Advertisers expected to dedicate more than half of video budgets to original content while increasing investment in programmatic video inventory, according to reports from the IAB and eMarketer. Taylor Peterson on May 7, 2019 Digital video ad spend continues to climb, with advertisers reporting that they expect to spend, on average, $18 million in 2019, … Continue reading Video ad spend soaring in 2019, favoring original content, programmatic buys
Torrey Tayenaka — April 30, 2019 Follow @https://twitter.com/sparkhouse — April 30, 2019 In the past few years, video marketing has become increasingly popular. Google loves it. Customers love it. But what is it about video marketing that’s really so powerful? 1. Video Boosts Conversions and Sales Video makes it easier for your customers to connect … Continue reading The Power of Video Marketing
Hannah Squires — April 5, 2019 — April 5, 2019 Video marketing can change the game. We’ve all been told this. We all know it. Film can change people’s minds, it can get them to act when they were previously idle, it can make you the topic of conversation among people who had previously never … Continue reading What Does Ideal Video Marketing Look Like to You?
The major social networks don’t agree on how to count video views; here’s a rundown of the sometimes slippery metric. Amy Gesenhues on March 29, 2019 This article has been updated to reflect changes and include video ad view count information from more platforms. Advertisers allocated a quarter of all digital ad spend — $27.8 … Continue reading What counts as a video view? A refresher on how social platforms calculate video ad views
Neil Wood-Mitchell — March 13, 2019 Follow @ThreeMotionUK — March 13, 2019 Getting Started with Video Production… In Part I we explore ‘why’ video marketing is so important. In Part II we’re looking at ‘what’ types of content should you be sharing? Knowing exactly what to post doesn’t require a crystal ball – but it … Continue reading Video Marketing Part II : What Videos Should I Create?
Neil Wood-Mitchell — February 26, 2019 Follow @ThreeMotionUK — February 26, 2019 PART I: WHY We’ve heard it a million times: if a picture is worth a thousand words, then imagine the value of video. Theory is nice – but research is better – and there’s plenty to support the case for video being the … Continue reading What the Heck Is Video Marketing Anyway? The Why, What & How…
Shannon Delmarle — February 7, 2019 — February 7, 2019 Free-Photos / Pixabay Hey, you! Yeah, you! The one that’s been living under the rock! Did you know that video is a great way to increase visitors, convert leads, nurture the qualified, and even help promote your awesome business? Okay, okay, it’s 2019. I’m pretty … Continue reading 4 Ways to Use Video in Your Marketing Efforts
Gen Z is set to become the biggest population cohort in the economy this year and brands have to embrace the channels this generation prefers. Katherine Hays on January 30, 2019 There are a lot of important things that marketers, businesses, manufacturers and anyone else with something to sell need to know about Generation Z … Continue reading Creative, short-form video: The secret weapon in getting Gen Z on board with your brand
Victor Blasco — January 6, 2019 Follow @yumyumvideos — January 6, 2019 Video marketing is insanely effective. That’s something I can say with confidence since I have the numbers to back it up. That being said, harnessing videos’ amazing potential to engage your audience and deliver your message effectively isn’t something that “just happens”. It … Continue reading Strategic Video Marketing: How to Match Your Videos to Your Content Goals
With growing competition in video streaming services, Netflix could reverse their former “no ads ever” policies. Let’s look at the pressure points. Ryan Kelly on January 2, 2019 A few months ago, the internet had a mild freak out when Netflix started showing users commercials for other video content between episodes. Although Netflix described it … Continue reading Are ad-supported tiers too much temptation for Netflix or Prime Video to resist?