Chanakya Kyatham February 18, 2021 80% of B2B social media leads come from LinkedIn. (Source) Isn’t that a promising stat for a B2B company looking to generate leads? It sure is. Here’s one more: LinkedIn outdoes Facebook, blogging, and twitter for individual lead generation (Source) Having said that, let’s dive into how to use LinkedIn … Continue reading 9 High-Converting LinkedIn Strategies for B2B Sales
Sophie Beard February 9, 2021 LinkedIn is a professional networking site that seems to have morphed into a social media network that is encouraging selling? Maybe not. But Product Pages is here, and it sure looks like it. LinkedIn continues to develop into something different to what it started out as. It’s a strange phenomenon, … Continue reading LinkedIn introduces Product Pages
DB Wienke January 25, 2021 A LinkedIn recommendation is a written testimonial, permanently displayed on your profile. Written recommendations are invaluable because a professional who knows the caliber of your work is vouching for your capabilities publicly. It’s the best way to acknowledge a great colleague or a terrific referral source. And I write them … Continue reading How to Write a “Cool” LinkedIn Recommendation in 5 Minutes
James Potter December 9, 2020 Many people are unsure what they should say and how they should act on LinkedIn so I thought I would share some suggestions. Think about the posts on LinkedIn being the same as when you interact with people in real life in a business setting like a networking event, conference … Continue reading What Should I Say on Update Posts on LinkedIn?
Dennis Koutoudis October 27, 2020 Are you using hashtags on LinkedIn? If not, you definitely should give this capability a shot! How? You may ask. Well, there are a few ways you can use hashtags on LinkedIn: You can follow relevant hashtags (posts containing those will then appear on your home feed) in order to … Continue reading How to Use LinkedIn Hashtags
Arik Hanson October 5, 2020 Video. We’ve heard about it ad naseum for the last 4-5 years in trend posts like this. So, video, it and of itself, is hardly a trend in 2020. Especially when it comes to platforms like Facebook, Instagram and Snapchat. But, LinkedIn? That’s been a different story. Historically, LinkedIn has … Continue reading Trend: 5 Companies Using LinkedIn Video to Advance Goals During the Pandemic
Erika Giles July 28, 2020 As the social hub for professionals, LinkedIn can and should be used for marketing your products and services to your audience. If you’re not yet using LinkedIn content to attract and engage your audience, you’re already a step behind. LinkedIn can serve as a valuable tool within your greater content … Continue reading How to Build a Great LinkedIn Content Strategy (+ Content Examples)