Category Archives: Video Marketing

It’s 2020. Why Isn’t Your SMB Using Video Marketing When It’s the Most Effective Form of Online Marketing? [Study]

Brian Wallace — March 6, 2020 Video creation platform Promo.com invested time talking to hundreds of small businesses (SMBs) to break down their online marketing efforts, including how they create and share videos and how they measure success. The more we know, the less we have to reinvent the marketing wheel and it helps us … Continue reading It’s 2020. Why Isn’t Your SMB Using Video Marketing When It’s the Most Effective Form of Online Marketing? [Study]

Improve Your Video Marketing Strategy With These 4 Tools

Susan Gilbert — February 21, 2020 Today I have some resources to help you improve your video content marketing. Your brand audience is attracted to compelling visual content, which can greatly improve your social footprint. You don’t need to have a big budget to create professional quality videos. By using these four resources you can … Continue reading Improve Your Video Marketing Strategy With These 4 Tools

5 Video Editing Software for Small Businesses to Improve Video Marketing

Sandeep Rathore — February 14, 2020 Creating enticing videos that hit the right chord isn’t a task for the faint of heart. It needs a lot of time and energy. As a small business owner, you cannot ignore the power of quality videos. Be it educating your audience about your existing products or building awareness … Continue reading 5 Video Editing Software for Small Businesses to Improve Video Marketing

Video Marketing: How to Establish a Pre-Production Checklist

Austin Gould — February 13, 2020 Video content is a powerful tool for online storytelling and digital marketing, but if you just start creating content without planning, you may find it more challenging than anticipated. To help ease the burden, I have compiled 10 steps to help your video pre-production process go smoothly. 10 Steps … Continue reading Video Marketing: How to Establish a Pre-Production Checklist

7 Innovative Content Ideas for Your Video Marketing Campaigns

Dave Schneider — February 7, 2020 Nothing is more powerful than videos when it comes to marketing. It’s due to this reason that nearly 83% of marketers believe that videos are becoming a hot trend. The effective use of video content can positively impact sales, generate more leads, and improve the brand’s credibility. 29% of … Continue reading 7 Innovative Content Ideas for Your Video Marketing Campaigns

5 Essential Video Best Practices to Boost Searchability

Thomas Griffin — January 30, 2020 Video content and its consumption are growing every day. There are billions of searches done online daily, of which, many of them are for videos. Adding video to your content marketing strategy will help you get more traffic and boost conversions. There are several video marketing statistics that showcase … Continue reading 5 Essential Video Best Practices to Boost Searchability

When Should Managed Service Providers Use Video Marketing?

Veronica Green-Gott — November 16, 2019 Video marketing can be huge for managed service providers. It’s a great way to interact with your target audience and current customers. But all too often, video marketing for managed service providers is niched into TV advertisements or product demos. Little do most IT consultants know, there is much … Continue reading When Should Managed Service Providers Use Video Marketing?

Video marketing tops list of marketers’ priorities, voice search ranks low

According to the study from Mondo, only 17% of marketers have plans to optimize their websites for voice search in the next 12 months. Jennifer Cannon on August 26, 2019 According to new research which surveyed over 1,000 creative and digital marketing decision-makers, video is the top priority for the remainder of 2019 and into … Continue reading Video marketing tops list of marketers’ priorities, voice search ranks low