Category Archives: Project Management

Why 85% Of Artificial Intelligence Projects Fail

Why 85% Of Artificial Intelligence Projects Fail by Laurie Sullivan  @lauriesullivan, June 21, 2019 Many companies have seen success when implementing artificial intelligence. Data and consulting firm Kantar, for one, recently got the green light to further integrate AI into several new services the company said will help bands, advertising agencies and media companies more … Continue reading Why 85% Of Artificial Intelligence Projects Fail

Adopting new martech? You don’t have to choose between agile and waterfall

Our approach to adopting new marketing technology doesn’t need to be so black and white. Jennifer Cannon on June 19, 2019 Agile martech adoption is an everyday part of life for many digital marketers. Daily scrum calls on new apps, testing out use cases and managing implementations have become an essential part of successful digital … Continue reading Adopting new martech? You don’t have to choose between agile and waterfall