Category Archives: Branding

Bagging Traffic: Brands Rely Mostly On Earned Sources Like Email, But Use More Paid

Bagging Traffic: Brands Rely Mostly On Earned Sources Like Email, But Use More Paid by Ray Schultz , Columnist, March 31, 2022 Earned or unpaid sources — including email — drove 75% of web traffic in 2021. That is down from 80% in 2020, according to the 2022 Digital Experience Benchmark Report, a study by Contentsquare.  Some industries rely … Continue reading Bagging Traffic: Brands Rely Mostly On Earned Sources Like Email, But Use More Paid

5 Ways to Treat Your Business With Branded Links

Desiree Johnson October 30, 2021 Branding is everywhere. From billboards to slogans, logos, and digital advertising, there is no shortage of marketing tools a business can use when deciding to cultivate their customer experience. Branding ultimately boils down to how your customers perceive you and this can change based on the series of experiences your … Continue reading 5 Ways to Treat Your Business With Branded Links

People choosing trusted brands, but marketers are pulling brand campaigns

Marketers seem to be favoring performance marketing even as brand may be gaining in consumer importance. Greg Sterling on May 1, 2020 Should marketers be investing in top-of-funnel campaigns or performance advertising right now? That question is being hotly debated in a lot of places, including major earnings reports where performance seems to be winning. … Continue reading People choosing trusted brands, but marketers are pulling brand campaigns

3 ways customer data drives more impactful brand experiences

Fostering customer trust and creating a plan for physical and digital stores to co-exist are important strategies to leverage. Mike Sands on December 20, 2018   As marketers, we love to talk about consumers as if they are another species — unique, complicated, demanding and fickle creatures we spend our days (and budgets) trying to understand, … Continue reading 3 ways customer data drives more impactful brand experiences