John Nash — December 7, 2018 — December 7, 2018 Marketers can do more than just deliver engaging and profitable customer experiences with personalized interactions and communications. They can also optimize marketing program performance and engage in omnichannel marketing, which reduce the costs of customer interactions. In fact, according to Harvard Business Review, marketers who … Continue reading How Operational Effectiveness and Efficiency Can Decrease Costs
‘Value-Exchange’: It’s Only Of Value If I Really Want It by George Simpson , Featured Contributor, (December 07, 2018) This week the Interactive Advertising Bureau launched some guidelines for what it’s calling “opt-in value exchange” ads, which is a jargon-y way of explaining ads that you have to watch before you can get access to … Continue reading ‘Value-Exchange’: It’s Only Of Value If I Really Want It
Lacy Boggs — November 30, 2018 Follow @blogspiration42 — November 30, 2018 rawpixel / Pixabay Six years into this business, and I’ve lost count of how many launches I’ve been a part of: either in the planning and strategy stages, as a copywriter, as an affiliate, and even doing my own launches. And in that … Continue reading 11 Lessons on Launching
Eric Douglas — November 27, 2018 Follow @LeadingResource — November 27, 2018 One of the greatest benefits of developing a purpose-driven company with a framework of core values is that decision making can be decentralized. When people understand the company’s core values, there is no need for top-down command and control. Instead, you can implement … Continue reading Using Values to Decentralize Decision-Making
Zach Heller — November 21, 2018 Follow @zheller — November 21, 2018 On Monday, we posted what has already become one of our most-read posts of the year, entitled “Who is Your Data Expert?” If you have not had a chance to read it, take a few minutes to do so now. Enough readers have … Continue reading What Are Your Key Business Questions?
Dave Brock — November 20, 2018 Follow @davidabrock — November 20, 2018 PublicDomainPictures / Pixabay One of the biggest mistakes sales managers and sales people make is spending too much time focusing on the health of the pipeline. Managers are constantly holding pipeline reviews. They are constantly asking, “What’s changed since we reviewed the pipeline … Continue reading You Don’t Fix Pipeline Problems In The Pipeline!
Michael J. Katz — November 18, 2018 Follow @MichaelJKatz — November 18, 2018 I really had no intention of teaching myself an important lesson this past Monday. I thought I was just drinking coffee. But there I was, sitting in a local Starbucks with my friend and fellow business owner Victoria. We were talking about … Continue reading For What Do You Stand?
Susan Gilbert — November 14, 2018 Follow @SusanGilbert — November 14, 2018 Keep Your Business Strong With These Action Steps When I consult with business owners they often tell me about the way things are from two very different perspectives. Some see a big shift in the upcoming economy, while others are doing everything they … Continue reading How to Become an Unstoppable Force In Your Business
Sarah Sharkey — November 9, 2018 — November 9, 2018 lisabrownlife / Pixabay You want to get more things done. Who doesn’t? Over-scheduling our lives is not an effective way to be more productive overall. It is natural to want to accomplish more. Sometimes our desire to accomplish more things drives us to create impossible … Continue reading Why You Should Schedule Downtime
Robert Gloer — October 24, 2018 Follow @IOUFinancial — October 24, 2018 rawpixel / Pixabay Seasonality is both a blessing and a curse for a small business. The blessing is that you have a great opportunity to capture the bulk of your annual revenues during the busy times. However, the prospect of one or more … Continue reading Seasonal Business? How to Prep for Your Slow Times