With more and more PPC tasks becoming automated, it’s important to understand the limitations of automation. Here are eight of the most common issues to avoid when moving from manual to automated bidding. Frederick Vallaeys on September 6, 2018 Last week, I wrote that no one should do manual pay-per-click (PPC) bidding in this … Continue reading Avoid the 8 most common pitfalls of automated bidding
Google Updates Permission Rights In Search Console by Laurie Sullivan , Staff Writer @lauriesullivan, August 30, 2018 Google’s changes in Search Console — a collection of tools to help website owners, webmasters, marketers and SEO professionals monitor website performance in the Google search index — alter the way user permission, management and rights work, making users … Continue reading Google Updates Permission Rights In Search Console
‘Trump’ Ranks Poorly On Fox News In Google Search Results by Laurie Sullivan @lauriesullivan, August 30, 2018 CNN.com appears to have about twice the search engine optimization visibility of Foxnews.com. Backlinks in the articles and links and posts in social sites seem to contribute to that increase, according to data released Thursday. Marketers can have … Continue reading ‘Trump’ Ranks Poorly On Fox News In Google Search Results
What Part Of Free Google And Facebook Traffic Does Corbyn Not Get? by Sean Hargrave , Staff Writer, August 23, 2018 It’s hard to fathom the logic behind Jeremy Corbyn’s latest suggestion about how to tackle the power of the US tech giants. Just about every news outlet in the UK is reporting today that … Continue reading What Part Of Free Google And Facebook Traffic Does Corbyn Not Get?
Nordstrom’s Evan Barocas On Targeting The Post-Channel Customer by Nina Lentini , Staff Writer @Nina_Lentini, August 24, 2018 Consumers don’t think in channels. They just know how they want to shop. Nordstrom has re-engineered both its in-house programmatic buying and creative teams around maximizing retail and ecommerce options for different regions and individual customers. Evan Barocas … Continue reading Nordstrom’s Evan Barocas On Targeting The Post-Channel Customer
Ben Mulholland — August 22, 2018 — August 22, 2018 We’ve all had those days. No matter how hard you try, you can’t focus. Everything is harder than usual and heaven forbid anyone needs you to be creative. It’s demoralizing, stressful, and makes you incredibly inefficient. That’s why it’s important to know how to get … Continue reading How to Get Inspired and Have Killer Ideas Without Trying
Bob Van Rossum — August 20, 2018 Follow @BobVR — August 20, 2018 When interviewing for a new job, it’s important to evaluate all of the ins and outs of the role and company. Ensuring your skills are the right match for the role and that the company culture aligns with your personality and work … Continue reading 7 Ways Marketers Can Evaluate Their Next Boss to Ensure It’s the Right One
Can’t spell? No problem, says contributor Daniel Gilbert. Here is a script that will boost your phrase negative keyword matching by finding the ones you’re failing to catch due to misspellings. Daniel Gilbert on August 17, 2018 As paid search specialists, our strength lies in our ability to exert control over our keyword targeting. … Continue reading Expanded phrase match negatives: A script for misspellings
Half Of Marketers Lack CX Connections With Millennials by Laurie Sullivan , Staff Writer @lauriesullivan, (August 11, 2018) About 52% of marketers participating in a survey about serving an exceptional customer experience (CX) to millennials said they must adapt to changing preferences that will have long-term effects on the company’s business. Some 37% of marketers said … Continue reading Half Of Marketers Lack CX Connections With Millennials
Our new MarTech Intelligence report on choosing a CDP vendor elicits an inquiry into how this category emerged only recently, after years of hype about “a single view of the customer.” Barry Levine on August 10, 2018 For much of this century, marketing software vendors have promised “a single view of the customer” … Continue reading CDPs: Why now?