Category Archives: Small Business Challenges

Simple Tech for Small Business Owners, Part Two: PPC Advertising

Paige Duffy — August 9, 2018 — August 9, 2018 In the last post in our series, we talked about the ever-present need for understanding search engine optimization (SEO). But when you’re a small business, it can be difficult to compete with much larger websites. Often, a potential customer using a search engine won’t even … Continue reading Simple Tech for Small Business Owners, Part Two: PPC Advertising

How SMBs Can Avoid the Major Risks Involved with Credit Card Transactions

Avinash Nair — July 18, 2018 Follow @AviNair52 — July 18, 2018 Americans love plastic, especially when it comes to shopping. 78% of consumers say that they would rather buy with a card than cash, and doing so typically leads to a larger purchase. Accepting credit card payments is basically a requirement for all businesses … Continue reading How SMBs Can Avoid the Major Risks Involved with Credit Card Transactions

Resource Utilization: What Small Businesses Are Doing Wrong (And How to Fix It)

Eileen O’Loughlin — July 13, 2018 — July 13, 2018 Forty percent of small and midsize businesses (SMBs) are focused on “increasing employee productivity” as a top business goal going into 2020, according to a 2017 Capterra survey on top technology trends. There are various paths to improving employee effectiveness, including investing in the right … Continue reading Resource Utilization: What Small Businesses Are Doing Wrong (And How to Fix It)

5 Tips for Choosing the Perfect Learning Management System for Your SMB

Christopher Pappas — April 10, 2018 Follow @cpappas — April 10, 2018 TeroVesalainen / Pixabay In a recent conversation with an HR manager at a midsize tech firm, I was asked why the company’s investment in a learning management system (LMS) had not delivered the results he had expected. The system was not a complete … Continue reading 5 Tips for Choosing the Perfect Learning Management System for Your SMB

5 Ways Small Business Website Can Compete with Leading Websites

Brandon Leibowitz — April 8, 2018 Follow @seooptimizers — April 8, 2018 StartupStockPhotos / Pixabay As human population grows around the world wide so is internet users. More than ever people are turning towards the internet not only to just find information but also conduct businesses such as purchasing goods, hiring staff, so on and … Continue reading 5 Ways Small Business Website Can Compete with Leading Websites

SMB marketing survey finds only 3% use outside agency or vendor

Messaging and SEO seen as most effective digital tactics, Snapchat easiest to execute Greg Sterling on April 6, 2018   BrandMuscle recently released a “State of Local Marketing” report for 2018. The sprawling document captures marketing and ad-spending trends among US small and medium-sized businesses (SMBs) that participate in co-op or MDF funding programs where … Continue reading SMB marketing survey finds only 3% use outside agency or vendor