Kazi Hassan — December 22, 2019 Follow @therealshamun geralt / Pixabay Every Facebook marketer at some point in their career has asked this question: How many times should I show an ad to the customer before they decide to buy? You might also be worried, that your ads are being shown too much and customers … Continue reading Ad Frequency: The Missing Link to Decreasing Advertising Costs and Increasing Conversions
Performance Channels Gain New Commitments From Advertisers, Publishers As Automation Ramps Up by Laurie Sullivan @lauriesullivan, December 4, 2019 Pepperjam, a performance marketing and affiliate tech platform, ran its Black Friday shopping data, which shows the average order value (AOV) grew 16% year-over-year (YoY) in 2019, compared with 2018 for same-store advertisers. Data released Thursday … Continue reading Performance Channels Gain New Commitments From Advertisers, Publishers As Automation Ramps Up
Viant Separates From Meredith As Ad Industry Buybacks Become More Common by Laurie Sullivan @lauriesullivan, November 8, 2019 Ad-tech company Viant completed a company buyout earlier this week that the co-founders say allows them to “take back control” from Meredith Corporation. The transaction includes the 60% of Viant that Meredith acquired from Time in January … Continue reading Viant Separates From Meredith As Ad Industry Buybacks Become More Common
The lack of attention to user needs will eventually manifest as a bottom-up revolt and when those users become decision-makers, it will negatively impact the business. Theresa Forman on November 1, 2019 When it comes to the future of B2B and CX, a trend for 2020 is coming into focus, and it’s not looking good. … Continue reading Is it wise to rob CX to pay for growth?
Marketers Finally Learning How To Optimize Search Spend, Data Shows by Laurie Sullivan , Staff Writer @lauriesullivan, October 25, 2019 Marketers spent 7% more on search ads in the third quarter of 2019, compared with the year-ago quarter. Paid-search impressions grew 29% year-over-year. Clicks rose 15% YoY — but not at the same pace as impressions, … Continue reading Marketers Finally Learning How To Optimize Search Spend, Data Shows
Here’s a look into successful in-game mechanics and tactics that could help brand experiences drive engagement and revenue. Stefan Tauber on October 24, 2019 In case you don’t follow gaming, the first Fortnite Worldcup came to a glorious end a couple of months ago and the numbers alone were staggering: 40 million qualifiers, 20,000+ fans … Continue reading Marketers have to play more videogames to make better brand experiences
We need to change how we measure results – like marketing qualified leads – and focus on aligning our metrics to revenue. Joe Hyland on October 17, 2019 It’s amazing how much technology has evolved in recent years. We’ve seen unprecedented advances in smartphones, IoT, home AI assistants and more. Martech has similarly kept … Continue reading MQLs: What are they good for?
Some vendors prioritize growth and new features over supporting existing clients and the pressure of making a decision about which one is an on-going challenge. Gene De Libero on September 24, 2019 My friend and colleague Mark Demeny wrote a great blog post discussing the demands of the marketplace on software vendors and how those … Continue reading How to avoid a marketing technology #Fail
Starbucks, Alibaba Launch Voice Ordering In China by Chuck Martin , September 19, 2019 Using Alibaba’s smart speaker, Starbucks is launching voice ordering and delivery in China. Customers can use Alibaba’s Tmall Genie smart speaker to place an order by voice for delivery within 30 minutes. Starbucks is leveraging Alibaba’s on-demand food delivery platform Ele.me. … Continue reading Starbucks, Alibaba Launch Voice Ordering In China
Companies must make a commitment to be strategic without endless instruction and wasted time for employees who actually use the martech. Steve Olenski on September 5, 2019 For those of you not familiar with the term Keeping Up With the Joneses, it can often refer to the practice of trying to keep up with, or even one-up, someone else when … Continue reading Marketers, ‘The Joneses’ and why it’s dangerous to try and keep up with them