Kyle Taylor — January 22, 2019 Follow @thepennyhoarder — January 22, 2019 Math was always my favorite subject in elementary and middle school. In high school, outside of the classroom, I started playing fantasy sports, spending waaaaay too much time evaluating stats and matchups while things like Billy Beane’s sabermetrics were developing and becoming more … Continue reading Why You Should Optimize Your Account for ROAS, Not Conversion Volume
Dave Brock — January 14, 2019 Follow @davidabrock — January 14, 2019 As it should, the concept of the value proposition has changed dramatically over decades. When I was taught the concept of a value proposition, back as people were just learning how to shape wheels from stones, it was basically an enhanced version of … Continue reading The New Value Proposition: Sense-Making
Bob Apollo — January 8, 2019 Follow @bobapollo — January 8, 2019 If you’re involved in complex B2B sales, and if what you are selling is anything other than an absolute “must buy” necessity, then you all face the same top competitor, whatever you’re trying to sell, and whoever you’re trying to sell to. It’s … Continue reading Selling Incremental Improvement Isn’t Enough!
Rick Goodman — January 4, 2019 Follow @DrRickGoodman — January 4, 2019 Pexels / Pixabay As a leader, it falls to you to make countless decisions every single day, including decisions both major and miniscule. The cumulative effect of all these decisions can frankly be exhausting. Over time, you may develop an acute case of … Continue reading Overcoming Decision Fatigue
Don Dalrymple — January 2, 2019 Follow @dondalrymple — January 2, 2019 Every handoff in your business is a failure point. When one person is handling information and moving execution to the next step, often you can get things done without many mistakes or delays. When you have to hand off a lead, support call, … Continue reading Reduce the Handoffs to Increase Efficiency
Nolan Godfrey — December 26, 2018 — December 26, 2018 PublicDomainPictures / Pixabay Most people know that having a regular physical and wellness check-up with your physician can not only resolve health challenges but also proactively identify risk areas for you to watch out for.. I have a great physician – and that has certainly … Continue reading The 4 Vital Signs of a Healthy Organization
Move beyond a siloed approach to marketing and you stand to improve the ROI of your efforts while evolving your organization. Keith Richey on December 17, 2018 As a marketer today, you’re responsible for a more significant portion of the buyer journey — and for demonstrating the ROI of your efforts. You’re charged not merely … Continue reading How marketing and sales alignment can better drive the buyer journey
Winmo analyzed the career path for more than 2,400 CMOs during the last eight years to provide insight on the tenure track for the C-level role. Amy Gesenhues on December 17, 2018 The average tenure for a CMO is just over three and a half years, according to new research from Winmo, a sales … Continue reading Agencies looking to win over new CMOs should connect within 3 to 12 mos. of their start dates
John Nash — December 7, 2018 — December 7, 2018 Marketers can do more than just deliver engaging and profitable customer experiences with personalized interactions and communications. They can also optimize marketing program performance and engage in omnichannel marketing, which reduce the costs of customer interactions. In fact, according to Harvard Business Review, marketers who … Continue reading How Operational Effectiveness and Efficiency Can Decrease Costs
‘Value-Exchange’: It’s Only Of Value If I Really Want It by George Simpson , Featured Contributor, (December 07, 2018) This week the Interactive Advertising Bureau launched some guidelines for what it’s calling “opt-in value exchange” ads, which is a jargon-y way of explaining ads that you have to watch before you can get access to … Continue reading ‘Value-Exchange’: It’s Only Of Value If I Really Want It
