Category Archives: Business Effectiveness

How marketing and sales alignment can better drive the buyer journey

Move beyond a siloed approach to marketing and you stand to improve the ROI of your efforts while evolving your organization. Keith Richey on December 17, 2018 As a marketer today, you’re responsible for a more significant portion of the buyer journey — and for demonstrating the ROI of your efforts. You’re charged not merely … Continue reading How marketing and sales alignment can better drive the buyer journey

Agencies looking to win over new CMOs should connect within 3 to 12 mos. of their start dates

Winmo analyzed the career path for more than 2,400 CMOs during the last eight years to provide insight on the tenure track for the C-level role. Amy Gesenhues on December 17, 2018   The average tenure for a CMO is just over three and a half years, according to new research from Winmo, a sales … Continue reading Agencies looking to win over new CMOs should connect within 3 to 12 mos. of their start dates

How Operational Effectiveness and Efficiency Can Decrease Costs

John Nash — December 7, 2018 — December 7, 2018 Marketers can do more than just deliver engaging and profitable customer experiences with personalized interactions and communications. They can also optimize marketing program performance and engage in omnichannel marketing, which reduce the costs of customer interactions. In fact, according to Harvard Business Review, marketers who … Continue reading How Operational Effectiveness and Efficiency Can Decrease Costs

‘Value-Exchange’: It’s Only Of Value If I Really Want It

‘Value-Exchange’: It’s Only Of Value If I Really Want It by George Simpson , Featured Contributor, (December 07, 2018) This week the Interactive Advertising Bureau launched some guidelines for what it’s calling “opt-in value exchange” ads, which is a jargon-y way of explaining ads that you have to watch before you can get access to … Continue reading ‘Value-Exchange’: It’s Only Of Value If I Really Want It