Maxim BaetenApril 30, 2015 The Content Struggle Today, one of the biggest pain points between marketing and sales in B2B companies is what we refer to as the “content struggle”. Content marketing is a tactic widely used today, and marketers are now producing more content than ever before. Marketers are constantly pushing out content, but … Continue reading Improve Content Management to Close More Deals
Apeksha HariharApril 27, 2015 With the tragedy that hit Nepal on Saturday and the rising death count, we at Social Samosa want to request all brand managers to stop opportunist marketing and use their resources for the better. We are aware of your social reach and budgets and humbly request you to take a stand … Continue reading Social Media And Its Role In Disaster Management
Alex CharalambousApril 26, 2015 Many B2B businesses have hopped on the social media train and are using it on a regular basis. While many started with only one or two accounts, others have expanded their social media presence on many different platforms and need a way to easily manage them all. As many businesses are … Continue reading 5 Recommended Tools For B2B Social Media Management
Candis RousselApril 26, 2015 When professional services buyers look to hire a management consulting firm, they want to make sure they find the firm best suited to improve their performance and solve complex problems that are hindering growth. How do you prove you’re the management consulting firm to do this? With a strong value proposition. … Continue reading 9 Steps to Building a Unique Value Proposition in Management Consulting
Jamie SutherlandApril 23, 2015 If you own a service-based business like a barber shop, yoga studio or even a pet salon, it’s likely that you also sell a selection of products to your customers. Keeping track of this inventory and knowing when to reorder your customers’ favorites can be a bit of a headache. Thankfully, … Continue reading 5 Steps to Simple Inventory Management for Your Small Business
Darleen DeRosaApril 21, 2015 Your company probably has a succession management plan for your CEO, but what if one of your top performing mid-level managers submitted a resignation letter tomorrow? Mid-level managers are the foundation your business is built on, and the cost of replacing them is significant. Some industry experts estimate it’s upward of … Continue reading Succession Management: How AmeriGas Identified High Potential Employees
Ignoring infringement can result in erosion of your brand, warns columnist Chris Silver Smith. He offers up some tips for online trademark policing. Chris Silver Smith on April 20, 2015 For medium-to-large companies, proper trademark management is a vital component of business strategy and online reputation management. Many consider a brand to be a company’s … Continue reading Trademark Policing: Ninja Techniques Of Online Reputation Management
Angela Hausman, PhDApril 19, 2015 Your management style might be killing your business. Your management style and corporate culture are an important part of your overall strategy and have an enormous impact on your market performance. Yet, management style is a balancing act between control and independence. Looking at most firms, you’ll find an unwieldy … Continue reading Is Your Management Style Killing Your Business?
Erin P. FriarApril 13, 2015 Leaders of field teams looking to expand their businesses with more client ‘wins’ may consider looking into software solutions that are able to track individual client activity and easily tag a client as a “win” or a “loss.”. The definition of a “win” will vary depending on a business’ size, … Continue reading How Field Activity Management Helps Achieve More Client ‘Wins’
Erin CushingApril 13, 2015 I worked three part time jobs while I was in graduate school; one was in my (at the time) chosen career field, building industry experience; one was officiating women’s lacrosse, a game and community that I was very heavily involved in throughout high school and college; and the third was as … Continue reading Clopening: How Workforce Management Tools Have Failed Retailers
