity amongst advertisers. According to Wyzowl’s 2021 State of Video Marketing report, 87% of video marketers report that video gives them a positive return on investment (ROI). One reason why video performs so well is that this ad format incorporates audio and visual … Continue reading Video Marketing Metrics You Should Care About (Other Than Conversions)

How to Make Video Marketing Work for Your SEO Strategy

John Suarez July 20, 2021 So you want to use video marketing to improve your search presence? Let’s talk. If you’re reading this, you probably already have a strong SEO strategy, backed by comprehensive buyer persona profiles, sound keyword research, and a robust content strategy. You also might already have a video marketing strategy. And … Continue reading How to Make Video Marketing Work for Your SEO Strategy

Using an Effective Video Marketing Strategy for 2021 on TikTok

Slye Joy Serrano July 9, 2021 In a world where consumers are getting exposed to many video ads per day, it’s becoming clear that a straightforward ad wouldn’t make much of a difference to cut through the noise. Still, brands need to also be concerned about overexposure. According to Google, whenever consumers see the same … Continue reading Using an Effective Video Marketing Strategy for 2021 on TikTok

How to Build a Successful Video Marketing Strategy and Plan

Christa Tuttle May 16, 2021 More than 71% of B2B marketers currently include videos in their marketing mix. For organizations looking for ways to elevate their content marketing, videos can be a great addition. Whether video marketing is something you have mastered or are just beginning to explore, these tips can help with planning, strategy … Continue reading How to Build a Successful Video Marketing Strategy and Plan

4 Video Marketing Strategies to Stand Out in a Video-Saturated World

Megan Golden May 12, 2021 In today’s world, most businesses can and should include a video marketing strategy in their overall marketing plan. In fact, if you consider content marketing as the cornerstone to reaching your marketing and business goals, you should be including video in your overall content strategy. The best part? It doesn’t … Continue reading 4 Video Marketing Strategies to Stand Out in a Video-Saturated World