Category Archives: Social Media Utilization

“Oh No She Didn’t!”: Got a Social Media Crisis on Your Hands?

Nicole Farber — June 9, 2017 Follow @FarberNicole— June 9, 2017 Sometimes, a company or organization will run into trouble. It can be a simple gaffe – a mistaken statement or action. Maybe something happened at your place of business, a college campus, in your parking lot, or other instances where you are receiving backlash. … Continue reading “Oh No She Didn’t!”: Got a Social Media Crisis on Your Hands?

Habits f Highly Successful Women In Business [Infographic]

Brian Wallace — June 2, 2017 Follow @nowsourcing— June 2, 2017 In 2017 there are still only 17% of startups with a female founder. Despite decades of progress toward women’s rights and workplace inclusivity, women are still lagging behind in the business world. There are, of course, many women who have powered through the obstacles … Continue reading Habits f Highly Successful Women In Business [Infographic]

How to Use Social Media to Enhance Relationships and Make Sales

Michael Ray Newman — May 23, 2017 Follow @ZZICEO— May 23, 2017 Social media has its share of critics, who claim it ruins personal relationships by eroding social skills and setting unrealistic expectations. But according to techno-sociologist Zeynep Tufekci, social media can actually strengthen relationships by allowing people to communicate in new ways. These benefits … Continue reading How to Use Social Media to Enhance Relationships and Make Sales

The Cult of CSR – Marketing Money Maker or Social Extortion?

David Murdico — May 18, 2017 Follow @DavidMurdico— May 18, 2017 What likely began as a feel-good thing for companies to do with some extra scratch laying around, and a sound tax dodge, corporate social responsibility has turned into a marketing ploy at best – a socially mandated obligation at worst. TOMS Shoes is one … Continue reading The Cult of CSR – Marketing Money Maker or Social Extortion?

8 Ways To Use Social Media To Promote Your Company

Murray Newlands — May 18, 2017 Follow @murraynewlands— May 18, 2017 Modern society revolves around technology and mobile devices, so using social media to reach your audience is a great way to promote your business. However, there are still countless marketers and small business owners that are struggling to harness the power of social media. … Continue reading 8 Ways To Use Social Media To Promote Your Company