Category Archives: Leads Generation

Bridging the Gap Between Lead Gen and ABM with Intent Data

Nicole Bernier — April 22, 2019 — April 22, 2019 One of the biggest reasons there’s a gap between so many sales and marketing teams is that they’re speaking different languages. You’re looking for any way to improve your lead gen capabilities while sales is trying to win accounts. “Salespeople talk about accounts, they talk … Continue reading Bridging the Gap Between Lead Gen and ABM with Intent Data

Lead Generation Facebook Ads: Combining Your Email & Social Strategies

Aastha Sirohi — April 5, 2019 — April 5, 2019 Email and social media marketing have become intrinsic to running a successful business today. Both platforms come with many opportunities and benefits for a small business. With email and social media, a small business can extend its reach and tap into a large potential audience. … Continue reading Lead Generation Facebook Ads: Combining Your Email & Social Strategies

Email Marketing Versus Email Automation: The Difference Between the Two and How Marketers can Leverage it

Kevin George — March 28, 2019 Follow @imkevin_monk — March 28, 2019 The number of email users globally has reached a count of 3.8 billion. In fact, by the year 2023, it will reach a whopping 4.4 billion users. These figures are enough to show how email as a marketing channel can work wonders for … Continue reading Email Marketing Versus Email Automation: The Difference Between the Two and How Marketers can Leverage it

Integrate lead generation solution now works with Facebook Lead Ads campaigns

The lead generation platform is expanding its social integrations since adding a LinkedIn native connector last November. Amy Gesenhues on February 28, 2019   Integrate, an automated lead generation platform, launched its latest social connector: a Facebook integration that automatically feeds leads from Facebook Lead Ad campaigns into a brand’s CRM system. Why you should … Continue reading Integrate lead generation solution now works with Facebook Lead Ads campaigns

A Complete Guide to Using Infographics for Lead Generation [Infographic]

James Patterson — February 20, 2019 — February 20, 2019 Lead generation has become increasingly challenging over the years, and it remains as one of the most critical tasks of a marketing professional. As far as tactics go, 93% of B2B companies agree that content marketing is the way to go—it attracts more leads versus … Continue reading A Complete Guide to Using Infographics for Lead Generation [Infographic]

What does online lead generation look like in 2019?

A good campaign uses optimized forms (the result of user testing), well-designed chatbots and a data processing strategy that provides useful insights. Alex Birkett on February 19, 2019  If you ignore the noise and trends that arise each year (and the predictions, so many predictions), the simple truth is that most marketing activities are fundamentally … Continue reading What does online lead generation look like in 2019?