Category Archives: Product Management

Why Product Packaging Design is Important to Ecommerce Success

Michael Ugino — March 8, 2019 — March 8, 2019 Ecommerce brands like Birchbox and Harry’s have found a way to create exceptional product experiences online that transfer over to the real world. Specifically, both use unique, custom-made product packaging design as a tangible representation of what they each stand for. Both brands have managed … Continue reading Why Product Packaging Design is Important to Ecommerce Success

Dedicated Development Teams: The Benefits and Selection Process Explained

Serhiy Kozlov — February 28, 2019 Follow @SerhiyKozlov — February 28, 2019 Such scenes are played out all over the world. A creative has a unique idea for an app he knows will be a big seller. A small company needs a customized piece of software for its logistics and inventory tracking. A mid-sized or … Continue reading Dedicated Development Teams: The Benefits and Selection Process Explained

How to Get the Product Team To Build the Right Enhancements

Steve Bernstein — February 12, 2019 — February 12, 2019 “My company continues to invest in build new product features. Meanwhile, my Customer Success Managers spend more and more time dealing with product performance (speed) issues. The right product-roadmap is probably a balance, but the product team isn’t understanding the impact of our product’s poor … Continue reading How to Get the Product Team To Build the Right Enhancements

3 Obvious and Non Obvious Signs Customer Product Usage is Slipping

Burke Alder — January 12, 2019 — January 12, 2019 As a customer success manager (CSM), your goal is to help your customer accounts change their behaviors by using your product(s) to drive positives outcomes and ROI throughout their entire journey with your company. Tracking and measuring product usage is one key method customer success … Continue reading 3 Obvious and Non Obvious Signs Customer Product Usage is Slipping