Category Archives: Product Management

The 4 steps you must take before launching your product

By the time you mention your product to a prospect, you must prove you understand them and can help. Here’s how to do that. Eric Dates on December 21, 2023 This article outlines four steps essential to undertake at the start of your go-to-market effort before you even mention your product. They are the basis … Continue reading The 4 steps you must take before launching your product →

Top Product Information Management Trends for 2023

Product Management

Top Product Information Management Trends for 2023 Dietmar Rietsch / 18 Apr 2023 Technology continues to catalyze transformations around the globe in every vertical. Given the momentum at which technology is evolving in these uncertain times, enterprises must plan ahead, keeping track of the trends and innovation. This applies to every technology function in … Continue reading Top Product Information Management Trends for 2023 →

Why More Marketers Should Embrace Product-Led Growth Mindset

Product Management

Why More Marketers Should Embrace Product-Led Growth Mindset by Ana Penicaud , February 8, 2023 As constant industry changes put a strain on traditional working, it’s crucial companies think about holistic growth in order to maximize their media budgets and shift their strategies to one collective objective. While it’s important to have expertise in user … Continue reading Why More Marketers Should Embrace Product-Led Growth Mindset →

How the product manager who went viral on TikTok schooled a bunch of tech bro trolls

Product Management

By Danica Lo June 13, 2022 Last week, Darby Maloney posted a TikTok explaining her job as a product manager in the tech industry—and, in the process, accidentally triggered some dark, misogynistic corners of the internet. Maloney’s 92-second video features her and a coworker speaking direct to camera, explaining their roles: collaborating … Continue reading How the product manager who went viral on TikTok schooled a bunch of tech bro trolls →

Is Nielsen’s prime time over? Purchase renews questions about products and long-term value

Product Management

Buyers must deal with accuracy problems in Nielsen’s primary product: TV ratings. Constantine von Hoffman on April 1, 2022 This week’s news about the purchase of TV-ratings giant Nielsen is spotlighting ongoing problems with its products and raising questions about the company’s value. What happened. On Tuesday, Nielsen announced it was selling itself to a … Continue reading Is Nielsen’s prime time over? Purchase renews questions about products and long-term value →

10 Tips to Encourage More Product Sales on Amazon

Product Management

Young Entrepreneur Council November 26, 2021 As a behemoth of the retail world, Amazon is a natural place for businesses of all types to sell their products. But with millions of sellers competing for consumer attention, businesses have to be intentional about their strategy if they really want to increase their Amazon sales. If your … Continue reading 10 Tips to Encourage More Product Sales on Amazon →

What is Product Engagement, and Why Does it Matter?

Product Management

Madeleine Wilson September 17, 2021 Product engagement is a critical factor when it comes to driving revenue, retention, and adoption of your mobile app. Engaging customers within your product experience is key to converting casual users into your most valuable customers. In this post, we’ll go over the basics of product engagement and some tips … Continue reading What is Product Engagement, and Why Does it Matter? →

Let’s chat about this product

Product Management

Conversations should be at the heart of today’s B2B marketing strategies. William Terdoslavich on September 7, 2021 The hard sell is easy. Just automate and repeat. Spam the e-mail lists. Program the ad buys to follow the online buyer around the web, wherever they go. Wouldn’t it be easier to just talk to the online … Continue reading Let’s chat about this product →

The Secret to Product Descriptions That Convert

Product Management

Matt Janaway August 24, 2021 So you’ve nailed your website, invested in marketing and your site is getting an exciting number of visitors. Time to sit back and watch those sales roll in, right? Chances are if you’ve clicked on this post, most of your visitors are leaving without buying a thing. If that’s the … Continue reading The Secret to Product Descriptions That Convert →

Productivity & Privacy: Why Tracking One Doesn’t Have to Impede on the Other

Product Management

Isaac Kohen August 10, 2021 Last year’s rapid and sometimes erratic transition to remote work left many businesses looking for new ways to understand employee behavior when working from home. According to a survey of 2,000 employers offering remote or hybrid work, 78 percent deployed employee monitoring software to track worker behavior in the past … Continue reading Productivity & Privacy: Why Tracking One Doesn’t Have to Impede on the Other →