Category Archives: Leads Generation

FanDuel Bets On Horizon Next, Names It Lead ‘Paid Media’ Shop

FanDuel Bets On Horizon Next, Names It Lead ‘Paid Media’ Shop by Joe Mandese  @mp_joemandese, March 10, 2023 Online gaming marketer FanDuel Group has named Horizon Media’s “Next” unit its lead agency for its estimated $200 million paid media account. The assignment follows a competitive review managed by ID Comms and is effective immediately Responsibilities … Continue reading FanDuel Bets On Horizon Next, Names It Lead ‘Paid Media’ Shop

From capturing leads to generating demand: Breaking down B2B marketing’s pivot

It’s time to move on from outdated lead-centric strategies and tactics. B2B organizations should focus on buyer and account engagement.  Scott Vaughan on October 28, 2022 B2B marketing leaders are at a crossroads. Organizations demand that efforts must continue to have a direct impact on the sales pipeline and company revenue. But the go-to-market (GTM) … Continue reading From capturing leads to generating demand: Breaking down B2B marketing’s pivot

How to Get Leads in the Door with Ease (While You Do Other Things!)

Karen Repoli December 25, 2021 Business systems and automation are essential to running a business WITHOUT working 24/7. One of the first processes you’ll probably want to start streamlining is your lead generation process because even if you have a full calendar, attracting leads is a must for any business. These leads will not only … Continue reading How to Get Leads in the Door with Ease (While You Do Other Things!)

3 ways to gain more visibility into your lead lifecycle

How marketers can gain more insights from their lead lifecycles using status tracking. Corey Patterson on November 24, 2021 at 12:36 pm Gone are the days where traditional marketing fought on an even playing field with digital. The acceleration of technological growth, spurred on by the pandemic, has transformed campaigns and the ways brands generate … Continue reading 3 ways to gain more visibility into your lead lifecycle