Here’s what you need to know about AI’s role in visual content creation and the two types of genAI tools for your creative needs. Lisa Peyton on October 25, 2023 (This is the third article in a series about how generative AI is impacting marketing. The first part is The rise of generative AI and … Continue reading A marketer’s guide to AI: The new frontier of visual content
Generative AI tools promise to make our jobs easier, but require MORE time initially, as we find the right ones to use. Lisa Peyton on September 28, 2023 (This is the second in a series about how generative AI is impacting marketing. The first part is The rise of generative AI.) Despite the proliferation of … Continue reading A marketer’s guide to AI: Working with text generators
Shift your perspective on marketing success. Learn how prioritizing your marketing team’s development leads to sustainable growth. Tim Parkin on August 31, 2023 Forget about your customers — really, because the key to growth may not be what you think it is. In today’s environment, most companies have a singular and relentless focus on growth. … Continue reading The surprising truth about how to achieve your marketing goals
Five years on from GDPR’s debut, and with procedural changes afoot, here’s an updated guide to the seminal data privacy regulation. Johanna Marmon on May 11, 2023 When the European Union adopted its General Data Protection Regulation in 2018, the law was heralded as a privacy game changer that would usher in a new … Continue reading MarTech’s guide to GDPR: The General Data Protection Regulation
Conquer the customer journey with these top-performing campaigns. Bloomreach on April 17, 2023 With the rise of ecommerce, consumers now have more choices than ever before and expect seamless and personalized experiences from the brands they interact with. D2C businesses must rely on digital marketing to position themselves for success. It provides a direct … Continue reading A must-read Guide for DTC Marketers by Bloomreach
Here’s our guide to advertising in a transformed digital landscape. Akshat Biyani on May 27, 2022 With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. Advertisers and their adtech partners can reach audiences big and small at any stage of the funnel, delivering cross-channel ads across multiple touchpoints. And they aren’t just … Continue reading Why we care about advertising: A marketer’s guide
For all the positive coverage of marketers going freelance, the realities of the freelance life are not always as rewarding as some suggest. Chris Elwell on February 9, 2022 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the … Continue reading Freelancing may not be so idyllic
Steven Imke January 20, 2022 Many people think that the Small Business Administration (SBA) lends money. In fact, the SBA is not a direct lender to businesses. Banks loan money to businesses, while the SBA helps banks feel more comfortable loaning money to Small Businesses by offering the bank a loan guarantee. When a person … Continue reading What You Need to Know About the Role of the SBA
Can’t Find Time For Marketing Creativity? Here’s What to Do by Drew McLellan , February 1, 2022 Outcomes matter, but many industries, including marketing, still think about hours worked when it comes to performance success. This poses a problem. According to research from Iceland, working fewer hours doesn’t affect productivity. And after the transition to … Continue reading Can’t Find Time For Marketing Creativity? Here’s What to Do
Plus, marketers respond to Omicron in our Events Participation Index. Chris Wood on December 17, 2021 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to … Continue reading Pricing is also messaging
