Category Archives: Product Management

5 Ways Product Managers Can Prioritize Mobile Customers

Ashley Sefferman June 30, 2020 A huge number of consumer transactions now happen digitally due to COVID-19. As a result, 2020 is the most we’ve seen brands leverage mobile customer feedback to improve their products and adjust their overall business goals. Companies and product managers across all industries have leveled up their in-app engagement processes … Continue reading 5 Ways Product Managers Can Prioritize Mobile Customers

What is Product-Led Growth and How Can It Fuel Your SaaS Company?

Drew Cohen — May 22, 2020 If you’ve searched for an explanation of product-led growth, you’ve probably run into overwhelming amounts of material that, frankly, overcomplicate an otherwise simple topic. In this post, we’re setting out to do something a little different. We want to show how this incredibly powerful concept can fuel your SaaS … Continue reading What is Product-Led Growth and How Can It Fuel Your SaaS Company?

5 Human-First Product Management Considerations to Make During COVID-19

Harshita Banka — April 8, 2020 This is a challenging time for each one of us—whether as an individual or as a business. In these difficult times, it is more important than ever to keep a human-first approach in mind for all of our decision-making. Especially in the way we build our products as we … Continue reading 5 Human-First Product Management Considerations to Make During COVID-19

How To Plan Simple Products Sales Funnels For Knowledge Commerce

Shobha Ponnappa — April 1, 2020 The Idea Is To Subtly Influence Customers’ Purchase Decisions As They Proceed Down The Sales Funnel Knowledge Commerce is a booming new line of ecommerce. You first discover, and then “productize” your own unique knowledge, talent, skills or passions – into ebooks, courses, memberships, webinars, virtual summits, consulting packages, … Continue reading How To Plan Simple Products Sales Funnels For Knowledge Commerce

5 Reasons Why Product Experience is More Important Now Than Ever

Ganesh Subramanian — March 25, 2020 It’s times like these that really put what’s important into perspective. Nick recently wrote a great post detailing five major reasons why customer success, and its impact on retention, is existential for businesses during a downturn. To paraphrase, being there for your customers when they need you most will … Continue reading 5 Reasons Why Product Experience is More Important Now Than Ever

3 Ways to Make Your Complicated Product Website Easy to Understand

Jennifer Shore — March 19, 2020 Regardless of the complexity of your products or services, when it comes to your website, you have one goal: Make your website easy to browse, easy to navigate, and easy to understand. A lot of that ease of use comes back to educating your website visitors, especially in more … Continue reading 3 Ways to Make Your Complicated Product Website Easy to Understand