Fostering customer trust and creating a plan for physical and digital stores to co-exist are important strategies to leverage. Mike Sands on December 20, 2018 As marketers, we love to talk about consumers as if they are another species — unique, complicated, demanding and fickle creatures we spend our days (and budgets) trying to understand, … Continue reading 3 ways customer data drives more impactful brand experiences
Category Archives: Branding
The Search For Consumers Without Brand Loyalty
The Search For Consumers Without Brand Loyalty by Laurie Sullivan , Staff Writer @lauriesullivan, November 15, 2018 Natural Intelligence, which focuses on paid search and finding consumers without a preference for a specific brand, expanded this week into the United States from Israel with the opening of its Atlanta office. Founded nine years ago in Tel … Continue reading The Search For Consumers Without Brand Loyalty
Can Programmatic Build Brand?
Can Programmatic Build Brand? by Nina Lentini , Staff Writer @Nina_Lentini, (September 05, 2018) “If you want to grow a brand, you better start thinking about relevancy and the presence and continuity against prospects who are not currently customers. So how do we make programmatic branding relevant to non-customers and then to people who are … Continue reading Can Programmatic Build Brand?
Maximising the Link Value of your Brand
Andrew Morton — July 8, 2018 — July 8, 2018 rawpixel / Pixabay As any SEO worth their salt will tell you, high-quality backlinks are a vital component of what helps your site to rank within its identified keyword pool. As one of the few aspects of the Google’s algorithm that has been confirmed by … Continue reading Maximising the Link Value of your Brand
How to Build a Brand Team That Helps Your Business Grow
Asher Rumack — May 17, 2018 — May 17, 2018 A brand is a precious thing. No matter how big or small, it is the essence of a company—and it should be treated with care. It needs to be nurtured, fed, and looked after like the living, dynamic entity it is. But in the day-to-day … Continue reading How to Build a Brand Team That Helps Your Business Grow
How Challenger Brands are Succeeding in Marketing
Mike Mothner — April 2, 2018 Follow @mothner— April 2, 2018 There’s something about an underdog that we all love. Whether rooting for the fictional Rocky Balboa or real-life brick-and-mortar store that’s battling against a big-dog corporation, we often throw our allegiance behind an unexpected victor. It’s psychological. And that’s what challenger brands have found … Continue reading How Challenger Brands are Succeeding in Marketing
Kantar: ‘Invisible’ Relationships Between Brand And Consumer
Kantar: ‘Invisible’ Relationships Between Brand And Consumer by Laurie Sullivan , Staff Writer @lauriesullivan, March 26, 2018 Attribution continues to change, becoming more sophisticated and increasingly complex. For example, a recent partnership between Placed and Kantar brings together offline and online advertising, and offline purchases. While Placed brings location data such as where and what time … Continue reading Kantar: ‘Invisible’ Relationships Between Brand And Consumer
How a Competitive Audit Can Give Your Brand a Leg Up
Morgan Miller — January 9, 2018 — January 9, 2018 A brand audit can take many different forms depending on the client or company, but is a beneficial practice for any brand, no matter how big or small. Whether your brand is considering a rebrand, new website, insight into competition or just wanting a broad … Continue reading How a Competitive Audit Can Give Your Brand a Leg Up
How Brand Research Delivers Competitive Advantage
Karl Feldman — August 10, 2017 — August 10, 2017 We’ve written before on the importance of brand research. But today, I want to help you understand exactly how it gives your firm an advantage in the marketplace. What specific points of leverage does a firm that conducts research have that it didn’t before? Let … Continue reading How Brand Research Delivers Competitive Advantage
Brand Research for Professional Services: What Every Executive Needs to Know to Grow Their Brand
Lee Frederiksen — June 22, 2017 Follow @hingemarketing — June 22, 2017 Professional services firms are always looking for new ways to gain a competitive advantage—but that doesn’t always lead them to offer something new. All too often in the professional services field, you see lots of competition with very little differentiation. Firms claiming distinction, … Continue reading Brand Research for Professional Services: What Every Executive Needs to Know to Grow Their Brand
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