Ashley Sefferman June 30, 2020 A huge number of consumer transactions now happen digitally due to COVID-19. As a result, 2020 is the most we’ve seen brands leverage mobile customer feedback to improve their products and adjust their overall business goals. Companies and product managers across all industries have leveled up their in-app engagement processes … Continue reading 5 Ways Product Managers Can Prioritize Mobile Customers
Daniel Hopper June 19, 2020 Price is perhaps the most crucial aspect of the marketing mix to determine whether customers make the purchase. If priced too low, profit goes out the door and you must work harder. Priced too high, customers will overlook you. This article discusses several pricing strategies that businesses can use. Welcome … Continue reading 12 Ways to Price Your Products or Services
How to Choose the Right Custom Product Packaging Bespoke is one of the buzzwords of the decade. It seems like tailor-made products are the key to business success. This is true for product packaging too. The way to really wow your customers is to personalize the way they receive your products, so they can discover … Continue reading How to Choose the Right Custom Product Packaging
Drew Cohen — May 22, 2020 If you’ve searched for an explanation of product-led growth, you’ve probably run into overwhelming amounts of material that, frankly, overcomplicate an otherwise simple topic. In this post, we’re setting out to do something a little different. We want to show how this incredibly powerful concept can fuel your SaaS … Continue reading What is Product-Led Growth and How Can It Fuel Your SaaS Company?
Jared Atchison — April 20, 2020 Do you have a business, but want to add a brand new product to your catalog? It doesn’t matter if you have an existing well-known brand, or are starting your very first business, consumers can become skeptical of new products and services. The more time you spend nurturing your … Continue reading How to Successfully Launch a New Product
Harshita Banka — April 8, 2020 This is a challenging time for each one of us—whether as an individual or as a business. In these difficult times, it is more important than ever to keep a human-first approach in mind for all of our decision-making. Especially in the way we build our products as we … Continue reading 5 Human-First Product Management Considerations to Make During COVID-19
Shobha Ponnappa — April 1, 2020 The Idea Is To Subtly Influence Customers’ Purchase Decisions As They Proceed Down The Sales Funnel Knowledge Commerce is a booming new line of ecommerce. You first discover, and then “productize” your own unique knowledge, talent, skills or passions – into ebooks, courses, memberships, webinars, virtual summits, consulting packages, … Continue reading How To Plan Simple Products Sales Funnels For Knowledge Commerce
Ganesh Subramanian — March 25, 2020 It’s times like these that really put what’s important into perspective. Nick recently wrote a great post detailing five major reasons why customer success, and its impact on retention, is existential for businesses during a downturn. To paraphrase, being there for your customers when they need you most will … Continue reading 5 Reasons Why Product Experience is More Important Now Than Ever
Jennifer Shore — March 19, 2020 Regardless of the complexity of your products or services, when it comes to your website, you have one goal: Make your website easy to browse, easy to navigate, and easy to understand. A lot of that ease of use comes back to educating your website visitors, especially in more … Continue reading 3 Ways to Make Your Complicated Product Website Easy to Understand
Louis-Philippe Carignan — March 8, 2020 The emergence of the Kanban Guide for Scrum teams has given new metrics and practices to development teams on how they can augment their sprint backlog to manage their work. As these benefits are more and more integrated within development teams, there is another backlog in the Scrum Guide … Continue reading Product Backlog Workflow
