Email marketing remains one of the most effective and essential forms of marketing in the world in 2021. If you are not actively working to build your list, you’re keeping yourself from boosting conversions.
With email marketing, you can engage and nurture members of your audience on a one-on-one basis. It lets you actively create a connection with people who have shown even the slightest bit of interest in your product or services.
Of course, Rome wasn’t built in a day, and there are several important things to first understand about building an email list before diving in. Too many new marketers simply start with buying lists from third parties, but this might not be the solution to meet your unique marketing requirements. To attract an audience, the best thing to do is actively build your email list.
The Top 5 Email List Building Strategies You Can’t Ignore This Year
If you want to grow your email list, there are quite a few popular email list building options. Here are 5 excellent email list building strategies that you should use in 2021.
1. Use a Lead Magnet
You can start email list building by adding a lead magnet and an opt-in form to your website. Essentially, a lead magnet is just a simple item that you can give to an interested audience for free. Except, of course, nothing’s free. In exchange, you’ll receive their contact information, such as an email address.
Effective lead magnets can increase your opt-in rate by almost 85%. Creating compelling lead magnets is therefore essential for growing your email list. Ideally, your lead magnet should:
- Offer value to your audience
- Be instantly available after contact information is provided
- Be well-crafted
Make sure you add an interesting image to your lead magnets as well – that helps convince users to enter their contact information.
2. Use Exit-Intent Popups
- PC: Wishpond
Don’t make the mistake of ignoring exit-intent popups. It’s one of the best email list building options. These pop-ups are generally triggered when a user hovers their cursor over a particular area or moves it to close the website. Since viewer attention is focused on the webpage at the time the popup is triggered, it will likely be viewed.
Design the exit-intent popups very carefully; the font should be chosen for impact and the content be engaging and valuable enough for the viewer to click. Presentation matters as well. For instance, you can have popups slide in from one side or “fall” from the top to generate interest. If you are wondering how to build an email list, using exit-intent popups is a great idea.
3. Add CTAs In Your Content
Without CTAs in your content, you won’t be able to get many signups. High-converting content generates sign-ups – just make sure you regularly update the text. Create a personalized CTA for each blog post or page – never use the same generic lines for each.
Your CTA text should be enticing enough that it convinces a person to click on it. This also works well if you are adding a guest post because you can still move your audience from one page to another. Adding relevant text and CTAs into your content is essential if you want to grow your email list. For instance, convince people to take action, instead of just describing what lies behind the button!
You could use CTAs to bring your reader’s attention to different posts like an interview, a template, an ebook, or virtually anything else. It’s by far one of the best email list building options out there.
4. Build More Landing Pages
Landing pages are the ultimate way to grow your email list. When you increase the number of landing pages on your site, focusing on the salient features of each product or service that you are trying to promote, the number of leads will automatically rise.
This is fairly simple to understand. Landing pages are designed to engage users and get their contact information. It’s sort of like the pages in a restaurant’s menu; people will scroll through until they find what they are looking for.
All your landing pages should contain relevant information to your audience and they should also contain all the elements of a high converting landing page.
It’s your job to make sure that it’s readily available for them. This is one of the most effective email list building strategies that you can employ in 2021 to quickly grow and build an email list.
5. Use Social Media.
A strong presence on social media is paramount for a healthy email list. Too many people just try to garner leads through their website, but completely ignore social media to their own detriment. If you have a brand, start promoting and building your presence on social media.
You can create a whole bunch of different types of ads and promotions on social media in order to gather email addresses. Similarly, you can also promote your own offers on multiple platforms like Twitter and Facebook. Eventually, as you get more and more interested customers, you can start expanding your email list.
Use a Mix of Different Strategies
Don’t limit your focus when fleshing out one email list building strategy. Instead, use a mixture of all of these strategies in order to grow your email list. Obviously, growing an email list isn’t enough if you can’t pitch interesting content the way of your prospects. Regularly share interesting content with your email list so that you can track responses, open rates, and come up with more interesting ways to keep your audience engaged.