Category Archives: Product Management

Should the Product Owner Balance Technical Debt?

Fredrik Wendt — January 20, 2020 Should the PO really balance the level of technical debt? I just had this conversation (January 24, 2020) at Sweden’s “big” agile conference, Agila Sverige. There were many interpretations, understandings and strategies around this. I think it mostly boiled down to these two ways of looking at and arguing … Continue reading Should the Product Owner Balance Technical Debt?

How to Create Automation for Product Reviews to Retain Your Customers

Georges Fallah — December 19, 2019 Follow @georgesfallah Getting your customers to review your product is a powerful strategy that should never be ignored or underestimated. It really matters what people are saying about your business so you can use this opportunity to establish a strong reputation for your brand. Customer reviews are powerful pieces … Continue reading How to Create Automation for Product Reviews to Retain Your Customers

Product ownership is the keystone to martech management

Implementing frameworks like Scrum and Prosci can increase the chances of a product’s success, but a person must accept the responsibilities to own it. Steve Petersen on December 18, 2019 I’ve written about the importance of product adoption. Getting a return on something that no one regularly uses is pretty tough. Adoption isn’t the only … Continue reading Product ownership is the keystone to martech management

The Influencer (A Preferred Product Owner Stance)

Robbin Schuurman — December 2, 2019 What is an Influencer? Some of the most famous and influencial leaders of all times include people like Mohandas K. Gandhi, Nelson Mandela, Martin Luther King Jr. and Abraham Lincoln. These gentlemen are in all the top-10 lists of being the ‘the best’ Politician, Influencer, world changer, etc. etc. … Continue reading The Influencer (A Preferred Product Owner Stance)