Category Archives: Marketing Guide

How marketers can take the lead with revenue optimization teams

Many marketers are best positioned to drive change, improve alignment and create new opportunities for business results. Jennifer Cannon on June 27, 2019 Most marketers are equipped with copious amounts of data that help us understand our customers, create meaningful messaging that resonates with our audience and drives the business outcomes we need to achieve … Continue reading How marketers can take the lead with revenue optimization teams

What a year’s worth of publisher responses can teach you about digital PR

It’s important to understand the topics each publisher wants to cover – and then how to pitch that content – to earn the best response. Domenica D’Ottavio on March 20, 2019 at 8:00 am Most marketers agree that if you can get your content in front of the eyes of journalists at mainstream online publishers, … Continue reading What a year’s worth of publisher responses can teach you about digital PR

Relevance At Scale: Why Does It Matter?

Relevance At Scale: Why Does It Matter? by Laura Gurski , Columnist, February 25, 2019   The consumer goods industry continues to experience major shifts. Changing demographics and generational influences are also creating new styles and trends. The way consumers are purchasing products and services has also evolved. Today’s mobile-enabled consumers are constantly evaluating and … Continue reading Relevance At Scale: Why Does It Matter?

Conventional marketing wisdom is history

Gain fresh perspectives on the intersection of marketing, technology, and management. Scott Brinker on February 4, 2019 at 3:43 pm When it comes to delivering exceptional experiences, maximizing ROI, and achieving company goals, conventional marketing wisdom is history. Success today depends on how you connect your strategy and organization to your marketing technology stack, all … Continue reading Conventional marketing wisdom is history

Why subscription and consumption services need a different kind of marketing

SAP and McKinsey point to the different approaches needed by marketing and advertising for these growing channels. Barry Levine on February 4, 2019 at 5:07 pm The modern marketer’s job is not just about selling a product, like moving a new car off a dealer’s lot. Increasingly, it’s about selling a service, like leasing a … Continue reading Why subscription and consumption services need a different kind of marketing