Daniel Burrus — May 14, 2019 Follow @DanielBurrus — May 14, 2019 Legacy technology is like that old pair of jeans you wore as a teenager. “They are comfortable” was always your answer to any inquiry. Move that anecdote onto a larger stage and you have a fairly accurate picture of why many organizations hold … Continue reading The Risks of Sticking with Legacy Technology
Category Archives: Business Effectiveness
Build, Measure, and Learn the Live Ops Way
Ross Hamer — May 4, 2019 — May 4, 2019 There’s a lot to be learned from mobile games. They’ve got sparking excitement and inspiring customer action down to a science. And by continually adding multiple levels of benefits and incentives to app experiences, and acting on needs at the exact moments that really matter, … Continue reading Build, Measure, and Learn the Live Ops Way
Make It Count: How Business Owners Can Make a Memorable First Impression
Max Palmer — April 18, 2019 — April 18, 2019 Last time I checked, there are more than 57 million freelancers/small business owners in the U.S. alone. It’s anticipated that by 2027 50.9 percent of the U.S. population will be freelancing. Suffice to say — it’s more important than ever to start separating yourself from … Continue reading Make It Count: How Business Owners Can Make a Memorable First Impression
Does Your Business Have More Than One Ideal Customer?
Betsy Kent — March 26, 2019 Follow @bevisible — March 26, 2019 Many people tell me they experience a rush of FOMO when they try to identify their ideal customer. FOMO (Fear of Missing Out) is one of the big reasons people get stuck when they try to identify their ideal customer. They say, “If … Continue reading Does Your Business Have More Than One Ideal Customer?
The Industry 4.0 Advantage
Daniel Burrus — March 8, 2019 Follow @DanielBurrus — March 8, 2019 This visceral image of “industry” being gritty and exclusively blue-collar is true to some degree, but when “4.0” is added to it, it takes on a whole new meaning, and blue-collar workers end up believing the narrative that robots and artificial intelligence (A.I.) … Continue reading The Industry 4.0 Advantage
Why You Should Optimize Your Account for ROAS, Not Conversion Volume
Kyle Taylor — January 22, 2019 Follow @thepennyhoarder — January 22, 2019 Math was always my favorite subject in elementary and middle school. In high school, outside of the classroom, I started playing fantasy sports, spending waaaaay too much time evaluating stats and matchups while things like Billy Beane’s sabermetrics were developing and becoming more … Continue reading Why You Should Optimize Your Account for ROAS, Not Conversion Volume
The New Value Proposition: Sense-Making
Dave Brock — January 14, 2019 Follow @davidabrock — January 14, 2019 As it should, the concept of the value proposition has changed dramatically over decades. When I was taught the concept of a value proposition, back as people were just learning how to shape wheels from stones, it was basically an enhanced version of … Continue reading The New Value Proposition: Sense-Making
Selling Incremental Improvement Isn’t Enough!
Bob Apollo — January 8, 2019 Follow @bobapollo — January 8, 2019 If you’re involved in complex B2B sales, and if what you are selling is anything other than an absolute “must buy” necessity, then you all face the same top competitor, whatever you’re trying to sell, and whoever you’re trying to sell to. It’s … Continue reading Selling Incremental Improvement Isn’t Enough!
Overcoming Decision Fatigue
Rick Goodman — January 4, 2019 Follow @DrRickGoodman — January 4, 2019 Pexels / Pixabay As a leader, it falls to you to make countless decisions every single day, including decisions both major and miniscule. The cumulative effect of all these decisions can frankly be exhausting. Over time, you may develop an acute case of … Continue reading Overcoming Decision Fatigue
Reduce the Handoffs to Increase Efficiency
Don Dalrymple — January 2, 2019 Follow @dondalrymple — January 2, 2019 Every handoff in your business is a failure point. When one person is handling information and moving execution to the next step, often you can get things done without many mistakes or delays. When you have to hand off a lead, support call, … Continue reading Reduce the Handoffs to Increase Efficiency
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