Category Archives: Leads Generation

Lead scoring for existing customers: Best of the MarTechBot

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: how to score and act on leads among existing customers. MarTechBot on May 6, 2024   Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based … Continue reading Lead scoring for existing customers: Best of the MarTechBot

Email tactics and CTAs for lead generation: Best of the MarTechBot

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: lead gen tactics and CTAs for email. MarTechBot on April 22, 2024      Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content … Continue reading Email tactics and CTAs for lead generation: Best of the MarTechBot

As lead gen grows on social media, marketers discuss what’s working

Social media lead gen products are backed by machine learning and vast amounts of data. How effective are they? Mike Pastore on April 19, 2024   It’s one of the oldest debates in lead generation: quantity vs. quality. Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket … Continue reading As lead gen grows on social media, marketers discuss what’s working

Lead generation and marketing automation: How they work together

Marketing automation allows you to maximize the efficiency and results of your lead generation programs. Mike Pastore on December 13, 2023  Despite criticisms that it’s inefficient and ineffective, lead generation remains an important marketing tactic in B2B and in some B2C sectors, including high-ticket items like auto and home sales. The truth, of course, is … Continue reading Lead generation and marketing automation: How they work together

Paid advertising: Tips to boost qualified leads and reduce costs

Struggling with high ad costs and few conversions? Learn strategic steps and technical setup tips to optimize your ad campaigns. Margaret Lee on November 22, 2023 While many companies believe broader advertising coverage will increase revenue, this often leads to poor quality of leads. A year ago, our agency fell into this trap and, as … Continue reading Paid advertising: Tips to boost qualified leads and reduce costs

FanDuel Bets On Horizon Next, Names It Lead ‘Paid Media’ Shop

FanDuel Bets On Horizon Next, Names It Lead ‘Paid Media’ Shop by Joe Mandese  @mp_joemandese, March 10, 2023 Online gaming marketer FanDuel Group has named Horizon Media’s “Next” unit its lead agency for its estimated $200 million paid media account. The assignment follows a competitive review managed by ID Comms and is effective immediately Responsibilities … Continue reading FanDuel Bets On Horizon Next, Names It Lead ‘Paid Media’ Shop

From capturing leads to generating demand: Breaking down B2B marketing’s pivot

It’s time to move on from outdated lead-centric strategies and tactics. B2B organizations should focus on buyer and account engagement.  Scott Vaughan on October 28, 2022 B2B marketing leaders are at a crossroads. Organizations demand that efforts must continue to have a direct impact on the sales pipeline and company revenue. But the go-to-market (GTM) … Continue reading From capturing leads to generating demand: Breaking down B2B marketing’s pivot