Eleanor Hecks March 24, 2021 One of the best things that can happen to your website, and online presence, is a surge in traffic. However, if you didn’t prepare for it, a swell can bog down performance, or worse, knock it offline. Disruptions can end up costing you a lot of money, especially if they … Continue reading 7 Website Optimization Tips to Prepare Your Site for Traffic Surges
Category Archives: Web Optimization Guidelines
5 Areas of Improvement for Your Website
Ashley Hill November 12, 2020 In the hundreds of websites I’ve designed and built, I’ve learned that there’s only a few common issues that warrant a redesign. Of those, the two biggest are having a poor user experience and interface, and having a site that’s slow to load. With the former, this affects what happens … Continue reading 5 Areas of Improvement for Your Website
Quick SEO Fixes for Website Optimization
Sandy Moore July 29, 2020 With millions of websites on the internet, it is important for your website to stand out and appear on the first page of the search engine results. This drives more traffic to your site. According to Moz, “On average, 71.33% of searches result in a page one organic click. Page … Continue reading Quick SEO Fixes for Website Optimization
5 Ways to Optimize Your Website to Get More Demos
Sarah Mead July 28, 2020 mohamed_hassan / Pixabay What purpose does your website serve? Although this may seem like an easy question to answer, the answer for many companies may not be so clear. The goal of a website varies from business to business. That said, in the end, your focus should be on attracting … Continue reading 5 Ways to Optimize Your Website to Get More Demos
How to Make Your Web Redesign Successful (From a Creative Perspective)
Damon Yerian — December 13, 2018 — December 13, 2018 Pexels / Pixabay My husband and I recently purchased a 1927 craftsman home, and we’re embarking on a major renovation project. It’s an exciting endeavor, but no matter how much preparation and planning we do, I know there will be challenges along the way. Even … Continue reading How to Make Your Web Redesign Successful (From a Creative Perspective)
What is a Good Open Rate and How To Improve It
Julie Paci — August 8, 2018 — August 8, 2018 We’ve all been there. Standing in a cocktail bar with some great friends, talking about email strategy. When the topic of open rates comes up, you excuse yourself because you just know that your sad average of 8% simply won’t stack up. Jerry always comes … Continue reading What is a Good Open Rate and How To Improve It
Pros and Cons of Website Analysis Methodologies
Kristen Patel — July 31, 2018 Follow @kristinapatel — July 31, 2018 Ramdlon / Pixabay Woohoo! Your Director of Marketing finally gave you permission to put together a conversion rate optimization strategy (it’s about time—especially when you consider that companies using a CRO tool to develop strategies see a 233 percent increase in ROI). The … Continue reading Pros and Cons of Website Analysis Methodologies
5 Ways Online Publishers Can Monetize Their Platforms For Maximum Growth
Gbenga Joseph Sogbaike — July 9, 2018 Follow @gbengasogbaike— July 9, 2018 Sheryl is a passionate food blogger. She spends most of her time either working from a coffee shop or within the confines of the white walls of her home. Two years down the line, and several cups of coffee and sleepless nights later, … Continue reading 5 Ways Online Publishers Can Monetize Their Platforms For Maximum Growth
Automotive Websites See Higher Engagement Rates And Visits, Per Report
Automotive Websites See Higher Engagement Rates And Visits, Per Report by Laurie Sullivan , Staff Writer @lauriesullivan, May 3, 2018 ‘Tis the season for buying a new car. At least for me. After relocating to Wyoming for the majority of the year, I needed a four-wheel drive vehicle. I opted for a 2018 Ford Explorer and … Continue reading Automotive Websites See Higher Engagement Rates And Visits, Per Report
4 Pitfalls of Localization Every Marketer Should Avoid
Matt Harris — April 3, 2018 Follow @mrmch — April 3, 2018 Designerkottayam / Pixabay In today’s global economy, properly localized content can make or break a campaign. Just ask Marriott. The U.S. hotel chain had their website shut down in China after they sent out a customer survey referring to Taiwan, Tibet, Hong Kong, … Continue reading 4 Pitfalls of Localization Every Marketer Should Avoid
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