Category Archives: Leads Generation

How to Build a Scalable Lead Generation System for Your Agency

Esther Cohen — November 28, 2017 — November 28, 2017 Leads are the foundation of any successful sales process. The quality and quantity of your leads determine the quality and quantity of your clients. Any agency that wants to scale its operations should first focus on scaling its lead-generation. A well-defined, systematic process for capturing, … Continue reading How to Build a Scalable Lead Generation System for Your Agency

Got amazing content but no leads? 5 ways to rethink your paid strategy

Content marketing isn’t easy — especially if you don’t have a content distribution strategy! Columnist Todd Saunders outlines how PPC can be used to enhance your organic content efforts. Todd Saunders on July 25, 2017   In the digital marketing world, there is an overabundance of content about content marketing. If you’re marketing a business, … Continue reading Got amazing content but no leads? 5 ways to rethink your paid strategy

21 Ways to Turn Your Assessments Into a Lead Gen Powerhouse

Jessica Mehring — July 1, 2017 Follow @horizonpeak — July 1, 2017 The days of boring lead-capture forms and irritating questions from sales reps are over. An interactive content assessment – also known as an assessment, persona assessment, personality assessment or maturity assessment – is an easy way to automate your lead scoring while engaging … Continue reading 21 Ways to Turn Your Assessments Into a Lead Gen Powerhouse

Generating Leads Through Social Media (5 Little-Known Tactics)

Lilach Bullock — June 8, 2017 Follow @lilachbullock— June 8, 2017 Generating Leads Through Social Media (5 Little-Known Tactics) Generating leads through social media can seem impossible. The truth is, social media can be a great source for lead generation, as well as for nurturing leads and turning them into customers. In this blog post, … Continue reading Generating Leads Through Social Media (5 Little-Known Tactics)