Category Archives: Social Media Utilization

Product Marketing: How Marketing Should Evolve With Product Lifecycle

Devansh Khetrapal April 21, 2021 The above image is a demonstration of the stages a product goes through during its lifetime. Economics and MBA students probably recognize this, although the progression and decline curve rarely translates to reality in the way it’s portrayed. See that there are 4 major phases that a business cycle goes … Continue reading Product Marketing: How Marketing Should Evolve With Product Lifecycle

Make Sure CTA Measures Are on the Right Place on Your Dashboard

Laura Patterson March 3, 2021 The purpose of every marketing effort, whether delivered via email, a landing page, social media, or a digital ad, etc., is to motivate the recipient to take a real next step in their buying journey. We contend that CTA (call-to-action) conversion rates serve as a measure for bridging output and … Continue reading Make Sure CTA Measures Are on the Right Place on Your Dashboard

How Brands Use Facebook Groups to Drive Engagement

Meg Coffey January 27, 2021 You’ve got a great product or service, but you’re struggling to increase engagement. Sound familiar? You’ve created a Facebook Page, managed to grab a few likes, but your content seems to be struggling on the platform? You’re not alone. If you’re finding it difficult to make meaningful connections with your … Continue reading How Brands Use Facebook Groups to Drive Engagement

The Should-How Fallacy (Or Why “Correct” Isn’t “Useful”)

Derek Gleason December 6, 2020 Get a chicken. Cook it until it’s perfectly done. Reduce the jus to a nice pan sauce. Then finish it with some butter until it has the right balance of flavors. Enjoy. This is a useless recipe, but it’s not wrong. It assumes, however, that accurate advice on what you … Continue reading The Should-How Fallacy (Or Why “Correct” Isn’t “Useful”)

6 Questions to Ask a Potential Visual Engagement Provider

Bonnie Gibson November 2, 2020 Digital banking is not a new trend. However, due to the pandemic, consumption and adoption is skyrocketing among all demographics. A study conducted on digital banking during the height of the lockdown revealed that of those surveyed, 73% of respondents are more or much more likely to leverage digital banking … Continue reading 6 Questions to Ask a Potential Visual Engagement Provider

A Beginner’s Guide to Understanding Affiliate Marketing

Nick Veneris — October 24, 2019 A beginner’s guide to understanding affiliate marketing. Affiliate marketing involves referrals where bloggers, influencers, and publishers get paid when a user takes action based on their recommendation. This modern-day method of word-of-mouth advertising is a cost-conscious way to grow business, as it relies on a “pay for performance” model. … Continue reading A Beginner’s Guide to Understanding Affiliate Marketing