Category Archives: Project Management

Pro Tip: Every new project starts with breaking down silos

Here are four necessary elements in getting everyone on the same page and moving forward as a cohesive team. Amanda Glen on October 28, 2019 Every advertiser works with a number of partners – media partners, creative agencies, ad servers, DSPs, DMPs, dynamic creative partners, you name it. In theory, they’re all striving toward the … Continue reading Pro Tip: Every new project starts with breaking down silos

Agile marketers are often forgoing the Scrum Master role, but is this wise?

Companies try to convert existing roles into a Scrum Master but they miss the vital skill needed – a deep understanding of Scrum. Stacey Ackerman on October 23, 2019 A trend among agile marketing implementations is to forgo the Scrum Master role and to absorb this into a single role that combines Scrum Master and … Continue reading Agile marketers are often forgoing the Scrum Master role, but is this wise?

How to Develop a Software Project as a Non-Product

Jonathan Fries — October 17, 2019 Follow @jonathanfries Software development is the core focus of any digitally transforming organization. A lot of time and effort in these organizations is spent thinking about and communicating the concept of product development. Customer-centricity, continuous delivery, and automated QA are just a few of the things that are necessary … Continue reading How to Develop a Software Project as a Non-Product

Scrum Master Engagement Patterns: The Development Team

Stefan Wolpers — September 26, 2019 Follow @StefanW TL; DR: Scrum Master Engagement Patterns Last year, I ran a (non-representative) survey on how Scrum Masters are allocating their time when working with a single Scrum Team. Much to the surprise of many readers, the direct Scrum Master engagement with a single Scrum Team of average … Continue reading Scrum Master Engagement Patterns: The Development Team