March 03, 2026 The HBO brand doesn’t deserve this BY Grace Snelling HBO Max might be getting a brand update. Again. The streaming service has notoriously waffled between different names and logos over the past several years. More recently, it got caught up in an intense bidding war between Netflix and Paramount Skydance to acquire … Continue reading The HBO brand doesn’t deserve this
Ring’s ‘terrifying’ Super Bowl ad resulted in people disconnecting or destroying the device. The lesson for marketers goes way beyond ‘Don’t do that.’ By Constantine von Hoffman February 17, 2026 People may debate which Super Bowl ad was the best, but there’s no question which was the most consequential — and not in a … Continue reading How to wreck your brand in 30 seconds
August 15, 2025 Hailey Bieber’s Rhode skincare brand to launch in Sephora in September BY Yasmin Gagne A month after its $1 billion acquisition by E.l.f. Beauty, Hailey Bieber’s skincare brand Rhode is heading to Sephora. Beginning September 4, the 3-year-old brand will be carried by all of the retailer’s freestanding stores in the U.S. and … Continue reading Hailey Bieber’s Rhode skincare brand to launch in Sephora in September
July 10, 2025 Why beauty brands that embrace agentic AI will succeed BY Alice Chang Shopping has evolved more over the past 10 years than it has in the previous 50. Once rooted in an in-person experience of trial and tactility, the path to purchase has changed dramatically—propelled by rapid advancements in technology, shifting consumer expectations, … Continue reading Why beauty brands that embrace agentic AI will succeed
Consumers choose les expensive options they don’t see as inferior in quality. Can better consumer engagement fix that? Mike Pastore on March 25, 2025 More than half (54%) of American consumers say they don’t pay attention to the brands they buy, as long as the product meets their needs, a new report found. That’s … Continue reading Brand apathy growing among U.S. consumers
March 15, 2025 How Duolingo, NBCUniversal, and Creators Corp. are taking branded entertainment to the next level BY Jocelyn Mintz How brands reach consumers is always evolving. And at the Fast Company Grill at SXSW this past weekend, executives from Duolingo, NBCUniversal, and Creators Corp. discussed how they’re not only holding their consumers’s attention, but finding … Continue reading How Duolingo, NBCUniversal, and Creators Corp. are taking branded entertainment to the next level
February 19, 2025 This brand’s ‘hard honey’ is bringing mead into the 21st century Lixir Hard Honey is pushing to make ancient drink mead appealing to drinkers—and make its product sustainably. BY Andrew Watman When he was a teenager, Collin McKenna’s interest in changing the food system led him to move from Colorado to Hawaii for … Continue reading This brand’s ‘hard honey’ is bringing mead into the 21st century
Including rich content on a phone call, like the company name and logo, makes people more likely to answer. Chris Wood on November 5, 2024 Digital channels offer convenience for consumers seeking help in making a purchase. But sometimes they just want to pick up a phone and talk to a human. Nearly 80% … Continue reading Branding phone calls improves customer trust
September 09, 2024 Greenwashing is rampant among many iconic brands. Here’s how Allbirds avoids it Unlike many of its peers, Allbirds has moved beyond deceptive net-zero claims. BY Christopher Marquis Many companies’ net-zero and decarbonization plans are often more about greenwashing than real progress. Delta Airlines, for example, once claimed to be “the world’s first carbon-neutral … Continue reading Greenwashing is rampant among many iconic brands. Here’s how Allbirds avoids it
June 14, 2024 How Target plans to bounce back with its private-label brands and price cuts Target has more than 45 private labels, including Good & Gather and Favorite Day food brands, which generate more than $30 billion in sales each year. BY Reuters “Target is my backup option,” said Chloe Guss, a shopper at the … Continue reading How Target plans to bounce back with its private-label brands and price cuts
