Lee Frederiksen — June 22, 2017 Follow @hingemarketing — June 22, 2017 Professional services firms are always looking for new ways to gain a competitive advantage—but that doesn’t always lead them to offer something new. All too often in the professional services field, you see lots of competition with very little differentiation. Firms claiming distinction, … Continue reading Brand Research for Professional Services: What Every Executive Needs to Know to Grow Their Brand
by Laurie Sullivan, Staff Writer @lauriesullivan, August 9, 2016 About 48% of views that a campaign will gain occur in its first week after it goes live, followed by 22% during the second week and 90% happening within the first month, according to a study on content released Tuesday. Click-through rates (CTRs) on mobile devices … Continue reading Brands Produce More Variations For Fewer Campaigns
by Barry SaltzmanAugust 11, 2016 To paraphrase Shakespeare, “what’s in a brand?” Like a rose, a brand isn’t just a name. A brand is a set of perceptions – from customers or from within – that distinguish your from your competition, whether it’s competition for customers or the resources you need to grow. So what … Continue reading 5 Ways Culture Shapes Your Brand
by Adam Frankel August 1, 2016 Follow @FrankelInteractAugust 1, 2016 Millennials make up a large percentage of shoppers. The more insights a brand gathers about millennials and about their purchasing habit, the better it leverages them. In this article, we’ll have a look at stats related to millennials and deduce actionable insights from them. This … Continue reading Why Understanding Millennial Customers is Crucial for Brands
by Luana Spinetti July 27, 2016 Follow @LuanaTFJuly 27, 2016 When you start out in a niche that you want to monetize, experts will tell you to narrow your focus on what makes you money and leave everything else out of the book. You know it’s important to cover specific topics in your niche in … Continue reading How to Be Memorable and Make Money. A Guide to Smart Branding
by Erika Dickstein July 25, 2016 Follow @springinsightJuly 25, 2016 What do you think about the plagiarism accusations against Melania Trump? Was it really plagiarism? 58 words? Who cares? After all, no one since Cicero has said anything truly original in a political speech. This story has owned the news cycle. As a small business, … Continue reading Could Taking a Stand Hurt Your Brand?
by Larry Angeli July 23, 2016July 23, 2016 How authenticity breaks through the marketing noise Marketers often ask me what causes referral marketing to be successful and more specifically what motivates a Customer to refer a product. The most obvious answer is satisfaction with the product or service purchased. Without that, you can’t expect someone … Continue reading 3 Ways to Incorporate Brand Authenticity into Your Referral Marketing Strategy
by Cameron Voiselle July 17, 2016July 17, 2016 It’s no secret Facebook has paved the way for social media advertising. Businesses now have the freedom to build and expand their brand with a Facebook page; the groundbreaking part is Facebook has invented an incredibly simple way to create and share ads. Facebook Ads Manager allows … Continue reading Facebook Ads: The Quick and Painless Way to Promote Your Brand
by Matthew Harris July 15, 2016 Follow @AddisonWhitneyJuly 15, 2016 “Strategically, Coke and Coke Zero Sugar are ham and egg. It’s absolute dovetailing. I always use the analogy of tea: We either have it with our without sugar. It’s Coke, with or without sugar,” This quote, from Coca-Cola Great Britain marketing director Bobby Brittain in … Continue reading How to Build Your Brand Portfolio Using a Flagship Brand Strategy
by AJ Agrawal July 1, 2016 Follow @ajalumnifyJuly 1, 2016 The concept of the personal brand has become almost a buzzword on the business landscape of today. A personal brand, when used correctly, can do a lot of good. On the other hand, not every company needs one of these in order to boost their … Continue reading Does Every Small Business Owner Need A Personal Brand To Manage Their Company?