Category Archives: Product Management

5 Reasons Why Product Experience is More Important Now Than Ever

Ganesh Subramanian — March 25, 2020 It’s times like these that really put what’s important into perspective. Nick recently wrote a great post detailing five major reasons why customer success, and its impact on retention, is existential for businesses during a downturn. To paraphrase, being there for your customers when they need you most will … Continue reading 5 Reasons Why Product Experience is More Important Now Than Ever

3 Ways to Make Your Complicated Product Website Easy to Understand

Jennifer Shore — March 19, 2020 Regardless of the complexity of your products or services, when it comes to your website, you have one goal: Make your website easy to browse, easy to navigate, and easy to understand. A lot of that ease of use comes back to educating your website visitors, especially in more … Continue reading 3 Ways to Make Your Complicated Product Website Easy to Understand

Startup Product Success: The Mantra Every Entrepreneur Must Follow

Tanya Kumari — February 25, 2020 Startups are born out of ideas but how they turn out depends largely on how well they are executed. A successful startup is the product of an innovative and path-breaking idea that was executed by experts in the niche. Startups that fail, on the other hand, are nothing but … Continue reading Startup Product Success: The Mantra Every Entrepreneur Must Follow

4 Essential Growth Areas for Any Product Launch

Christa Tuttle — February 11, 2020 While a product launch may start with the best intentions and often a strong vision from company leaders, even some of the most thoughtfully executed launches still have room for growth and potentially missed opportunities that may go unnoticed or unrecognized until the product/service has already launched. In preparing … Continue reading 4 Essential Growth Areas for Any Product Launch

3 Reasons Why Buyer Personas Are Essential to a Successful Product Launch

Christa Tuttle — February 3, 2020 New product or service launches can be rollercoaster rides, ranging from excitement about launch day to anxiety about early results. There’s a lot of hard groundwork that happens before you’re ready to introduce your brainchild to the market, from funding to framing to hiring. However, there is one question … Continue reading 3 Reasons Why Buyer Personas Are Essential to a Successful Product Launch

Mastering Management: Developing Benefits Packages That Retain Great Employees

Jeanne Hardy — January 31, 2020 You’ve recruited the right employees and you’re ready to make an offer. Other than salary, what else are you including in the compensation package? How a company structures its benefits package can make a positive impact on its ability to retain great employees. The typical benefits package for most … Continue reading Mastering Management: Developing Benefits Packages That Retain Great Employees