Category Archives: Business Effectiveness

How marketing and sales alignment can better drive the buyer journey

Move beyond a siloed approach to marketing and you stand to improve the ROI of your efforts while evolving your organization. Keith Richey on December 17, 2018 As a marketer today, you’re responsible for a more significant portion of the buyer journey — and for demonstrating the ROI of your efforts. You’re charged not merely … Continue reading How marketing and sales alignment can better drive the buyer journey

Agencies looking to win over new CMOs should connect within 3 to 12 mos. of their start dates

Winmo analyzed the career path for more than 2,400 CMOs during the last eight years to provide insight on the tenure track for the C-level role. Amy Gesenhues on December 17, 2018   The average tenure for a CMO is just over three and a half years, according to new research from Winmo, a sales … Continue reading Agencies looking to win over new CMOs should connect within 3 to 12 mos. of their start dates