Conor Bond — August 8, 2019 — August 8, 2019 Your keywords are about to start matching to queries they’ve never matched to before. That’s right: Following up last September’s decision to make exact match keywords less exact, Google announced earlier today that phrase match and broad match modifier keywords will soon begin matching to … Continue reading Big Changes Coming to Phrase Match & Broad Match Modifier
Thomas Griffin — July 24, 2019 Follow @jthomasgriffin — July 24, 2019 A learning management system (LMS) by it’s most basic definition is an online system used to teach students, staff, or consumers about a specific topic. When you get into the business side of things, LMS boils down to business owners offering their knowledge … Continue reading How to Create an LMS Site (And Why You Should)
Young Entrepreneur Council — July 18, 2019 Follow @YEC — July 18, 2019 Posting on social media can be rewarding for an organization, but there are rules that need to be followed in order to make the most of the opportunity. Members of the Young Entrepreneur Council provided the following: What is one key rule … Continue reading Making the Most of Social Media Posts: 10 Rules to Remember
Kaitlyn Hammond — May 9, 2019 — May 9, 2019 With billions of people logging into social media networks worldwide, by now every business owner must know the importance of having a brand presence on social media. In fact, 94% of all small businesses have at least one social media account. The frustrating factor for … Continue reading What Your Business MUST Be Doing to Stand Out on Social Media
Lara Dunning — May 7, 2019 — May 7, 2019 The digital age has changed the way we market businesses, products and brands. One of those ways is to leverage your competitors. On the surface, it might seem like promoting a competitor and linking to their content would have a negative effect on your own … Continue reading 3 Reasons Why You Should Link to Your Competitors
Melissa Ingold — April 12, 2019 Follow @timefreedombiz — April 12, 2019 Real talk time: juggling multiple social media accounts is exhausting. Cross-promoting content without too much duplication, answering questions and responding to comments, talking to each audience in distinctive ways, creating and posting strategic imagery … it’s a LOT to manage! Which is why … Continue reading 4 Tips to Help You Outsource Social Media Management
Sandra Wrobel-Konior — April 12, 2019 Follow @sandricz — April 12, 2019 While chargebacks are a well-known part of running an online business, retrieval requests are still a mystery for some of merchants. What is a retrieval request and what are the most common reasons for them? A retrieval request, also known as soft chargeback, … Continue reading What is a Retrieval Request?
Sara Staffaroni — March 20, 2019 — March 20, 2019 The Net Promoter Score (NPS) metric is the perfect way to determine which customers are your brand advocates (NPS Promoters), which customers are moderately happy with your brand (NPS Passives), and which customers have encountered a bad experience along the way and would not recommend … Continue reading How to Turn NPS Detractors Into Promoters
Conor Bond — December 5, 2018 — December 5, 2018 The term “animal spirits” brings a few things to mind. It sounds like the name of a post-rock band that would put on a four-hour set in your friend Kyle’s basement. It also sounds like the name of the whiskey brand Kyle hopes to launch … Continue reading 6 Ways to Capture the Magic of Hyperbolic Discounting
Megan Mosley — November 22, 2018 Follow @ReferralRock — November 22, 2018 Social media is short attention span marketing. It fits well with the attention span of today’s people… In fact, if you’re a marketer you probably realize you have just a few seconds to grab someone’s attention. Though social media feeds can be busy, … Continue reading Why Is Social Media Important For Businesses?