Category Archives: Marketing Guide

Concrete steps marketers should take now to get ready for CA’s CPRA in 2023

The California Privacy Rights and Enforcement Act won’t take effect for two more years, but don’t wait to prepare. Greg Sterling on November 12, 2020 Last week California voters passed Proposition 24, the California Privacy Rights and Enforcement Act (CPRA). It builds upon the California Consumer Privacy Act (CCPA), which only went into effect this … Continue reading Concrete steps marketers should take now to get ready for CA’s CPRA in 2023

COVID-19 Cozy: How Church’s Chicken Got Closer To Consumers

COVID-19 Cozy: How Church’s Chicken Got Closer To Consumers by Laurie Sullivan , Staff Writer @lauriesullivan, August 14, 2020 Church’s Chicken this week launched a social scavenger hunt where guests solved riddles to win prizes. The contest gave participants a chance to win a variety of camping gear, encouraging them to get outside and play. The … Continue reading COVID-19 Cozy: How Church’s Chicken Got Closer To Consumers

The Mega List of 50 Referral Software Solutions That Will Grow Your Word-of-Mouth Marketing

The Mega List of 50 Referral Software Solutions That Will Grow Your Word-of-Mouth Marketing Image Source To say that there are a lot of referral marketing tools out there would be an understatement. From Enterprise solutions to niche-focused tools, utility and prices range vastly based on the size of your business and your use case. … Continue reading The Mega List of 50 Referral Software Solutions That Will Grow Your Word-of-Mouth Marketing

How Activism, Current Events, Blackout Tuesday Impact Ad Spend On Facebook

Activism, Current Events, Blackout Tuesday Impacts Ad Spend On Facebook by Laurie Sullivan  @lauriesullivan, June 4, 2020 Many marketers and U.S. consumers are closing their wallets in disgust in the wake of the murder of George Floyd as well as Ahmaud Arbery, Tony McDade, Breonna Taylor and other black men and women. Tinuiti analysis shows that … Continue reading How Activism, Current Events, Blackout Tuesday Impact Ad Spend On Facebook

Don’t kick SMBs to the curbside – for many, it’s their new lifeline

While technologies to enable curbside pick-up have been around for years, local business require solutions that work without IT support and infrastructure. Bill Dinan on June 1, 2020 As many states are beginning to ease their COVID-19 stay-at-home orders, local businesses that rely on in-person or consumer touchpoints are investing in strategies to enable consumers … Continue reading Don’t kick SMBs to the curbside – for many, it’s their new lifeline

Google Allowing Retailers to Link PayPal, Google Merchant Center Accounts

Google Allowing Retailers to Link PayPal, Google Merchant Center Accounts by Laurie Sullivan  @lauriesullivan, May 12, 2020 In an effort to make it easier for merchants to run Google’s free Shopping Ads, retailers can now link their PayPal and Google Merchant Center accounts. In April, Google took steps to make it free to sell on … Continue reading Google Allowing Retailers to Link PayPal, Google Merchant Center Accounts

Online Consumer Purchasing Sees Strong Growth, But Pricing Sharply Lower

Online Consumer Purchasing Sees Strong Growth, But Pricing Sharply Lower by Wayne Friedman , April 10, 2020 While many online consumer purchases have grown in recent weeks — including in the areas of entertainment, health, wine/spirits, and computer software — as a result of more people staying at home due to the COVID-19 virus, pricing/average … Continue reading Online Consumer Purchasing Sees Strong Growth, But Pricing Sharply Lower