Category Archives: Marketing Guide

Marketers, ‘The Joneses’ and why it’s dangerous to try and keep up with them

Companies must make a commitment to be strategic without endless instruction and wasted time for employees who actually use the martech. Steve Olenski on September 5, 2019 For those of you not familiar with the term Keeping Up With the Joneses, it can often refer to the practice of trying to keep up with, or even one-up, someone else when … Continue reading Marketers, ‘The Joneses’ and why it’s dangerous to try and keep up with them

Reaching Consumers At Their Most Receptive

Reaching Consumers At Their Most Receptive by Nina Lentini , Staff Writer @Nina_Lentini, August 20, 2019 Pilgrim’s Just Bare Chicken banks on being among the top results of searches for “fresh chicken.” That’s how it came to be sold on Amazon, in fact. And, said Laston Charriez, Head of Marketing, Pilgrim’s, it is expanding to Amazon Go. It has … Continue reading Reaching Consumers At Their Most Receptive

Want to improve your marketing operations? Make everyone on the team a coach

Kimi Corrigan, head of marketing operations at Duo, encourages team members to feel ownership and responsibility to teach others. Amy Gesenhues on August 20, 2019 Marketing operations are the driving force behind a company’s marketing technology implementations and processes. Successfully managing complex marketing operations efforts takes a capable, agile and tech-savvy team, which is difficult … Continue reading Want to improve your marketing operations? Make everyone on the team a coach

250ok adds email validation feature

Following tests that show email address misclassified as “undeliverable”, 250ok Validation seeks to help marketers reach engaged consumers. Jennifer Cannon on July 30, 2019 Email analytics and deliverability platform 250ok released a new addition to its email optimization toolset: email validation capabilities. 250ok Validation and help marketers identify active, valid email addresses on their lists. … Continue reading 250ok adds email validation feature

What marketers and business leaders can learn from a former Navy Seal

Prove how much you care about your teammates and then project that to customers because your brand is a reflection of your work culture. Steve Olenski on July 25, 2019 In my career, I have had the pleasure of interviewing an incredible variety of people. From CMOs of the biggest brands in the world to … Continue reading What marketers and business leaders can learn from a former Navy Seal

It’s not about your company: Why modern marketers need to be customer-centric

Here’s how you change the conversation from “We need to sell to you” to “What customer problem are we trying to solve?” Stacey Ackerman on July 25, 2019  Marketing has historically focused on what the company needs—like better sales numbers or add-on sales. While sales are important and necessary, your customers don’t care. And if … Continue reading It’s not about your company: Why modern marketers need to be customer-centric

Kantar Sees Specialty Advertisers Taking Clicks For Back-To-School Search Campaigns

Kantar Sees Specialty Advertisers Taking Clicks For Back-To-School Search Campaigns by Laurie Sullivan  @lauriesullivan, July 17, 2019 An early look by Kantar Media analysts at advertisers’ share of clicks on some 278 non-branded BTS-related keywords for back-to-school campaigns running on Google desktop and mobile in the U.S. from July 1 through 15, 2019 reveals a … Continue reading Kantar Sees Specialty Advertisers Taking Clicks For Back-To-School Search Campaigns

Coupons: Digital, Mobile Still Haven’t Dethroned Print

Coupons: Digital, Mobile Still Haven’t Dethroned Print by Karlene Lukovitz  @KLmarketdaily, July 12, 2019 So, with pretty much everyone glued to their mobile phones and tablets, and more and more consumers conducting ecommerce on those devices, print coupons must be vestigial at best by now, right? Wrong. Kantar Media’s latest Print & Digital Promotion Trends … Continue reading Coupons: Digital, Mobile Still Haven’t Dethroned Print

How marketers can take the lead with revenue optimization teams

Many marketers are best positioned to drive change, improve alignment and create new opportunities for business results. Jennifer Cannon on June 27, 2019 Most marketers are equipped with copious amounts of data that help us understand our customers, create meaningful messaging that resonates with our audience and drives the business outcomes we need to achieve … Continue reading How marketers can take the lead with revenue optimization teams