Greg BoboloAugust 10, 2015 Online video media buyers are facing a problem: in the world of online video, there’s quantity, but not much quality. Much of the video content one will find on YouTube is poorly produced, meaningless, tasteless and sometimes even offensive. With all the not-safe-for-work video content floating around, premium brand advertisers need … Continue reading Keeping it Clean: How Sports Expertise is Helping Media Buying Agencies Discover Brand-Safe Digital Content
Tag Archives: Media
3 Things Your Business is (Still) Getting Wrong About Social Media
Brian HughesAugust 9, 2015 Does it feel like no matter how hard you try your business just isn’t getting the traction you expected from social media? Sure, maybe you’ve amassed a few thousand followers and your posts regularly get favorited or re-tweeted, but brand recognition hasn’t improved and sales are still stagnant. Or maybe sales … Continue reading 3 Things Your Business is (Still) Getting Wrong About Social Media
7 Qualities To Look For When Hiring A Social Media Consultant
Priya Florence ShahAugust 9, 2015 Are you looking to hire a social media consultant for your business, but are not sure what to look for? When hiring a social media consultant, do qualifications matter? Or do you just focus on results? Will hiring a Facebook expert work better than hiring someone with more general knowledge? … Continue reading 7 Qualities To Look For When Hiring A Social Media Consultant
Social Media Can Give The Elderly a Voice; Society Would Do Well To Listen
Scott De BuitleirAugust 9, 2015 Image: Flickr / Ethan Prater Society is in a perpetual state of evolution. As technology settles into its role as a human need on par with water and oxygen, we’re prone to discuss the negatives a lot more than celebrate the positives. The internet has given us some great things, … Continue reading Social Media Can Give The Elderly a Voice; Society Would Do Well To Listen
Social Media: Empowering Customer Experience
Alleli AspiliAugust 8, 2015 Social media is now a widely used marketing tool to build brand awareness. Aside from this though, businesses are now also leveraging social media to provide customer service. Customers nowadays are present in multiple social media channels. This made businesses realize that they can uze these platforms to engage with their … Continue reading Social Media: Empowering Customer Experience
Marketing: Top 10 Social Media Management Tools
Ruxandra MindrutaAugust 8, 2015 Regardless of their organization’s size, social media management has become one of the core focuses for marketers. Having an active presence on most popular social platforms is as important as learning how to manage them effectively and make the most of their features and benefits. Managing various different networks at the … Continue reading Marketing: Top 10 Social Media Management Tools
How to Use Humor to Build Your Brand on Social Media
Zack FaganAugust 7, 2015 Who doesn’t like laughing? I’m pretty sure the answer to that is no one. So why not be a funny brand and make your followers happy? With the rise of social media, a new phenomenon has arisen in the world of day to day marketing –humor as a consistent marketing technique! … Continue reading How to Use Humor to Build Your Brand on Social Media
Use Social Media To Own Your Company’s Identity
Colleen McKennaAugust 7, 2015 Environment. It’s a word chock-full of images and conjures up so many pictures in my mind. I recall the mist of the rainforest in Montverde, Costa Rica; the sand and dunes at Cape May; the joy I experience when I visit family in Buffalo, Florida and Ontario, Canada. These environments (communities … Continue reading Use Social Media To Own Your Company’s Identity
Social Media: The Next Customer Service Norm
Daniel JamesAugust 7, 2015 Customer service platforms are continually evolving. Once, it was normal – even progressive – for a customer to call into a contact center and get support with whatever they needed over the phone. The idea of emailing a customer support team seemed futuristic once, and now it’s a standard option on … Continue reading Social Media: The Next Customer Service Norm
3 Tips For Growing Your Email List On Social Media
Ryan PinkhamAugust 6, 2015 If you’re already on social media, you know it’s a valuable tool for reaching new customers. But to get the most out of your social media marketing, you need to take that next step to get your fans and followers to join your email list. This way you can reach them … Continue reading 3 Tips For Growing Your Email List On Social Media
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