Category Archives: SEO Strategy

Why SEO Isn’t Enough

Why SEO Isn’t Enough by Laurie Sullivan , Staff Writer @lauriesullivan, September 24, 2019 It is now increasingly important to combine a mixture of paid and organic search into campaigns, including deep-click navigation. It’s not in Google’s interest financially to focus on building out organic search, although the company does support SEO through the ability to … Continue reading Why SEO Isn’t Enough

Top SEO Guidelines: How to Improve Google Search Rankings

Freddy Muriuki — September 5, 2019 Follow @vistamediainc — September 5, 2019 SEO (short for search engine optimization) is the proverbial beast barring your way to online success. Or at least that’s how many beginners think of SEO. You know, the beast that lies in wait to devour your efforts, ensuring you don’t reach your … Continue reading Top SEO Guidelines: How to Improve Google Search Rankings

SEO for Startups: How Your Business Can Benefit

Gessell Wolitski — August 23, 2019 Follow @gessellw — August 23, 2019 Nikin / Pixabay The internet has revolutionized the way companies find and reach their customers. No longer reliant on billboards and television ads to gain visibility, small businesses can launch powerful, hyper-focused campaigns to target their specific niche in the market. However, consumers … Continue reading SEO for Startups: How Your Business Can Benefit

3 metrics small businesses should track to measure SEO success

Small businesses need time and context to evaluate traffic retention, quality backlinks and conversion rates. Grayson Kemper on June 11, 2019 Small business owners increasingly understand that website success depends on developing and implementing an SEO strategy. More than one-third (36%) of small businesses already have an SEO strategy, and an additional 23% plan to … Continue reading 3 metrics small businesses should track to measure SEO success