By Clint Rainey October 22, 2022 Poll after poll lately reflects that American faith in common good and democracy has been shaken. But there’s one institution that U.S. citizens still trust today, and that’s the corporation, according to results from the latest Edelman Trust Barometer. Released on Friday, the update to Edelman’s closely followed … Continue reading Why the Midwest is a curious outlier when it comes to trusting businesses
Martech stacks must be judged by effectiveness, not size. Anita Brearton on June 27, 2022 How big should a martech stack be? The answer is, as big as it needs to be, which I know isn’t a helpful answer. On our platform we have almost 1,000 stacks under management, ranging from 10 products to more … Continue reading My Stack is Bigger than Your Stack, So What?
Do manual processes such as inputting data to spreadsheets still play a big role in your working life? Kim Davis on June 24, 2022 Earlier this year, revenue orchestration platform LeanData released a report suggesting that lead management remains a “heavily manual” process. Based on a survey of more than 1,700 sales, marketing and operations … Continue reading Are you still using spreadsheets to manage your work? Take our poll
Nicole Hitner October 21, 2021 Any business, no matter what industry or size, is collecting information about its customers, its market, its conversions, etc., and just about every business looks to manage that data through dashboards. Dashboards do the tricky work of presenting complexity in the simplest of ways. Organizing information so that it can … Continue reading What Is the Best Process for Creating a Dashboard?
Elliot Begoun October 21, 2021 We compete, that is what we do. Some more fiercely than others. That competition can be internal, which is where I’ve spent much of my energy and focus. Most competition, however, is outward facing. Athletes compete against other athletes, business people do the same. Heck, there are millions of people … Continue reading Great Is Good. Different Is Better
Amit Patel October 19, 2021 Before the pandemic, businesses primarily operated with an in-person workforce that showed up to the office, attended in-person meetings, and traveled when necessary. While remote work was steadily increasing over time, only a small percentage of employees worked remotely prior to 2020. However, according to Global Workplace Analytics, 80% of … Continue reading Winning in Today’s Business World Requires Rethinking Operating Models
Steve Bernstein October 15, 2021 I don’t mean to be negative but I suspect you (and your colleagues) are guilty of driving churn. How many of these things are your company doing? Are you single-threading (i.e. generally working with one primary point of contact) in an account?And then, when that person (inevitably) changes jobs you’re … Continue reading Top 10: YOU (Your Company) Are CAUSING Churn. Are You Doing Any of These 10 Things?
Brian Basilico August 26, 2021 I’m sure you’ve heard the saying, “Time flies when you’re having fun.” It’s really hard to believe I’ve been running my company for 20 years. I started B2B Interactive Marketing in 2001. As I look back, I have accumulated a lot of stuff, but a lot has changed over that … Continue reading Life Just Happens… While You’re Running Your Business
Paul Oestreicher August 25, 2021 “It’s nice to be nice to the nice.” That’s what the Frank Burns character said during an awkward social encounter in a 1974 episode of M*A*S*H. Even though a hypocritical, less than competent TV doctor delivered the line nearly 50 years ago, it still makes sense. Right? According to The … Continue reading Nice or Kind: What’s the Best Choice?
Lucy Spencer August 20, 2021 Values have become a focal point for forward-thinking companies. They feature on their websites, in their annual reviews, as well as being incorporated into their processes and practices. So why are values so important? Primarily, values say a lot about you and your business; they indicate what type of business … Continue reading Why Are Values Key to a Conscious Business?
