Category Archives: Strategy

Vision Statement Vs. Mission Statement: How Both Fuel Growth

Erika Giles September 11, 2020 Starting or running a successful business, takes planning and focus. Part of the process includes setting goals, running projections, and defining your purpose. Your business plan is an outline of your overall business strategy including marketing, sales projections, target markets and your place in them, and more. Two elements that … Continue reading Vision Statement Vs. Mission Statement: How Both Fuel Growth

Strategy Is About Standing Out in a Commoditized World…Especially During a Pandemic

Dave Wakeman August 21, 2020 Schnipidy / Pixabay I’ve been doing a lot more thinking about strategy lately. Why? A lot of reasons really, but mostly because as we move through the pandemic, we are going to see a different business environment than the one we were in at the start of the year. This … Continue reading Strategy Is About Standing Out in a Commoditized World…Especially During a Pandemic

How to Align Your Strategy to a Customer-First Approach

Larisa Bedgood — February 17, 2020 How to Align Your Strategy to a Customer-First Approach Consumers today are choosing businesses who take the time to know them and who care about their needs. A customer-first strategy is centered around customers and providing a suite of services, products and experiences that surprise and delight, foster loyalty, … Continue reading How to Align Your Strategy to a Customer-First Approach

4 Steps to Creating a Killer Online Strategy

Lanre Onibalusi — January 27, 2020 In this technological age, it’s more important now than ever that your business has an exceptional digital strategy to stay ahead of your competitors. While some key components go into creating a killer online strategy, most companies struggle with executing their strategy. In fact, businesses have revealed slow strategy … Continue reading 4 Steps to Creating a Killer Online Strategy

From Baseball To Social Media: Tinuiti’s Brathwaite Talks Strategy

From Baseball To Social Media: Tinuiti’s Brathwaite Talks Strategy by Laurie Sullivan , Staff Writer @lauriesullivan, Yesterday Amar Braithwaite, SVP, head of social at performance agency Tinuiti, has an affinity for baseball and social media — baseball because he loved to play the sport as a kid and young adult in college, and social media because of … Continue reading From Baseball To Social Media: Tinuiti’s Brathwaite Talks Strategy

4 Organizational Strategies for Privacy and Collaboration

Holger Reisinger — August 30, 2019 Follow @ReisingerHolger — August 30, 2019 We’re seeing a growing paradox between the environments that are “supposed” to help us work more productively and the reality of those environments. In 2018 and 2019 studies, 60% of C-suite executives responded that employees will have higher productivity working from the office … Continue reading 4 Organizational Strategies for Privacy and Collaboration