Category Archives: Strategy

Modeled behavior: A future-proofed new measurement strategy

Rather than shying away from modeled attribution, marketers should look to further understand and wholeheartedly embrace it.  Nick Yang on November 7, 2022 In the current privacy-centric environment, traditional methods of marketing and analytics measurement are no longer viable. So the urgent question is, what are the key next steps brands should take to be … Continue reading Modeled behavior: A future-proofed new measurement strategy

Equativ Makes ‘Strategic’ Investment In Video Personalization

Equativ Makes ‘Strategic’ Investment In Video Personalization by Laurie Sullivan  @lauriesullivan, July 7, 2022 Equativ, an independent ad monetization platform, Thursday announces a strategic investment in Nowtilus, a Germany-based video personalization company helping broadcasters and publishers transition to digital streaming. The move is the latest in a series of acquisitions and partnerships accelerating the company’s … Continue reading Equativ Makes ‘Strategic’ Investment In Video Personalization

Outreach Strategists Proves Cookieless Identity Improves Performance, Match Rates

Outreach Strategists Proves Cookieless Identity Improves Performance, Match Rates by Laurie Sullivan  @lauriesullivan, February 4, 2021 Outreach Strategists, a Houston-based public affairs and communications agency, uses an identity resolution and audience platform with help from Adform and Semcasting that relies on a federated ID rather than a cookie-workaround. “In the past we would wait for days … Continue reading Outreach Strategists Proves Cookieless Identity Improves Performance, Match Rates

Vision Statement Vs. Mission Statement: How Both Fuel Growth

Erika Giles September 11, 2020 Starting or running a successful business, takes planning and focus. Part of the process includes setting goals, running projections, and defining your purpose. Your business plan is an outline of your overall business strategy including marketing, sales projections, target markets and your place in them, and more. Two elements that … Continue reading Vision Statement Vs. Mission Statement: How Both Fuel Growth