Category Archives: Marketing Guide

Kantar, Adwanted Automate Offline Media Buys Through Programmatic, Integrate SRDS Data

Kantar, Adwanted Automate Offline Media Buys Through Programmatic, Integrate SRDS Data by Laurie Sullivan  @lauriesullivan, June 26, 2018 Adwanted USA, which connects legacy publishers with brands and agencies, has inked an exclusive partnership with Kantar Media to license Standard Rates and Data Services (SRDS,) industry standard data, on 6,700 U.S. business-to-business and consumer magazines. The … Continue reading Kantar, Adwanted Automate Offline Media Buys Through Programmatic, Integrate SRDS Data

If you’re not updating ROAS and CPA targets frequently, you’re missing out

Implementing automated bids from the engines doesn’t mean advertisers can forget about bid management. Our founding CEO, Fred Vallaeys, has written extensively about how the role of PPC experts will change as more of the day-to-day ad management will be done by automated systems driven by artificial intelligence (AI) and machine learning (ML). One task … Continue reading If you’re not updating ROAS and CPA targets frequently, you’re missing out

Why “Micro-Learning” is the New Diploma For Today’s Jobseekers

Matt Glotzbach You’d be hard-pressed to find a workplace today where using technology isn’t an integral part of the job, whether it’s an AI-powered recruiting tool, special coding software for app development, or even just Google Sheets that help workers keep track of budgets. Whether you’re applying for a position in marketing or in the … Continue reading Why “Micro-Learning” is the New Diploma For Today’s Jobseekers

Why marketers finally stopped talking about ABM (and started practicing it)

Contributor Peter Isaacson explores the trends driving marketers to turn their attention to the nuts and bolts of implementing account-based marketing. Peter Isaacson on March 23, 2018   ABM is growing up. It’s gone from a buzzword B2B marketers couldn’t quite make sense of to a strategy that’s becoming more and more ingrained in our … Continue reading Why marketers finally stopped talking about ABM (and started practicing it)