Category Archives: eCommerce Strategies

Report: Cost to drive store visits varies widely by category, mobile most efficient channel

It cost nearly $55 to drive one incremental retail customer, while each customer visit to convenience stores cost less than $2. Greg Sterling on May 18, 2018   Location intelligence provider Cuebiq has released its latest Footfall Attribution Benchmarks report. The report asserts that it costs just over $23 on average for retailers and others … Continue reading Report: Cost to drive store visits varies widely by category, mobile most efficient channel

Blah Sales? Up Your eCommerce Game with 3 Surprising Stats

Liesha Petrovich — April 18, 2018 Follow @lieshapetrovich — April 18, 2018 It’s not easy to win the eCommerce game. Who can keep up with the ever-changing online environment? Each algorithm update probably means you’ll lose sales. Then marketers come out of the woodwork with the latest must-have tool that will miraculously make all your … Continue reading Blah Sales? Up Your eCommerce Game with 3 Surprising Stats

Behavioral triggered emails: Not just for e-commerce anymore

You may associate behaviorally triggered emails with e-commerce, but contributor Jose Cebrian explains scenarios that work for financial services, B2B, healthcare, travel and entertainment. Jose Cebrian on April 12, 2018     In the world of marketing, there are three main types of campaigns. The most common is the planned marketing campaign: A company decides … Continue reading Behavioral triggered emails: Not just for e-commerce anymore

How to Battle Shopping Cart Abandonment: 13 Proven Tactics

Monica Axinte — March 7, 2018 Follow @DataFeedWatch — March 7, 2018 Shopping Cart abandonment is indisputably the headache of the online retail industry and is causing retailers a lot of pain and frustration. To tackle shopping cart abandonment efficiently merchants have to improve the browsing and the checkout experience for the customer, build trust, … Continue reading How to Battle Shopping Cart Abandonment: 13 Proven Tactics