Ashley Hill — March 20, 2020 The world is a crazy place these days, from school closures to restaurants and bars here in Massachusetts moving to take-out only. Everyone should be practicing social distancing which is why I’m continuing to avoid people like I always do and am staying at home. This is the time … Continue reading Humanize Your Business During a Crisis like COVID-19
Category Archives: Business Effectiveness
7 Ways to Accomplish More with a Calendar Tool
Albert Costill — March 7, 2020 You wake-up on a Monday morning only to have that sinking feeling in your gut. It’s not because you’re coming down with anything. It’s because you know that the upcoming week is going to be chaotic. And, once that hits you, you’re probably starting to question how you’re possibly … Continue reading 7 Ways to Accomplish More with a Calendar Tool
How to Manage a Contact Center During an Acquisition: 5 Tips to Ease the Transition for Your Agents and Customers
Veronica Krieg — March 3, 2020 People are wired to process change in one of two ways: opportunity or threat. When things shift around us, we either embrace the change and run with it, or we tense up and grasp on to feelings of fear and anxiety. Take today, for example. It’s snowing here in … Continue reading How to Manage a Contact Center During an Acquisition: 5 Tips to Ease the Transition for Your Agents and Customers
What’s the Difference Between Trademarks, Service Marks, and DBAs?
Deborah Sweeney — February 28, 2020 Small businesses have several forms of intellectual property available to protect their assets. However, if you are new to business it’s possible you may mix up the definitions of these terms and understanding their functions. Not sure what the difference is between the three phrases? Let’s take a closer … Continue reading What’s the Difference Between Trademarks, Service Marks, and DBAs?
What is the Value of Real-World Business Experience as an Entrepreneur?
Steven Imke — February 12, 2020 A while back, I was asked to participate on a panel to speak about entrepreneurialism and evaluate business proposals prepared by college students enrolled in the Bachelors of Innovation program at a local college. The request got me thinking – what could I, a person with no formal academic … Continue reading What is the Value of Real-World Business Experience as an Entrepreneur?
Want to Build a Profitable Business? Avoid These 4 Pricing “Strategies”
Michelle Palacios — February 12, 2020 When you’re trying to build a business it’s easy to assume the #1 thing you need to focus on (after you’ve setup up the basics of your website or store), is figuring out how to drive traffic to your shop. But turning an idea into a profitable business takes … Continue reading Want to Build a Profitable Business? Avoid These 4 Pricing “Strategies”
Why You Need to Bolster Your Business Acumen
Laura Patterson — February 3, 2020 It’s hard to be taken seriously by members of the leadership team if you can’t demonstrate a solid understanding of the business. As Marketing leaders and professionals, it’s easy to be focused and passionate about our work. However, if you’re looking to rise up through the ranks, business acumen … Continue reading Why You Need to Bolster Your Business Acumen
Planning Your Partner Program Strategy: The Handbook for Success
Amity Kapadia — January 12, 2020 If you brand is taking on aggressive growth strategies, expanding into new markets, while still trying to remain lean, planning your partner program strategy is a top priority. In fact, a study1 revealed that 1 out of 3 high-growth companies rated partnership marketing as the most impactful marketing technique. … Continue reading Planning Your Partner Program Strategy: The Handbook for Success
How to Lose the Weight of Paper Checks in the New Year
Kate Wilson — December 19, 2019 Even before we could use Venmo to instantly split the check with a friend or flag an Uber ride in the time it takes to walk out the door, paper checks were already becoming obsolete. Yet businesses still rely on this inefficient, insecure, and costly payment method. Although only … Continue reading How to Lose the Weight of Paper Checks in the New Year
Business Efficiency? Watch the Ball, Not the Player
Jose Casal — November 11, 2019 In football, the team that wins is the one that gets the ball in the other team’s goal most times. Not the one that runs the most. What matters most is what is happening to the ball. So, we need to watch the ball, not the player. Business is … Continue reading Business Efficiency? Watch the Ball, Not the Player
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