Category Archives: SEO Link Building

The ever-increasing importance of usability and trust in link building

Sometimes link builders identifying promising sites think only in terms of metrics. Columnist Julie Joyce explains why usability has become one the most important things to consider. Julie Joyce on October 11, 2017   Just the other day, I was showing a cool site that I’d just found to a (very intelligent and internet-savvy) friend, … Continue reading The ever-increasing importance of usability and trust in link building

How to use AI for link building and improve your search rankings

As artificial intelligence (AI) continues to grow in popularity among consumers, marketers working in search engine optimization must consider how it can make their work easier and help them get better results. Kevin Rowe on September 25, 2017   The use of artificial intelligence (AI) has permeated the mainstream, as companies like Apple, Microsoft, Amazon … Continue reading How to use AI for link building and improve your search rankings

3 ways to improve link equity distribution and capture missed opportunities

You’ve worked hard to accumulate as much link equity as possible from external sources, but is your internal linking structure diluting that equity? Columnist Chris Long details how to reclaim your lost link value. Chris Long on September 25, 2017   There’s a lot of talk about link building in the SEO community, and the … Continue reading 3 ways to improve link equity distribution and capture missed opportunities