Category Archives: Marketing Guide

COVID-19 Dos And Don’ts To Help Marketers Stay Connected To Consumers

COVID-19 Dos And Don’ts To Help Marketers Stay Connected To Consumers by Laurie Sullivan , Staff Writer @lauriesullivan, March 20, 2020 Luminati, which collects publicly available market stats from more than 40 million IP addresses worldwide, released data Friday on the impact COVID-19 is having on ecommerce in China, providing insight into what U.S. businesses can … Continue reading COVID-19 Dos And Don’ts To Help Marketers Stay Connected To Consumers

Vox Media’s new ad network connects advertisers to local media audiences

Concert Local is extension of Concert, Vox Media’s publisher-led programmatic ad platform. Taylor Peterson on March 11, 2020 Vox Media has launched Concert Local, an advertising solution designed to help brands scale regional messaging by connecting them with publishers and smaller media brands at the local level. A new addition to Vox’s ad suite. Concert … Continue reading Vox Media’s new ad network connects advertisers to local media audiences

The 80/20 rule is a fallacy, customer-driven product innovation drives revenue

The small business SaaS sector is long overdue for a growth model that focuses on what its customers actually need. Bill Dinan on February 18, 2020 As many companies focus on improving customer retention and churn rates in response to private equity valuation demands, the issue of churn, in particular, has become front and center … Continue reading The 80/20 rule is a fallacy, customer-driven product innovation drives revenue

Unite your organization at MarTech (remove)

Struggling to get departments on the same page? Join us April 15-17 for the ultimate training and team-building experience. Scott Brinker on January 23, 2020 Successful modern marketing depends on maximizing the talents and capabilities of many individuals and departments: marketing ops, creative, IT, customer support, management, and more. But senior-level marketers like you say … Continue reading Unite your organization at MarTech (remove)

Ad Frequency: The Missing Link to Decreasing Advertising Costs and Increasing Conversions

Kazi Hassan — December 22, 2019 Follow @therealshamun geralt / Pixabay Every Facebook marketer at some point in their career has asked this question: How many times should I show an ad to the customer before they decide to buy? You might also be worried, that your ads are being shown too much and customers … Continue reading Ad Frequency: The Missing Link to Decreasing Advertising Costs and Increasing Conversions

Performance Channels Gain New Commitments From Advertisers, Publishers As Automation Ramps Up

Performance Channels Gain New Commitments From Advertisers, Publishers As Automation Ramps Up by Laurie Sullivan  @lauriesullivan, December 4, 2019  Pepperjam, a performance marketing and affiliate tech platform, ran its Black Friday shopping data, which shows the average order value (AOV) grew 16% year-over-year (YoY) in 2019, compared with 2018 for same-store advertisers. Data released Thursday … Continue reading Performance Channels Gain New Commitments From Advertisers, Publishers As Automation Ramps Up

Viant Separates From Meredith As Ad Industry Buybacks Become More Common

Viant Separates From Meredith As Ad Industry Buybacks Become More Common by Laurie Sullivan  @lauriesullivan, November 8, 2019 Ad-tech company Viant completed a company buyout earlier this week that the co-founders say allows them to “take back control” from Meredith Corporation.  The transaction includes the 60% of Viant that Meredith acquired from Time in January … Continue reading Viant Separates From Meredith As Ad Industry Buybacks Become More Common

Marketers Finally Learning How To Optimize Search Spend, Data Shows

Marketers Finally Learning How To Optimize Search Spend, Data Shows by Laurie Sullivan , Staff Writer @lauriesullivan, October 25, 2019 Marketers spent 7% more on search ads in the third quarter of 2019, compared with the year-ago quarter. Paid-search impressions grew 29% year-over-year. Clicks rose 15% YoY — but not at the same pace as impressions, … Continue reading Marketers Finally Learning How To Optimize Search Spend, Data Shows