George Mathew — July 22, 2018 — July 22, 2018 Are your product pages not converting at the rate you want? The goal of a product page is to provide enough information to guide the visitor to a purchase decision. To make this happen, the page copy, images used, and user experience must tell a … Continue reading How to Optimize Product Pages for Conversions
Christopher Moore — June 28, 2018 Follow @cjmoore — June 28, 2018 Are you prioritizing the product listings optimization opportunities on your website? If not, you should be aware that it is one of the keys to eCommerce success. From building out content to A/B split testing landing pages, you have to test everything to … Continue reading Maximize Fulfillment By Optimizing Your Product Listing
Ellen Huxtable — June 11, 2018 Follow @abiztweet — June 11, 2018 What is the trick? How adept are you at creating new products and finding new ideas? Nothing is more dead than (June 16, 2018)’s hot item. Customers are attracted to novelty. The blockbuster movie premiere, the newest restaurant on the block or the … Continue reading Creating New Products and Finding New Ideas: 5 Quick Tips
Liz Papagni — May 29, 2018 Follow @mrktgworx — May 29, 2018 So, you’re ready to launch the next big thing for your brand—maybe a new fiber bar or a delicious new hydrating sports drink. You’ve launched products before; it’s how you got where you are now. As an emerging brand, you’ve learned from the … Continue reading 3 Tips to Ensure Your New Product Launches Without a Hitch
Angela Hausman, PhD — May 21, 2018 Follow @MarketingLetter — May 21, 2018 Big businesses, with notable exceptions like Intel, have become risk-averse when it comes to new product development. Instead of funneling profits into future products, they seem happy to milk existing products, offering anemic improvements rather than radical new products. Where are the … Continue reading New Product Development: Foundations in Business and Design
Jana Barrett — May 13, 2018 Follow @_janabarr — May 13, 2018 rawpixel / Pixabay The more we automate business processes, the more we lose sight of our customers. It’s a reality in SaaS and practically every industry in the world. Though technology has undoubtedly made our jobs easier and improved the overall customer experience, … Continue reading How to User-Proof Your Product Strategy
Courtney Allbee — April 30, 2018 — April 30, 2018 Movies don’t come out in theaters without a trailer first. Music albums don’t come out in stores or on iTunes without releasing a single first. So why should your new product be any different? Without movie trailers, we wouldn’t really know the actual movie was … Continue reading Market Better Product Launches with Social Media
Stefan Wolpers — April 24, 2018 Follow @StefanW — April 24, 2018 TL; DR: Product Backlog Defense Product backlog defense — make no mistake: Your product backlog is the last line of defense preventing your team from becoming a feature factory. Figure out a process that creates value for your customers. Moreover, have the courage … Continue reading Product Backlog Defense
Will Yelling At AI Make Me Feel Any Better About Your Product? by George Simpson , Featured Contributor, April 5, 2018 Artificial intelligence, according to a byliner I read this week, presents “an opportunity for brands to automate countless micro-experiences along the customer journey and in fact has already enabled seismic shifts in the way … Continue reading Will Yelling At AI Make Me Feel Any Better About Your Product?
Jessica Thiefels — March 22, 2018 — March 22, 2018 Discounts are a valuable tool in your ecommerce toolbox when used correctly. Many retail professionals speak of the negative effects of discounts—reducing the value of your business, decreasing overall revenue, etc.—but these are only true if you don’t do it right. In which case, discounts … Continue reading Everything Ecom Sellers Need to Know About Offering Effective Discounts
