Dennis ShiaoApril 7, 2015 Photo source: User peasap on flickr. Introduction It’s a Friday afternoon and I’m waiting in line to order a chicken salad sandwich. It’s a gorgeous day in the Bay Area, which explains why the outdoor seating area is completely full. The sandwich line is moving a bit slowly, but it’s nearly … Continue reading A Lesson In Community Management From The Delicatessen
Candis RousselApril 4, 2015 For management consulting firms, finding new sources of business is an increasingly urgent challenge. But today’s leading firms are rising to the occasion by making transformative use of their websites. When we surveyed over 500 professional services firms to ask about their biggest marketing priorities and business challenges in 2015, over … Continue reading How Websites Drive New Business for Management Consulting Firms
Reeyaz HamiraniApril 3, 2015 Advances in marketing technology and databases have fundamentally changed how businesses learn about consumers and maintain relationships with their customers. The more brands are able to understand about their customers on a granular level, the more effective they are at marketing to said customers. This granular level of understanding is achieved … Continue reading 8 Terms Every Business Should Know When Developing a Customer Identity Management Strategy
Ian NewcombeMarch 25, 2015 Discover how wholesale software improves stock management, saving costs and boosting picking rates for wholesalers. Good stock management is at the heart of every successful wholesale business – whether you are a delivered wholesaler or a cash & carry. Not enough stock means poor availability and unhappy customers, while too much stock … Continue reading Taking Stock: Successful Stock Management for Wholesalers
Simon EllisMarch 23, 2015 One of the key drivers in FMCG companies is innovation, but sometimes it is easier said than done. Just why is innovation management important and how can companies, large and small, implement an effective and sustainable new product development process? The importance of innovation management In 2005 management consulting firm, Arthur … Continue reading What’s Your New Product? Your Innovation Management Roadmap
Ken MuellerMarch 23, 2015 For many small businesses, dealing with an online presence can be a bit daunting. It can take a lot of time to maintain a website and a presence on various social media platforms. Many small businesses find it hard to simply maintain a Facebook page or Twitter account, let alone do … Continue reading 9 Tools for Small Business Reputation Management and Brand Monitoring
Robert GlazerMarch 21, 2015 For retailers, e-commerce is the bread and butter of any digital strategy. The acquisition of new customers, retention of existing patrons and the harvesting of sales revenue make up the lifeline of a healthy company. But for small-to-mid-sized merchants with the pressure to increase sales quickly with a limited budget, driving … Continue reading Solving the Affiliate Management Gap
Erin P. FriarMarch 20, 2015 Sales executive Marie Warner said in an article: “A major complaint of both novice and senior reps…is that their territories are repeatedly changed once they have invested time in fostering important customer relationships.” The continuous fight against employee disengagement is proving a success, as a Gallup study published the engagement … Continue reading Boosting Employee Engagement With Effective Territory Management
Deborah AndersonMarch 18, 2015 Project Management can be as complicated or as simple as someone wants to make it. It is a science (often classified under the category of information technology) that is often practiced by novices, as well as professionals who specialize in the science. What Is Project Management? PMBOK (Project Management Body of … Continue reading Why Small Businesses Need Project Management
Business.comMarch 15, 2015 When it comes to building a successful business model, the processes you instill for managing your business’ money are as important as the strategies you implement. Money management is hard, even when you’re trying. Keeping that in mind, below are are five money management tips that can benefit any business. If you … Continue reading 5 Money Management Tips For Any Business Owner
