Category Archives: Marketing Guide

How To Optimize Return On AVOD Spend? Roku Offers Points To Consider

How To Optimize Return On AVOD Spend? Roku Offers Points To Consider by Karlene Lukovitz  @KLmarketdaily, June 25, 2021 This year’s NewFronts and upfronts saw significantly increased focus on ad-supported video-on-demand streaming services.  WarnerMedia, for example, reported strong upfront advertising commitments for the AVOD version of HBO Max.  Knowing that consumers — and therefore advertisers … Continue reading How To Optimize Return On AVOD Spend? Roku Offers Points To Consider

BrandTotal CMO Survey Evaluates Advertising Creative Performance, Impact

BrandTotal CMO Survey Evaluates Advertising Creative Performance, Impact by Laurie Sullivan , Staff Writer @lauriesullivan, May 4, 2021 Evaluating creative performance is key to successful advertising campaigns. At least that’s what BrandTotal suggests, based on results of a survey conducted in April in which more than 500 CMOs of consumer-facing brands across the United States participated. … Continue reading BrandTotal CMO Survey Evaluates Advertising Creative Performance, Impact

Accelerating ABM journeys, a better conference handout: Thursday’s daily brief

Plus, take our Martech Replacement Survey Kim Davis on April 1, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. … Continue reading Accelerating ABM journeys, a better conference handout: Thursday’s daily brief

Tecate Bids 2020 Good Riddance, Uses Computer Vision To Do It

Tecate Bids 2020 Good Riddance, Uses Computer Vision To Do It by Laurie Sullivan  @lauriesullivan, December 31, 2020 Heineken’s Mexican beer label Tecate will release a music video on New Year’s Eve that some might interpret as a metaphor for saying good riddance to 2020. In the Spanish-language music video for his latest hit, ‘Pa’ … Continue reading Tecate Bids 2020 Good Riddance, Uses Computer Vision To Do It

Concrete steps marketers should take now to get ready for CA’s CPRA in 2023

The California Privacy Rights and Enforcement Act won’t take effect for two more years, but don’t wait to prepare. Greg Sterling on November 12, 2020 Last week California voters passed Proposition 24, the California Privacy Rights and Enforcement Act (CPRA). It builds upon the California Consumer Privacy Act (CCPA), which only went into effect this … Continue reading Concrete steps marketers should take now to get ready for CA’s CPRA in 2023