by Jonny Ross March 13th, 2015 Jonny Ross Jonny Ross specialises in Social & Digital Marketing and Organic Search. He has a proven track record in the retail e-commerce field and now specialises in providing and enhancing social and digital services in the B2B and B2C sectors. Social media platforms, online reviews and blog articles … Continue reading Online Reputation Management Strategy
Jodi BeuderMarch 10, 2015 Many of us have suffered through bad managers. Whether it was in our first job at a burger shack or in our professional careers, being directed by a manager who lacks the personnel or motivational skills can have lasting, deleterious effects. There is a reason the television series “The Office” was … Continue reading Why Call Center Management Training Matters
Erin P. FriarMarch 3, 2015 One of the strategies small businesses can use to acquire and retain retail partners is optimized category management; that is, the effective managing of the vendor side of a relationship. Marketing and Customer Management expert Toby Desforges says the once lost art of retailer-vendor collaboration is back in full swing. … Continue reading Small Brands Using Software to Optimize Category Management
Contributor Leslie Weller explores the six reasons DRM policies fail and how these failures can be detrimental to your business. Leslie Weller on March 2, 2015 at 9:45 am Who owns the rights to the creative works you’re using? Compliance with copyright and license agreements for creative content is something every marketer should be knowledgeable … Continue reading What Every Marketer Needs To Know About Digital Rights Management
Julia BorginiFebruary 28, 2015 In the beginning social media was for connecting with your audience, and listening in on their conversations. Now it’s being used for customer service, technical support, and lead management. Don’t believe me? Take a look at the latest CMI Benchmark Report: you’ll see that 92 percent of B2B companies are using … Continue reading Make Social Media Part Of Your B2B Lead Management Program
Business.comFebruary 22, 2015 Accurately managing inventory is an important function for a small business to ensure that the products customers want are available when they want them, and to provide the level of service that makes customers want to buy again. But, carrying inventory presents costs, and ties up cash you might want to invest … Continue reading Keep Track of Your Precious Cargo: Tips for Inventory Management
Tjeerd BrenninkmeijerFebruary 21, 2015 74% of the buying decision is made in advance of the first sales call, 50% before an email address is captured. So why wait until marketing automation or CRM to tailor the digital experience? Digital Marketing is an ecosystem– one that’s consistently expanding to include new categories of marketing technology. The … Continue reading What is Visitor to Lead Management?
Matt TortoraFebruary 14, 2015 The importance of effective product information management is monumental for retailers. In fact, $ 40 billion in sales, or 3.5%, are lost each year due to supply chain information inefficiencies. When it comes to products, companies spend an average of 25 minutes per SKU per year cleaning out and syncing old … Continue reading 4 Product Information Management Best Practices for Ensuring Omnichannel Success
InklyoFebruary 12, 2015 Keep Track Of Your Resources With Project Management Tools When you start a new project, you need to allocate money, supplies, and personnel to the task and then keep track of progress and the budget as you go along. Most people assume that only large projects, such as building a bridge or … Continue reading Top 7 Project Management Tools
Jamie TeasdaleFebruary 8, 2015 Many small business owners, especially those just getting started with social media management, envision the process as simply posting fun stuff to Facebook and Twitter. Although this works well for your personal accounts, managing social media for a business requires an entirely different process. One of the first things social media … Continue reading Social Media Management: Managing Your Social Media Platforms Beyond Publication
