Study Across 20 Major Advertisers Finds CTV Frequency Problem ‘Highly Exaggerated’ by Karlene Lukovitz @KLmarketdaily, May 20, 2022 Yes, connected TV is fragmented, and yes, measurement issues continue to be a serious challenge. But according to a study spanning 35 campaigns from 20 of the world’s largest advertisers, conducted by Innovid and the Association of … Continue reading Study Across 20 Major Advertisers Finds CTV Frequency Problem ‘Highly Exaggerated’
A global study by advertising platform Innovid shows CTV leading mobile for the first time in video ad impressions. Kim Davis on May 11, 2022 CTV has become the dominant platform globally for video ad impressions according to a new report from Innovid, the independent linear, CTV and digital advertising and measurement platform. The report … Continue reading CTV overtakes mobile for global ad impressions
Overlay Ads On CTV Increase Search Intent, Study Finds by Laurie Sullivan , Staff Writer @lauriesullivan, May 3, 2022 MAGNA Media Trials, MAGNA’s research arm, released data Tuesday in partnership with GumGum, which supports contextual technology. Data in the study, Breaking Through: Moving Beyond the Commercial Break on CTV, analyzes how brands can stand out on … Continue reading Overlay Ads On CTV Increase Search Intent, Study Finds
Is It Time For An Addressable Upfront? by Karlene Lukovitz @KLmarketdaily, April 22, 2022 Buy-side executives have been predicting and/or calling for the demise of the TV upfronts system for years now, and the upheaval wrought by the pandemic and the shift from linear to streaming has already forced significant change, or least adjustment. In … Continue reading Is It Time For An Addressable Upfront?
CTV: Let The Game Ads Begin by Karlene Lukovitz @KLmarketdaily, April 15, 2022 While this column rarely focuses on specific tech solutions, today’s is an exception, because of a development that promises to help open up a new frontier for connected TV (CTV): marketing in the gaming arena. Performance CTV advertising platform tvScientific has launched … Continue reading CTV: Let The Game Ads Begin
With all the network inventory sold out, dynamic multichannel viewer behavior leads to more opportunities for marketers. Chris Wood on March 15, 2022 At MarTech, we’ve been caught up in our own March Madness. The conference will be held virtually March 29 and 30 (and registration is free). For marketers reaching sports fans, March Madness … Continue reading CTV’s ticket to March Madness advertising
Buy-in from publishers and adtech players that aim at merging linear, addressable TV and video. Chris Wood on March 4, 2022 A new advertising analytics company, datafuelX, will offer forecasting and optimization of ad audiences for both marketers and publishers on the buy side and sell side. The first two predictive products launched by datafuelX, … Continue reading DatafuelX launches predictive analytics solutions to improve linear TV and CTV outcomes
Marketers are using QR codes to make CTV campaigns actionable and to engage consumers on all devices. Chris Wood on February 17, 2022 The way that marketers are using QR codes in advertising has changed with the evolving media landscape, so a refresh of QR code strategies is due. QR codes have been around for … Continue reading How to use QR codes to leverage CTV and cross-channel campaigns
IAS Adds Live Quality Measurement For CTV Campaigns by Karlene Lukovitz @KLmarketdaily, January 28, 2022 Integral Ad Science (IAS) has expanded its IAS Signal reporting platform and integrated a new connected TV (CTV) dashboard that delivers live insights on media quality. The reporting platform now enables media quality measurement for campaigns with CTV data based … Continue reading IAS Adds Live Quality Measurement For CTV Campaigns
Social media apps are penetrating the CTV eco-system. Are we seeing the emergence of something completely new? Chris Wood on January 28, 2022 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign … Continue reading The future of CTV
