LinkedIn Feature Boosts Content Visibility

We appreciate the effort you put into creating high-quality content on LinkedIn – whether it’s a hot take post on breaking news, a newsletter that digs into industry trends, or a video recap of an event. To help your content stand out and make it easier for others to discover, we’ve developed several new tools. We’re excited to see how you use them to engage with your audiences on LinkedIn.

Show off your content with new profile update 

We’ve spruced up the Activity section of your LinkedIn Profile to more visibly display your content. Whether it’s images, videos, newsletters or documents, you get to choose the content type your Activity section shows first. This new experience will be available to all members in the next few weeks and we hope that as a result your network will quickly find and engage with your content, leading to more professional connections and opportunities. 

Speaking of audience engagement, we’re also rolling out a new destination for your analytics and tools to easily manage your creation tools and access your analytics in one central location. To get started, turn on creator mode and select “Analytics & tools” at the top of your Profile via mobile or desktop.  

Boost your newsletter’s reach and discovery 

• Scheduled Newsletters and articles: We heard you loud and clear – you wanted the  ability to schedule content on LinkedIn – and we’re happy to share it’s now possible. Last year, we introduced the option to schedule posts, and now we’re extending that feature to your newsletters and articles as well. This means you can plan your content in advance and share it at the best  times to reach your audience. When you’re ready to post, simply tap the “schedule” button on your sharebox and select the date and time to go live. It’s that easy! 
• One-click Newsletter subscribe link: To help newsletter authors find the right audience, we’ve made it even easier for you to share and drive subscriptions with a one-click subscribe URL and an embeddable button. With just a click, existing and potential readers can subscribe to your newsletter directly from LinkedIn or anywhere else you choose to share the link on social, email or web channels. This feature is designed to help you grow your subscribers and make it easy for followers to stay up to date with the latest insights and updates.

• Improved search engine discovery for articles: Good news! We’ve made it possible for you to customize the way your articles appear on search engines, a simple and effective way to optimize your content and get in front of the right audience. Go to any article you’ve created and click on the “Publishing menu” in the top left corner. From there, click “Settings” and you’ll be able to customize your SEO title and description to appear in searches. This means you can control how your content appears on those search engines, making it more discoverable to those who are interested in what you have to say. 

• Streamlined newsletter discovery on LinkedIn: We’re constantly working to enhance the discovery of newsletters. And, now when you search for newsletter authors, you’ll see their newsletter right in the search results under their name. 

As always, make sure you follow our LinkedIn for Creators page for ongoing updates, tips and tricks to engage your community.