Category Archives: Business Effectiveness

How Operational Effectiveness and Efficiency Can Decrease Costs

John Nash — December 7, 2018 — December 7, 2018 Marketers can do more than just deliver engaging and profitable customer experiences with personalized interactions and communications. They can also optimize marketing program performance and engage in omnichannel marketing, which reduce the costs of customer interactions. In fact, according to Harvard Business Review, marketers who … Continue reading How Operational Effectiveness and Efficiency Can Decrease Costs

‘Value-Exchange’: It’s Only Of Value If I Really Want It

‘Value-Exchange’: It’s Only Of Value If I Really Want It by George Simpson , Featured Contributor, (December 07, 2018) This week the Interactive Advertising Bureau launched some guidelines for what it’s calling “opt-in value exchange” ads, which is a jargon-y way of explaining ads that you have to watch before you can get access to … Continue reading ‘Value-Exchange’: It’s Only Of Value If I Really Want It

You Don’t Fix Pipeline Problems In The Pipeline!

Dave Brock — November 20, 2018 Follow @davidabrock — November 20, 2018 PublicDomainPictures / Pixabay One of the biggest mistakes sales managers and sales people make is spending too much time focusing on the health of the pipeline. Managers are constantly holding pipeline reviews. They are constantly asking, “What’s changed since we reviewed the pipeline … Continue reading You Don’t Fix Pipeline Problems In The Pipeline!