Lisa Pohlman London, PhD — March 1, 2017 — March 1, 2017 One trait that sets humans apart is our drive to make sense of things. We do this so we can comprehend our shared history and make plans for the future. As professionals, we do this so we can assess the state of our … Continue reading How Social Media Affects Democracy
Scott Sims — February 28, 2017 Follow @bscottsims— February 28, 2017 Engagement is the key to building and maintaining a social media following. If you only use text when posting to social media, you’re going to have a hard time building high levels of engagement. In fact, a small study of the MIT Facebook page … Continue reading 21 Tools to Create Engaging Images and Infographics for Social Media
Ray Bennett — February 28, 2017 — February 28, 2017 In the world of social media marketing, geo-targeting is a big thing and for good reason. The best marketers have realized this and are actively pursuing their target more directly. For example unless you have a good reason, if you send ads to everyone on … Continue reading Are You Properly Using Social Geo-Targeting?
Social media and content marketing go hand-in-hand. Columnist Jordan Kasteler shares ways to ensure your social efforts are getting your content in front of more eyeballs. Jordan Kasteler on February 28, 2017 Content marketing and social media seem like they were made for each other. There are currently over 2 billion social media users … Continue reading Using social media to jump-start your content marketing strategy
Catherine Hayden — February 24, 2017 — February 24, 2017 Internet-speak has a way of creeping into everyday language. For the first time ever, in 2015, the Oxford Dictionaries Word of the Year was a “pictograph” – what you probably know to be an “emoji”. Officially called the “tears of joy”, is now recognised as … Continue reading The When, How, And Why Of Emojis on Social Media
By Stephen Hoops February 23rd, 2017 Gone are they days where marketers could afford to ignore the shiny new ball that is social media. It is no longer something that marketers should be experimenting with; it’s 2017, and using social platforms have become a bare minimum in the scope of a company’s larger marketing strategy. … Continue reading How To Prioritize Social Media Efforts
Steve DiGioia — February 20, 2017 Follow @stevedigioia— February 20, 2017 …the Kardashians of the world never put food on YOUR table We read statements like these all the time – connect with me on LinkedIn, follow me on Twitter, like my Facebook page…blah, blah, blah. Seems like people use social media more to boost … Continue reading Social Media Won’t Make You Smarter, So Why Do It?
Gene Sobolev — January 6, 2017 Follow @GeneSobolev— January 6, 2017 In our previous article, we covered how to find and target your audience by selecting the right social networks for distribution, defining content sharing patterns and generating content consistently. These are basic considerations in any social media strategy, but on their own they aren’t … Continue reading 8 Best Practices for Social Posts That Get Noticed [Infographic]
Randy Milanovic — February 14, 2017 Follow @kayak360— February 14, 2017 I love to give. It’s in my DNA. In 2016, my team and I gave hundreds of hours of our time. Our motivation to give is that it makes us feel good. It’s personal. We’re motivated by having a love for the cause. Of … Continue reading For Love or Money: Perspectives of a Serial Giver
Alexa Vitrac — February 10, 2017 — February 10, 2017 Episode 1: Account Structure and Creative This is a three-part series that explores all the things social marketers should do when setting up their ad campaigns. In this post, we focus on making sure your account structure is solid and how to get the most … Continue reading 9 Essentials for Your Social Advertising Campaigns, Part 1