Category Archives: Product Management

Why Product Information Management Becomes Crucial for Enterprises as We Head Into 2021

Shashin Shah January 12, 2021 Months into the most challenging times of business history, digital presence has become the most precious resource. Reduced mobility, confinement, and health concerns have created a strong appetite for digital commerce across sectors that are expected to prevail in 2021. The future is about shifting from predict-and-react models to proactive-and-agile … Continue reading Why Product Information Management Becomes Crucial for Enterprises as We Head Into 2021

How to Write a Product Description That Sells

Gabrielle Hass January 7, 2021 It’s no secret that strong product descriptions are an essential part of marketing. The product description is one of the last things your customers will see before deciding whether to make a purchase. There’s a big difference between writing a generic description of your product and writing a product description … Continue reading How to Write a Product Description That Sells

To Product Creators: We Don’t Purchase Things But Better Versions of Ourselves

Dana Kachan December 14, 2020 Digital product creators all over the world are bothered by the same question – how to build for continuity? How to create a product loved not only for a while but conquering customers’ hearts over the decades. Most of them come to the point that product-thinking is problem-solving. Indeed, a … Continue reading To Product Creators: We Don’t Purchase Things But Better Versions of Ourselves

The 11 Most Important Questions to Find the Best Products to Sell Online

Steven Imke November 13, 2020 One of the biggest mistakes online sellers make is choosing products that they like but that turn out not to be the best products to sell online. It really does not matter that you think they are great products. The only thing that matters is finding the best products to … Continue reading The 11 Most Important Questions to Find the Best Products to Sell Online

Key Advice and Strategies for Mobile Product Managers

Madeleine Wilson September 1, 2020 If we’ve learned anything in 2020, it’s that flexibility is key to being a strong product manager – especially when it comes to the mobile experience. Customer behaviors and preferences are shifting daily – as are their emotions. For many mobile product managers, their biggest goal is to create a … Continue reading Key Advice and Strategies for Mobile Product Managers

How to Transform Your Skills Set Into a Product People Want

Claire Mason August 26, 2020 Earlier this year, Google released figures that show a 100% increase in searches for upskilling in 2020. This comes as no surprise. As the pandemic injects huge uncertainty into just about every area of our lives, people are becoming more aware of how upskilling can help them future-proof their careers … Continue reading How to Transform Your Skills Set Into a Product People Want