Sara Staffaroni — March 20, 2019 — March 20, 2019 The Net Promoter Score (NPS) metric is the perfect way to determine which customers are your brand advocates (NPS Promoters), which customers are moderately happy with your brand (NPS Passives), and which customers have encountered a bad experience along the way and would not recommend … Continue reading How to Turn NPS Detractors Into Promoters
Conor Bond — December 5, 2018 — December 5, 2018 The term “animal spirits” brings a few things to mind. It sounds like the name of a post-rock band that would put on a four-hour set in your friend Kyle’s basement. It also sounds like the name of the whiskey brand Kyle hopes to launch … Continue reading 6 Ways to Capture the Magic of Hyperbolic Discounting
Megan Mosley — November 22, 2018 Follow @ReferralRock — November 22, 2018 Social media is short attention span marketing. It fits well with the attention span of today’s people… In fact, if you’re a marketer you probably realize you have just a few seconds to grab someone’s attention. Though social media feeds can be busy, … Continue reading Why Is Social Media Important For Businesses?
Personal Branding Blog — November 1, 2018 — November 1, 2018 For years groups on social media have been a hub of activity, especially for brands. These are a great a place for your personal brand to share helpful information and for networking. Groups can help build your community and create more meaningful social interactions. … Continue reading Get The Most Out Of Social Media Groups For Your Personal Brand
Katie Sweet — October 18, 2018 Follow @misskatiehrdy — October 18, 2018 Think about your inbox for a second – both your personal and work accounts. How many emails do you receive in a week that are completely irrelevant to you? Cold emails copied and pasted from generic templates, email blasts from companies you never … Continue reading How Personalized Emails Improve Customer Success and Loyalty
Donna Papacosta — October 9, 2018 Follow @donnapapacosta — October 9, 2018 If you’re on Facebook, you’ve probably been deluged with a message that goes something like this (complete with errors): Hi. I actually got another friend request from you (October 09, 2018)… which I ignored so you may want to check your account. Hold … Continue reading Please Don’t Send This to Everyone You Know
Annette Franz — September 27, 2018 Follow @annettefranz — September 27, 2018 Image courtesy of Pixabay Naysayers have been shouting “Surveys are dead!” from rooftops for a couple of years now. Well, they’re not dead (yet), but companies are certainly looking for alternative approaches to customer and employee listening in light of the fact that … Continue reading Straight from the Horse’s Mouth
Ray Manley — August 22, 2018 Follow @rbmanley — August 22, 2018 Overhead is the business version of cancer. If not treated aggressively, it will overtake the healthy, productive life of your business. If you have a bigger business, your accountant can tell you exactly how much you’re spending on overhead. If you’re a freelancer … Continue reading How to Conquer Social Listening With One Free Applet
Ellen Williams — August 9, 2018 — August 9, 2018 MaritzCX clients often ask us “why are our scores on the same question different between these two studies?” We commonly find that mode effects explain the differences, however there are other aspects of research that may be at play, two of which we discuss below: … Continue reading Score Differences Between Studies
Zach Heller — August 3, 2018 Follow @zheller — August 3, 2018 If you have participated in any conversations about design, you’ve likely encountered the term white space. Likelier still, you’ve heard a designer talk about white space in a positive way. And if you are like me, you have heard the non-designers in the … Continue reading What’s the Deal with White Space?