Category Archives: Social Media Utilization

A Beginner’s Guide to Understanding Affiliate Marketing

Nick Veneris — October 24, 2019 A beginner’s guide to understanding affiliate marketing. Affiliate marketing involves referrals where bloggers, influencers, and publishers get paid when a user takes action based on their recommendation. This modern-day method of word-of-mouth advertising is a cost-conscious way to grow business, as it relies on a “pay for performance” model. … Continue reading A Beginner’s Guide to Understanding Affiliate Marketing

Why Social Media is So Powerful For Your Company’s Sales Team [Infographic]

Todd Kunsman — August 26, 2019 Follow @OhSoFreshMusic — August 26, 2019 As social media grew rapidly in the last decade, these social platforms became a major outlet for sales teams and growth of the organizations. Social platforms like LinkedIn, Twitter, and Facebook are where customers, current buyers, and future prospects are engaging and doing … Continue reading Why Social Media is So Powerful For Your Company’s Sales Team [Infographic]

Big Changes Coming to Phrase Match & Broad Match Modifier

Conor Bond — August 8, 2019 — August 8, 2019 Your keywords are about to start matching to queries they’ve never matched to before. That’s right: Following up last September’s decision to make exact match keywords less exact, Google announced earlier today that phrase match and broad match modifier keywords will soon begin matching to … Continue reading Big Changes Coming to Phrase Match & Broad Match Modifier

Making the Most of Social Media Posts: 10 Rules to Remember

Young Entrepreneur Council — July 18, 2019 Follow @YEC — July 18, 2019 Posting on social media can be rewarding for an organization, but there are rules that need to be followed in order to make the most of the opportunity. Members of the Young Entrepreneur Council provided the following: What is one key rule … Continue reading Making the Most of Social Media Posts: 10 Rules to Remember

What Your Business MUST Be Doing to Stand Out on Social Media

Kaitlyn Hammond — May 9, 2019 — May 9, 2019 With billions of people logging into social media networks worldwide, by now every business owner must know the importance of having a brand presence on social media. In fact, 94% of all small businesses have at least one social media account. The frustrating factor for … Continue reading What Your Business MUST Be Doing to Stand Out on Social Media