Ganesh Subramanian — March 25, 2020 It’s times like these that really put what’s important into perspective. Nick recently wrote a great post detailing five major reasons why customer success, and its impact on retention, is existential for businesses during a downturn. To paraphrase, being there for your customers when they need you most will … Continue reading 5 Reasons Why Product Experience is More Important Now Than Ever
Category Archives: Product Management
3 Ways to Make Your Complicated Product Website Easy to Understand
Jennifer Shore — March 19, 2020 Regardless of the complexity of your products or services, when it comes to your website, you have one goal: Make your website easy to browse, easy to navigate, and easy to understand. A lot of that ease of use comes back to educating your website visitors, especially in more … Continue reading 3 Ways to Make Your Complicated Product Website Easy to Understand
Product Backlog Workflow
Louis-Philippe Carignan — March 8, 2020 The emergence of the Kanban Guide for Scrum teams has given new metrics and practices to development teams on how they can augment their sprint backlog to manage their work. As these benefits are more and more integrated within development teams, there is another backlog in the Scrum Guide … Continue reading Product Backlog Workflow
Product Backlog – Visible or Raises Transparency?
Sumeet Madan — February 28, 2020 When we talk about Scrum for complex Product Development, it starts from Vision and Product Backlog. What is the Product Backlog in Scrum? As per the Scrum Guide — “The Product Backlog is an ordered list of everything that is known to be needed in the product. It is … Continue reading Product Backlog – Visible or Raises Transparency?
Startup Product Success: The Mantra Every Entrepreneur Must Follow
Tanya Kumari — February 25, 2020 Startups are born out of ideas but how they turn out depends largely on how well they are executed. A successful startup is the product of an innovative and path-breaking idea that was executed by experts in the niche. Startups that fail, on the other hand, are nothing but … Continue reading Startup Product Success: The Mantra Every Entrepreneur Must Follow
Product Owner vs Business Analyst
Michel van der Meulen — February 24, 2020 Are you a Business Analyst and do you currently fulfil the role of the Product Owner? Or otherwise the Product Owner may have delegated some tasks to you, for lack of time to deal with those themselves. How well does that work for you? Can you manage … Continue reading Product Owner vs Business Analyst
Why You Need to Offer Multiple Product Pricing Tiers
Steven Imke — February 19, 2020 I often encounter clients that offer only a single product for a single price. Good marketers know that to generate more sales, you need to offer multiple pricing tiers or several pricing options for the customer to choose from. Three Common Pricing Tiers I generally advise clients to offer … Continue reading Why You Need to Offer Multiple Product Pricing Tiers
4 Essential Growth Areas for Any Product Launch
Christa Tuttle — February 11, 2020 While a product launch may start with the best intentions and often a strong vision from company leaders, even some of the most thoughtfully executed launches still have room for growth and potentially missed opportunities that may go unnoticed or unrecognized until the product/service has already launched. In preparing … Continue reading 4 Essential Growth Areas for Any Product Launch
3 Reasons Why Buyer Personas Are Essential to a Successful Product Launch
Christa Tuttle — February 3, 2020 New product or service launches can be rollercoaster rides, ranging from excitement about launch day to anxiety about early results. There’s a lot of hard groundwork that happens before you’re ready to introduce your brainchild to the market, from funding to framing to hiring. However, there is one question … Continue reading 3 Reasons Why Buyer Personas Are Essential to a Successful Product Launch
Mastering Management: Developing Benefits Packages That Retain Great Employees
Jeanne Hardy — January 31, 2020 You’ve recruited the right employees and you’re ready to make an offer. Other than salary, what else are you including in the compensation package? How a company structures its benefits package can make a positive impact on its ability to retain great employees. The typical benefits package for most … Continue reading Mastering Management: Developing Benefits Packages That Retain Great Employees
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