Category Archives: Product Management

The Subject Matter Expert (A Misunderstood Product Owner Stance)

Robbin Schuurman — November 26, 2019 What is a Subject Matter Expert? The Subject Matter Expert or SME is the expert in telling you how stuff works. Product Owners that favor this stance are a blessing and a curse. When you bring relevant domain knowledge to the Scrum Team, they can make more informed decisions … Continue reading The Subject Matter Expert (A Misunderstood Product Owner Stance)

4 Reasons Advanced Product Recommendations Mean More Revenue

JJ Tyson — November 26, 2019 Product recommendations are one of the most important tools that your site has. They have the power to increase conversions, engagement, and Average Order Value. However, poorly executed product recommendations can irritate shoppers and create unnecessary friction in the conversion flow. To ensure your recommendations are consistently excellent, one … Continue reading 4 Reasons Advanced Product Recommendations Mean More Revenue

The Gatekeeper (A Misunderstood Product Owner Stance)

Chris Lukassen — November 26, 2019 What is a Gatekeeper? The Gatekeeper is the single point of contact between the Scrum Team and the outside world. The Gatekeeper tends to block all connections between the Development Team and its stakeholders; all communication goes through him/her. The Gatekeeper may be acting as or really being an … Continue reading The Gatekeeper (A Misunderstood Product Owner Stance)

The Visionary (A Preferred Product Owner Stance)

Robbin Schuurman — November 25, 2019 What is a Visionary? Visionary Product Owners are people like Steve Jobs, Elon Musk, Thomas Edison and Winston Churchill. They have a clear vision about the future, they actively challenge the status quo and they are inspiring leaders to follow. Visionary Product Owners have a relentless focus on what … Continue reading The Visionary (A Preferred Product Owner Stance)

The Customer Representative (A Preferred Product Owner Stance)

Robbin Schuurman — November 27, 2019 What is a Customer Representative? The Customer Representative Product Owner is the go-to person for people in the organization who want to gain a understanding of what customers (and/or users) are looking for in the product or service which the Product Owner is responsible for. Product Owners who take … Continue reading The Customer Representative (A Preferred Product Owner Stance)

The Collaborator (A Preferred Product Owner Stance)

Chris Lukassen — November 28, 2019 What is a Collaborator? We all know them; Tiger Woods, Christiano Ronaldo, Rafael Nadal, and LeBron James. Some of the best sports players in the world and they are all recognized for their great individual performance as an athlete. They have all won games, matches, rounds, championships, cups, and … Continue reading The Collaborator (A Preferred Product Owner Stance)

How Product Teams Can Differentiate in the Crowded Enterprise SaaS Market

Uri Haramati — November 27, 2019 Follow @uriharamati The SaaS industry is now worth $ 116 billion worldwide. According to Analytical Research Cognizance, the market will grow at a compounded annual growth rate of 21% until 2023. Gartner predicts that combined revenue from SaaS companies will hit $ 278 billion within three years. Capterra, one … Continue reading How Product Teams Can Differentiate in the Crowded Enterprise SaaS Market

The Story Writer (A Misunderstood Product Owner Stance)

Chris Lukassen — November 24, 2019 You’ve met them: slightly curved back, eyes glued to the screen, minimized font size and a 14 step template in Jira. Story, check. Acceptance criteria check. Examples, check. Logfiles, hmm still have to run that query. Mockups, check. Test scenarios, check. Linking all previously known issues to this one, … Continue reading The Story Writer (A Misunderstood Product Owner Stance)