Category Archives: Marketing Guide

How Activism, Current Events, Blackout Tuesday Impact Ad Spend On Facebook

Activism, Current Events, Blackout Tuesday Impacts Ad Spend On Facebook by Laurie Sullivan  @lauriesullivan, June 4, 2020 Many marketers and U.S. consumers are closing their wallets in disgust in the wake of the murder of George Floyd as well as Ahmaud Arbery, Tony McDade, Breonna Taylor and other black men and women. Tinuiti analysis shows that … Continue reading How Activism, Current Events, Blackout Tuesday Impact Ad Spend On Facebook

Don’t kick SMBs to the curbside – for many, it’s their new lifeline

While technologies to enable curbside pick-up have been around for years, local business require solutions that work without IT support and infrastructure. Bill Dinan on June 1, 2020 As many states are beginning to ease their COVID-19 stay-at-home orders, local businesses that rely on in-person or consumer touchpoints are investing in strategies to enable consumers … Continue reading Don’t kick SMBs to the curbside – for many, it’s their new lifeline

Google Allowing Retailers to Link PayPal, Google Merchant Center Accounts

Google Allowing Retailers to Link PayPal, Google Merchant Center Accounts by Laurie Sullivan  @lauriesullivan, May 12, 2020 In an effort to make it easier for merchants to run Google’s free Shopping Ads, retailers can now link their PayPal and Google Merchant Center accounts. In April, Google took steps to make it free to sell on … Continue reading Google Allowing Retailers to Link PayPal, Google Merchant Center Accounts

Online Consumer Purchasing Sees Strong Growth, But Pricing Sharply Lower

Online Consumer Purchasing Sees Strong Growth, But Pricing Sharply Lower by Wayne Friedman , April 10, 2020 While many online consumer purchases have grown in recent weeks — including in the areas of entertainment, health, wine/spirits, and computer software — as a result of more people staying at home due to the COVID-19 virus, pricing/average … Continue reading Online Consumer Purchasing Sees Strong Growth, But Pricing Sharply Lower

eMarketer Revises Search Forecast: Can Search Evolve Toward A New Performance Model?

eMarketer Revises Search Forecast: Can Search Evolve Toward A New Performance Model? by Laurie Sullivan  @lauriesullivan, April 9, 2020 The percentage of the search spending will decline between 8.7% and 14.8% during the first half of 2020 as a result of COVID-19, according to eMarketer data released Thursday. Estimates put the dollar amount between $6 … Continue reading eMarketer Revises Search Forecast: Can Search Evolve Toward A New Performance Model?

Agility Is The New Secret Sauce: How To Boost SEO During The COVID-19 Crisis

Agility Is The New Secret Sauce: How To Boost SEO During The COVID-19 Crisis by Jason White , Op-Ed Contributor, April 7, 2020 There is no denying that the COVID-19 pandemic is impacting all aspects of our lives in the short term and for the conceivable future. Tons of posts are outlining what they believe … Continue reading Agility Is The New Secret Sauce: How To Boost SEO During The COVID-19 Crisis

COVID-19 Dos And Don’ts To Help Marketers Stay Connected To Consumers

COVID-19 Dos And Don’ts To Help Marketers Stay Connected To Consumers by Laurie Sullivan , Staff Writer @lauriesullivan, March 20, 2020 Luminati, which collects publicly available market stats from more than 40 million IP addresses worldwide, released data Friday on the impact COVID-19 is having on ecommerce in China, providing insight into what U.S. businesses can … Continue reading COVID-19 Dos And Don’ts To Help Marketers Stay Connected To Consumers

Vox Media’s new ad network connects advertisers to local media audiences

Concert Local is extension of Concert, Vox Media’s publisher-led programmatic ad platform. Taylor Peterson on March 11, 2020 Vox Media has launched Concert Local, an advertising solution designed to help brands scale regional messaging by connecting them with publishers and smaller media brands at the local level. A new addition to Vox’s ad suite. Concert … Continue reading Vox Media’s new ad network connects advertisers to local media audiences

The 80/20 rule is a fallacy, customer-driven product innovation drives revenue

The small business SaaS sector is long overdue for a growth model that focuses on what its customers actually need. Bill Dinan on February 18, 2020 As many companies focus on improving customer retention and churn rates in response to private equity valuation demands, the issue of churn, in particular, has become front and center … Continue reading The 80/20 rule is a fallacy, customer-driven product innovation drives revenue