Michael Ugino — March 8, 2019 — March 8, 2019 Ecommerce brands like Birchbox and Harry’s have found a way to create exceptional product experiences online that transfer over to the real world. Specifically, both use unique, custom-made product packaging design as a tangible representation of what they each stand for. Both brands have managed … Continue reading Why Product Packaging Design is Important to Ecommerce Success
Nathan Resnick — March 2, 2019 Follow @naterez94 — March 2, 2019 Are you one of the many entrepreneurs who’ve been selling other people’s products for a while and gotten tired of it? Dropshipping is great, but it has its limits. If you really want to reach a new level of profitability and take ownership … Continue reading How to Find Private-Label Manufacturers for Your Products
Serhiy Kozlov — February 28, 2019 Follow @SerhiyKozlov — February 28, 2019 Such scenes are played out all over the world. A creative has a unique idea for an app he knows will be a big seller. A small company needs a customized piece of software for its logistics and inventory tracking. A mid-sized or … Continue reading Dedicated Development Teams: The Benefits and Selection Process Explained
Aastha Sirohi — February 26, 2019 — February 26, 2019 I remember walking into this small boutique store a few years back on holiday, exploring the local scene. As I walked in, there was this beautiful white shirt right in front of me. I had one of those “Confessions of a Shopaholic” moments, where I … Continue reading Design Elements That Make Your Product Pages Stand Out
Steve Bernstein — February 12, 2019 — February 12, 2019 “My company continues to invest in build new product features. Meanwhile, my Customer Success Managers spend more and more time dealing with product performance (speed) issues. The right product-roadmap is probably a balance, but the product team isn’t understanding the impact of our product’s poor … Continue reading How to Get the Product Team To Build the Right Enhancements
Jenny Traster — January 28, 2019 — January 28, 2019 You’ve probably heard of MQLs and SQLs — but what about a PQL? A PQL is a product qualified lead or any lead who’s experienced true value with your product through a free trial or a freemium model. Businesses – specifically SaaS ones – that … Continue reading What is a Product Qualified Lead?
Maarten Kossen — January 23, 2019 Follow @mpkossen — January 23, 2019 rawpixel / Pixabay Why would Product Owners prevent value delivery, you ask? They shouldn’t, and don’t want to, but yet I see them do it every day. And usually, it’s without them even knowing they’re doing it. Here’s four observations of how Product … Continue reading How Product Owners Prevent Value Delivery
Burke Alder — January 12, 2019 — January 12, 2019 As a customer success manager (CSM), your goal is to help your customer accounts change their behaviors by using your product(s) to drive positives outcomes and ROI throughout their entire journey with your company. Tracking and measuring product usage is one key method customer success … Continue reading 3 Obvious and Non Obvious Signs Customer Product Usage is Slipping
Zach Heller — January 3, 2019 Follow @zheller — January 3, 2019 In most successful businesses you will find the same dilemma. It occurs at a specific time in the company’s lifecycle. The story usually goes something like this: A successful product hits the market. People love it. Initial growth attracts new investment. A brand … Continue reading How the Product Manager Can Drive Growth
Ashley Sefferman — December 11, 2018 — December 11, 2018 When Ben Horowitz published his thoughts on the idea that product managers are the CEO of their products in “Good Product Manager/Bad Product Manager” nearly two decades ago, the concept was profound, but divisive. Should PMs be tasked with such a heavy assignment? Does viewing … Continue reading Product Managers, Are You the CEO of your Product?