Teresa Becker — August 27, 2019 — August 27, 2019 Today’s SaaS companies are on a mission to constantly provide amazing products and value to customers. In order to do this, most SaaS platforms require ongoing updates and new feature releases to both keep up with changing customer needs and ensure the technology is running … Continue reading 5 Tips to Train Customers on New Product Updates
Rotem Gal — August 14, 2019 Follow @gal_rotem — August 14, 2019 Is 2019 the year of the startup? Judging by the rise of several startups in the past few years, it might very well be. This doesn’t necessarily mean larger, more established enterprises are on the way out, though. In fact, both entities may … Continue reading Product Marketing Lessons From Google, Amazon, and Apple
Matthijs de Booij — August 7, 2019 Follow @agileteamswork — August 7, 2019 A very common pattern I see among Product Owners is that dependencies heavily influence the order of their Product Backlog. Think for example about other teams that need to do something before you can continue (or vice versa). Or availability of vendors … Continue reading Are Dependencies Dictating Your Product Backlog?
Teresa Becker — July 25, 2019 — July 25, 2019 In the world of SaaS products, fine-tuning is a near constant endeavor. Every product goes through the process of checks and balances, and sometimes there are more downs than ups. Just because you have a ‘failing’ product doesn’t mean it’s time to pack up shop. … Continue reading 3 Ways Your Customers Can Help Your Company Turn Around a Failing Product
Clement Kao — July 24, 2019 — July 24, 2019 This article is Part 1 in a two-part series that will help your product team find the right metrics to demonstrate and improve business impact. Check out Part Two here, when you’re finished with this article. As a product manager, your job is to drive … Continue reading Stop Using the Wrong Product Metrics: Valuable Metrics Framework [Part 1]
Jess Burns — July 12, 2019 — July 12, 2019 It’s easy for marketers to get sucked into shiny object syndrome. We’re tasked with generating real business results and with so many companies vying for buyer attention, it’s tougher than ever to break through. That’s why there’s such a strong push to embrace content marketing, … Continue reading 3 Keys to Acing Your Next Product Demo
Stefan Wolpers — June 29, 2019 Follow @StefanW — June 29, 2019 TL; DR: Ideas on How to Improve Your Product Backlog Management Techniques Scrum is a simple, yet sufficient framework to build emerging products, provided you identify in advance what is worth building. But even after a successful product discovery phase, you may struggle … Continue reading Ideas on How to Improve Your Product Backlog Management Techniques
Stefan Wolpers — June 26, 2019 Follow @StefanW — June 26, 2019 TL; DR: 28 Product Backlog Anti-Patterns Scrum is a simple, yet sufficient framework to build emerging products, provided you identify in advance what is worth building. But even after a successful product discovery phase, you may struggle to make the right thing in … Continue reading 28 Product Backlog Anti-Patterns
Josh Bean — June 25, 2019 — June 25, 2019 An email subject line packs a powerful punch (or at least it should). With the amount of emails the average worker receives a day (121 daily emails on average!), you need to grab the readers of your sales emails quickly. Instead of viewing the limited … Continue reading We Signed Up for 12 Products: Here’s What We Learned About Sales Email Subject Lines
Riana Upton — June 14, 2019 — June 14, 2019 Product Managers and Product Owners are, in fact, different. But, both are vital to product success. To keep up with the ever-changing SaaS industry, new roles and titles have emerged to improve the way we manage our products. Newer product management methods and processes now … Continue reading What’s the Difference Between Product Managers and Product Owners?