Category Archives: LinkedIn Tools

LinkedIn Insights — a Bulletproof Content Strategy for B2B Marketing

LinkedIn Insights — a Bulletproof Content Strategy for B2B Marketing Elena Cucu / 13 Jun 2022   With the increasing number of companies leveraging LinkedIn in 2022, do you know what type of content will increase your chances of raising your company’s profile and lead to more brand development? According to data, 79% of B2B marketers … Continue reading LinkedIn Insights — a Bulletproof Content Strategy for B2B Marketing

TrustRadius adds LinkedIn intent data integration

Automates process of identifying, targeting and converting late-stage, in-market buyers Constantine von Hoffman on March 16, 2022 Review platform TrustRadius today unveiled an intent data integration with LinkedIn Matched Audiences, part of LinkedIn Marketing Solutions.  The integration provides access to downstream intent data. This is then used to automatically target in-market buyers who are in … Continue reading TrustRadius adds LinkedIn intent data integration

LinkedIn Tells Advertisers It Will Fold Stories As It Prepares To Launch Something New

LinkedIn Tells Advertisers It Will Fold Stories As It Prepares To Launch Something New by Laurie Sullivan , Staff Writer @lauriesullivan, August 31, 2021 LinkedIn on Tuesday told advertisers it plans to shutter Stories, which the company introduced last year as a way to share quick video updates. The feature will end its run at the … Continue reading LinkedIn Tells Advertisers It Will Fold Stories As It Prepares To Launch Something New

9 High-Converting LinkedIn Strategies for B2B Sales

Chanakya Kyatham February 18, 2021 80% of B2B social media leads come from LinkedIn. (Source) Isn’t that a promising stat for a B2B company looking to generate leads? It sure is. Here’s one more: LinkedIn outdoes Facebook, blogging, and twitter for individual lead generation (Source) Having said that, let’s dive into how to use LinkedIn … Continue reading 9 High-Converting LinkedIn Strategies for B2B Sales