Category Archives: Business Effectiveness

Gamification to Make Mobile Retail Web Apps Even More Engaging and Effective

Georgi Todorov — December 8, 2017 Follow @GeorgiTodorovBG — December 8, 2017 Gamification is emerging as a favored tool for boosting customer engagement. Gamification combines “game mechanics” – such as point-based award systems and other non-traditional incentives – to build relationships and to drive sales. As of 2015, 87% of retailers were already using some … Continue reading Gamification to Make Mobile Retail Web Apps Even More Engaging and Effective

3 Surprising Ways to Drive Business Performance

Lynn Hunsaker — March 21, 2017 Follow @clearaction— March 21, 2017 Is artificial intelligence, digital marketing, predictive analytics, customer engagement, big data, or some other “shiny object” the key to driving business performance? Certainly all of these endeavors can make a difference in revenue growth. Yet there is a bigger picture. None of these is … Continue reading 3 Surprising Ways to Drive Business Performance