Category Archives: Product Management

Is Nielsen’s prime time over? Purchase renews questions about products and long-term value

Buyers must deal with accuracy problems in Nielsen’s primary product: TV ratings. Constantine von Hoffman on April 1, 2022 This week’s news about the purchase of TV-ratings giant Nielsen is spotlighting ongoing problems with its products and raising questions about the company’s value.  What happened. On Tuesday, Nielsen announced it was selling itself to a … Continue reading Is Nielsen’s prime time over? Purchase renews questions about products and long-term value

What is Product Engagement, and Why Does it Matter?

Madeleine Wilson September 17, 2021 Product engagement is a critical factor when it comes to driving revenue, retention, and adoption of your mobile app. Engaging customers within your product experience is key to converting casual users into your most valuable customers. In this post, we’ll go over the basics of product engagement and some tips … Continue reading What is Product Engagement, and Why Does it Matter?

Productivity & Privacy: Why Tracking One Doesn’t Have to Impede on the Other

Isaac Kohen August 10, 2021 Last year’s rapid and sometimes erratic transition to remote work left many businesses looking for new ways to understand employee behavior when working from home. According to a survey of 2,000 employers offering remote or hybrid work, 78 percent deployed employee monitoring software to track worker behavior in the past … Continue reading Productivity & Privacy: Why Tracking One Doesn’t Have to Impede on the Other

Trainers: Know Your Product

Lyndell Danzie-Black August 10, 2021 As we transition from working virtually and rotational to some employees returning to the office, online presence is on the rise. Many persons are re-training and re-tooling voluntarily, and companies are creating quarterly goals that include methodologies for activity-engaging teams. This will include corporate training intended at developing new knowledge, … Continue reading Trainers: Know Your Product

Product Feedback: What It Is, Why It Matters, and 7 Steps to Success

Ashley Sefferman August 3, 2021 Customers want to be heard. Product feedback is the ideal way to hear from specific customers and understand their needs before they move to one of your competitors. Proactively gathering feedback allows you to quickly identify and solve their pain points. Here’s how to better collect and act on product … Continue reading Product Feedback: What It Is, Why It Matters, and 7 Steps to Success

How to Write eCommerce Product Descriptions to Boost Sales

Chris Christoff July 9, 2021 Are you struggling with writing a strong description for your eCommerce products? In that case, you need to level up your game; otherwise, it can be difficult to boost your sales for more profit. When you sell your products online, having a strong product detail is extremely important. Your customers … Continue reading How to Write eCommerce Product Descriptions to Boost Sales