Category Archives: CTV Advertisement

CTV 2023: Targeting, Buying Advances, Interactive Leaps, Measurement Morass…

CTV 2023: Targeting, Buying Advances, Interactive Leaps, Measurement Morass… by Karlene Lukovitz  @KLmarketdaily, December 29, 2022 With connected TV/streaming pretty much universally expected to be a prime focus for evolution and advertising investment growth in the year ahead, here are some specific insights and predictions from leading media, ad-tech platform and smart TV OEM executives. … Continue reading CTV 2023: Targeting, Buying Advances, Interactive Leaps, Measurement Morass…

CTV’s Advertising Growing Pains On Display, As Giant Netflix Stumbles

CTV’s Advertising Growing Pains On Display, As Giant Netflix Stumbles by Karlene Lukovitz  @KLmarketdaily, December 16, 2022 Connected TV (CTV) continues to be near the top in terms of ad category spending growth, with eMarketer projecting 27.2% growth, to $26.9 billion, in 2023. That’s on top of estimated growth of 23% this year, to $21 … Continue reading CTV’s Advertising Growing Pains On Display, As Giant Netflix Stumbles

Emodo To Add Native Video And CTV, Taking Innovation Beyond Walled Gardens

Emodo To Add Native Video And CTV, Taking Innovation Beyond Walled Gardens by Laurie Sullivan  @lauriesullivan, November 10, 2022 Ericsson-owned Emodo’s strategy to help advertisers reach its audience through an advanced native advertising platform positions the company to expand much further and experience massive growth. The retooling of the brands and ideas focuses on automation … Continue reading Emodo To Add Native Video And CTV, Taking Innovation Beyond Walled Gardens

CTV Ad Fraud Moderates In Q2, Chromecast Devices Riskiest

CTV Ad Fraud Moderates In Q2, Chromecast Devices Riskiest by Karlene Lukovitz  @KLmarketdaily, November 4, 2022 The average overall global ad-fraud rate in open programmatic buys was 19% in this year’s second quarter, according to Pixalate’s latest invalid traffic (IVT) global benchmarks analysis. That was actually lower than all but four of the quarters since … Continue reading CTV Ad Fraud Moderates In Q2, Chromecast Devices Riskiest

Brands Under-Using Some CTV Platforms, Content Genres

Brands Under-Using Some CTV Platforms, Content Genres by Karlene Lukovitz  @KLmarketdaily, October 28, 2022 Marketers may be under-using some types of connected TV (CTV) platforms and content genres, according to a new survey commissioned by mobile marketing analytics and attribution platform AppsFlyer. The survey, conducted in August and September by Global Surveyz Research, spanned two … Continue reading Brands Under-Using Some CTV Platforms, Content Genres

CTV: 30% Higher ROI, But Just 7% Of Media Budgets

CTV: 30% Higher ROI, But Just 7% Of Media Budgets by Karlene Lukovitz  @KLmarketdaily, October 7, 2022 Connected TV (CTV) continues to be “massively underutilized” in relation to its return on investment (ROI).  That’s according to the Analytic Partners (AP) data analytics consulting/tech firm, which reports that CTV is yielding ROI 30% higher than that … Continue reading CTV: 30% Higher ROI, But Just 7% Of Media Budgets

CTV added to Kroger’s retail media business

Kroger Precision Marketing expands its private programmatic marketplace to include video and CTV. Chris Wood on September 21, 2022  CPG brands and agencies tapping into supermarket chain Kroger’s retail media offering now have access to CTV and video for their campaigns. These new channels are available through Kroger’s self-serve Private Marketplace, which was launched in … Continue reading CTV added to Kroger’s retail media business

Simpli.fi introduces CTV reach for linear TV advertisers

The new capabilities provide 100% incremental reach on CTV for linear TV campaigns. Chris Wood on August 23, 2022 Today, Simpli.fi announced a new capability for linear TV advertisers using its advertising automation platform, which provides brands, agencies and media companies with 100% incremental reach for CTV households. The Simpli.fi platform includes workflow software and … Continue reading Simpli.fi introduces CTV reach for linear TV advertisers

Yahoo Taps Comscore To Expand CTV Brand Safety Tools, Contextual Abilities

Yahoo Taps Comscore To Expand CTV Brand Safety Tools, Contextual Abilities by Karlene Lukovitz  @KLmarketdaily, August 19, 2022 Yahoo has partnered with Comscore to expand connected TV (CTV) brand safety tools and contextual segmenting capabilities in its demand-side platform (DSP).The Yahoo DSP will integrate Comscore Activation, a set of pre-bid inventory filters powered by contextual … Continue reading Yahoo Taps Comscore To Expand CTV Brand Safety Tools, Contextual Abilities