Category Archives: Video Marketing

A Look at the Most Viral Tide Commercials: How to Use Humor in Video Marketing

Ana Gotter June 22, 2020 Tide is a well-established laundry detergent that also has a long history of advertising excellence–especially on TV. The brand’s unique combination of humor, brand awareness, and advertising strategy has led them to launch multiple viral ad campaigns over the past several years. In each instance, there are multiple tactics at … Continue reading A Look at the Most Viral Tide Commercials: How to Use Humor in Video Marketing

How to Double the Audience of Your Video by Making it Mobile-Friendly

Allison Hall — April 10, 2020 Video marketing can take your marketing strategy to the next level. Video content can consist of personal, authentic posts that engage your audience with audio and visual storytelling. In fact, video can be an even stronger medium to attract attention to your large or small business than images or … Continue reading How to Double the Audience of Your Video by Making it Mobile-Friendly

It’s 2020. Why Isn’t Your SMB Using Video Marketing When It’s the Most Effective Form of Online Marketing? [Study]

Brian Wallace — March 6, 2020 Video creation platform Promo.com invested time talking to hundreds of small businesses (SMBs) to break down their online marketing efforts, including how they create and share videos and how they measure success. The more we know, the less we have to reinvent the marketing wheel and it helps us … Continue reading It’s 2020. Why Isn’t Your SMB Using Video Marketing When It’s the Most Effective Form of Online Marketing? [Study]

Improve Your Video Marketing Strategy With These 4 Tools

Susan Gilbert — February 21, 2020 Today I have some resources to help you improve your video content marketing. Your brand audience is attracted to compelling visual content, which can greatly improve your social footprint. You don’t need to have a big budget to create professional quality videos. By using these four resources you can … Continue reading Improve Your Video Marketing Strategy With These 4 Tools

5 Video Editing Software for Small Businesses to Improve Video Marketing

Sandeep Rathore — February 14, 2020 Creating enticing videos that hit the right chord isn’t a task for the faint of heart. It needs a lot of time and energy. As a small business owner, you cannot ignore the power of quality videos. Be it educating your audience about your existing products or building awareness … Continue reading 5 Video Editing Software for Small Businesses to Improve Video Marketing

Video Marketing: How to Establish a Pre-Production Checklist

Austin Gould — February 13, 2020 Video content is a powerful tool for online storytelling and digital marketing, but if you just start creating content without planning, you may find it more challenging than anticipated. To help ease the burden, I have compiled 10 steps to help your video pre-production process go smoothly. 10 Steps … Continue reading Video Marketing: How to Establish a Pre-Production Checklist

7 Innovative Content Ideas for Your Video Marketing Campaigns

Dave Schneider — February 7, 2020 Nothing is more powerful than videos when it comes to marketing. It’s due to this reason that nearly 83% of marketers believe that videos are becoming a hot trend. The effective use of video content can positively impact sales, generate more leads, and improve the brand’s credibility. 29% of … Continue reading 7 Innovative Content Ideas for Your Video Marketing Campaigns