Category Archives: Leads Generation

Email Prospecting: 7 Things You MUST Do Before Hitting ‘Send’

Jarvis Edwards — January 16, 2019 Follow @jarvis_edwards — January 16, 2019 Need to make sales, quick, but you despise cold calling? Not a problem—there’s a better solution that doesn’t elevate your blood pressure nor increase the billable hours of your psychotherapist. It’s none other than email prospecting; a proven strategy that can work miracles, … Continue reading Email Prospecting: 7 Things You MUST Do Before Hitting ‘Send’

Avoid Ostrich Syndrome: Top 10 Questions for Assessing Your Value Proposition

Helen Blake — January 10, 2019 Follow @futurecurve — January 10, 2019 Let’s face it; we all know it. 2019 is going to be a year of challenge and change and for some businesses there will be changes right across the spectrum: political, economic, social and technological – or PESTR if you add regulation or … Continue reading Avoid Ostrich Syndrome: Top 10 Questions for Assessing Your Value Proposition

Lead Generation for B2C: What You Need to Know Now

Dave Orecchio — November 20, 2018 Follow @HighTechMKT — November 20, 2018 What is lead generation? Lead generation is a method of identifying, attracting, and converting people unfamiliar with your business’s products or services to potential customers. It is accomplished by providing valuable information that gives these prospects as an incentive to provide you with … Continue reading Lead Generation for B2C: What You Need to Know Now

How to Master the Art of Storytelling to Generate Qualified Organic Leads

By Joydeep Bhattacharya  August 13th, 2018 Storytelling is an art and you need patience to master it overtime. In the words of Steve Jobs, “The most powerful person in the world is the storyteller. The storyteller sets the vision, values and agenda of an entire generation that is to come.” Stories are powerful because they … Continue reading How to Master the Art of Storytelling to Generate Qualified Organic Leads