Barry Overeem — January 17, 2020 This post is an excerpt from the book that we, the authors, are writing, the ‘Zombie Scrum Survival Guide’. It’s our way of delivering small increments and involving our stakeholders: you, the reader. So we’d love to hear your feedback, encouragements and wild ideas. The Scrum Framework urges teams … Continue reading How Do You Know You’re Not Involving Stakeholders?
Cynthia Joyce — October 19, 2019 Follow @cjoyce_Agili rawpixel / Pixabay In today’s business environment, the adage to “work hard, play hard” has become just work hard for many companies. Employees are hard charging and with unemployment so low, some companies are working harder than ever with fewer team members. Although working hard is important, … Continue reading How to Plan a Successful Company Retreat
Ashley Sefferman — November 19, 2018 — November 19, 2018 The roles of managing a mobile product team and managing an entire company share many similarities. The biggest difference is that mobile product managers deeply interact with nearly every function within their organization, yet none of them report to them. However, the mental approach product … Continue reading 4 CEO Lessons for Mobile Product Managers
Benjamin Brandall — May 16, 2018 — May 16, 2018 Do you recognize this mission statement? To organize the world’s information and make it universally accessible and useful. That’s Google‘s. What about this one? To accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible. Of … Continue reading How to Write Your Company Mission Statement: 200 Top Examples Analyzed
Dave Sutton — December 26, 2017 — December 26, 2017 In the age of disruption, marketing leaders can no longer rely on “the way it’s always been done.” As markets change and customer expectations evolve, CMOs must change and evolve with them. Organizational restructuring, cross-department collaboration, cohesive digital strategies and systems—these responsibilities fall to the … Continue reading 7 Skills Transformational CMOs Must Possess
Diane Craig — December 19, 2017 Follow @CorporateClass — December 19, 2017 Here’s what Harvard recommends… Recently I attended the Leading High Growth Businesses at Harvard University. The workshop was part of a pilot program designed by Harvard for women leaders of fast-growth companies who wanted to strategically super-charge their corporate plan. 58 companies were … Continue reading Want a High-Growth Corporate Team?
Zorian Rotenberg — November 13, 2017 Follow @https://twitter.com/zorian — November 13, 2017 Wokandapix / Pixabay Specific goals lead to successful management outcomes. Yet, many companies fail to set objectives and key results (OKR) goals. Meanwhile, of the companies that do set these goals, many still fail to implement a management strategy that keeps people focused … Continue reading 10 Tips for Setting and Meeting Your Corporate OKR Goals
by Michael Papay Follow @Papay3October 12, 2016 Trust is an essential component of the customer relationship. If you think about some of the most notable business models that have sprung up over the last 5-10 years, you’ll find that the most successful companies are in the business of cultivating trust: Uber – The rider has … Continue reading Trust: An Organizational Must-Have
by Rik Walters Follow @rikwaltersSeptember 9, 2016 Evolution of Digital Marketing Image via AIS Media The Early Days of Digital Marketing Since the early days of Prodigy, AOL, CompuServe, and into the 21st Century, Digital Marketing has evolved at an increasing high velocity throughout global businesses. Over the past 3 years, I have had the … Continue reading The Evolution of Digital Marketing In The Enterprise
by David Kiger Follow @davidkigerSeptember 1, 2016 It’s only natural that CEOs would rather not spend a great deal of time considering the worst possible business scenarios. But mistakes — even disasters — are likely to pop up, and business leaders should be prepared to go into damage-control mode. Here’s a look at how proper … Continue reading Damage Control: How CEOs Can Navigate a Business Crisis