Category Archives: Product Management

New Product Development: Foundations in Business and Design

Angela Hausman, PhD — May 21, 2018 Follow @MarketingLetter — May 21, 2018 Big businesses, with notable exceptions like Intel, have become risk-averse when it comes to new product development. Instead of funneling profits into future products, they seem happy to milk existing products, offering anemic improvements rather than radical new products. Where are the … Continue reading New Product Development: Foundations in Business and Design

Will Yelling At AI Make Me Feel Any Better About Your Product?

Will Yelling At AI Make Me Feel Any Better About Your Product? by George Simpson , Featured Contributor, April 5, 2018 Artificial intelligence, according to a byliner I read this week, presents “an opportunity for brands to automate countless micro-experiences along the customer journey and in fact has already enabled seismic shifts in the way … Continue reading Will Yelling At AI Make Me Feel Any Better About Your Product?

Everything Ecom Sellers Need to Know About Offering Effective Discounts

Jessica Thiefels — March 22, 2018 — March 22, 2018 Discounts are a valuable tool in your ecommerce toolbox when used correctly. Many retail professionals speak of the negative effects of discounts—reducing the value of your business, decreasing overall revenue, etc.—but these are only true if you don’t do it right. In which case, discounts … Continue reading Everything Ecom Sellers Need to Know About Offering Effective Discounts