By Jeff Beer January 23, 2023 Over the past year or so, M&M’s has been playing around with its color candy characters. In all that time, whether it was making the Green M&M “less sexy,” or adding a Purple M&M, or making an all-female character package for International Women’s Day, the brand has become a … Continue reading M&M’s is caving in to bizarre criticism of its candy characters. Or is it?
By Shalene Gupta January 17, 2023 As we embrace the start of 2023 and say hello to increasing layoffs and the prospect of a recession, it’s hard to know which institutions to trust. Edelman just released its yearly Trust Barometer, which has served as a pulse check of trust for 23 years. The 2023 … Continue reading Business remains the most trusted institution, even as the economic mood gets more bleak
Make Things Better for Your Business and Environment with Sustainable Procurement Maulik Kotak / 06 Jan 2023 Sustainable procurement and sustainability in businesses are more than just fancy buzzwords. Statistics support this argument: 60% more businesses engage in sustainable procurement than two years ago. 33% of consumers choose products and services that they believe … Continue reading Make Things Better for Your Business and Environment with Sustainable Procurement
By Kathleen Davis December 12, 2022 Jargon exists in just about all workplaces. While each has its own industry-specific terms and acronyms, jargon is often a verbal shorthand for communicating within a small professional circle. Some industries have so many terms that we consider them a new “language” (see: legalese or academese). In that … Continue reading This is the worst business jargon of 2022
Despite the supply chain crisis, the after-effects of COVID and the threat to coal as an energy source, Santa was determined to make Christmas happen. William Terdoslavich on December 22, 2022 Christmas used to be easy. The kid mail poured in. Santa made the call who was naughty or nice. Elves made the toys, loaded … Continue reading Claus and effect
By Clint Rainey October 22, 2022 Poll after poll lately reflects that American faith in common good and democracy has been shaken. But there’s one institution that U.S. citizens still trust today, and that’s the corporation, according to results from the latest Edelman Trust Barometer. Released on Friday, the update to Edelman’s closely followed … Continue reading Why the Midwest is a curious outlier when it comes to trusting businesses
Martech stacks must be judged by effectiveness, not size. Anita Brearton on June 27, 2022 How big should a martech stack be? The answer is, as big as it needs to be, which I know isn’t a helpful answer. On our platform we have almost 1,000 stacks under management, ranging from 10 products to more … Continue reading My Stack is Bigger than Your Stack, So What?
Do manual processes such as inputting data to spreadsheets still play a big role in your working life? Kim Davis on June 24, 2022 Earlier this year, revenue orchestration platform LeanData released a report suggesting that lead management remains a “heavily manual” process. Based on a survey of more than 1,700 sales, marketing and operations … Continue reading Are you still using spreadsheets to manage your work? Take our poll
Nicole Hitner October 21, 2021 Any business, no matter what industry or size, is collecting information about its customers, its market, its conversions, etc., and just about every business looks to manage that data through dashboards. Dashboards do the tricky work of presenting complexity in the simplest of ways. Organizing information so that it can … Continue reading What Is the Best Process for Creating a Dashboard?
Elliot Begoun October 21, 2021 We compete, that is what we do. Some more fiercely than others. That competition can be internal, which is where I’ve spent much of my energy and focus. Most competition, however, is outward facing. Athletes compete against other athletes, business people do the same. Heck, there are millions of people … Continue reading Great Is Good. Different Is Better
