Category Archives: Leadership

What business leaders are spending more on in 2023—and where they are cutting back

  By Megan Morrone December 30, 2022 With a slumping economy and a brutal slew of tech layoffs in 2022, many executives are looking to tighten spending in 2023, while others are spending money to scoop up all the great talent now flooding the market and looking for work. As next year’s budgets take shape, … Continue reading What business leaders are spending more on in 2023—and where they are cutting back

MOps leaders as scientists: Embracing the scientific method

This series presents a framework that describes the roles and responsibilities of marketing operations leaders. This fourth and final part discusses MOps leaders as scientists. Earlier editions described their roles as Modernizers, Orchestrators, and Psychologists. The path to knowledge employs the scientific method. Practitioners first develop a hypothesis, which is an assumption or potential explanation … Continue reading MOps leaders as scientists: Embracing the scientific method