Category Archives: Marketing Guide

How marketing ops can deliver value to the C-suite

Contributor Peter Ladka recaps a presentation at the Martech Conference in Boston on the processes and capabilities that will help marketers consistently prove the value of marketing’s contribution to the organization. Peter Ladka on October 9, 2017   Having the right marketing stack is just one component of a successful marketing operations department in your … Continue reading How marketing ops can deliver value to the C-suite

Martech enablement series: Part 9 — Bringing it all together!

In the final installment of a nine-part series, contributor Peter Ladka wraps up by discussing what we’ve learned about the martech enablement process and how to evaluate your progress in transforming your marketing organization. Peter Ladka on October 5, 2017   Welcome to Part 9 of “A Nine Part Practical Guide to Martech Enablement.” This … Continue reading Martech enablement series: Part 9 — Bringing it all together!

With Snap Accelerate, Snapchat pursues mobile startups that built Facebook’s ad biz

Snapchat’s program aims to win over mobile startups looking to acquire new users, the same type of advertiser that helped newly public Facebook overcome its ad problems. Tim Peterson on October 4, 2017   A newly public company with mounting concerns over the viability of its advertising business, Snapchat in 2017 resembles Facebook in 2012. … Continue reading With Snap Accelerate, Snapchat pursues mobile startups that built Facebook’s ad biz

3 Resources to Help You Calculate Competitive Compensation for Your Next Marketing Executive

Mark Miller — October 4, 2017 Follow @MMtwopointfive — October 4, 2017 In our 20+ years matching top marketing professionals with open job opportunities, we’ve found that most of them aren’t motivated primarily by money–other factors like growth potential, responsibilities, and who they get to work with tend to rank higher. That said, elite marketers … Continue reading 3 Resources to Help You Calculate Competitive Compensation for Your Next Marketing Executive

7 Ways to Keep Your Conference Relevant Year After Year

Sanjay Castelino — October 2, 2017 Follow @SanjayCastelino — October 2, 2017 We’ve all been there — bland conferences where attendees trudge through endless rows of booths, scan their tags dutifully, and feign interest in yet another predictable sales pitch. Those conferences bore and lose relevance quickly. However, there are best practices you can follow … Continue reading 7 Ways to Keep Your Conference Relevant Year After Year

The Best Way to Respond if You’re Given a Counteroffer in Marketing

Mark Miller — September 28, 2017 Follow @MMtwopointfive — September 28, 2017 Imagine this scenario that as a marketing talent agency we see happens with some frequency among marketing professionals who are poised to make a big career move. After a lengthy recruitment and interview process, you’ve been offered a great new marketing job that … Continue reading The Best Way to Respond if You’re Given a Counteroffer in Marketing

Busting AI myths: Why AI will help marketers usher in an era of extreme personalization

In an age when consumers expect deep personalization, AI is here to help. So what’s the holdup among marketers? Contributor Brian Solis discusses the top myths slowing its adoption. Brian Solis on September 27, 2017   Remember when traditional marketing was overwhelmingly successful? Neither do I. In an era of great innovation, marketing still largely … Continue reading Busting AI myths: Why AI will help marketers usher in an era of extreme personalization

Martech enablement series: Part 8 — Executing martech enablement

In Part 8 of a nine-part series, contributor Peter Ladka discusses how your team can put its learning and experiences to work in moving your marketing organization toward digital transformation and maturity. Peter Ladka on September 26, 2017    Welcome to Part 8 of: “A Nine Part Practical Guide to Martech Enablement.” This is a … Continue reading Martech enablement series: Part 8 — Executing martech enablement