Category Archives: Video Marketing

In OTT video, features are as important as content

Marketers must understand the benefits of collaboration with product teams to promote UX and other aspects of their business users care about. Dan Hurwitz on June 19, 2019 For decades, TV networks have focused on marketing one thing: content. That’s because content was the only thing that broadcasters and networks actually controlled. Cable providers were … Continue reading In OTT video, features are as important as content

Video Marketing for Business: How to Leverage Social Media Videos for Better Results

Lilach Bullock — June 18, 2019 Follow @lilachbullock — June 18, 2019 We’ve all heard it – time and time again – video is all the rage right now. And that is especially true of social media. From visual platforms like Instagram who are now embracing video even more than images to the more serious … Continue reading Video Marketing for Business: How to Leverage Social Media Videos for Better Results

5 Marketing Videos That Defeat Buyer Apathy (and Why They’re So Effective)

Katie Martell — June 15, 2019 Follow @KatieMartell — June 15, 2019 Apathy is a lack of interest, enthusiasm, or concern. It is synonymous with indifference. For B2B sales, apathy is a deal-killer. For B2B marketing, apathy is a non-starter. Apathy may just be one of the greatest threats facing any B2B organization. Consumers have … Continue reading 5 Marketing Videos That Defeat Buyer Apathy (and Why They’re So Effective)

Increase Your Reach With These Video Marketing Resources

Susan Gilbert — June 6, 2019 Follow @SusanGilbert — June 6, 2019 Today I have some video marketing resources to help you improve your following online. Here’s four links with tips and tricks to kick start your work week. Your brand audience is attracted to compelling visual content, which can greatly improve your social engagement … Continue reading Increase Your Reach With These Video Marketing Resources

Short vs Long Video: Breaking Down the Pros and Cons

Evelyn Timson — May 21, 2019 Follow @Aspect_FandV — May 21, 2019 High-quality video content is extremely powerful. For businesses wanting to drive tangible success in modern digital marketplaces, understanding how to produce engaging video it is arguably more important than ever before. Research conducted by Wistia in 2016 highlights some notable video engagement statistics … Continue reading Short vs Long Video: Breaking Down the Pros and Cons

Video ad spend soaring in 2019, favoring original content, programmatic buys

Advertisers expected to dedicate more than half of video budgets to original content while increasing investment in programmatic video inventory, according to reports from the IAB and eMarketer. Taylor Peterson on May 7, 2019 Digital video ad spend continues to climb, with advertisers reporting that they expect to spend, on average, $18 million in 2019, … Continue reading Video ad spend soaring in 2019, favoring original content, programmatic buys

What counts as a video view? A refresher on how social platforms calculate video ad views

The major social networks don’t agree on how to count video views; here’s a rundown of the sometimes slippery metric. Amy Gesenhues on March 29, 2019  This article has been updated to reflect changes and include video ad view count information from more platforms. Advertisers allocated a quarter of all digital ad spend — $27.8 … Continue reading What counts as a video view? A refresher on how social platforms calculate video ad views

Video Marketing Part II : What Videos Should I Create?

Neil Wood-Mitchell — March 13, 2019 Follow @ThreeMotionUK — March 13, 2019 Getting Started with Video Production… In Part I we explore ‘why’ video marketing is so important. In Part II we’re looking at ‘what’ types of content should you be sharing? Knowing exactly what to post doesn’t require a crystal ball – but it … Continue reading Video Marketing Part II : What Videos Should I Create?