Category Archives: Marketing Guide

Q&A Interaction Drives 157% Lift In Conversions

Q&A Interaction Drives 157% Lift In Conversions by Laurie Sullivan , Staff Writer @lauriesullivan, October 4, 2021 Q&As on product detail pages impact purchase behavior. They may not be the magic key, but a willingness to provide specific details about products is definitely important. That’s according to a PowerReviews survey of 7,500 consumers conducted in an … Continue reading Q&A Interaction Drives 157% Lift In Conversions

Is the CDP category being shrunk by acquisitions?

With another independent CDP being acquired and integrated with a larger marketing suite, there are signs of a pattern. Kim Davis on October 4, 2021 Using psychology and data to get customers closer to purchase  With limited resources, marketers need every edge they can get, including psychology, to get customers closer to purchase. The first … Continue reading Is the CDP category being shrunk by acquisitions?

Terminus acquires Zylotech, the B2B CDPMental Health

ABM platform Terminus adds an established, standalone CDP to its offerings. Kim Davis on September 30, 2021 ABM platform Terminus today announced the acquisition of independent CDP Zylotech, founded by Abhi Yadav and Iqbal Kaur in 2014. Zylotech is a purpose-built B2B CDP with a customer base including Google, Cisco and Dell. Zylotech will now … Continue reading Terminus acquires Zylotech, the B2B CDPMental Health

Will the promise of true marketing automation finally be realized?

We should all be very excited about Integration Platform as a Service. Darrell Alfonso on August 10, 2021 Circa 2004, the marketing world was buzzing with a new trend: marketing automation. Robust new platforms burst onto the scene, opening up a world of possibilities for marketers to get more done in less time. What was … Continue reading Will the promise of true marketing automation finally be realized?