Category Archives: Social Data

5 Ws of the sharing economy: How social data gives marketers a competitive edge

Why should you be paying attention to the sharing economy? Columnist John Donnelly III dives into the social data that shows the sharing economy’s explosive growth and what marketers stand to gain from it. John Donnelly III on September 27, 2016 Not long ago, when you needed a ride in your city, you’d call a … Continue reading 5 Ws of the sharing economy: How social data gives marketers a competitive edge

Ask an Expert: The 10 Step Guide to Championing Social Data in Your Business

by Kristian Bannister January 6, 2016 Follow @bnnstrJanuary 6, 2016 One of the things we notice when speaking to our clients and peers is the sheer variety of ways that social data is applied within organizations. At its most simple, social data is being used to support listening and engagement functions and for measurement around … Continue reading Ask an Expert: The 10 Step Guide to Championing Social Data in Your Business

Common Pitfalls of Incorporating Social Data into your Marketing (And How to Avoid Them)  

by Pam McBride December 22, 2015 Follow @leadsiftDecember 22, 2015 There is a near unlimited supply of social data available to marketers today. Consumers take to Twitter, Facebook, Instagram and more to express their innermost desires, their likes and dislikes, their every thought – in real time. Given this massive amount of data, marketers should … Continue reading Common Pitfalls of Incorporating Social Data into your Marketing (And How to Avoid Them)  

Conducting a Competitive Analysis using Social Media Data

Sreejata ChatterjeeAugust 16, 2015 Recently, we’ve talked to several brands who are looking to find out more on: How they perform in social vs the competition The sentiment of their brand vs the industry The context in which their brand is most likely to be mentioned vs the competition Tracking brand “wins” Determining who their … Continue reading Conducting a Competitive Analysis using Social Media Data