Category Archives: Leadership

Leaders, your Gen Z and millennial employees might quit in 2024. Here’s why

  By Shalene Gupta September 13, 2023 In the wake of lockdowns, employers have had to reimagine work. Yet few have hit upon a winning formula—and it shows. Ernst & Young (EY) released its Work Reimagined Survey, which draws upon data from 17,050 employees across 25 different industries and 20 countries. It found a growing … Continue reading Leaders, your Gen Z and millennial employees might quit in 2024. Here’s why

North Star goals for category leaders: Agile, customer-centric culture

Learn what an agile, customer-centric culture means, why leadership support matters and how organizations can work toward this goal. Greg Kihlstrom on March 3, 2023 This is the last of a four-part series on the North Star goals that set category leaders apart from their peers. You can find Part 1 (one-to-one, omnichannel personalization) here, … Continue reading North Star goals for category leaders: Agile, customer-centric culture

What business leaders are spending more on in 2023—and where they are cutting back

  By Megan Morrone December 30, 2022 With a slumping economy and a brutal slew of tech layoffs in 2022, many executives are looking to tighten spending in 2023, while others are spending money to scoop up all the great talent now flooding the market and looking for work. As next year’s budgets take shape, … Continue reading What business leaders are spending more on in 2023—and where they are cutting back

MOps leaders as scientists: Embracing the scientific method

This series presents a framework that describes the roles and responsibilities of marketing operations leaders. This fourth and final part discusses MOps leaders as scientists. Earlier editions described their roles as Modernizers, Orchestrators, and Psychologists. The path to knowledge employs the scientific method. Practitioners first develop a hypothesis, which is an assumption or potential explanation … Continue reading MOps leaders as scientists: Embracing the scientific method