Harry Rollason — November 22, 2017 — November 22, 2017 Free-Photos / Pixabay Love it or hate it, Black Friday is almost upon us. This means marketing teams are in overdrive, all looking to out-market the other with above-the-line campaigns. With all this marketing spend allocated, a very important aspect often gets overlooked: how to … Continue reading 5 Ways to Combat Unpredictable Support Surges with Social Care
Patrick GroomeOctober 15, 2015 What’s at the centre of your community strategy? It might sound like a question with a lot of possible responses, but there are a limited number of good answers. It might be tempting to look at businesses that have invested in community and simply assume they know what they’re doing. Many … Continue reading The Three Pillars of Community Strategy
Brooke BallardJuly 14, 2015 Have you defined — or do you need to redefine — your community manager responsibilities? Whether you said “yes” or “what’s a community manager” this post is written especially for you! If your current situation looks something like this: You’re busier than ever. Leads are pouring in. RFPs are out of … Continue reading How To Tackle Community Manager Responsibilities
Mahak VasudevJuly 1, 2015 Engage your employees to scale faster, raise revenue & ensure customer satisfaction. Easier said than done! Fortunately, technology, especially online community is changing the game. In fact, some of the leading organizations – Jive, Salesforce, Adobe, Pernod Ricard, and more build online communities & leverage them heavily to build better workplaces, … Continue reading Why You Really Need To Build An Online Employee Community?
Vanessa DiMauroJune 28, 2015 Over the past ten years, my blog has offered many suggestions on community management strategy and operations best practices, as well as ideas for programs and lots of practical advice. But one thing we haven’t done (until now) is look at community management from the inside out – from the community … Continue reading 6 Things Rock-Star Community Managers Never Do
Mark SchaeferJune 15, 2015 Now that’s a headline that gets your attention, right? And when I saw that headline reporting on a speech provided by a Forrester executive, it made me pause. Speaking at the Lithium Technologies LiNC conference in San Francisco, Forrester Research vice president and principal analyst Nate Elliott dropped a bomb on … Continue reading There Is No Community On Social Media
Brooke BallardMay 27, 2015 Though your company shouldn’t be solely focused on the numbers, growing your audience online does matter. And while there are plenty of community-building tips to grow in size, these tips are more about getting your new found followers to connect with and remain loyal to your brand. Ready to stand out … Continue reading 20 Community-Building Tips That Will Get You Noticed
Angela Hausman, PhDMay 11, 2015 I’ve written before about the differences between traditional media and social media — which are profound. You might enjoy reading about the 16 differences between traditional media and social media or this one on social media versus traditional media. There’s even a good infographic on the 10 differences in social … Continue reading It’s a New Ball Game: Social Media Versus Traditional Media
Dennis ShiaoApril 7, 2015 Photo source: User peasap on flickr. Introduction It’s a Friday afternoon and I’m waiting in line to order a chicken salad sandwich. It’s a gorgeous day in the Bay Area, which explains why the outdoor seating area is completely full. The sandwich line is moving a bit slowly, but it’s nearly … Continue reading A Lesson In Community Management From The Delicatessen
Warren KnightApril 1, 2015 Finding your target market through social media can be difficult at times, especially if you don’t know the right tools to use to find them. Before you can “find” your target customers online, you need to fully understand who they are. Who is interested in your product/service? What is their lifestyle … Continue reading How Do Social Networks Connect You With Your Target Customers?