LinkedIn Insights — a Bulletproof Content Strategy for B2B Marketing Elena Cucu / 13 Jun 2022 With the increasing number of companies leveraging LinkedIn in 2022, do you know what type of content will increase your chances of raising your company’s profile and lead to more brand development? According to data, 79% of B2B marketers … Continue reading LinkedIn Insights — a Bulletproof Content Strategy for B2B Marketing
Automates process of identifying, targeting and converting late-stage, in-market buyers Constantine von Hoffman on March 16, 2022 Review platform TrustRadius today unveiled an intent data integration with LinkedIn Matched Audiences, part of LinkedIn Marketing Solutions. The integration provides access to downstream intent data. This is then used to automatically target in-market buyers who are in … Continue reading TrustRadius adds LinkedIn intent data integration
Dave Brock October 16, 2021 This is #B2BPetPeeves week (Thanks Hank Barnes and friends). This morning I started scrolling through my LinkedIn Feed. I hit my first LinkedIn Survey, “How much profit is ‘enough?’” It had the following choices, $ 50-100K/year, $ 100-300K/year, $ 300-600K/year, $ 600k-1M/year. Huh??????? I thought I misread it. I went … Continue reading Pet Peeves: LinkedIn Surveys
Megan Breakenridge October 3, 2021 Today’s competitive climate in the age of social media has made one thing clear: Marketing a business as an entity is only part of the equation. When presented with endless options, consumers are increasingly choosing to work with companies that show a face behind the brand. More than just the … Continue reading How to Leverage Your LinkedIn for Thought Leadership
Liza Slavin October 1, 2021 Key Takeaways: 1. Having a LinkedIn strategy only helps so much if you don’t use it consistently. 2. Start small! LinkedIn can be overwhelming as there is so much to do and can be hard to stay motivated if you are not seeing immediate results. Taking 20 minutes a day … Continue reading Stay Consistent on LinkedIn to See Results
LinkedIn Tells Advertisers It Will Fold Stories As It Prepares To Launch Something New by Laurie Sullivan , Staff Writer @lauriesullivan, August 31, 2021 LinkedIn on Tuesday told advertisers it plans to shutter Stories, which the company introduced last year as a way to share quick video updates. The feature will end its run at the … Continue reading LinkedIn Tells Advertisers It Will Fold Stories As It Prepares To Launch Something New
Desiree Johnson July 6, 2021 Social media is a robust giant that continues to grow and expand with every new platform and feature debuting each year. Like Facebook, Instagram, and Twitter, LinkedIn is a social media platform. However, you wouldn’t post pictures from last night’s house party or upload that funny but inappropriate YouTube video … Continue reading How to Change a LinkedIn URL
Sophie Beard May 14, 2021 Have LinkedIn Stories taken off yet? If you’re considering using them, or already do, learn how to use them effectively LinkedIn Stories launched worldwide in October 2020 to “enable members and organizations to share images and short videos of their everyday moments, except in a more professional context.” The function … Continue reading How to Use LinkedIn Stories Effectively
Sahail Ashraf April 14, 2021 When it comes to metrics, we all know how important they are. On LinkedIn, it’s exactly the same. Here are 10 you should be tracking. If you’re on LinkedIn, you should be posting and creating on a daily basis right now. It used to be the case that people would … Continue reading 10 LinkedIn Metrics You Should Be Tracking
Chanakya Kyatham February 18, 2021 80% of B2B social media leads come from LinkedIn. (Source) Isn’t that a promising stat for a B2B company looking to generate leads? It sure is. Here’s one more: LinkedIn outdoes Facebook, blogging, and twitter for individual lead generation (Source) Having said that, let’s dive into how to use LinkedIn … Continue reading 9 High-Converting LinkedIn Strategies for B2B Sales
