Category Archives: Strategy

From Baseball To Social Media: Tinuiti’s Brathwaite Talks Strategy

From Baseball To Social Media: Tinuiti’s Brathwaite Talks Strategy by Laurie Sullivan , Staff Writer @lauriesullivan, Yesterday Amar Braithwaite, SVP, head of social at performance agency Tinuiti, has an affinity for baseball and social media — baseball because he loved to play the sport as a kid and young adult in college, and social media because of … Continue reading From Baseball To Social Media: Tinuiti’s Brathwaite Talks Strategy

4 Organizational Strategies for Privacy and Collaboration

Holger Reisinger — August 30, 2019 Follow @ReisingerHolger — August 30, 2019 We’re seeing a growing paradox between the environments that are “supposed” to help us work more productively and the reality of those environments. In 2018 and 2019 studies, 60% of C-suite executives responded that employees will have higher productivity working from the office … Continue reading 4 Organizational Strategies for Privacy and Collaboration

Segmentation Research is Critical to a Successful Business Strategy

Deb Davis-Lenane — August 7, 2019 — August 7, 2019 We leverage decades of experience to determine the most appropriate segmenting method to uncover the most effective solution that will benefit you and your customers. Organizations spend considerable resources to define and execute the right business strategies to generate revenue and high returns on their … Continue reading Segmentation Research is Critical to a Successful Business Strategy

Taking It To The Streets: 5 Success Strategies From The New Wave Of DTC Brands

Taking It To The Streets: 5 Success Strategies From The New Wave Of DTC Brands by Steve Kraus , March 14, 2018 For lack of a better phrase, brands and retailers have always been “frenemies.” They need each other. Retailers need products to sell, and brands have said products that need distribution. But they often … Continue reading Taking It To The Streets: 5 Success Strategies From The New Wave Of DTC Brands