Category Archives: Social Media Utilization

21 Tools to Create Engaging Images and Infographics for Social Media

Scott Sims — February 28, 2017 Follow @bscottsims— February 28, 2017 Engagement is the key to building and maintaining a social media following. If you only use text when posting to social media, you’re going to have a hard time building high levels of engagement. In fact, a small study of the MIT Facebook page … Continue reading 21 Tools to Create Engaging Images and Infographics for Social Media

Using social media to jump-start your content marketing strategy

Social media and content marketing go hand-in-hand. Columnist Jordan Kasteler shares ways to ensure your social efforts are getting your content in front of more eyeballs. Jordan Kasteler on February 28, 2017   Content marketing and social media seem like they were made for each other. There are currently over 2 billion social media users … Continue reading Using social media to jump-start your content marketing strategy

8 Best Practices for Social Posts That Get Noticed [Infographic]

Gene Sobolev — January 6, 2017 Follow @GeneSobolev— January 6, 2017 In our previous article, we covered how to find and target your audience by selecting the right social networks for distribution, defining content sharing patterns and generating content consistently. These are basic considerations in any social media strategy, but on their own they aren’t … Continue reading 8 Best Practices for Social Posts That Get Noticed [Infographic]