Category Archives: SEO Strategy

5 Things You Need to Know About Search & SEO Strategy

Molly Rigatti — March 15, 2020 With the seemingly never-ending Google algorithm updates, you may catch yourself wondering, “How does Google Search work?” Although it may be frustrating to keep track of Google’s changes, optimizations you need to make on your website, and your unpredictable traffic from organic search, there are ways you can improve … Continue reading 5 Things You Need to Know About Search & SEO Strategy

11 SEO Tactics to Optimize eBooks and White Papers

Kelly Groover — February 7, 2020 Do you currently use white papers, eBooks, or infographics to generate leads? According to the Content Marketing Institute’s 2019 Benchmarks for Content Marketing Report, 55% of B2B companies create white papers, 51% write eBooks, and 67% design infographics as a part of their content strategy. Not convinced you should … Continue reading 11 SEO Tactics to Optimize eBooks and White Papers

Connections Between SEO And Timing Of Press Releases

Connections Between SEO And Timing Of Press Releases by Laurie Sullivan , Staff Writer @lauriesullivan, December 13, 2019 There is a powerful connection between news releases and improved search engine optimization (SEO) performance when it comes to journalists picking up the news or how long readers will remain interested in learning more, according to Sean O’Neal, … Continue reading Connections Between SEO And Timing Of Press Releases