Category Archives: Social Media Utilization

Most Companies Are Using Twitter Wrong – It’s All About Brand Love in 2021

Arik Hanson September 10, 2021 For at least a couple years now, many brands have been asking the same question: Should we give up on Twitter? And, in some instances, the answer has been “yes.” Engagement numbers have plummeted on Twitter over the years for brands. Especially retweets and replies. While a good chunk of … Continue reading Most Companies Are Using Twitter Wrong – It’s All About Brand Love in 2021

How to Find the Present Value of an Annuity

John Rampton August 11, 2021 Because annuities offer advantages like regular lifetime payments, premium protection, tax-deferred growth, unlimited contributions, and various investment options, they should be a part of your retirement plan. This is especially true if you want to supplement other retirement income streams, like Social Security. Or if you’re losing sleep over whether … Continue reading How to Find the Present Value of an Annuity

Product Marketing: How Marketing Should Evolve With Product Lifecycle

Devansh Khetrapal April 21, 2021 The above image is a demonstration of the stages a product goes through during its lifetime. Economics and MBA students probably recognize this, although the progression and decline curve rarely translates to reality in the way it’s portrayed. See that there are 4 major phases that a business cycle goes … Continue reading Product Marketing: How Marketing Should Evolve With Product Lifecycle

Make Sure CTA Measures Are on the Right Place on Your Dashboard

Laura Patterson March 3, 2021 The purpose of every marketing effort, whether delivered via email, a landing page, social media, or a digital ad, etc., is to motivate the recipient to take a real next step in their buying journey. We contend that CTA (call-to-action) conversion rates serve as a measure for bridging output and … Continue reading Make Sure CTA Measures Are on the Right Place on Your Dashboard