Debra Murphy — March 26, 2020 Every small business wants to rank on the first page of the search engine results. Ranking on page one increases traffic to your website and, ultimately the chance of new customers finding you. But that doesn’t happen without investing in SEO best practices. Search engine optimization, or SEO, is … Continue reading SEO Best Practices for Small Business
Molly Rigatti — March 15, 2020 With the seemingly never-ending Google algorithm updates, you may catch yourself wondering, “How does Google Search work?” Although it may be frustrating to keep track of Google’s changes, optimizations you need to make on your website, and your unpredictable traffic from organic search, there are ways you can improve … Continue reading 5 Things You Need to Know About Search & SEO Strategy
David Harry — February 27, 2020 Qualifying Clients If you’re working at an agency, boutique or even freelance, which clients you take on can make a huge difference to not only the bottom line, the success of the contract, but your sanity as well. But it’s not always as easy, nor obvious, as it might … Continue reading Qualifying Clients; SEO Success Starts Here
Kelly Groover — February 7, 2020 Do you currently use white papers, eBooks, or infographics to generate leads? According to the Content Marketing Institute’s 2019 Benchmarks for Content Marketing Report, 55% of B2B companies create white papers, 51% write eBooks, and 67% design infographics as a part of their content strategy. Not convinced you should … Continue reading 11 SEO Tactics to Optimize eBooks and White Papers
Barry Roos — January 28, 2020 Often times clients come to me and one of the first things they ask me about is search engine optimization (SEO). There is a common misconception, that you can make a few easy tweaks and all of a sudden you’re number one in Google for any keyphrase. Now, that … Continue reading Elbow Grease Needed for SEO
Carly McCrory — December 17, 2019 Search Engine Optimization. What a buzz word. Most people have heard of it, some marketers may have dabbled in it, but there are very few people with a true understanding of what a real SEO strategy entails. “But Carly, SEO is basic stuff,” you may say. “I know about … Continue reading What You’re Probably Missing From Your SEO Strategy
Dave Colgate — December 16, 2019 What do you do with your eCommerce site product pages when they’re no longer available? Do you do anything at all? In this article, we explain SEO best practice for taking care of discontinued products. Making sure you deal with your discontinued products is an important part of your … Continue reading SEO Tactics for Discontinued Products
Connections Between SEO And Timing Of Press Releases by Laurie Sullivan , Staff Writer @lauriesullivan, December 13, 2019 There is a powerful connection between news releases and improved search engine optimization (SEO) performance when it comes to journalists picking up the news or how long readers will remain interested in learning more, according to Sean O’Neal, … Continue reading Connections Between SEO And Timing Of Press Releases
Jeffrey Mirro — December 10, 2019 Four Reasons Why You Should Never Buy Links And Why You Need To Stop If You Have Already Started I could give you the short-hand reply easily enough. I could tell you that buying links is bad and end this post right now. However, that would defeat the purpose. … Continue reading Should You Be Buying Links for SEO in 2020?
Ben Duchesney — November 20, 2019 Think of any product. If you wanted to buy it right now, what would you do? You would pull out your phone or computer, open a web browser and do a search for that product. That’s why SEO matters. Your business has to show up when someone types in … Continue reading Why SEO is Important for Your Business
