Category Archives: SEO Strategy

Why You Shouldn’t Match Your META To Google’s New Character Limits

Chris Sheehy — January 26, 2018 Follow @sidewalkbrand — January 26, 2018 This past December Google lengthened the character limits for the META title and description elements they will display for a webpage. These new changes mean Google will now display up to 70 characters (including spaces) for the title and up to 320 characters … Continue reading Why You Shouldn’t Match Your META To Google’s New Character Limits

Infographic: 11 Useful SEO Techniques and Strategies

Erika Montgomery — January 19, 2018 Follow @PublicityErika — January 19, 2018 Are you a business person thriving for budding opportunities for your enterprise? Then you know the importance of having a quality business website with Search Engine Optimization (SEO) strategies in place. It certainly feels awesome, but the fact is: You can’t afford to … Continue reading Infographic: 11 Useful SEO Techniques and Strategies

The Role of SEO in Growth

Martijn Scheijbeler — January 12, 2018 — January 12, 2018 Search Engine Optimization (SEO) is one of the biggest levers that a business can use within their acquisition strategy as part of their Growth goals. You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). It all start with Acquisition. … Continue reading The Role of SEO in Growth

SMART goals for SEO

How can you set and achieve aggressive yet realistic SEO goals in 2018? Columnist Marcus Miller explains what SMART goals are and how to apply them to your SEO campaigns. Marcus Miller on January 2, 2018   As 2017 comes to a close, many SEOs will be looking forward and setting some goals for their … Continue reading SMART goals for SEO

Will SEO Be Making A Comeback In 2018? What You Need To Know

Hana LaRock — January 1, 2018 — January 1, 2018 The emphasis company’s need to put on implementing SEO strategies has been debated frequently. While some sources say that SEO is still important, there have been many sources arguing otherwise. For instance, when it comes to creating content, companies have been encouraged to focus more … Continue reading Will SEO Be Making A Comeback In 2018? What You Need To Know