Arik HansonAugust 6, 2015 Earlier this week, YouTube creator Hank Green authored a pretty pointed post about Facebook video and its many flaws titled “Theft, Lies and Facebook video.” While the post is full of rants against Facebook for the many “crimes” against creators, the most relevant for us marketers is this: The Facebook video … Continue reading Facebook Video Views: The New Fluff Social Media Metric
Ranjani RaghupathiAugust 6, 2015 Being a social media analyst can sometimes be thankless. You look at way too many spreadsheets and juggle a lot more numbers than humanly handleable. While you slog your day off discovering amazing patterns in the data, your boss mostly dismisses them as “not insightful enough”. However, here are a few … Continue reading 8 Small Wins In Every Social Media Analyst’s Day
Sahail AshrafAugust 5, 2015 Customer service is kind of easy (or at least straightforward) in the real world. You greet a customer and if they have a problem you do your best to deal with it in a polite and courteous manner. If it is a deep and complex problem, you grab your supervisor or … Continue reading How To Provide Stellar Customer Service On Social Media
Katie CooperAugust 5, 2015 Marketing your business on social is not only an effort that requires time, but mobility as well. Mobile usage in general has risen year after year – heck, at the end of 2014 526 million of the 1.39 billion users of Facebook alone were accessing the social media network solely via … Continue reading 7 Apps to Boost Your Social Media Marketing Productivity
Todd DefrenAugust 4, 2015 Below are guidelines that we drafted a while ago, refreshed for use for anyone who finds their way to them here on our blog. Feel free to repurpose and substitute your company name below and tweak as you see fit to fit your company’s guidelines. All we ask is that if … Continue reading Top 10 Guidelines For Social Media Participation
Venkatesh C.R.August 4, 2015 Let me bring to your attention the fact that in the digital era, visual content will attract more customers compared to the use of just words. People are more likely to share a video than just a text. Why? Because videos are more appealing and given the fact that at this … Continue reading How Visual Content Drives Social Media Growth [Infographic]
Olivier ChoronAugust 4, 2015 So let’s recap from my last blog post on the problems channel partners face with social media, just to get you up to speed. Problems: Partners take too long to post content – Once your partners finally find the time to post your content onto social media, is it sometimes out … Continue reading Understanding and Resolving Your Channel Partners’ Social Media Capabilities: Part 2
Jamie NicholAugust 4, 2015 Recruiting is like marketing. It’s all about figuring out where your target audience (in this case, the ideal candidate) spends their time online, and then reaching them there. This is where social media comes into play. It is an easy and inexpensive tool to do just that and promote your employer … Continue reading The Best Social Media Tools for Recruiting the Right Candidate
Kyla RomaAugust 4, 2015 Growing and maintaining a social media presence can be a full-time job for growing brands. It’s no surprise that the pressure of real time posting is hard manage while running a business. It’s even harder while you’re still discovering the voice and personality of your brand. Luckily, there’s a better way … Continue reading How To Save Time With Social Media Scheduling
Angela Hausman, PhDAugust 4, 2015 Why are the 2016 political candidates basically ignoring social media as they craft their advertising campaigns? Are candidates entrusting their political careers to a bunch of old fuddy duddies who aren’t with the times? Did everyone forget how Obama came from a lowly freshman senator to President of the United … Continue reading Why Social Media Stands In The Soup Line This Campaign Season?
