Taylor Gordon — November 5, 2017 mohamed1982eg / Pixabay Whenever you have a product launch, you have big dreams of a runaway success, happy customers, and a few extra thousand dollars in the bank. If a product launch is anything less than what you envision, it can be earth-shattering. But a lackluster product … Continue reading How to Recover From a Lackluster Product Launch
Choncé Maddox — October 30, 2017 — October 30, 2017 rawpixel / Pixabay Launching a new product for your business or personal brand can be exciting even though it’s a lot of work. Once you’ve finalized your product however, you must realize that all your hard work is not done. to have a successful product … Continue reading How to Have a Successful Product Launch
157 Shades Of Grey by Gord Hotchkiss , October 10, 2017 Design is important. Thinking through how people will respond to the aesthetics of your product is an admirable thing. I remember once having the pleasure of sharing a stage with JetBlue’s vice president of marketing, Amy Curtis-McIntyre. She explained how important good design was … Continue reading 157 Shades Of Grey
Deanna Rampton — October 2, 2017 — October 2, 2017 geralt / Pixabay Regardless if you’re a freelancer, online merchant, or brick and mortar business, introducing a new product or service is crucial for your business’s growth and profitability. However, introducing a new product or service is an investment. One that requires careful planning and … Continue reading Introducing New Products and Services as a Business Owner
How To Create A Product Page That Converts by Asim Mughal , Op-Ed Contributor, September 22, 2017 Creating conversion-friendly product pages is the most important step in building an online ecommerce empire. However, only a handful of website owners focus on optimizing their product pages for better conversions. As a result, sales plummet and business … Continue reading How To Create A Product Page That Converts
How do you write a product description that compels people to buy? Contributor John Lincoln outlines 12 tips for creating product pages that are bound to turn prospects into buyers. John Lincoln on September 11, 2017 When it comes time to write a product description, you need to do a lot more than simply … Continue reading 12-part recipe for product descriptions that sell
Hassan Bawab — September 8, 2017 Follow @hassanbawab — September 8, 2017 TeroVesalainen / Pixabay What is Adaptive Design? Adaptive web design adapts to the browser environment, and may or may not take into account the browser’s size. I bet customers think that the mobile web is the new black as they find themselves spending … Continue reading Mobile-First, Adaptive, or Responsive Design: Which to Choose for the Website so Customers Want to Buy Your Product or Service
Jefri Yonata — August 22, 2017 — August 22, 2017 There are two kinds of brand voices, the holistic voice, and literal voice. In this blog, I will not be talking about the stuff that employees must adhere to — the values that they must take into consideration when making decisions in the name of … Continue reading How Do You Choose A Good Voice Actor for a Product Video?
Dave Brock — August 20, 2017 Follow @davidabrock — August 20, 2017 fancycrave1 / Pixabay Every day, I speak with sales people who are struggling. They’ve got a rock solid deal, the customer is qualified and interested. These sales people are eager to educate the customer about their products–and customers are at the point in … Continue reading It’s Not About What Your Product Does….
Greetje den Holder — August 11, 2017 Follow @GdenHolder — August 11, 2017 In April, I wrote a blog about product demonstration videos made by users called ‘The How and Why of Successful User Product Demonstrations’. Indeed, there are quite a few reasons why you would want to show user product demonstrations on your website … Continue reading 3 Reasons Why NOT to Use User Product Demonstrations