August 15, 2025 Hailey Bieberās Rhode skincare brand to launch in Sephora in September BY Yasmin Gagne A month after its $1 billion acquisition by E.l.f. Beauty, Hailey Bieberās skincare brand Rhode is heading to Sephora. Beginning September 4, the 3-year-old brand will be carried by all of the retailerās freestanding stores in the U.S. and … Continue reading Hailey Bieberās Rhode skincare brand to launch in Sephora in September
July 10, 2025 Why beauty brands that embrace agentic AI will succeed BY Alice Chang Shopping has evolved more over the past 10 years than it has in the previous 50. Once rooted in an in-person experience of trial and tactility, the path to purchase has changed dramaticallyāpropelled by rapid advancements in technology, shifting consumer expectations, … Continue reading Why beauty brands that embrace agentic AI will succeed
Consumers choose les expensive options they don’t see as inferior in quality. Can better consumer engagement fix that? Mike Pastore on March 25, 2025 More than half (54%) of American consumers say they donāt pay attention to the brands they buy, as long as the product meets their needs, a new report found. Thatās … Continue reading Brand apathy growing among U.S. consumers
March 15, 2025 How Duolingo, NBCUniversal, and Creators Corp. are taking branded entertainment to the next level BY Jocelyn Mintz How brands reach consumers is always evolving. And at the Fast Company Grill at SXSW this past weekend, executives from Duolingo, NBCUniversal, and Creators Corp. discussed how theyāre not only holding their consumersās attention, but finding … Continue reading How Duolingo, NBCUniversal, and Creators Corp. are taking branded entertainment to the next level
February 19, 2025 This brandās āhard honeyā is bringing mead into the 21st century Lixir Hard Honey is pushing to make ancient drink mead appealing to drinkersāand make its product sustainably. BY Andrew Watman When he was a teenager, Collin McKennaās interest in changing the food system led him to move from Colorado to Hawaii for … Continue reading This brandās āhard honeyā is bringing mead into the 21st century
Including rich content on a phone call, like the company name and logo, makes people more likely to answer. Chris Wood on November 5, 2024 Digital channels offer convenience for consumers seeking help in making a purchase. But sometimes they just want to pick up a phone and talk to a human. Nearly 80% … Continue reading Branding phone calls improves customer trust
September 09, 2024 Greenwashing is rampant among many iconic brands. Hereās how Allbirds avoids it Unlike many of its peers, Allbirds has moved beyond deceptive net-zero claims. BY Christopher Marquis Many companiesā net-zero and decarbonization plans are often more about greenwashing than real progress. Delta Airlines, for example, once claimed to be āthe worldās first carbon-neutral … Continue reading Greenwashing is rampant among many iconic brands. Hereās how Allbirds avoids it
June 14, 2024 How Target plans to bounce back with its private-label brands and price cuts Target has more than 45 private labels, including Good & Gather and Favorite Day food brands, which generate more than $30 billion in sales each year. BY Reuters āTarget is my backup option,ā said Chloe Guss, a shopper at the … Continue reading How Target plans to bounce back with its private-label brands and price cuts
May 10, 2024 Jason Kelceās underdog mentality underpins his personal brand of authenticity Kelce is authentic, transparent, and straightforward in his personal branding, which focuses on his being an elite athlete and involved family man. BY The Conversation Philly icon and former Eagles star Jason Kelce has continued to make headlines since he announced his retirement … Continue reading Jason Kelceās underdog mentality underpins his personal brand of authenticity
April 30, 2024 Brands That Matter 2024 early-rate application deadline is almost here Fast Company aims to honor brands that not only know why they exist, but are able to creatively and effectively communicate that purpose. BY Jeff Beer The early-rate application deadline for Fast Companyās Brands That Matter recognition program is coming up fast. You … Continue reading Brands That Matter 2024 early-rate application deadline is almost here
