Category Archives: eCommerce Strategies

How In-Store Visits Impact Online, Offline Purchase Cycle — Even Now

How In-Store Visits Impact Online, Offline Purchase Cycle — Even Now by Laurie Sullivan  @lauriesullivan, September 10, 2020 Location ad company GroundTruth just released research on ecommerce conversion rates and for the first time agreed to share data on how in-store visits impact the overall online and offline purchase cycle, sharing recent data on what … Continue reading How In-Store Visits Impact Online, Offline Purchase Cycle — Even Now

Strategies to Prepare Your Ecommerce Site for an Online-First Holiday Season

Liz Armbruester August 21, 2020 As the summer heat burns across the U.S., many retailers are beginning to shift their sights toward cooler weather and the holiday season. However, preparing for holiday shoppers this year comes with an added layer of uncertainty as the COVID-19 pandemic continues on. With concerns over the health and safety … Continue reading Strategies to Prepare Your Ecommerce Site for an Online-First Holiday Season

How Brick and Mortar Brands are Pivoting to E-Commerce to Survive

Dan Moyle August 6, 2020 From major, national consumer brands shuttering stores to the news of Amazon profits during the 2020 coronavirus pandemic, brick and mortar brands face a difficult challenge today. History has shown us that offering e-commerce options will help ease the struggles businesses face. Target embraced digital and took its offerings online … Continue reading How Brick and Mortar Brands are Pivoting to E-Commerce to Survive

10 Ways to Crank Up your eCommerce Site’s Performance Using AI Personalization

Mark Usen — May 29, 2020 Image credit: Depositphotos.com The desire for a highly personalized online shopping experience isn’t rocket science — it’s just basic instincts. There’s no shortfall of statistics proving the vital importance of personalization. The knock-on effects of thick and fast technological advancements have induced a rapid sophistication of consumers’ taste buds. … Continue reading 10 Ways to Crank Up your eCommerce Site’s Performance Using AI Personalization

4 Reasons Why E-commerce Subscription Services Are Growing [Infographic]

Stacey Rudolph — May 14, 2020 Obviously subscriptions models are much older than the advent of internet. The most common ones being monthly magazine and newsletter article subscription. However, ecommerce subscription models are relatively new, but they are becoming very popular, thanks to their ability to improve customer engagement and increase conversion rates. According to … Continue reading 4 Reasons Why E-commerce Subscription Services Are Growing [Infographic]

How eCommerce Store Owners Can Help Persons with Disabilities During the COVID-19 Crisis

Joydeep Bhattacharya — April 24, 2020 The effects of the COVID-19 are devastating: people are forced to stay at home, brick-and-mortar stores are compelled to close, and the mass hysteria strikes fear in just about anyone. This has led to people experiencing an onslaught of challenges and headaches, especially since the crisis came at such … Continue reading How eCommerce Store Owners Can Help Persons with Disabilities During the COVID-19 Crisis

How to Build an Ecommerce Website Fast

Conor Bond — April 14, 2020 We’re living in uncertain, life-altering times. As social distancing measures become more restrictive in order to slow the spread of the coronavirus (COVID-19), brick-and-mortar retailers are suffering from reduced demand or forced to close entirely. Simultaneously, consumers are relying more and more on ecommerce to purchase the goods they … Continue reading How to Build an Ecommerce Website Fast