Howard J. Sewell — August 2, 2017 Follow @hjsewell — August 2, 2017 TeroVesalainen / Pixabay Sales experts preach the value of “asking for the sale.” Don’t assume that your customer will buy when the time is right. Make the time now. The same rule applies to demand generation creative and to email copywriting in … Continue reading Email Copywriting: Drive Action at Every Opportunity
Greg Cawood — August 2, 2017 Follow @iqnection — August 2, 2017 LoboStudioHamburg / Pixabay Here’s an experiment: Think of the three businesses closest to where you are, and search for them online. How many of them had a social media presence? These days, a business without a Facebook or Twitter account is the exception, … Continue reading The Relevance of Social Media to Your Business
Dori-Jo Bonner — July 31, 2017 — July 31, 2017 JuralMin / Pixabay One of the things I love most about email marketing is that with a single click of a button you can reach millions of people. Of course, on the flip side, one of the things that scares me the most about email … Continue reading Is Your Email Marketing Campaign REALLY Good to Go?
Eric Wall — July 26, 2017 Follow @equivityva — July 26, 2017 Stress management is probably one of the most important yet least discussed topics of being a small business owner. It often feels like stress is an unavoidable part of being an entrepreneur. If business is booming, you experience stress taking orders, dealing with … Continue reading Work-Work Balance: Avoiding Stress as a Small Business Owner [Infographic]
Amanda Clark — July 24, 2017 Follow @GrammarChicInc — July 24, 2017 geralt / Pixabay Business owners don’t send marketing emails into the void. They send emails to their customers and leads, hoping something good will come of it—hoping they can boost brand loyalty, drive traffic to their website, or perhaps even close a sale. … Continue reading 3 Ways to Send Marketing Emails That Get Results
Shane Barker — July 24, 2017 Follow @shane_barker — July 24, 2017 Influencer marketing is a type of digital marketing that can help brands connect with their target audience through influential people. Influencers are individuals who have a large number of followers on social media. Those followers trust them for their knowledge and expertise in … Continue reading Build Relationships With Influencers, Not Businesses [Infographic]
Shoshi Weinstein — July 22, 2017 — July 22, 2017 When people talk about content marketing, others usually assume they’re referring to blogging, or are confusing it with social media marketing. This makes me cup my face in my hands and shake my head from side-to-side. What about email marketing? It’s used to engage contacts … Continue reading What Is Email Marketing?
Susan Tatum — July 21, 2017 — July 21, 2017 Are you a B2B business exec whose instincts are saying you should be doing something with social media, but you’re not sure what? You’re not alone. I estimate about half of the people who contact us for help with a social media program don’t have … Continue reading Read This Article Before You Start A Social Media Program
Kathy Heil — July 21, 2017 — July 21, 2017 This may not come as a big surprise to you, but people buy from people. Yes, even though we’ve never been so technologically advanced and inundated with indications that artificial intelligence is taking over, when it’s all said and done, people buy from people. So … Continue reading Blogging Is About Showcasing Your Thought Leadership
Wez Maynard — July 13, 2017 Follow @wez — July 13, 2017 TheAndrasBarta / Pixabay Many travel brands have a poor reputation when it comes to user experience (UX). We’ve all come across those annoying forms, endless checkout processes and questionable mobile experiences while trying to sort out a holiday. And we’ve all given up … Continue reading 5 Ways to Improve Travel UX with Google Analytics