Category Archives: Social Media Utilization

How to Use Social Proof Without Asking Your Customers to Do Anything

Meera Murthy — February 7, 2017 — February 7, 2017 Purchasing something online is inherently risky. You can’t see or touch the product you buy. Instead, you have to rely on images and product descriptions to help you find what you’re looking for. If you’ve chosen incorrectly, you won’t find out until the product arrives, … Continue reading How to Use Social Proof Without Asking Your Customers to Do Anything

What Social Media Maturity Is and Why It’s Important for Business

Ken Fischer — February 6, 2017 — February 6, 2017 Let’s talk about social media maturity: it’s not the ability to hold oneself back from posting viral videos or retweeting silly jokes. Rather, it is an index from which businesses can gauge how well they’ve adapted to and taken advantage of social media to advance … Continue reading What Social Media Maturity Is and Why It’s Important for Business

5 Social Media Listening Tools You Should Try This 2017

Alan Rita — January 6, 2017 — January 6, 2017 Success in social media marketing is all about forging meaningful connections with your audience. To do this, you should stop seeing social media networks merely as content distribution channels. You also need to listen to what users are saying, understand their pain points, and determine … Continue reading 5 Social Media Listening Tools You Should Try This 2017

Three paid social features you need to try in 2017

Columnist Brad O’Brien highlights recent social ad features from Facebook, Pinterest and Snapchat and explains why you should consider trying them out for your brand. Brad O’Brien on February 2, 2017   tanuha2001 / Shutterstock.com Hopefully, your social advertising program has been able to hit the ground running in 2017. Now that you’ve determined your … Continue reading Three paid social features you need to try in 2017

New Trends on Public Trust Reveal Opportunities for Corporate Social Impact

Ryan Scott — January 25, 2017 Follow @causecast— January 25, 2017 Trust is in jeopardy. At least according to Edelman’s “Trust Barometer 2016,” which reports a breakdown in trust of institutions – especially government – by the public across the world. More specifically, it’s the masses that are most distrustful, as opposed to the “elite” … Continue reading New Trends on Public Trust Reveal Opportunities for Corporate Social Impact

Google’s Top 3 Search Ranking Factors Today (in a Nutshell)

Kasia Perzyńska — January 23, 2017 — January 23, 2017 Search engines digest and rank websites differently each year. Thanks to machine learning, Google algorithms are becoming more intelligent, humanlike, and will soon surpass human intelligence in more than one way. Google is also gaining greater access to big data through the search results, Google … Continue reading Google’s Top 3 Search Ranking Factors Today (in a Nutshell)