73% of U.S. households now stream, up from 69% in 2022. Streaming trends from Comscore’s State of Streaming report. Chris Wood on September 6, 2023 Hours of connected TV viewing increased 21% in May 2023 compared to May 2022, according to Comscore’s latest State of Streaming report. The percentage of TV watchers who stream has … Continue reading CTV viewing hours rise 21%
Ad intelligence provider Vivvix (formerly Kantar) forecasts continued growth in CTV and other digital platforms like YouTube. Nicola Agius on August 22, 2023 Connected TV (CTV) advertising broke records after ad spend reached $ 1 billion in June, according to a report by ad-research company Vivvix, formerly known as Kantar. Growth categories included household supplies … Continue reading CTV ad spend hits record-breaking $1 billion in June
tvScientific Bows Cost-Per-Outcome CTV Ad Buying by Karlene Lukovitz @KLmarketdaily, August 18, 2023 Connected TV performance advertising platform tvScientific is now offering programmatic ad campaign buys on a cost-per-outcome (CPO) basis. The option allows advertisers to pay based on achievement of predetermined, specific outcomes such as sales, return on ad spend/ROAS, post-campaign traffic and cost … Continue reading tvScientific Bows Cost-Per-Outcome CTV Ad Buying
U.S. CTV Ad Spend Exceeds $1B-Per-Month Milestone by Karlene Lukovitz @KLmarketdaily, August 17, 2023 U.S. ad spend in connected TV reached a new high of $1 billion per month in June among platforms tracked by Vivvix. The data includes ad dollars spent by thousands of advertisers across two leading free, ad-supported streamers (FASTs), Pluto TV … Continue reading U.S. CTV Ad Spend Exceeds $1B-Per-Month Milestone
Instreamatic Intros Contextual CTV Ads Platform For Audio by Karlene Lukovitz @KLmarketdaily, August 11, 2023 Instreamatic, which offers AI-powered voice and audio marketing solutions, is launching a Contextual CTV Ads platform. The platform combines the company’s audio marketing technology and generative voice AI to allow brands to take audio from a single ad and automatically … Continue reading Instreamatic Intros Contextual CTV Ads Platform For Audio
CTV growth is three times slower than retail media was at the same point in its development, a WARC Media study finds. Chris Wood on August 11, 2023 Connected TV (CTV) ad spend is expected to reach $ 25.9 billion globally this year, up 13.2% year-over-year, a new study from WARC Media found. Although it’s … Continue reading CTV ad spend is growing, but not like retail media
GroupM, IRIS.TV Partner To Target CTV, Online Video Ads by Karlene Lukovitz @KLmarketdaily, August 3, 2023 GroupM, WPP’s media buying unit, and content data platform IRIS.TV have partnered to use the IRIS_ID as the primary method for accessing video-level data enriched by contextual and brand-suitability data partners. The IRIS_ID is a universal content identifier that … Continue reading GroupM, IRIS.TV Partner To Target CTV, Online Video Ads
Blended CTV Ad Inventory Is Bigger Risk To Writers & Actors Than AI by Dave Morgan , Featured Contributor, August 3, 2023 The Writers Guild of America has been on strike against the Alliance of Motion Picture and Television Producers for three months now. SAG-AFTRA, the actors union, began striking a few weeks ago. An … Continue reading Blended CTV Ad Inventory Is Bigger Risk To Writers & Actors Than AI
Lots Of Losers In An Opaque CTV Ad World by Dave Morgan , Featured Contributor, July 6, 2023 Yes. I am going to hammer away at the transparency issue again this week. If we as an industry have any takeaways from the recent press surrounding the Adalytics research into Google YouTube campaigns and their findings … Continue reading Lots Of Losers In An Opaque CTV Ad World
CTV Drove 50% Of Global Ad Impressions For Retailers In 2022 by Karlene Lukovitz @KLmarketdaily, July 6, 2023 Connected TV solidified its dominance of advertising video impressions among retail advertisers globally in 2022, generating 50% of these impressions, according to Innovid’s latest report on retail advertising trends. That was virtually flat with 2021’s 52%, and … Continue reading CTV Drove 50% Of Global Ad Impressions For Retailers In 2022
