Category Archives: Corporate Success

How to Plan a Successful Company Retreat

Cynthia Joyce — October 19, 2019 Follow @cjoyce_Agili rawpixel / Pixabay In today’s business environment, the adage to “work hard, play hard” has become just work hard for many companies. Employees are hard charging and with unemployment so low, some companies are working harder than ever with fewer team members. Although working hard is important, … Continue reading How to Plan a Successful Company Retreat

How to Write Your Company Mission Statement: 200 Top Examples Analyzed

Benjamin Brandall — May 16, 2018 — May 16, 2018 Do you recognize this mission statement? To organize the world’s information and make it universally accessible and useful. That’s Google‘s. What about this one? To accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible. Of … Continue reading How to Write Your Company Mission Statement: 200 Top Examples Analyzed

7 Skills Transformational CMOs Must Possess

Dave Sutton — December 26, 2017 — December 26, 2017 In the age of disruption, marketing leaders can no longer rely on “the way it’s always been done.” As markets change and customer expectations evolve, CMOs must change and evolve with them. Organizational restructuring, cross-department collaboration, cohesive digital strategies and systems—these responsibilities fall to the … Continue reading 7 Skills Transformational CMOs Must Possess

10 Tips for Setting and Meeting Your Corporate OKR Goals

Zorian Rotenberg — November 13, 2017 Follow @https://twitter.com/zorian — November 13, 2017 Wokandapix / Pixabay Specific goals lead to successful management outcomes. Yet, many companies fail to set objectives and key results (OKR) goals. Meanwhile, of the companies that do set these goals, many still fail to implement a management strategy that keeps people focused … Continue reading 10 Tips for Setting and Meeting Your Corporate OKR Goals

It’s Not All About the C-Suite: Why SDRs Should Prospect Multiple Levels Within an Organization

by Kim StaibAugust 15, 2016 Anyone working in client-based outsourced lead gen knows this conversation all too well: Vendor: Can you give me an idea of what profile you are looking for in regards to contact data procurement? Client: We ONLY want to talk to folks in the C-level suite, from companies with over 500 … Continue reading It’s Not All About the C-Suite: Why SDRs Should Prospect Multiple Levels Within an Organization