Category Archives: Product Management

Product Innovation: How to Build Products Your Customers Love

Chad Sanderson February 26, 2021 How do you go from good to great? How do you remain relevant as your competition continues to gain more market share? As the technology and business landscape continues to shift rapidly, companies that embrace innovation will have a clear advantage over those who don’t. As with most things in … Continue reading Product Innovation: How to Build Products Your Customers Love

Product Discovery Anti-Patterns Leading to Failure

Stefan Wolpers February 23, 2021 TL; DR: Product Discovery Anti-Patterns Scrum has proven to be an effective product delivery framework for all sorts of products. However, Scrum is equally well suited to build the wrong product efficiently as its Achilles heel has always been the product discovery part. What product discovery part, you may think … Continue reading Product Discovery Anti-Patterns Leading to Failure

23 Product Owner Anti-Patterns from Job Ads: The Snitch, the Whip, the Bookkeeper, the Six Sigma Black Belt™

Stefan Wolpers February 3, 2021 TL; DR: Product Owner Anti-Patterns from Job Ads Like a job ad for a Scrum Master position, the equivalent for the Product Owner position also reveals excellent insight into an organization’s progress on becoming agile. (February 03, 2021), I analyzed 60-plus randomly selected job ads from the UK, the US, … Continue reading 23 Product Owner Anti-Patterns from Job Ads: The Snitch, the Whip, the Bookkeeper, the Six Sigma Black Belt™

Why Product Information Management Becomes Crucial for Enterprises as We Head Into 2021

Shashin Shah January 12, 2021 Months into the most challenging times of business history, digital presence has become the most precious resource. Reduced mobility, confinement, and health concerns have created a strong appetite for digital commerce across sectors that are expected to prevail in 2021. The future is about shifting from predict-and-react models to proactive-and-agile … Continue reading Why Product Information Management Becomes Crucial for Enterprises as We Head Into 2021

How to Write a Product Description That Sells

Gabrielle Hass January 7, 2021 It’s no secret that strong product descriptions are an essential part of marketing. The product description is one of the last things your customers will see before deciding whether to make a purchase. There’s a big difference between writing a generic description of your product and writing a product description … Continue reading How to Write a Product Description That Sells

To Product Creators: We Don’t Purchase Things But Better Versions of Ourselves

Dana Kachan December 14, 2020 Digital product creators all over the world are bothered by the same question – how to build for continuity? How to create a product loved not only for a while but conquering customers’ hearts over the decades. Most of them come to the point that product-thinking is problem-solving. Indeed, a … Continue reading To Product Creators: We Don’t Purchase Things But Better Versions of Ourselves

The 11 Most Important Questions to Find the Best Products to Sell Online

Steven Imke November 13, 2020 One of the biggest mistakes online sellers make is choosing products that they like but that turn out not to be the best products to sell online. It really does not matter that you think they are great products. The only thing that matters is finding the best products to … Continue reading The 11 Most Important Questions to Find the Best Products to Sell Online