Category Archives: Product Management

Top Product Information Management Trends for 2023

Top Product Information Management Trends for 2023 Dietmar Rietsch / 18 Apr 2023   Technology continues to catalyze transformations around the globe in every vertical. Given the momentum at which technology is evolving in these uncertain times, enterprises must plan ahead, keeping track of the trends and innovation. This applies to every technology function in … Continue reading Top Product Information Management Trends for 2023

Why More Marketers Should Embrace Product-Led Growth Mindset

Why More Marketers Should Embrace Product-Led Growth Mindset by Ana Penicaud , February 8, 2023 As constant industry changes put a strain on traditional working, it’s crucial companies think about holistic growth in order to maximize their media budgets and shift their strategies to one collective objective. While it’s important to have expertise in user … Continue reading Why More Marketers Should Embrace Product-Led Growth Mindset

How the product manager who went viral on TikTok schooled a bunch of tech bro trolls

By Danica Lo       June 13, 2022 Last week, Darby Maloney posted a TikTok explaining her job as a product manager in the tech industry—and, in the process, accidentally triggered some dark, misogynistic corners of the internet. Maloney’s 92-second video features her and a coworker speaking direct to camera, explaining their roles: collaborating … Continue reading How the product manager who went viral on TikTok schooled a bunch of tech bro trolls

Is Nielsen’s prime time over? Purchase renews questions about products and long-term value

Buyers must deal with accuracy problems in Nielsen’s primary product: TV ratings. Constantine von Hoffman on April 1, 2022 This week’s news about the purchase of TV-ratings giant Nielsen is spotlighting ongoing problems with its products and raising questions about the company’s value.  What happened. On Tuesday, Nielsen announced it was selling itself to a … Continue reading Is Nielsen’s prime time over? Purchase renews questions about products and long-term value

What is Product Engagement, and Why Does it Matter?

Madeleine Wilson September 17, 2021 Product engagement is a critical factor when it comes to driving revenue, retention, and adoption of your mobile app. Engaging customers within your product experience is key to converting casual users into your most valuable customers. In this post, we’ll go over the basics of product engagement and some tips … Continue reading What is Product Engagement, and Why Does it Matter?