Category Archives: Marketing Guide

Beware the Ides of Martech: 6 adages to heed as you begin using martech in earnest

Being late to the martech space has its advantages. Besides learning from the industry’s experience in ad tech, says contributor Malcolm Cox, you can also draw upon these six old adages. Malcolm Cox on August 2, 2017   Late last year, Gartner published a report that predicted that CMOs would spend more on technology than … Continue reading Beware the Ides of Martech: 6 adages to heed as you begin using martech in earnest

Essential Referral Emails: Part 2 – The Advocate Thank You Email

This post is the second in a series aimed at describing the emails that power best-of-breed referral programs. In the first article in the series, I mentioned triggered emails as one of the newer ways email marketing is evolving. When done well, this approach to email – communicating with people when they exhibit specific behaviors … Continue reading Essential Referral Emails: Part 2 – The Advocate Thank You Email

Look internally to achieve external marketing impact and better results

Don’t focus all your marketing efforts on external customers and stakeholders. Columnist Scott Vaughan explains how stepping up your internal communications will boost your marketing results. Scott Vaughan on July 24, 2017   Marketing is arguably the profession going through the biggest transformation, with the most potential to boost a company’s revenue growth. The ability … Continue reading Look internally to achieve external marketing impact and better results

Every Timeline Template You’ll Ever Need (the 18 Best Templates)

Ben Mulholland — July 13, 2017 — July 13, 2017 Using any of the following 18 timeline templates will cut the fuss out of presenting your data in a way that’s easy to understand and visualize. Whether you’re showing off your company’s milestones to potential investors, breaking down a project into individual tasks for your … Continue reading Every Timeline Template You’ll Ever Need (the 18 Best Templates)

Why Search Marketers Should Have A Cross-Border Strategy

Why Search Marketers Should Have A Cross-Border Strategy by Laurie Sullivan , Staff Writer @lauriesullivan, July 6, 2017 Cross-border shopping will make up 20% of ecommerce in 2022, with sales of $627 billion, estimates Forrester Research. There is a shift in the way people make purchases, and this year an increasing number of overseas consumers … Continue reading Why Search Marketers Should Have A Cross-Border Strategy