Marketing leaders are shifting from channel optimization to product thinking, connecting media, UX, data and outcomes across the entire customer journey. By Melissa Washburn March 10, 2026 If you’ve been in marketing long enough, you’ve probably lived through a few identity crises. First, we were channel experts. Then we became integrated, growth and performance … Continue reading Why the future of marketing looks like product management
September 19, 2025 Stop hiring product managers like project managers There’s a quiet disaster happening in product organizations right now. Companies are hiring armies of people with “product manager” on their business cards, but they’re treating them like project management with better vocabulary. Frankly I see it a lot with enterprise clients. Teams are drowning … Continue reading Stop hiring product managers like project managers
April 10, 2025 Why Canva doubled down on a musical to hype its new products BY Jeff Beer Last year, when Canva used a rap song to promote its new suite of products for businesses, the reaction online was about what you’d expect. “Call 911 I’m having a cringe overdose.” “This is Lin-Manuel Miranda’s fault.” The … Continue reading Why Canva doubled down on a musical to hype its new products
August 19, 2024 Can the assistive products of aging become objects of joy? Products for the aging, like pill containers and shower grab bars, are being refined by this architect-founded company. BY Nate Berg The assistive accessories of aging—from canes to walkers to pill containers—tend to put utility first. That makes sense, of course, as these … Continue reading Can the assistive products of aging become objects of joy?
July 09, 2024 Etsy will now tell you what role a seller had in a product’s creation The online marketplace is requiring all items to be listed as either “made by a seller,” “designed by a seller,” “sourced by a seller,” or “handpicked by a seller.” BY Jessica Bursztynsky Etsy is adding news tags to products … Continue reading Etsy will now tell you what role a seller had in a product’s creation
Emarsys, an SAP company, is launching tools aimed at helping marketers quickly find relevant content for emails using GenAI. Kim Davis on April 10, 2024 Omnichannel customer engagement company Emarsys, which has been part of SAP since 2020, announced the launch of AI Product Finder, a new solution for product recommendations and personalized customer experiences. … Continue reading SAP Emarsys launches AI Product Finder
By the time you mention your product to a prospect, you must prove you understand them and can help. Here’s how to do that. Eric Dates on December 21, 2023 This article outlines four steps essential to undertake at the start of your go-to-market effort before you even mention your product. They are the basis … Continue reading The 4 steps you must take before launching your product
Top Product Information Management Trends for 2023 Dietmar Rietsch / 18 Apr 2023 Technology continues to catalyze transformations around the globe in every vertical. Given the momentum at which technology is evolving in these uncertain times, enterprises must plan ahead, keeping track of the trends and innovation. This applies to every technology function in … Continue reading Top Product Information Management Trends for 2023
Why More Marketers Should Embrace Product-Led Growth Mindset by Ana Penicaud , February 8, 2023 As constant industry changes put a strain on traditional working, it’s crucial companies think about holistic growth in order to maximize their media budgets and shift their strategies to one collective objective. While it’s important to have expertise in user … Continue reading Why More Marketers Should Embrace Product-Led Growth Mindset
By Danica Lo June 13, 2022 Last week, Darby Maloney posted a TikTok explaining her job as a product manager in the tech industry—and, in the process, accidentally triggered some dark, misogynistic corners of the internet. Maloney’s 92-second video features her and a coworker speaking direct to camera, explaining their roles: collaborating … Continue reading How the product manager who went viral on TikTok schooled a bunch of tech bro trolls
