Category Archives: Retail Marketing

Is There Room for Pop-up Retail in Your Hometown?

Retail Marketing

Bruce Hakutizwi — March 23, 2020 Since the retail apocalypse of 2010 when many North American brick-and-mortar stores closed their doors, retailers have been looking for alternative ways to sell merchandise. And, even though online seemed to be the new way to go, some retailers didn’t want to reject the concept of physical stores entirely. … Continue reading Is There Room for Pop-up Retail in Your Hometown? →

How Retailers Have Stepped Up Their Game and How Digital Marketers Can Do the Same

Retail Marketing

Kaleigh Bulford — September 11, 2019 — September 11, 2019 At Stryve, we believe that it’s important to cross-pollinate with other professions and industries. To seek inspiration outside of marketing. To boldly go where no one has gone before! That’s why you might run into us at a conference about architecture, or a workshop on … Continue reading How Retailers Have Stepped Up Their Game and How Digital Marketers Can Do the Same →

Retailers Running Promotions Through Thanksgiving Week See Benefits, Data Shows

Retail Marketing

Retailers Running Promotions Through Thanksgiving Week See Benefits, Data Shows by Laurie Sullivan  @lauriesullivan, (November 28, 2018) Retailers that changed their Thanksgiving Day strategy and began running promotions through the week rather than the holiday weekend began to see benefits from the move from consumers getting a jump on their holiday shopping.  Hitwise, a data … Continue reading Retailers Running Promotions Through Thanksgiving Week See Benefits, Data Shows →

Is it Worth Paying Experienced Retail Associates Higher Salaries?

Retail Marketing

Richard Shapiro — August 21, 2018 Follow @RichardRShapiro — August 21, 2018 MetsikGarden / Pixabay In a recent article in The Washington Post, Minimum Wages are Rising, Pay for Experienced Retail Workers is Not, the authors write,“Retailers have made headlines for raising their minimum hourly wages in quick succession — CVS to $ 11, Costco … Continue reading Is it Worth Paying Experienced Retail Associates Higher Salaries? →

You vs. data: Where people fit in modern retail marketing strategy

Retail Marketing

Contributor Steve Tutelman advocates for three important attitude shifts that can enable your organization to use data efficiently and effectively. Steve Tutelman on April 27, 2018     Think about all the data you have as a retail marketer. Not just the volume of it; the actual contents of it. E-commerce site performance. In-store performance. … Continue reading You vs. data: Where people fit in modern retail marketing strategy →

Retail Brands Investing More In Amazon, Less In Traditional Search Channels: Forrester

Retail Marketing

Retail Brands Investing More In Amazon, Less In Traditional Search Channels: Forrester by Laurie Sullivan , Staff Writer @lauriesullivan, April 25, 2018 Findings in a new Forrester report suggest that retail brands will invest 55% more in online marketing and advertising by 2023, but fewer dollars will go toward traditional search channels like Google. The move … Continue reading Retail Brands Investing More In Amazon, Less In Traditional Search Channels: Forrester →

Retail Search ‘Fit’ Recommendations Fail To Curtail Returns

Retail Marketing

Retail Search ‘Fit’ Recommendations Fail To Curtail Returns by Laurie Sullivan  @lauriesullivan, April 13, 2018 As consumer expectations continue to shape online shopping, retailers are under increased pressure to deliver personalized shopping capabilities. Most have mastered search and discovery. Now the challenge has become trying to find the correct item size to reduce the number … Continue reading Retail Search ‘Fit’ Recommendations Fail To Curtail Returns →

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