Generate Email Leads on Facebook & Convert Fans into Customers Paul Mark / 09 Apr 2023 In today’s digital age, businesses have to compete to capture the attention of their audience. One of the most effective ways to reach out to potential customers is through email marketing. The first challenge for marketers is to … Continue reading Generate Email Leads on Facebook & Convert Fans into Customers
FanDuel Bets On Horizon Next, Names It Lead ‘Paid Media’ Shop by Joe Mandese @mp_joemandese, March 10, 2023 Online gaming marketer FanDuel Group has named Horizon Media’s “Next” unit its lead agency for its estimated $200 million paid media account. The assignment follows a competitive review managed by ID Comms and is effective immediately Responsibilities … Continue reading FanDuel Bets On Horizon Next, Names It Lead ‘Paid Media’ Shop
It’s time to move on from outdated lead-centric strategies and tactics. B2B organizations should focus on buyer and account engagement. Scott Vaughan on October 28, 2022 B2B marketing leaders are at a crossroads. Organizations demand that efforts must continue to have a direct impact on the sales pipeline and company revenue. But the go-to-market (GTM) … Continue reading From capturing leads to generating demand: Breaking down B2B marketing’s pivot
Engage your prospects at their highest-intent moments. The Bot Lab on March 2, 2022 What would it feel like if you could chat with your prospects here and now from this article – or better yet, a third-party article on your product or service? No sitting around waiting for intent signals. No banner ads … Continue reading Activate the ‘Dark Funnel’ and unlock fresh leads in this new channel
Maqsood Rahman January 12, 2022 Lead Generation is the way to cultivate the interest of potential clients (leads) in your business. There are several elements that go into establishing a successful marketing plan. Among them, the two important tactics are – lead generation and SEO. The first and foremost duty of the Lead generation tool … Continue reading What Is Lead Generation in SEO?
Brian Basilico January 2, 2022 It’s that time of year again: New Year, new you? It’s the time of year when you should be buying gym memberships and going on diets and quitting smoking or drinking. I mean, at least that’s what all the commercials say, right? Any one of those things is hard … Continue reading Addition Through Subtraction – When Less Leads To More!
Karen Repoli December 25, 2021 Business systems and automation are essential to running a business WITHOUT working 24/7. One of the first processes you’ll probably want to start streamlining is your lead generation process because even if you have a full calendar, attracting leads is a must for any business. These leads will not only … Continue reading How to Get Leads in the Door with Ease (While You Do Other Things!)
Brian Basilico December 8, 2021 Make It STOP! I was sitting down watching some TV with my wife and she pulled out her cellphone and said, “Can you help me?” And I said, “Sure.” She opened up her email and said, “Why am I getting all these?” When I started looking at what she meant … Continue reading You May Want Leads… But What You Really Need Is Prospects
How marketers can gain more insights from their lead lifecycles using status tracking. Corey Patterson on November 24, 2021 at 12:36 pm Gone are the days where traditional marketing fought on an even playing field with digital. The acceleration of technological growth, spurred on by the pandemic, has transformed campaigns and the ways brands generate … Continue reading 3 ways to gain more visibility into your lead lifecycle
Jeremy Durant November 1, 2021 B2B web designs can be lovely and enjoyable, but they should also be functional. While award-winning websites explore new trends and take us on an artful journey, websites that drive leads maintain or increase revenue. In this brief article, we are going to share 5 B2B web design tips for … Continue reading B2B Web Design: Tips for Lead Generation
